How to open a handmade shoe factory. Profitable business: how to open a shoe production

The article provides an example business plan footwear production, reflecting the features of this line of business . This industry is not highly profitable, but it brings 10-15% profit, which is significantly higher than, for example, in large grocery retail chains. In addition, at present, the market for footwear of domestic manufacturers is rapidly declining, they are being squeezed by goods from China - cheap and not always comfortable, which makes it possible to occupy an empty niche - as people are willing to pay for a domestic product.

If you have the knowledge of technology, follow the fashion news and understand the market trends of this industry, you can make significant profits and revive the domestic footwear market.

Key Features of a Shoe Making Shop Business Plan

The essence of the business plan for a shoe shop

Clothing companies require special attention at the stage of activity planning. In addition to materials and compliance with manufacturing technology, here important role play such subjective concepts as fashion and personal tastes of consumers. In addition, it is necessary to take into account the seasonality of production and the division of footwear by type: men's, women's, children's, sports, business, etc. To combine these subtleties, it is necessary to describe the activities in the form of a single document - shoe manufacturing business plan.

Its structure makes it possible to draw up a complete description of the activity, which at the same time is a guide to the phased implementation of the project by the Second important property this form of planning is to use it as a rationale for potential investors.

Description

Files

Project implementation stages

The plan is to open workshops for manufacturing shoes, which includes a full range of men's, women's and children's shoes, for all seasons and activities (sports, business, casual, beach). The main factors that must be taken into account in this type of activity are: sources of natural and synthetic raw materials - leather, jeans, rubber, etc. materials, patterns and pads, cost and wear, compliance with fashion trends.

For the sale of footwear, it is planned to open a network of branded stores and cooperate with large multi-brand networks. The implementation of the project will require the implementation of the main major stages of the process, which are disclosed in the relevant sections:

• purchase of raw materials and materials and equipment;
• manufacturing process;
• delivery to points of sale and sale.

Responsible approach to the development and implementation of stages, backed by high-quality shoe manufacturing business plan, will provide a good start and planned results.

1 - Summary

1.1. The essence of the project

1.2. The volume of investments for the launch of a shoe production workshop

1.3. Work results

2 - Concept

2.1. Project concept

2.2. Description/Properties/Characteristics

2.3. Goals for 5 years

3 - Market

3.1. Market size

3.2. Market Dynamics

4 - Staff

4.1. staffing

4.2. Processes

4.3. Wage

5 - Financial plan

5.1. Investment plan

5.2. Funding plan

5.3. Sales Plan for the Development of a Shoe Making Workshop

5.4. Spending plan

5.5. Tax payment plan

5.6. Reports

5.7. Investor income

6 - Analysis

6.1. Investment analysis

6.2. The financial analysis

6.3. Shoe shop risks

7 - Conclusions

The business plan for the shoe production workshop is provided in MS Word format - it already has all the tables, graphs, diagrams and descriptions. You can use them "as is" because it's ready to use. Or you can adjust any section for yourself.

For example: if you need to change the name of the project or the region where the business is located, then this is easy to do in the "Project Concept" section

Financial calculations are provided in MS Excel format - in financial model parameters are highlighted - this means that you can change any parameter, and the model will automatically calculate everything: it will build all tables, graphs and charts.

For example: if you need to increase the sales plan, then it is enough to change the sales volume for a given product (service) - the model will recalculate everything automatically, and all tables and charts will be ready immediately: monthly sales plan, sales structure, sales dynamics - all this will be ready .

A feature of the financial model is that all formulas, parameters and variables are available for change, which means that any specialist who knows how to work in MS Excel can adjust the model for themselves.

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Feedback from our clients

Feedback on the business planlaunching a sewing production (workshop) for tailoring your own clothing line

With a partner, we decided to take out a loan to expand the clothing production workshop. One of the requirements of Sberbank was a business plan drawn up according to their standard. Having studied several offers on the Internet, we settled on the Plan-Pro team. We were satisfied with the quality of their work posted on the site and liked the price of the finished solution, which was much lower than the market. As a result, Sberbank approved our application, and after the business plan was finalized by consultants, we received funding in the amount of 35 million rubles. Thank you for your turnkey work!

Maria Minina, Moscow

Feedback on a business plan for opening a sewing studio for tailoring

Our primary goal was to get funding to start a sewing studio. It was necessary to attract investors, and this required a well-developed business plan. As a result of joint work on a financial model and a tailoring business plan, we were able to receive an investment of 20 million rubles. Thank you for patiently taking into account all the wishes and requirements of the investor.

Svetlana Mishutina, Development Director

Feedback on the business plan for production and tailoring bed linen

To launch a new direction and attract investments, we needed a business plan for the production of bed linen. We decided not to order the project, but to buy turnkey solution and adjust it for you. As a result, we settled on the Plan-Pro company for three reasons: the first is that the cost of a business plan is much less than analogues, the second is that a financial model comes along with a business plan for sewing bed linen, and the third is a beautiful and stylish design. As a result, we received a document that is convenient to use, all calculations are justified, any numbers can be substituted into the formulas. As a result, they were satisfied with the result.

Ruslan Korolev, director of Laura JSC, Arkhangelsk

The first steps in drawing up a business plan for shoes

At the initial stages of development, it is necessary to determine the general structure of the document, its initial sections, including a summary of the project, the goals and essence of the main activity.

Design subject

Shop By shoe production, focused on the mass segment of consumers with production volumes of up to XXX pairs of various shoes per year.

