In our country, seeds are a folklore and even a cult product. When it comes to them, local punks or village clowns who litter appear in the image. Part of the population has a negative attitude towards seeds, but they are also unable to resist the attraction to them.
Sunflower seeds are hypnotizing, addictive, and even after a person's tongue starts to hurt, he is unable to stop.

In the 90s, all the empty places near grocery stores were occupied by grandmothers who sold seeds in paper bags, chewing gum and piece cigarettes. Old women had to master such a business because of small pensions.
Previously, raw seeds were bought at the nearest wholesale and retail market, then they were washed. After that, the largest frying pan was placed on the gas burner. The seeds produced by grandmothers in this way were really tasty. They were under high-level control.
However, time does not stand still. Production of roasted seeds reached a new level. Today, hundreds of thousands of bright plastic bags with seeds come out of the shops of various organizations every day. Now there are a huge number of different brands, but among them there are leaders whose product people know, the quality of their products remains unchanged. They develop their own business plan, from which people are tasty and not at a loss.

But how are the roasted sunflower seeds that we crack nowadays produced?

In our country, raw materials are produced in two regions - in Altai and in Krasnodar Territory. Thin and long seeds are collected in Altai, and pot-bellied and short seeds are from Krasnodar. Sunflower seeds are delivered to the frying and packing shops by trains. After the crop is harvested, it is loaded into wagons and sent to the producers.

Roasted seeds must be produced every day. Therefore, regardless of the number of harvests per year, seeds are always present in the warehouses of manufacturers. The main enemies of seeds are: rodents, time and moisture. In large warehouses where seeds are stored, you can always see hundreds of mouse and rat nests. From moisture, heat and time, the seeds become moldy, because of this they acquire a bitter taste.

According to technology, seeds should not be washed. Firstly, it is very difficult to do, and secondly, washing spoils the taste of even those seeds that have not been spoiled. For frying, manufacturers take the seeds of a new and old crop. The mixing ratio depends on many factors. The main factor is the decency of the manufacturer.

Then the mixed raw material goes to the calibration. For this, a special machine with several levels of grids is used. Each grid has its own cell size. Thanks to this, the seeds are cleaned of dust, dirt, and small debris. The seeds are also divided into fractions. Then the largest seeds go into small bags. They are fried separately, as they are large, they require a special method and a different frying time. Medium seeds are placed in a large container, and the smallest seeds are packed in bags for home frying. The finer fraction is used in the manufacture of sunflower oil.
Salted seeds are made by dousing them with a brine solution, which is poured into large, swirling hot pans.
After frying, the seeds are again sent for calibration in order to clean them again. Then they are packed automatically into bags.

Video workshop - roasted sunflower seeds production line:

Practice shows that there are no bad business ideas, there are unfavorable circumstances or an incorrect approach to implementation. De facto for successful start big competition or lack of experience is not a hindrance, the main thing is to have a great desire and correctly calculate your strengths, plus, of course, think over a sales strategy. Taking such axioms as a basis, you can take a completely new look at the ways of organizing your first business.

Looking at small businesses without regard to competition and lack of experience, you can see a whole cluster successful ideas, primarily mini production of different formats. Alas, the practice of entrepreneurship in Russia has brought trade to the forefront, but the experience of Western countries suggests the fallacy of this approach. Following the realities of the development of market relations, it can be assumed that in the near future, the retail market will face difficult times, and vice versa, mini-workshops will receive a tangible impetus for development. Of course, such bright prospects are strategic calculations, but "the sleigh needs to be prepared from the summer." Although apart from strategic advantages, many small manufacturing ideas have very specific merits and can deliver high . Today we will talk about one such direction, also subscribe to the blog, a whole series of articles devoted to this direction is being prepared for publication. Let me remind you that the publication contains three articles with a description, with business plan calculations, it will be interesting.

