From the erroneous opinion about the unsuitability of most women for entrepreneurship, humanity has abandoned quite recently. Although in some cultures the fair sex is denied the right to work today. Although, in the civilized world, the ability of women to create successful business is no longer in doubt, and the pathetic attempts of some men to prove the opposite only eloquently demonstrate the level of development of the latter.

Practical experience and statistics show that women are very successful even in those areas that, due to their characteristics, are considered to be masculine. But there are areas in which it is much easier for ladies to achieve outstanding success. As a rule, these are traditional women's areas - health and beauty, pedagogy, psychology, trade, cooking and the service sector.

The latest statistics show that in the formation of sources of passive income, women are also equal in success with men. They are distinguished by higher patience, the ability to work for a future result. A clear advantage of women is innate intuition and flexibility of thinking. In business, these qualities play an extremely important role.

Unfortunately, most business women are young girls. Women with experience do not dare to plunge into the abyss of entrepreneurship because of far-fetched complexes, disbelief in their own strengths and the negative baggage of past failures. But the wisdom that comes with age and rich experience can be a decisive advantage. A young woman is often forced to choose between business and raising children. Grown up children do not need guardianship and give their mother a lot of free time for self-realization. You just need to decide. The legendary Mary Kay started her business at the age of 50 and managed to develop it into one of the most successful and largest cosmetic companies in the world.

It doesn't matter how old you are. The modern world offers a lot of interesting opportunities for creating a profitable business. Choose an activity you like and start working for yourself.

“Spheres in which there is no competition with men”

There are areas in which men have a clear superiority. They are connected with construction, engineering, various technologies. If you do not have the ability and a decent education in these areas, you should not compete with men. The problem is not in ability, but in the fact that you will have to spend a lot of effort on gaining authority and constantly proving your superiority. This is only possible for a few.

If you are new to business, it is better to choose less complex, but in demand and close to you directions. The World Wide Web is of great help in this regard. Statistics show that it is on the Internet that it is much easier for women to create a successful business, because most users are the beautiful half of humanity. No matter what you decide to do, without active advertising on the network, it is much more difficult to succeed.

To organize a business, you need a certain start-up capital. What to do if it is not there? The Internet will also help with this. Here you can find many ways extra income which will help raise the required amount. Don't have the right knowledge? A wide variety of training courses are at your service. original ideas to build a business from scratch.

Do not hurry. In the absence of experience in entrepreneurship, it is recommended to start gradually and with a minimum range of services that you can provide at the highest level. Gradually, the necessary knowledge, experience and understanding will appear in which direction to develop.

A hobby or activity that you do better than others, you probably have. But you mistakenly believe that they will not pay for it? Try to offer your services and make money on your hobbies or talents - you will be pleasantly surprised, because so many people need them.

“5 simple and in-demand business ideas for women”

We note right away that these areas are not mandatory for women and do not limit their opportunities. But these destinations offer the ladies a clear competitive advantage because men rarely succeed in them. These ideas are simple and proven over many years of experience. For beginners, they are perfect. Another criterion by which this selection was formed is the demand for the service.

Production and trade of handicrafts

Women are distinguished by perseverance and a penchant for creating beautiful little things. The ability to patiently work on the smallest nuances is also characteristic of the fair half. As a child, you probably sewed clothes for dolls with enthusiasm, decorating them with bows and embroidery, making funny greeting card were engaged in needlework. All this is extremely appreciated in the modern world, is called the fashionable word "hand-made" and can bring a solid income to the craftswoman.

Here are just a few of the most popular destinations:

Embroidery and beaded jewelry.
- Hand sewing soft toys and original dolls.
- Creation of compositions from flowers.
- Production of original accessories.
- Create funny souvenirs and unique gifts.

These things can be sold among friends and close acquaintances. For successful trading, you do not need to look for premises and spend money on organizing a business. Minor start-up costs are needed only for the purchase Supplies. Create your masterpieces high quality photos and post them in in social networks. Believe me, you will not end up with clients, especially on the eve of the holidays.

These are excellent conditions for a start, and the idea is extremely in demand and has the potential to develop into a large and profitable business.

Children's creative studio

This idea is suitable for women who have a pedagogical education. The ideal time to implement is parental leave. Too many parents are too busy with work and do not have free time to play with children and develop their creative abilities. Offer your friends the opportunity to give their children 2-3 hours a day for music, drawing, clay or clay modeling, learning in a playful way foreign languages and other equally interesting and useful ways of development. This idea will be received with great enthusiasm, because general education and preschool institutions do not offer such opportunities, and classes in specialized studios are too expensive.

This business can be started from home. For creative studios, the law is less severe and demanding, and allows you to work with kids at home.

If the business goes well, you will soon be able to expand, rent a room and offer your services to a wide range of young clients.

Shop for women's or children's goods

To organize this business, you need a certain start-up capital. But only the speed of development depends on its size and the target audience shoppers. A modest start is also possible with little money or goods provided for sale or on partnership terms.

Most women like to dress beautifully and understand quality and stylish things. If there is a shortage of women's goods in a certain category in your city, borrow free niche- the love and devotion of customers is guaranteed to you.

Every mom knows how hard it is to find baby clothes. good quality corresponding to the average level of income. For enterprising business women, this direction can also become an immense and extremely promising field for activity.

If you do not have experience in business, it is not recommended to take a loan to organize a store. It is safer and wiser to start with a small project that does not require a significant investment. With experience, you will be able to more soberly assess the needs of the market and the likely risks.

And again we draw your attention to the Internet. The World Wide Web Lets You Get Started trading activity With minimum investment. You can earn the necessary start-up capital on mediation advertising products of other stores. This will allow you to thoroughly study the demand for different types of products and create your own business with minimal risks.

Sell ​​your knowledge

There is no woman in the world who is not an expert in a certain field. You can’t even imagine that someone doesn’t know how to bake delicious pies, but in reality, many women are looking for this knowledge on the Internet.

Perhaps you are an experienced seamstress with unique craftsmanship secrets. Do you know how to get along with children and suffer, watching the stupid mistakes of young and inexperienced mothers on the street? But someone has to teach them? Share your knowledge and experience.

Knowledge of daily skin and body care is extremely in demand. If you are actively involved in sports and have managed to maintain a toned figure, tell other women how to achieve the same results.

