How to open your store and which store is better to open. How to open your store from scratch: step by step instructions Which point to open in a shopping center

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How to open a store in a mall: a step by step plan

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Many small business entrepreneurs are faced with the difficult choice of opening their own stand-alone store or renting a small outlet in a mall.

Both options have their pros and cons. St. Petersburg entrepreneur Dmitry Ogorodnik also faced such a choice - he already had a separate store, but he also decided to test drive in the “island” format in a shopping center.

We think many small business entrepreneurs will benefit from his experience.

Dmitry Ogorodnik, 34, entrepreneur from St. Petersburg, general director of Karelshungit, a store manager "MineralMarket" And "Planet of Shungite".

Education: Ryazan Institute of Airborne Troops. Dmitry Ogorodnik - author business blog in which he shares his own entrepreneurial experience.

Until the end of 2020, the company had its own offline store; in December, a retail outlet was opened in the June shopping center.

Think design, make a good presentation

The advantage of shopping centers is that there is already traffic there. You will not need to spend years for people to find out about the location of your store and start visiting you. You immediately get access to a mass audience.

The first thing to understand is that although you sign a lease agreement, in fact, you do not need the lease itself, but access to the maximum number of people who “live” in a particular shopping center.

Therefore, you need to start by setting yourself up - your goal is not just to get into some kind of shopping center, but to find a good passable place in any shopping center.

The first thing to do is create a presentation. Almost all shopping centers will ask you to upload a presentation of your project; without it, your proposal will not be considered at all. The presentation should include the following:

Design for your store. It must be ordered in advance, even before you start looking for a place.

Competitive advantages. Write why you are a great option for a mall. Here you have to turn on the fantasy and come up with arguments.

Portrait of your target audience.

Planned average check in your store.

General information about your company.

The most important point is about design. Accordingly, you will need to find an agency that develops the design of outlets and stores. There are not many such agencies (at least in St. Petersburg), but they do exist.

You need to think about how the store will look schematically - i.e. how the showcases will be located, what kind of showcases they will be, where the checkout area will be, etc.

If you don’t have your own thoughts on this, then I advise you to walk around the shopping centers and look at the points that are already working.

And decide what you like for the sample.

Then the designers will have to turn your general scheme into a 3D visualization.

This picture needs to be inserted into the presentation - 50% of what decision will be made on you depends on it.

If there is no picture, decision makers will simply not be able to understand whether you will fit into the overall visual concept of their mall.

I want to warn you right away: if you want an “island”, then it’s better to immediately plan to make it out of glass and plastic. Not from wood! Then there will be more chances that you will be approved. Shopping centers are very fond of plastic "islands".

After the presentation is ready, you need to make a list of all the shopping centers in your city. You need to contact all possible. And then choose from what you will be offered.

In all shopping centers, either the contract department or the rental department is engaged in renting. You need to find on the Internet all the contacts of rental managers from the relevant structures. Then - call them, ask about free places, clarify work emails and send your presentation.

Be prepared for the fact that at first no one will answer you at all. In a few days, I advise you to call everyone again, remind them of yourself, and ask them to watch your presentation.

If necessary, you need to call every 3-4 days - until you are directly told that “there are no places” or “you do not fit into our concept”, or they offer some options.

Suppose you still waited for feedback, you are offered some options to choose from and invited to meet with the manager.

And here is a very important point: before this meeting, be sure to go to this shopping center, moreover, it is advisable to go at least twice - once on weekdays, the second time on weekends.

Take a comfortable place for observation and calculate the patency. Track how many people pass by your future store in 30 minutes or an hour.

This will allow you to identify potential traffic.

Also look into the quality of parking, access roads, competing malls nearby, etc.

Read the contract carefully, bargain, ask for rental holidays

Let's say they called you back, offered an option, you monitored everything and everything suits you. And then the contract will be signed.

But before that, as a rule, you sign a preliminary agreement or an agreement of intent (this is, in fact, the same thing). This document specifies the footage, the amount of payment, the terms of cooperation, etc.

Negotiate before you sign. As a rule, 10% of the advertised rental price can always be discounted.

You need to read the lease agreement very carefully, delving into each clause. Each shopping center has its own lease agreement. And very often there are a lot of different nuances that can put you in a very unenviable position.

It is important that you are offered so-called rental holidays. Usually this is a month, a maximum of two. This is the time for you to prepare your sales equipment and equip your outlet. If the contract does not contain a clause about rental holidays, then be sure to ask about it!

If everything in the contract suited you and you signed it, then it's time to put into production the equipment of your outlet - according to the approved design.

Do not forget that very often the designers themselves have access to various industries - and they can advise you on a good contractor.

If your designer does not know anyone, then Google with Yandex will help you - there are a lot of companies that manufacture equipment, choose according to the ratio of price and quality, and do not forget to monitor reviews.

Start hiring sellers, order acquiring, equip a point

While the equipment is being manufactured, run the process of hiring sellers in parallel. This is not a quick matter, it may well take 1-1.5 months. In our experience, this is how long it takes to find competent sellers.

Then you immediately need to apply for registration and installation of acquiring. It happens that they are also delayed with it - it may take a couple of weeks until you get a terminal.

Request your copy of the contract as soon as possible. The administration of the shopping center can delay this - for example, send it for signature to its directors and departments.

And you will need it in order to put the cash register. It will need to be ordered from specialized companies and registered with the tax office.

And at the same time, you need to purchase commercial equipment. In our case, this is a jewelry store - so we ordered tablets for rings, earrings and other products.

All installation works are carried out at night, so you will need to apply for the installation of equipment in advance.

If you did everything right and conducted all the processes in parallel, then your outlet should start working soon.

Now, our experience

When we opened our first “island” point, there were doubts. We launched it as a test format. Someone said that the islands are not the format that suits the jewelry. Like, no one approaches them, no matter who you ask, all their wives bypass them. Allegedly, in itself, this is a zone of discomfort - you stand and choose, and people walk by.

On the other hand, in 2011-2012 I myself worked on the "island" - and sold well. People approach, are interested, buy.

So I thought it was worth at least trying. Even if it doesn’t work, the rent is not so expensive, you can work in the red.

The main thing is to understand whether the format is suitable or not.

So, we opened our first "island" in the St. Petersburg shopping center "June" in December 2020. The first month worked "to zero". For us, “zero” is 260,000 rubles of turnover.

January 2020 got off to a rocky start. For the first eleven days, we again went “to zero” in terms of turnover. I walked around very upset. It seemed that this would continue. There were thoughts that, no, the “island” format is really not for jewelry.

But after the holidays, the situation changed dramatically. Sales went up. As a result, January was closed at the amount of 417,000 rubles. And this is already a net profit - over 150,000 rubles. For us, this is an indicator that the format makes sense.

And we closed February already at the figure of 750,000 rubles. According to intelligence, we overtook the closest competitors who have been trading silver in the same shopping center for nine months. Their maximum turnover at this place was about 600,000 rubles in December.

Our net profit in February turned out to be around 300,000 rubles. This is significantly more than our expectations. So, we can already say for sure that this is a working format, and we will promote it.

Now they have already begun to look for a new place for the second "island". When we fully work out the format, we will start working on the franchise. But this is the future.

How to open your point in a shopping center?

Starting your own business is not uncommon these days. It is easiest to start your journey in the field of trade in goods for which demand never falls. These include, for example, high-quality and inexpensive clothing.

In this article, we will try to outline what a sole proprietor will face when opening his first outlet, and we will also try to give general recommendations so that your business has a good start.

Where to begin?

Starting your own business always starts with paperwork.

First, you need contact the tax office and register as an individual entrepreneur.

This is the simplest and most frequent registration option for the trade sector.

Please note that before submitting your application, you will be required to pay the state fee and provide the relevant receipt.

Second, be sure to write pension fund registration application. It is not required to pay, but in case of non-compliance, you can easily be fined.

Third, take care of opening a current account necessary to pay for the services of providers. This step is optional and depends entirely on the working conditions of your suppliers.

For example, many Russian wholesale companies offer cash.

Be sure to notify the tax office and the pension fund within 5 working days after opening the account so as not to receive a fine.

Upon completion of all procedures, which usually last about 5 days, you will officially be considered a sole trader.

