How to open your own bakery without start-up capital. How to open a bakery from scratch? From basic raw materials

Bread is a commodity in constant demand. People may not buy some products due to their taste preferences, but hardly anyone can refuse bread, and even if it is incredibly tasty, fresh and still warm, then even more so.

When the costs quickly pay off, and after a few months your own bakery begins to bring high and stable income. Do not forget about the popularity of such income and take this into account when opening your own mini-bakery. How to open a mini-bakery from scratch - read below.

Before you start manufacturing and selling bakery products a number of steps must be taken:

Register your activity.(less reporting is required here), but if there is a companion . It is necessary to indicate retail trade as an additional one, and production as the main one. If the activity is already registered, you should check for the presence of a code in the list of activities that allows you to engage in such a business and, if necessary, add it.
Find suitable premises and make repairs if necessary.
Purchase and connection equipment.
Obtaining a permit documentation.
Purchase raw materials.
Business start.
Advertising.

Mini bakery business plan

To open your own bread shop, you need to get great amount documents, find a place to work, find qualified employees, high-quality equipment, and only after solving these issues, you can start the production of bakery products.

Where get necessary papers You will see below what requirements the room must meet and other important nuances.

Paperwork

To start the "bread business" you need to get a whole a set of permits from the fire inspectorate, Rospotrebnadzor, SES.

You will also need to conclude contracts for disinfestation and disinfection, garbage disposal. Certificates of conformity for products, sanitary books of personnel must be located on the territory of the bakery.

room

How to open a successful mini-bakery? The most profitable place for a mini-bakery is the territory of a large shopping center.

The administration of such a building will be happy to provide you with the necessary premises, because the delicious aroma of freshly baked buns helps to attract customers. Hundreds of people pass there every day, many of whom are tired of shopping and often look for a cozy place to relax with a delicious menu.

If this is not possible, it is necessary to choose crowded places near institutes, schools, schools, bus stops, metro, cafes, the same shopping centers. The more people pass by the bakery every day, the higher its income and fame.

Requirements for the bakery area:

Area from 80 to 150 sq. m.
Sewerage, ventilation, water supply (presence of cold and hot water is obligatory).
The floor must be covered with tiles, walls up to 165 cm from the floor must be painted in light paint or tiled. The ceiling and the rest of the walls must be whitewashed.
Toilet and sink for employees.
Place for employees to eat.
Warehouse availability.
It is forbidden to use cellars to open a bakery.

Staff

Employees of the institution must have medical books. The minimum staff includes:

a technologist who monitors proportions in recipes;
bakers (minimum 2 people);
seller (part-time cashier);
cleaning lady.

At the initial stage, this number of people will be enough. Then it is desirable to expand the staff to be able to work in shifts. You can either hire an accountant or contact an accounting agency.

Equipment

To equip a bakery, you will need to purchase:

1. Trade equipment:

Cash machine.
Showcase (for the location of the assortment for sale).
Cabinets or drawers for storing goods.
Office equipment and furniture.
Safe for money, documents.

The total cost of equipment for sale will be an average of 150,000 rubles.

2. Production equipment:

Dough mixer 300 000 rubles.
Proving cabinet 50,000 rubles.
Furnace 650,000 rubles.
Surface for cutting dough - table 50,000 rubles.
Trolley for baking 13,000 rubles.
Dough rolling machine 23,000 rubles.
Flour sifting machine 10,000 rubles.

Purchase of raw materials

The main raw material for the bakery is flour and you need to choose the highest grade. Savings in this business can affect the business, people will not want to buy low-quality products.

It is recommended to buy from factories only in a situation where you need large quantities and have somewhere to store them. To not have to create special conditions for the storage of flour, you can negotiate with wholesalers-intermediaries on regular deliveries.

At the output, the weight of the product due to various additives will be 30% more than raw materials - this must be taken into account when calculating the required amount of flour. In addition to flour, sugar, salt, milk, eggs, yeast, nuts, spices, jams, thickeners and other additives must be purchased. The volume of purchases depends on the range of products and their recipes.

Sales of products

There are two ways to sell finished products:

Through grocery stores. To do this, you will need to bypass many grocery outlets and offer your services. You need to go immediately to the director with product samples and certificates. When there are those who wish, you will need to draw up a contract for the import of products and prescribe the main points in it: price, volume and regularity of deliveries.
Directly from the bakery. In this case, it is important to take care of a convenient entrance and approach to the institution. The presence of large office buildings, centers, institutes will increase sales.