These are just a few of the most popular queries on the World Wide Web. And you can profitably sell any knowledge. Setting up this business is very easy. Record a high-quality and useful video, post it on the network. You can earn on views, because popular sites and pages of social networks receive high income from advertising. You can sell the course, conduct master classes and trainings.

Knowledge is highly valued, it can be the beginning of a new successful business.

Health and beauty services

Those who consider this direction unpromising are very much mistaken. Despite the abundance of beauty salons, only a few offer a decent quality of services. Statistics show a significant increase in interest in healthy lifestyle life, new sports and the growing cult of a beautiful and fit body.

If you have an education as a hairdresser or cosmetologist, actively train and take care of your body, start creating a business in this area. By offering quality services, you are sure to achieve significant success. This niche is still free.

“A few tips for beginners”

If you have not yet decided what type of business you want to do, choose something in which you are a highly qualified specialist. Do not know your potential and are not confident in your professional skills? Make a list of your favorite activities. Take your time, write down everything you really like, and don't discard anything by jumping to the conclusion that it won't make money.

Work through the list and try to figure out what you're really good at. Consider feedback from your boss, family, and friends. Don't limit yourself. Example. You are passionate about historical literature. Everyone in your environment is aware that you remember all the dates of significant historical events, interesting details from the lives of famous people. Are you sure that it is impossible to make money on this? But this is not the case, because you can create a training course that will have great success with a wide range of people.

In this way, go through all the hobbies and do research on which ones are most in demand in the market.

Having made a decision, do not delay the start and start an active search for the first customers. Notify about new service relatives, friends in real life and social networks. Try to provide the first customers with the highest possible level of service and do not rush to immediately raise the cost of your services. Ask clients to point out flaws in your work and recommend you to their circle of friends.

With a reasonable distribution of income and constant business development, very soon you will notice that you have managed to raise good capital, acquire a wide range of regular customers and good business experience.

Do you work in the beauty industry?.

We also have a beauty industry bulletin board. Posting ads is free and registration is not required. But there is pre-moderation of ads.

The global market for beauty salons: global trends and development prospects

Throughout the history of the development of beauty salons, their essence has not changed: they not only offer professional beauty treatments, but also sell elite cosmetics. Over the past 10 years, the beauty industry has undergone significant changes, which, in turn, is reflected in the salon business.

From this article, you will learn about the key segments of the beauty salon market, new and most popular types of cosmetology services, as well as promising conditions for the development of the salon industry as a whole.

State of the global beauty salon market

The main share of this business area is represented by independent beauty salons that offer a traditional package of services: manicure, pedicure, massage, skin care procedures, mainly facial, make-up, tinting of eyebrows and eyelashes, depilation. These organizations also regularly provide hairdressing services - cutting, styling, lightening and styling. In addition, this type of salon can provide tanning services, non-medical methods of hair restoration and nail care.

The dominant segment of the beauty salon market is skin care. In 2010, it increased by 5%, amounting to $50 billion a year, and already in 2015 this figure rose to $61 billion a year - 22%, in the next few years it is expected to grow to 24%. The Asia-Pacific region dominates the market, accounting for almost 50% of its global volume.

Significant growth can be traced in the field of injection cosmetology, the demand for which for the period 2011-2015 showed an increase of 9%. However, side effects from the use of dermal fillers prevent more active development of this segment.

Skin care is the main service area of ​​beauty salons.

According to marketing research IBISWorld, the beauty market of North and South America covers more than 750,000 beauty salons, spas and hairdressers. However, it is quite fragmented: 50 largest companies receive 15% of the total income. In 2013, the market volume amounted to 85 billion US dollars, and by 2020 this figure should increase to 138 billion US dollars. From 2014 to 2020, an average annual increase in sales of up to 7.2% is expected.

As of 2010, the skincare market in Europe was US$15 billion. Since then, it has increased to 18 billion, which indicates an average annual sales rate of 3%. Rejuvenation procedures have become the dominant segment, accounting for 17% of the market, which is equal to almost 2.5 billion US dollars.

China's salon business is strongly driven by demand from middle-class consumers. The market segment for hair removal procedures in 2010 was equal to 9.5 million dollars, and over the next 5 years, the average annual sales growth reached the level of 5%. In the future, this figure will decrease to 4%. In 2014, the skincare industry was worth $10.5 billion. Anti-aging treatments account for 26% of the market.

The market of beauty salons in Russia is considered one of the most attractive for global companies. First of all, this is due to the fact that Russian women initially spend much more on cosmetic products and procedures than Europeans and Asians. For example, residents of Spain, Portugal or Greece are ready to spend, on average, about $256 per year on cosmetic services, for Switzerland this figure is slightly less - $230, but the British agree to part with $198.

Speaking of Russian women, this amount is much less - within 90 US dollars, however, it is worth making an allowance for the size wages abroad and in Russian Federation. If in 2000 only 4% of women visited beauty salons in the country, by 2014 this figure had grown tenfold - 40%, and this figure continues to increase.

As of 2012, the beauty salon industry in Russia consisted of about 30,000 establishments, which generated a profit volume of almost 120 million US dollars. In the next few years, the growth trend should have continued, demonstrating an average annual rate of 7-10%. Anti-aging procedures remain in demand, but in the field of cosmetic surgery, non-surgical or more gentle methods prevail (massages, peels, mesotherapy, the use of dermal fillers, injectable cosmetology).
The figures speak for themselves: the market for beauty salon services is developing dynamically, despite global economic processes.

Beauty salons - from eyelash extensions to solid gold face masks

There is a stereotype about beauty salons that this is an organization that provides a full range of cosmetology services. However, in the conditions of the development of the world market, such universality is not a dogma. Mostly, it is on the correct formation of a portfolio of procedures and services, as well as on the choice of the specifics of the salon, that its further success depends.

Many entrepreneurs around the world today are abandoning the traditional concept of a beauty salon as an all-inclusive establishment for the provision of cosmetology services, switching to more private solutions. So, let's say, the same barbershops have revived - special hairdressing salons for men, which were extremely popular at the beginning of the last century. Such establishments are focused on attracting a special category of clients who appreciate not only professional grooming, but also the opportunity to communicate “in the same language”. Often, men in barbershops are also served by men who know firsthand about shaving and beard care.

Brow Bar- new format mini beauty salon for eyebrows and eyelashes

Mini-salons for eyebrow correction turned out to be very popular. And, if you think that they can only offer to pluck eyebrows, then this is a rather deep delusion. In such studios, specialists not only correct the shape of the eyebrows, but also work with eyelashes. The advantages of this version of the beauty salon are compactness (the studio is perfect for placement, for example, in mall), profitability, no need for a large staff or the purchase of expensive equipment.