Suppliers

Choosing a supplier is a very responsible step. By choosing a reliable and responsible company, you will not experience problems with the supply and expansion of the range.

You should choose a supplier based on the product you plan to sell. If it is everyday inexpensive clothing, then you can buy it directly from China, but this entails certain difficulties in state certification, which is mandatory for clothing.

Fortunately, clothes of domestic manufacturers do not lose popularity. Its delivery and purchase is much faster.

For example, many wholesalers make it possible to pick up the ordered batch of goods directly from the warehouse or order all the necessary products via the Internet.

In addition, you will have the opportunity to visit the supplier yourself and evaluate the quality of the goods yourself before starting cooperation.

Location selection

An ideal point of sale for inexpensive clothes would be a separate module in the mall. In this case, you do not have to solve many additional organizational issues that your landlord, the administration of the shopping center, will deal with.

A huge plus is that the shopping center provides a constant flow of customers, much more than when opening a separate store. The bigger and more famous the shopping center, the better for you, and it practically does not matter where in the city it is located.

The choice of the location of your trading module in the shopping center should be made taking into account some features:

• It is very good if there are one or two stores of a similar theme nearby. For example, if you are selling men's suits, try to rent a place in the menswear area so that your target audience gets into your store.
• Make sure that the prices in your store will be approximately the same as the prices of your competitors. Agree, a boutique with luxury clothes will not look very profitable next to cheap clothing stores for the whole family.
• Try to choose a place no higher than the second floor of the shopping center, where the flow of visitors is always greater.

Prices for renting retail space are usually set for 1 square meter.

Most often, they can be used to judge how successful the location of the module is and how high the overall attendance of this shopping center is.

The more convenient for buyers the outlet is located and the more popular the shopping center, the higher the price for rent. To start a business, a module of 50-100 sq m is well suited.

Equipment

The list of necessary equipment for a point in a shopping center is not too long.

First of all, you should take care of the cash register. It can be purchased or rented. Try also to get a payment terminal that accepts bank cards. No self-respecting store can do without it now.

For convenience, install a computer. An inexpensive office model is enough to work with the availability of goods and make orders. In addition, the computer will provide your customers with additional ways to contact you.

In order to present the goods to the buyer, you will need racks or hangers. They can be located along the walls or form small islands right in the middle of the hall. Be sure to display mannequins in the windows that will favorably present the goods to future buyers.

Don't forget to install fitting rooms - a mandatory attribute of any clothing store.

Staff

No store is complete without staff. It is believed that for every 50 square meters of store space there should be one employee. The first time it is better to work in the store yourself.

So you can not only save on payments, but better understand what the store is missing and how to eliminate existing shortcomings. In addition, there is no person who would be more interested in developing this business than you.

In the future, you may need to hire one or two employees.

In the matter of personnel, the advantages of being in a shopping center again appear: you do not have to hire additional security guards and a cleaner.

Expenses

This is probably the question that worries you the most. Unfortunately, it is very difficult to give a definite answer to it.

The total costs of opening your own outlet are made up of:

• The cost of opening an IP;
• First purchase of goods;
• Purchase or rental of equipment;
• Retail space lease;
• Other expenses.

In addition to the costs of opening an IP, which, by the way, are only 800 rubles, the costs for other items can vary significantly depending on the city, the chosen shopping center, the area of ​​\u200b\u200bthe premises and the amount of equipment needed.

The article was prepared with the support of a trading company « business fashion» is a manufacturer and wholesaler of stylish and modern business wear for men of all ages.

Note:

Original:

Organization of an island in a shopping center: how to open your own business

How to open your island in the shopping center? Many people think about business, so opening a point in a shopping center can be the beginning of the successful development of a new enterprise.

Why is it better to start with the opening of the island in the mall? There are several reasons, among them are the following:

• a small amount of investment in the project at the very beginning;
• a large flow of customers, as a result of an increase in sales.

Of course, it all depends on your ambitions, but large-scale expenses are not required to organize 1 island. Start by finding the right product. You can always sell funny gifts or freshly squeezed juices. To start such a business does not require large investments.

Check out your status. It is easiest for some entrepreneurs to open an individual entrepreneur, others prefer to work on a patent.

Many shopping centers can offer entrepreneurs free racks. By choosing this option, you will save a lot.

Having your own island will help you determine the demand for goods. You will learn about what products should be offered to consumers. This is the perfect way to bring your small business to market.

If you have enough funds, buy your equipment. Later, you can easily move the island to another shopping center located in a busier place. This will increase the profitability of your business.

How to increase the profit from the island?

Always study demand. It is knowing the preferences of buyers that will ensure the profitability of the business. Offer something that is not available in other departments of the shopping center. Of course, only the actual product should be brought to the market.

Update the assortment, attract attention with promotions. Pay attention to window dressing. It is very good if you can offer customers products that accompany goods from neighboring stores.

Learn more about sales techniques. Offer consumers to complete the product. You can sell accessories and additional details, for example, sell cases or batteries along with appliances. Good results are obtained by holding a promotion when 3 products can be bought at a price of 2.

Try to divide the island into several parts, display certain goods in each sector. So buyers will not pass by, but will begin to bypass the island in search of the right product.

Personnel, advertising and equipment

Pay attention to staff discipline. This is an important point, since the quality of service directly affects sales.

Even if you are going to work in the shopping center on your own, you will need at least 1 employee per shift. The number of employees can be increased if the business develops successfully.

Usually 2 people are required for 1 island, then the work will go in shifts.

Separately, it must be said about the cost. You can open a trading kiosk with a starting capital of $1,500. Of course, a lot depends on the shopping center itself and its location.

Get the following equipment to get started:

1. Showcases and shelving.
2. Computer.
3. Cash machine.
4. Install a camcorder to prevent theft. It is also necessary to control transactions.
5. Signboards and advertising materials.

The last 2 points are important, but you can wait until the moment when the business starts to make a profit. This is how you cut costs.

Remember that you will have to pay rent for the premises. In addition, telephone and internet charges will apply.

Of course, a small business works well only if its owner is active. Therefore, do not sit idly by, do everything to ensure the dynamics of trading. Adapt the assortment to the needs of customers in time.

Study the trends of the current season, focus on the most profitable areas. For example, at the end of the year, New Year's paraphernalia is sold out well, and in summer the demand for juices, milkshakes and ice cream increases.

At first, most of the income will go to rent. If you do everything right, then the flow of money will increase over time. First you have to recoup the investment, and only then you will receive a stable income.

If you wish, you can open islands in other shopping centers. Creating a network of retail kiosks will increase profits. Aspiring entrepreneurs very often open franchise islands. In this case, the parent company helps them start.

It increases the likelihood that you will successfully start and develop your business.

Now you know what to open in the mall. Your island will work at the time when the shopping center is open. Sometimes it will be necessary to remove the goods in the evening and lay them out in the windows in the morning, but in most shopping centers it is not necessary to remove the products from the shelves.

Conclusion

Opening an island in a shopping center can be called a great way to try your hand at business.

In the beginning, your goal will be self-sufficiency, later you will receive a regular income. Keep in mind that you will have to pay rent and there will be other expenses.

To increase income, work on sales techniques, do not forget about advertising products.

Business Model Review: Mall Island

Opening a shopping island is an attractive idea for small businesses. This is an economical type of retail that does not require high initial investments. One of the less risky options is to operate a franchise.

In search of an economical, but convenient and functional place for sales, many entrepreneurs pay attention to the island in the shopping center.

Such an interest is quite understandable: if there is not enough money to open a store in a separate room, then a great opportunity to start a business without significant start-up investments is the installation of a light modular structure in the central part of the hall, in the gallery or aisle of the shopping center, where there are most visitors. However, practice shows that this type of retail trade has its own characteristics, which should be taken into account by those who are thinking about opening it.

Pros and cons of islands

Like any business, shopping islands have their advantages and disadvantages, which future owners should be aware of in advance.

