03.12.2020

What sells well in the Crimea in the summer. Business in the Russian Crimea - seven real stories


Each territory has its own specifics. The Republic of Crimea is a unique object for entrepreneurial activity Doing business here has its own peculiarities and nuances. To begin with, let's consider how business in Crimea differs from business in any other place.

Features of local entrepreneurship

Due to the geographical location and the current political environment, it will be easy for enterprising businessmen to organize a competent and profitable business.

The tax situation is extremely discharged and facilitates the task of paying taxes and tax costs, all these measures were taken due to the risks and the insufficiently stable situation at the territorial facility, the possibility of imposing sanctions and the difficult situation in general.

Based on possible risks, the state, in order to reduce possible losses of capital and attract entrepreneurial power, is trying to organize the most acceptable conditions for doing business.

In addition to the state initiative, Crimea has a wide tourism sector and is considered a resort area, which contributes to the opening of a powerful additional business area.

Development of resort areas by organizing small business gives birth to a healthy spirit of competition, which entails an upswing of the economy throughout the Republic.

Characteristic features that have positive aspects:

Features that cause inconvenience to the entrepreneur:

The problems of entrepreneurs do not depend on the region, and in addition to regional overlaps, problems of federal significance impose their own inconvenience on local businesses, so Crimean businessmen should be especially prepared for risks and financial shocks.

  1. Unsustainable Policies and Sanctions.
  2. Lack of clarity and wording of SEZs, possible amendments and bills that increase the percentage tax rate and the list of restrictions on activities.
  3. Difficulties in promoting products to the markets of the Russian Federation from the territory of Crimea, this inconsistency makes it necessary to establish trade relations, which is not always easy, especially when taking into account the mutual interest of the parties.
  4. Lack of an effective strategy with minimal capital investment and risk reduction, this problem occurs in any entrepreneur, but it is especially acutely felt on an unprepared, but fertile soil Crimean market.
  5. Lack of a well-defined infrastructure also hinders private entrepreneurs.
  6. Low solvency of the local population.
  7. Low skill level of employees.

TOP-9 Ideas for Crimea without investments

need to build on the provision of services.

Accordingly, in order for your services to be in demand, you need quality, which depends entirely on the skills and abilities of the entrepreneur. No investment means lack of employees in the state, separate premises for rent, widely informative advertising and other necessary steps for running a business with high profits, however, at the initial stage, you can do without capital at all.

Before you start running your business without investments, make sure:

Idea number 1.

Making and selling homemade souvenir products from improvised means;

Uniqueness lies only in your skill and ability, and there are always enough people who want to buy a souvenir as a keepsake.

Idea number 2.

Organization of leisure and childcare, games and entertainment events;

Organizing leisure activities for children and giving parents some free time is also very important. promising service. However, it is necessary to remember the responsibility and be extremely focused on the safety of children.

Idea number 3.

Storage boxes, sun loungers for rent;

Idea number 4.

Massage and sunscreen services;

Idea number 5.

Swimming instructor for adults and children.

Learn to swim and bring back from vacation useful skill will please many. For safety, it is enough to conduct classes in small groups, and fence the territory with buoys. For this type of activity, you need to have the appropriate permission and bear a high degree of responsibility.

Idea number 6.

Organization and conduct of excursions.

Unfortunately, the listed activities can only be carried out seasonally, this is the only drawback, however, these ideas are considered the most striking example of doing business. without investments.

Ideas with minimal investment:

Idea number 1.

Construction and carrying out repair and construction works, erection of fences, improvement of sites.

Due to the low cost of real estate, many are interested in buying it. Not everyone can rebuild a house “on the coast” of the sea or make repairs in an apartment on their own, so the help of a specialist will never hurt. Only real professionals and virtuosos in construction will be able to successfully conduct business in this area, here you can already conclude enough big deals and make good profits.

Idea number 2.

Farming, running your own business.

Products own production are always in demand among local residents, they can also be exported for sale to neighboring regions. Success will bring knowledge of the intricacies of farming, which imposes great responsibility. The climate of Crimea is completely conducive to farming.

Idea number 3.

Drilling of water wells.

