Is it possible to open a hostel in non-residential premises. Commercial real estate for catering or a hotel, as well as how to open a hostel in non-residential premises? Ready-made hostel as an alternative solution

The hostel is an ideal vacation spot for students, business travelers and tourists who do not want to overpay for expensive hotels. Despite the proposed low cost of accommodation and services, in total, such an institution brings excellent profits, and for many, opening a hostel means choosing the most promising and profitable line of business.

Why are hostels profitable?

It's very simple: they are popular. A lot of tourists and guests of the city are happy to stay in "hotels" that rent not individual rooms, but places. Of course, there is a possibility that you will have to spend the night in the same room with strangers, however, as compensation, the guest receives low prices, acceptable service, cleanliness and the possibility of communication.

What do you need to know to open a hostel? In fact, a businessman should only have the experience of relaxing in such institutions, and there will be a minimum of difficulties accompanying the creation of a business. The owner of such a "hotel" will need:

1. Registration of an enterprise (individual entrepreneur or LLC with a simplified taxation system will be an excellent way out)
2. Open a bank account that will receive payments for guests (it is advisable to immediately open the possibility of transferring funds from abroad)
3. Obtain permission to open a hostel in the selected premises - it is issued by the municipal authorities
4. Get permission from the sanitation station, which will check the living conditions in the "hotel"

No business license is required. Moreover, you may not even have your own cash desk - it will be replaced by strict reporting forms.

Special attention should be given to the premises, on which the answer to the question of whether it is profitable to open a hostel directly depends. It is best to place such a "hotel" in convenient, but not central areas, where the cost of rent is not too high. There must be major bus stops nearby. public transport, and if they are not, the "hotel" should offer a transfer for guests.

You can save on the area of ​​​​rooms by placing bunk beds in the rooms: the number of beds will thus double, but they will occupy a minimum of space. It is also important to take care of the hygiene of the guests: in hostels for 6 people there should be 1 sink, for 12 people - 1 toilet bowl, for 15 people - 1 shower. All this will be in great demand: for many visitors, such accommodation is the height of dreams!

What should be taken care of when opening a hostel?

There are a number of important nuances that will need to be taken into account, and on which the answer to the question of how much it costs to open a hostel in each case will depend. The company needs:

1. An interesting idea - hostels decorated according to a theme are always in higher demand
2. Qualified staff - for starters, one administrator is enough (he can also be a porter), 1-2 maids: all employees must be young, because most often it is young people who stay in hostels, and it is much easier for peers to find a common language with them
3. A well-thought-out range of services: the hostel, if possible, should offer free Internet, household trifles and elementary equipment, guide services (simple tourist information will be enough)
4. Well-thought-out rules - any guests can move in, but they should not interfere with neighbors, make noise, provoke conflicts

How to start a hostel?

The building for the "hotel" can be rented or bought. In the latter case, it will be expensive - 4-5 million rubles (the construction of a new building will cost 9-10 million at all, but this step should be decided, having firmly understood whether it is profitable to open a hostel in a particular locality). The cost of rent can be equal to the cost of an ordinary apartment or office space in a particular city.

Having decided on the premises, you need:

1. Make repairs in it - it will take up to 100 thousand rubles
2. Buy furniture for rooms - 200-300 thousand rubles.
3. Buy various household items bed sheets, towels, hygiene items, curtains, etc.) - 50-80 thousand rubles

As for profit, the cost of placement can range from 800 to 2000 rubles (depending on the locality). A 20-bed "hotel", completely filled, will thus bring 16-40 thousand at a time. The total amount of profit per month can reach 100 thousand or more. Half will go to wages of employees, rent of premises, as well as payment utilities, and approximately 50 thousand will remain net income.

Regardless of how much it costs to open a hostel in a given city, the payback of the project, even if it does not develop at all, will come in 10 months. If the building was purchased or built from scratch, this period will stretch for several years, however, with the proper development of the “hotel”, you can significantly reduce the specified time, gaining a solid client base and never idle without guests.

The term "hostel" refers to a type of economy-class hotel accommodation. The services of modern hostels are most often used by avid travelers, among whom young people predominate. The demand for such housing is constantly growing, since its guests pay for the rent not of a whole room, but of a bed. It turns out that for a moderate fee you can spend the night or rest on the way. One room of such a mini-hotel at the same time has the ability to accommodate from four to ten tenants. Most tourists are satisfied with the concept of housing, which is to provide a sufficient level of comfort, coziness for minimum fee. As a rule, a person who is, for example, on a business trip does not need an expensive room with additional services, which he simply does not have time to fully use.

