14.11.2021

Business plan for a bed linen company. Sewing and selling bed linen: personal business experience Sewing workshop for tailoring bed linen


Tailoring of bed linen: advantages and disadvantages + comparison of 2 business formats + 5 reasons for organizing a business + market analysis + assortment formation + production technology + 8 types of fabric + audience selection + sales and advertising + financial calculations.

Sewing skills have been valued at all times, except, of course, during periods of crisis. Therefore, active people who own it can always earn their bread and butter. And if you correctly organize such a type of small business as sewing bed linen, you can not worry about tomorrow.

It is possible to realize the idea in different volumes: at home or on a production scale. We will touch on both areas so that you can choose the one that suits you best.

Advantages and disadvantages of tailoring bed linen

We suggest that you first familiarize yourself with the advantages and disadvantages of tailoring bed linen. This will help the future entrepreneur, after weighing all the pros and cons, make a decision - to refuse to implement the idea or to direct all efforts towards its implementation.

Sewing bed sets has the following advantages:

  • small investments at the initial stage (optimization of all production costs);
  • ease of manufacture of linen;
  • different variations of doing business (tailoring at home, opening a workshop, factory);
  • the ability to personally manage the production of products;
  • price policy control;
  • self-realization of creative people;
  • insignificant competitive environment;
  • minimization of risks, since when tailoring to order, the entrepreneur will take an advance payment.

The disadvantages of tailoring bed linen lie in:

  • lack of skilled labor;
  • difficulties in establishing sales and implementation of a trial batch;
  • dependence on fabrics, shortage of domestic raw materials;
  • the need for advance planning (at least six months in advance) of the production of bed linen so that there is no downtime.

Sewing bed linen carries a number of advantages not only for the entrepreneur himself, but also for the buyer. However, only a small part of people understand this. The problem lies in the poor awareness of the population.

Therefore, in front of a person who wants to start a small business, it will be necessary to conduct a good advertising campaign.

Buyers should be convinced that tailoring bed linen to order is The best decision, When:

  1. It is necessary to choose a product for a bed of non-standard sizes.
  2. The person is allergic and needs hypoallergenic bedding.
  3. There is a need for tailoring bedding from non-standard fabrics.
  4. I want to save money on shopping. Sometimes tailoring products can be cheaper than buying in stores.
  5. We need quality assurance. When making a purchase at a point of sale, no one can be sure that bed linen meets the declared quality. And when tailoring to order, there is confidence that the products will not burst at the seams, will not shed.
  6. There is no desire to buy consumer goods, while you need a one-of-a-kind original version matching the interior of the room.

Comparison of two directions for tailoring bed linen

The concept of activity is chosen depending on the plans of the entrepreneur, his capabilities. Compare the two business options to see which way to go next.

No. 1. Home sewing.

Much easier to organize. To sew bed linen at home, you do not need to rent a room, hire workers, carry heavy expenses for equipment.

All you need is a standard set:

You also need threads of different colors, scissors and other tools. In all respects, this form of business requires less hassle and money costs in general. You can completely invest in 100 thousand rubles. and even less.

However, keep in mind that tailoring clothes alone will not bring you much profit, because the large-scale volume home production you won't make it. Even if there are many customers, they will have to wait a long time for their turn.

It is likely that they will not like this, and they will find a less busy master who will sew faster and provide the finished work earlier. In practice, the manufacture of products at home is characterized by instability.

In any case, you will need to register. When sewing at home, it is preferable to choose an IP. But the presence of specific skills that a professional cutter has is not necessary when sewing bed linen at home.

But when, despite the fact that tailoring is enough simple view manual labor, specialists with a diploma will be needed.

Home tailoring of bed linen provides for the optimal arrangement of the workplace. It should be enough to comfortably position sewing machine, store cloth and other consumables, auxiliary tools.

When sewing double sets of fabric, more will be required, so their layout will take up a lot of space. Also, take care of where you will receive clients, because they need to sit down, look at the catalog of fabrics, etc.

At home, it will be difficult for some seamstresses to tune in to work + dissatisfaction of family members may hinder the process.

No. 2. Tailoring of bed linen of factory type.

This option also has its positive and negative features.

Organization of large-scale production will take you more time, effort, money. But this is the only way you can compete and get a good income.

In this case, it is better to register as a limited liability company. Then you will be able to cooperate with serious suppliers of consumables, and, consequently, receive fabrics at a lower price. This will lead to a decrease in the cost and market price of bed linen. Due to the availability of goods, it will be taken with pleasure, turnover and profits will increase.

And also a legal entity with the status of LLC and with large volumes of tailoring has the opportunity to produce bedding sets with its own logo.

Permits are not needed to launch, but GOSTs must be observed. Also, with such a format, it will not be possible to properly establish tailoring without drawing up a clear business plan, for the development of which it is desirable to involve specialists (and these are additional costs).

As we see, specific features present in every activity. And the final choice is yours. We only note that many experienced entrepreneurs advise starting small.

But we will rely on the large-scale production of bed linen, because here we need to be more information-savvy.

Why is it profitable to tailor bed linen to order?

There are many reasons in favor of the organization of tailoring of bed linen.

For example, it is a more labor-intensive business that requires such investments that not everyone can afford. And the market is saturated, the competition is big. Therefore, most start-up enterprises cease their activities without having functioned even for a year.

So, it is advisable to engage in sewing bed linen, because:

  • this product is in demand;
  • production of bed sets is a highly profitable business (up to 50%);
  • tailoring is carried out according to specified sizes and simple technology, you do not need to develop models;
  • work is performed relatively quickly, which means that we can talk about high productivity;
  • the production of bed linen does not depend on seasonal fluctuations, etc.