Pros:

• Compactness (on average from 2 to 15 sq. m), which allows you not to overpay for rent
• The possibility of selling a wide range of both food and non-food products and services. Here are just a few of them: ice cream, sweets, gadgets, perfumes and cosmetics, express manicure (nail bar), accessories, coffee, leather goods, watch repair, express payments, pawn shop, jewelry, etc.
• Convenient location in the "passing" places of supermarkets
• Ease of assembly and dismantling, mobility (with a wheelbase)

Minuses:

• Lack of storage facilities, fitting rooms (which narrows the range of goods for sale)
• Limited display space (in case of miscalculations with the definition of demand for products, there is an excess of unclaimed positions)
• Rigid standards for the type of commercial structures, which are often introduced by the landlord.

To minimize risks and unplanned investments when opening a trade on an island, you need to carefully study the terms of the lease, analyze the patency of the selected point and the presence of a target audience for your type of goods and services.

Location selection

When designing large stores or multifunctional centers, as a rule, the layout of free space already takes into account the presence of shopping islands. In the process of putting the facility into operation, their number may change, but only slightly.

On the one hand, this allows future tenants to look in advance for the best places to open their own "point", on the other hand, it becomes necessary to take into account the interests of the landlord, who often puts forward requirements for the owners of the islands to work in accordance with the general concept of the center.

An important criterion for choosing a place for a trading island is the passability indicator (see Fig. 1)

Fig. 1 TOP 10 most "passing" places in Russia

But it would be a mistake to make a choice, guided only by the popularity of the shopping center.

It has been noticed that in the most “passing” supermarkets, islands representing recognizable brands with big names are more successful: branded brands of watches, ice cream, cosmetics, and jewelry.

If there is an original, but “not familiar” manufacturer next to them, the visitors of the shopping center begin to “banner blindness”. It is difficult to influence it without special marketing tricks that require additional costs.

In addition, the more “serious” the landlord, the more conditions he has. For example, the Arena shopping and entertainment center (Voronezh) requires islands not to exceed 160 cm in height, be transparent and equipped with internal lighting, so as not to disturb the perception of visitors to the main shopping galleries.

Representatives of centers with "famous names" often wish to receive a colorful booklet from the retailer upon agreement with a detailed description of the shopping island and many of its images in the interior of the hall. This is an additional expense: design bureaus estimate such an order at 60-70 thousand rubles.

That is why experienced entrepreneurs advise beginners to “start” in less pretentious and large trading enterprises, while choosing places with high traffic, but with a minimum set of counter conditions from the landlord. This will allow you to show maximum imagination in decorating a shop window, product presentation, etc. Yes, and you will compete with neighboring kiosks mainly due to the originality of the idea and the profitable presentation of your product.

What product to choose?

One of the first questions a future retailer has is: what to sell on the trading floor on the islands? What do you prefer: edible products or non-food products? On whom to bet: the consumer-oriented public, or the discerning buyer of the exclusive?

Journal “Practice of trade. Trade equipment” in 2014 published a forecast for the retail market until 2020 (see Fig. 2)

Fig.2. How is retail trade developing in Russia?

As can be seen, the markets for food and non-food products almost do not differ in dynamics: the economic difficulties of recent years are making themselves felt. Consider examples of successful projects from the TOP - 25 most profitable franchises of 2020 according to forbes.ru.

Tea Funny Point cocktails

The original food brand for pedestrian areas. Based on the Taiwanese-invented "bubble tea" cocktail, which includes tea, milk, syrup and jelly-like balls with juice inside.

Advantages:

• the shopping island takes up little space - about 4 m²
• royalties of 4% of revenue are paid from the second year of operation
• start-up capital (about 0.8 million rubles) can be obtained from Rosbank under the Successful Start program
• The design of the shopping island and equipment placement was developed by the franchisor and successfully implemented in large shopping and entertainment centers, which helps to avoid additional approvals with landlords.

Designer t-shirts Provocation

Many visitors of the largest supermarkets remember the bright showcases of the islands of the Provokatsiya brand, where you can buy T-shirts with hooligan prints.

Store owner and franchise creator Hasmik Gevorkyan recalls that a buyer “threw” this good idea to her.

She opened her first store in Kursk, and now she presents the brand's products in large Moscow malls, another 91 points are the result of partnership with franchisees.

• Estimated amount of initial investment- 0.55 million rubles.
• Profit: 3.57 million rubles.

Auto device for "advanced" buyers

Those who plan to open trading islands in trading floors draw business ideas from successful projects.

In 2009, they began selling automotive electronics: navigators, video recorders, radar detectors and accessories under the Autodevice brand.

Today it is one of the most profitable franchises, according to Forbes. The cost of initial investments is 0.9 million rubles, profit is 2.1 million rubles. The offer of Avtodevice for franchisees is interesting in that the lump-sum fee is minimal - only 39,000 rubles, and there is no royalty.

Summary: the main rule when choosing a product for sale in the format of a shopping island is targeting the target audience.

For success, not only the idea is important, but also a well-executed concept, attractive window dressing, accounting for running and slow positions, and a clear promotion strategy.

All these requirements are met by franchises that have already established themselves as a profitable business. Using them, you can minimize the possible risks.

What to consider when opening a shopping island?

Before you start your business, use the advice of experts to help you avoid embarrassing mistakes:

• When choosing a place to rent, do not limit yourself to the simplest solutions (“acquaintance”, “closer to home”, “largest store”, etc.), arrange a small “tender” for landlords, indicating your wishes on the Internet. Better to choose from several offers - less likely to miss
• Explore the audience of the shopping center! Where the public, who came to buy products or furniture, lives, gadgets are unlikely to be in demand.
• Do not hope that the business will start working without your participation: at least for the first time, you will have to control the hired sellers. Consider the travel time factor to and from the store. For example, the owners of the Madrobots shopping island in the MEGA Belaya Dacha shopping center in Moscow calculated that it took them 4 hours a day to do this.
• Be extremely careful when choosing a contractor for the production of an island! Study the reviews about it on the forums, get "live" recommendations, read the contract and project documentation in advance. You must be sure that the terms of delivery and launch of the finished module will be met and that the supplier will not lose interest in you if you notice a design defect and ask for it to be fixed.
• By approaching the organization of your business with due attention, you will receive a competitive business that brings you satisfaction and profit.

How to open a retail outlet from scratch in the market and in the shopping center

A small business can be started with a small retail store. In this case, the risk of bankruptcy is minimal, and this starting option will be the most optimal.

And this article will help answer questions about how to open a retail outlet from scratch, where to open it, how to choose the right assortment of goods sold, organize a pricing policy and keep records correctly.

Peculiarities

To begin with, the amount of starting capital is determined and the choice of products sold is carried out. A search is made for suppliers whose conditions are favorable and convenient for the opening office work. At the first stage, the choice of adjacent groups of goods is recommended.

When opening a retail outlet in public places - in a market or in a shopping center, registration of an individual entrepreneur will be required.

At the same time, the optimal choice of the system by which the tax will be paid to the state is important. The most common taxation system is the USN.

The selection of the place where the outlet will be located is carried out very carefully. Competitor stores should not be located in close proximity to the outlet being opened.

Having decided on the location, you can agree on the cost and terms of the lease. When concluding a lease, it is worth paying attention to the possibility of its early termination.

The purchase of commercial equipment to create the appearance and design of the store will greatly affect the loyalty and trust of potential customers.

Hiring a salesperson is essential for the businessman to have time to deal with other organizational issues. The friendliness of the seller and his good reference in the assortment will affect the success of the retail trade and its profitability.

Price policy

The cost of the proposed product should be thought out depending on the capabilities of the target audience - it will be a budget product designed for a large part of the population, or an elite one.

It is preferable to choose an intermediate option for setting the price.

To set the optimal margin for the products sold, it is necessary to analyze the prices of the most frequently set sales in the region, it is necessary to study the pricing policy of competitors and adjust the prices of an open outlet from scratch.

Retail Automation

At the initial stage of office work, it is important to promptly obtain reliable data on its active state. To do this, it is desirable to automate this business by selecting a functional accounting program.

Purchasing expensive software products is not justified for a small company due to the associated purchase and maintenance costs.

Online accounting systems do not require installation, as they are basically Internet applications that do not require downloading and updating. Their capabilities:

• Organization of sales in several points;
• Using the seller's interface to register a sale;
• Formation of reports on shifts and for the selected period;
• Creation and printing of documents;
• Automatic and manual assignment of discounts;
• Carrying out cash and non-cash sales;
• And other.