In addition, not every tourist can afford to rent comfortable hotel apartments at a higher cost in order to get acquainted with local attractions or just explore the city. Numerous hostels provide their guests with a comfortable, clean bed, cozy atmosphere, the opportunity to visit the toilet, take a shower and use a mirror for a minimal fee. This type of hotel accommodation is most in demand on the territory of historical, as well as business centers of a particular city, so that it would be easier for non-resident guests to find it.

Before opening a hostel, you will need to purchase an apartment, but it is worth considering that real estate in the most sought-after areas is expensive, so it is quite difficult to open your own business in this area. However, you can organize a hostel in a less expensive, quiet area. At the same time, the most important criterion transport links are being developed. As a rule, hostels located near the center are also popular.

The main advantages of opening a hostel

Before you open a hostel from scratch, you need to consider the main advantages of this business idea:

1. Hostels are promising business in our country because consumer demand for such a service is growing relentlessly. Most modern travelers do not use such inexpensive hotels just because they have not heard of their existence.
2. Over time, the popularity of hostels will not decrease. Even a steadily high growth in the average income level of the population will not make cheap hotels less in demand. This is explained by the fact that elementary practicality works for tourists or business travelers, which is expressed rational approach to the housing issue. In addition, at all times there will be a category of people with limited financial capabilities.
3. A sufficiently low level of competition is a significant factor in order to successfully conduct one's entrepreneurial business. If you correctly draw up all the "paper" nuances, no one will interfere with a businessman to work productively.
4. Small financial expenses for the upcoming decoration and furnishing of the premises. If the entrepreneur fails, the fixed capital, which is real estate, will remain with him, and housing, as you know, only becomes more expensive with time.

Difficulties of opening a hostel

The business plan for opening a hostel in an apartment has its own pitfalls. However, all problems are solvable, the main thing is to know about them and act correctly. The most serious obstacle is the search for a suitable room, which is quite difficult to find. It must have a favorable location and be habitable. It is advisable to open a hostel for fifteen to twenty people.

The option with an ordinary apartment located inside an apartment building is excellent for these purposes, this option is considered less solid, but also more profitable for customers, because it costs less. An average apartment with three rooms is quite suitable for a one-time accommodation of ten people. In addition, you can not even buy an apartment, but rent it.

How to open a hostel in an ordinary apartment?

Before opening a hostel in a residential building, it is worth understanding that refurbishing two or three rooms is considered the easiest option. To do this, the entrepreneur needs to buy or rent an apartment on the first or second floor. If such housing is already available, many worries disappear at once. However, a businessman must remember that when opening his own mini-hostel inside a traditional city apartment, he must adhere to a number of basic legal regulations, since it is difficult to leave such a business unnoticed.

The business plan for opening a hostel in an apartment implies the need to obtain special permission if the property is part of the housing stock. Today, only housing that is located on the first or second floor (if non-residential premises are located on the first floor) of an apartment building is allowed to be deregistered. In order for an apartment to cease to be listed as an element of the housing stock, its owner must submit the following documents to the commission:

• all documents for real estate;
• statement;
• technical description of the apartment and its plan;
• floor plan of the whole house;
• ready-made project for further redevelopment of residential premises.

In addition to legal regulations and rules, you should also take care of compliance with other requirements, as well as acts of the constituent entities of the Russian Federation. The entrepreneur should pay attention to the decisions of the local authorities, which cannot contradict the main document, which clearly describes the schemes for the withdrawal of premises from the housing stock.

What are the requirements for the premises?

The apartment must be soundproofed. The entrepreneur should pay special attention to the installation of doors and plastic windows. In addition, the ordinary walls of residential apartments let in all sounds, and the guests, as a rule, want to have a good night's sleep. Most of the time, that's what they pay for. Inside the apartment, it is required to organize a small-sized hall with comfortable sofas and a TV, as well as to equip the kitchen space. Having a kitchen is also a huge advantage. A traveler will not be able to prepare a light breakfast inside a standard hotel room.

A businessman must understand that most of the guests are young people, therefore prerequisite is the availability of unhindered access to wireless wi-fi internet. It is also categorically not recommended to save on equipping the ventilation and air conditioning system in bedrooms, where several people will be located at the same time. Powerful modern climate equipment will solve the problem.