To work with eyebrows, you can use both traditional techniques, say, the ancient method of removing excess hair on the face with the help of threads rubbing against each other, which was invented in ancient Asia and India, and more modern solutions: micropigmentation, temporary or permanent makeup (eyebrows, lip contour, eyeliner, flies or freckles). special attention treatments for eyelashes also deserve: extension, when special fibers are added to natural eyelashes, giving a certain length and volume. Curling and lamination of eyelashes are another popular procedures in such studios that require application special means fixing a certain position of the eyelash.

Eyebrow correction is one of the most popular services in mini-salon.

The skin care segment remains the most developed in the beauty industry. This could not but affect the salon business, which served as a prerequisite for the emergence of specific cosmetology clinics - scin clinic. These versions of the salons specialize in a wide range of beauty treatments, from the usual peeling, electrolysis and acne treatment to more exclusive services involving the use of specific cosmetic techniques.

A vivid example is a rejuvenating mask made of 24 carat gold, it is this metal, according to experts, that has anti-aging and firming properties. The procedure itself was developed by the Japanese company Umo Inc., however, many cosmetologists use it at their own discretion, adding ions or polyglutamic acid to the process, which has a massaging effect on the skin. The cost of such a procedure is within 300 US dollars per session.

Pure Gold Rejuvenating Mask

In such clinics, procedures for non-surgical correction of the face and body are available using CASI (Computer Aided Cosmetology Instrument) - a computerized cosmetology tool that combines the effects of laser, microcurrent, ultrasound and vacuum, and also uses the power of electrical signals to restore muscle tone, smooth wrinkles and mimic lines. In addition to facial care, this device is used to combat cellulite, improve the shape of the bust and abdomen. The procedure with CASI should be preceded by microdermabrasion, the purpose of which is to clean the skin as much as possible.

Photorejuvenation technology - Foto RF ™ - the use of lasers, radio waves or even chemical solutions that help eliminate various skin conditions: acne, scars, sunburn. the above methods of carrying out the procedure activate the production of collagen, tone the skin in general.

There is also an alternative to laser hair removal, which for many decades has been, and still is, an effective way to deal with unwanted body hair. IPL is the same laser system based on the action of high-intensity light pulses. However, it is able to generate, unlike a traditional laser, waves of different wavelengths, which significantly reduces the procedure time and is considered a more efficient process.
Thus, when choosing a profile direction for the salon, it is necessary to take into account the local context and your own capabilities.

Features of the activities of beauty salons in some countries

We have already mentioned that beauty salons are characterized by a certain versatility. All of them are focused on providing professional cosmetic services. However, in certain regions, depending on the characteristics of culture, the level of development of the state, the socio-economic situation, in particular, the share of the middle class, as well as the unique features of consumer behavior, the specifics of the work of the salon in a particular country depend.

The beauty industry in Japan is, first of all, the provision of innovative cosmetic services along with traditional procedures. In particular, procedures that combine massage and exposure to radio waves are used to correct the figure, which as a result improves blood circulation and lymph flow. The cost of this procedure is up to $100.

In terms of skin care, an oxygen capsule is in great demand, in which a client is placed, on whose face natural cosmetics from herbs and plants have been previously applied, which helps to restore the skin. Due to the significant saturation with oxygen, cosmetic preparations are better absorbed. Speaking of modern cosmetology devices, one cannot fail to note HIFU therapy, which allows you to eliminate cellulite through exposure to high-density ultrasonic waves, as well as the use of heat that destroys the fat layer.

Beauty salons for Muslim women - the ideal attitude towards customers

In countries whose population or part of it professes Islam, beauty salons have a special attitude, especially among clients wearing a hijab. According to the laws of this religion, a woman does not have the right to take off her hijab in front of other men who are not members of her family. What is the peculiarity of such salons? First of all, all the staff is exclusively female, which allows clients to feel safe. If the beauty salon is also intended for men, then special rooms are allocated for them, from where there is no access to the female part.

An equally important factor is the use of halal, in other words, Islamic cosmetics, which include exclusively natural vegetable oils and extracts. Most of these beauty salons also have equipped special places for prayer with the necessary rugs. The demand for this approach is evidenced by the fact that salons with special rooms for Muslim women began to open around the world from the USA to Japan. And this is not surprising, all possible expenses for equipping special rooms are paid off by attracting a unique target group of clients.

Beauty salon in India - harmony with yourself

India is a unique country for the development of beauty salons and this is due, first of all, to its demographic features. This state is the second in the world in terms of population, while it is the youngest country: 50% are people under the age of 25, 65% are under 35 years old. Of course, this affects the development trends of the beauty industry in general and the demand for cosmetology services. It is also worth considering external factors - environmental pollution and difficult weather conditions that lead to problematic skin. In addition, Indians are more interested in organic cosmetics containing natural honey, components from coconut, sandalwood, turmeric, almonds, sesame oil.

Foreign products, which include parabens, synthetic ingredients and fragrances, fade into the background. It is common for Asian cultures to have a deeper understanding of the long-term effects that harmful and toxic substances can have on the skin. Yes, and beauty salons, in most cases, are more medical and cosmetology centers, in which skin care experts, homeopaths and Ayurvedic doctors provide a combination medical services with traditional Indian beauty treatments.

In Italy, the concept of the salon industry itself is changing - the owners of such establishments will soon be inspired by the ideas of beauty from ancient Rome. Recall that in ancient times, Roman baths, the forerunners of modern spa centers, were in demand not only as places where you can take care of your appearance, but also give the client a sense of well-being and pleasure. Local experts say that it is no longer enough for modern cosmetologists to simply take care of the beauty of the body, it is time to take care of the thoughts of a person. Simply carrying out procedures is no longer enough, it is important to remember that people absorb both positive and negative emotions from your surroundings. Therefore, in some salons, along with traditional cosmetic services, clients will also be pampered with sensory stimulation to give them an unforgettable experience, according to the owners. The purpose of such an unusual approach is rather banal - to attract regular customers.

Ethnic and cultural diversity is one of the leading principles for the development of the global community, which will be the focus of the entire beauty industry in the near future.