Advertising

If there is no extra money for advertising, you can limit yourself to word of mouth and the distribution of leaflets, which you can do yourself. On advertising brochures, it is desirable to print the most appetizing copies of the available buns and tell the consumer about the unique offer.

The bakery should have its own "chip", which distinguishes it from the rest, for example, a cup of coffee for the purchase of three buns or a bun with unusual, incredibly healthy additives. Turn on your imagination and create - this will make it easier to attract customers.

Peculiarities

Khlebny is a profitable business and it is not surprising that every year there are more and more people who want to make money on it. Do not be afraid of competition, yes it is high, but the demand for bread is rather big.

High-quality, tasty products and reasonable prices are the key to success in this in the bread business. People are more willing to go where they are ready to sell fresh, warm rolls for a reasonable price than to supermarkets that offer, at best, yesterday's bread.

The production of loaves is not new and large factories they are not afraid of competition since their supplies have been established for a long time and it is unlikely that anyone will renew contracts with a small, unknown bakery. Therefore, in the bakery business, it is better to focus on the production of delicious pastries.

And the more diverse its assortment, the more unusual the shape and design, the better it will be bought. All kinds of additives will make the bun even more desirable for the sweet tooth.

Profitability

Business in bakery products is not a simple matter, but with a competent approach it is very profitable. Of course, you need to invest a lot in it, but only a good start will help to get satisfactory results.

How much do you need Money to open your own mini-bakery?

Renting a room of 150 sq. m. will cost an average of about 75,000 rubles per month.
Equipment costs will be about 1,250,000 rubles.

Figures are approximate in different areas may increase or decrease.

It is more profitable to establish the production of various bakery products, since the sale of only bread will delay the payback of the business for several years, while the profit from the sale of baked goods reaches 50-70%.

After the opening of the bakery, new expenses will appear: processing the premises, purchasing raw materials, and so on. With stable work, you can begin to expand the range, install tables and chairs where visitors can have a snack with freshly prepared pastries with hot tea.

It is not easy to start a bread business, large financial investments, a large and constantly growing competition is the reason for this. But with a decisive approach, a thorough study of the market, selection right place where there will be no other similar establishments in the neighborhood, but multi-storey buildings with numerous offices will be located, you can quite firmly settle in this business and start making decent money.

Mini-bakery, from personal experience- watch video instruction successful businessman from Moscow:

bakery, confectionery always in demand, these products are regularly bought by all segments of the population. If you draw up a competent business plan and properly organize the business, a bakery, even in a mini-format, can become a highly profitable business.

Mini-bakery at home

A bakery from scratch can be opened in several formats:

full cycle workshop;
specially equipped part of the kitchen.

The choice should depend on the expected production technology, scale and desired assortment. A mini-bakery at home can operate in full (includes all stages of bread production) or incomplete cycle (when products are baked from frozen semi-finished products). If the first option is chosen, then a minimum of 80-90 m² of area will be required. Bakeries of this format, as a rule, produce branded confectionery products, form a wide range of bakery products with a capacity of 120-150 kg / hour. Owners get control manufacturing process, independently form an assortment.

If you open a bakery operating in a part-time format, you can easily create a wide range of products, they are characterized by waste-free, clean production. Even 35-40 m² will be enough for work. The capacity of such a small enterprise is enough to produce 0.2-5.0 tons of bread per day. The advantage of such an organization of work is that there is no need to purchase raw materials for making dough. Using the equipment is simple and convenient, additionally no complicated technical devices are required. The influence of the human factor is also significantly reduced, the number finished products much easier to control.

Advice: there is no pronounced difference in taste between baking from semi-finished products and fresh dough, because blanks are usually prepared from natural ingredients, without flavor enhancers.

Mini-bakeries opened at home from scratch have many advantages:

do not require huge investments;
they can be opened even in the home kitchen;
allow you to work without dependence on intermediaries, which allows you to form favorable prices for customers and achieve high business profitability;
enter into direct contracts with suppliers of certain raw materials;
the owner gets more opportunities to attract potential buyers(promotions, organize demonstrations of the baking process for advertising purposes);
you can freely vary the range depending on the interests of the buyer and resources.

The owners, referring to experience, emphasize that in order to ensure high profitability of the business, it is important to choose the location of the outlet correctly in advance (the traffic must be high). Even if not start-up capital, you can organize, for example, do dropshipping, writing texts to order, making gifts, decorative soaps, confectionery (cakes, muffins) to order.

How to open a mini-bakery from scratch?

Before opening mini-bakeries from scratch at home, it is important to solve the issue of marketing finished products and the prospects for countering competitors (and there will always be at least 2 of them - mass producers, for example, bakeries and retailers). It is also important to choose the right or LLC. The best option the choice of taxation system is UTII, the alternative is STS 6% or 15%.