Analysis of the consumer market of bed linen

Market monitoring is a top priority when opening an enterprise for sewing bed sets and their further implementation. The study of the market environment, consumer preferences, competitors will allow you to collect detailed information about the relationship between supply and demand.

Based on this information, the businessman will be able to decide on the assortment range, target audience, form pricing, etc.

From 2014 to 2015 sewing bed linen working conditions was shrinking. Strengthening of negative trends by 6.5% was noted in 2015. At the beginning of 2016, the dynamics were diverse. Growth in the production of bed linen was observed in the period from February to March (104%-128%).

During the year, the volume of tailoring products amounted to more than 23 million sets worth about 14.3 billion rubles. According to experts, the main reason for this phenomenon was the reduction in incomes of citizens.

With all this, since 2015, the price of sewing bed linen has increased by 18.6%, which is associated with an increase in the cost of consumables that were imported from abroad. Also, the reason for the rise in prices was the increase in the costs incurred for the maintenance of professional imported equipment.

According to the forecasts of the Ministry of Economic Development, the likelihood that raw materials will become cheaper in 2018 and over the next 2 years is small.

The leading region in the production of bedding sets is the Central Federal District. This district produces at least 87% of linen. The second position is occupied by the Southern Federal District, the share of the total output of which is more than 6%. Volga Federal District (2.2%) and Siberian Federal District (2.8%), respectively, are in third and fourth place.

The following enterprises for tailoring bedding compete with each other:

  • Trekhgornaya manufactory;
  • TDL Textile;
  • Day and night;
  • Monolith;
  • Pillow;
  • Kamyshinsky textiles;
  • SlavTextile;
  • Tradition;
  • Textile Capital;
  • Magic of tenderness;
  • Shuya chintz;
  • Jardin and others.

The further situation on the market will largely be dictated by general position affairs in light industry. In the next 6 months a $1.4 billion government program to support the industry will do its bit.

No new products expected to enter the market foreign companies engaged in tailoring bedding. The growth rate of imported products during 2018-2019 will not exceed 4%.

Moreover, the population prefers underwear of domestic production, and only then Turkish, Chinese sets (thanks to their budget) and, last but not least, expensive Italian ones.

More statistics show that one family has about 5-7 sets of bed linen. After analyzing all the information, we can safely say that the industry for tailoring sleeping sets will not live in poverty.

1) Formation of the range of bed linen.

Regular bed set includes:

  • pillowcase (2 pcs.),
  • sheet (1 unit),
  • duvet cover (1 unit)

You can sew linen of different sizes (depending on the size of the mattress).

Kits are produced:

  • one and a half,
  • double,
  • euro standard,
  • single,
  • family,
  • non-standard (for kids).

The standard set of bed linen with sizes looks like this:

Bed linen is divided into types and according to the density of the fabric. This parameter is usually indicated on bed sets.

GOST 31307-2005 states that duvet covers can be of a household type and have subtypes B1 (square), B2 (rectangular with 2 cutouts).

Type B duvet covers are sewn without a cutout, but with a fastener.

It is allowed to sew duvet covers in a different form, coordinating this question with a client. Their dimensions in width / length must correspond to those placed on the plate.

At the request of the client, it is possible to produce bedding with a duvet cover of an excellent size. GOST requirements for sheet sizes are given below:

The entrepreneur has the opportunity to produce products of the following types:

Standard top/bottom pillowcase sizes:

Some craftswomen offer their customers not ready-made sets, but individual items, giving them the opportunity to choose their own set.

Experts advise small firms to work highly specialized, focusing on one niche. You choose the direction in the assortment individually, based on the preferences and needs of consumers.

2) Selection of the target audience for the implementation of bed sets.

Conduct a search for potential consumers at the time of planning activities for tailoring.

You can sell finished products:

  • hospitals
  • children's institutions (holiday camps, kindergartens, boarding schools, indoor sports complexes),
  • sanatoriums.

You can also take orders for tailoring bedding for hostels, hotels, hotels, army, hostels. If you organize, sales will take place mainly to private individuals.

What technology is used for tailoring bed linen?

To carry out tailoring of bed linen, you need to have special patterns. They are laid out on consumables, then the threads are cut in the longitudinal direction. Those. at the first stage, a seamstress makes a blank.

The fabric is placed on a large table, after which it is cut depending on the required dimensions. The resulting elements are collected in one piece. Next, the worker performs tailoring, processing the edges of the future bedding.

The procedure ends with the ironing of the finished linen. Wet-heat treatment must be carried out without fail. Only after it, you can carefully pack the bed set in the selected package, for example, PVC, kraft paper.

Packaging can be made by yourself or ordered ready-made with the company's logo. It must have an attractive design. Inside put a business card, aromatic sachet. Then the client will be more than satisfied.

In the picture you can see an approximate sample of the bed linen scheme:



Please note that after sewing, a tag must be attached to the product, which indicates the operational requirements, which are shown below:

Raw materials used in the manufacture of bed linen.

When sewing bed linen, according to the requirements of the State Standard, fabrics that have certain indicators of breathability and hygroscopicity can be used.

Tailoring of bed sets made from natural fabrics is ordered more readily, especially coarse calico. This material is practical, does not fade in color, does not deform, does not wrinkle.

Also used for tailoring:

  • cotton,
  • chintz,
  • satin,
  • silk.