Extremely relevant for the Crimeans, as the infrastructure of the republic is in a disappointing state. The installation cost depends on the subtleties and details of the work, but for starters, you can purchase small-sized affordable models in the region of 70 - 100 thousand rubles. Of course, it is necessary to work for some time as a driller and get acquainted with the process, study all the subtleties and only then start working on your own.

conclusions

Considering all the difficulties and risks that are inevitably present in any business, Crimea is still a suitable place for doing business and tends to develop in the future. If you decide to start a business, then you are ready to take responsibility and take risks, while the state tries to reduce costs and encourage small entrepreneurs as much as possible.

Video idea

A story about a real entrepreneur and his business - the production of eco-products.

Not so long ago, on March 18, 2015, the anniversary of joining Russia was celebrated in Crimea. During this time, there have been a number of changes in social sphere, banking, transport, tourism. has been adjusted and price policy peninsulas. And now, a year later, it is quite possible to assert that wealth and expenses have leveled off.

In general, the Crimeans have come to their senses after all the changes, and many of them are striving to build their own own business. At the same time, the amount of starting capital for those wishing to become an entrepreneur is often not large. Therefore, people try to find niches with low competition, minimal cost to start a business and a quick payback.

One of the areas of business that matches these search parameters is vending, automated trading through machines.

The main advantages of the activity are:

    ease of business maintenance

    low cost of components

    no need for employees

    relative quick payback

Vending is not just a good start to your business, but also a successful one ready business where you can make good money.

Assessment of the level of competition

According to the results of a survey of Crimean residents who are interested in trading through vending machines, they already have their own vending networks, it turned out that the market is practically free!

“Vending in Crimea is poorly developed. In the overwhelming majority of cases, these are coffee machines and very rarely snack machines,” says Ilya, a novice vendor. But at the same time, the inhabitants of the peninsula believe that there are great prospects for the development of the vending business.

In 2014, about 3 million people visited Crimea. And this despite the fact that he was cut off from international direct air travel, railway communication was sharply reduced, and with some cities it was completely stopped.

According to the results of a survey of Crimeans, it turned out that vending machines there are few in the cities of the peninsula, and, as a rule, these are vending machines for coffee and tea. As for other types of vending equipment, there are snack machines, a small number of condomats and milk machines.

Are there any prospects?

Promising areas of vending on the peninsula can be considered vending machines for cakes, coffee and snack vending machines, vending machines sports nutrition.

In resort towns, in addition to snacks and coffee, vending machines for soda water, souvenirs, sunscreens, beach accessories, and hygiene products will become in demand.

Thanks to joining Russia, Crimea is developing, becoming more comfortable and modern. At this stage, there is a great opportunity to become successful in a low-competitive business area.

We, like most Russians, are glad that Crimea has reunited with the Russian Federation. But we understand how hard it is to experience such changes and start living new life. Therefore, the VendShop company gives every inhabitant of the Crimean peninsula a 3% discount on the purchase of any vending machines from our range, so that Crimeans can start a business with minimal costs!

After the map of the world changed once again, and Russia returned its territories, the idea to open a business in Crimea came to many Russians. Among them are those who already have a profitable business in other regions of the country, and those who are just starting their journey leading to prosperity and financial independence.

The coast of Yalta from a bird's eye view

The peninsula needs investment. After separating from Ukraine, it represents an unplowed economic field with huge potential. Building a bridge across Kerch Strait has become another factor that makes business in the Crimea promising and justified.

Business in the Crimea in 2020 has not lost its attractiveness. Moreover, judging by the feedback from those who have already begun to invest in the development of the region, the peninsula promises to become another breadbasket for Russia. The role is played and geographical position in relation to other states, and the presence of a sea coast, and the remnants of the Soviet economic base.

According to economic analysts, Crimea will always be a great place for business development. Now it can be called a "gold mine", which has just begun to be developed.

Opening a business in Crimea from scratch, even with small investments, you can feel the return in six months. At right choice economic niche, you will quickly get back on your feet and move from investment to income growth.

Quantity legal entities in the Crimea, information about which is contained in the Unified state register

State investment in the peninsula

The times of the economic decline of the Crimean peninsula are in the past. Government Russian Federation a plan for state investment in the infrastructure of the region was developed. Until 2020, it is planned to invest 707 billion rubles in development.