You will also need a quality certificate and permission to production activities, a conclusion on the compliance of the premises and equipment with fire safety requirements, permission from the environmental inspection. It will also be necessary to hand over samples of pastries for analysis to the laboratory. It is important to remember that every employee of a mini-bakery is required to have a medical book. will be held no more than once every 3 years. The inspection plan can be found on the website of the Prosecutor General's Office of the Russian Federation or on the website of the Office of Rospotrebnadzor.

An important issue is the formation of the assortment. It should be varied and interest buyers. To maintain their interest, it is necessary to focus not only on quality and price, but also on the formation of new taste qualities, fillings, and forms of baking. The mass product of ordinary stores will never be able to compete on equal terms with the quality branded products of mini-bakery.

Advice: according to bakers, it is possible to create new tastes using natural baking mixes. For example, a culinary additive made from rye flour, heat-treated malt gives baked goods a dark color, a special taste and aroma. Also, the mixtures extend the shelf life, improve the quality of products and allow you to optimize the production technology (dry sourdough helps bread rise not in 3, but in 1 hour). In addition, their consumption is very small.

How to open a personal mini-bakery? The algorithm of actions looks like this: registration of a mini-bakery, search and preparation of premises, selection and purchase of equipment, search for personnel, registration of permits, purchase of raw materials, start of work. For this, you will also need permits and careful preparation of all stages. One of the most important aspects is the choice of a place with good traffic, a comfortable position of the room.

What advantages should mini-bakery owners have in the competition:

Quality and freshness of products.
Range.
More favorable price.
Quality of service.
Design decoration of the point of sale (this can be done with your own hands without large financial costs).

To open profitable business, it is worth paying Special attention for some common mistakes:

lack of a clear strategy for the development of the case, inconsistency in actions;
insufficient funding;
the sales market is not prepared at the initial stage;
lack of competitive offers for the buyer.

What equipment do you need for a bakery?

Open successful bakery, operating on a full cycle, is possible only if there is high-quality equipment: pastry tables, trolleys, flour sifter, dough mixer, dough divider, croissant and baguette molding machine, proofer and oven (hearth, rotary), pallets, stainless steel baking sheets, culinary tools (knives, brushes, scrapers, special utensils). Also, various units will be additionally needed, for example, a lift with a bowl tipper, a seamer.

For part-time bakeries, less equipment will suffice. The main thing is to have a proofing cabinet for defrosting semi-finished products, an oven, a refrigerator for storing blanks.

Equipment for a mini-bakery - ready-made kits

Before you open a bakery, it is important to choose quality mini-bakery equipment from scratch. It is not necessary to buy it individually, there are ready-made kits for sale. average price- 2800000-5666768 rubles. Turnkey mini-bakeries are produced on the basis of a gas, electric or diesel oven. They include the following equipment:

oven (rotary gas, electric or diesel);
proofing cabinet;
shelving trolley;
sifter of loose products;
dough mixing machine;
rolling bowl;
additional (hearth sheet, cassette of bread forms) and auxiliary - a production table with a table top, desktop, floor scales, a tray trolley, a bread tray.

An indicative table of utility costs for bakeries operating on the basis of ready-made sets of equipment:

Costs directly depend on the configuration of the equipment and its capacity.

How much does it cost to open a bakery?

On average, to open a full cycle mini-bakery from scratch, you will need 1,500,000 rubles. with a production volume of 45,000 kg per month. To increase sales, assistants may be needed (key workers 4, specialists 2, clerks 2, support workers 4), making the costs high. It is also important to navigate the prices of equipment, the average price:

oven (900 thousand rubles);
dough mixing machine (380 thousand rubles);
proofing cabinet (60 thousand rubles);
dough sheeter (30 thousand rubles);
cart for baking (15-19 thousand rubles);
table for cutting dough (60 thousand rubles);
flour sifter (14-15 thousand rubles).

Electricity costs average 75 thousand rubles. (18,000 kW) per month. Also, monthly expenses include the rental of premises - in the region of 10-15 thousand and the purchase of raw materials (with a volume of 1500 kg of products, about 500 thousand rubles will be needed). It is important to take into account the cost of auxiliary materials (packaging film, labels) - about 40 thousand rubles. Net profit within the framework of such a project will be about 125 thousand rubles. and it pays off in an average of 12 months. The higher the throughput of the outlet, the greater the profit.

If you open a bakery in the home kitchen, the costs, of course, will be lower, the purchases of raw materials are made in lower volumes, but the productivity will also be lower, the payback period will increase.