Particular attention should also be paid to the equipment of the bathroom. For twelve guests, one toilet, two sinks and one shower can be installed. Sleeping places are also strictly calculated and cannot be less than the norm. The dimensions of one bed, as a rule, are 0.8x1.9 meters. The density of beds should not violate the basic rule. At least five square meters are allocated per resident tenant. That is why a businessman, before opening a hostel, is advised to look at comfortable bunk beds. The organizer is also obliged to take care of the belongings of their guests. To do this, you will need to equip a special storage chamber, which will be supervised by the administrator.

During the selection of materials for carrying out finishing works it is also worth considering the fact that operational loads will always be increased. So that a mini-hostel in a year does not become like an unattractive, sloppy, shabby room, unsuitable for life, you cannot save on building materials, as well as sanitary equipment. You don’t need to think about any additional bells and whistles, but everything used for repairs should be of the utmost, high-quality, solid, durable.

The same principles should be followed when we are talking on the purchase of furniture. Traditional factory-made products will most likely not be able to withstand such loads and will not last even half of their allotted time. An exception is considered exclusively metal beds. Seriously, you should also take the selection of mattresses. Profitable option is to order furniture from a trusted manufacturer, preferably with the condition of subsequent warranty service. In addition, before opening a hotel, it is best to carefully consider a business plan for opening a hostel in an apartment.

Hostel opening costs

If you do not take into account the bulk of the costs that will be spent on the purchase or rental of premises, as well as its repair and redevelopment, you will additionally need to purchase:

1. Sleeping beds. If we talk about the arrangement of a three-room apartment, you will need to buy about ten beds of six to seven thousand rubles apiece. That is this stage will cost the entrepreneur about sixty - seventy thousand rubles.
2. To furnish the kitchen, as well as purchase all the necessary equipment, you will have to spend about seventy to eighty thousand rubles.
3. Leisure equipment, for example, a TV, Wi-Fi, etc. will cost about twenty-five thousand rubles.
4. Plumbing equipment will cost about sixty thousand rubles.

In recent years, throughout the territory Russian Federation hostels became popular. Firstly, this is due to the inexpensive cost for acceptable services and comfort. Secondly, the prices for accommodation in such a mini-hotel are much lower than hotel prices. Thirdly, the need for hostels among traveling people is increasing every year. Therefore, many aspiring entrepreneurs are thinking about how to open a hostel from scratch.

A hostel is a type of hotel, but in a narrower sense, namely, this building has the status of an economy class, which has its own specific conditions that differ from its "brothers" in appearance and prices.

The main difference between a hostel and a hotel is the availability of places in one room. It can accommodate from 6 to 12 people at the same time. They have bunk beds, shared bathroom, kitchen, shower and refrigerator. At the same time, the price is 5 times lower than that of ordinary hotels with hotels, because of this advantage, hostels are accessible even to the student masses.

Despite such conditions, this type of mini-hotel is in demand, especially if it is located in a good location and does not overprice for amenities.

All hostels also have basic facilities with additional services, namely, they offer their customers breakfast, a safe for valuable papers, as well as the opportunity to use free WI-FI.

Types of hostels:

1. mixed;
2. youth;
3. with the direction to the reception of large groups of people, for example, delegations who came to a conference, seminar, meeting, etc.

Types of rooms offered in hostels:

• for individual use;
• single-sex guests;
• mixed.

Large cities have round-the-clock views of such mini-hotels, but smaller ones prefer to close their establishments at night.

Hostels are also divided into long-term stays and short-term stays in a mini-hotel.

Important! You need to be careful when choosing a hostel. It is necessary to book rooms only with reliable companies.

Hostel advantages:

1. The main advantage of this type of hotel complex is the price. Here you can choose a room dozens of times lower than apartments and hotels.
2. In the hostel you can make new acquaintances. For example, to get acquainted with the same travelers as yourself.
3. The services that are provided here have comfort no worse than in a hotel or inn:
   • laundry;
   • equipped kitchen area;
   • Internet and WiFi.
4. Professional staff, who are always on guard for the comfort of their guests, can at any time suggest where to have a good time, and also help in organizing excursions with various discounts.

Market research and hostel selection

On this moment in Moscow and St. Petersburg there are more than 6 thousand hostels, the number of which is constantly increasing. These statistics testify to the increased attention of entrepreneurs to this type of business and customer demand.

Before you open a hostel, you need to carefully study the market for the provision of services and the place of choice for a mini-hotel.

The main point here will be considered the demand for these types of services. Make an accurate analysis of such a place, find necessary information on the World Wide Web. And if you do not want to waste your time on this, then turn to freelancers for help.