Coarse calico bed linen is purchased by about 60% of citizens, 20% of the population prefer linen products, satin linen attracts 15% of respondents.

Terry, silk, satin, cambric sleeping products are bought mainly as a gift or wealthy consumers. Sometimes there may be orders for tailoring from velor, jacquard, tapestry. These materials belong to the luxury class.

Bed sets for everyday use require the presence of such linens as:

Try to produce bedding from such a fabric so that the final price is affordable for the buyer. This is the hottest item. Make expensive tailoring exclusively by order.

Where to buy fabric?

Be serious about buying fabrics. In order for the enterprise to be profitable, wholesalers supplying textile fabrics should be carefully selected. You need to find the best offer according to 2 criteria: reasonable price, high quality.

You can immediately throw out specialized stores from your head, there the prices are “awful”. If you do tailoring at home, factories will not work. They are guided by large manufacturers of bed linen. Therefore, you should resort to wholesale bases.

Requirements for the premises for the enterprise for the tailoring of bed linen and its equipment

To open a bed linen sewing workshop, it is necessary to rent a room that meets the requirements of the fire service and SES, with an area of ​​​​at least 150 square meters. m. The search for a suitable area is usually carried out outside the city. Many choose the countryside for this.

As for enterprises providing services for tailoring sleeping sets within the Russian capital, they are located in the Moscow region. This is convenient, since the metropolis is not far away, and work force in these parts it is cheaper for the entrepreneur.

First-class bedding sets can only be made with good quality fabrics and good industrial equipment. It is not worth saving on them, because tailoring high-quality products is the main task of an entrepreneur.

A bedding business, unlike a home-made one, needs several electric-type sewing machines. Their exact number depends on how much linen you plan to produce.

In addition, you need:

  • finishing tables where cutting work will be performed;
  • overlocks;
  • ironing machines;
  • loop processing equipment.

There is a need for shelving to accommodate fabrics, accessories, tools (cut knives).

The arrangement of the enterprise for tailoring linen requires seats for workers. A separate room is allocated as a service room, where seamstresses will change clothes and have lunch. It must be filled with hangers, cabinets, a dining table, a microwave, a refrigerator.

Plan the space with the help of experts in the industry.

But keep in mind that it is divided into such departments:

The sewing workshop must have good lighting and a heating system. A ventilation system must also be installed, as textile dust is flammable. Power supply requires mandatory grounding and three-phase voltage.

Required staff.

Stable tailoring at a small enterprise will be provided by 5-6 workers per shift. For sewing, women aged 30-55 are usually hired. Ironers, cutters, packers are also involved in the production of bed linen.

With a limited budget, some workers may have multiple responsibilities. So, cutting does not provide for the worker to have special skills.

If you are not strong in accounting, you will have to use the services of an accountant. It will be convenient to use outsourcing. Maintaining documentation in this way will cost 5 thousand rubles.

You can hire a person who will take orders if you are not able to do it yourself.

Sewing bed linen: how to sell finished products?

If you manage to convince them to buy a batch of bed linen, and it starts to be in demand, you can subsequently agree on cooperation on more favorable terms for both parties.

Internet sales are a promising direction for the implementation of kits. Just look at the impressive number of requests for the purchase of bed linen:

If you spend a certain amount on creating an online store, the chances of success will increase significantly. The cost of designing such a web resource exceeds 30 thousand rubles. Every month he will need promotion (for this you can add another 25 thousand rubles.)

Believe me, the expenses will not be in vain! You will see for yourself that they pay off. Also use social media. By creating groups there, you can find clients. Think about special offers (promotions, discounts). This will help increase turnover.

In order to gain a competitive advantage, it is possible to offer customers tailoring of linen for specific needs: for newlyweds, as a gift for any holiday.

The production of bed sets with a 3D effect (print) is no longer a novelty. But such products continue to be in demand, some make an order for sewing linen with images of themselves or animals. To implement such an idea, it is necessary to provide production with special technologies.

Large batches can only be made by machine. Another option is to do the painting by hand, which is very difficult and expensive. We'll have to buy safe dyes.

Since holiday sets are sewn from expensive material, their cost will exceed the total cost of making bed linen for everyday use. But on such products you can make good money. However, remember that at first it would be wise to tailor it to order.

The owner of the studio Ekaterina Bogorovskaya about
how to start your own business.

How to become an entrepreneur? Opening Tips
atelier for tailoring children's bed linen.

Calculations of the cost of tailoring bedding and projected profits

Let's calculate the conditional costs for mass production:

  • rent and repair of premises - 160-200 thousand rubles;
  • utilities - from 45 thousand rubles;
  • documentary registration with the ensuing overhead costs - up to 55 thousand rubles;
  • fabric and accessories - 400-500 thousand rubles;
  • equipment - from 700 thousand rubles;
  • creation of an online store - from 50 thousand rubles. (with rich functionality - up to 300 thousand rubles);
  • promotion for six months - 150-600 thousand rubles;
  • salary - 150 thousand rubles.

If everything is summed up, including taxes, the investment will amount to about 1.5 million rubles. But in practice, figures exceeding 3 million rubles are more realistic.

The daily productivity of the enterprise with such investments should reach at least 30-50 sets. With a tailoring volume of 200 sets per day, twice as much investment will be required.

It will be possible to recoup the costs in the first year of work, if you establish a large wholesale. The price for tailoring one set depends on various criteria: the type and cost of fabric, sizes, so it will have to be calculated individually. This is where the difficulty in calculating profit comes from. But you can look at the approximate values ​​​​of competitors.