Such programs provide data on the profitability, profitability of the outlet, the cost and volume of goods sold, the dynamics of trade, the balance and movement of products sold, the state of non-cash and cash, income and expenditure for certain items.

The main advantage is the use of a barcode scanner and a printer for printing receipts and labels, which will simplify the registration of viable sales and record keeping in general. Beginners can use the system for free and without time limit.

Assessment of expectations

Before you open a retail outlet from scratch, you should imagine the level of desired income.

At the same time, certain costs cannot be dispensed with: rent, the cost of the first batch of products sold, the cost of arranging the leased premises and advertising, wages for hired workers, and registering an enterprise.

By calculating the costs of opening and evaluating the possible income, you can calculate the approximate payback period for this business. A development strategy should be formulated and the goal to be achieved should be defined. To calculate the achievability of the goal, you can resort to the mathematical formula KIPRO.

Legal aspects:

• Choice of organizational and legal form;
• Collection and preparation of documents for registration of a legal entity or individual entrepreneur;
• Registration with the tax, statistical authorities, the Pension Fund, etc.;
• Obtaining licenses for the sale of retail goods;
• Registration of the leased area;
• Obtaining permits from the fire inspectorate, sanitary and epidemiological station, etc.;
• Acquisition and registration of cash desk;
• Registration of a bank account.

During the execution of the above documents, hired employees are selected.

Trading Rules

When opening a retail outlet, a businessman should know certain trading rules.

Having decided to start such an entrepreneurship, you should contact the administration of the retail segment and make inquiries regarding the lease of space for retail space. Each market has its own options.

Having registered your enterprise, hired sellers are recruited. With a non-promoted outlet, the payment of wages by your employee will be very difficult.

Check out this helpful video tip:

Therefore, at the initial stage, one quick assistant will be enough, with whom it will be possible to work on increasing turnover, expanding the range of products sold and performing marketing moves.

Some (about one in a hundred - passionate about the idea) decide to jump into this pool. Most often by buying an already operating store. I will consider the issue of buying an already operating business later, but for now let's focus on opening an "Island" format store (in simple terms - a tray). The area of ​​such a Klondike, as you might guess, is limited by the size of the rent. The bowl is only 5-10 square meters. So, we want to open the "Island" (this term is more harmonious than the tray - looking with a languid gaze at the girl, casually stating - "I have a store in a shopping center, a small one - an island" - better than "I hold the tray."

1. For starters, what to trade. The city has a lot of shopping centers, wholesale markets, online stores. An "idea" is like a diamond, you have to find it. And if you find a real USP (unique selling proposition), then the key to success is already there. Not 100%, but let's say about thirty. The peculiarity of retail is that even if you sell mink coats half the price of the market, there will be no sales right away. And they won't be for a long time. 1) they will not know about you; 2) those who know will be afraid to buy "why is it so cheap"; 3) those who want to buy - will keep the money (this winter in the old I reach, and then I will buy) and so on ad infinitum. Hysterical "SALE" and "80% discount" in the shop windows will not help much - now it only works for brands. A good USP can be based on Maslow's pyramid of needs (increasingly: food, housing, clothes and shoes, medicines, educational services, etc. up to souvenirs, easels, violins and Stradivarius drums).

As an option - go to the USA or China (preferably Guangzhou) and walk, look, choose. But this is a serious investment - with the amount of 2-3 million rubles, which you are also ready to freeze for a long time (delivery 2-4 months, sometimes more).

Bad luck? We want to try it right away - palm trees from a dream are pricked in the back with sharp leaves. So - let's list the options "what to trade":
1.1. We are looking for something new in China, we bring it, we open it. Requires investments, plus time and expenses for the organization.
1.2. We wander on the Internet in search of cool wholesale Moscow companies, look at the assortment, wander around the shopping center (shopping center), compare, again look at the assortment of wholesalers. Choose. Uniqueness, of course, no.
1.3. We buy a ready-made business. It is quite possible, but there are two options: a) you can buy a working theme for an expensive price b) you can buy cheaper something that will finally go bankrupt already with you. Consider the value of the business as a turnover for 4-6 months (of course, adjusted for profitability) for a point operating in a small plus. So, a store that makes 200,000 in turnover per month will cost 800,000 rubles - 1,200,000 rubles, including equipment, inventory balance (consider it at purchase prices), lease agreements, etc. If it’s cheaper, it’s a reason for checking, if it’s more expensive, it’s also not good. In general, as I said above, the topic is complex - it will be considered separately.
1.4. Franchise. It requires investments, but we immediately get a) a brand, often known b) a single supplier c) assistance in organizing. Previously, the franchise was a utopia, now there are many interesting ones. I myself sometimes look for them on www.beboss.ru There, for example, there is Sunlight - a worthy topic.

2. Decided on the product, found what you like. Now let's calculate that this will have to be done regardless of the decisions in paragraph 1.

2.1. Rent. You are standing in a shopping mall, 10 square meters. Those. of your expenses - at least 4,500 rubles. x 10 = 45.000 rubles. rent per month. But the rate of 4,500 has long been gone, "this is fantastic", so focus on 65,000 rubles. In such places as Mega, and in general the top shopping centers - rent for the "Islands" is 10,000 rubles. per meter, i.e. your amount is 100.000 rubles.

2.2. Sellers. Robots have not yet been invented (and they will certainly cost a lot), and slavery is prohibited (unfortunately). Those. search and hiring of sellers is an objective reality and necessity. Your point requires 30 working shifts per month for 12 hours (from 10-00 to 22-00). So there are at least two sellers. How much will you pay? Well, I don’t know how everywhere, focus on 1,000 rubles per shift. It's minimum. I would even say 1,200 rubles. Total for the circle goes 36.000 rubles. in addition to rent - it's tax-free. Previously, sellers used to be taken as individual entrepreneurs - but since 2013, taxes on them have seriously increased. Of the taxes you will have - taxes from the payroll, UTII or% simplified from turnover. 20.000-25.000 per month lay boldly.

2.3. Office and warehouse. The product tends to sell. Moreover - a good product is sold quickly, a bad one is not sold at all.

Ancient as life itself, the Pareto rule in action. Your 100 or 1000 items of goods will not be sold at once - the most popular and interesting will quickly leave, the rest will freeze and sales will fall. So it is necessary to plan in advance the renewal / maintenance of commodity balances. Where will you store wealth? It is clear that the requirements for the premises are determined by the product - industrial vacuum cleaners are one thing, jewelry is another. Suppliers will bring the goods, it must be credited, priced, and price tags printed. So either a warehouse (which is less common), or just an office (which is more common). You can, of course, at home - but this is so-so an option.

2.4. Accounting system. Ordering goods from a supplier is an intimate and exciting process. Saying "drop in to the store and take what's on sale" is a nice option, but unrealistic. Especially if the supplier is in Moscow. Those. you need a) a computer, b) a program (Excel will not work here, you need to receive goods, write off sales, control balances). The best option, of course, is 1C 7.7. It is possible and 8.0, if there is money - but they already took a lot of them. So we add a laptop (10,000 rubles) and 1C (15,000 rubles). In general, 1C TIS 7.7 is better. + URIB (distributed database management) - but this is already deep in the development perspective. We will immediately mention a printer for printing price tags and invoices, and Internet access - for work (if you rented an office).

2.5. A legal entity with a current account (most likely an LLC), this is 15,000 rubles. Immediately discuss with the bank the installation of a payment terminal - now 50% of buyers have cards. Moreover, the cards allow you to spend loot without interest, but to withdraw interest from ATMs, interest is charged, i.e. the strategy to save on the terminal in the form of "go away and buy" will not work. SKB Bank requires 25,000 rubles. for installing the terminal - having a laugh, we go to Bank24ru and get the terminal as a gift to the current account. I also installed terminals for free at MDM Bank and Sberbank.

2.6. Outsourced bookkeeping. Find a friend - everyone knows an accountant, and while your turnover is small, 5,000 rubles. a month is enough.

Phew...tired. We are left with the choice of a place (I don’t deliberately designate it as a priority - there are many nuances. The place is important, but not primary in the sense that all the best places are not for you, unless, of course, dad is the owner of this shopping center, but there is always a choice from what, so it's not scary). Further inventory and assortment; lease agreement, selection and purchase of equipment (with a design project, of course).

