Co-authors:
The problems that companies may face, as well as the actions of employees and management that can bankrupt the company or create problems for it. Expert advice on what can harm the company, and what, on the contrary, can help. Consideration of the information provided in comparison with the knowledge and opinions of students aged 18-20, mainly studying in the direction of "Management", interviewed during the survey.
2. Emelyanova Ekaterina Gennadievna. Risks of automating the adoption of "smart" decisions
Co-authors: Moldovan Artem Anatolyevich, Candidate of Economic Sciences, Associate Professor of the Department of Corporate Finance and Business Valuation, St. Petersburg State University of Economics
The topic of automation risks in making “smart” decisions is especially relevant in modern world, an integral part of which is the digitalization of all spheres of society. Today, a person is trying to simplify his life in everything: from robots in production to remote control of household appliances. Decision-making is also sought to be simplified, but such simplification creates new risks that need to be addressed, minimized, and, at best, prevented.
3. Prostakova Alexandra Dmitrievna. Features of creating an enterprise in the field of kitchen furniture production
Co-authors: Moldovan Artyom Anatolyevich, Candidate of Economic Sciences, Associate Professor of the Department of Corporate Finance and Business Valuation, St. Petersburg State Economic University
This article is devoted to the description of the process of creating a Russian enterprise in the field of kitchen furniture production. The paper presents the theoretical component and the calculation-analytical part.
4. Borisova Olga Petrovna. FEATURES OF CROSS-CULTURAL MANAGEMENT IN HUMAN RESOURCE MANAGEMENT
Co-authors:
Cross-cultural management is rather a necessity for business in the context of widespread globalization. For international interaction both within the business and outside it, first of all, leaders and managers should be ready.
5. Abdrakhmanov Vadim Ravilevich. Logistics processes in national tourism
Co-authors:
The author of this scientific article conducted a study on logistics processes in the field of tourism. This paper considers the influence and importance of national tourism.
6. Kodachigova Taisiya Igorevna. Development of a system of priorities for human needs and interests in the implementation of management decisions There is a review.
Co-authors: Moldovan A. A., Candidate of Economic Sciences, Associate Professor of the Department of Corporate Finance and Business Valuation
The presence of needs determines the way a person exists, and the nature of their satisfaction depends on the development of the individual and, in this regard, the satisfaction of needs, their achievement is realized in different ways by people and is a controlled and self-managed process. In this article, we will analyze how the priorities of human needs and interests affect the implementation of management decisions.
7. Bogomolova Daria Alexandrovna. Competent application of PR-technologies in the formation and restoration of the image of airlines There is a review.
Co-authors: Chernysheva Anna Mikhailovna, Candidate of Economic Sciences, Associate Professor of the Department of Marketing Peoples' Friendship University of Russia
IN modern conditions application of marketing in international and Russian companies when developing a promotion policy, various methods and tools are actively used that allow the consumer to stand out among competing organizations. The most promising promotional tool for this moment is PR, because it allows you to use non-standard methods of promotion. PR technologies have a rather mobile structure, which allows using various modern telecommunications and remaining in the memory of the consumer. The article presents material reflecting the features of the use of PR technologies and the most effective tools PR in airlines Russian market. The article also presents examples of the most famous PR campaigns in the aviation industry.
8. Grigoriev Denis Konstantinovich. Problems of river cargo transportation in Russia and ways to solve them
Co-authors: Ermakov Ivan Aleksandrovich, Candidate of Economic Sciences, Associate Professor, Department of Logistics, State University of Management
This article examines the state of the river cargo transportation industry in Russia. The importance of river transport for cargo transportation in Russia is also determined, the problems of this industry and options for their solution are identified.
9. Matveev Nikita Evgenievich. The use of nanotechnology, innovation in logistics
Co-authors: Ermakov Ivan Aleksandrovich, Candidate of Economic Sciences, Associate Professor, Department of Logistics, State University of Management
The author of this scientific article conducted a study on innovative technologies in the field of logistics. This paper discusses new technologies that are gradually being introduced in logistics organizations.
10. Komissarov Alexander Ivanovich. Financial management in sports organizations
Co-authors: Moldovan Artem Anatolyevich, Candidate of Economic Sciences, Associate Professor of the Department of Corporate Finance and Business Valuation, St. Petersburg State Economic University
This article describes the basics of using financial management methods in sports organizations, which in a broad sense include all organizations involved in the provision of sports services to both participants and spectators. The article includes a definition of the subject of sports financing, and a description of a sports organization as an enterprise engaged in the creation of added value.