The cost of one bed set, tailoring of which was carried out in the process of home work, can be from 250 rubles. taking into account the extra charge of 25% (wholesale). If you sell at retail, the starting price can be set at the level of 300-500 rubles.

From tailoring each set of linen sold at retail, you can get about 300 rubles. At home, with full activity, it is realistic to reach 200 bed sets per month.

Profit will vary within 40-50 thousand rubles. And if you are engaged in sewing exclusive sets from expensive material, the sale can take place at a price of 800-1500 rubles. (linen, coarse calico), which will increase net profit by 1.5-2 times.

A better fabric at the output will cost about 2-4.5 thousand rubles. And premium products are generally estimated at 7 thousand rubles. and above (silk underwear - from 10 thousand rubles).

If the entrepreneur does everything right, the costs will pay off in a relatively short time. When sewing at home, a month is enough. Profitability can be as high as 50%.

Note: experienced entrepreneurs reduce the cost of tailoring bed linen. In addition to the main production, they produce other garments from scraps and excess fittings.

You can follow their example and increase your income by producing bonnets, scarves and other children's products, handkerchiefs, pot holders, furniture covers, aprons, handbags.

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Business Relevance

Opening a sewing workshop is the best option for those who are looking for a business idea with a small starting capital but with high returns. And if tailoring is accompanied by organizational difficulties and high competition, the bed linen market is far from being saturated. Among sales, Russian production is in the lead, the second place is shared by high-quality products from Turkey and inexpensive ones from China. Italian kits are bought by about 7% of domestic buyers.

Stages of building a business

The business plan for tailoring bed linen includes the following steps:

  • market monitoring, competition study;
  • formation of an assortment range;
  • rental and preparation of premises;
  • purchase of equipment;
  • registration of permits;
  • recruitment;
  • conducting marketing activities.

Format selection

To open a small business, a capital of 600-700 thousand rubles is enough, subject to the availability of prepared premises. This amount is enough for the purchase of equipment and initial expenses. At the same time, the productivity will be 30-50 sets of bed linen per day.

To open a small factory with a capacity of 150-200 sets per day, the starting costs will be from 5-6 million rubles. At the same time, you can focus on large wholesale and cooperation with retail chains, which will make it possible to recoup the costs in the first year.

Production technology

Tailoring is characterized complex processes, unlike a bedding set, which does not require professional skills. Cutting and processing seams is simple, the main thing is the choice of material and the formation of an assortment range.

The bed linen production technology consists of the following steps:

  1. placement of patterns on the material;
  2. cutting according to the specified parameters;
  3. connection of parts, processing of seams;
  4. heat treatment of the product;
  5. package.

Financial plan

To open a mini-workshop for the production of bed linen, costs of 600-1200 thousand rubles are needed. They are necessary for renting and repairing premises, registering a business, purchasing equipment and consumables. How much does bedding cost? fixed costs will amount to 300-600 thousand rubles and will be directed to the payroll fund, the purchase of consumables, payment of marketing, utility, tax and rental payments.

The retail price for one set is 1.2-4 thousand rubles, depending on the calculation of the fabric for sewing bed linen, the wholesale price is from 700-2000 rubles. When selling from 800 units, the business will pay off in six months.

Choice of assortment and material

Bed linen can be made from different types material. The most popular fabrics for bed linen:

  • flannel;
  • poplin;
  • chintz;
  • coarse calico;
  • cotton;
  • satin

The standard set consists of two pillowcases, a sheet and a duvet cover. Many companies sell all products separately so that the buyer can independently form a kit. Also popular are sheets with an elastic band, sewing children's bed linen.

Master class on sewing bed linen:

Documentation

To open a mini-workshop for sewing bed linen, you need to open an individual entrepreneur or LLC. OKVED code - 13.92 "Manufacture of finished textile products, except for clothing." The first option is relevant for small companies or home-made bed linen. If you plan to take a loan or attract investors, it is recommended to choose an LLC, besides retail chains willing to work with these companies.

To work, you need to obtain permission from the Fire Inspectorate and SES authorities. Registration of a special license this species does not provide.

Room selection

A mini-workshop can be rented on the territory of former factories. Size production department depends on the number of jobs. At the same time, it is worth starting from the calculation of 15-18 m² for two seamstresses, plus every 5 m² for each next employee.

Each workplace should be equipped with a lighting device, natural light will not be enough. It is necessary to install a ventilation system, as textile dust is considered a fire hazard.

Power supply, in addition to household equipment, requires a three-phase voltage with mandatory grounding.

As a rule, the premises are divided into a warehouse where materials and finished products are stored and a work area. The latter, in turn, consists of departments:

  • cutting shop;
  • sewing factory;
  • heat treatment zone.

Equipment and inventory

For sewing bed linen you need to purchase:

  1. sewing machines (automatic and semi-automatic);
  2. machine for cutting parts;
  3. household irons;
  4. steam generator;
  5. cutting knife;
  6. overlock;
  7. tables;
  8. racks;
  9. consumables - scissors, patterns, needles, pins, etc.

Staff

To work at the first stage, it is enough to hire:

  1. seamstresses (3-4 people);
  2. cutters (2-3 people);
  3. an order taker who will also deal with advertising.

It is more profitable to outsource financial reporting.

Tailoring bed linen requires basic knowledge and responsibility. It is not necessary to spend money on professional highly qualified employees or designers. They will be needed when further development and expansion of activities.

Advertising

  • printing catalogs and distribution to retail outlets;
  • creating your own website, promotion in the network;
  • placing ads in specialized media;
  • description on local forums.