Income and federal budget and the total income of the Crimean peninsula

Based on the foregoing, we can make a confident forecast that in the near future large, medium and small businesses in the Crimea will develop and prosper. Here are the factors that experienced businessmen pay attention to:

  • Investments have already begun to lift the economy of the peninsula.
  • The incomes of the local population are stabilizing and growing.
  • Due to the increase in the number of solvent citizens, trade begins to grow.
  • Demand for services and goods has emerged and continues to grow.

It is possible to pour a small “fly in the ointment” into the proposed “barrel of honey”: today the pace of development of the region lags behind the planned ones. There is growth, but not as fast as expected.

Watch the video: How the economy is developing in Crimea.

5 reasons that make business in the region promising

So, in 2020 it is worth starting a business in the Crimea for the following reasons:

  1. In the local market, when compared with other regions of the country, there is very little competition.
  2. Small investments with the right choice of segment and a reasonable policy for the implementation of business ideas in a few years will turn undertakings into a successful and promising project.
  3. Crimean real estate, both residential and commercial, has a reasonable cost.
  4. There is a promising market work force and specialists.
  5. Local authorities provide support to those wishing to start their own business.

What business to develop? The outlook depends on decision. In order to make it easier to choose a zone of activity, you can also consider business ideas for the Crimea with minimum investment.

12 promising ideas for business development in Crimea

This peninsula is one large resort area, which will be visited by more and more tourists as it develops. Hence the conclusion: even if high competition travel business has great potential here. You can make money on visitors by trading, renting out living space, excursions and all kinds of entertainment.

Due to its location and climate, Crimea is one large resort area

Idea number 1: opening a mini-hotel

It is no secret that people living on the coast at all times earned money by renting out rooms, sheds, outbuildings, etc. to visitors. The range of prices is huge and is often limited only by the imagination of the dealers. In 2020, even out of season, a modest bedroom with a minimum set of furniture will cost guests at least 500 rubles per day. The closer to the sea, the more expensive.

The hotel business in Crimea is profitable investment funds

A small hotel business can be a good start for an investment. All you need to have is a property to rent out. Considering that in 2020 the crisis is still hosting in Russia, and many citizens are forced to give up vacations abroad, there will be no shortage of guests.

Analysts say that a mini-hotel is one of the most promising ways of small business development today. if you have start-up capital, sufficient for , consider opening it.

Idea #2: Bicycle rental

Crimea is a great place for cycling. The opening of a regular bike rental in the resort area, as well as the complex organization of tourist routes that customers will do on them, will also be promising.

Watch the video: Helpful Hints organization of bike rental.

Organizing bike tours requires the following:

  1. Purchase or rental of bicycles. At the start, 6-8 units will be enough. If you consider that one bike costs an average of 12,000-14,000 rubles, you will have to spend 72,000-112,000. For a small business that is starting up, this is quite an acceptable amount.
  2. Route planning. It is advisable to involve an experienced specialist in the process - a local guide.
  3. Advertisements. Perfect for this purpose social media. With a small investment, you can start attracting clients.
  4. Tourist graphics. Always remember about responsibility: do not violate the planned routes and leave strictly when it was planned.

In the described, as in any other tourist business, discipline is extremely important.

Idea number 3: opening an entertainment center

Analysts note that a lot is being done for visitors on the Crimean peninsula. As for the local population, the fact that the Crimean youth also need decent places for recreation and entertainment is forgotten. Therefore, promising for business development in the Crimea will be:

  • karaoke;
  • lounge bars;
  • clubs;
  • discos;
  • cafe, etc.

How, for example, to open a lounge bar that will become an attractive place for recreation for both the local population and visitors? The following is required:


When deciding to open a lounge bar, take into account that, according to experts, this species activities becomes payable only after 2–2.5 years.

Idea #4: Camping

A good start to start may be the opening of a campsite. The cost of the project depends on whether you buy land or lease it.

Considering that the price of one hundred square meters for purchase is from 1,000,000 rubles, it is better to take advantage of the state’s current offer and rent land for 49 years.

How to rent land plot from the state for 49 years

The main problem that you will definitely encounter will be the supply of water and electricity to the site. This issue must be studied in advance, before concluding a lease agreement.

If funds are not enough, you can limit yourself to plumbing. In Crimea, drinking water is in short supply. Maybe, best solution will drill a well in the area.