Content elements of a business plan for the production of shoes

To start a project and get required results it is necessary to go through the development and implementation stages described in shoe store business plan. Based on these requirements, it is necessary to draw up a document with the following structure:

• analysis of the shoe market, the main domestic and import suppliers, their representation in retail chains, the range and pricing policy, the structure and seasonality of customer demand;
• calculation of the cost of the project, including the cost of buildings, equipment, raw materials and materials;
• the composition of the technological line and the main manufacturing processes;
• operating expenses;
• sales revenue planning;
• personnel issues;
• marketing and sales strategy;
• shop payback period.

Target Market Analysis

The stage is the most important in the planning process, since its results further form the overall development strategy of the company. In the course of the analysis, we gain knowledge and understanding of the laws of the industry, key success factors, requirements for quality and product design, as well as possible risks and pitfalls of competition.

The result of this section will be the formulation in shoes business plan those features of the company and its products that will attract the attention of consumers:

• high quality natural materials;
• compliance with production technology and extended warranty;
• elegant and modern models;
• the widest range;
• representation in thematic points of sale;
• price advantages.

Another profitable segment in this area is the production of clothing. With you will be able to calculate all the income and expenses of this type of business, as well as financial indicators and performance indicators.

Organizational issues of the business plan for the production of shoes

Shoe shop requires a lot of attention to detail. Since the brand is supposed to be made public and widely known, the administrative and legal aspects of the activity must be organized by the proper body. This is reflected in shoes business plan in the form of the following activities:

1. Company registration and trademark, registration with regulatory authorities, conclusion of an agreement on settlement cash service with a bank.
2. Rental of workshop premises and its re-equipment in accordance with the needs of the enterprise.
3. Selection of suppliers of raw materials and conclusion of preliminary agreements.
4. Listing necessary equipment and definition of a circle of suppliers.
5. Solving personnel issues necessary for the start.

Investment component of the project

Making shoes requires a significant investment, as professional equipment and natural materials are expensive. Accordingly, the difficulty of attracting financing increases, as the market is highly competitive, with a high degree of risk. To confirm the validity of your undertakings, download a sample from our website shoe manufacturing business plan, with the calculation of the main financial indicators. Then it will be easier for you to build relationships with potential investors and enlist their support.

Investment directions:

• room preparation shoe shop- XXX rub.;
• raw materials and materials - XXX rubles;
• pads, patterns and equipment for the manufacture of products - XXX rubles;
• opening your own outlets- XXX rub.;
• vehicle fleet to ensure delivery and logistics - XXX rubles;
• selection personnel- XXX rub.;
• a project to promote a new brand and brand - XXX rubles.

The volume of investments in the project - XXX rubles.

Shoe production technology in a business plan

The main stages of production:

• cutting the material and molding the upper part of the shoe using special blocks and patterns;
• sewing processes;
• sole casting, connection of the upper part of the product with the sole;
• finishing firmware and processing;
• packaging and shipping to points of sale.

A variety of technologies involves the use various kinds equipment, the aggregated costs of which should be reflected in shoe manufacturing business plan:

• tables for cutting material;
• presses for cutting, perforating and embossing;
• cutters of various configurations;
• sewing machines and equipment for bead stitching;
• glue guns and other equipment for connecting shoe elements;
• drying equipment;
• sole casting line;
• manual or automatic conveyor for the final assembly of the product and its packaging.

Calculate expenses and income

Expenses within the activities of the shoe production workshop

The project must describe in detail the items of current costs necessary for uninterrupted production and ensuring output volumes corresponding to the magnitude of demand. There are also costs associated with organizational moments, interaction with employees and regulatory authorities.

The structure and volume of expenses are fixed in shoes business plan in the following way:

• the value of the lease of premises of the workshop, office and retail space - XXX rubles;
• purchase of raw materials and materials - XXX rubles;
• prevention, maintenance and repair of lines and equipment - XXX rubles;
• expenses for promotion, PR and BTL activities - XXX rubles;
• payroll fund for employees - XXX rubles;
• contributions to tax authorities- XXX rub.
• other types of operating costs - XXX p.

The uninterrupted functioning of our enterprise will cost XXX rubles. monthly cash injections.

Profitability of the designed shoe shop

Profitability is influenced by a number of factors that can form both positive and negative financial results company activities. It is necessary to describe these factors and assortment matrix implementation.

Factors influencing demand and profitability:

• genuine leather for everyday and business shoes;
• quality of gluing and firmware;
• design in accordance with fashion trends;
• comfortable wearing and guarantee;
• size of the distribution network;
• moderate pricing policy.

Assortment matrix:

1. Male Models– XXX RUB

• summer - XXX rubles;
• winter - XXX rubles;
• demi-season - XXX rub.

1. Female Models– XXX RUB

• summer - XXX rubles;
• winter - XXX rubles;
• demi-season - XXX rub.

1. Child models– XXX rub.

• summer - XXX rubles;
• winter - XXX rubles;
• demi-season - XXX rub.

Volumes of proceeds from sales — XXX rub.

Staff costs

Given the specifics of the industry, one of the main requirements for personnel is knowledge of the technology and compliance with the quality of its stages. In addition, designers and experienced marketing and sales networking specialists will be required. finished products. IN shoe manufacturing business plan we describe in detail the number of workshops and estimated salaries by position:

• CEO- XXX rub.;
• deputy to commercial issues - XXX rubles;
• chief technologist - XXX rubles;
• accounting - 3 people. - XXX rub.;
• personnel department - 3 people. - XXX rub.;
• designer - XXX rubles;
• workers of various specialties - 30 people. - XXX rub.;
• marketing and advertising department - 4 people. - XXX rub.;
• sales department - 4 people. - XXX rub.