The bakery business is considered one of the most highly profitable. Experts say that with any forecast of the market development, its profitability cannot fall below 25%. The largest segment of this market is occupied by mass products (bread, bagels, crackers, confectionery), non-traditional offers (lavash) are in second place, followed by dietary baked goods and 5% of the market belongs to elite products. It is in the last segment that a mini-bakery can make itself known best by offering a unique product to the buyer, and reasonably form a high margin. On average, investments can be recouped within a period of several months to 1.5-2 years, depending on the scale of production and its resources. Home bakeries with minimal capital investment will take a little longer to pay off.

Bakery as a business - reviews

Denis:
The bakery has been operating for the seventh year. And, despite the difficulties, I am satisfied. During the work, we had to transfer production 3 times and change the location of the outlet. Most positions in the assortment are occupied by baked pastry pies with various fillings, puff pastry products. I easily sell about 2,500 units through dozens of stores.

Igor:
A few years ago, I managed to open a mini-bakery at home, but it didn’t work out. Disappointed and already counting the losses. But on the advice of a friend, he closed for a while, together with specialists he drew up a business plan, corrected the mistakes and restarted production. I have been working for myself for a year now and I consider opening a mini-bakery profitable business(if you approach it competently and form a sales market in advance).

Natalia:
Its own mini-bakery at home has been operating for the second year, but remains actual problem sales. It seems that everything was thought through and calculated, but this moment is still not fully resolved. Probably, it was worth giving it more attention at the start and working according to a business plan, and not blindly. But I'm still satisfied with the salary, there are many regular customers who even come to your home.

How to open a bakery from scratch- this is a question that worries more start-up entrepreneurs,planning to go into the bakery business. If you do not know where to start and how much such a pleasure costs, then we are happy to help. In the article we will try to give the most detailed answer to the main questions related to this topic.

Mini-bakery as a business

Most Russians are sure that starting their own business, including a bakery, is costly and out of reach for small players in this market segment. But this is an erroneous opinion, since a mini-bakery is a small business that does not require significant financial investments.

The bakery can function both independently and as part of supermarkets and other similar establishments. Moreover, over time, you can afford to expand your business and create a whole bakery network. After all, this business is profitable, since bakery products have been in demand before, and remain so to this day.

If you are interested in such a prospect, then we will help you figure it out. this issue and tell you how to open a mini-bakery and how to start your own business.

How to open a mini-bakery

There are a number of steps you need to take to start your own bakery business. In particular:

However, the main step is registration as an individual entrepreneur or the creation of an LLC if there are several founders (see: Self-registration of an individual entrepreneur in 2018 - 2019: how to apply). If you already are, then you will need to make additions in the form of a code for the activity that you are going to do. At the same time, you need to add more code retail, as you will probably want to independently sell your products through your own outlets.

For those who plan to open a bakery in the form of an LLC, we recommend that you read the article " Rights and obligations of LLC participants".

How to open a pastry bakery from scratch

An entrepreneur can open not just a bakery that only bakes bakery products, but also combine it with a confectionery. In this case, one should not forget that sweets in the form of cakes, pastries, cookies, gingerbread and other delicacies are a specific product, and for some of their types, the sale period is very limited.

Don't know your rights?

It means that high income not to be expected in the short term. Yes, and professionals should produce such products more high level than ordinary bakers, since success depends not only on the assortment, but also on the ability to decorate the product beautifully (and technological process is quite laborious and costly).

Also, even before making an appropriate decision to open a bakery and confectionery, it is worth consulting with a specialist in logistics matters.

How much does it cost to open a bakery

The story of how to open a bakery will be incomplete if you ignore the financial side. How much money do you need to have available to expand at least a small bakery production? Let's make an approximate calculation of costs, focusing on prices in large cities.

Equipment. If we are talking directly about the mini-bakery, then it will not require so much equipment (it is quite possible to meet the amount within a million rubles):
- baking ovens;
- flour sifter;
- mixer;
- proofing cabinets;
- dough sheeter;
- molds for baking bread;
- bottom sheets.
Additionally, you need to acquire washing baths (one- and two-section), refrigerated cabinets, wall tables, racks and trolleys for finished products, scales, etc.

With small volumes, you can purchase a minimum set of baking equipment worth about 500 thousand rubles. It is quite suitable for a mini-bakery, the daily output of which will be about 400 kg. You can also purchase a ready-made European-made mini-bakery: the cost of such complexes is different, the price range starts from 750 thousand rubles. In order to save money, you can even buy used equipment.
Payment utilities may require from 100 to 200 thousand rubles a month.
The salary of the staff per month will be about 1-1.5 million rubles.
Buying a room will be expensive, so it's better to find a suitable one and rent it. Its cost will be negotiable, but usually varies between 30 - 150 dollars per square meter.
Bringing the room up to desired state, according to the requirements, another 100 thousand.
Permits will cost approximately 65 thousand rubles.