The main trends in the development of the salon business

Beauty salons remain one of the fastest growing segments of the beauty industry: the emergence of new technologies, both cosmetic and digital, changing customer behavior, the development of new products and procedures are the dominant factors that determine the growth of the salon market. At the same time, we can quite identify the most promising trends in its development.

1. Active growth consumption of beauty salon services

Starting in 2010, the beauty salon industry began to develop dynamically, thanks to a significantly increased demand for professional cosmetic services. Modern concept beauty and personal care has literally evolved: if earlier the services of such establishments were used mainly by women, then over the past 10 years the male segment has increased exponentially. The profits of the global beauty salon market are expected to increase due to the increase in net income per capita. Consumers themselves are willing to pay more for professional treatments. At the same time, a significant increase in the wealth of the middle class has changed the consumer lifestyle, which increased the willingness of customers to buy beauty products and services.

At the same time, over the past 5-7 years, the attitude towards attracting clients has changed. First of all, beauty salons began to focus on target groups consumers, selecting a portfolio of their services specifically for them. Marketing strategies are developed in such a way as to maximize the interest of regular customers in the conditions of fierce competition, offering them all kinds of bonuses - from a loyalty program to samples of luxury cosmetics.

Salon owners should also take into account the demographic characteristics of the markets - ethnic diversity, as well as the demand for beauty salon services among teenagers and children.

2. Opening new beauty salons based on franchising

The development of the market of beauty salons around the world is also influenced by the activity international companies. At the same time, one of the most promising areas for the development of the industry is the work of a salon based on a franchise. For many entrepreneurs, including professional cosmetologists, franchising provides a number of advantages: the franchise itself offers a proven way of doing business, which not only allows you to build a reliable customer base, but also provides a quality standard for their service.

The cost of such a franchise can range from 100-200 thousand US dollars to 1 million. It all depends on how popular the brand is and what services it provides to its customers. For example, the following franchises are in high demand in the American and European markets: Camille Albane, Dessange, Fantastic Sams. Under the names of these brands, hundreds of salons successfully operate throughout Europe, and in this moment they conquer the North American market. They specialize in providing exclusive beauty services, from traditional skin care to innovative anti-aging treatments.

3. Beauty salons are going mobile in every way.

Mobility is what consumers value in all areas of service. In some countries, for example, in the USA and India, on such popular Internet platforms as Amazon or Groupon, beauty salons can order the services of a professional cosmetologist, hairdresser, manicurist and even waxing at any time and place convenient for the client. . Not surprisingly, many salon owners are starting to actively invest in the purchase of portable beauty equipment to meet the needs of their clients.

The “delivery” of beauty salon services directly to the customer is associated with another trend in the beauty industry. Agree, a hairdresser or a beautician cannot bring home the entire range of necessary products. Therefore, many salons practice online sales of cosmetics, which allows the client to order the services of a professional and the corresponding preparations with just one click of the mouse. At the same time, some brands promise cosmetologists a commission for the sale of their own products, which makes visiting the client more profitable.

Bet on Cell phones– an effective way to attract customers

The use of Internet technologies, as it is not surprising, is another factor in the successful development of beauty salons in the future. However, today it is not enough for a beauty salon to simply have its own website with a description of the available procedures and products. Are very much in demand special applications for smartphones, providing the client with the opportunity to make an appointment with the right specialist directly, just using your phone. Fast, mobile, convenient - these are the main indicators of modern consumer behavior.

4. Beauty salons - now men's territory

Literally 10 years ago, representatives of the strong half of humanity were rare clients of cosmetology establishments. Even today, men's hygiene products, cosmetics and perfumes account for only 11% of the total beauty industry. However, development modern world changed the attitude of society towards the role of men and women in it. It is not surprising that over the past year, the growth of the male segment cosmetics and procedures has significantly outstripped the women's one - in 2016 its volume amounted to 21 billion US dollars. Brazil, South Korea, the US, Germany and the UK are the leading local markets for the male beauty industry, while in China this category grew by an unprecedented 20%.

According to a study by Salon Service, last year 25% of the total number of visitors to beauty salons were men. Given the pace of market development, this figure will increase significantly. What is this category of clients interested in? Massages, facials, hair removal with laser or wax. As it is not surprising, but over the past year, the demand for hair coloring among men has increased significantly, the most popular being a silver-gray shade.

Beauty salons - everything to maintain male beauty.

The consumer behavior of men differs in that they are more strongly attached to certain trademarks, unlike women, and when buying cosmetics, they carefully follow the advice of cosmetologists. In addition, the owners of beauty salons should take into account that representatives of the strong half of humanity have begun to use the services of solariums much less, which indicates an increased interest in maintaining skin health. In addition, men prefer salons that combine traditional techniques with the use of modern technologies. In addition, today it is very important to open an exclusively male beauty salon. The profitability and popularity of such an enterprise can be judged by the abundance of barbershops that have opened around the world.

5. Integrated marketing is the key to the success of the salon

For many entrepreneurs right marketing in social networks and on the Internet ends with the creation of a regular salon website with a description of its services, pricing policy, a staff of specialists. Some of the most advanced users add a news section to the site, integrate accounts on Twitter, Facebook, VK, Instagram into it. But what is the purpose of such actions? General advertising and promotions. By no means!

Mobile marketing should not be underestimated, as 68% of companies include such technologies in their marketing strategies. And by 2019, thanks to the unprecedented proliferation of smartphones, mobile marketing will account for about 72% of the digital advertising budget.
Upgrading the salon website (about 57% of mobile users would not recommend a business whose website they didn't like even if serviced normally) is key. The use of appropriate visual accompaniment is a must, because the current generation of mobile gadget users are not accustomed to reading a lot. In the literal sense, for this category of clients, it is better to see once.

Sending alerts and news is an effective channel of communication with consumers. Got new cosmetics, introduced an innovative procedure, changed hours of operation - let your customers know about it. An SMS message will be enough, but it must be personalized.

The beauty salon market is one of the most dynamically developing segments of this industry, but at the same time, it is also considered to be one of the most competitive. With all the variety of cosmetic products and procedures, surprising the consumer with something exclusive is not an easy task. Therefore, the success of a beauty salon lies not only in innovation, but also in quality service, the implementation of competent marketing strategy, proper promotion in social networks.

Marina Ignatieva

Reading time: 13 minutes

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Every girl dreams of being beautiful. And, even if nature has not singled out something special, lovely ladies strive for perfection. After all, they can always order the services of a beauty salon. Whether someone wants to lose weight or make their skin softer and hair fuller, at their service at any time - a variety of procedures in a beauty salon.