Fried sunflower seeds without false modesty can be called the most popular product in Russia for "killing time", for example, in the USA this niche is occupied by popcorn. The real volumes of consumption of roasted sunflower seeds in the country are simply not known, of course, there are statistics from large producers, but according to experts, they occupy no more than 10-30% of the market, although these figures are frankly taken from the ceiling. Of course, we can note the trends of the last decade in the growth of the "civilization" of the market and that's it. more demand on packaged "factory" roasted seeds. But as always. a cruel joke with the producers was played by their greed. Fast enough big business refused to work with "quality" and switched to work on the principle of "quantity", thereby turning away some of the consumers. Although it is worth being objective, sometimes not only the manufacturer of fried seeds is to blame, but also intermediaries, not observing the storage conditions of the finished product during its delivery. Whatever it was, the result of such actions was a significant deterioration in the quality of finished seeds from "brand" companies. Small businesses began to use this factor, creating small mini-shops for the production of fried seeds on a regional scale, and very successfully.

Strengths of the idea of a mini workshop for the production of fried seeds

- low price of entering the business, more details about the list of equipment for the production of fried sunflower seeds here. (date of publication 18.04.2014);
- high profitability of seeds processing;
- ease of organization. You need a small room, minimum requirements from regulatory authorities, including the CEC, at least a few staff and the usual infrastructure, in fact, the same can be said about taxes, and enough;
- technological simplicity production process;
- high demand. It should be noted that the demand for seeds exists all year round, What

Cons of roasted sunflower seeds

- organization of sales of mini-workshop products. The most painful issue and requiring special attention, plus non-traditional approaches at the stage of formation of the distribution network.
- the need for additional investment in carrying out advertising company.

As you can see, there are few minuses in a small workshop, but they are quite significant, now we will consider the main stages of opening production.

Stage one of the opening of production - the choice of premises.

The room for a mini workshop for roasting seeds should be quite spacious, optimally up to 100 squares, plus 30-40 squares of storage space. None special requirements the regulatory authorities do not put forward for its equipment, as in fact in any production, lining, ventilation, the presence of electricity and running water are needed. A good addition would be if gas is brought into the room. Gas ovens are a bit more economical than electric ovens, but practice shows that it is not necessary to specially carry out natural gas at least at the initial stage of formation of a small production shop, too high costs. Actually, all the requirements, and of course the premises of the workshop, need to be equipped with a fire alarm. The latter is mandatory for all types of production activities.

Stage two - the choice of equipment for a small production workshop.

Actually, there are several options here, you can go for the most concise option and buy a minimum set of equipment, which will include:

seed roaster,
packing machine
cooler-purifier.

In such cases, only ready-made culinary seeds (previously calibrated, dried and cleaned) will have to be used in production. Such raw materials will cost an order of magnitude more expensive than ordinary farm seeds, which still need to be processed. It should be noted that buying additional equipment for calibration and purification is quite expensive and justifies such equipment only with more or less significant volumes. We will talk about this separately in an article dedicated to equipment for a mini-workshop for the production of fried seeds here.

Stage three opening - installation of equipment

All equipment used in the production of roasted sunflower seeds is installed independently and does not require special conditions or knowledge, although if you are buying a new one, then of course the best option would be to purchase with installation by the manufacturer. By the way, the ease of installation and dismantling of equipment provides a very high mobility of the business for the production of fried seeds, which is another big plus. For example, the same fish shop is much more difficult to “transfer”, which often has a negative effect. Taking into account small investments in the opening of production and mobility, this is a great option for those who want to try themselves in the production direction and dream of a mini-workshop.

Stage four in the opening of a small production - we select suppliers of raw materials.