But that's all in the next issue of "Shop for Dummies" :)))

UPD. If the theme of the work of retail outlets is interesting, I will write - a look, as they say, from the inside. So add friends and leave comments to identify interest in the topic.

While there is no interest, well, figs with him - there will be interest - we will return the topic.

Usually business people prefer to open a small retail store at the very beginning of their business. This is correct, since the risk of losing a large amount is minimized. This option is ideal for a good start. If you decide to open a retail outlet, then you need to:

• know how it's done;
• choose a suitable place;
• correctly plan the entire assortment;
• set prices
• engage in proper accounting.

How to open a store

1. First of all, you need to decide what the starting capital will be. It is important to know what products will be sold. After that, you should start looking for suppliers who offer the conditions that will be the most profitable and convenient for you. It is also good to prefer those goods that are adjacent.
2. Have you decided to open your outlet in a large shopping center or market? You must be registered with the tax authority. Choose the right way to pay taxes. USN is an ideal option for retail trade.
3. You need to be very careful in choosing the location where your outlet will be located. Worth a look to see what shops are nearby. It is very good if there are few competitors. If you have already decided, then you need to find out how much the rent will cost. When you have already entered into an agreement, do not forget about the obligatory clause that will allow you to terminate it ahead of schedule.
4. The equipment you purchase must match your outlet. The appearance of the point of sale and its design is very important. Buyers pay attention first to these parameters, and only then look at the range.
5. The seller influences the amount of profit and the success of the entire trade. It is important that he be really experienced. Such a person should be well versed in the assortment. Equally important is his friendliness.

Prices. How to set them up correctly

The target audience (its specific capabilities) has a direct impact on prices. You also need to consider the specifics of your product. It can be elite or budget. If you are just starting your business, then it is better to keep the markup as low as possible. This will help attract buyers. But you need to immediately prepare yourself for the fact that at first you will only get back what you spent. But do not think that a large cheat will provide a good profit. In this case, sales will occur quite rarely.

It is important to choose an intermediate pricing option. You need to find out what level of markup on the goods you sell will be optimal. It is also worth analyzing the prices that are usually set in a particular region. It is also important to study the price at which goods are sold in the stores of your direct competitors. Make the appropriate adjustment.

Work with clients

Principles of automating your sales

You must have a clear idea of ​​the state of your business at the moment. If you write everything in a notebook, it will not help you see the whole picture. Also, you will not be able to decide on the direction in which you need to move. The ideal option is trade automation. To do this, you need to choose the right program for accounting, which has all the functionality you need. Buying newfangled programs in stores is not worth it. They are expensive and require maintenance, which can be detrimental to your business.

Today, there are convenient systems that allow you to keep records online. They do not require installation. You will always be aware of everything that happens in the field of sales. At the same time, you can relax, be on a business trip or do something else. "Big Bird" is a system in demand today. It was created like a regular application on the Internet. That is why downloads and updates are not required. System advantages:

• You can organize sales at several points at once.
• The seller interface is ideal for registering sales.
• You can generate reports for the desired period in shifts.
• Create and print all the documents you need.
• Assigning a discount in manual or automatic mode.
• Carrying out non-cash and cash settlements with each buyer.

You will clearly know the size of the received profit, proceeds. You will know how profitable your company is. You will be aware of the entire dynamics of sales, ongoing movements of goods and available balances, the status of all cash and non-cash funds. Expenditure and income transactions will become as transparent as possible.

If you choose to automate your trading with Big Bird, you can use printers and barcode scanners to easily print labels and receipts. This will make it easier not only to register sales, but also to maintain all records.

If you are a beginner entrepreneur, then using the system will be absolutely free for you. At the same time, the time is not limited at all.

If you decide to open a retail outlet, then be sure to consider all the details. The success of your business depends on you.

17Oct

Hello! Today we will talk about how to open a store. We will consider the opening of any store, and not a specific example by the type of products sold.

Open your own store- one of the most frequent options from which novice businessmen choose. The store can bring a stable income, practically does not require intervention in work, time and effort. However, many are scared off by ignorance of how exactly you can open your own store, how much it will cost and when it will pay off. We tried to answer these and many other questions in this article.

What documents are needed to open a store

Let's figure out together how to open your store from scratch. The procedure for preparing for the opening of a store begins with registration as an individual entrepreneur or a limited liability company. Each of the options has its own advantages, but most often, beginners prefer the sole proprietorship, as in this case there will be fewer reporting problems, as well as lower taxes. And the sanctions for individual entrepreneurs are much lower than for LLCs.
Unfortunately, such benefits and simplifications turn into the fact that the entrepreneur is responsible for all obligations with his own property, and the founder of an LLC risks only a share in the total mass of the authorized capital. Among other advantages is great anonymity, because not everyone knows who is the founder of the LLC. You should also pay attention to the fact that when working with alcohol, registration as an individual entrepreneur is not suitable.

You should make a choice in advance, since it depends on the legal status which package of documents you need to collect.

LLC registration

To register an LLC, you will need to collect the following papers:

• in 2 copies;
• for the sole founder - a decision to establish an LLC, for co-founders - an agreement and minutes of the meeting;
• photocopies of the passport of the director and founders;
• a document confirming the payment of a state duty in the amount of 4,000 rubles (you will need to open a temporary account);
• if necessary - .

If none of the founders of the LLC is the owner of the premises at the legal address, then a letter of guarantee will be required.

On average, the registration process takes about 5 days and as a result, the entrepreneur will receive the following documents:

• charter with a mark of registration;
• registration certificate;
• certificate of assignment of TIN and registration with the Federal Tax Service;

IP registration

To register an individual entrepreneur, you will need a shorter list of papers:

• receipt of payment of state duty;
• signed and certified by a notary;
• a photocopy of the passport;
• photocopy of TIN certificate;
• if necessary - an application for the transition to the simplified tax system.

An important point: those who deal with the entire process on their own do not need notarization of the signature on the application, which will save on the services of lawyers.

The registration period is also 5 days, upon completion, the entrepreneur will receive an extract from the USRIP and a certificate of state registration as an individual entrepreneur. All documents with USRIP and USRLE information for registering an LLC and an individual entrepreneur are sent to extra-budgetary funds every day. The same information is sent to the statistical authorities.

A notice of the completion of registration and a letter from Rosstat can be received either in person at the institution or by mail.

Rospotrebnadzor

Thanks to recent changes in legislation, novice entrepreneurs no longer need to submit a huge pile of paperwork to various authorities. Instead, it will only be enough to notify one specific authority to open a store.

For individual entrepreneurs and LLCs that open trade according to OKVED 52.1, 52.21-52.24, 52.27, 52.33 and 52.62, this body is Rospotrebnadzor. The same applies to those who plan to engage in wholesale deliveries of groceries or non-food consumer goods.

Notice must be submitted in the form specified in the relevant Rules. You can deliver it either personally, or by mail, or in electronic form, certified by an electronic signature. In the latter case, the public services portal is used. Upon completion of the process, you can open the store for the first customers.

Which store is profitable to open

Almost all outlets are in demand among buyers. However, some of them bring more income than others, and the initial investment pays off faster. Next, we will look at various ideas for opening a store, estimate how much money you need to open your store. It is also worth understanding which store is profitable to open in a crisis.

Flower shop

Opening a flower shop is always profitable, but you need to choose the right place and delve into the flower business so as not to incur losses due to damage to the goods. Flowers need to be able to sell!

Produse store

A reliable and popular option, especially attractive to newcomers to the business. The demand for products will never fall, which guarantees a constant income in the case of a successful location of the outlet. However, it requires special equipment, including rather expensive refrigerators. The volume of required investments will be about 600 thousand rubles, and the payback period will be about a year.

Household goods

Such products are also consistently in demand. To open a store, you will need certificates for varnishes, paints, etc. It is most profitable to open household goods stores in small towns and villages. The payback period is 1-1.5 years.

Children's store: toys, clothes, shoes

This product will always be in demand, because no one will save on clothes and shoes for children.

Also, many parents are simply unable to refuse their child when he asks for a new toy. The environment in such a store should be appropriate - the shelves are somewhat lower so that children can reach all the goods, and the interior is best decorated in bright rainbow colors.