At home

Sewing bed linen as a business at home is suitable for housewives, mums on maternity leave and anyone who wants to earn extra income. To work in your apartment, it is enough to allocate a working area and buy a sewing machine, iron, overlocker, inventory, consumables. You need to decide on the assortment, make patterns for sewing bed linen with your own hands. You will also need the cost of advertising and registration as an individual entrepreneur. On average, when opening such a mini-production, an amount of 120-180 thousand rubles is enough. To sell products, you can cooperate with small outlets, advertise on Internet bulletin boards, in local media, or engage in tailoring bedding to order.

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Attention!

The page publishes only useful reviews for others, which indicate that the person had experience in this matter.

Business Owners Testimonials:

    Hard times can come in everyone's life - and I was no exception! There was an acute problem with finances and I had to look for a way out of this situation. I decided to realize my potential in a purely female business, but I was not interested in such things as nail extensions and hairdressing services, and the market is overflowing with these offers. I remembered my professional skills, which sewing courses instilled in me. A good command of a sewing machine and tailor's scissors predetermined my choice!

    I started the process of collecting data on the Internet and came to the following conclusions.

    1. The most profitable business for women who know how to sew is their own tailoring of bed linen and its sale.
    2. Sewing bed linen does not require great skill, everything is quite simple. Basic skills in working with a sewing machine are required.
    3. The cost of production provides a good opportunity to make good money on its implementation, if you approach this process wisely.

    I made the business plan myself, as hiring a marketing specialist is too expensive. I knew how to sew! There was a rare Singer in the family, and this is what you need to start. On this machine, it is quite possible to sew high-quality bed linen without cool frills. The cost of a good unit can scare anyone away from this venture. I didn’t need to buy anything, of course, except for matter and threads. You need to pay a lot of attention to the selection of raw materials - your start will depend on this!

    For those who do not know, I will tell you what bed linen can be sewn from. Suitable for tailoring: linen, coarse calico, cotton, as well as silk, viscose, poplin, plush and of course silk. These are the main types of matter that are used in tailoring, but there are others, sometimes very exotic and expensive. I started with the simplest: linen and cotton. This is the most popular raw material and products from it are best bought. Linen and cotton are easy to process and inexpensive! After the promotion, I began to make bed sets from silk and poplin and, of course, combined options for lovers of zest.

    Who became my customers? At first, when I sewed plain cheap linen, my clients were, and of course remained, economical people - pensioners, mothers of many children etc. Where did I find my buyer? Having sewed a couple of dozen sets, she took up marketing. Posted ads on various resources with photos and description - zero effect! It's been three weeks and no one has shown interest! I decided to go the other way - well, just like Lenin! I thought a little and created a group in contact, filled it with information about myself and products - I began to wait!

    The chip worked! In the description, I came up with a marketing ploy that I sleep well on my underwear and have pleasant dreams. Maybe it worked, or maybe you got lucky. My vivid description of all the benefits of custom-made bed linen attracted customers. I handed over 2 sets to the first buyer from our city and asked for a good comment. It's gone! Orders began to arrive from various regions. I send cash on delivery, but of course there are losses - they don’t always pick up products, you have to spend money on a return.

    Maybe I'm just lucky! Hardly! A lot of work has been invested in promotion - this is the key to success. Try to sit at the typewriter for at least a few hours and you will understand that this business is not easy. But I plan to go further! Once the products are sold, then it is necessary to expand production and legalize. Open an individual entrepreneur or take a patent, create a website and hire employees. I think not to rent a room, use the work of homeworkers.

    And how many prospects in the manufacture of exclusive products! Embroidery, logos, applications and more. There are a lot of options for creativity and I will be able to create my own unique style, then I will grab luck by the tail! In the general business of making bed linen - I say a firm yes! Good luck to everyone in their own business!

    But I started my way in the production of bed linen from a small one! I sewed well, I had an electric machine, but I didn’t even think about my own business. It all started with tailoring a set of bed linen for my own needs. The idea to make money on this came by itself. In our city there is a specialized technical school for the training of cutters and seamstresses. Fabrics are imported there for sale at low prices, but of high quality. There shouldn't be any problems with raw materials, but the competition was frightening, because there are more than enough seamstresses in the city. But the head is afraid, but the hands do it! At first, she sewed only for acquaintances and neighbors at dumping prices: at the price of a set on the market of 600 rubles, she sold for 450. The clientele increased - it attracted very low price and good tailoring quality, compared to Chinese options. Now I plan to open a full-fledged workshop with three employees!

Sewing bed linen with subsequent sale is an affordable opportunity to open own enterprise from scratch. You can arrange tailoring of bed linen at home. The advantage of the idea is minimum investment: purchase of a sewing machine, fabrics and accessories. A good option: rent a small room, purchase a set of equipment and open a mini-workshop. The scale of production directly depends on the desire and capabilities of the owner.

Market analysis

Market monitoring is the first thing you need to do if you want to organize a business. Only a thorough study of the market environment will help the entrepreneur to collect accurate information about the relationship between supply and demand for a particular type of product, as well as the level of competition. Based on the data obtained, the businessman can determine target audience, find free niche, coordinate prices and a set of services offered to customers.

Our business valuation:

Starting investment - from 10,000 rubles (if you have a sewing machine at home).

Market saturation is high.

The complexity of starting a business is 1/10.

All of these parameters should be considered in detail in the business plan of the enterprise. A competent business plan for tailoring bed linen will allow you to calculate the amount of initial investment and monthly expenses, determine the profitability and profitability of the business.

