Expensive and popular item in the grocery. The most popular product in Russia

It turns out that not all entrepreneurs and manufacturers suffered in the crisis. Some were able not only to survive, but also to increase their capital. And all thanks to the fact that their business was connected with the production and sale of popular goods.

Bread, cigarettes and vodka should be considered the most demanded goods at the present time. But knowing this does not mean at all that you can have any advantages by trading it. Or have a stable income from its sales.

For example, cigarettes. This is probably the most popular among all the most popular and popular goods in Russia. But at the same time, he does not make a profit. The system of formation of maximum prices, which exists in the country, turns trade in this commodity, if not unprofitable, then low-profit.

Therefore, you need to look not at the mass sales, but at profitability. And also on the prospects of sales in the future, for example, at the time of the next crisis. This is what trade in our country should be based on
– a reliable choice of a variety of goods for trade in adverse, crisis economic conditions. If you follow this principle, you can earn under any circumstances.

Undoubtedly, it is better to earn a little less, but steadily from the sale of a “reliable” product, than more, but from products from a risk group. Do not succumb to fashion trends that are temporary and fickle. Not in vain folk saying advises: "You go more quietly - you will continue."

Reliable and popular goods in Russia include:

petty household appliances(irons, mixers, electric kettles, etc.);
electrician (wiring, light bulbs, switches, sockets, adapters);
plumbing (gaskets, valves, faucets, adapters);
simple tools (axes, saws, nails, screws, hammers);
household chemicals (cleaners and detergents, soap, washing powders);
basic, essential foodstuffs.
shoes and clothes.
as well as other necessary everyday goods, without which every day can not do.

What is also interesting is that among the hot goods that are now in high demand, we can highlight the production of semi-finished products. Why, when the economy is going well, do consumers tend to prefer not-so-healthy fast food?

Sales analysis shows that the buyers of such goods are women. Probably because they are trying to combine successful work and the house, therefore, with pleasure, they use such “helpers” that save time. Semi-finished products and canned foods have become the main type of food for the inhabitants of Russia, i.e. the hottest commodity. Often buy semi-finished meat products, seafood. From the analysis of sales, we can conclude that semi-finished products will be relevant, since a modern woman does not have enough time for full-fledged cooking.

Every person at least once in his life thought about creating own business. Someone successfully implements their ideas, and someone just sits on unloved job dreaming about own business. Before starting your own business, you need to find out which products are in great demand at the moment.

What products are purchased more often

In order for a business idea to pay off and become in demand, it is necessary to choose the product sold or the service provided, which is bought most often. Which are the most in demand?

Technique

IN modern time hard to imagine my life without using mobile phones, computers, washing machines, televisions and many other types of equipment. Any equipment sooner or later breaks down, you have to acquire a new one. Every day in Russia, new families are created, apartments are purchased, for the improvement of which equipment is needed.

It seems that the option for business is just perfect. This opinion is erroneous, since such a business has significant drawbacks. Firstly, for the purchase of equipment and rental of premises, a huge start-up capital, secondly, the equipment is constantly updated, new models are released, and the old ones that you have already purchased become useless to anyone.

Food

Opening a grocery store is considered the most winning option. People have always bought and will continue to buy food necessary for life. Grocery stores in Russian cities are located on every corner, so the only disadvantage of a grocery store is high competition.

office

This category is also one of the necessary ones. What products are in high demand closer to academic year? Of course, stationery. When opening a business, you can offer a service for printing texts and copying photos or documents.

Household chemicals

What goods are in the greatest demand in Russia? These are household chemicals that are purchased daily, because it is quite difficult to imagine your life without the use of soap, shampoos and cleansers.

Sporting goods

Today it has become very fashionable not to have bad habits to exercise and support healthy lifestyle life. In connection with this fashion, goods intended for sports began to be in demand. For start-up business it is not at all necessary to purchase expensive simulators, at first you can get by with other items. For example: jump ropes, dumbbells, ropes, balls, fitballs and hoops.

flower shops

Every day is a holiday for someone. Someone celebrates a birthday, someone a wedding or any other holiday. As a rule, flowers are needed for any celebration or event. Not even a single funeral took place without the participation of flowers. has its profit every day. As you know, the price of a bouquet exceeds the cost by several times, which means that small losses in the form of withered plants will pay for themselves in any case.

funeral services

Unfortunately, several hundred people die every day in Russia. Funeral services are considered the most profitable business and are in demand daily. In addition to those provided ritual services, often entrepreneurs are engaged in the sale of wreaths, coffins and so on. Flaw this business lies in the huge competition.