Ways to open a hostel:

• franchise;
• opening a mini-hotel with the acquisition of premises;
• opening a hostel with rented premises.

Also, before you open a hostel from scratch, you need to evaluate your strengths in relation to other hotel establishments.

The main competitors will be:

• hotels;
• hotels;
• other hostels;
• daily rental apartments.

The advantage of your establishment compared to a hotel and a hotel will be a low price for services, but with hostels and apartments you will have to come up with a certain feature that will become the highlight of your mini-hotel.

Attention! The choice of premises is an important factor that will play a big role in promoting your hostel.

An excellent option is the location near public places, namely: railway stations, airports, educational establishments, large companies.

To choose appropriate place attention should be paid to:

• transport accessibility;
• presence near attractions;
• availability of cafes and restaurants;
• availability of shopping centers and parks;
• ecological situation;
• densely populated area;
• a sign of the area of ​​activity of a particular region.

Franchise or not?

Franchising is the easiest way to open a hostel. As a business, it brings quite good profit, which can amount to 1.5 million rubles in one year.

A franchise can help organize all the complex work, draw up a hostel business plan, ensure an uninterrupted influx of customers and avoid unnecessary mistakes. And now newcomers, with the help of a franchise, have a pretty good profit, up to 300,000 rubles a month.

Hostel franchises are a whole new trend commercial activities and in Russia there are several enterprises in this direction. As a rule, they are popular because of the low price and quality of service.

Hostel franchise is quite real activity which can help aspiring entrepreneurs.

Requirements for the premises

First of all, it is necessary to determine the type of establishment to be opened and the number of customers, namely:

• Room for 100 or more people. This option requires a large area, divided into several sectors.
• Room for 30-50 people, the so-called average hostels. With this option, two apartments are usually connected or an entire floor is bought out.
• Small family-type hostels for 10-15 people. Here you need one apartment cozy and comfortable.

Requirements for hostels:

1. It is strictly forbidden to open mini-hotels on the basement floors, as well as in the basement.
2. It is necessary to comply with sanitary and technical standards:
   • 12 guests need one toilet;
   • for 15 guests - one shower;
   • for 6 guests - one sink;
   • a place to sleep is allocated per guest at the rate of 0.8x2 meters.
3. The presence of a left-luggage office for clients' belongings, as well as a safe for securities.
4. Should have been a place to relax with magazines and a TV, as well as an equipped kitchen.

Criteria for the requirement of a room for a hostel:

• by area;
• according to the required repair and cost per square meter;
• by location - either it is a separate building or a residential building;
• at the entrance, it is best if it is separate;
• if there is a need for redevelopment;
• by cost;
• by type of property - in order to determine whether this is a residential building or created specifically for commercial purposes;
• environment.

The documentation does not contain any special requirements for hostel premises. But still, stick to the rules. necessary equipment safety, take into account the reliability of electrical equipment and other conditions for any room.

Business registration

How to open a hostel for entrepreneurs and register it correctly?

It is believed that IP registration is the best option to open one hostel. One of the benefits will be the burden on activities where the tax rate will be reduced. Finally, IP registration is faster and more economical.

If in the future it is planned to expand the project, then it is possible to register a legal entity.

So, what documents are needed to open your hostel:

1. Company registration certificate.
2. Certificate of payment of taxes and registration with the relevant authorities.
3. The conclusion of the fire authorities.
4. SES conclusion.
5. Agreement for the lease of premises.
6. Contract for the provision of services to another company for the removal of municipal solid waste.

Of course, the base of documents can be more extensive and you can learn about it from the current law. The deputies introduce something new every time, therefore, it is necessary to follow the existing changes in the legislation on opening own business by hostels.

Which room to choose: apartment or non-residential premises?

In accordance with the Housing Code, apartments can be converted into a hostel, however, in this case, each client will have to conclude a contract or agreement of tenancy, which can be approved in the form of a guest registration card.

Important! It is possible to transfer a dwelling to a non-residential fund, provided that the apartment is located on the first floor of the building or the second, if there is a non-residential premises under it.

If you decide to transfer an apartment to a non-residential fund for a mini-hotel, then this will allow you to get rid of unwanted checks. But one factor should be taken into account - with this transfer, the rules that apply to any hotel come into force. There are no special and basic requirements for small hotels.

If the hostel opens in a residential area, then this will first of all reduce the cost of opening a mini-hotel, you also need to take care of the consent of the neighbors.