Formation of the assortment

Tailoring and selling bed linen as a business requires a careful study of the range.
A beginner should be aware that bedding is divided into the following categories:

  1. The single set consists of a sheet measuring 1.1 x 2 m, a duvet cover - 1.35 x 2 m, pillowcases - 0.5 x 0.7 m or 0.7 x 0.7 m, and is designed for use by one adult.
  2. One and a half set is slightly larger than a single set: sheet - 1.5 x 2.2 m, duvet cover - 1.45 x 2.15 m, 2 pillowcases - 0.5 x 0.7 m or 0.7 x 0.7 m.
  3. The double set has a sheet - 1.85 x 2.2 m, a duvet cover - 1.75 x 2.15 m, 2 pillowcases - 0.5 x 0.7 m or 0.7 x 0.7 m. used by two adults.
  4. The family set includes a sheet - 2 x 2.2 m, two duvet covers - 1.5 x 2.2 m, two pillowcases 0.5 x 0.7 m or 0.7 x 0.7 m. Designed for two adults.
  5. Euro - standard - a set designed for use by two adults. It consists of a sheet - 2.2 x 2.2 m, a duvet cover - 2 x 2.2 m, two pillowcases - 0.5 x 0.7 m or 0.7 x 0.7 m.
  6. Bed linen for children is designed for a teenage bed: a sheet - 1.1 x 1.9 m, a duvet cover - 1.1 x 1.8 m, a pillowcase - 0.5 x 0.7 m or 0.7 x 0.7 m.
  7. Sets for babies (in cribs) consist of a bed sheet - 1.4 x 1.1 m, a duvet cover - 1.45 x 1.1 m, pillowcases - 0.4 x 0.6 m.

Assortment of production of bed linen sets

In case of changing the listed parameters, the exact dimensions must be indicated on the packaging. But it should be remembered that kits with non-standard sizes will be more difficult to implement.

Bed linen of individual tailoring is cut out according to the measurements of the client, taken before contacting the master. Also, the customer can provide pre-purchased fabric, threads and accessories.

You can expand the range of services by offering customers tailoring of bedding sets not only for everyday use, but also gift sets. In the manufacture of the gift version, more expensive fabric, accessories and packaging are used, so the cost of production will be significantly higher than the price of conventional sets. But as ?

Organization of a business at home

First you need to decide what type of underwear will be manufactured at the enterprise. If it is supposed to work on tailoring bed linen at home, then exclusive sets made to order from the client will bring more profit. As well as linen of non-standard size, unique shape with original finish. You can provide for the production of bed sets complete with curtains, or offer a selection of elements that are in harmony with the overall interior of the bedroom.

The technology for the production of bed linen is quite simple and requires a minimum set of equipment: a sewing machine, overlocker, iron and ironing board.

A beginner needs to register his activity as an individual entrepreneur and choose a form of taxation, better than UTII.

Opening of a mini-workshop

The mini bed linen sewing workshop can produce standard daily use products. This will allow the release of certain batches of goods daily. The main thing is to find wholesale buyers. You can cooperate with stores, offering products for sale. Hospitals, children's camps, sanatoriums and other institutions may also become regular customers such an enterprise.

An entrepreneur needs to register as an LLC, rent a room, recruit staff, buy consumables and equipment.

We are developing a business - a mini workshop for sewing bed linen

Material for making linen

It is very important to choose the right fabric for sewing bed linen, since the quality of the fabric depends on the quality of the material. finished products.

By cost, linen can be divided into several categories:

  • low quality sets - from 600 rubles;
  • sets of medium quality - from 800 rubles. up to 1,500 rubles;
  • low-premium - from 1,500 to 5,000 rubles;
  • premium - from 5,000 rubles.

Market analysis shows that the most popular underwear is low and medium category, which is purchased for personal use. Demand for expensive kits, which are usually bought as a gift, is much lower.

Almost all buyers prefer to purchase kits made from natural materials. Synthetics are not in demand. This aspect should be considered before choosing and buying fabric for sewing bed linen. Coarse calico is the undisputed leader due to its properties. Sets of coarse calico are trying to purchase 55% of buyers. Linen is in demand among 25% of the population, and 10% pay attention to satin sets. Expensive silk underwear, terry sets are usually bought as a gift.

The choice of fabric for everyday use

What is the best fabric for bedding?

The production of bedding sets for everyday use requires the purchase of the following types of materials:

  • satin (gloss-stain, mako-satin) - a fabric made from cotton with the addition of chemical fibers, which has a smooth surface that can withstand (in good quality) up to 300 washes;
  • calico is an environmentally friendly, practical, wrinkle-free, dense cotton material that long time retains rich color, and has an affordable price;
  • Ranfors is high-quality calico, soft and delicate, 100% cotton and has an amazing property: in winter such underwear is warm, in summer it is cool;
  • polycotton consists of cotton and synthetic thread, which determines the strength and durability of the fabric, which does not shrink when washed, retains color for a long time and does not wrinkle;
  • chintz is a durable fabric that does not require special care and has an optimal price-quality ratio;
  • linen is a durable, tough fabric that perfectly absorbs moisture, has high level breathability and heat dissipation, but when washed, it wrinkles and shrinks;
  • soft, pleasant to the touch, brushed cotton material is called flannel;
  • terry cloth.

Material for tailoring exclusive sets

If you need to sew high-quality bedding to order, or a gift set, then the master can offer the client the following fabrics:

  • silk;
  • atlas;
  • batiste.