Once you have decided which products are in high demand, you need to calculate the costs and purchase goods for the business. Buy immediately a large number of goods are not needed, for the first time it is worth limiting yourself to a minimum quantity. If among the above list you did not find a suitable category for yourself, let's look at which product is in great demand on the market in addition to the main ones.

According to experts, trade is the most promising direction entrepreneurial activity, which allows you to get a good profit even for a beginner. But before opening a store or any other trading enterprise, it is necessary to study the demand for a particular product. This approach will minimize risks at the stage of business formation. What products are most in demand during the crisis, we will try to determine in this publication.

Choice of direction of activity

Every novice entrepreneur must understand that the profitability of his business largely depends on the choice of the field of activity. If you decide to trade, first of all take an interest in what is in demand in 2019. Experienced businessmen recommend focusing on a product that you are familiar with, so as not to waste time learning all the nuances of this business. All you need is knowledge about what product is in demand in Russia.

If you carefully analyze the market demand last year, you can understand that most often people buy food. For example, some citizens use mayonnaise as a dressing for dishes. This means that many consumers will have this popular product on their check. Mayonnaise is one of the products that are in great demand and the need for it is constantly growing.

Purchase statistics

According to sociological surveys, at the end of last year, sales of non-food products, in particular, household appliances and electronics, increased significantly. This means that in 2019 such products will remain unclaimed, since almost every home has 2-3 TVs and several computers. In addition, most likely, in 2019, consumer demand for cars, construction equipment and materials.

If we talk about industrial equipment, then there may be several options. On the one hand, the profitability of many enterprises is significantly reduced, so their owners cannot afford to invest in new equipment. But on the other hand, in a difficult economic situation, crisis production begins to flourish. This is a great time to build new plants and factories. In this business, you need to focus on equipment that can produce high-quality competitive products. But what demand in Russia in 2019 will begin to grow for sure is for used equipment. There will also be a significant increase in the need for maintenance and repair services. various equipment.

Enterprises that sell high-quality inexpensive auto parts are having a good time going through difficult times. Many citizens refuse to buy a new car, so they have to buy spare parts to keep their old car in good condition. It is worth noting that in 2019 the demand for goods related to cars will be large only for the most popular items, for example, anti-freeze or oil. But car cosmetics and expensive accessories will gather dust on store shelves, waiting for better times.

In any case, the first places in the ranking of goods in demand in 2019 will be occupied by food and budget clothing and footwear, both for adults and children. The list will continue with services that allow people to save or keep what they earn. Also in the ranking of demand for goods and services in 2019, gold and jewelry will definitely be present.

Expensive or cheap?

During a period of economic instability, there will be a demand for expensive goods and services. Wealthy citizens transfer their assets to foreign currency, so the fall of the ruble does not affect their well-being. In addition, rich people usually do not save on habits.

The middle price segment will be less in demand, since the middle class suffers the most from the crisis. Due to a significant reduction in income, this group of the population is switching to cheaper goods, therefore trade enterprises Selling products at average prices will lose some of their customers. If we talk about what product is in the greatest demand, it is budget products and services, for example, cheap food, clothing, alcohol and recreation.

If you decide to go into trading, study the demand for goods in 2019 and decide in which direction you will work: will you focus on satisfying the needs of rich people or supply cheap goods. Do not forget also that in the low-price segment there is high level competition, so you need to make an assortment of inexpensive goods of medium quality. It's time to forget about intermediaries. If you want to make good money, buy products directly from the manufacturer. Now let's try to figure out which product is in greatest demand in Russia. To do this, consider each group in more detail.

Food

Experts unanimously argue that the demand for food in Russia in 2019 will only grow. All people have a need for food, regardless of the economic situation. No one will completely give up food, unless they remove something from their diet in order to save a little. According to statistics, the demand for goods in 2019, the cost of which is increasing, will begin to increase rapidly. Consumers believe that in the future, the price may rise even more, so they stock up on products for future use. Some entrepreneurs deliberately create a stir and thereby significantly increase their profits.

Cloth

It is unlikely that anyone will turn away from new clothes, therefore, even during a crisis, a large part of the population's income is spent on buying clothes. Previously, many of our compatriots bought expensive luxury branded items. IN Lately buyers' interest shifted to more cheap clothes and accessories.

Experienced entrepreneurs, who constantly monitor which products are most in demand, update the assortment, adding inexpensive, fast-selling products to it. At the peak of popularity - cheap quality products from little-known brands, as well as stock and second-hand clothes (second-hand).

Personal care products

Thinking about what is now in demand in the market, personal care products should be noted:

Shampoos;
Toothpastes and brushes;
Decorative cosmetics;
Deodorants and more.

