Today, novice businessmen are faced with difficult questions: “What is interesting to the consumer? In what direction to start to act? Really, modern market ready to offer "everything and a little more." In order for entrepreneurial activity to bring not only pleasure, but also profit, you need to know what people will always need, regardless of the financial situation. Demanded goods in Russia in 2017 is the topic of our article, because it is they that affect economic structure countries.

What is the most demanded product in Russia

To begin with, you should pay attention to food - here is the product that will always be bought:

meat, fish, sausage;

milk and products from it;

"pasta";

vegetables and fruits.

In addition, demanded goods in Russia are personal hygiene items and household chemicals. They are needed in any case, no matter what this moment economic situation in the country. Whatever income buyers have, they will always allocate funds for the purchase of:

toothpaste, shampoo and soap;

washing powder, detergent and cleaning products;

creams and cosmetics.

Products, chemicals and hygiene products are always part of consumer basket, therefore, experts recommend that novice entrepreneurs start with them, turning Special attention to the grocery line.

Thinking about what goods are in demand in Russia, you should not discount alcoholic beverages and tobacco products.

Considerable profit can be obtained from the manufacture or sale of seasonal goods: clothing and footwear, ice cream, etc.

When working on your business model, don't forget about the so-called impulse products: candies, chewing gum and chocolates. Quite often, buyers do not perceive such a trifle as a significant acquisition - this is a fairly large advantage that can turn into a good profit.

Analyzing last year, which, by the way, was quite difficult in economic terms, we can determine the most popular goods in Russia in 2016, and this list will not be limited to one or two points. So, there was a good demand for the following products:

Technique and electronics. Mobile phones, tablets, laptops, digital video cameras took the lead in Internet sales in the crisis year of 2016. Of course, to work with such a product, certain financial resources and knowledge.

Products. Opening a grocery store in a good location can bring a good regular income to its owner.

Clothing and footwear. Pay attention to the combination of price and quality. Make bulk purchases of good inexpensive products and sell at retail at affordable prices.

Stationery. At first school year this is the most popular product.

Goods for maintaining a healthy lifestyle. Today we can safely say that these are demanded goods in Russia, since now more and more people are leaning towards healthy lifestyle life and purchase exercise equipment, sports equipment and clothing.

fabrics. In times of crisis, many people began to replenish their wardrobe with things sewn on their own. Naturally, the demand for quality fabrics has increased.

Flowers. No crisis is able to cancel the celebration of weddings, anniversaries and other festive events, which, according to the established tradition, are accompanied by the presentation of a bouquet of flowers. Quite often, the price of a bouquet is much higher than the cost of its components (flowers and decor items), so this business is able to provide a comfortable existence for its owner.

Goods for children. As a rule, parents want to give their children everything they need, try to satisfy their desires. Therefore, diapers, toys, strollers, cribs and other products for children bring a stable and fairly decent income.

In order to understand which product is the most in demand in Russia, it is necessary to carry out some analytical work, paying attention to several important factors,capable of influencing the demand for the product:

Price. Agree, this is usually the first thing a buyer is interested in. In case of coincidence of quality and price indicators, the purchase is carried out. To form the “correct” price, the following must be taken into account: the cost and purchase price of the goods, the pricing strategy and the markup percentage. In order to pay attention to the uniqueness of the products offered, you can start selling at the highest possible cost and get a solid profit, but after that you will need to set a price that matches the market. This step is applicable only if you are completely sure that this product is in demand. In addition, you can reduce the price as much as possible. But this should be done with some caution. Such a move requires explanation, for example: "I sell cheaply to attract a buyer and give an opportunity to be convinced of the high quality of the goods."

Competitors' prices. One of the key factors influencing demand. Customers do not trust "price extremes". And it doesn't matter if it's too expensive or too cheap - both are suspicious. Therefore, it is imperative to determine the golden mean, which will require knowledge of the market, familiarity with the experience and pricing strategy of competitors.

Preferences potential clients . To begin with, it is important to find out the products that are in demand in Russia during a period of economic stability, to understand what products are “hot” directly on the territory of your region (if they prefer and buy beef well, then it makes no sense to offer pork or lamb). Only then can the consumer demand be properly formed.

So what is the most demanded product in Russia

The leading place in the Russian commodity market was occupied by Chinese-made products that imitate clothing and footwear from popular global manufacturers.