Sometimes they order bed sets made of jacquard, velor, tapestry. Such underwear belongs to the luxury category and is very expensive.

Financial plan

To determine the profitability of the enterprise, it is necessary to calculate the costs and expected profit.

Equipment prices are as follows:

  • a semi-professional sewing machine costs about 5,000 rubles;
  • overlock "Singer" - from 1,200 rubles;
  • iron - from 700 rubles;
  • ironing board - from 600 rubles.

The total cost of equipment for sewing linen at home varies within 7,500 rubles.

According to experts, a small enterprise will be able to sew about 200 sheets for 100 rubles per month. per piece, 200 duvet covers for 150 rubles. apiece, and 200 pillowcases for 50 rubles. a piece. The price of the product includes the cost of tailoring and consumables.

Judging by the above prices, the cost of a set of bed linen will be 350 rubles. The goods are sold at a price of 700 rubles. Profit from the sale of one set reaches 100% or 350 rubles. Having sold only 200 standard sets, the owner will be able to earn 70,000 rubles. All costs will pay off in 1 month of work.

If we add to this the tailoring of bed linen to order, not of standard quality, then the profit can increase by 1.5 - 2 times. Since at a relatively low cost, the price of such kits is quite high.

You can reduce the cost of finished linen by purchasing consumables in bulk. Additional income will bring tailoring of children's bed linen and diapers. The latter can be made from the remnants of the fabric. Craftswomen do not throw away small pieces of fabric and extra accessories, making them:

  • bonnets, undershirts for babies;
  • kerchiefs;
  • handkerchiefs;
  • clothes and linen for dolls;
  • handbags and cases for phones;
  • aprons and potholders.

You can cut the remnants of the fabric into narrow ribbons, tie them together and crochet a rug or seat for a chair.

The post has been changed:

Bed linen production as a business

No matter how difficult stages the economy of any country goes through, there are several business ideas that do not lose their relevance at any time. One of these niches is the clothing business, which is the best option for those entrepreneurs who are trying to find a business with high profitability and relatively small investment to start. A business plan for tailoring bed linen will allow novice businessmen to go through the stage of organization and development without those annoying mistakes that they usually make when starting their own business.

Brief business analysis:
Business setup costs:350 - 400 thousand rubles
Relevant for cities with a population:from 200 thousand people
Situation in the industry:high competition
The complexity of organizing a business: 2/5
Payback: 1 month

Business Relevance

Even 20-30 years ago, sewing was taught in general education schools in the classroom. labor training for girls. The profession of a seamstress was one of the most popular in the Soviet Union, despite the fact that only 20-30% of graduates of sewing schools worked in their specialty.

Today, the graduates of those years have a fairly significant head start in terms of the quality of the knowledge and experience gained over today's graduates. Currently open a sewing studio, own studio designing clothes or just providing sewing services at home is not a big deal. Thanks to the recently adopted law on self-employed citizens, seamstresses who repair clothes do not even need to issue an IP.

Of course, all these benefits caused a surge of interest in the clothing business, and at the same time, considerable competition in the market for trade in clothing products - from clothes to bed linen. The latter, by the way, today is one of the most "running" positions in the clothing business.

Benefits of tailoring bed linen

The bed linen business has several significant advantages over the rest of the clothing business. Firstly, the production of bed linen does not require special knowledge and skills; after a short introductory lesson, even a person who was not previously familiar with a sewing machine can cope with this work.

Secondly, finding channels for supplying consumables for bed linen, as well as channels for selling finished products, is not difficult. Thirdly, bed linen of domestic production is currently the leader in the sales market, significantly ahead of imported products.

And finally, the organization of this business requires very little cost, which even a simple layman can afford. Moreover, most necessary equipment and instrument in most women familiar with sewing business, already exists.

Drawing up a business plan

Business registration

The recently adopted law on self-employed citizens, unfortunately, only applies to seamstresses who repair clothes. Tailoring of bed linen as a business does not belong to this category. Therefore, the optimal design format entrepreneurial activity for seamstresses remains IP.

These articles will help people who were previously unfamiliar with maintaining documentation of an individual entrepreneur with the choice of a tax regime:

Obtaining any special license for tailoring bed linen is not required. Obtaining a work permit from the fire inspectorate and Rospotrebnadzor can cause minor difficulties. But these issues are completely solvable without outside participation in a legal manner.

A novice entrepreneur can also count on some assistance from the state in organizing his business, as within the allowance from the center social protection of the population (how to draw up a business plan for the CZN, you can find out here -), or as part of regional assistance programs for young entrepreneurs.

Product range

It would seem that the range of bed linen is very limited. However, product options, both in the public sector and in the production of elite bed linen, are so diverse that you can’t help but get confused if you don’t decide on the format of the products in advance.

First, it can be a classification by size:

  • linen sets for single beds;
  • for one and a half;
  • for double;
  • sizes "king-size" - for the so-called triple bed;
  • baby bedding sets.

In addition, Russian sizes differ from the Euro standard.

In addition to the size, bed linen also differs in the material of manufacture:

  • satin;
  • cotton;
  • chintz;
  • coarse calico;
  • poplin;
  • silk;
  • batiste.

IN Lately underwear sets made of Chinese-made bamboo material are also widely used.

And finally, another significant difference is the theme of bed linen. Exclusively white lingerie sets are no longer popular. Interest is caused by thematic drawings and prints on linen. These can be fantasy paintings, beautiful flowers, animals, plots from computer games - in general, everything that a designer's fantasy is capable of.