This is not all that is in demand. As a rule, the attention of buyers is attracted by inexpensive products that save money, for example, shampoo + balm or moisturizer for the body and face. This must be taken into account when forming the assortment outlet.

Household products

Due to the decrease in purchasing power, many Russians have to give up entertainment. People prefer to cook at home, so restaurants and cafes are empty. Also suffer losses and companies that offer food delivery and takeaway. For some citizens, cooking various dishes is a hobby. Such people are about 19% of the total population of our country. In this regard, sales volumes in the market of semi-finished products and ingredients for gourmet dishes began to grow. By the way, last year the demand for bakery products decreased, but the volume of sales of ingredients for their baking, flour and yeast, increased by 15%.

To stay afloat, retailers will have to wage a brutal competition. If you want to be successful, constantly monitor the market to find out which products are in the most demand, increase seasonal sales and optimize your costs.

Medicines

Continuing the conversation about what is now in demand among people, I would like to separately note the various drugs. They are essential goods, so sales of such products do not fall even in conditions of economic instability.

It is most profitable to open a highly specialized pharmacy, for example, an economy class or for the sale of domestic medicines. The drug business is characterized by stability and the absence of any seasonality. If you determine what is in demand and manage to organize your business in such a way that your pharmacy stands out from the competition, consumers who are tired of the huge number of different offers will go to you.

farm products

According to the results of sociological research, in 2016 the number of customers in chain supermarkets significantly decreased. This is due to the fact that many citizens of our country prefer shopping in the market. Here you can buy natural and really high-quality products at affordable prices.

After the introduction of sanctions, the country has become less imported fruits, vegetables and meat. They have been replaced by farm products that outperform similar products in terms of quality. mass production. Therefore, if we talk about what products are in demand in 2019, we can safely say that these are domestic farm products.

Alcohol and cigarettes

During the crisis, the consumption of various goods is reduced, cash reserves are reduced and, in general, the standard of living is falling. It is difficult for entrepreneurs working in the field of trade to determine which goods are currently in demand. But there are products that people do not regret Money even in difficult economic times. These are alcoholic beverages and cigarettes.

Scientists have provided quite interesting data - during the crisis, people visit drinking establishments more often and drink more alcohol. According to the results of studies, some citizens can save on literally everything, even on toilet paper, but not on alcoholic products. Consumers can buy cheap liquor instead of expensive cognac or wine, but they will not give up alcohol. High-quality alcohol is bought by wealthy people. Undoubtedly, in the list of goods that are in great demand, food, clothing and medicines are in the first positions, but alcohol is far from the last place in it.

Author's works

Recently, such a direction of entrepreneurial activity as hand-made has become very popular. Before you do this, you need to figure out which products self made are in demand. Most in demand on the market:

Paintings. Modern Art significantly different from classical painting. The most popular are abstract paintings with bright geometric shapes or blurry spots. They are often found in the interiors of private houses and in the offices of reputable companies;
Knitted products. Pay attention to what people are in demand now and get to work. These can be original sweaters, hats, socks, bedspreads, etc.;
Kids toys. There are many options here. The most important thing is that toys are made from natural, safe materials, such as wood;
Women's bags. It's about about exclusive products. If you want your products to sell quickly, use high-quality materials and original decor;
Clay products. Recently, pottery has become very popular. If you are interested in what is in demand from handmade, then pay attention to various souvenirs, plates, jars for spices, pots or cups. Exclusive products sell very quickly, so try to do something unusual and original;
Bijouterie. It is an inexhaustible source of income. The range of such products is huge, and the demand for them does not fall even during a crisis. If you manage to find your niche in this market segment, the money will flow like a river;
Exclusive clothes. If you know how to sew and think about what kind of needlework is in demand, start producing unique quality clothes. There will always be buyers for original original models.

Focus on new fashion trends and national traditions. This will help you understand which product is currently in demand in 2019. Do not forget that you are selling people not just products, but a part of your soul.

Stress Relief Products

Nowadays it is difficult to find rare goods that are in great demand. But if you look closely, this market segment can include products designed to relieve stress.

Almost all residents of large cities are familiar with such a chronic illness. Entrepreneurial people come up with various ways to solve this problem. They offer consumers various products and services that help relieve stress, open anti-stress cafes and shops. This is a fairly promising area of \u200b\u200bactivity, which allows you to receive a decent income. If you decide to go into retail and are trying to figure out what products are in demand, be sure to look into stress relief products.

tourist trips

Now let's try to determine which services are in greatest demand in our country. One of the most demanded activities in this area is tourism. Such a business may seem easy and attractive enough, but in fact there is a huge level of competition in this market segment. The demand for the services of tour operators does not exceed the supply, but despite this, any entrepreneur can achieve great success here.