Of course, ideally, I would like to find one channel for the supply of high-quality calibrated culinary seeds, but business practice shows that this option is unrealistic. Typically, such a supplier has very inflated prices and is ready for discounts only for large volumes. A small workshop cannot afford this, therefore the constant search for a supplier and the availability of a constant supply of raw materials are the main condition for work. Frankly, the most the best option is the purchase of sunflowers in the midst of the harvest, it is during this period that sunflower seeds are sold at the lowest price. Especially if you buy from the “field” and already “finish” them on your own, bringing them to a marketable condition and selling part of the seeds after the new year. The equipment of a small barn for storing sunflowers will be relatively inexpensive, the main problem is further work with the seed, which implies the presence of certain equipment. And these are additional costs. Although a couple of years ago, making calculations for one farm, calculating the payback for building a mini elevator for processing and storing sunflower seeds, we came to the conclusion that such expenses pay off in 2 successful seasons. True, the purchase of raw sunflower also requires money, and this is an additional burden on the business. In general, I recommend moving in one of the following ways:

- first, work with small farms with their own storage facilities. It is this category that sells sunflowers in small batches throughout the year to maintain business. The cost price in this case will fluctuate greatly depending on the price of seeds on the market;
- the second is the creation of own capacities for storage and purchase at the height of the season, which implies an additional investment of money in opening our own production. In this case, a small workshop for the production of seeds will have a more or less stable cost throughout the year, and of course a certain stability.

Stage five - fry the seeds.

Actually, the mini-shop technology does not differ in anything special from the technology of roasting sunflowers at home. The main difference may be the presence of an automatic conveyor-oven, but for a small production it is better to use ovens with periodic loading of seeds. This is cheaper for starting a business and makes it possible to better control the roasting process, and this is control over the quality of the finished product. And quality is the key to the success of the idea.

The sixth stage is the sale of finished products.

As implementations have already said, this is the biggest problem when opening a small production, and it doesn’t matter in what area. And with regard to roasted seeds, even more so. A proven way to sell the products of a small workshop is to work with convenience stores, while the vast majority of such stores belong to small businesses that are not picky in choosing suppliers. To be clear, large networks require not only big discounts, but also a fee for placing goods on their shelves. As a result, it is worth starting your business with them, working with retail, you should do two main things at once:

- dumping. Offer your product below wholesale price brand manufacturers;
- it is immediately necessary to provide seeds of different packaging, from the smallest packages to 500 grams.

Plus, do not forget about the advertising company, in this case, billboards at traffic intersections with a bright and memorable slogan and, of course, a pattern work very well. It is not necessary to “invent” advertising on your own; it will optimally turn to a professional advertising agency. The second technique, which has proven itself well for a narrow regional business, are Promotions using prizes and walking "soft" toys at traffic intersections.

The practice of opening shows that in order to form a full-fledged implementation network, it will take six months of intensive work with retail stores. This factor must be taken into account in order to form a "margin" of strength for a tear-away project.

program "Your business" project for the production of fried sunflower seeds

How to start your own business? Will the show talk about it? roasted sunflower seed project

What is the article about?

Roasted sunflower seeds are a tasty and healthy product that almost everyone loves.

Present on the market today great amount similar products, but despite this, the production of roasted seeds is still relevant.

However, the quality declared by manufacturers does not always satisfy consumers. Some seeds are poorly washed, others are salted.

How much money is needed to start the production of roasted seeds

Any businessman who has starting capital from 700 thousand rubles.

What equipment to choose for the production of roasted seeds

The start-up capital is enough for the acquisition of a production lines with a capacity of 50 kilograms of seeds per hour. It consists of such elements as raw material frying oven, packaging machine and cooler-purifier.

How to Start a Roasted Seed Business

To maintain the line, it will be necessary to employ 4-5 workers.

A businessman must also include in the budget of the project being implemented the cost of renting a production facility.

If there is a more impressive investment capital (from 3 million rubles), an entrepreneur can purchase an automated roasted seeds production line with a capacity of 200 kilograms per hour.

In this case, it will be possible to increase sales and potential profits of the business.

In addition, 2 employees will be able to serve such a line, which will significantly reduce the cost of paying wages.

An important stage in the organization of the production process is the search for suppliers of raw materials.

This will depend on the taste. finished products and sales level.

It is advisable to make several test purchases from different suppliers sunflower seeds and choose the best option.

You can buy raw materials on agricultural sites.

The cost of sunflower seeds, as a rule, does not exceed 30 rubles per kilogram. When frying, the feedstock loses about 10% of its weight.

However, the production of roasted sunflower seeds is considered a profitable business area.. The market value of the finished product is about 100 rubles per kilogram.

In such a business, every detail must be carefully considered.

It is necessary to organize cooperation with an experienced designer who will come up with an interesting design for packages of roasted seeds, create a company logo and offer options for unusual names.

In addition, it makes sense to hire a marketer who will develop methods to stimulate sales.

How much can you earn in the production of roasted sunflower seeds

With well-designed marketing strategy the profit of such an enterprise can reach 1 million rubles a month.

What OKVED code must be indicated when registering a business for the production of fried sunflower seeds

In the application for registration of activities, you will need to indicate the OKVED code. In this case, OKVED 15.33 is suitable, which concerns the processing and canning of vegetables and fruits that are not included in other groups.

What documents are needed to open a business for the production of fried seeds

A business can be registered both as an individual entrepreneur and as an LLC. The second option is distinguished by a more extensive package of documents, but start-up entrepreneurs have advantages that allow them to pay a fixed payment as a tax.

Which taxation system to choose for registering a business for the production of fried sunflower seeds

When registering, it is worth stopping at a simplified taxation system. It is much more convenient than OSNO and more attractive to entrepreneurs. You can pay 6% of income or 15% at the rate of "income minus expenses".

Do I need permission to open a roasted sunflower seed business?

To organize the production of roasted sunflower seeds, no special permits are needed. You can get a product certificate. Its presence is not necessary, but it will give certain advantages over competitors and make products more attractive.

Technology of roasted seeds preparation

The production of roasted seeds is one of the easiest. Therefore, there is high competition in this area. The technology is as follows. First, the seeds are discarded. Then they are washed, sometimes peeled. After that comes the process of frying. Then the seeds are cooled and packaged.

Like any kind of snacks, seeds are in high demand. But, unlike other representatives of this product (chips or crackers), they have a wider target audience.

This popularity is due to the following product features:

no age restrictions - seeds are consumed by children, middle-aged and older people;
no restrictions on the place of use - at home, on the street, indoors;
practical absence harmful effects on the human body with moderate use of the product.

In addition, sunflower seeds are the most valuable nutritional product because they contain vitamins A, B, D, E, magnesium, zinc, and unsaturated fatty acids. Their use in food reduces the level of cholesterol in the blood; improves the condition of the hair, accelerates the regeneration of the skin, increases appetite, has a calming effect on the nervous system and helps to cope with smoking cessation.

Of the features of the activity, it is worth noting the following:

availability of raw materials and their low cost;
inexpensive;
fast return on investment.

The further prospect of development is very tempting: the ovens used in production can be reconfigured for roasting pumpkin seeds, peanuts, coffee beans, etc. By purchasing additional equipment for separating, peeling and cleaning seeds, it is possible to produce sunflower kernels. Also in the future, it is possible to produce butter, margarine, fodder cake, drying oil, halva and much, much more.

All of the above combined makes the production of roasted sunflower seeds quite attractive and profitable business

Consumers and sales

Potential wholesale consumers of fried packaged sunflower seeds:

large retail chains;
small convenience stores;
stalls, kiosks;
distributors and wholesalers.

However, it is worth noting enough high competition in this segment of the economy, which requires careful planning of measures to expand sales channels.

So, manufacturers sometimes have to resort to non-standard ways to increase sales: they put various surprises in a package with seeds or supplement the product with a bag of salt; use unusual distribution channels such as print kiosks and movie theaters (as an alternative to popcorn); promote goods at mass events - beer festivals, football matches; make unusual packaging, for example, in the form of a double glass, one of which is for the husk; produce products under the brand name of local celebrities (football teams, sports clubs etc.).

Range

Packaged roasted seeds on the market can be classified as follows:

according to the degree of roasting - fried and dried;
by calibration - uncalibrated, calibrated (the optimal caliber for roasted seeds is 38-40);
by size - large, medium, small;
according to the presence of pollution and additional inclusions (peel, fragments of flowers) - with associated garbage and selected (calibrated, extra clean);
by the presence of the peel - unpeeled and peeled (kernel);
according to the presence of salt - salted and unsalted;
by packaging volume - as a rule, these are packages weighing from 40 to 300 grams;
according to the type of sunflower - classic black seeds and white, so-called Turkish.

Required Equipment

The main equipment for the production of roasted seeds includes the following plants:

The above equipment can be purchased separately, but the best and cheapest option would be purchase of a finished production line.

Equipment overview

The market is currently a large number of seed production lines. Separately, it is worth noting the Miass plant of packaging equipment, which produces lines of various productivity and degree of automation.

So, a mini-line based on an electric oven with a capacity of 60 to 100 kg / h, on which seeds are roasted and packed, includes a vat-type roaster, a cooling-cleaning machine, a U-01 series 90 filling and packaging semiautomatic device (complete set “ quick start”, manufacturer LLC “MAKIZ-Vostok”). Washing and drying is done by hand, you need to buy a calibration machine separately.

A fully equipped, maximally automated seed frying line of higher productivity, additionally equipped with a seed washing kit, a conveyor for reloading hot seeds, a U-03 series 55 filling and packaging machine, version 21, a compressor with an air preparation system, a loading conveyor, bunker-feeder, conveyor for unloading packages (complete set "business").

With similar performance, these lines differ in the degree of automation and completeness. To start, it is optimal to buy the "Quick Start" line, and to expand production, the "Business" line.

Feasibility study of the project

Under the condition of acquiring a “quick start” line, capital expenditures are required:

set production equipment- 455 thousand rubles;
equipment for calibration - 240 thousand rubles;
expenses for adjustment, installation of equipment and training of personnel - 35 thousand rubles;
preparation of a production facility (50 sq. m) - 50 thousand rubles;
creation of a commodity stock (1 month) - 250 thousand rubles;
other expenses - 50 thousand rubles.

In total, for the implementation of the project for the production of fried packaged seeds, 1,080 thousand rubles are needed. starting investments.

Calculation of revenue, profitability, payback

* Net profit calculated on the basis of the industry average profitability for this species activities.

IN Lately especially popular, especially among young people, is such a product as fried sunflower seeds. In addition, a certain (and considerable segment) of the market for this kind of snacks is fried pumpkin and, again, sunflower seeds, but peeled.

Along with its undoubted usefulness, such products have another advantage: high payback and very low cost of equipment for production. This fact is known to few, as start-up entrepreneurs often ignore this fast-growing market segment, embarrassed by the low selling price of products.

It is this fact that makes them refuse to open a business for the production of fried seeds without even studying the issue. In addition, residents northern regions countries often simply do not want to get involved in production based on imported raw materials, fearing inflated prices and supply disruptions.

Thus, the real coverage of needs, i.e. the volume of output does not correspond to the needs of the consumer at all. Therefore, fried sunflower seeds and pumpkin seeds are often imported to regions where these crops do not grow, from afar, and already in the form of finished products, on the price of which the interest of intermediaries is “wound”, transport company and so on.

All of the above makes the production of roasted sunflower seeds (in original packaging) a very profitable business, if, of course, the funds invested in it are properly managed.

Requirements for production and storage facilities and personnel of the sunflower seed roasting business

Production room for a sunflower seed roasting business is no different from a production facility for any other food products- it is enough only that it complies with sanitary and building codes and regulations. Depending on the type of equipment - electric oven for frying or gas - fire safety measures must also be adjusted.

By and large, it is believed that an electric oven is more expensive to operate, but a gas one requires additional investments for starting stage (project documentation for gas equipment; installation of an additional fire shield, etc. - in most regions gas equipment also requires a separate room).

Ultimately, the choice is made in favor of the type of furnace that corresponds to the equipment of the room - i.e. if the room is not equipped with a gas pipe, it does not make sense to start it on purpose if the volume of production is small.

It is advisable to equip the storage room with additional options against mice and rats - a concrete floor, an iron tight-closing door, etc., as well as birds that can fly into the windows (if any) or penetrate through a poorly covered roof.

There are also no special requirements for personnel: the presence or absence of a technologist in such a primitive, by and large, production will not affect the quality of the products; ordinary workers will be considered unskilled, respectively, there is no need to talk about high labor costs.

Production and auxiliary equipment for the production of roasted sunflower seeds

The main apparatus will, of course, be the brazier. There are several types of fryers: gas, electric, or microwave ovens (they are also powered, of course, by electricity, but fundamentally differ in the way they are roasted). The latter are quite rare and are made only to order.

Microwave ovens, perhaps the most promising roasting method, are not worth buying just for the production of sunflower seeds - except as an additional equipment when expanding production (see the section on business prospects).

According to the scheme of roasting sunflower seeds, there are periodic loading-unloading ovens (i.e., each roasting cycle is carried out manually loading and unloading seeds) and walk-through (automated - on one side of the roasting drum, raw seeds are supplied, on the other - fried seeds are unloaded).

As you might guess, continuous furnaces primarily eliminate the notorious human factor and can be built into a fully automatic line for the production of roasted and packaged seeds. However, even large manufacturers are more willing to take several dozen impassable braziers.

Of course, the point here is not at all the price of the equipment: with large volumes of production, an automated line is, of course, much more profitable. In this case, the consumer principle applies: "simplicity is a guarantee of reliability."

The fact is that non-passage ovens allow you to control the roasting process manually, at any time you can turn them off and, for example, fix some problem, etc. Of course, also for the start of production, for the moment of opening own business cheap and not requiring qualified personnel non-passage furnaces (especially gas ones) are much more profitable.

The second, both in importance and cost, is packaging equipment. Packaging for sunflower seeds is a polypropylene bag (capacity from 50 to 300-500 g), soldered from a polypropylene tape with two horizontal "Euro-seams" and one vertical overlap.

Polypropylene tapes can be metallized (opaque, with a mirror inner surface) and transparent (such packaging is 2 times cheaper than the first one).

The mini-line for frying and packaging of fried seeds consists of a semi-automatic packaging machine and an electric (or, respectively, gas) oven.

Its cost is € 2,600 (less than 110 thousand rubles), and its productivity is 30 kg per hour. It occupies up to 10 meters of area (taking into account the aisles and the area for unloading under boxes or boxes on a pallet).

As you can see, the cost of the line is quite small. Based on the workshop area and financial opportunities, production can be completed with any number of mini-lines.

The installation and list of additional equipment is determined by the type of raw materials that will be used and your ability to expand your business. Regarding raw materials: if you use sunflower heads, you will need a special crusher to extract seeds (a grain cleaning machine - about 320 thousand rubles or a vibrating pneumatic table - about 180 thousand rubles).

In addition, sometimes sunflower seeds are washed in special baths before frying, and after frying, they are passed through a cooler cleaner, consisting of a rotating sieve with a fine mesh, and simply sifting black dust and ash deposits from roasted seeds. See the extension below.

Further prospects for business development

As mentioned above, the ovens used for roasting sunflower seeds can (after appropriate one-time reconfiguration) also be used for roasting pumpkin seeds, peanuts, coffee beans, etc.

In addition, by purchasing separate equipment for cleaning, peeling and separating sunflower seeds (about 670 thousand rubles), you can sell the sunflower kernel, which also has its own demand.

In general, there are a lot of development options: this is the production of fodder cake, cake, butter, drying oil, margarine, gozinaki, halva and much more, up to biofuel from husks.

Video about the production process of packaged roasted seeds