What's new for us? What are the hottest services? Which procedure is contraindicated for you?

Reading our new article!

RECYTOS Skin

The unique RECYTOS-Skin treatment, which you will also hear about in beauty salons, will help achieve skin rejuvenation.

The procedure is indicated for loss of elasticity of the skin of the face and neck, decollete and hands, wrinkles, enlarged pores, stretch marks, etc.

It is used for skin rejuvenation and regeneration, as well as for the treatment of alopecia or hair loss.

pros

• Volumetric lifting effect.
• Formation of a subcutaneous framework from own new collagen fibers;
• Improvement in skin texture.
• Restoring the elasticity of skin vessels, improving cellular nutrition and respiration.
• The return to the "young" mode is the function of skin cell regeneration.

Price

From 32 thousand rubles.

PLEASE NOTE : The procedure is not indicated for people with a pacemaker, herpes in the rash stage, with pustular elements in the treated area, during pregnancy and lactation.

Let us still have long coats and warm trousers, do not put off depilation! The beauty industry is innovating.

Meet the SKIN`S polymer depilation system. Waxes are great for a variety of, including delicate areas, for different types of skin.

pros

A system that includes several quality products is considered to be:

• a faster, more effective and less traumatic method for sensitive skin in comparison with existing ones;
• the most painless hair removal procedure;
• suitable for both women and men;
• having no contraindications;
• exciting even super short hairs;
• pleasant even in terms of high plasticity and pleasant aromas, etc.

Price

The representative of the Premium class, which is Skin's, which has no analogues, cannot be cheap.

Get ready for the fact that for a modern practical method you will have to fork out.

Who, if not you, does not know that the trends in the field of manicure are drastically different from each other.

But this time we offer an acquaintance not just with a novelty, but with a new breath of fashionable manicure. The current trend in the face of a manicure with wire, invented by the creator of the fashion for a manicure with broken glass, will help create an incredible shape and design of nails.

pros

• Minimalists fall in love with this manicure, because everything is simple here - it is enough to border the nails with the thinnest wire, giving them any shape.
• All you need, apart from nail polish or nail glue, is a thin metal thread! This "tape" will "draw" everything you need (hieroglyphs, hearts, flowers, etc.), up to 3D pictures.

This freshest nail trend looks great with both bright and neutral polish.

But the simplest and most stylish is obtained with a colorless varnish. And it looks coolest if part of the nail remains transparent.

Price

It is clear that she has her own in every salon. But you definitely need to know that this filigree and painstaking work valued cheaply.

BY THE WAY : Beautiful, original - yes. But, say many young ladies who have tried this new product, it is not very convenient in everyday life.

Do you want to "reset" a few years, get rid of cellulite, sagging skin, scars and other things?

Contour plastic will help solve these and other problems and make your figure more beautiful for the holidays. This offer of modern cosmetology remains relevant this year.

pros

• Fast achievement of the desired result (up to half an hour).
• Absence or minimization of side effects.
• Painlessness.
• Long term effect.
• The presence of a huge arsenal of fillers, etc.

Price

During promotions, it can be 5 or more thousand rubles.

REMEMBER: The procedure is not indicated for pregnant women, as well as in the presence of a pacemaker, diabetes mellitus, blood diseases, neoplasms, open wounds on the skin.

Tired of tinting your eyebrows? Then this spa treatment is for you.

The new technique is based on the implementation of the finest hairs using manual tattooing. You get the most natural eyebrows.

pros

• Perfect brow shape.
• All materials are disposable.
• Individual color selection.
• Lower risk of infection.

Price

It is in the capital from 6 thousand rubles. Plus for the correction - 3-4 thousand rubles.

KNOW : The procedure is painful and does not differ in the duration of the effect. You can not resort to this service of a beauty salon for oncology, hepatitis, syphilis, HIV, insulin-dependent form of diabetes, poor blood clotting, acute inflammatory diseases, mental disorders, epilepsy

This is not rejuvenation! Carbon peeling is a treatment for acne and deep cleansing of the skin with the help of carbon peeling is widely used in cosmetology.

pros

• High efficiency in the treatment of comedones, acne, oily skin, enlarged pores.
• Painlessness.
• The short duration of the course, depending on the problem and its severity.
• Combination with other procedures (injection, care, etc.).
• All season.

Price

Depends on location - forehead, chin, nose, etc. Starts from 3000 rubles.

BY THE WAY : Do not resort to this procedure if you have oncology, exacerbation of chronic skin diseases, if you are pregnant or breastfeeding.

A simple procedure promises to create the desired oval face.

The procedure is carried out for aesthetic reasons by those who do not like sagging cheeks, facial asymmetry, mistakes in facial correction, etc.

pros

• No surgical intervention.
• Painlessness.
• Short rehabilitation.

YOU SHOULD KNOW IT : The procedure is not needed at a young age. And many experts consider it both unnecessary and dangerous.

If you are going to a beauty salon for this service, you should not have oncology, diabetes, connective tissue dysplasia, blood problems (poor clotting, low hemoglobin), epilepsy, neuropsychiatric, purulent, inflammatory diseases, immunodeficiency, overweight, etc. .d.

Price

It depends on the qualifications of the clinic and the practicing plastic surgeon, the complexity of the intervention, the amount of fat to be removed. It varies in this interval: 25,000-50,000 rubles.

The Rolland Express Hair Restoration Treatment consists of applying a mask containing mineral salts and ceramides to washed hair.

After washing off after a quarter of an hour, serum is applied to the hair to make it smooth and shiny.

pros

• Simplicity.
• Short time - everything happens in 30 minutes.
• Safety.
• The result is smooth obedient hair for the specified time.

Price

In some salons it reaches 1500 rubles. (plus you will have to pay extra for laying 2900).

NEED TO KNOW : Despite the novelty, not all girls are enthusiastic about manipulation. Like, you can do it yourself at home. There are no contraindications, except for food intolerance.

Are you afraid of injections, but want to look chic? Then this modern method non-injection mesotherapy for you.

pros

• Absence of pain.
• Skin regeneration.
• Application in any area (décolleté, torso, limbs, etc.).
• Solving the problems of cellulite, hair loss, flabbiness, sagging skin, acne, wrinkles, swelling, etc.