The target audience is young people who follow fashion trends and want to look in accordance with its trends. Quite often, guys and girls are simply not able to shell out a significant amount for an original item, so Chinese counterparts are the most sought-after goods in Russia. Moreover, the range of products is so wide that everyone will be able to find what he likes and can afford.

Market analysis showed that Nike Air Max sneakers made in Chinese workshops are especially popular in Russia. In addition, the following goods from the Celestial Empire became in demand:

Louboutin - women's shoes with a red sole with a high stiletto heel.
Converse is a very popular sneaker, both for men and women. This product has been in the TOP-10 for more than one season.
Chanel, Birkin from Hermes, Louis Vuitton, Michael Kors - women's bags (naturally, "almost" original production).
T-shirts with Ralph Lauren, Tommy Hilfiger, Lacoste logos (mainly men's).
Christian Dior sneakers are very comfortable women's shoes that quickly found their customers in Russia. The originality, convenience and beauty of the model allowed it to become one of the most sought after in the 2015-2016 season.

Please note that China is different from China. Many branded imitations can be quite decent quality. It all depends on the material and accessories used by the manufacturers of the "brand".

An accurately imitated product made from quality material will have a higher purchase price.

Low-quality copies will not only cost less, but also differ greatly from their original ( appearance, inscription, etc.).

No less popular in the domestic market are goods for children. And this applies not only to clothes and shoes. Demanded goods in Russia are children's hygiene products, strollers, tables, and much more.

The third place is rightfully given to small household appliances: electric kettles, vacuum cleaners, coffee machines and irons, along with curling irons and straightener combs, have firmly established themselves in the Russian market. Typically, these devices have a price that is quite acceptable for the average consumer, so they the target audience is quite extensive, which gives entrepreneurs the opportunity to attract a sufficiently large number of buyers.

Below we will tell you in more detail about the goods in demand on the Russian market in 2017. Working with them, it is quite possible to successfully organize and successfully develop your business.

The most popular Chinese goods in Russia

High-margin goods are goods that are bought low and sold high. It is no secret that this approach is the basis of trading profits. Chinese products are the most striking example of this.

We would like to present you the TOP of demanded goods in Russia, imported in order to obtain the highest profit or do not lose their popularity among consumers.

Disposable items - the most popular goods in Russia in 2017. We put this type of product in first place, because if we take a closer look at the market for Chinese retail small things: disposable tableware, hygiene products, kitchen utensils, stationery and much more, you will see that they can be bought in bulk at 10 or even 1000 times cheaper. Wholesale price the goods are simply “penny”, and there will definitely be income from it.

Food. A product that is always up to date. Bulk products that are packaged in small bags are quite in demand in Russia. These include dried squid and other seafood, nuts, dried fruits and other snacks, which the Chinese sell in containers at very favorable prices for wholesalers. After packaging, the cost of products increases many times, so that the profit is guaranteed.

Car accessories. Electronics for cars, auto and motorcycle parts, tuning elements have become quite popular among Russians. Demand for this segment of the market is increasing with enviable constancy. DVRs and rear view cameras, radios, lights - that's far from complete list products with which it cannot yet compete domestic manufacturer(if we exclude Chinese products manufactured under Russian brand). If you continue the list, supplementing it with various little things that can personalize a car (stickers, chrome, etc.), then it will become clear to you why car accessories occupy such a high place in our TOP.

Electronics. Here we mean not a cheap Chinese fake, but electronics that have occupied a worthy niche of Hi-Fi and Hi-End, as a rule, this refers to analogues of goods from leading world manufacturers. Photo and video accessories, plasma panels, projectors, tools mobile communications, printers and much, much more - this is not a complete list of this market segment. It can be continued with products that are accessories for products of well-known brands (headphones, protective glasses and films, etc.). In China, they are 3-40 times cheaper than in Russia. Agree, quite a wide scope of activity.

Fur - demanded goods in Russia, especially since there are many popular trademarks relocated their factories to China. High-quality clothing is not cheap, but it can be sold many times more expensive.

Furniture. For China, furniture is a significant commodity. Especially if a local solid wood is used in production (it is much less in Russia). Despite the rather high cost of furniture in the Chinese market, it is profitable to purchase it - it is still cheaper than furniture from a Russian manufacturer. Naturally, the "furniture" business is becoming more and more popular.

Shoes and accessories. Just like manufacturing companies outerwear, shops and factories for the production of shoes moved to China. Now Chinese shoes are not only affordable, but also completely repeat all the features of the branded counterpart. The same can be said about accessories (belts, bags, gloves), which are cheap, but incredibly popular.