In addition to traditional bedding, you can also consider making pillowcases for sofa cushions, mattress toppers, plaids and bedspreads.

Market analysis

Raw material supply channels

China is one of the richest suppliers of any kind of fabric. Almost 40% of all materials on Russian market- made in China. You can contact suppliers from the Middle Kingdom both through specialized sites and through platforms such as Aliexpress. Joom, etc.

Purchasing fabrics in China, even taking into account "customs clearance", is sometimes much cheaper than purchasing fabric of the same quality from domestic manufacturers. This factor is partly responsible for the decline of the textile industry in the country.

It would not be superfluous to personally visit Russian weaving factories, most of which are concentrated in the central part of the country. Bryansk, Morshansk, Ivanovo, Kineshma, Krasnodar, St. Petersburg - this is only a small part of the list of cities where the largest textile enterprises are located.

There are no special requirements for the premises for the sewing workshop, with the possible exception of only a powerful ventilation system, since textile dust is considered to be particularly flammable. The location of the mini-workshop relative to urban geography does not matter, so you can pay attention to the premises located on the outskirts, the rent of which will be much cheaper than in the center of the settlement.

The calculation of the area should be based on the definition of 20 square meters. meters for two employees + another 5 square meters. meters for each additional person. An electrical line must be connected to each desktop to connect a sewing machine and a powerful lamp. Good lighting for a seamstress means a lot.

The workshop room must be divided into several zones or separate rooms:

  • cutting zone;
  • sewing area;
  • ironing zone;
  • packing area;
  • storage area for consumables and accessories;
  • storage area for finished products.

In addition, the room should be equipped with a sanitary room and a recreation area.

business at home

If you wish, you can start a business for sewing bed linen at home - in an ordinary two-room apartment with an area of ​​45-55 square meters. meters, where up to 4-5 people can work. Many successful sewing workshops generally "grew" from one-room apartments with one single employee, who is also the owner of the enterprise. But such "semi-underground" workshops are long gone.

Can a bed linen business be started by one person? Yes, but you have to pretty "twist", because in addition to main work- sewing, there are also other responsibilities - finding channels for supplying raw materials and marketing finished products, the need for paperwork, etc. Therefore, you need to start with at least two people.

Necessary equipment

In order to start your sewing business at home, you will need 1-2 sewing machines, an overlock, an iron, an ironing board and a regular sewing kit - needles, scissors, thimbles, etc. The productivity of such a workshop with two employees can be up to 100 sets linen per day.

The organization of a sewing mini-workshop will require more professional equipment and tools. For an organization with up to 10 employees, you will need:

Equipment and toolsAmountCost, rub.
Industrial sewing machine8 15000-20000
Overlock1 10000-12000
Steam irons3 5000-8000
Ironing board3 2500-4000
Cutting tables2 20000
Work tables8 3500-4500
Scissors, needles, accessories, etc.of necessity15000--20000
Total 71000-88500

Staff

As already noted, one or two experienced seamstresses will be enough at the enterprise, the rest of the staff can be trained in the process. However, having at least basic sewing skills is still desirable. In addition, you will need one equipment repairman. Depending on the number of sewing machines (more than 5 pieces), he can be on staff or work on calls if necessary.

You can find employees through the websites free ads or by visiting sewing colleges. It is advisable to set the wage rate either in the “piecework payment” format, depending on productivity, or “salary + bonus” based on the results of the implementation of the established production plan.

Sales of finished products

Sales channels for finished products can be Retail Stores, wholesale buyers. You can open your own point of sale of bed linen. Special attention you need to give the option of creating an online store. Recently, bed linen is sold very well through sales sites.

You can also work on a dropshipping scheme, when complete strangers will sell your products. You can find out more about this.

According to experts, the price categories for the cost of bedding sets are now distributed as follows:

  • budget segment - up to 800 rubles per set;
  • middle price segment - from 800 to 2500 rubles;
  • category "low" - from 2500 to 6000 rubles "
  • category "premium" - over 6000 rubles.

The most significant share of sales falls on the middle price segment, it is this category that should be guided by when determining the range of products. Budget options, as a rule, come to Russia from China, and expensive bedding is purchased abroad.

By the way, you can reduce production costs by using scraps of fabric from which you can sew handkerchiefs, clothes for babies (caps and undershirts), scarves and aprons, etc.

Advertising and marketing

The dream of almost every entrepreneur is to create their own brand. The clothing business is no exception. The service life of good bed linen is from 1.5 to 3 years. As a rule, for a family of three (two adults, one child), 5-6 sets of bed linen are needed. Based on this, we can conclude that the creation and promotion of your own brand of bed linen in order to create a sustainable client base more than reasonable.

You can advertise your products using "traditional" methods - ads in the media, the Internet, etc. The main advertising audience is wholesale buyers. To attract their attention, you can set a selling price for products depending on the volume of the purchased batch.

Business payback calculation

Based on the experience of successfully operating sewing workshops producing bed linen, the cost of one set in the middle price category is now from 300 to 350 rubles. Thus, with a selling price of 550-600 rubles, the profit from one set of linen will be 200-300 rubles.

With the cost of organizing a workshop with 10 employees of 350-400 thousand rubles (90,000 - equipment and tools, 50-60 thousand - rent of premises, 200,000 - wage in the 1st month of work) in order to recoup the business, you need to sell at least 2 thousand sets of linen. When calculating the tailoring by one experienced seamstress up to 50 sets in one shift, the business will fully pay for itself in just one month.


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