When choosing a non-residential premises, you should take into account the cost of repairs. Based on these considerations, draw conclusions about which room is best suited for a hostel.

Attention! What will be the premises is not so important, it will not particularly affect the entire business. The main thing is to make this place a great vacation and that the visitor can relax in peace.

Recruitment

To open a hostel in an apartment, either non-residential premises it will be necessary to hire appropriate personnel, preferably with the skills of a professional approach.

At the first stages, family members, relatives or acquaintances can be involved in the work. Knowledge of foreign languages ​​will be considered a big plus.

Cleanliness is one of the main keys to the success of the entire enterprise. Here you can use the services of a cleaning company and dry cleaning, which will do everything efficiently and if investments allow.

The number of staff depends on the size of the hostel, and the main characters may be the administrator and the cleaner.

Key costs and profitability

You need to draw up a hostel business plan with calculations and profitability of your enterprise, from which the following cost indicators will be visible:

The profitability of a business may depend on various factors. These are location, regions, etc. The table shows some examples of hostel revenues.

Promotion: advertising and marketing

What does it take to open a hostel in an apartment in Moscow and thrive? This is where marketing and advertising can help.

Marketing in the field of opening your hostel will ensure a constant influx of customers. Attracting customers to your side will be an important circumstance, and hostel advertising can help in this matter.

The most effective tool for attracting customers is advertising:

1. an effective way of the goal, will be considered to be the placement of accommodation reservations in your hostel on such large venues like Booking.com or Hostelbookers;
2. you can use free advertising on international sites;
3. all kinds of promotions, discounts and bonuses for regular customers;
4. flyers and leaflets to be distributed at stations;
5. in social networks, you can create your own hostel groups.

Today, the real estate market is considered by many experts to be one of the most promising options for investment. On the one hand, against the backdrop of currency devaluation, the growth in prices for the purchase of apartments stopped for a while. On the other hand, the rental price is only increasing, as in Moscow, St. Petersburg and other Russian cities, students, young families, workers from other cities and countries, business travelers need temporary shelter. The best solution is to open a hostel from scratch.

The very process of organizing a business is simple, but apart from initial investments, it requires a thorough analysis of the real estate market and knowledge of the main trends in its development.

Portrait of a modern hostel

Hostel is a fairly new concept for the Russian tourist infrastructure. In Europe, such establishments have existed for more than 100 years. Hostels differ from hotels in their concept and target orientation. It can be called a "youth hotel" - the rooms are arranged in a block or corridor system. It also contains a kitchen where each guest can cook their own meals.

Some of the hostels can be called truly student hostels - they are designed not for students in universities, but for active youth who love to travel, discover new horizons and at the same time do not pursue "bourgeois conditions".

Description of the modern hostel:

• New furniture;
• modern technology;
• WiFi;
• clean rooms.

In other words, this is practicality, space saving, while you will not find any similarity with bedbug beds, armored beds and other attributes of Soviet hostels.

Potential clients of hostels are also progressive youth who love communication, travelers, as well as adults successful people with its unique philosophy - downshifting (a lifestyle that does not accept workaholism, corporate ethics and many other social norms).

What do you need to open a hostel?

There are two options for opening a hostel: buying a ready-to-live-in premises (perhaps an already operating business) or organizing your own business from scratch. Each of these options has its pros and cons. Before making a choice, an investor needs to weigh everything, analyze other options, for example,. You can also open such a franchise mini-hotel, but be prepared to pay.

Location selection

The owners of this business say that the most difficult thing in the process of opening is to find a good place. It should be a comfortable building with rooms, a corridor, amenities. Large hostels have a lobby, a reception desk, some even have an elevator. Therefore, opening a hostel in a non-residential building is a very expensive and not always profitable option. The amount of repair will exceed the cost of the building itself at times and will pay for itself for a long time. You will also need to prepare a lot of permits (for example,), which will take a lot of time.

You can open a hostel in an apartment with several rooms. But also on big income in this case, it is not worth counting. Larger projects start from 150 m². There are several spacious rooms, a common living room, a kitchen and a bathroom. The design of the room should be in a single, carefully thought-out style.

In scale big city it is not easy to find and open a room in which you can organize a hostel. And choosing an inconvenient location or a place that does not meet all the standards, you may not recoup your investment.

Requirements

Since 2015, special GOSTs have appeared in the legislation of the Russian Federation, which regulate the work and opening of hostels.