Furniture store

In times of crisis, it is worth paying attention primarily to more affordable solutions, and not to luxury furniture. It is also worth paying attention to domestic manufacturers. In terms of quality, their products are not inferior to numerous foreign competitors, but at the same time they are much more affordable.

Hardware store

People are always building - in a crisis and outside it. A variety of building and finishing materials are in stable demand. The profitability of the business, according to experts, is about 20%.

Auto parts store

Ask any car owner and he will tell you that there are always not enough spare parts in stores and you have to wait a long time for them by ordering delivery from another city or country. Auto parts stores will always be relevant. The main thing in this direction is to find your niche.

If you live in the provinces, think about what kind of store to open in a small town. All of the above options are definitely fine. You can also consider, for example, opening a pet store, a car accessories store, a fabric store, etc.

The choice of commercial equipment for the store

No real store can do without the appropriate equipment. The choice of specific models should be made based on the assortment of the outlet. Particular attention should be paid to refrigeration equipment - it is it that takes up the most space, and prices can cause a serious blow to the budget.

The choice of showcases is made on the basis of turnover and assortment. For example, for refrigerated display cases, you should choose models with a deep narrow layout, and the temperature regime for them should be observed within the range from -6 to 0 degrees Celsius for fish and meat and from 0 to +8 degrees for cheese, sausages and confectionery.

After refrigeration equipment, it is worth moving on to choosing racks, which will become the main element for displaying goods. Today on sale you can find models with sections from 600 to 1250 mm long. The price varies depending on the length. For bakery products, showcases are additionally equipped with wooden baskets, and sections of confectionery products are supplemented with restraints that do not allow goods to crumble.

When choosing commercial equipment, special attention should be paid to the following points: stability, functionality. Quality, durability and design. Before purchasing a specific model, you should pay attention to analogues, compare their parameters, and only then stop your choice on a specific option.

Choosing a location for opening a store

A significant role in the question of how to open your store is played by a competent choice of premises for it. There are a number of requirements and aspects that you should pay attention to when choosing.

1. Product type. Certain types of goods require that they be sold in certain places. For example, a grocery store or simple household goods should not be placed in large shopping centers - more accessible premises should be preferred. An excellent option would be a building on a busy street in a residential area.
2. Accessibility and visibility. Remember: even the biggest traffic does not guarantee a large number of visitors and buyers. The point of sale should be located in such a way that there are as many target buyers as possible on the street. You also need to take into account the location of the sign - it should be visible to everyone passing by. Remember: the better the store is visible, the less advertising it requires. It is very important that there are enough parking spaces nearby. Experts believe that the best option would be 5-8 places for every 100 square meters of retail space.
3. Competitors. The presence of neighboring firms can play both a positive and a negative role. Here it is important to take into account their clientele: a hypermarket and an expensive boutique will not bring new clients to each other, and a beauty salon may well contribute to the growth of the client base.
4. Price. One of the most important factors. It is worth noting that here we are talking not only about the cost of rent. Any room requires periodic repairs from the owner. In addition, marketing costs should be included in this amount when the store is located far from the main flow of visitors. Do not forget about monthly payments: utilities and others. In some cases, additional redevelopment may be required, which entails considerable costs.
5. Personal preferences. If you yourself plan to work in your own store, when choosing a room, it will be useful to take into account your own preferences - the distance from the house and the like.

It is very important not to rush when choosing a room for a store. Try to research the area in advance, look at potential customers and competitors. In some cases, you should not be afraid to postpone the opening date for this, because the wrong choice will result in a whole lot of problems.

Choosing a vendor for a store

As the seller fights for each client, so the suppliers fight for their customers. At its core, a supplier is the same store, but a wholesaler. The supplier should be chosen very carefully. Particular attention should be paid to the following criteria:

• Reliability. Of course, reliability is the most important criterion. It includes how obligatory the supplier is regarding the execution of the order, how honest he is during the calculations, how timely he delivers.
• Price. It is perfectly logical that everyone wants to buy a product as cheaply as possible. Under equal conditions, preference should be given to the supplier with the lowest prices.
• Range. It is also a very important criterion - the wider the product line will be exhibited, the more interest it will be able to attract.
• Brand recognition. Everyone knows that trading is inextricably linked with psychology. To quickly gain a reputation, you should work with the most famous and popular brands. In addition, there are much fewer problems with working with them - it is much easier to return or replace goods under warranty.
• Additional nuances. Among the important little things should include discounts, bonuses, deferred payments, the issuance of goods for sale and other similar ones. They will allow you to get additional profit, so you should definitely not neglect them.

Don't limit yourself to working with just one supplier. The best option is to purchase from 2-3 wholesalers at once. That way, if there is a problem with one, the others can close the gap.

It is also necessary to take into account such a nuance as logistics. To do this, you should find out in advance how the delivery network is built, which transport companies operate in the city of the supplier and your own. The best option would be delivery by rail.

Finally, communication with suppliers is most often conducted via e-mail. It is enough to select the positions of interest, and the supplier will issue an invoice in response to this. After payment, the selected transport company will deliver the goods.

Recruitment for the store

Each employer, when looking for employees, can go two ways. He can try to find high-class professionals who will immediately show the highest result, or he can hire promising talented people who have yet to learn the art of trading. As always, there are pros and cons in both cases.

In the first case, the employer will face the problem of a lack of such specialists. In addition, they will require an appropriate salary, which not everyone can afford. Yes, and each such employee, by experience, also has a number of peculiar attitudes, so first you need to rebuild them to new conditions. Among the advantages, it should be noted that it will be possible to save on training, and employees will be able to work on the day they are hired.

Talented beginners will become clay in the hands of a master. With proper guidance, they can become top-class professionals, but there is a chance to get only problems instead. But the salary of such an employee may be lower. At a minimum, at the stage of gaining experience, training and internships. Such people can be raised in a team as successful and dedicated employees who are fully consistent with the specifics of the work.

Unfortunately, talent is not always revealed, and loyalty to the company may not come. The training of a new employee is invariably associated with costs, including attendance at courses and trainings. And just the assortment of goods will need to be learned - to find out its features, advantages and disadvantages. When hiring a talented newcomer to work, one should pay attention not only and not so much to his presentation and communication skills, but also to quick wit, because in a short time he will need to remember a lot of characteristics of various goods.

The result is the following picture: highly skilled professionals are the preferred option if you can afford them. Otherwise, you will have to make do with promising newcomers.

Who is in charge of recruiting? In all more or less large companies, this role is assigned to the personnel department. The search for new specialists is most often carried out in the following ways:

• Relatives and acquaintances. As practice shows, this is a common option, but often one of the worst. No matter how close an acquaintance is, this does not mean that he will be a good employee and seller. Unlike people from the street, it is more difficult to objectively evaluate the skills of a relative. Very often we subconsciously smooth out obvious shortcomings and biasedly encourage our relatives.
• Posting ads in the store and on the street. One of the least expensive, but at the same time effective ways, which is attractive. Those who apply for an ad found on the trading floor can be immediately sent to the personnel department, which will save a lot of time. Unfortunately, this turns out to be too much traffic - the manager's office is very close, so just curious people can enter it, hoping for luck.
• Advertisements in print media and the Internet. There are two main paths here. You can explore an existing offer or submit your own ad. In the first case, you will have to spend a lot of time and effort to study applicants and consider their candidacies. As a result, even searching for one employee can take several days. Your own ad has a number of advantages - if you compose it correctly, then unsuitable candidates can be weeded out immediately. Those interested do not have to call - they themselves will come to your personnel department.
• Working with recruitment agencies. The main advantage of this option is the shifting of all work on the study of resumes, searches and interviews to a third party. As a result, only those people who fully match the specified profile will be sent to your company. The disadvantages of the approach are obvious: the work of a recruitment agency requires its own payment, sometimes very rather big. And despite all the precautions, the acquisition of a "pig in a poke" is quite possible. You can avoid risks if the contract with a recruitment agency mentions the payment of a fee only upon enrolling an employee in the state at the end of the probationary period.
• Talent hunting or Headhunting. This method of personnel search is one of the most relevant developments. It consists in poaching highly qualified specialists from other companies. The main advantage of this approach is the ability to observe employees in action, assess their skills and abilities. The main disadvantage is the high costs, because you will need to make a fairly profitable offer that he cannot refuse. And once a lured employee can always be lured again: one should hardly expect any unconditional devotion from such a person.