In essence, a tourism product is a service, but it is considered a commodity in the market because it can be sold away from the place of production. During the crisis, consumers refuse expensive tours to well-known foreign resorts in favor of relaxing in the bosom of nature in our country. If you focus on this in your activities, the business will develop harmoniously and bring excellent income.

conclusions

Now you know what is currently in demand in the market. A well-organized business can become quite profitable even in difficult times. If you want to market new products in 2019, focus on budget essentials and your business will thrive.

At first glance, it seems that trading is the most popular type of business and a source of great profits even for beginners. And experts confirm this opinion. However, when opening a store or other enterprise engaged in trade, first you need to figure out which products are currently in greatest demand among consumers in order to choose a profitable market niche and reduce risks at the initial stage of the company's operation.

5 ways to find out which product is in demand the most

There are several tried and true ways to research the demand for goods. It is best to combine several of these methods so that the analysis of market demand is comprehensive and in-depth.

Yandex Wordstat.

Wordstat.yandex.ru is the easiest and most accessible way for everyone to study the demand for goods, and it's also free. Searching for keywords related to your product will show monthly search statistics. Most people nowadays shop for things they are interested in via the Internet, and search engine statistics are a fairly reliable indicator of how much a particular product is in demand in the market.

On the one hand, the lack of requests for your product is not the most optimistic sign. However, even a large number of requests - from 1000 - also cannot be a guarantee of high demand for this product, so it would be advisable to conduct other studies.

Google Trends.

Another tool for studying the demand for a particular product is Google Trends, or Google Trends. If you already have a business idea to sell a product, you can use this service to view keyword search statistics for the last five years.

Contextual advertising.

The first two tools allow you to evaluate the frequency of searching for your product on the Internet, and contextual advertising makes it possible to study exactly the demand for it. Do users like your online store, are people willing to spend their money on it, are they satisfied with the conditions and price?

Before launching a business project (whether opening a store or writing a book), you can get an idea of its profitability by making a landing page with all the basic information and a Buy button and creating a campaign in Google AdWords or Yandex.Direct. These accommodation services contextual advertising work in a similar way, and they can be used to assess the prospects for demand for a product. By compiling ads by keywords or other parameters and paying for their display (the minimum campaign budget starts from 300 rubles), you can understand how many people are really interested in purchasing your product.

Analysis of competitors.
When studying the demand for similar products in competitors' stores, pay attention to the following points:

Pre-orders.

Pre-orders are a perfectly acceptable method of estimating the demand that a product will enjoy even before its first batch is produced. Create a website dedicated to the future product and attract users to it. Make a note that this product not yet in stock, but it should be available soon, and please provide an approximate date. By the number of pre-orders, one can judge how much it will be in demand and whether there is any point in its release, the cost of equipment, production and delivery.

Even if there are not enough pre-orders and you find your business idea unpromising, you can simply refund people for the goods.

In addition to studying demand, pre-orders allow the entrepreneur to solve some more problems:

Get additional funds, which can be invested in the release of goods or in the purchase of equipment and inventory.

Understand on what scale you need to produce goods so that they are in demand and not stale (which means you can estimate the amount of inventory, warehouse size, etc. that will be needed by the time goods are shipped and orders are accepted).

What products are in demand in 2017

If you are starting a business related to the sale of goods, first of all find out what products are in demand in 2017. It is best to specialize in an already familiar assortment, so as not to learn the features of products from scratch.

So, what goods are now in the greatest demand in Russia? Sociological market research tells us that food is first and foremost. For example, such a popular product as mayonnaise, used by most people to season ready-made meals or as an ingredient in them. It will be present in the baskets of many buyers, and the further, the more.

Statistics for non-food products recorded a jump in demand for household appliances and electronics at the end of last year. That is, by now, for each Russian family there are several computers and about two or three TVs. This means that this year it makes no sense to expect that these goods will be in such high demand - the need for them is close to saturation.

Buyers' demand for construction equipment, materials and machinery is also declining. A similar situation is observed in the car market.

The situation is somewhat more complicated with industrial equipment. The profits of many enterprises have decreased, and their management is now actively saving money, which means they are less likely to spend them on purchases new technology. However, in times of economic recession, crisis production begins to actively develop, new plants and factories open, which need high-quality equipment for the production of products.

A single-digit increase in demand is expected in the used equipment trade segment. The services of companies specializing in the repair, diagnostics and maintenance of various equipment will also be in great demand. Car services and dealers of inexpensive quality parts can also count on high demand, since many citizens cannot afford to buy a new car, and the old one needs to be repaired and replaced frequently.