Price

Depends on the part of the body - it's the face, or the neck, decollete, or all together. Starts from 2500 and above.

BY THE WAY : Long-term results in skin rejuvenation are achieved only when completing the entire course.

Another new beauty trend. And the essence of this innovative complex solution to facial skin problems is the simultaneous application of several face masks to different areas.

pros

• Solving several skin problems at the same time (after all, several masks are applied to different zones at once).
• High efficiency (powerful lifting effect, lymphatic drainage effect, etc.).

Price

Depends on the branding of the materials used, the artist and the number of sessions.

PLEASE NOTE : Yes, it is profitable and convenient. But this procedure, say dermatologists, is not so harmless. After all, one of the applied agents can cause an allergic reaction, and in such a situation it is difficult to establish which one is to blame. Apply before multi-masking each mask separately and watch!

Working in the beauty industry is the dream of many girls. Photo: depositphotos.com

If you want to work in the beauty industry and get a high salary, doing what you love every day, feel free to turn it into a profession. ForumDaily found 5 such professions that allow you to have a stable income.

Master of permanent make-up (Permanentmakeupartist)

Salary per year:$55,000 - $80,000 (data from Ehow.com)

A permanent makeup artist can earn up to $1,500 a day. Photo: from the archive of Anna Ishutina

The results of a study conducted by the community of permanent makeup masters (SPCP) suggest that specialists in this field receive from $55,000 per year, and the cost of procedures ranges from $300 to $800. There are no limits to earnings.

“The salary of the master depends only on the master himself. You can take only 1 client per day and earn $300-500 per procedure, or you can take 5 people and have a daily income of $1500. Everyone chooses for himself,” says Anna Ishutina, founder of the TIAN Permanent Makeup Studio.

Master of permanent make-up ideal profession for those who want to work in the field of beauty, develop creatively and have a good income.

Product Developer (productdeveloper)

Salary per year:$46 413 — $127 164

The delicious smell of a popular lipstick, the eye-catching packaging of eyeshadows, the exciting color scheme of a blush set - just think, someone came up with all this. AND we are talking not about complex formulas, but about the sensations that cosmetics give. Every beauty brand in the state has product developers who decide which new eyeshadow palette to release to make them want to buy, which stores to partner with, and which online marketplaces to promote products.

The only routine that specialists may encounter is associated with a large abundance of cosmetics, which must be lived and "breathed".

According to PayScale, the average developer salary is $80,000 per year.

Among the desired professional skills are knowledge of the basics of marketing, creativity, stress resistance, communication skills. To get a job in a good cosmetics company, you will need a bachelor's degree from an accredited university and 2-3 years of experience as a product developer in the cosmetics field.

Directorsalonbeauty(hair and beauty salon owner)

Salary per year: from $75 000

Inna Tsalkovich's team in her salon in Manhattan. Inna is in the center. Photo: from the personal archive of Inna Tsalkovich

Owning your own beauty salon is a childhood dream of many girls. In the US, this business can make good money if you're really willing to work hard. After all, almost every resident of America from 9 to 99 years old “brings beauty” at least a couple of times a month.

There are 3 options for starting this business: open a salon from scratch by coming up with a unique concept, buy a franchise business with a complete guide to action from its owners, or purchase an existing salon. Of course, the first option is the most difficult, but at the same time interesting. It took Inna Tsalkovich more than 20 years to go from assistant hairdresser to top-level hairdresser and open her own salon, which in 2015 was named the best in Manhattan.

Inna moved to New York in 1996 with her husband and small child. She immediately took out an educational loan and went to study at a beauty school. The course cost $10,000 and included hairdressing, cosmetology and manicure. During her studies, the girl worked part-time in the salon as an assistant to the master, but very quickly began to move forward on the career ladder. She constantly improved her skills.

“I graduated from the world-famous Wella brand school and the Bumble and Bumble school, countless trainings and master classes. A self-respecting master cannot do otherwise, because self-education comes first in our work. You need to be aware of the latest trends and cosmetic products, fashion trends. Of course, I invested a lot in my training, but I have always had many satisfied clients. And to make a person beautiful - isn’t that happiness? ”Inna shares.

Having changed only 3 jobs in New York, after 20 years as an ambassador, Inna and her husband opened a salon in Manhattan in the popular Soho area. The girl's husband was engaged in marketing and advertising, and Inna took up work with clients and practiced as a hairdresser. The girl recalls that from the moment the salon opened, she began to sleep 2 hours a day, because their business, as if Small child, constantly demanded attention and complete immersion.

“Your salon is a big responsibility and work 24/7. I didn't get a chance to rest or relax. During the day I cut and colored clients, and at night I figured out how to promote the salon, with whom to cooperate, how to become better and better. We worked with the Bloomingdale chain clothing store, with well-known modeling agencies. There were many artists and famous artists among our clients. We constantly held interesting "events". I remember that they even took part in the action and collected financial assistance for women from Africa. In other words, we lived a full New York life. I had a goal - to become the No. 1 salon, and in 2015 we succeeded, ”recalls Inna Tsalkovich.

Business justified itself financially. According to the girl, the turnover of the salon reached $ 250-300 thousand per year.

“Since I spent a lot of time with clients, the question “why is it so expensive?” blew me away. Clients constantly asked me why they should pay $200-300 for 2-3 hours of work. I agree, this is a rather big amount, but no one thinks that hairdressers and other salon employees work on commissions, salons do not pay them for medical insurance, vacations, and so on. Masters constantly spend their hard-earned money on training, "invest" in their knowledge. Moreover, a hairdresser is a physically demanding job, and after a working day, my back and legs hurt terribly, ”Inna shares.

As the girl clarified, the owner of the salon works with his masters on a commission basis - the specialist receives 30-60% of the proceeds that he brought. The salon takes the rest. In some cases, the master simply rents a chair in the salon, but this format is less common. At the same time, the director of the salon pays all household expenses, buys cosmetics and is engaged in marketing.

Inna and her husband sold the salon after she developed health problems and moved to Florida. Today, Inna practices in one of the Boca Raton salons.

Beauty copywriter or beauty editor (beautycopywriter/beautyeditor)

Salary per year:$30 265 — $72 536

A beauty copywriter can work from home and earn $30,000 or more. Photo: depositphotos.com

If you are one of those people who, every time you buy cosmetics, admire the name of a color or product every time, you clearly understand what exactly beauty copywriters do. They create names, come up with slogans, descriptions on packaging and annotations for the product. For “dust-free” work, a copywriter is paid $ 30-70 thousand a year, according to PayScale. In New York, you can find a job with a salary of more than $100,000 a year. Beauty editors write articles about beauty and fashion. Salaries start at $50,000 per year.