The main ones can be called:

• ceiling height - from 2.5 meters;
• one bed should account for at least 4 m²;
• for 15 beds it is necessary to equip one shower room and one toilet;
• the bathroom should be outside the rooms;
• each hostel should have places for guests to communicate;
• availability of a kettle and drinking water;
• the presence of a kitchen is an optional requirement if there is a place for a snack nearby.

Advice: since 2015, it is officially allowed to convert ordinary apartments into hostels. To do this, the property is re-registered as a non-residential premises, after which it is possible to conduct commercial activities in it.

In this case, the guests should not disturb the peace and living conditions of the neighbors of this house. You can not open a hostel on ground floor or in the basement.

Opening a hostel in an apartment is much cheaper and easier (rental costs are lower, equipment costs are also relatively low). In this case, disagreements with neighbors may arise.

Room equipment

The cost of equipment depends on the region and is constantly changing. On average, the following investments will be required in order to open a hostel from scratch:

In a multi-bed room:

• bunk bed - 12-30 thousand rubles. per piece;
• bedside table - 1500 rubles apiece;

• microwave oven - 3-6 thousand rubles;
• refrigerator - 15-30 thousand rubles;
• kettle - 800-1500 rubles;
• kitchen set - 20-30 thousand rubles;
• washing machine - 15-25 thousand rubles.

Equipment of the place for communication of guests:

• Wi-Fi router - 1-3 thousand rubles;
• Table, chairs - 12-20 thousand rubles.

Bathroom:

• shower stall - 12-28 thousand rubles;
• dryers - 600-1000 rubles;
• toilet bowl - 4-7 thousand rubles;
• hair dryer - 1-3 thousand rubles.

Recruitment

The number and qualifications of employees depend on the scale of the project. If you are planning to open and organize a hostel in an apartment, you can perform all the duties yourself or hire one assistant who would meet guests and keep things clean and tidy.

To organize a hostel with an area of ​​​​150-200 m², you need to hire the following staff:

• administrator - receiving calls, placing guests, providing them with everything necessary, monitoring cleanliness;
• maid - regular wet cleaning, laundry, washing kitchen equipment;
• accountant - reporting (often use the services third party companies(outsourcing), which take payment for the amount of work performed, since it is not advisable to hire a specialist at a rate).

If this option seems too expensive for you, consider.

Business registration

In order to open a hostel from scratch (as well as when buying), you need to draw up a considerable package of documents. The hostel is an object of tourist infrastructure, so for its operation it is necessary to prepare a legal framework. First you need to choose the organizational and legal form (IP or LLC) and register in the tax. To open a mini-hotel, you need:

1. a document confirming the ownership of real estate or a lease agreement;
2. registration certificate;
3. extract from the USRIP or USRLE;
4. confirmation of payment of taxes;
5. work permit from the sanitary and epidemiological service;
6. permission from the fire department;
7. contract for the removal of household waste, recycling of fluorescent lamps.

Depending on the specifics of the business and the choice of direction, other documents may be needed, for example, at the time of opening.

Promotion

The success of opening a project from scratch depends on the number of guests. The brightest and most inexpensive establishments, providing comfortable accommodation, face a lack of customers at the start. In order for the institution to gain popularity, it is necessary to apply radical actions:

1. inform students about your services by making additional discounts (10% upon presentation of a student card), try to interest them as much as possible - the more people there are in the group, the cheaper the rooms will be;
2. distribute information online. Since the Internet is the main source of information among young people, it is necessary to promote the institution in this area. Create groups on social networks, order advertising on city forums, open the institution’s website by posting as many photos, descriptions of conditions, benefits, features, etc. as possible;
3. conduct targeting potential clients(setting target priorities and guidelines) and work with a group of interest, for example, a volleyball or football team, a dance school, etc. (you can negotiate with the leaders of such classes and, when choosing your institution for living, give a small part of the proceeds to them);
4. cooperate with travel agencies, which the cost of living is often included in the package;
5. enable direct booking through web resources;
6. create an excellent reputation - these are reviews on city forums, impressions after a visit to a hostel that was opened from scratch. good recommendations optimize the most effective method promotions - word of mouth.

How to open a hostel in Moscow?

Moscow is a city of great opportunities. This well-established statement is also relevant for entrepreneurs who want to open a hostel. Organizing this business from scratch in Moscow, you can be sure of a constant flow of customers in any season. the main task– provide comfortable living conditions and actively promote their services. But it is in Moscow that there are a number of pitfalls that should be taken into account.

First, there is a lot of competition. According to the Interregional Association of the Hostel Industry, today there are more than 5,000 hostels and mini-hotels operating in the Russian Federation. More than half of them are open in Moscow and St. Petersburg. This indicates a high level of competition, which is difficult for beginners to deal with.

Secondly, the cost of real estate (both buying and renting) is high. But even this is not the main problem. The most difficult thing is to find a suitable object, since tourists or business travelers will not waste time searching for and traveling to the most remote places in Moscow, and everything suitable can be occupied in the center and nearby areas.

Advice: when choosing real estate in Moscow, do not agree to the first offer that comes across, if it completely does not suit you. This aspect plays a key role in the success of the business, so start the search in advance, and take the choice very seriously.

If insurmountable difficulties arise during the organization, analyze other options for starting a business, for example, where to start.

The dynamically developing market of tourist infrastructure in Moscow makes its own adjustments to the organization of the business of opening a hostel from scratch. But if you organize the key points correctly, you can get a stable flow of customers and a quick return on business.

Setting up a hostel from scratch new format, which has grown into an active developing direction for Moscow and big cities of Russia. This trend is understandable - you can become a hosteler for little money. Perhaps this is the most budgetary method of entering the hotel market. To open it, investments from 400 thousand rubles are needed, although, depending on the development path and the scale of the project, this amount can grow to 5-6 million.

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You can open a hostel only if all the requirements and norms of the law are observed. Also, be prepared to work hard in the future. Even hiring all necessary staff, it will still have to be controlled and constantly supported by the chosen concept of development.

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Currently hotel business is developing at a tremendous pace and is of great interest not only to experienced entrepreneurs, but also to ordinary people who want to work for themselves, develop in professionally, achieve new heights and success, do what you love and not depend in any way on the employer. However, opening a hotel or hotel requires not only specific knowledge, but also significant financial investments, which not everyone can afford. The most suitable option for a person of average income is to invest in a so-called hostel. But along with the idea, many questions arise: how to open a hostel, what documents will be required, what is the competition in the market, whether this activity will bring profit, etc. Of course, any business is associated with a certain risk. Therefore, before you leave your main place of work and make an attempt to start your own business, you need to collect as much information as possible about the upcoming activities, carry out elementary calculations, weigh all the pros and cons, and only then make a final decision.

What is a hostel?

Before you seriously think about how to open a hostel, you need to clearly understand what it is. In simple words it can be said that a hostel is a mini-hotel, which, as a rule, occupies a small area and specializes in providing inexpensive temporary accommodation to tourists, young people, students, guest workers and all interested people who cannot afford to pay for rooms in hotels or hotels. Hostels are characterized by a block or corridor system of arranging rooms adapted for living from 3 to 20 people. On each floor or block there is a shared toilet and bath (or shower), as well as a kitchen where guests can cook their own meals at any time. In any point of the city it is really possible to find a suitable hostel for everyone. Photos of buildings and rooms can be viewed in brochures and in our article.

Initial capital required to open a hostel

The cost of opening a hostel depends on many factors. For example, those who are interested in how to open a hostel in Moscow should take into account that it will not be easy to do this in the capital. This is due, firstly, to the fact that the competition in this area is simply huge. Secondly, this is not the place for entrepreneurs with limited financial resources, since buying or renting a room will cost a tidy sum. A similar situation is typical for St. Petersburg, although inexpensive hostels in St. Petersburg are more common than in Moscow. Things are much easier in small towns and settlements, where the purchase / rent of premises will cost an order of magnitude cheaper. However, it should be noted that the profit in this case will be less.

Having made preliminary calculations, we can conclude that at the initial stage, to open a hostel, a businessman will need an average of 1.5-2 million rubles (rent of premises, repairs, purchase of furniture and equipment, paperwork, wage employees, taxes). With the right business management, the profitability of the hostel will be 50% or more.

Factors to consider when opening a hostel

In order to answer the question of how to open a hostel, it is necessary to take into account a number of important factors that can significantly affect the development of the project: strengths and weaknesses, existing opportunities and, accordingly, threats and risks. Among strengths It should be noted: a relatively low threshold required to enter the market (from 350 thousand rubles), a simplified taxation system. Weaknesses are the profitability and payback period of the project. As for the opportunities, in this sense it must be emphasized that the opening of a hostel is a very promising direction in the hotel business, which makes it possible to develop and consolidate a strong position in the market. With all this, one should not forget that risks are inevitable. Take into account that you are far from the only ones who are thinking about how to open a hostel, the competition is growing every day (the market is growing by 45% annually). In addition, talent, entrepreneurial spirit, determination and, of course, stress resistance are of great importance. A business is built gradually, and one cannot count on immediate success.

What is required for the legal registration of the hostel?

Despite the fact that many are directing their eyes to the hotel business, how to open a hostel, only a few really think about it. That is why at present it is a rather promising direction with a real possibility of promotion. No special permissions are required to open a hostel. This is explained by the fact that in the Russian Federation hotel activities are not subject to licensing. All that is required is to register an individual entrepreneur or LLC in the prescribed manner, purchase cash machine and register it in tax office, obtain the appropriate permits from the fire service and SES.

How to choose the right room?

Opening a hostel begins with finding a suitable room. The hostel can be located both in an apartment and in a private house. It all depends on the desire of the entrepreneur and his financial capabilities. Not everyone can afford to rent or even buy a house. It is much easier for those who are thinking about how to open a hostel in an apartment. Things are even better for those who already own premises suitable for human habitation. In this case, it remains only to make high-quality repairs, equip the premises, hire staff and get to work. The room for the hostel should not be less than 150-200 m2. Otherwise, there is nothing to talk about the benefits. The central streets of cities are not a prerequisite in order to open a good and popular hostel. Visitor reviews are the best confirmation of this. The maintenance of hostels located on the outskirts of the city is much cheaper, which, in turn, affects the cost of living for visitors. The winners are both entrepreneurs and guests.

The most suitable furniture for a hostel

planning start-up capital to open a hostel, it is worth considering the amount to be spent on the purchase of furniture and equipment. The most important element is the purchase of beds. They should be single, preferably bunk (to save space) and as comfortable as possible. Entrepreneurs who know a lot about hotel business, do not skimp and prefer to order even orthopedic mattresses for their hostels. Naturally, these are additional investments, but be sure that they will pay off in full soon. The cost of one fully equipped bunk bed is on average 15-20 thousand rubles. The number of beds required depends solely on the size of the room.

In addition to beds, you will need to purchase cabinets, shelving, bedside tables, electrical and household appliances. Do not save on quality, otherwise in the future you will have to spend money again on the repair or replacement of damaged equipment or equipment.

Recruitment

After the premises are selected, repaired and equipped, you should start recruiting. At least two administrators will be required to provide round-the-clock services to guests. When calculating that the working day will last 8 hours, you will need to hire three employees at the reception. In addition, one cannot do without service personnel: cleaners, maids, electrician, security guards. The main requirements for the hostel staff are: integrity, friendliness, stress resistance, ability to work in a team, responsibility, etc.

How to organize the activities of the hostel?

A huge number of questions and problems with the organization of activities arise especially among those businessmen who are thinking about how to open a hostel in Moscow, St. Petersburg and others major cities. The main reason for this is that the competition here is serious, and in order for people to choose a certain hostel, its owner should fight for it. The success of a hostel largely depends on proper organization activities. Therefore, first of all, you need to determine the target audience, which should be targeted. For example, young people, students and tourists from the provinces are likely to prefer inexpensive accommodation. For them, comfort is not as important as cost. If your hostel is designed for such a contingent, then you should save on furnishings, but at the same time make reduced prices for accommodation. If you are planning to open a hostel for business people, then you will have to allocate a place where the conference room will be located, equip a separate room in which it will be possible to hold various seminars, trainings, business meetings, etc. The cost of living in such a hostel will be much more expensive. However, no matter what segments of the population the hostel is designed for, the service should be highest level and meet the needs of the guests.

Advertising campaign and hostel opening

Before opening a hostel, marketers recommend holding a wide advertising campaign. The more people know about the existence of the hostel, the higher the flow of guests will be. Order brochures in any printing house. They should be printed on high quality glossy paper. Come up with a catchy title and describe the advantages of the hostel. Leaflets can be handed out on the streets of the city, at the entrance to shopping centers, near hotels and hotels, at railway stations, at universities and in student gathering places.

In addition, advertising is easy to place on special sites, where future visitors can not only get acquainted with the basic information about the hostel, but also book a room. Good platforms for advertising are also various social media and blogs.

conclusions

Opening a hostel should be approached very responsibly. Having learned how to open a hostel in Moscow or any other city in Russia, first evaluate your opportunities, think carefully about whether this business is right for you, identify all the pros and cons, and only then make a final decision. There is a lot of work to be done, so in the next few years you will have to completely forget about weekends and vacations. If you are confident in yourself and your abilities, then go ahead and take concrete actions. With desire and diligence, success will surely come.