The methods mentioned above are equally suitable for finding experienced professionals and promising newcomers. The only exception is headhunting. When looking for a professional, experts recommend contacting a recruitment agency, as the chance of finding a truly experienced employee increases many times over. Beginners can also be searched for by other, less expensive means. Experts believe that the team that will combine experienced specialists and young beginners will be optimal. This will make the store more efficient and lower wage costs.

Finally, when hiring, you should not focus your attention only on a diploma and a resume. It is also worth paying attention to the charm of the applicant and his appearance. Remember that sellers will become the face of your company and this face should be beautiful and cheerful.

Store business plan - tasks and goals

An important point in the question of how to open your own store is the preparation of a business plan. Despite the opinion of some entrepreneurs, it is simply impossible to do without compiling it.

The preparation of a business plan should satisfy the following objectives:

• It should help a potential investor understand whether it is worth investing in a project.
• The information in it should be decisive for the bank if a loan is required.
• The plan becomes the source of all information about the project. This information will be useful not only to the founders, but also to outside observers.

Accordingly, the business plan should solve the following tasks:

• Determination of the circle of persons responsible for the implementation of the plan.
• Identification of target markets, determination of the position of the store in the market.
• Setting short- and long-term goals, forming tactics for achieving them and development strategies.
• The product of an estimate of profitability and possible costs.

It is important to remember that a well-written business plan becomes the key to the prosperity of the store. In no case should you ignore this point, since a business plan is necessary not only for large companies, but even for the most modest shops.

Choosing the form of taxation

The issue of choosing the form of taxation plays an important role when opening a store. It is on this that not only the tax burden depends, but also the volume of penalties for various misconduct. It should be said right away that there is no universal answer here, everything is strictly individual. However, there is an algorithm that will help you make a choice:

1. Prepare a general description of the company: where the store will be located, whether there will be legal entities among the clients, what is the value of the assets and the planned annual revenue.
2. Make an analysis of all forms of taxation and choose common taxes for all.
3. Choose your preferred option.

The choice of the form of taxation should be made on the basis of your net profit, and not on the amount of tax burden. In some cases, it makes sense to choose a system with large taxes, which will save money in the future or achieve a specific goal - occupying a certain market segment or the like.

General system of taxation or OSNO

Applicable to sole proprietorships and LLCs. It is the default option - if there were no statements about the transition to another form, then the OSNO is used. The requirements include bookkeeping, keeping a book of expenses and income.

OSNO taxes for LLC:

• The main tax is corporate income tax in the amount of 20% of profits.
• VAT value added tax – 0, 10 or 18%.
• Corporate property tax of up to 2.2%.
• Insurance premiums for employees - 34%.

Taxes OSNO for IP%

• Income tax personal income tax in the amount of 13% of income.
• VAT - 0, 10 or 18%.
• Insurance premiums.

The main disadvantage of OSNO is the complexity of the calculations - only experienced accountants can cope with them.

Simplified system of taxation of the simplified tax system

LLCs under the simplified tax system do not pay property taxes, income taxes and VAT. An individual entrepreneur is exempt from VAT, personal income tax and property used in activities. USN is not available to everyone.

USN requirements for LLC:

• Less than 100 employees.
• Income less than 60 million rubles a year.
• Lack of representative offices and branches.
• Income for the last 9 months is less than 45 million rubles.

There are no restrictions for IP.

USN tax rates: 15% for taxes on income minus expenses and 6% on income. The latter option is preferable for stores with low costs. Most often, entrepreneurs choose the first option with a simplified tax system of 15%. However, this option should not be considered the best - before making a choice, it is better to analyze both options.

Single tax on imputed income or UTII

It is a single tax on imputed income, that is, a fixed tax on a specific type of activity. This tax does not depend on income, it is paid even in the absence of it. Payment is made every quarter.

Conditions for the transition to UTII:

• Suitable activity.
• Less than 100 employees.
• Must be permitted in the area where the activity is carried out.
• For an LLC, the share of a third-party organization should be no more than 25%.

The transition to UTII is not possible for individual entrepreneurs on a patent basis, and for those who pay agricultural tax.

Patent system or PSN

Currently, there are 47 types of activities that fall under the patent system of taxation. You can find them in article 346.43 of the tax code. The rate for individual entrepreneurs is 6% of the possible annual income. For the transition, the company must have no more than 15 employees, and the annual income must not exceed 60 million rubles. The term of a patent is from one month to one year.

The main advantage of PSN is the lack of reporting, the need for a cash register and a fixed amount of tax. This option is optimal for entrepreneurs whose activities are seasonal and of little use for stores.

How much does it cost to open a store

Many are wondering - how much will it cost to open your own store? Which store to open with minimal investment? It is simply impossible to answer this question at least somewhat unambiguously, there are too many factors in use. What exactly are you planning to sell? In which city will the store be opened, and in which area? Because of this diversity, prices vary in a very, very wide range. Most often, something definite can be said already at the stage of business planning, and then a new, even more interesting question arises: where to find start-up capital for opening a store?

Experienced entrepreneurs start looking for funds after registering a business. In this case, a detailed business plan is on hand, in which you can see the entire project with an indication of the amount for its implementation. It is possible that the required amount could have been found much in advance and now there are no problems with the issue of payment.

Otherwise, you can refer to the following sources:

• Investors. After you have a business plan ready, you can try to find an investor for the project. Unfortunately, this path is one of the most difficult - not everyone will be ready to invest their own funds in your business.
• Banks. A bank loan is also a common method of solving a problem. However, you should not think of it as a panacea - it often falls on the shoulders of a novice entrepreneur like a yoke, significantly slowing down business development.
• Friends and relatives. You can always try to involve friends or relatives in the cause. Moreover, we are talking here not only and not so much about a loan, but about a full partnership. After you develop, it will be possible to simply redeem the share.

Attracting the first customers

After opening the store, the question arises of attracting the first buyers. Currently, marketers have managed to come up with many recipes for success, but the simplest and yet most effective are:

• Distribution of leaflets. The main thing here is a bright attractive design that would make a person not only take the leaflet, but also become interested in its content. It should also contain important information regarding the goods you offer, as well as the address, contact numbers, etc. You can distribute leaflets not only on the streets, but also scatter them in mailboxes and put them on tables in supermarkets.
• Posting ads. The method is as simple as it is effective, but not without drawbacks. Not many people look at notice boards (unless they are at public transport stops). In addition, this method can spoil the reputation in the future - "advertising on poles" is perceived negatively by many.
• Display advertising. Perhaps the most optimal method to date. You can place an ad in newspapers, on television, but, first of all, you should advertise on the World Wide Web. The latter option is especially good because it will not require so many investments, and the audience coverage will be simply huge. In addition, you can choose literally any convenient format for your advertising.
• Recommend to friends. You can tell about your product to acquaintances, friends, relatives, relatives of friends, etc. This option will be the easiest way to advertise your product without spending any money at all. At the same time, it is also distinguished by its efficiency, because we all trust our own environment much more than even the most beautiful flyers. Do not discount the effect of "word of mouth". Even experts admit that it is one of the most effective advertising methods.

Finally, it is worth giving a few tips that may be useful to aspiring entrepreneurs who are thinking about how to open their own store.

Rather than developing their own brand entirely, entrepreneurs prefer to franchise. This phenomenon is called franchising and is a special type of relationship between entities in which the franchisor transfers the rights to conduct business without restricting either the basic principles or the business model of the franchisee.

Such an approach has its pros and cons.

Advantages:

1. Saving money;
2. Product certification;
3. Ready ground for business (no need to develop a strategy, concept, etc.);
4. More acceptable credit terms;
5. Decreased advertising costs (the brand will no longer have to be promoted);
6. Centralized marketing strategy;
7. Support from the copyright holder in terms of procurement, supply, design and staff training.

Flaws:

1. Difficult conditions for both parties due to the shortcomings of the legislative framework of the Russian Federation.
2. The contract is concluded for a period of 5 years. Termination is subject to penalties.
3. Costs in the form of monthly royalties.
4. Constant control by the brand owner and some restrictions.
5. Franchising does not eliminate the need to go through numerous bureaucratic procedures, including the registration of an LLC or individual entrepreneur.