In order to become a copywriter, you need to be fluent in English, be creative, “be your own” in the world of fashion and cosmetics.

A specific education is not required, but many colleges and private schools offer various programs of study. A clear advantage of the profession is a free schedule.

Personal stylist (personal fashion stylist

Salary per year:$20 418 — $177 986

Many people do not understand the combination of colors, clothing and accessories, but really want to dress beautifully. Among them are both present and future artists, famous athletes and politicians, as well as representatives of other professions. In this case, personal stylists come to their aid, who go shopping with them, select clothes, create looks for every day and for going out, and advise on the appropriate hairstyle and makeup.

The Payscale website claims that salaries in this area start at $20,000 per year and can go up to $177,000 per year.

To get a job as a stylist, you need to have exceptional taste, understand the types of figures and faces, be aware of the latest fashion trends, be able to look for rare things and combine them.

Special education in order to work as a stylist is not required, but a certificate of completion of courses, experience in clothing stores and a portfolio will only be a plus.

Business for women is close no less than for men. Today, everyone knows that there are successful and weak leaders, regardless of gender. In women, many qualities that are necessary for a modern businessman are clearly revealed. For example, in competition with equal opportunity businessmen with a higher level of discipline and increased attention win. 5 distinctive qualities that are closely related to business with women:

1. Leader image. Women have increased attention to the surrounding situation in general.
2. Features of thinking. A business woman approaches decision making more carefully. Be more careful with company resources.
3. Communication styles. A business woman is better at showing an open interest in the personal affairs of employees.
4. diplomatic tactics. Women are more effective in negotiations in extreme situations. They show an unusual flexibility of thinking and are better at keeping decisions balanced.
5. Situation analysis. Men generally simplify many important details, while women effectively detail them.

China's richest woman, Wu Yajun, made her fortune on her own ($5.7 billion as of 2012). But the most interesting thing is that her main activity is real estate, and in this area, mostly men are in the lead. Below are business ideas that will enable women to start their own business without spending a lot of money. Each of these ideas can be both the main and additional income to the family budget.

A woman is the keeper of the hearth, but this is not an obstacle! In every woman lives a business woman who can only combine a housewife and entrepreneurial qualities. And the main feature in these ideas is the opportunity to start your own business at home. This will help women get closer to their maximum attainable goals.

1 Knitting knitwear with a knitting machine and a computer

With the right electronic knitting machine and computer, you can start a profitable business for women. The idea is based on the production process of children's and adult knitwear. The cost of knitting equipment will cost about $ 2,000, provided that you already have a computer.

A special program is installed on the computer that models things. Using this program, you can select any pattern for a product, make a pattern, make a thing of any style, choose any type of knitting pattern and much more that you need to create a fashionable dress, sweater and other things. Next, you need to connect the knitting machine to the PC, and the process is set up.

Places of sale of such products can be social networks, markets, shops. At successful development production, it is possible to open your own atelier, shop or even a mini-factory.

2 Breeding purebred cats

This kind beautiful business with the most beloved animals for most women. They will feel all the subtleties of the concept better than anyone. This idea will require some capital investment and time in order to start generating income. The cost of expensive cat breeds is in the range of $2,000-$10,000.

The essence of the idea is to buy a purebred female cat, she should have the right to breeding and selling her offspring. But before you start making money on it, the cat needs to be prepared. She must be healthy and well-groomed. A cat must have certificates from exhibitions attended, only after visiting two or more exhibitions you get the right to open your own cattery and sell elite kittens.

But there is another option to earn money by breeding kittens. In this case, you do not need to visit exhibitions, draw up a pedigree, open a cattery, you just need to knit your thoroughbred cat with the same cat and sell their kittens for more low prices. Such kittens are no different from kittens with a pedigree, the only thing. Their difference is that they are cheaper and are only suitable for sale to animal lovers who will not be engaged in the “professional” development of their pet.

3 Do-it-yourself production of soft toys

Women's business based on manual work is highly valued and brings good income. And soft toys in the idea of ​​Hand made, made exclusively from natural raw materials (fabrics, fillers) will be quite relevant among all mothers.

To make toys at home, you will need a sewing machine, a computer and other sewing equipment. A modern sewing machine can perform many various seams, did embroidery and have overlock function. The computer will help you create a pattern for any toy. At first, ready-made patterns can be downloaded from the Internet, and then created independently in a special program.

With such equipment, it is possible to produce toys with educational functions that are suitable for the intellectual development of children from 6 months of age. The profitability of this idea is also guaranteed by the fact that parents indulge their children with a new toy at least once a month. You can sell toys using a social network, in Hand Made product stores and in markets.

4 Mini bakery

Women's hands can create a business at home for the production of one of the most sought-after products - bread. The business idea for the production of bread will bring the first income faster than other ideas. But you won’t be full of bread alone, which is why in a home mini-bakery you can bake various types of cakes, muffins, buns and other bakery products.

All that such business ideas need is the purchase of high-quality equipment and the establishment of sales outlets for finished products. For a more profitable sale of your own products, it is possible to purchase a mobile kiosk. But at the same time, you will need to draw up the appropriate documentation for successful and legal work. By purchasing inexpensive additional equipment, you can simultaneously process the unsold surplus into crackers.

5 Pasta production

This type of women's business has a low capital investment and a stable income. This is due to the fact that the idea for the production of pasta will require simple and inexpensive products (water, flour, eggs, etc.) and equipment (a machine for the production of pasta and an oven for drying them).

Homemade pasta is in high demand due to its natural ingredients and unique shapes. For a change, you can add natural dyes to the dough (beetroot juice, spinach, etc.). Such pasta will be in demand, because bright colorful and healthy pasta will be appetizing. Some types of pasta can be made with a special shape and size thanks to special nozzles. For example, for stuffing with meat, mushrooms, etc.

6 Production of homemade jam

Having a microwave oven, a slow cooker, a seaming key at home and women can safely start a homemade jam business. The essence of the idea is to make homemade, environmentally friendly jam (jam) from high-quality fresh or frozen products. Using the microwave, you can sterilize jars, avoiding hand burns during conventional sterilization, and significantly reduce the time at this stage of production.