Payback period

The payback of the project and the period for obtaining the first net profit will be 3-5 years. indicators. Each of the parameters of the financial model can be changed manually. A necessary component of a full-fledged business plan is a flexible sales plan. It is important, on the one hand, to have a forecast for the business as a whole, and on the other hand, to be able to see the profitability in the context of a separate profit center or even a separate product.

Traffic report Money - the most important document any business plan. Contains comprehensive information about the operating, investment and financial inflows and outflows of the company, and also allows you to evaluate big picture company results.

Benefits of a professionally written business plan

The level of competition imposes excessive demands on the quality of management, marketing and the production component of the industry. It is necessary not only to attract significant investments, but also to ensure the quality of technological processes, aimed at reducing the cost of production.

To implement the project with maximum effect, download a full-fledged ready-made shoe manufacturing business plan, with the inclusion of the main nuances and the calculation of the main financial and economic indicators. An alternative would be to order an individual turnkey business plan that will match the uniqueness of your project. Our services will increase the attractiveness in the eyes of investors and increase the profitability of the workshop due to the elaboration of aspects of its activities.

Shoe shop- a difficult line of business and does not promise super profits, but it can become a source of constant stable and decent income. Shoe people and improve your entrepreneurial skills using professional business plans.

Along with the advent of man on planet Earth, there was a need for footwear to protect the feet. The production of footwear has a thousand-year history. Of course, the requirements of buyers then and now differ dramatically. Modern people not only protection is needed, but also the external beauty of shoes, internal comfort. In the shoe market, of course, there are a great many companies. Let's talk about how to open a shoe production and raise the company to the peak of popularity.

Product market - where to start a shoe business?

First, decide on the direction of production. It cannot be denied that now the Russian footwear market is very dependent on imports from abroad. But it should be noted that seasonal price hikes attract the attention of customers to domestic production. Of course, if you want to open a shoe business, this is a huge advantage. Shoe production is growing and developing. And together with them, the product market itself is being optimized.

Production technologies

The shoe manufacturing process has many details and steps. First, the materials themselves come to the shoe manufacturing plant: genuine leather, leatherette, etc. Then the raw materials go to the cutting department, where specialists produce shoe parts. One shoe usually produces about 30 different parts.. They are cut using special cutters or a press. Operators set certain modes on the machine for processing leather. The mode will depend on the thickness of the skin and the height of the working cutter.

Further, in the same workshop, the manufacture of insoles begins. For this process there is specialized machine. First, the shape of the insole is made by pressing the material, and then there is firing and sizing. Then the future insoles are sent for grinding, to a certain device. There, the edges of the insoles become thinner and stronger. Then the work moves to another workshop, where specialists - scribers work on cutting lines. After marking, future shoes are fired, where they become more solid. Then comes the coloring of the products. After that, the skin goes back to polishing, where the skin is prepared for stitching.

The third stage is the tailoring shop. In this place, both people and machines work together. Skilled seamstresses are engaged in stitching products for further processing using special machines. After the blanks are sewn into them, thermoplastic inserts are placed. Thanks to this, the future boot will acquire a certain shape, which it can no longer lose.

Finished inserts are put on a metal foot, the temperature of which is 150 degrees. And then the products are instantly cooled to -20. Thus, the skin is hardened.

Special laces that are worn on the product also work against deformation. After the leather product has passed all these stages of tailoring, the "ruffle robot" begins to work on it. It performs certain actions so that later the semi-finished product can be leveled, a rubber layer is glued to it and dust is removed from the surface. The sole is attached to the surface prepared by this machine and the excess material is cut off. The sole is preliminarily heat treated in an oven under the influence of 60 degrees.

At the end of this procedure, the shoes are considered ready. Processing with textures from sheep's wool and wax begins. The final step is to place the laces, this is done by special workers.

Shoe making equipment

Shoe production requires a large number of high quality machines, as it is highly technological process. Of course there is great amount companies specializing in the manufacture of machine tools for shoe production. Now let's take a closer look at what machines are needed for each workshop. A cutting room needs at least two punching presses to produce individual shoe parts from this material. One press will make the upper parts of the boot, and the second is needed to make the lower part and various multilayer parts.

In the manufacture of insoles you will need more devices than in the previous workshop. The main machine is a press for forming the insole. The next machine is for forming and processing the edges of the insole. A machine that lubricates the insoles with glue. As an addition, for the manufacture of insoles with insulation, you need Hydraulic Press. Mandatory for the use of machines descending the edges of the lower part of the insole.

To the production department you also need four machines:

• The first machine in this workshop is a machine for leveling the upper parts of shoes and working on the thickness, leveling it - this is a double-belt machine.
• Secondly, you will need a machine that will process the edges of the parts, make the parts more convenient for later stitching, as it lowers the edges of the workpieces.
• We need a stamping device that will brand products, that is, put numbers by which shoes can be identified.
• And the doubler machine, it will double the boot parts, linings and hot melt materials.

Take care of the equipment in the sewing area - here all the details should be connected into one shoe. For this workshop, you must purchase a sewing conveyor, several special sewing machines and an installation for lubricating parts with glue. You also need a machine for toe-caps, hemming, and back seams. It is mandatory to use a machine that will form the vamps of shoes.

Most machines will be needed in the assembly shop. Their operations will be: nailing the insoles, working on the vamp, forming the heels, tightening the products. We also need a variety of machines for blowing, cooling, drying, ruffling and marking. It is obligatory to have a thermal activator for adhesive films, a press that glues seams, a machine for working with pads, devices that smooth the tops, machines for cleaning and polishing shoes. You have already realized that you will need a lot of equipment for the production of shoes. Usually, all such equipment is delivered to enterprises after a personal order. Therefore, you will not find shops selling machine tools for production on the Internet. You need to contact the main suppliers, that is, factories, and personally discuss all issues with them.

Required raw materials for production

Leather- This is the main material from which shoes are made. In Russia, there are many leather industries, such as "Ronnon" or "Russian Leather". Their manufactured products are tons of finely crafted leather. Leather comes in different types, depending on its value. For 1 square meter of suede or perforated products you will pay 100 rubles, and for 1 square meter of natural cattle leather you will pay about 150-180 rubles.

Materials from chemical constituents you can buy from the company "Titrus" - these are liquids, oils, creams, adhesives, various reagents needed for processing leather products at all stages of production. Product packaging It is easiest to contract with a company that specializes in the production of various packaging. Manufacturers such as "Antek" or "Planet Packing" will easily make you unique boxes

Organization of production

Make a business plan for the production of shoes. All your intended moves and actions should be described there. First, take care of the area of ​​​​your enterprise. total area can reach up to 7000 square meters. Then think about the workers, the operators who will look after the machines. It is enough to hire workers on a two-shift schedule. As practice shows, shoe production requires about 200-250 people. Do not forget about the electricity costs, which will be quite significant, since the enterprise will have many machines.

Production certification

You can make certificates for adult shoes at will, but you are required to certify shoes for children. But shoes for adults need to be declared. Certain types of shoes must comply with the list of GOSTs. Married shoes are also issued separately. And don't forget that your shoes are in without fail will undergo sanitary and epidemiological control

Sales market . It is undeniable that in order to promote production and maximize sales, you will need to enter into contracts with existing big companies. For example, Tervolina and Ecolas.

Investment in the project . A shoe manufacturing business, according to statistical calculations, will require large investments from you. The amount of your investment will be approximately 180 million rubles. This amount will pay off - after 4 years with stable production.

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Profitability

Shoe making can be a profitable business. But only if you are well acquainted with this industry, you know all the nuances of tailoring shoes, the choice of equipment and materials, and, most importantly, you have original idea that will allow your products to stand out from the competition.

Situation with shoe business the situation in our country is not the best at the present time. The profitability of shoe production is about 15-20%. At the same time, the volume of imported products Russian market estimated at 90%. And most of it is cheap Chinese-made shoes. It is of low quality and low prices and a wide range.

Overview of the footwear market in Russia

The situation on the footwear market worsened in 2010, when a single duty of 10% was established for all types of footwear imported into our country. Until January 1, 2010, footwear was divided into several types. Most of the imported leatherette footwear products were taxed at a rate of 15%. The duty reduction caused great anxiety and made life difficult domestic producers, which in this segment of inexpensive artificial leather shoes could still successfully compete with Chinese companies.

As a result of such innovations, in two years the number of Russian factories that make shoes has decreased in our country by more than three times. Another serious problem that domestic shoe manufacturers have to solve is “gray” imports. It is about half of the volume of imported products sold on the Russian market. The closure of the markets, proposed by the authorities as a solution to the problem of "gray" products, did not save the manufacturers, as the points of sale of illegally imported shoes simply opened in other places.

Nevertheless, despite all these unfavorable factors, the shoe manufacturing business in our country can be profitable and promising, according to experts, including the manufacturers themselves. Russian production provides about 15% of domestic demand and up to 20% in the segment of men's shoes. Profitability of 15% is also hardly low. The largest grocery chains are known to operate with a margin three times lower. The main conditions for the success of the Russian shoe factory is the use of the most modern technologies and high-quality equipment, as well as competent positioning and promotion. True, both require considerable investment.

There are three largest segments in the footwear market:

• children's products.

In addition, a separate place is occupied by special (for example, orthopedic) and work shoes. Best of all, things are with manufacturers of children's shoes, as they are purchased much more often than shoes for adults. Imported quality products have proved too expensive for many consumers, and Chinese shoes are widely believed to be of extremely poor quality and short life. Therefore, most parents prefer to buy their children shoes from domestic factories. Another advantage of the latter is that they still manufacture their products in accordance with Soviet GOSTs, which regulate both medical standards and consumer properties of the goods.

Many companies prefer not to open their own production facilities in our country, but place orders with Chinese factories. Another problem hindering the development of Russian shoe production is the lack of high-quality domestic raw materials for the manufacture of shoes. The construction of one large tannery requires large investments - about $ 1 billion. At the same time, the payback period for such a large-scale project will be 8-10 years, according to preliminary estimates. With the production of other components of shoes - lasts, accessories and soles - the situation is much better, but this does not save the situation. The cost price of Chinese footwear products of the low price segment still remains lower than domestic ones, since the footwear that is produced in our country consists of almost half of imported materials.

Shoe business profitability

Many small regional enterprises that manufacture shoes operate semi-legally. They place their equipment on an area of ​​​​up to 50 square meters. meters in closed areas (for example, in a private house) and do not pay taxes. The main sales channel for such "gray" shoemakers is retail chains and private customers, which manufacturers are looking for through the Internet and specialized exhibitions.

Despite all the above problems and difficulties that greatly complicate the life of Russian shoe manufacturers, the business of manufacturing such products can become successful even with small investments. The main thing is to correctly define your target audience, price segment, develop an interesting design and pay great attention quality. Majority Russian manufacturers work in narrow niches. For large-scale production Serialization is of no small importance, therefore, most of the assortment of such an enterprise is made up of sports and casual men's and women's shoes of the low and medium price segment. The release, for example, of model women's shoes with high heels requires serious investments. Such production cannot be unified, therefore, from the point of view of entrepreneurs, it is unprofitable and long-term payback.