Franchises of many stores can be found in ours.

Conclusion

As you can see from the above, if not everyone, then many, can open a store today. You need to know where to start to open your store. The main thing in this case is careful planning and understanding of the processes of the store. Of course, no business at the beginning of the journey is complete without a lot of troubles, but if you follow the tips given above, in a year or two your own outlet will begin to generate a steady income. We hope that we were able to help you, and now you can easily answer the question of how to open your store!

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Privacy agreement

and processing of personal data

1. General Provisions

1.1. This agreement on confidentiality and processing of personal data (hereinafter referred to as the Agreement) is accepted freely and by its own will, applies to all information that Insales Rus LLC and / or its affiliates, including all persons belonging to the same group with LLC "Insales Rus" (including "EKAM Service" LLC) can obtain about the User during the use of any of the sites, services, services, computer programs, products or services of "Insales Rus" LLC (hereinafter referred to as the "Services") and in during the execution of Insales Rus LLC of any agreements and contracts with the User. The User's consent to the Agreement, expressed by him in the framework of relations with one of the listed persons, applies to all other listed persons.

1.2. The use of the Services means the User's consent to this Agreement and the conditions specified therein; in case of disagreement with these conditions, the User must refrain from using the Services.

"Insales"- Limited Liability Company "Insales Rus", PSRN 1117746506514, TIN 7714843760, KPP 771401001, registered at the address: 125319, Moscow, Akademika Ilyushin St., 4, building 1, office 11 (hereinafter referred to as "Insales" ), on the one hand, and

"User" -

or an individual who has legal capacity and is recognized as a participant in civil legal relations in accordance with the legislation of the Russian Federation;

or a legal entity registered in accordance with the laws of the state of which such entity is a resident;

or an individual entrepreneur registered in accordance with the legislation of the state of which such person is a resident;

which has accepted the terms of this Agreement.

1.4. For the purposes of this Agreement, the Parties have determined that confidential information is information of any nature (production, technical, economic, organizational and others), including the results of intellectual activity, as well as information about the methods of carrying out professional activities (including, but not limited to: information about products, works and services; information about technologies and research works; data on technical systems and equipment, including software elements; business forecasts and information about proposed purchases; requirements and specifications of specific partners and potential partners; information, relating to intellectual property, as well as plans and technologies related to all of the above) communicated by one party to the other party in written and / or electronic form, expressly designated by the Party as its confidential information.

1.5. The purpose of this Agreement is to protect confidential information that the Parties will exchange during negotiations, conclusion of contracts and fulfillment of obligations, as well as any other interaction (including, but not limited to, consulting, requesting and providing information, and performing other assignments).

2.Obligations of the Parties

2.1. The Parties agree to keep secret all confidential information received by one Party from the other Party during the interaction of the Parties, not to disclose, disclose, make public or otherwise provide such information to any third party without the prior written permission of the other Party, with the exception of cases specified in the current legislation, when the provision of such information is the responsibility of the Parties.

2.2. Each Party will take all necessary measures to protect confidential information at least with the same measures that the Party applies to protect its own confidential information. Access to confidential information is provided only to those employees of each of the Parties who reasonably need it to perform their official duties for the implementation of this Agreement.

2.3. The obligation to keep secret confidential information is valid within the term of this Agreement, the license agreement for computer programs dated 12/01/2016, the agreement of accession to the license agreement for computer programs, agency and other agreements and within five years after termination their actions, unless otherwise agreed by the Parties.

(a) if the information provided has become publicly available without violating the obligations of one of the Parties;

(b) if the information provided became known to the Party as a result of its own research, systematic observations or other activities carried out without the use of confidential information received from the other Party;

(c) if the information provided is lawfully obtained from a third party without an obligation to keep it secret until it is provided by one of the Parties;

(d) if the information is provided at the written request of a public authority, other state authority, or local government in order to perform their functions, and its disclosure to these authorities is mandatory for the Party. In this case, the Party must immediately notify the other Party of the request received;

(e) if the information is provided to a third party with the consent of the Party about which the information is being transferred.

2.5. Insales does not verify the accuracy of the information provided by the User, and is not able to assess its legal capacity.

2.6. The information that the User provides to Insales when registering in the Services is not personal data, as they are defined in the Federal Law of the Russian Federation No. 152-FZ of July 27, 2006. "About personal data".

2.7. Insales has the right to make changes to this Agreement. When making changes in the current version, the date of the last update is indicated. The new version of the Agreement comes into force from the moment of its placement, unless otherwise provided by the new version of the Agreement.

2.8. By accepting this Agreement, the User acknowledges and agrees that Insales may send personalized messages and information to the User (including, but not limited to) to improve the quality of the Services, to develop new products, to create and send personal offers to the User, to inform the User about changes in the Tariff plans and updates, to send marketing materials to the User on the subject of the Services, to protect the Services and Users and for other purposes.

The user has the right to refuse to receive the above information by notifying in writing to the e-mail address Insales - .

2.9. By accepting this Agreement, the User acknowledges and agrees that the Insales Services may use cookies, counters, other technologies to ensure the operation of the Services in general or their individual functions in particular, and the User has no claims against Insales in connection with this.

2.10. The user is aware that the equipment and software used by him to visit sites on the Internet may have the function of prohibiting operations with cookies (for any sites or for certain sites), as well as deleting previously received cookies.

Insales has the right to determine that the provision of a certain Service is possible only if the acceptance and receipt of cookies is allowed by the User.

2.11. The user is solely responsible for the security of the means chosen by him to access the account, and also independently ensures their confidentiality. The User is solely responsible for all actions (as well as their consequences) within or using the Services under the User's account, including cases of voluntary transfer by the User of data to access the User's account to third parties under any conditions (including under contracts or agreements) . At the same time, all actions within or using the Services under the User's account are considered to be performed by the User, except for cases when the User notified Insales of unauthorized access to the Services using the User's account and / or any violation (suspicions of violation) of the confidentiality of their account access.

2.12. The User is obliged to immediately notify Insales of any case of unauthorized (not authorized by the User) access to the Services using the User's account and / or any violation (suspicion of violation) of the confidentiality of their means of access to the account. For security purposes, the User is obliged to independently carry out a safe shutdown of work under his account at the end of each session of work with the Services. Insales is not responsible for the possible loss or corruption of data, as well as other consequences of any nature that may occur due to the violation by the User of the provisions of this part of the Agreement.

3. Responsibility of the Parties

3.1. The Party that violated the obligations stipulated by the Agreement regarding the protection of confidential information transmitted under the Agreement is obliged to compensate, at the request of the affected Party, the real damage caused by such a violation of the terms of the Agreement in accordance with the current legislation of the Russian Federation.

3.2. Compensation for damages does not terminate the obligations of the violating Party for the proper performance of obligations under the Agreement.

4.Other provisions

4.1. All notices, requests, demands and other correspondence under this Agreement, including those including confidential information, must be made in writing and delivered personally or through a courier, or sent by e-mail to the addresses specified in the license agreement for computer programs dated 12/01/2016, the agreement of accession to the license agreement for computer programs and in this Agreement or other addresses that may be further specified in writing by the Party.

4.2. If one or more provisions (conditions) of this Agreement are or become invalid, then this cannot serve as a reason for the termination of other provisions (conditions).

4.3. The law of the Russian Federation shall apply to this Agreement and the relationship between the User and Insales arising in connection with the application of the Agreement.

4.3. The User has the right to send all suggestions or questions regarding this Agreement to the Insales User Support Service or to the postal address: 107078, Moscow, st. Novoryazanskaya, 18, pp. 11-12 BC "Stendhal" LLC "Insales Rus".

Publication date: 01.12.2016

Full name in Russian:

Limited Liability Company "Insales Rus"

Abbreviated name in Russian:

Insales Rus LLC

Name in English:

InSales Rus Limited Liability Company (InSales Rus LLC)

Legal address:

125319, Moscow, st. Academician Ilyushin, 4, building 1, office 11

Mailing address:

107078, Moscow, st. Novoryazanskaya, 18, building 11-12, BC "Stendhal"

TIN: 7714843760 KPP: 771401001

Bank details: