ooji (Oji) - Russian, specializing in the production of men's, women's, children's clothing, as well as shoes. The brand was founded in 1998 in St. Petersburg. Until 2010, the company operated under the Oggi brand.
For 2015 the oodji brand belongs to the August company.
Brand lines
Women's
collection. The line is aimed at girls who choose a discreet style, neutral shades and a laconic cut.
Ultra. The collection is intended for girls who value individuality and follow fashion.
elegance. The line includes outfits for the office and special occasions.
Men's
Lab. A clothing line designed with fashion trends in mind.
selection. A collection that includes classic style clothing as well as smart outfits.
oodji update their assortment monthly. Thus, more than 2500 models are produced annually.
Brand history
In 1998, entrepreneurs Dmitry Garbuzov and Dmitry Ermakov founded the Oggi brand in St. Petersburg. In the first years after the creation, he began to produce casual clothes designed for a youth audience. These were, etc. Then the range of the brand was expanded: Oggi began to offer outerwear and , a line was also added.
In 2010, Oggi rebranded to expand trading network- opening of new brand stores. The company changed its name to oodji. In the same year, men's and children's clothing lines (from 3 to 12 years old) were launched.
In 2012, oodji launched a shoe line. By this time, the company had over 400 of its own and in the cities of Russia, and the brand's turnover was 300 million.
Imagine, but I didn’t even notice at first that the shops, and we also have departments (sections, boutiques) with such a brand in our city, changed their signboard with the name. Well, "oggy" and "oggy", I went especially without delving into either the name or how it is translated. Just a little later, when my eyes fell on the sign, I began to understand that the usual mentally pronounced name does not “fit in” with what it catches the eye, because it already turns out to be “ooji” in Russian words. Accordingly, the question arose: "what happened to the former boutique, if the product is the same (well, a certain style is present in the assortment), but the name of the former one is not?". So more knowledgeable people suggested that the brand changed its name somewhat, that's the whole secret. And the product line, like price policy have not changed.
I was not very excited about the name change, because it is quite natural that the brand wants development and global recognition. For me, something else is more important, it is that the quality of the goods remains the same or gets better, and the prices, due to the expansion of production, do not increase, because that is what made the Ooji brand attractive, and still remains for the mass consumer, that the prices for clothes from small to large fit into the line for economy buyers.
Now for the immediate answer for the fashion quiz. We choose the option "today", i.e. Italian word "oggi".
Petersburg brand women's clothing Oodji occupies one of the leading positions in Russian market. This is not surprising, because the collections of the brand are distinguished by style, practicality and originality. Initially, in 1998, the brand was founded under the name Oggi, which means “today” in Italian. But in 2002, the company began to develop international market and there were problems with brand registration. Therefore, the decision was made to rename it to Oodji.
The first team of the brand consisted of only 20 people who worked hard for a year on the first collection. And in 1999 it was presented to the public. Through the use of advanced production technologies and careful observation of global fashion trends, the company was able to quickly win the love of fashionistas. A considerable secret of success is reasonable prices. And all because the main production was concentrated first in Russia, and then in China. But design studios are located both in St. Petersburg and in Paris. So the brand's collections never lag behind world trends. Oodji in numbers The conquest of the fashion market in the middle price segment began with the opening of the first ten stores in 1999. The trading floors of Moscow and St. Petersburg occupied 100 square meters, and the collections consisted of 600 models per year. Three years later, Oodji expanded significantly. Shops with an area of 400 square meters began to appear. The main production is moved to China to offer customers better prices. In 2002, the company operated 150 stores throughout the Russian Federation.
2005 was marked by a new leap in development - the opening of a design studio in the center of world fashion. Thanks to the Paris office, the brand team becomes international. Which has a positive effect on the collections. And in 2008, the company already had 300 stores in Russia, as well as the first trading platforms abroad. Fashionistas from Belarus, Kazakhstan and Ukraine were able to appreciate Oodji's fashionable clothes. In 2011, the brand enters the global market, changes its name and offers a line for men. About five thousand models are developed per year. There are shops with an area of 1000 square meters. The collections are presented in branded boutiques in Poland and the Czech Republic. By the end of 2013, Oodji boasted a turnover of 380 million euros and the launch of an online marketplace. And in 2015, the clothes of the Russian brand were presented in seven countries, 350 stores. The company employed about 2500 employees. Changing the company's policy during the crisis In 2010-2012, the company was able to achieve the title of leader in the production and sales of clothing in Russia. But in 2014, Oodji, like many other brands, had a little difficulty. As a result, in a year and a half, 486 stores turned into 416 outlets by July 1, 2015. The reasons for these changes were financial reports for 2014. So revenue decreased to 9.4 billion rubles, which is 13% less than last year's results. As a result, the 14th position in the clothing and footwear retailers market was replaced by the 24th position. Also at the end of 2015, the company began to curtail activities in Eastern Europe. As a result, 16 stores in Poland, the Czech Republic and Slovenia were closed. Most likely, this decision was made due to the devaluation of the ruble. Today, Oodji are focusing on the most lucrative and challenging Russian market to strengthen their position.
ooji is a leading company for the production and sale of clothing in the fashion-retail market of Russia. Today, the oodji brand store network includes more than 400 stores in Russia, the CIS countries, Eastern Europe and is constantly expanding.
The history of the Company began in 1998 in St. Petersburg, when the first store under the OGGI brand was opened. Thanks to the flexible policy of the Company, which allows to quickly respond to the fashion preferences of customers and the variety of regularly replenished collections, the oodji brand quickly gained fans in the Northern Capital.
With the Company entering the international market in 2010, the spelling of the brand name changed to oodji. The name change opened a new page for the Company in its history. Simultaneously with the beginning of the development of a network of stores in Europe, the oodji brand launched a new men's clothing and accessories line, all models of which are completely created in the brand's Parisian design studio. The launch of the new line was a great success among the male audience.
The year 2012 was marked for the Company by the launch of two new lines at once: oodji kids - children's clothing and accessories - and oodji shoes - fashion footwear for men and women.
In the spring of 2013, following the wishes of the brand's clothing customers, oodji's own online store was successfully opened. Fans of the brand got the opportunity to quickly and conveniently order things from their favorite company online.
The philosophy of the brand lies in the words world, today (OGGI is translated from Italian as "today"). To feel, observe and notice original trends in all areas of life, in order to be the first to reflect them in the brand's collections - the main principle of the oodji Company.
Today the Company is registered in more than 10 countries of the world and continues to successfully conquer the European market. oodji designers and buyers get inspired every day fresh ideas trendsetters of world fashion capitals, follow fashion trends in music and cinema and use interesting solutions in creating brand clothes. Maintaining affordable prices, a combination of classic and original items in the brand's collections - all this is oodji.
The women's collection is represented by the ULTRA lines (bright youth collection), COLLECTION (stylish, noble line) and ELEGANCE ( fashion clothes 50-60 sizes).
Men's collection - LAB (ultra-fashionable collection of clothes and accessories) and SELECTION (seasoned, elegant line with a predominance of classic clothes for work and leisure).
Children's collection - BOYS and GIRLS. The line is designed for children 3-12 years old. It includes both classic models for school, as well as casual clothes and accessories for leisure and walks.
Interesting information about the Oggi brand. Reference information about trademark Auji.
"Oji" is a clothing brand that was renamed Oodji in 2010, and now you can sometimes find clothes with both labels in stores. This brand is very popular among young people. In 2012, the company launched two more new lines for sale: clothes for children (Oodji kids) and women's and men's shoes (Oodji shoes).
According to official history, the first OGGI store was opened in St. Petersburg back in 1998, when the history of the brand began. The change of name, according to the assurances of the company, is due to the fact that the company has entered the international market. Unfortunately, personally, I have never managed to meet her in Europe. But I would very much like to.
More recently, the company had a myriad of working sites. Now, fortunately, only one of this huge variety works. As can be understood from official information, the brand Oodji, under which clothes are now produced, was created specifically in order to move west. The company is allegedly already registered in more than 10 countries and continues to conquer the European market.
The official website is now bilingual: in English and Russian, which is good news. And I want to note that both versions, in my opinion, are made very well, even the online store works (only in the Russian version). So, let's open the English version and try to find those stores, those European countries where you can buy Oodji brand clothes.
To be honest, some bewilderment came to me, because, well, I did not find on the map more than 10 countries of the world in which Oji's branded stores are open. From the pleasant, I would like to note that a store in the Czech Republic was found on the map. In my opinion, this is very commendable.
Despite all the positive moments with the brand's entry into the European market, the foreign segment of the Internet still does not know anything about this brand, I could not find any links or references found on the go. Well, this is understandable - the company is only at the beginning of its journey, competition in Europe is high.
I would really like to hope that the quality of the goods sold by Oodji in Russia is no worse than in Europe.
It remains to wish the company success! And happy shopping to you!
And yes, don't forget to share your experiences and opinions!