IN major cities home preservation is in great demand. And if you make jam, for example, with the addition of exotic fruits, then you can surprise and attract even more customers. It is known that Fraser Doherty achieved great success in this idea. At the age of 12, he began to produce homemade jam according to his grandmother's recipes. And at the age of 16, he had already earned his first million. Now his SuperJam brand jams are known all over the world. Based on this experience, we can safely say that this is a fairly promising type of employment for housewives.

7 Growing aquarium fish and plants

You can distribute fish not only to public places, but also to ordinary people, because many parents often buy fish to develop responsibility in children. By expanding your range of sales not only with plants and animals of the aquatic world, but also with other aquarium paraphernalia and aquariums, you can quite well increase your income and bring it from an amateur level to a professional level. And then this type of entrepreneurship can bring a stable basic income.

8 Selling Hand Made Soaps

For creative women, it is worth taking a closer look at the business of making soap from natural soap bases - natural essential oils and lye. All detailed information with recipes for various types of soap can be easily found on the Internet.

When working on this business idea, all factors of production should be taken into account. In the same place, much cheaper than in stores, you can buy all the necessary paraphernalia from soap bases to molds and tools for work. Since the main elements for the production of soap are quite dangerous (alkali in the first place), you should allocate a separate room for the creation of Hand Made soap and follow all precautions when creating it.

You can create such soap without the use of alkaline bases, replacing them with natural soap bases, then it will already be a product from the ECO series. Exclusive natural soap can be delivered to stores souvenir products. Shops that focus on phosphate-free household chemicals will also gladly accept such soap for sale. Attend thematic exhibitions-fairs with your products. This will help attract new customers. And, of course, e-commerce.

9 Casting silicone molds and liquid plastic products

Liquid components (silicone, liquid plastic, polyurethane, etc.) open up new opportunities for women to create a profitable business with minimal investment. If certain components are mixed in the correct proportion according to the recipe, they solidify, acquiring any shape. Thus, it is possible to remove molds to produce:

• silicone molds for soap making;
• molds for the production of confectionery;
• bijouterie;
• toys;
• souvenir products.

The production process is quite simple. And the accuracy of the shape can be done by yourself high level. If desired, even fingerprints will be visible. There are also special components for the manufacture of thin-walled plastic parts for subsequent assembly into a whole product. It is not difficult to find components of liquid environmentally friendly plastic in specialty stores, which does not even have a smell.

The technology for the production of molds and plastic products is very simple and does not require sophisticated equipment. We remove the form from the sample and copy its instances.

10 Making cakes and pastries to order

profitable business for women, there may be baking cakes and pastries at home. Cakes with mastic decor are in great demand. Therefore, in this business idea, this is the main type of confectionery. Each client wants to get an original and delicious cake. Everything is very simple here - we bake cakes, smear with cream and decorate with mastic. Because of self made and creative approach, such cakes are more expensive than store-bought ones.

Many women manage to cook 5-7 cakes a day, thus earning more than $1,000 a month. Of course, special equipment is required to work with mastic. But I take into account the fact that you can work with mastic with improvised tools (knives, scissors, wooden skewers and much more), then a couple of the first cakes can be made with them. And so the cost of one such cake 100% covers all food costs and at the same time brings from 70% to 150% net profit, then buy necessary tools will not be difficult without investing personal funds.

Loyal customers can be attracted through the Internet and the media. Also, this type of home production can be combined with the 4th point of our rating.

11 Manicure services at home

Manicure at home is 100% women's business. Nail care services can be provided at home. Various types of manicure from regular cleaning to professional nail extension. But for this you need to take courses, after which you will be issued a certificate. Buy necessary equipment and inventory and have a sanitary book on hand.

The essence of the idea is that manicure services at home are somewhat cheaper than in beauty salons. And it depends only on the fact that you do not have to pay rent for the premises, the costs of paying utilities and staff salaries. It is possible to start such a business with self-study. After all, the network has a lot of video tutorials, tips and innovative techniques in the field of manicure services. For example, the original design of nails with the help of colored guinea fowl feathers.

You need to start with acquaintances, neighbors, relatives, and they have their own acquaintances who are yours. potential clients. You should post photos of your work on social networks and this by itself will attract new customers to you.

12 Creating handmade souvenirs

Women are patient and more inclined towards the souvenir business. This is also quite relevant in our time. Today, more and more people want to please their loved ones with a handmade gift. You can create anything and bouquets of sweets, and handmade postcards, and different kinds topiary (flower, coffee, money and others), and christmas toys Hand Made, in general, absolutely everything that you can do with your own hands! The necessary materials and tools can be easily purchased in specialized stores and the Internet.

You can sell your products on your own, or through well-known salons-studios in your city for the sale of Hand Made souvenirs. It's pretty profitable view small-scale production, which does not require special cash investments.

13 Growing exotic indoor flowers and plants

All women are caring and can profit from it by growing exotic indoor plants for offices. Way to big business starts small. Same with the houseplant business. You can focus on any one type of plant, for example, orchids or grow palm trees for offices. They are exotic and are the most desired flowers in a flowerpot among the female. Exotic indoor flowers decorate both the windows of residential apartments and offices, restaurants and other places of mass visits.

In breeding, exotic indoor flowers and plants are a bit whimsical, but having studied all their needs, diseases and growth conditions, you can propagate and sell them without any problems. This kind home growing exotic plants will not require your constant employment, so it can be easily combined with housekeeping and family care.

Earning money on Youtube with Carving

Carving is the culinary art of decoratively carving vegetables and fruits for salads or garnishing. On Youtube, videos on Carving examples are quickly gaining a large number of views and popularity. This is a great way to make money online by investing your talent.

Everyone can learn carving. There is a lot of literature for this, and it is even better to sign up for professional courses. Making money on Youtube is even easier if you have content in demand (videos that are quickly gaining popularity).

Women have their own entrepreneurial advantages

We have considered with you only 13 business ideas for women, but in fact there are many more. Some types can be easily combined with each other, which will make income more stable. And every housewife can now combine business with pleasure - work and home! It is worth trying your abilities in the image of a business woman. After all, you have your undeniable advantages in business over men:

• weighted analysis;
• efficient search alternative solutions;
• sociability and qualitative assessment of the potential of employees;
• less addicted to bad habits.

This list of advantages of business women over men can be continued for a long time. The main thing is to understand that men and women should learn the rules effective management each other.