Concerning automotive products, then in 2017 an active demand is expected for the most necessary things - oil, antifreeze, etc.; more expensive and less desired products- autocosmetics, accessories - will be in extremely low demand, gathering dust on the shelves of warehouses and shops.

That is, according to analysts, in 2017 in Russia will be in the greatest demand food products, alcoholic beverages, clothing and footwear (both for adults and children) of the low-price segment. Consumers also prefer cheaper services. Leisure spending continues to be a serious expense for citizens, and tourism services will continue to be in demand as usual.

However, goods such as jewelry and gold, which can not be called cheap, as well as expensive services, can also be at the peak of demand, oddly enough. For wealthy citizens, the economic crisis, the fall of the ruble and other related problems are of little significance and have almost no effect on their consumer habits. In addition, more and more people, especially the wealthy, are seeking to move their assets abroad or at least keep savings in foreign currency.

But the mid-price segment is the first to be hit by the crisis, and this trend will continue in 2017. The target audience, for which it is designed, is changing its habits and moving to more budget-friendly goods and services, and companies selling products at average prices continue to lose customers.

Therefore, summarizing what has been said, we note that in 2017 two areas of trade are most promising: the supply of cheap goods that are always in demand (as a rule, these are products from China), and the luxury segment that serves the needs of rich people. Keep in mind that the low-price segment of the trade is characterized by high competition, therefore, the quality of the goods that you are going to sell must be at least at an average level so that buyers are interested in them.

What product is in demand in Russia

The most popular products are divided into several main groups.

Food

People will always need food, and times of crisis are no exception. The most they can do to save on food is to reconsider their habitual diet. Therefore, experts unanimously predict a high demand for food products in Russia this year.

Moreover, the main demand will fall on goods, including foodstuffs, which are becoming more expensive or may soon become more expensive: the population stocks up on them for the future, which provides large revenues to sellers (and some businessmen take advantage of this pattern, deliberately creating a stir around their goods).

Cloth

Clothing, like food, is also a basic human need. True, the crisis has significantly changed the preferences of buyers: many of those who dressed in luxury stores and boutiques have now switched to more budget options shopping for clothes, shoes and accessories.

Experienced businessmen, constantly monitoring which groups of goods are in special demand at one time or another, quickly change the assortment of their stores, adding seasonal items there and always having cheaper and more popular models on sale. Sales are another method of whipping up consumer demand.

Little-known and new brands specializing in the production of inexpensive, but high-quality clothing are gaining more and more popularity. Second-hand clothing stores, stock centers and discounters also continue to be in demand.

Hygiene accessories

In the FMCG segment in currently The following products related to hygiene products are most in demand: toothbrushes and pastes, deodorants and antiperspirants, shampoos and hair balms, shower gels, decorative and body care cosmetics, detergents and washing powders, etc. Consumers are increasingly they prefer cheaper products, and these are either products of little-known brands, or a line of inexpensive cosmetics, or 2-in-1 solutions (for example, shampoo and balm, universal face and body cream). It is advisable to include them in the range of outlets, since these funds are in high and stable demand, and try to optimize the cost of purchasing goods, looking for suppliers with more favorable conditions.

Household products

Due to the crisis, Russians have significantly reduced spending on entertainment, preferring cooking in their own kitchens to visiting a restaurant or bar. This hit the catering and home delivery companies.

But there are also people who are simply passionate about cooking, love to cook and will always do it, despite any economic upheavals. They make up about 19% of the total population. They support the demand for ingredients and semi-finished products necessary for preparing haute cuisine, and the first factor - the outflow of consumers from cafes and restaurants - has only increased this demand.

This trend is noticeable, for example, in trade bakery products: behind last year Consumption of ready-made baked goods dropped markedly, while sales of home-baking ingredients increased by 15%. There is every reason to believe that these goods will continue to be in demand.

Medications

Medicines are a special group of goods, the demand for them has its own patterns. These are essential goods, and their sales volumes remain approximately at the same level, regardless of currency fluctuations and other economic factors. There is no seasonality in this market segment either, because medicines are always urgently needed.

In order for the drug sales business to be successful, one must analyze the existing market structure and find out exactly which drugs are in demand and in what quantities are consumed, and then develop a unique business idea. If your pharmacy is noticeably different from competing enterprises and has a narrow specialization (for example, an economy class pharmacy or selling only Russian drugs), this attracts customers for whom the constant choice between a huge number of similar offers is stressful and problematic.

farm products

Sociologists noted a sharp decrease in the number of buyers of chain supermarkets in 2016. This can be explained by the fact that people prefer markets to shops where the same goods are cheaper, are not inferior in quality to store ones, and besides, you can be sure of their naturalness. After the number of foreign meat products, fruits and vegetables decreased in Russia due to sanctions, this market niche began to be filled farm products locally produced, which proved to be of higher quality than similar mass-produced goods. So farm foodstuffs are in increasing demand among buyers.