When opening a campsite, other difficulties may arise:

  • The area must be level. If this is not the case, it is better to look elsewhere. Otherwise, you will have to hire special equipment for alignment.
  • The land should be located in a shady zone so that people can hide from the sun. Find a good place in a forested area and close to the sea is not so easy.

Drillers will have to be hired to organize wells. This is due to costs that are difficult to predict at the initial stage.

With all the problems, camping is considered affordable for beginner businessmen. Recoil at proper organization will be in its second year of use.

Despite some difficulties in organizing this business, camping is considered affordable for beginners

Idea number 5: organizing beach attractions

This type of investment is characterized by low investment and good returns. The main disadvantage is seasonality. All year round You can't earn money by providing the service. In order to organize a profitable amusement park on the coast, you do not need to rent large areas of the beach area. According to analysts, with a competent organization, no more than 1,000,000 rubles can be spent on all needs.

For a beginner mini-park, it will be enough:

  • Kangaroo trampoline or sports trampoline.
  • Trampoline slides.
  • A small number of electric vehicles.
  • Apparatus for making cotton candy.
  • Refrigerator with ice cream.

Such an undertaking will become profitable in about 2–2.5 years. In the presence of cargo transportation, it is possible to organize a mobile mini-park, which will pay off in 1.5–2 years. It is estimated that only one trampoline is capable of generating revenue of up to 20,000 rubles per day.

The organization of beach attractions is characterized by low investment and good returns.

Idea #6: Excursions

Their organization is suitable for small and medium businesses. The peninsula is not only beautiful, but also rich in natural, historical and architectural sights. Properly organizing excursions, you will not lack customers. You need to do the following:

  • Develop interesting programs and routes.
  • Rent a bus with a driver.
  • Hire professional guides.
  • Register individual enterprise.
  • Launch website and advertising campaign.

There must be several programs. The organization of group excursions will be relevant, but you should not forget about individual routes.

It is estimated that the organizer of the business has 15% from each client for the tour. Entrepreneurial businessmen during the holiday season earn from this type of activity from 200,000 rubles a month.

One of the attractions of the Crimea - Swallow's Nest is located on a sheer 40-meter Aurora rock of Cape Ai-Todor

Idea number 7: trade on the beach

A business that does not need any third-party support that can rise from scratch is beach trading. The following products sell well during the season:

  • cotton candy;
  • water;
  • juices;
  • ice cream;
  • bakery;
  • hot corn;
  • beer, etc.

Consumer goods are in use: swimwear, hats, glasses, swim rings, souvenirs and much more.

Watch the video: Trading on the beach is a business idea with little investment.

Even near zero investment can have a return. The best option - traveling trade for which you need to have a car. With it, you will ensure the cooling of the products sold. The refrigeration unit needs a converter from 12V to 220V, which can provide vehicle.

To register a business (IP) with the local tax office, you will need to pay only 800 rubles. You also need money to buy goods. At the height of the season, everything flies with a bang, and the margin can be made from 50 to 150%.

The best option taxation in this case will be the simplified tax system. If you use a vehicle, you will need to issue a sanitary passport. The seller must have a health book.

Sample sanitary passport for a vehicle for transportation food products

Earnings in the described area depend on the scope and investments. On average, even at the start, you will have from 25,000 rubles per month.

Idea No. 8: drilling wells

For tech-savvy people who want to devote themselves to serious business, the organization of well drilling is perfect. The prospect is connected with the shortage of water in the Crimea, not all citizens living in the region have access to clean water. Even if it is available, many wealthy Crimeans prefer to separate themselves and become independent from the unstable water supply.

The above makes well drilling profitable business. To get started, you need to purchase a drill. Today it costs from 150 to 300 thousand rubles.

It looks like a portable drilling rig

A drilling rig with a conveyor costs an average of 800,000 rubles.

It is estimated that net income from one well is 5,000 rubles. As a result, payback comes in four to six months after the start.

The annexation of Crimea to Russia expanded the borders for domestic businessmen.

The declining position of Ukrainian producers on the territory of the peninsula allows them to openly compete for their place in the sun. The economy is in a state of restructuring.

Now is the period when you can invest a small amount in a business and become a leader in a short time.

Earn the first money in 6 months? - Yes, it's real.

Let's take a look at concrete ideas together that will help you earn your first income by starting business in Crimea.

Why Crimea? The policy of comprehensive investment.

Why should you choose Crimea as a platform for business?

First of all, because our state intends to invest 707 billion rubles in the development of the infrastructure of the peninsula until 2020. Crimea can become a gold mine, both for start-up entrepreneurs and investors.

Let's draw a logical chain that will help explain the benefit to the reader:

  • Investments have a positive effect on the development and recovery of the economy.
  • An increase in the level of the economy leads to the stabilization of the income of citizens in Crimea.
  • An increase in the number of middle-income people will lead to an increase in the financial circulation.
  • Where can people spend their money? For goods and services, i.e. business derivatives.

It should be understood that in entrepreneurship there are no bad or good conditions for business. It all depends on your ability to benefit.

Let's be realistic: at the beginning of 2017, Crimea did not reach the previously established level of development, but there are still breakthroughs.

5 reasons why Crimea will be attractive for business in 2017:

  1. Little market competition.
  2. Local business support.
  3. High level of competition among potential employees.
  4. Relatively reasonable cost of real estate in the Crimea.
  5. Business development perspective. small investment can be successful project after a couple of years.

Think about whether it is worth taking the risk and founding in the Crimea, taking into account such initial conditions?

If you answered yes to this question, it's time to move on to real ideas for earnings in the Crimea.

6 ideas for business in Crimea + 6 months to implement each

Idea number 1: Drilling wells in the Crimea.

What you need to know about Crimea? There are always problems with water - that's a fact.

Despite all the beliefs of the authorities, not all residents of this region have access to clean drinking water or cannot water their garden beds.

Create a water business in Crimea!

Drilling wells for domestic use is an actual and profitable idea with a minimum lead time.

The material part of the business is 70% of the drill. Its cost ranges from 150,000 to 300,000 rubles.

If you decide to get down to business seriously from the first orders, buy a drilling rig + a truck. The cost of such a business kit is 750,000 - 800,000 rubles.

Where to find clients for this business?

    Clients can be owners of cottages, residential buildings in Crimea.

    Water is simply indispensable in the economy. It is applied everywhere: from what flows from the faucet in the kitchen, ending with watering early vegetables in the greenhouse.

    Crimean farmers.

    Work with farms will provide you with a sufficient number of orders, but will require industrial machinery to implement the business idea.

How much can you earn from a well drilling business?

The cost of arranging one well starts from 15,000 rubles. "Clean", you will have 5,000 rubles. When fulfilling 1 order per day, the payback of the business is 4 months.

Beneficial, right?

Idea #2: Bicycle tourism as a business in Crimea.

What do you associate Crimea with? - The sea, the mountains, the most magnificent landscapes.

Laying a fascinating bike route is not difficult. Emotions to customers - money to you.

How to organize a bike tour in practice and make a business out of it?

    Work on the material part– rent or purchase of bicycles.

    To start a business, 6 - 8 units will be enough, the cost of one is 12,000-14,000 rubles.

    We lay out the route.

    With the help of an experienced guide, think over the route through the Crimea, stopping points and rest.

    We are hiring a team of clients.

    Cycling schedule.

    Always be punctual and responsible - follow the agreed schedule and direction of the route.

Depending on the conditions and duration of the tour, prices vary greatly.

For example: a bike tour in the Crimea for a group of 7-9 people, with an overnight stay in a decent hostel, will cost 23,000 rubles for each client.

The payback of such a business in the Crimea is 2-3 months.

Idea #3: Winery.

The unique climate of the Crimea creates excellent conditions for winemaking.

Every reader has seen on the counter of a wine store trademarks Inkerman, Massandra, Sun Valley.

Opening your own winery is a huge investment + a lot of competition. But we should also not forget about the possibility of exporting products from Crimea abroad, which increases the level of business profitability at times.

In 6 months it is possible to build your own winery with an incomplete work cycle.

What does it mean? You purchase goods from local suppliers of grapes in the Crimea, while you yourself are directly involved in the development of unique recipes and the production of wine.

It is worth paying attention to local grape varieties:


Grape sortShort description
Chardonnay is used to make sparkling wines.

Frost-resistant variety, the size of the bunch is small, the berries are medium in size without a bright taste.

Tsimlyatsky black

The variety is different active growth shoots and skin density of berries.

Cluster 15-18 cm, berries with a fruity tint.

Sauvignon

Small clusters - 12-13 cm. Bush of medium height, brown shoots.

The taste of berries is specific, which gives the wine a special flavor.

Saperavi

A bunch of medium size, long stem. Small waxy berries. The taste is viscous and refreshing.

Mid-season variety, high yield.

Grapes are used to produce table wine, as well as Cahors.

Pinot franc

The growth of the bush is moderate, standard clusters with a warty stalk.

The taste of the berries does not stand out - sweet, tart with a light fruity aroma.

The yield is average.

Wine production is a prestigious business. Crimea is an ideal place for a vineyard. Not to take advantage of such conditions is simply stupid.

quote italics The formula for success in Crimean: the best grapes + the diligence of an entrepreneur = a quality product * a high cost.

Idea No. 4: Business in Crimea: an entertainment center.

In Crimea, there is a problem with quality recreation for young people. All business on the coast is aimed at the comfort of tourists. Entrepreneurs simply forgot about other regions of Crimea.

Open, a lounge bar, is just a great idea that both visitors and local authorities will appreciate.

How to open your own lounge bar in Crimea?

    We start with business registration.

    The best form of business for a lounge bar is an LLC.

    Contact your local federal tax service with an application for registration. Within 5 working days you will be issued a certificate of registration and registered with the Unified State Register of Legal Entities.

    Room. Required area - 40-50 square meters. m.

    The rental price starts from 40,000 rubles per month + repairs.

  1. 5-7 staff members will be able to ensure the smooth operation of the institution.
  2. The next stage is the purchase of furniture + interior design details.
  3. Work organization. Marketing company.

It will take at least 6 months from the idea to the moment of opening. The payback of a lounge bar is 2-2.5 years.

Certainly, we are talking O profitable business (22-25%).

Idea #5: A wind farm in Crimea is a great business.

Crimea is a very windy peninsula. This is caused by elevation changes and exposure to continental winds.

Making money on air flows is very symbolic for modern business.

The price of an industrial-scale wind generator for 250 kW per month starts from 150,000 rubles.

Worth paying Special attention government support for businesses. The production of clean energy is a prestigious business that receives investment from the state.

If the scale of your initial capital allow you to invest several million, an environmentally friendly business in the Crimea is the best solution!

Idea No. 6: Business in Crimea - budget fast food cafes.

Why exactly ? Because financial position Crimean residents are not allowed to eat in expensive establishments.

Let's think soberly: if you saw an expensive restaurant on TV and think that it is in the top of the most profitable establishments in the city, this is not so.

80% of people leave their money in establishments that offer delicious food at low prices.

What to cook?

  • pizza,
  • hot dogs,
  • soups,
  • pancakes,
  • pasties,
  • French fries,
  • salads.

The emphasis is on the simplicity and availability of ingredients.

An excellent marketing ploy is to set a maximum price threshold.

For example, if a standard portion of any menu item costs 100 rubles, this will attract a large number of clients. Combined lunches for office workers will help to find regular visitors and reduce the assortment (along with the costs).

Remember the main rule successful restaurants- short menu.

Never mix incompatible recipes, keep an eye on the quality of the supplied products. One poisoning can ruin a reputation forever.

Tell in detail about all the possibilities of each

from the businesses presented above - it is simply impossible.

Let us dwell on winemaking in the Crimea. Development and prospects of the industry in video:

Business in Crimea This is work for the future. The peninsula is developing in small but sure steps. Properly invested funds will definitely bring their dividends.

PS. Crimean infrastructure needs cash injections, the state provides all possible support for the development of material and social fund, but this is not enough.

Are you ready to work today for financial stability in the future?

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At the start of the tourist season, many hospitality facilities noted a drop in demand by 20-40% (hereinafter - the data of our company's research), the number of requests was inferior to last year. Experts associated this situation with two factors: in general, part of the tourists, having visited the Republic and disappointed with the quality of their vacation, refused to return, and at the same time, vacations in Russia are generally characterized by a small depth of booking, decisions are sometimes made 4-5 days before travel, not six months.

However, popular and modern facilities hospitality on the southern and eastern coasts of Crimea, by the end of April, they were talking about 80% occupancy for July-August.

Why don't they come here?

The tourist flow actually differs from the forecasts of optimists, and it is constrained, among other things, by the limited capabilities of the Simferopol airport, the difficulty of moving to Crimea along railway and by car. For many, the word "ferry" - and you need to cross the Kerch Strait by ferry - raises questions and is the equivalent of the phrase "not for me, it's difficult."

Of course, the state programs to reimburse the cost of air tickets from the cities of the Russian Federation to Crimea make many people fly here on vacation. But still, without subsidies, a direct flight for four (two adults and two children), for example, from Yekaterinburg to Simferopol and back will cost at least 110 thousand rubles, which is not so little.

Tourist attraction factors

The most attractive place was and remains its South Coast - the Southern Coast of Crimea. It is here that about 60% of tourists go. All other resorts (Koktebel, Feodosia, Evpatoria, and so on) are forced to win back interest in their resorts - mineral waters, mud, the sea.

The new season of 2016 was probably the first in which the number of events on the territory of the peninsula will exceed 50 during the season alone. Of course, they are not yet as large as we would like, but most of their festivals and events are annual. Therefore, interest can be sustained if all goes well.

Today, the peak months of demand for trips to the Crimea - July and August - can be predicted as very popular. I can say with confidence that hotels are already more than 90-100% loaded, and only the "private sector" can satisfy the demand of the last moment. There are a lot of such options in Crimea. In the low season, only complex modern facilities remain - hotels, sanatoriums.

Do we need new hotels here?

The payback of a high-quality hotel facility currently being built on the territory of the peninsula is within 12-16 years. At the same time, for resort real estate (apartments) - within 1-2 years, but this sector is still at an early stage of development.

The best companies in the region in the field of hotel real estate show 1-3 deals per month annually. At such a rate of sales, a modern resort apart-complex will sell its dachas by the sea for 4-5 years.

Investors who are now launching in Crimea are absolutely right: history has shown many times that there is no better time to enter new market than the crisis with its macroeconomic complexities and instability. All these criteria are temporary, and the hotel business is a long-term business. Having successfully started now, you can be fully equipped when the infrastructure improves and more tourists go to Crimea.

In addition, no international hotel chains Lately did not go (and will not go out in the foreseeable future) to Crimea: while the sanctions are in effect.

Pros and cons of the hotel business in the Crimea

Let's start with the positives.

+ The best development is in the low market

What I said above: the crisis is not forever. It is easier to start now to be fully equipped when a stormy flow of tourists comes to Crimea.

+ There are new directions

Yes, the South Coast has traditionally been and remains popular in Crimea. But new directions will also develop: for example, it is worth waiting for the growth in popularity of areas located closer to the bridge under construction across the Kerch Strait. Such "underestimated" areas have great investment potential.

+ Domestic tourism is growing

Demand for recreation within the country has grown significantly, including due to macroeconomic changes. But not only. We believe that even after the opening of Turkey and Egypt, interest in recreation at the resorts of our country will continue. For the vast one Black Sea coast Krasnodar Territory obviously not enough, and here the Crimea is a good alternative.

The disadvantages include:

– Expensive construction

The creation of any hotel complex is the passage of a development cycle of 2-4 years. Putting the project into operation is thus costly. In addition, building in Crimea - with current infrastructure until the bridge is opened - is an expensive solution in itself. On average, building a hotel here will cost 30-50% more than in the continental part of the country.

– Payback and seasonality are your enemies forever

The high payback periods of projects are primarily associated not with a high investment threshold or the difficulty of entering the market, but with low demand and extremely noticeable seasonality of the Crimean resorts. The high tourist season - from June to September - is replaced by an almost complete extinction of business the rest of the time. This does not allow you to reach payback quickly. Thus, the majority of format large objects in the calculation reach indicators of 14-20 years. Which, of course, is beyond the investment interest of many potential players.

– Hello, we are looking for talents

All resort towns suffer from a shortage of qualified personnel in the service sector, and the Crimean ones are no exception. But the labor market offers mainly seasonal workers who are ready to work in Crimea only 2-3 months a year. They often lack experience and require a place to live. It turns out that a tourist who has a rest in a hotel pays not only for his vacation, but also for the bed and breakfast of the maid.


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