New companies that only plan to produce shoes go in two ways: they either open a full-fledged production (in their own factory, which is very rare, or place orders with Chinese enterprises), or work in the atelier format, fulfilling private orders or making exclusive expensive models.

Features of tailoring shoes, the choice of equipment and materials

The materials that are used for the production of shoes are divided into natural and artificial. The former include various types of leather for the bottom of shoes, which in turn are divided into leather for the bottom of shoes with a screw or nail fastening method and leather for the bottom of shoes with thread and adhesive fastening methods, leather for the upper and lining, suede. Dense hard types of leather are used for the manufacture of soles, basic insoles, welts, hard backs, heels.

They are produced by a combined tanning method. Leather, from which the top of everyday, model, sports, light, home and orthopedic shoes is made, is made from cattle skins using chrome, aluchrome, titanium-chrome and chromium-free tanning methods. The types of leather depend on the finishing method used, which determines the texture of the raw material (natural grain, treated, tufted). Distinguish skin smooth, cut and with an art stamping. Casein, acrylic, polyurethane and nitrocellulose coatings are used for top dyeing. The highest quality and most expensive shoe suede is deer skin suede. Also, suede material is produced from the skins of elk, calf and goats. In this case, the formaldehyde-fat tanning method is used, before applying which the front layer is removed from the skin.

The leathers that go to the lining of shoes are produced from the skins of cattle, pigs, goats, sheep and split leather using mineral and chrome-syntan tanning methods. As a rule, raw materials of not the highest quality are chosen for their production - thin, loose and with a large number of defects, which makes it unsuitable for the manufacture of leather, which is used for the uppers of shoes.

Also, the lower and upper parts of the shoes are made from artificial and synthetic materials (rubber and synthetic polymers). There are several types of rubber. Ordinary non-porous rubber is used to make soles and heels in the form of molded parts. This material is highly resistant to abrasion, but weighs a lot and is not resistant to low temperatures. Ordinary porous rubbers, which are used to make soles, are light in weight, have good cushioning and heat-shielding properties. Leather-like rubber soles are flexible and durable. Both transparent translucent non-porous rubber and styronyl, a non-porous rubber with a high content of high-styrene rubbers, have high resistance to abrasion.

Synthetic polymers include ethylene vinyl acetate (EVA), thermoplastic elastomers, polyurethane, polyvinyl chloride (PVC). EVA materials weigh less than conventional foam rubber, are easily dyed in bright and light colors, are highly resistant to repeated bending and have minimal shrinkage. Thermoplastic elastomers are block copolymers that consist of alternating thermoplastic and elastic blocks. They are characterized by a finely porous structure, frost resistance, hardness and strength. Soles and heels are made of PVC, as this material is resistant to abrasion and to many aggressive environments. Unlike PVC, polyurethane is not resistant to low temperatures.

In addition to natural materials, artificial and synthetic leather can be used to make uppers and linings. Artificial leather resembles genuine leather, but its hygienic properties and wear resistance are an order of magnitude lower. Synthetic leathers for their hygienic and physical properties are between natural and artificial materials. By structure, they are one-, two- and three-layer.

Shoe production technology

The shoe production technology is relatively simple, at first glance, but it has a large number of nuances. First, the parts are prepared, which are then interconnected. The details of the lower part are attached to the top in several ways using glue, thread, nails, screws and hairpins.

The main consumer properties of products depend on the method of fastening used - wear resistance, lightness, convenience, water resistance, heat-retaining properties, etc. There are several methods of fastening: chemical (adhesive, hot vulcanization, molding), sewn, reversible, moccasin), combined (welt-glue, sandal-glue, line-hot vulcanization). When using the glue method, the sole is connected to the protracted edge of the workpiece with glue, after which the shoes are kept for some time on the blocks under the pressure of the press so that the glue has time to grab. The technology of glue assembly of blanks is used in the production open shoes from natural, artificial and synthetic leathers by thermal method.

Shoes made in this way are water and wear resistant, lighter in weight, but have not as high hygienic properties as shoes made using the thread fastening method. On the other hand, shoes of thread fastening methods, although they have a beautiful appearance and good consumer properties, but does not differ in water and wear resistance. The hot vulcanization method is used to bond the rubber outsole to the upper, providing a strong and solid bond. In this case, a raw rubber mixture is poured into a special mold with the contour and profile of the future sole. After molding, the sole is vulcanized under pressure and high temperature, and then attached to the workpiece, tightened on the insole.

The injection method also has certain similarities with the hot vulcanization method: the sole of the shoe is molded from plastics and thermoplastic elastomer in a mold. In this way, one-piece molded lightweight beach and sports shoes are made. In the last two cases (when using the hot vulcanization method and the injection method), shoe production is transformed into a purely assembly one, which helps to significantly reduce costs.

Necessary equipment for the production of shoes may include sewing machines, bead stitching machines, glue application machines, embossing and perforating presses with a hot plate, die cutters, adhesive film drying and reactivation machines, defect repair processing equipment, heel nailing machines, staplers and air guns, working tables with a hood, etc. Precise The list of equipment you will need depends on the product range and the methods and materials used. In addition to the purchase of equipment, other items of expenses for the organization of shoe production include payment for the cost of renting a workshop, wages for employees of the enterprise, purchase Supplies(leather, heels, adhesives, heels, soles, accessories, etc.).

Expenses for opening a shoe-making production

Another significant expense item is participation in specialized exhibitions, where entrepreneurs look for new customers and strengthen relationships with existing customers. The largest shoe exhibition is Moshoes, which is regularly held in the capital. It is there that regional entrepreneurs conduct negotiations and conclude contracts for the supply of goods. However, the cost of participation in this exhibition is quite high and ranges from 100 to 300 thousand rubles.