Cigarettes and alcoholic products

During a crisis, the demand for some goods falls, others are replaced by cheaper analogues, the financial reserves of citizens are reduced, and the quality of life of the population as a whole is slowly falling. However, there are goods, the dynamics of demand for which does not fit into the general laws and often even contradicts them. These include alcoholic beverages and tobacco products.

It would seem that people save on everything, up to toilet paper, but at the same time, during the crisis, there is an increased demand for alcohol - both for home consumption and in bars and other drinking establishments. It is much more likely that the customer will choose a cheaper liquor instead of the expensive cognac to which he is accustomed, than he will stop drinking altogether. The same is true with cigarettes.

Expensive high-quality alcohol becomes the prerogative of rich people. However, alcoholic products of the middle and low price segment are also in demand, and even more than before the crisis, which allows us to put these drinks on a par with such popular product groups as food, clothing and medicine.

Handmade

The manufacture of handicrafts, or handmade, is rapidly gaining popularity among Russian consumers and is in ever-increasing demand. This is especially true for products such as:

Pictures, especially in an abstract style (containing spots of obscure shapes, splashes, dots, play of colors and geometric shapes, but without an explicit plot). They are used as interior decorations and are bought for both private apartments and corporate offices.

Clothing, accessories and interior textiles, crocheted or knitted - unusual socks, hats, scarves, sweaters, napkins, bedspreads, etc.

Toys for children made from natural materials - wood, felt, cotton and woolen fabrics, etc.

Bags, bracelets and other women's accessories made of leather and suede. The main thing for such products is the original design, accuracy of execution and high-quality materials and accessories.

Ceramics handmade. Pottery can be not only a hobby, but also a profitable private business, if you make really unusual and high-quality things - dishes and containers for small items, jewelry, figurines and other souvenirs.

Exclusive jewelry. It is in demand even during a crisis. Many craftsmen are engaged in the manufacture of such things, so it is extremely important to correctly choose a market niche and make your products memorable.

Author's clothing. Consumers, tired of the monotony of clothing in stores, are increasingly turning to the services of seamstresses or purchasing original designer items from fashion designers. In addition to creativity, the quality of work and the materials used are very important for such products.

You can get ideas for needlework in fashion trends, and in national folklore and traditional arts and crafts. Products in the handmade style not only exist in a single copy, but also carry a piece of the soul of the master. This explains the high demand for them.

Anti-stress products

Stress is a constant companion of residents of large cities. Not surprisingly, products designed to relieve stress and relaxation are in high demand among the Russian population. The range of anti-stress products and services is very large and constantly growing, because people are constantly inventing new ways to relieve stress. Anti-stress toys and souvenirs, special cafes with a special atmosphere, aroma oils and different kinds cosmetics that help get rid of stress and relieve nervous tension are among the most promising business ideas.

Tourist vouchers

In addition to anti-stress services, tourism is in high demand in our country. Competition in the tourism business is huge, and the services of tour operators, although they are in stable demand, but it does not exceed supply.

Tourism services can act as goods, since they can be traded anywhere, they are not tied to the place of production.

The crisis has spawned a trend to abandon expensive trips to famous overseas resorts in favor of domestic tourism. Travel business, focused on this direction, can become very profitable if it is properly organized.

What product from China is in demand today

Trade in Chinese goods is one of the most promising and profitable business lines. There are a number of reasons for this:

goods from China are in demand among the population of Russia and are increasingly conquering the European and American markets;

the cost of such products is record low;

at the same time, any markups can be set - at the request of the seller and depending on the time spent by him;

a business related to the trade in Chinese goods is easy to set up, all sales and logistics schemes have already been repeatedly tested and tested by other entrepreneurs, and subsequently this business can be devoted to only a few hours a day in order to receive a stable income;

the range of such goods is simply huge;

The quality of Chinese-made goods has improved significantly over the past few years.

There is now a trend towards the development and implementation of methods and tools that serve other technologies. The following products are in high demand:

1. Portable batteries.

These small devices turned out to be exactly what owners of mobile phones and tablets badly needed. Therefore, portable batteries, or energy banks, are now at the peak of popularity and are simply in high demand.

2. Monopods.

A telescopic cane with a phone holder, or a selfie stick, became a bestseller after a well-organized advertising campaign.