What are the requirements for a bakery

To organize a small production, a room of 70 - 150 squares is enough. However, it must meet a number of requirements, for example:

The legislation prohibits placing such production in semi-basement or basement-type premises.
The room must be equipped with ventilation, plumbing and sewerage systems.
As for the walls, they should be whitewashed and painted in light colors or lined with ceramic tiles. The same can be said for the ceiling.
Floors must be made of materials that are water resistant.

In addition to the above requirements, the premises must have areas for accommodating a working room, a warehouse for the main and auxiliary raw materials, a locker room for bakery workers, a sink, a shower room and a toilet.

A package of documents for opening a bakery

Before starting your own business, it is important to draw up a business plan. However, it alone is clearly not enough, because the conversation is about food production, therefore, it is necessary to collect permits.

It's about:

Bakery workers are allowed to work only if they have medical books designed in accordance with all requirements. Registration of those for all employees will cost 600 rubles.

Time to start

So, we figured out how to open your own bakery from scratch, what else should not be forgotten? You have prepared the premises, purchased the equipment, selected the staff, all the documentation has been prepared in full - it would seem that you can start...

Download certificate form

However, we suggest not to miss the opportunity to increase the chances of success. Advertising, which, as you know, is the engine of trade, will help to achieve it to one degree or another. Of course, on a full scale advertising campaign serious financial investments are required, but they can be significantly reduced, for example, by attracting promoters, since their services are inexpensive. It also does not hurt to place advertisements on bulletin boards located in crowded places and on virtual sites.

The organization of a bakery with an incomplete cycle and a limited range of products at the first stage will also save money.

Now you know how to open a bakery from scratch. Good luck, believe in yourself and everything will work out for you.

No business project can be implemented without a clear action plan. Compared to building a house, it's like starting to lay the foundation without a project and calculations. The same is true in business. A business plan allows you to correctly assess the strengths and weaknesses of a business idea, analyze the market, the competitive environment, calculate the profitability and payback of the project.

Especially writing a business plan is necessary when attracting investments from outside. For investors business partners and creditors, such a document is the basis for considering the application.

In this article, we present detailed business a mini-bakery plan that will allow you to correctly assess your strengths, calculate initial costs and build a competent marketing strategy.

The relevance of the idea

The bakery business is characterized by a wide and stable demand. Regardless of the season and economic crisis, people are equally good at acquiring this product. Moreover, as statistics show, the increasing number of private bakeries does not fully satisfy the demand of buyers for quality products.

Depending on the business model, you can reach a monthly income of 100-200 thousand rubles per month. But, given the small investment, this article will focus on mini-bakery, where the main focus will be on branded products.

But, despite the visible advantages of this activity, there are also weaknesses that should be taken into account when drawing up a business plan.

One of the disadvantages of business is short term implementation. This necessitates the construction of clear forecasts, otherwise most of the production will be disposed of. Advertising, creation of a loyalty program, quality service and a wide range of additional services will help mitigate these risks and reach a good stable income.

We determine the business format

Before starting to develop a business plan, you should determine the model of the bakery, and what exactly you plan to produce.

Can be developed entrepreneurial activity in two directions:

Full-fledged production, which includes all stages of the full cycle: from dough preparation, baking and sale.
The second option may include baking products and selling them to wholesale buyers.

Speaking about the first option, it will be necessary to think over not only the production part, but also distribution channels. Products will be sold through their own points of sale.

In this case, in order to increase customer flow and expand service, it will be possible to include drinks and other products in the assortment, except for our own pastries.

The format of the business will determine the target audience of the bakery and the direction of the assortment.

You can implement a business idea in two directions:

independent opening of a bakery;
buying a franchise.

Entering the market on your own entails many difficulties, ranging from the development of the concept, the style of the bakery, the name and the search for the target audience. The advantage is the freedom of action in the design of the premises, the development of the range, setting prices, etc.

The advantage of a franchise is the ability to attract a large audience from the first day due to the promoted name of the company. On the other hand, this format also has disadvantages: tight control by the franchisor. You will be deprived of the opportunity to independently determine the style of the premises, prices, assortment and recipes of bakery products.

Great emphasis should be placed on the correct definition of the target audience, the formation pricing policy and development marketing activities to increase sales.

Project Summary

This chapter of the plan reflects the relevance of the business idea and the feasibility of doing business.

The aim of the project is to open a mini-bakery in a city with a population of about 500,000 people.

The advantage of a mini-bakery is a very wide target audience and an increased demand for products.

The main advantages of a mini bakery are:

wide demand for the product;
demand stability;
wide target audience;
high profits in the long term;
opportunity to develop business and offer related services;
business profitability of 20-30%.

Flaws:

high competition;
dependence on external factors;
a large number of permits;
high requirements for manufacturability of production;
large investments;
perishable goods.

Market analysis

As mentioned above, one of the significant disadvantages of this business is high competition. It should be understood that you are not the only participant in the market, so you need to focus on the main players.

Serious competition will be made by state-owned bakeries, whose products are available on the shelves of all stores.

If you plan to focus on fresh pastries and branded products, then the main competitors will be private mini-bakeries that are ready to offer hot buns and croissants to city residents by the start of the working day.

These factors must be taken into account when drawing up a business plan, as this will allow you to correctly perform pricing and determine the target audience.

In order to firmly establish themselves in the market for them to occupy their own niche, it is necessary to qualitatively approach the production of bread and offer customers products made according to the original recipe.

Banal bread will not allow you to enter the market and attract regular customers. There are a huge number of such bakeries in the city.

To analyze the competitive environment and determine your own advantages and weaknesses, it is advisable to conduct a SWOT analysis and identify the minuses and pluses of the bakery, threats and development opportunities.

SWOT analysis

Possibilities:

business development and opening of additional confectioneries;
high profitability;
a possible increase in demand in general;
the possibility of providing additional services.

high competition;
short shelf life of products;
possible problems with suppliers of raw materials.

Strengths:

high qualification of personnel;
wide demand;
lack of seasonality;
availability of services;
quality service;
effective advertising.

Weak sides:

possible miscalculations in relation to demand for products;
lack of experience in this area of business.

One of the key points in developing a business plan is a thorough study of the competitive environment. Of course, in every city there are enough regular suppliers of bread and bakery products, but not all of them will be direct competitors for you.

Basically, they focus on the standard range. If you find your own chip, you will quickly conquer your target audience. Such a “highlight” can be the production of products for people who follow proper nutrition, support healthy lifestyle life. Or, you can bet on the national recipe by offering homemade bread according to old recipes.

Having worked out the quality assortment and investing a lot of money in advertising, you can compete with serious bakeries.

Setting the price

Developing a pricing policy is an important step in writing a business plan. It should be started after a thorough study of the competitive environment, the range of local bakeries, prices and demand for competitors' products.

Considering high competition in this segment, you can not put too high a price tag. An exception may be only those products that are developed for the premium category, for example, fitness bread with cereals, nuts, etc. That is, we are talking about branded products, the demand for which will be among people with high incomes.

To determine the assortment of a bakery, it is not necessary to produce complex marketing research. It is enough to immediately decide on the place where the outlet will be located (if you have chosen this business format) and go around the nearby bakeries of this type.

A feature of this business is that people purchase bakery products near their main places of work, housing, etc. Therefore, it is difficult to count on the fact that even a very good assortment of a bakery will make a client go for fresh pastries to the other end of the city. Therefore, it is necessary to focus on those competitors who are within walking distance from you.

It is enough to visit such bread shops several times a day to determine which products use millet and which ones lie on the shelf for a long time. Analyzing this parameter, you should pay attention to the implementation time. As a rule, fresh buns are well sorted for breakfast and at lunchtime. But for bread, mostly people go at the end of the working day. This should be taken into account when planning the work schedule of the outlet with the bakery.

When designing a bakery assortment, make it versatile. The basis should be bread of three or four types from different types of flour, loaves. We should not forget about sweet pastries, which customers are happy to buy for tea, for children, for visiting. You can make a referral for people with diabetes or on a diet. In this case, you should adhere to special recipes and purchase special raw materials: durum wheat fly, fructose, seeds, nuts, etc.

The product range of a mini-bakery can be quite wide:

croissants and donuts;
bread with various additives;
pies and buns;
diet bread and crackers.

organizational plan

This chapter is step by step guide enabling you to start your business in the right way.

Registration of entrepreneurial activity.
Finding a room.
Purchase of equipment and raw materials.
Personnel search, registration.
Marketing strategy development, advertising.

Registration and paperwork

When starting a bakery, a businessman needs not only to register with tax office And pension fund but also obtain permission from other authorities.

This area of business is characterized by strict requirements from the SES. Before launching the project, it is necessary to obtain two licenses: for production and bakery products.

Also mandatory requirement for doing business is a certificate of conformity from " federal agency on technical regulation and metrology.

The last step this stage business organization is to issue a document from Rospotrebnadzor and Fire Supervision

No data legal documents opening a mini-bakery is impossible. The costs must be included in financial plan. Obtaining all permits and registering a business itself will cost you 50 thousand rubles.

It is also necessary to correctly register the codes in the registration documents. If you plan, in addition to the production of bakery products, to organize their sale, then you need to register code 55.30 “Activities of restaurants and cafes”.

This code defines activities related to the production of food products and their sale directly at the place of manufacture. After registering an individual entrepreneur, it is necessary to resolve the issue of taxation. The best solution would be to choose UTII, but it is not available in every region.

Also from additional documentation you will need:

Conclusion of the SES on compliance (sanitary and epidemiological expertise);
Book of complaints and suggestions;
Waybills (TORG-12);
Lease agreement.

To start a bakery, you will need to purchase cash machine and keep a cash register.

As you can see, one of the main disadvantages of this business is a large number of permits, without which it will not be possible to implement the project.

We select a room

The choice of premises for a mini-bakery should be approached very carefully if you plan to sell products at the place of production. If the business format involves only production activities and its sale by a large wholesale buyer, then manufacturing facility can be located in the industrial zone of the city, outside of it. This will help you to minimize the cost of rent and find an inexpensive room that meets your requirements.

A completely different thing is a bakery, whose products are sold immediately on the spot. Here, the success of the business will largely depend on the location of the bakery.

The following factors must be taken into account when choosing a location:

patency;
transport accessibility;
rental price;
long-term lease;
permission to repair and redevelop the premises;
permission to place outdoor advertising.

When buying a franchise, the franchisor company will help with the choice of premises. If you have chosen a business option with the purchase of a franchise, then choose right room and a consultant from the franchisor will help you arrange it. This is one of the benefits of running a franchise.

It is not entirely correct to locate a bakery near a fitness center or gym, but the proximity to children's and educational institutions, business centers, on the contrary, will increase the client flow and develop a permanent base.

The size of the bakery and the interior of the premises largely depend on the chosen business model. In no case should it be a basement, water should be brought into the room, a ventilation system should be equipped.

The best choice would be a spacious bright room with large windows that can be used as a showcase. Given the fact that this purchase is most often impulsive, the buyer should be attracted by a beautiful sign and showcase.

To increase income and expand the target audience, you can equip a small cafe area at the outlet, where visitors can drink a cup of tea and taste products.

In addition to the client room and sales counter, it is necessary to think over the production part. Depending on the chosen business concept, this zone can be open or closed.

When choosing a room, consider which side the working transport will call in to unload raw materials or load finished products. The presence of a back entrance would be optimal.

As for the location of the bakery with outlet, then select the points where the greatest permeability of people. IN big city consider options near the subway, educational institutions, large shopping centers.

Repair costs depend on the chosen style and concept of the project. For minimal repairs, it will be necessary to whitewash the walls, install fresh windows and doors. If you plan to immediately create the atmosphere of a stylish mini-bakery with a cafe, then you will have to think of an original interior that will attract customers.

This item will become the largest expense item, but in this case you should not save on equipment, since the quality of baking and manufacturability directly depend on this factor.

In order to minimize investment costs, you can consider buying used equipment.

Considering that we are considering the option of a mini-bakery with the sale of finished products on the spot, it is necessary to purchase equipment for both production and the trading floor.

This necessitates the purchase of two types of equipment:

The production type of equipment includes:

bake;
mixer;
closet;
hearth leaf;
high-quality auxiliary utensils;
forms for bread;
table for cutting dough;
baking trolley;
flour sifter.

The cost of purchasing equipment will amount to about 1 million rubles.

To sell products, you will need:

cooling chamber;
safe or cash box;
seller's table;
thermal showcase;
cash machine;
racks for product storage.

After acquiring the equipment, the stage of searching for suppliers begins, from which you will purchase raw materials.

Do not forget that your profitability and the level of the bakery directly depend on their reliability, quality and cost of goods. Therefore, you should not immediately bet on one supplier, even if it offers good price. Experienced businessmen start cooperation with 2-3 suppliers and then, in the process of work, they choose one, from which you can get a discount on products.

It is necessary to conclude a verbal agreement on deliveries with suppliers at the planning stage, so that there are no time delays later. From the moment the production is launched, it is necessary to draw up a supply contract in order to clearly define the terms of delivery, terms and prices.

If you plan to offer branded products to customers, then at the same stage it is necessary to develop packaging products that should be ordered. Despite the additional costs, this will serve as good advertising and attract additional customers.

The staff in the mini-bakery plays one of the key roles. Without a conscientious and qualified staff, it is hardly worth counting on the prosperity of a business. Therefore, take the stage of the search for employees great attention and immediately make a list of requirements needed for selection.

The staff must include:

confectioner;
baker (2 people per shift)
technologist;
seller (2 people);
director (accountant);
sales manager;
cleaning woman.

Many businesses cut payroll costs by bundling services. For example, for a small business format where products are sold directly in the bakery, sellers can combine their direct official duties with cleaning function.

And an accountant can be involved from outside for reporting.

Marketing plan

When production issues are resolved and the issue of finding premises and hiring personnel is closed, you should begin to develop a marketing strategy that will correctly determine the distribution channels for products.

According to business format and target audience, it is necessary to develop competitive advantages and marketing strategy for the bakery.

Think your own form style, which will advantageously distinguish the bakery from competitors. This can be branded packaging, sellers uniform, interior style, etc.

Pay close attention to the sign and window display. The name should be euphonious, causing pleasant associations. At the same time, take into account the general concept of the bakery and the "corporate handwriting". Let's say, if you decide to focus on baking national bread, then the name should emphasize the main idea of \u200b\u200bproduction.

Try to be original and not use words like "homemade muffin", "donut", etc. in the titles. Look to the future. Who knows, perhaps in a few years this brand will become recognizable in the city and you will think about expanding your business, opening new branches. In this case, the name cannot be changed.

As for the promotion of services, they are facilitated by:

holding shares;
loyalty program and issuance of discount, accumulation cards;
sale of products at certain hours.

To increase demand, you can make a promotion for morning and evening baking. Or create sets that will include the daily norm of bakery products for an average family. This will create a base of regular customers and increase sales.

Promotion of services and goods

To establish direct distribution channels, it is necessary to conclude agreements with wholesalers. To do this, you need to have a clear range of products and preferably test samples. It is better to entrust the work on expanding sales channels to an experienced manager who will be able to demonstrate the best product characteristics of your products and conclude contracts.

In order to organize the delivery of products to wholesalers, you need to conclude an agreement with private carriers. In some cases, these issues fall on the firm wholesale buyer. Do not forget to include the costs in the overall estimate, calculating the cost of production.

Financial plan

Depending on the business format, from 50 to 100 kg of products can be sold daily. It is difficult to talk about the exact amount of daily revenue, as much depends on the product range.

Even the most careful planning will not allow you to clearly determine the cost of production until the moment when the first loaf of bread is baked. The cost of a product is made up of various factors: procurement of raw materials, utilities, transport services etc. Therefore, it is very important to determine the pricing on the first batches of baking in order to clearly calculate the break-even point.

An approximate calculation of the cost of production:

To produce 1,000 kg of white bread, you need:

740 kg of premium white flour;
9.6 kg of salt;
1.2 kg of sunflower oil;
7.4 kg of yeast.

Having calculated the price of these products from suppliers, you will receive an approximate cost of production. Now here you need to add costs such as wage personnel, utilities and transportation costs.

Expenses

Initial:

repair - 100 thousand rubles;
purchase commercial equipment- 900 thousand rubles;
business registration - 3 thousand;
advertising for the opening - 10 thousand;
purchase of goods - 50 thousand

TOTAL: 1063 thousand rubles

Permanent:

staff salary - 70 thousand;
rent of premises - 20 thousand;
utilities - 15 thousand;
purchase of goods - 60 thousand;
additional expenses - 30 thousand.

TOTAL: 195 thousand rubles

The average payback period, with a properly developed plan and its strict adherence, is 4-5 months.

The main advantage will be the direct sale of their own products. In addition, you can develop your business by establishing partnerships, entering into an agreement for wholesale supply to supermarkets, confectionery towns, etc.

Conclusion

In order to minimize risks at the first stage of project launch, follow these simple tips:

think over the assortment and highlight branded positions;
start with baking 8-10 positions;
focus on the target audience;
do not start production with large batches.

The figures given in this business plan are only approximate. A clear calculation of the cost of production and payback can only be done for a specific type of business, indicating regional characteristics.

But this business the plan is suitable as a base that will allow you to correctly draw up a document.

In this article, we told you in as much detail as possible how to start your business from scratch. As you can see, with the right organization of production and qualified personnel, payback can be reached within six months. Set long-term and short-term goals that will serve as a kind of guideline for determining the vector. According to experienced businessmen who have bakeries, this species The business has great prospects and is very stable.