For the organization of a small workshop for the production of shoes, about 500 thousand rubles will be required at the first stage. The revenue of such a company per season is about 250,000-300,000 rubles. Seasonal periods are considered from the beginning of autumn to the end of December, and then all the spring months. From January to March and from June to September, shoemakers develop new models, update equipment, review their assortment and conclude contracts for supplies by the beginning of the season. Net profit a small shoe company is at first from 50 to 100 thousand rubles. But most of this amount during the first year of operation will be invested in further development companies.

Profitability calculator for this business

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Business plan for the sale of mobile accessories on the "island"

Investment costs in the selling business mobile accessories amount to 309,000 rubles. Simple (PP) and discounted (DPP) payback period is 16 months.

1. BUSINESS PLAN

1.1. Summary

It is proposed to build a new factory for the production of casual men's and children's shoes in the city of Kstovo, Nizhny Novgorod region. The city is located 25 km from Nizhny Novgorod on the banks of the Volga River.

The enterprise is organized as an open joint-stock company, the co-founders of which will be attracted by the state property fund
Nizhny Novgorod region.

All models of shoes with uppers made of genuine leather, which has the necessary properties: retains heat well, is vapor and moisture permeable, resistant to sweat, absorbs and releases excess moisture well.
The molded thermoplastic elastomer (TPE) outsole is non-slip on wet ground, does not leave black streaks on indoor floors, is durable and has the ability to absorb shock from hard surfaces.

The designs of the uppers of men's shoes are simple and correspond to the classic fashion trend, and the children's shoe has Velcro straps adjustable in length, which children will undoubtedly appreciate. The main emphasis is on convenience, because. You have to spend a lot of time in these shoes.

In order for the prices for products to be low, raw materials, materials and components are supplied from the nearest cities and regions, because. this will reduce transport costs.

In the city where the enterprise will be located, the sale of products is carried out through a company store at the factory. In other areas - with the participation of intermediaries, but only in stores.

The factory with 450 employees is expected to produce 504,000 pairs of shoes per year. There are 8 buildings on the territory of the factory. There are 3 floors in the main production building, on which cutting, cutting, blanking and sewing shops are located. The warehouse of raw materials and materials is located in the main production building, and the warehouse finished products- in a separate building. Production in all shops is organized in line form. Equipment is both bought and acquired through a special type of lease - leasing.

The mode of operation is two-shift. The management of the enterprise is carried out by the board of directors headed by the general director - the president.

1.2. Product Description

At the new factory in Kstovo, it is proposed to produce casual shoes with genuine leather uppers:
1) low shoes with custom-made berets of adhesive fastening on a molded sole made of TPE for the autumn-spring season, heel height 20 mm;
2) low shoes with an oval insert of a glue fastening method on a sole made of leather fiber for the summer season, a heel height of 20 mm;
3) boots with a tuning vamp and a cut-off heel of the adhesive fastening method on a molded sole made of TPE, designed for winter;
4) children's low shoes with a one-piece vamp on a molded sole made of TPE with an adhesive fastening method;
5) school shoes for boys with Velcro closure and TPE soles.

Men's shoes follow the classic fashion trend: a simple, concise upper design with a small number of cut-off details. The top of the outgrowth of the facial will allow you to create for the foot good conditions. The material has low thermal conductivity, is hygroscopic, vapor and moisture permeable. This soft leather will not put pressure on the foot, but has the necessary dimensional stability.

The molded thermoplastic rubber outsole has excellent grip on any ground and therefore slips less than soles made of other materials on wet ground and on ice, and can also absorb shock when in contact with hard surfaces such as asphalt, slabs, paving stones
.

The peculiarity of the design of one of the children's models is that they are fixed on the foot with Velcro, and the straps are adjustable in length, and children can easily put on the shoes themselves and it will always fit snugly to the foot. The top of the outgrowth of the front will create all the conditions necessary for the foot. The molded TPR outsole is non-slip, non-staining and shock absorbent.

Thanks to the supply of raw materials, materials and components from nearby areas and the use of cheap work force the cost of shoes, and hence the price will not be high.

The leathers for the upper and lining will come from the tannery in St.
Bogorodsk, which is located 50 km from the city of Kstovo; fabrics of various types - from the Ivanovo factory; molded soles are supplied by the Ivanovo plant for artificial soles; metal fittings and fixtures - Kirov Plant.

1.3. Sales market assessment

In conditions of inflation, a decline in production, an enterprise must know not only how to produce products, but also how to effectively sell them on the market. First of all, it is necessary to assess the potential capacity of the market, i.e. determine who, how much and for what period of time will buy shoes.

You can verify the existence of a sales market using the formula for determining the saturation coefficient Kn:

Кн=V / Vп, (1) where

V=20643 thousand pairs - market volume in real terms;

Vp - market demand for the product in physical terms.

It is calculated by formula (2):

Vp=3.6(R, (2) where

R=8.5 million people - the population of the region;

3.6 - average statistical significance the number of pairs of shoes a person purchases in a year.

Vp \u003d 3.6 (8500000 \u003d 30600 thousand pairs

We substitute the obtained data into formula (1) and get:

Kn=20643/30600=0.67

With a population of 8500 thousand people, the market demand is 30600 thousand pairs of shoes, and the saturation is only 20643 thousand pairs.

Having analyzed the situation on the market in this way, we can conclude that there are not enough shoes in the region and the products will be in demand.

After studying the potential of the market, it is necessary to determine the market segment that will be the main one, i. Who is the company's products aimed at?
For a new company that produces casual shoes, it is more profitable to carry out selective segmentation: to sell children's shoes at a low price, and men's shoes at an average price.

1.4. Market competition

In reviewing this section, it is important to identify the type of competition and identify strengths and weak sides both their own products and those of competitors, because an objective assessment will allow you to choose the right strategy and more successfully resist competitors. It is possible to build a strategy for ensuring competitiveness based on only one of the types of competitive advantages.

Given that the shoes are casual and raw materials of domestic production, prices will be lower than others to attract buyers. Assessing their merits, it should be noted that they belong to the group of low-order advantages, i.e. associated with the possibility of using cheap labor and materials.

Light industry goods, in particular footwear, circulate in the markets of monopolistic competition, when there are many sellers and buyers, and goods differentiated in terms of properties and quality have a wide range of prices. Therefore, in such a situation, it is necessary to provide for such consumer requests as guarantees, benefits, assortment, and others.

The sale of manufactured footwear in the selected region will allow maintaining the quality at a sufficient level and not increasing the price.
This means that the product will be in demand by the buyer.

1.5. marketing plan

It is important for a new enterprise to base its activities on knowledge consumer demand and its changes coming soon. To do this, it is necessary to consider the main elements of the marketing plan: the distribution scheme of the product, the choice of pricing method, methods of stimulating sales, advertising and after-sales service organization.

The factory intends to use both direct and indirect channels for the distribution of goods. With direct sale without intermediaries, products will be sold through branded trade, i.e. factory shop. The indirect channel involves the supply of shoes to other stores with the participation of intermediaries.

The scheme of product distribution includes the degree of its exposure. Of the existing three types of exposure (intensive, selective, exclusive) for products daily demand most often used intensive, when the product is sold through all found intermediaries.

When working with intermediaries, a push strategy is applied, reflected in the following diagram:

manufacturer wholesaler retailer

are combined in the case of buyer branded trade

When choosing a pricing method, it is very important to set such prices and change them in such a way depending on the market situation in order to get the planned profit and capture a certain market share.

In the current situation on the market, in order to attract buyers to new products, it is better to set moderate prices, and increase them as they are mastered and conquered. It should be noted that for retail there will be one price, and for wholesale another. Discounts are available for cash payments. To inform buyers about the product, advertising is used, which will be given in two newspapers of the city.

In addition, a 6-month warranty period is established in accordance with
Law of the Russian Federation “On Protection of Consumer Rights” ( last edition dated 09.01.1996).

Footwear is a seasonal product, and therefore for it the general warranty period is calculated not from the date of purchase, from the moment the Government establishes
Russian Federation or the subject of the Federation of the corresponding season.

1.6. organizational plan

The proposed enterprise will joint stock company open type. At the head of the enterprise - the president - the general director. The Board of Directors will include: Vice President of Finance, Vice President of Commerce, Technical director-chief engineer, Director of Life and Regime, Director of Supply, Director of foreign economic relations, director of construction, director of accounting, chief accountant.

Each director manages the respective departments and services.

Financial director:
. computer center;
. labor department and wages;
. planning and Economic Department;
. Department valuable papers;
. financial department.

Commercial Director:
. corporate trade;
. service of the chief power engineer department;
. art and design department;
. department of foreign economic relations.

Technical Director:
. main and auxiliary workshops;
. laboratories;
. technical department;
. Production Department;
. pre-production department.

Director of life and regime:
. housing and communal department;
. administrative and economic;
. private security department.

Purchasing Director:
. transport shop;
. warehouses;
. logistics department.

Construction Director:
. department of capital construction.

Accounting Director:
. accounting.

1.7. legal plan

The shoe factory in Kstovo will be an open joint stock company. One of the co-founders is the State Property Fund
Nizhny Novgorod region. It is supposed to attract both legal and individuals. In addition, the first issue of shares for the missing investment amount will be carried out.

1.8. Risk assessment

At any economic activity there is always a risk that the goals set may not be partially or completely achieved. When designing a new enterprise, risk assessment is carried out according to the stages of the project: preparatory, construction and operation stages.

At the preparatory stage, it is important to take into account the distance from transport hubs and the availability of raw materials.

At the construction stage, the risk is associated with late delivery building materials and conscientiousness of contractors, as well as the solvency of organizations.

At the operational stage, three types of risk must be considered:
. commercial, in which it is necessary to provide for the response of competitors, because they can, for example, change prices or increase sales. There is also the risk of lack of demand;
. organizational includes difficulties with the selection of personnel and the organization of sales; irregularity of production;
. technical is possible due to the need to refine the technological process, due to poor-quality materials or components, due to incorrect advertising.

One of the most common ways to reduce risk is insurance. An insurance contract in case of a decrease in the planned level of profitability will be concluded with a local insurance company, which will compensate for loss of profit at a rate of 15% of the volume of insured profit.

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Anywhere in the world, the production of shoes as a business is a fairly profitable idea. The case does not require much start-up capital, the presence of special knowledge and with the execution of documents will not be serious problems. The main thing is knowledge of the economy, fashion trends and the intricacies of production. Do not be afraid, you need to remember that all entrepreneurs started production small.

Preparation of documents for the enterprise

The shoe business is created in accordance with GOST standards and is necessarily controlled by the sanitary and epidemiological station and the fire inspection. Shoes for adults are always declared, but certified at the request of the manufacturer. Children's shoes must pass the certification stage. Also subject to declaration:

• Rubber.
• Sports.
• Yuft and chrome.
• Shoes with faux leather uppers.
• Products from felt (exception - army).

It is better to register an enterprise for production in the form of an individual entrepreneur ( individual entrepreneur), as taxes are reduced and bookkeeping is simplified. If an entrepreneur is going to open a business with up to 100 employees, he will have a simplified taxation system - 6% or 15% of the income received. A businessman also has the right to choose UTII. When registering a production, you must:

• Copy of the passport.
• Registration in tax service.
• The company's charter.
• Coordinated assortment of goods with Rospotrebnadzor.
• IIN certificate (individual identification number).
• The conclusion of the SES and the fire service.
• Waste management agreement.
• Accounting plan for financial expenses.

When creating a shoe factory, you will have to invest in the following aspects:

• Registration of an enterprise and obtaining business permits.
• Workers' salaries.
• Purchase of equipment (sewing, bead stitching and twining machines, cutters, staplers, a press for making insoles, sewing containers).
• Purchase of spare parts.
• Advertising.
• Room rental.

When the store opens, the money will go to other equipment, in particular, to cash machine. It is sealed and registered with the tax office. You will also need shelving, ottomans, mirrors (placed at foot level), shop windows.

Shoe business pays off in about 4-5 years.

The amount of initial financial investment in the business will be approximately 180 million rubles. Production is not particularly profitable - 15-20% per year.

Opening of factory production

Production must have an area of ​​at least 7,000 square meters, including all sewing shops, warehouse and office space. The enterprise must be equipped with sewerage, ventilation, water supply, electricity. To open a shoe business, you need to think through production in detail:

• Open. Cutting out parts of shoes according to prepared samples, production of insoles (special fabric is pressed, the edges are sanded, glued with glue and again go under the press). Occurs in the cutting room.
• Processing of shoe parts and collection of uppers, drawing seams and firing.
• Direct production of goods from all components. After stitching the parts, thermoplastic plates are placed inside to maintain the external shape. The sole is cooked in a special oven, the excess edges are cut off after joining the main part.
• Final processing. Spraying of appropriate coatings (water-repellent, shiny, lacquer).

Production needs a standard set of component parts. This:

• Artificial or genuine leather.
• Glue.
• Sole.
• Accessories (buttons, locks, buckles).

Product layout and use of store space

Shoe b business should be located near large shopping centers, pharmacies, bus stops for best sales. There is a chance that customers will choose a nearby shoe store. A bright showcase, with the presence of the best product samples, will surely attract buyers. The showcase serves and billboard, with the location of information about current promotions. Shop located directly in mall- brings more profit. The downside is the high rent. The area must be at least 50 sq. meters plus a warehouse for boxes (40% of the entire premises). When planning, it must be remembered that running models are always put in the foreground, encouraging the client to go to the store. The store should not create chaos from things (swimsuits, scarves, bags, glasses). Products that make 5-10% of sales should not occupy the vast majority of shelves and showcases. A prominent place is given to women's shoes, as it is women who are the main buyers in shoe stores. The product must meet consumer demand. You should immediately get rid of irrelevant products, making good discounts.

Advertising for an organization

The production and sale of shoes as a business requires advertising campaign. The distribution of leaflets, advertising in the media, sending by SMS or mail are popular.

When opening a store, it is desirable to arrange a mass event, attracting customers with discounts and issuing gift / discount cards.

There are many ways to attract customers with sales. For example, discounts on the next pair purchased, an offer to receive another pair as a gift, or to see the production with your own eyes.

Opening a shoe shop

The manufacture and sale of footwear can be combined with a workshop. Expecting a quick repair, you can walk around the store. To open your workshop, you need 400-500 thousand rubles. Workshops are divided into 3 types:

• Economy class.
• Middle class (best option).
• VIP-workshops (restoration of elite shoes).

For production and legitimate business, in addition to registering an individual entrepreneur and with the tax office, you will need to register with Pension Fund and choose OKVED codes(52.71, 52.74). The payback of the workshop is 5 years.

Important business terms

The best time for sales is spring and summer, and the most hot commodity- children's shoes. Therefore, the manufacture of footwear products for children is enough profitable business. Children grow up fast and need new clothes every season. Children's shoes are not created according to the latest fashion trends, so the store does not need to sell old collections. The least popular product is men's shoes. Before creating a business, you need to conduct social research in order to familiarize yourself with the consumer audience. The entrepreneur must understand what age and gender prevails in the area of ​​​​the future store. It is also necessary to analyze pricing policy competitors. Prices in the store should not be much higher than those in neighboring boutiques, otherwise the shoes will not be bought.

Shoe business is better to organize without intermediaries. When looking for suppliers, you can get by with one manufacturer, a franchise, or create multi-brand store(the possibility of a wide range). A franchise is an agreement between an entrepreneur and a popular product brand, with the aim of using it for production and development. own business. The advantages of a franchise are that the entrepreneur does not need to come up with a logo, design, assortment. The franchisor gives a ready-made version, and the entrepreneur buys it. You can refuse to manufacture and buy shoes on wholesale markets. This is less profitable, but quite common among many entrepreneurs. The cheapest shoes come from the Chinese and Turks. Products from European manufacturers are more expensive and are suitable for elite stores, where buyers are people with a good financial situation. The staff of the institution may be in a small composition:

1. Manager.
2. Several sales consultants.
3. Cleaning woman.

A security guard is not required if the store is located in a shopping center. The manager can be an accountant. And the sales assistant, to play the role of a cashier, with the ability to skillfully combine two positions. In the place of sellers, it is necessary to take people who are pleasant in communication and competent in their field. When opening a shoe business, you must immediately consider the issue of the price segment: create an elite shoe store or give preference to affordable prices and average quality.