3. Fake brands.

The Chinese industry is famous for its ability to copy the goods of other manufacturers (primarily large famous brands, whose products are always in demand among buyers and can be sold at high prices). It should be noted that as such industries develop, the quality of their products is getting better and is almost as good as the original.

What brands of clothing do most of us wear every day? Nike, Adidas, Versace, Calvin Klein, Lacoste? If you look closely, these clothes with logos of famous brands - women's, children's, men's, sports, business and casual - are mainly of Chinese origin. At least half of the country's population has such things in their wardrobe and actively wears them, rejoicing at a bargain.

Buying original items from leading brands is not cheap, and fashion changes so rapidly that you have to buy something new all the time. Therefore, Chinese versions of clothes, shoes, bags, watches and other accessories are in great demand, and authenticity trademark few people care.

4. trinkets.

These are goods that evoke vivid emotions, but do not have any practical application. Such funny toys as robotic fish, Furby soft animals, jumping fluffies, talking hamsters, rabbit key chains are in demand not only among children, but also among adults, because these products look cute and funny, give positive and joy.

5. E-Sigs.

This is a new smoking device that instantly became fashionable and is now in great demand among young people. Advertising provides an expansion of this demand, turning the electronic cigarette into a stylish accessory and a familiar attribute. modern man. This trend has every chance of becoming a long-term one, since electronic vapor devices for smoking are much less harmful to human health than regular nicotine cigarettes and cigarettes, and for those who quit smoking, this is a real find.

6. Valgus Pro.

The sellers of this simple device make huge profits because the bumps on the foot called "valgus deformity" cause discomfort. a huge number people, and the Chinese offer a convenient and inexpensive solution to this painful problem.

7. Curling irons.

The peak of consumer demand for professional hair curlers falls on the pre-holiday days on the eve of February 14 and March 8, but during the rest of the year they are purchased very willingly. This device is a wonderful gift for women of all ages, as it allows you to quickly and independently, without the help of a hairdresser, make yourself a stylish perm and styling.

8. Instantaneous water heater.

This invention is far from new, but due to the low price and convenience of the design, it is very much in demand, especially in summer, during the period of massive hot water outages. Most wanted use flow heaters, fixed directly on the tap.

9. Means for ensuring safety.

These include stun guns (in the form of lipstick or flashlight) and folding knives disguised as a credit card or belt (Grizzly, Card Sharp).

10. Accordion hose.

Such hoses fold perfectly and are very compact when not in use, and under the pressure of water they stretch in length. It is much more convenient to store them than traditional garden hoses, so during the "summer season" accordion hoses are in stable demand in online stores (however, some of them are bought during the off-season).

11. Multifunctional devices.

12. Chinese tea.

Unlike black tea, which is planted in many parts of the world, varieties such as oolong and some varieties of green tea grow and are collected only in China. These varieties are in great demand among connoisseurs, so organizing their sale in the format of an online store is a very promising business idea.

13. Disposable goods.

This includes many household Chinese goods FMCG segment, the cost of which is extremely low, but online stores resell them at a much higher price. This suits buyers quite well, since they simply have no idea about the real price of such goods. For example, these are slippers, textiles and bed sheets(sheets, towels), cotton pads, napkins and hygiene products, dishes (mostly plastic), etc.

14. Power tool.

Such brands in this area as Makita, Bosh, deWalt are in demand and well-deserved popularity among the male half of the Russian population. The products of many of them - electric planers, cordless screwdrivers, and even gang saws and electric generators - are copied by Chinese manufacturers with very good results, and their cost is two to three times lower than that of the original products of any of these brands.

15. Cheap transport.

This category includes such vehicles like bicycles, ATVs and motorcycles. Formally, many popular brands of bicycles - Navigator, Stels, STARK - are Russian, but in fact in Russia they are only assembled from ready-made components supplied from Chinese factories. By the way, in addition to manufacturing parts, assemblies, fasteners and spare parts for "iron horses", China also has its own national brands that produce bicycles and mopeds of good quality - after all, these vehicles are in great demand among the Chinese themselves.

To find out which products are in demand in 2017, the rating of growing foreign trade will help you commodity markets"TOP-200 the best goods for import and export", prepared by specialists information and analytical company "VVS". Our company is one of those that stood at the origins of the business of processing and adapting market statistics collected by federal agencies. Main client categories: exporters, importers, manufacturers, participants in commodity markets and B2B business services.

commercial vehicles and special equipment;

glass industry;

chemical and petrochemical industry;

Construction Materials;

medical equipment;

food industry;

production of animal feed;

electrical engineering and others.

Quality in our business is, first of all, the accuracy and completeness of information. When you make a decision based on data that is, to put it mildly, wrong, how much will your loss be worth? When making important strategic decisions, it is necessary to rely only on reliable statistical information. But how can you be sure that this information is correct? It can be checked! And we will give you such an opportunity.