Goods for children - clothes and shoes, toys and hygiene products, slings and backpacks for carrying children and much more (there is where to “turn around”).

Household products - incredibly popular goods in Russia. Moreover, the list is simply huge, ranging from bedspreads and curtains to air conditioners and gas stoves. However, despite the vastness of the range, the demand for products is unstable.

Machine tools and equipment Chinese-made, of course, cannot be compared with European, Japanese or American in quality, but their price is appropriate. And, as a result, enterprises that are just starting their operations or are modernizing acquire analogues made in China. Of course, the service life of such equipment, as a rule, is limited to two or three years, but during this time it is quite possible to earn enough to afford to replace machines and equipment with high-quality units or, at least, to repair broken devices.

To identify the most sought-after products, an organization needs a large amount of information about the market, which it often does not have. Therefore, it is worth turning to professionals. Our information and analytical company "VVS" is one of those that stood at the origins of the business of processing and adapting market statistics collected by federal agencies. The company has 19 years of experience in providing commodity market statistics as information for strategic decisions that reveal market demand. Main client categories: exporters, importers, manufacturers, participants commodity markets and B2B services business.

commercial vehicles and special equipment;

glass industry;

chemical and petrochemical industry;

Construction Materials;

medical equipment;

food industry;

production of animal feed;

electrical engineering and others.

Quality in our business is, first of all, the accuracy and completeness of information. When you make a decision based on data that is, to put it mildly, wrong, how much will your loss be worth? When making important strategic decisions, it is necessary to rely only on reliable statistical information. But how can you be sure that this information is correct? It can be checked! And we will give you such an opportunity.

Main competitive advantages of our company are:

Accuracy of data provision. The pre-selection of foreign trade deliveries, which are analyzed in the report, clearly coincides with the subject of the customer's request. Nothing extra and nothing missed. As a result, we get accurate calculations at the output. market indicators and market share of participants.

Preparation of reports on a turnkey basis and the convenience of working with them. Information is quickly perceived, as tables and graphs are simple and understandable. Aggregated data on market participants are summarized in the ratings of participants, market shares are calculated. As a result, the time for studying information is reduced and it is possible to immediately proceed to making decisions that are “on the surface”.

The customer has the opportunity to receive some of the data for free in the form of a preliminary express assessment of the market niche. This helps to orientate in a particular situation and decide whether to study deeper.

We not only talk about the customer's market niche, but also suggest which niches are considered close. We give you the opportunity to adjust your business strategy in time - not to focus on your product, but to discover profitable new niches.

Professional consultation with our industry managers at all stages of the transaction. We are the creators of this niche of export-import analysis based on customs statistics, our almost 20 years of experience is the key to effective cooperation.

What are the best small business products to sell?

Today, many are thinking about opening own business. Work in an organization and get just a fixed salary wages not so beneficial. Much more interesting to open your own a small firm, hire employees and start making a profit. But is it really that simple? And what needs to be done in order for the business to flourish and bring more and more income every season.

The first step in creating your business is to define the scope of your business.

Conventionally, they can be divided into the sale of goods and the provision of services. Each type has its own advantages and disadvantages. Let us dwell in more detail on the sale of goods.

First you need to determine the product that the company will trade. In addition, you will need to rent a room, possibly make repairs there, purchase necessary equipment, hire staff, develop a competent advertising policy, register entity. All these steps can take several months.

However, it is the definition of the scope of activity that can play a decisive role in the development of the company.

Products that are always in demand

Such goods include those that consumers will use regardless of the economic situation in the country and the income level of a single family.

These include food, clothes, shoes, household appliances, cosmetics, household chemicals.

More often grocery stores open in residential complexes, on the first floors of houses. In such stores, it is most profitable to sell goods that are in demand for every day. It can be not only bakery and dairy products. The assortment should include semi-finished products, soft drinks, groceries, sausages, confectionery.

If the location of the store allows, you can organize the sale of alcohol and tobacco products (there are a number of restrictions). In addition, here you can allocate a separate area for consumer goods.

In order for such a store to develop successfully, it should be opened away from large shopping centers and hypermarkets. In this way, it will be possible to create a unique niche for customers living in nearby houses.