Main competitive advantages of our company are:

Accuracy of data provision. The pre-selection of foreign trade deliveries, which are analyzed in the report, clearly matches the subject of the customer's request. Nothing extra and nothing missed. As a result, we get accurate calculations at the output. market indicators and market share of participants.

Preparation of reports on a turnkey basis and the convenience of working with them. Information is quickly perceived, as tables and graphs are simple and understandable. Aggregated data on market participants are summarized in the ratings of participants, market shares are calculated. As a result, the time for studying information is reduced and it is possible to immediately proceed to making decisions that are “on the surface”.

The customer has the opportunity to receive some of the data for free in the form of a preliminary express assessment of the market niche. This helps to navigate the situation and decide whether to study deeper.

We not only talk about the customer's market niche, but also suggest the closest niches. We give you the opportunity to find a solution in time - not to focus on your product, but to discover profitable new niches.

Professional consultation with our industry managers at all stages of the transaction. We are the creators of this niche of export-import analysis based on customs statistics, our almost 20 years of experience is the key to effective cooperation.

A finished thing is a dead thing. People knew this simple truth in ancient times, and today business has taken it into service. To stand out among the same type of finished items, flaws are again needed.

The abundance of things with flashy packaging causes the opposite effect - more and more objects around us tend to become faceless and literally merge with space. Learn more about the trend and its origins.

Investments from 8,000,000 rubles.

Partnership with one of the most recognizable jewelry brands. Commodity filling taking into account statistics federal network, 100% return of illiquid assets, fixed income guarantee, departure of the start-up team.

Unpackaged business trend: no packaging

Many foreign grocery stores and networks, not in words, but in deeds, support the trend in sustainable development and deliberately refuse to package goods, selling them by weight or in bulk.

Grab&go is a trend that has replaced the already familiar fast food, having qualitatively updated the concept fast food. The new fast food should now be not only fast, but also healthy.

Sometimes ordinary-looking stores sell something completely different from what it seems at first glance. But there is no malicious intent in this - just an unusual concept, a marketing ploy or some kind of social message.

The increase in the number of single people has led to the fact that more and more manufacturers of goods began to rely on single-serve products, that is, designed for one person or one serving.

Investments from 99,000 rubles.

InfoLife - aptitude testing system franchise, innovative Russian development, its uniqueness lies in the testing method - by patterns on the fingers.

Predictive Technologies Trend: Predictive Analytics and Predictive AI

More and more objects around us reveal the gift of divination. Let's take a closer look at what lies behind the popular trend for predictive technologies, and how wide its possibilities are.

The pet supply industry does not stand still: the number of smart trays, toys and AI assistants for pets is growing literally every day. Let's see what's new in recent times.

about many countries around the world around stale products revolve many social projects. The poor get food for free or almost for nothing, and retail chains find a way to sell illiquid assets.

DNA chains, brain waves and sound waves are today the new ink with which artists create unique and personalized things. Here are some examples of how money is made from it.

Investments from 515,000 rubles.

Earn monthly up to 148,000 rubles. Interactive vending layout railway with the function of issuing gifts. An interesting alternative to standard vending solutions.

needs for modern world becomes more and more, but the number of hands does not increase. This collection contains several products and services that have become possible to use without hands.

People who today are nostalgic for the 90s achieve maximum solvency. The business does not stand aside and creates retro products that are created specifically for this generation.

Business trend "Useful disposability": 6 unusual disposable things

Disposable items are not necessarily plastic cups or plastic bags. Disposable items can be biodegradable, and creating such things is considered a trend among manufacturers.

Investments from 50,000 rubles.

The franchise will be of interest to both novice entrepreneurs who are looking for new products, and experienced ones who want to expand their business. Payback 100-200%

Floating business trend: 4 unusual products for fun in the water

Products for the pool and water entertainment is a whole branch of business designed for holidaymakers and funny companies. What interesting ideas can entrepreneurs please us with?

More and more companies are adopting a direct-to-consumer strategy. In this article, we will look at examples foreign business working in D2C (Direct-to-Consumer) format.

Everything new is well forgotten old. The same can be said about the trend towards P2P business, excluding the intermediary from the cycle of exchanging goods and services. In this material - about the origins of P2P and examples of startups.

Attention! The discovery of this material can lead to irreversible consequences. After watching, you might want to drop everything and open your own shop for original salt shakers.

Psychological salon "1000 ideas"

Psychological salon "1000 ideas" - its own business that changes lives. Unique format, 25 ready-made programs, turnkey training. Investments 80,000 rubles.