When opening a clothing store, you should first of all decide on the segment of customers - for which segment the clothes will be sold. Economy stores or stores for the middle class are in great demand. Opening a boutique of exclusive clothes should be done very carefully.

An interesting option- A store that sells goods for the holidays. It can be Balloons, garlands, ribbons, postcards, figurines. As a rule, the peak of sales in such stores falls on pre-holiday dates and during weddings.

Children's toys are no less interesting option. Few parents will refuse to regularly visit stores and buy goods for children. IN children's store you can organize not only the sale of toys, but also add strollers, cribs, walkers, diapers, dishes and clothes to the assortment.

Something new and different

Undoubtedly, selling products that are always in demand is practically a win-win option when starting a business. However, if you want to try selling something new and interesting, you can organize a business selling innovative products. Such stores can be created not only in special premises, but also to organize sales via the Internet.

A product will become innovative when new equipment, new raw materials are used for its production, the product will have new properties. In addition, the product will go to a new market.

The emergence of new business areas is directly related to the development of new technologies.

One of the most successful examples of such products can be popular in Lately devices with information about sites. A code is placed on the item, by which any user mobile device using a webcam can get to the desired site. These can be electronic pages of manufacturers, pages on social networks, websites of companies providing services to the public. Such links can be placed on clothing, printing, and accessories for mobile devices.

In Asian restaurants, a “smart” menu has recently appeared. This is an interactive screen where you can find a description of any dish you like. And while waiting for his order, the client can use the entertainment service contained on the device. Such devices may become popular in our country in the next few years.

Not always innovative devices require a large amount of costs. Innovative can be called a familiar thing that will perform new functions.

For example, a bench on wheels will be a great accessory for any country house or cottage. Its difference from an ordinary bench is the ability to move to any part of the site with the help of special wheels. Even a child can handle it.

Recently, a lot of sites have appeared on the Internet where manufacturers offer various anti-stress toys. Such a product is in great demand, because it can be an excellent gift for the holiday or a souvenir.

What are the best commodities to start trading when opening your business?

Undoubtedly, every aspiring entrepreneur asked himself this question. Unfortunately, there can be no single answer here.

First of all, it is of great importance geographical position region. A product that sells well in cold cities is unlikely to take root in the southern part of the country.

Secondly, the peculiarity of a particular city should be taken into account. In large cities, expensive services are in demand, which cannot be said about towns and villages.

Thirdly, you should carefully study the market. If it is full of any product, then it will be possible to win a reliable position there only with a well-conducted advertising policy and a good customer base.

By the way, "word of mouth" in many cases can significantly increase sales, and hence profits. At the same time, if there is not a single organization offering such services in the region, it should be analyzed whether it will become in demand.

For example, a fencing accessories store is likely to close in the first few months if it operates in a small provincial town.

Communication with people working in related industries can be invaluable help when planning to open a company.

An online company can be an excellent alternative to a regular store. The advantages are obvious - there is no need to rent a room, you can significantly reduce the cost of hiring and remunerating staff, in addition, website advertising is built in a slightly different way than a stationary outlet.

Another advantage- this store has no territorial binding. If there is an established transport system, it will be possible to sell goods outside the region. At the same time, not all categories of the population can use the services of online stores. To date, some of the country's residents do not yet have free access to the global network, which means they will not be able to make purchases.

Another type of business is the provision of services. This could be a car repair shop, a photography company, or a party organizer. It all depends on the skills and abilities of the entrepreneur. If he does something well, the hobby can always be turned into a source of funds. At good quality, such a master will quickly become in demand.

Where to find business supplies

After determining the scope of activity and opening a store, suppliers should be found. Ideally, this should be several companies so that the difficult situation of one of them does not affect the activities new company. In addition, while maintaining certain types businesses should choose suppliers from different countries.

Contacts of manufacturers can be found on specialized sites. Several times a year, thematic exhibitions are organized, where you can conclude an agreement on favorable terms for both parties.

If you are about to start your small business for the production of handmade, having created your own "shop" on Sharovar and other specialized trading resources, it will not be superfluous to preliminary analysis market and consumer preferences.

First of all, let's clarify one point - those author's works that "make a cash register" in stationary stores, at fairs or ethno-festivals, on the Internet will not enjoy the same success at all. Sales in real world and in the virtual are fundamentally different.

In order for you to draw specific conclusions and determine the goods most in demand among buyers who are firmly entangled in the World Wide Web, we will use the data of the largest online auction eBay.

TOP 10

1. PICTURES. It's no secret that masterpieces contemporary art far gone from the examples of classical painting. Abstract and urban works are in the highest demand today. Landscapes and portraits are significantly inferior in popularity to geometric figures, bright and blurry spots, paintings that, at first glance, are devoid of any common sense. Nevertheless, it is customary today to decorate with such works of art both the interiors of private houses and the walls in offices around the world. Draw your own conclusions, gentlemen - you are more likely to sell a canvas on which you have splashed several buckets of paint in different shades than a charming watercolor landscape.

2. KNITTED THINGS.

The following knitted items are clearly in the lead in the “knitted” category: sweaters and vests, hats, snoods, socks and mittens, bags, blankets and bedspreads. The fantasy of the masters knows no boundaries - knitting needles, crochet, own hands- Anything can be used as a tool. And the abundance of yarn with a variety of textures and effects makes it possible to implement tasks of any level of complexity.

3. HANDMADE CHILDREN'S TOYS. The list of options is huge, and we won’t even try to list them, because with a huge gap in popularity, products made from natural, environmentally friendly materials come out ahead. This trend has no competitors yet. So, at the top of the ranking we have wooden toys, soft dolls and animals, as well as Christmas tree decorations.

4. WOMEN'S BAGS, which we have already mentioned in the second position of the rating, will occupy a separate niche. Keep in mind - this is not at all about fakes and imitations of branded goods. Modern fashionistas are primarily interested in exclusive. Uniqueness with a big, huge letter "U". Do you want to quickly and profitably sell handmade goods? Work with original materials - canvas, leather, and so on, without neglecting the most unexpected decor.

4. INTERIOR DECOR ITEMS. “If only you knew from what rubbish…” these lines involuntarily come to mind when we look at the unique design work in the photo. It feels like the main task today - to make the interior not only beautiful, stylish or harmonious, but simply unique. And this is quite enough. So before throwing some old trash in the trash, take a close look at it, maybe inspiration will visit you and you will create a very valuable piece of decor from the remains of a prehistoric bicycle.

5. VASES, POTS, CUTLERY. Pottery is simply bound to flourish - the demand for souvenirs, all kinds of jars for cereals, spices and other containers that can be used to decorate the kitchen and dining room is great enough so that your exclusive works do not “get dusty” on virtual showcases.

6. COLLECTIBLE DOLLS AND SOLDIERS for table war games. So to say - toys for adult girls and boys. The child remains to live forever in each of us, so you will not lose if you bet on the manufacture and sale of toys. Although, for example, purely ethnic dolls are sold much worse, keep in mind.

7. COSTUME JEWELRY. Jewelry is a truly inexhaustible source for inspiration and inflow of a stream of money into your wallet. The range of jewelry is immense, and the demand is consistently high. Find your niche and you won't know grief.

9. DESIGNER CLOTHING. Your exclusive work with name tags can command the highest, almost unbelievably high prices that rival those of the world's most famous designers. But such clothes should be truly original, original, unique, memorable, impressive, recognizable, certainly of high quality, made with unsurpassed craftsmanship, and so on. Are you sure that you can match all these epithets? Then forward to the machine!

10. MUSICAL INSTRUMENTS, in particular guitars. Masters from Latin America, Australia and Spain could well make a small fortune selling guitars own production. If you have discovered the gift of Antonio Stradivari in yourself, and achieve the purest sound from the musical instruments of your work, be sure that they will talk about you in the very near future, and you will not have to wait long for profit.

Well, where - you ask me - where are our relatives, Vyshyvanka, infinitely dear to our hearts?! Why are they not in the ranking, although they should have taken their rightful first place?

Don't worry, and don't be intimidated either, if you've mastered other items that aren't listed on eBay. Focusing on the world top 10, do not forget about the national traditions that shape the preferences of buyers in our country. After all, you are selling not just goods, not just material things, but something much more - a particle of your soul and personality, a certain component of happiness, home comfort, warmth and love. So every real Master will always meet his grateful customers.

Success to you in all your endeavors!

The service industry is a broad business area. To correctly identify a profitable niche, it is necessary to analyze key indicators market. According to the State Statistical Service and other official sources, the most demanded services are those that are in high demand and are consumed in the largest volumes in terms of percentage value.

Analysis of the paid services market

According to Rosstat, in April 2016, the population of the Russian Federation was provided with paid services for 679.6 billion rubles, in January-April 2016. - by 2668.4 billion rubles. Specific gravity expenses for their payment in consumer spending of the population in April 2016. It amounted to 22.1%, which is 0.6% lower than in April 2015.

Comparison of data in percentage and natural (monetary terms) allows us to identify the most popular and profitable services in terms of making a profit.

Table 1 Volume of paid services to the population

	billion rubles	January-April 2016 in % to January-April 2015
Total paid services
including:
transport

housing
hotel
utilities
culture
tourist
physical education and sports
medical
health-improving
veterinary
educational

Price index not calculated

Source: Federal State Statistics Service

In monetary terms, the leaders are (in descending order): utilities, transport, communications, household, medical, educational, housing.

Current business model: Opening a rental company for laborers, income 1.7 million rubles. in year .

Positive growth dynamics (in descending order) for the period under review are: hotel, physical education and sports, culture, housing, transport, medical.

Thus, transport, housing and medical services are in the greatest demand, judging by the volume of provision for the reporting period, they have a positive growth trend and are in the lead in terms of money.

Communications and utilities profitable direction for business, we do not consider in view of their provision to the population by specialized organizations, companies and enterprises.

And household, as one of the most popular types, judging by the volume Money received for their provision during the reporting period, we will consider in detail in order to identify those that are in greatest demand.

As a result of data analysis Federal Service state statistics on household services, we get the following picture. In value terms, maintenance and repair of vehicles, machinery and equipment are leading (22,757.8 million rubles); repair and construction of housing (18532.0 million rubles).

Thus remain educational services, we will consider the demand for them in the context preschool institutions.

Preschool Education Services: Opening a Private Kindergarten

As can be seen in Table 2, the number of preschool education organizations at the end of 2015 decreased by 0.9 thousand.

And the number of pupils, according to Rosstat at the end of 2015, on the contrary, increased to 7160 thousand from 6813.6 thousand registered at the end of 2014. In addition, the number of new buildings significantly exceeds the number of kindergartens that can serve them.

This is what the private economy looks like in numbers kindergarten"Interesting kindergarten" in Mitino:

Rice. 1. Economics of the "Interesting Kindergarten".
Source: RBC according to the company

Thus, the initial investment in opening a private kindergarten, including the renovation of the premises, a deposit for rent, the purchase of equipment, expenses in the first year of operation until reaching self-sufficiency, amounted to 15 million rubles. Monthly expenses in the process of operating activities amount to 2 million 950 thousand rubles, this includes: rent, wages, utilities, food, training materials, advertising and marketing. Revenue 3 million 650 thousand rubles, profit before taxes 700 thousand rubles, simplified tax system 15% "Income minus expenses" - 105 thousand rubles, net profit 595 thousand rubles The actual payback period is 21 months, the planned payback period is 36 months.

Services of a private medical center

In 2015 the system Russian healthcare in view of the reforms carried out over the past few years, it has faced a completely natural result of the development of the industry. According to research high school economy 80% of Russians cannot count on free medical care corresponding to their needs from the state.

The result of the reforms was: a decrease in the quality and availability free services, a global reduction in healthcare costs, a decrease in the number of beds in hospitals by 9.3% on average across the country, a decrease in the number of doctors by 2.2%, and nurses by 2.8%.

Thus, the toll industry medical services attractive for investment also due to the fact that the state regulates the procedure for including private clinics in the system of compulsory medical insurance (CMI). Opening a private medical center is a profitable and sought-after line of business.

In 2015, non-state medical clinics provided services for the amount of more than 1.2 billion rubles.

According to the statement CEO Association of private clinics of St. Petersburg Alexander Solonin, the most popular areas of the industry are gynecology, therapy and dentistry.

Internet advertising business

The Russian media industry has been changing direction over the past few years. Thus, according to the Expert publishing house, in 2015 the TV advertising market fell by 24% compared to 2014 to 1.7 billion rubles, the radio advertising market decreased by 32% to $189 million.

And online advertising, on the contrary, has a positive trend: the average annual growth rate was 16.2%. According to PwC's forecast, as early as 2016 online advertising will overtake television advertising, reaching $2.12 billion and becoming the new leader in the Russian media market. The main whale here is contextual advertising - this is exactly the type of advertising that business owners are willing to spend money on during a crisis.

Let's consider how the contextual advertising management business works using the example of the K50 platform, created by young entrepreneurs Stanislav Branovitsky, Ivan Krasnikov, Georgy Ternovsky. This is what the market looks like contextual advertising on the example of the company K50 in numbers:

investments in K50 amounted to $0.8 million;
turnover of K50 in April 2015 - 210 million rubles;
revenue of K50 in April 2015 - 2.1 million rubles;
K50 service offers 4 products;
2500 registrations in K50 services;
450 active customers use K50 products.

Transport services

According to the Institute for the Economics and Development of Transport (IEDT), the role of motor transport in the cargo turnover of the Russian Federation has a pronounced growth dynamics. Experts' calculations show that by 2030, the role of rail transport in the country's total freight turnover will drop from 87% to 83%, while road transport will increase from 9% to 11%. In the volume of cargo transportation, the same trends: 20% and 15% for railway and 78% and 83% for motor vehicles. Opening a transport company is a promising line of business.

The most promising direction of modern entrepreneurial activity Today, according to experts, is a trading area that allows even a novice businessman without experience to have good income. A Russian who is going to open his own trading business in a crisis, it is imperative to study the market for the most sought-after goods in Russia in 2019 in order to right choice and become a successful entrepreneur.

How to choose a direction in trading?

Experts recommend that all beginners always choose the product that they have previously encountered at least indirectly, so that they do not have to spend a lot of time studying the details about it. But the emphasis is still recommended to be placed on the most popular goods during the crisis in Russia. If you can properly analyze Russian market of the last crisis year, you will understand that people always prioritize food, clothes and shoes. After all, it is vital for a person to eat something and look decent in society and at work.

In addition, according to sociologists, the list of the most popular goods in Russia at the end of 2016 included Appliances and electronics. This means that it is better not to associate your business with non-food trade in 2019, since people will not have demand for it.

Experts believe that prospects for the active development of crisis production will open up this year - the construction of plants and factories will begin. A novice businessman, therefore, may be involved in the sale of used equipment for such enterprises.

Among the popular products on the Russian market in 2019 there will also be inexpensive spare parts for cars, with which people will be able to maintain their vehicle in working order, because acquiring a new one in a difficult economic situation is too risky a step.

It should also not be forgotten that people who have large savings will not change their habits. At any time, they will give preference to expensive services and goods. If you want to work with rich people, then it makes sense to sell products that will satisfy their needs.

Now let's deal in detail with each group, the top of the most popular goods in Russia for 2019.

Food

People who are in conditions economic crisis, strive to stock up on food so that they are enough even for a time when there will be no money at all. It mostly concerns the middle class of the population. Russian Federation. The people will buy not only cheap products, but also those that have begun to rise in price. This is a psychological factor - in difficult situations it seems that it can only get worse, and prices will rise even more. Experienced businessmen are well aware of this, so at the right time they artificially create a stir around a certain group. food products and get a decent income from it.

If you have not worked with food before, then it is better to start your business by selling herbal teas and decoctions, as well as green coffee, which is considered an excellent detox. According to experts, these are the most popular products on the Russian market in 2019. them in in large numbers will be bought by both women and men who want to lose weight or cleanse the body of toxins and toxins.

The top most popular goods in Russia in 2019 will also include semi-finished home cooking. Russians who previously frequented restaurants or other establishments Catering, obviously, will limit themselves in this pleasure. In return, you can offer them to order home-cooked meals or buy haute cuisine preparations that can be cooked at home.

The most demanded goods during the crisis in Russia will also be farm products. This is due not only to their high quality, but also to the economic conditions that have developed in the Russian Federation after the introduction of Western sanctions. There are practically no imported products on store shelves. Therefore, if you are thinking about the question of what products are most in demand in Russia, then these are definitely farm products:

Milk;
Eggs;
Meat;
Bird;
Vegetables;
Fruits;
Berries;
Jam;
Flour;
Corn.

It is quite simple to determine which goods are most in demand in Russia from the above. It is necessary to analyze the prices of supermarkets and shops for meat and dairy products. If they are too high, then people will go to the market for these products. It is here that it is profitable to sell farm products.

The category of demanded food products should also include alcoholic beverages and cigarettes. According to statistics, people do not deny themselves these products even in times of crisis. Psychologists say that just in difficult times for life, people find an outlet in a glass of wine or a glass of vodka almost every day. You can implement inexpensive options alcoholic products, which will definitely be in demand among the population belonging to the middle class.

Clothing and footwear

Looking untidy in a team is unacceptable. In any case, you have to do new things in the wardrobe. Of course, people will not be able to afford to buy a branded and expensive item. But they will undoubtedly buy affordable clothes, shoes and accessories, because these are demanded goods on the Russian market in any economic situation.

It makes sense to open second-hand stores - stores of used, but high-quality clothes and shoes from little-known manufacturers. Despite quite a lot of competition in this industry, a novice entrepreneur will always have an income. An alternative second-hand option is such a widespread consumption (thrift store).

Personal care products and cosmetics

Among the popular products of 2019 are definitely soap hygiene products, sanitary products for cleaning the house and decorative cosmetics at low prices:

Shampoos;
Toothpaste with brushes;
Deodorants and antiperspirants;
Detergents for dishes;
Washing powder;
ink;
Powder;
Perfume;
Skin care creams and so on.

When you form an assortment of products in this category, give preference to products that combine two functions. For example, in order to save money, people will buy a shampoo with conditioner or a cream that can be applied to both hands and face.

Medications

Medicines are essentials, so they are also among the most sought-after goods on the Russian market. In a crisis, it is beneficial to open private pharmacies, but with a narrow specialization. There will be a great demand for cheap domestically produced medicines. People at any time of the year feel the need to purchase them, because even from a banal cold and headache, no one is safe. Particularly relevant are antidepressants and sedatives, which will take people out of stress and help them cope with emotions in order to keep working.

Here, of course, it is important to study the list of pharmaceutical companies that manufacture medicines. After all, there are many unscrupulous manufacturers who are not always responsible for the production of consumer drugs. You personally should be interested in ensuring that people in your pharmacy can buy good drugs at an affordable price.

Handmade

Paintings. People prefer abstract painting, which contains complex geometric shapes or blurry spots. Such products are purchased either by the wealthy segments of the population, or by reputable companies;
Knitten things. No one will refuse to purchase a quality hand-knitted sweater, hat, socks or blanket;
Toys for children. Parents, buying toys for their children, are looking for those that are made from natural materials, and, therefore, cannot harm the health and life of the child;
Ladies handbags. Purchase a branded product from worldwide famous brand fashionistas will not always be able to. So they will look for exclusive models self made at an affordable price;
Handmade decorations. If you are thinking about what is the most demanded product in Russia, then this is costume jewelry. Knowing how to make beautiful earrings or a necklace from simple materials, you will always have customers, and, accordingly, an inexhaustible source of income.

Internet goods

Internet entrepreneurship has become very popular in recent years. Crisis time is no exception. However, in this area of business, you need to clearly understand what is not.

If you decide that you want to work with a rich audience, then you need to bet on elite products - gold jewelry, jewelry, antiques. In a difficult economic situation, people who have savings are looking for options on how to save them profitably in order to protect them from inflation.

Experts do not recommend starting such e-commerce, focused on the middle class, because the purchasing power of people in this category in times of crisis is sharply reduced. However, you can try to sell popular goods from China in 2019 via the Internet.

What applies to them:

Quadcopters (drones). Today these aircrafts used not only for military purposes. They are actively used in everyday life and for entertainment;
Gadgets and Cell phones for up to $600. According to experts, these are the most popular products for sale on the Internet in 2019;
Household appliances are among the top selling goods on the Internet in 2019. Indeed, on the network you can carefully read technical specifications any appliance for everyday life and choose the most optimal option for yourself;
LED lightening. Experts are convinced that the sale of such goods is very promising business because LEDs can save a lot of energy. To start trading LEDs, you need a minimum investment;
Books. It's about mainly about educational or fiction. Despite the fact that now many people use electronic gadgets more, the demand for printed literature does not disappear;
Shoes and clothes. Through special Chinese sites, you can buy at a very low price, but quite high-quality things, and resell them at a higher cost through your website or social network page. If the creation of a site requires certain knowledge and skills from a person, then create an account in one of the many existing social networks even a child can. People like to buy branded items, but no one wants to overpay money only for a prestigious name. That's why Chinese goods will be in great demand.

conclusions

Whatever time people have to live, there will always be a wide range of goods from what and what to sell on the regular market. But before you start selling something, you need to carefully study all the information about the selected product. Remember the simple law of trade - people buy from a seller who must be professionally versed in what he does. It may take a long time to establish a permanent client base and establish yourself as a competent entrepreneur. But you will be able to provide yourself and your loved ones with a prosperous life in times of crisis and a good promising future.