11. Ignatov Timofey Ivanovich. Apple Risk Review and Analysis There is a review.
Co-authors: Moldovan A.A., Associate Professor, Department of Corporate Finance and Business Valuation, St. Petersburg State University of Economics
In this article, the task was set: to consider the ten main risks Apple. The analysis revealed subtleties and possible ways solutions to problems that may arise in the company if measures are not taken to prevent existing risks.
12. Goryunov Pavel Alexandrovich. Green logistics
Co-authors: Ermakov Ivan Aleksandrovich, Candidate of Economic Sciences, Associate Professor, Department of Logistics, State University of Management
This article explores green logistics, which includes methods to minimize harmful environmental impacts. logistics activities. It combines actions for the forward and reverse flow of goods, information and services between the point of origin and the point of consumption of goods or services.
13. Sukhova Lidia Alekseevna. Use of unmanned aerial vehicles in Russia
Co-authors: Ermakov Ivan Aleksandrovich, Candidate of Economic Sciences, Associate Professor, Department of Logistics, State University of Management
the author presents one of the innovations - the use of unmanned aircraft in logistics, describes the prospects for its development in Russia, as well as administrative barriers that do not allow to actively introduce innovation in logistics, and how to overcome them.
14. Klishina Ekaterina Andreevna. Modern logistics software
Co-authors: Ermakov Ivan Aleksandrovich, Candidate of Economic Sciences, Associate Professor, Department of Logistics, State University of Management
This article provides an overview of the developments and innovations that have been actively implemented in the field of logistics in recent years within the framework of software, which provide an increase in the efficiency of the functioning of systems at enterprises and in companies.
15. Ivanova Sofia Alekseevna. Techniques for monitoring and using modern software in the implementation of management decisions
Co-authors: Moldovan A.A., Candidate of Economic Sciences, Associate Professor, Department of Corporate Finance and Business Valuation, St. Petersburg State University of Economics
The article analyzes information and management services that can be used in an organization to make management decisions. Their role in ensuring the transparency of processes, reducing subjective errors, transferring many tasks to electronic interaction, and reducing the time for implementing managerial decisions is considered.
16. Krotik Elena Stanislavovna. THEORETICAL FOUNDATIONS FOR FORMING MANAGEMENT DECISIONS There is a review.
Co-authors: Moldovan Artem Anatolyevich, Candidate of Economic Sciences, Associate Professor of the Department of Corporate Finance and Business Valuation, St. Petersburg State Economic University
Any management activity is closely related to the development and adoption of appropriate decisions for various management situations. Often the only criterion for the expediency management decision today is its financial component, namely, an increase in revenues or a lack / decrease in expenditures from budgets of any levels. The problem of risk management, overcoming uncertainty is constantly relevant in any sector of the economy. Each economic entity at all levels is affected by extraordinary situations and unforeseen circumstances, which must be adequately responded to. Therefore, it became necessary to implement the scientific methods of the theory of enterprise economic management, including for the development and adoption of the most appropriate, economical and efficient management decisions.
17. Kvitko Anastasia Pavlovna. Information technology in business process reengineering There is a review.
Co-authors: Moldovan Artem Anatolyevich, Candidate of Economic Sciences, Associate Professor of the Department of Corporate Finance and Business Valuation, St. Petersburg State University of Economics
Today's environment is characterized by increased levels of competition. Businesses wishing to increase their market share or profit must adapt to changes in the environment. Consequently, many changes in business methods are starting to emerge. One of these is business process reengineering (BPR), defined as the fundamental rethinking and radical reengineering of business processes to significantly improve critical, state-of-the-art performance metrics. Among the potential opportunities of BPR is information technology (IT). IT enables improvements in BPR, though not only in and of itself. This article will demonstrate the importance of IT in one of the most prominent methodologies. Businesses can simplify their tasks, redesign their organization, change the way they work, and achieve dramatic improvements using, among other things, information technology.
18. Parfentyeva Svetlana Alekseevna. Investing in websites as a modern way to get passive income There is a review. Article published in No. 75 (November) 2019
Co-authors: Moldovan Artyom Anatolyevich, Candidate of Economic Sciences, Associate Professor of the Department of Corporate Finance and Business Valuation, St. Petersburg State University of Economics
Getting passive income with the help of a website is an important component of investment activity in the modern world. This article explores the problem of investing in websites. Interest in learning this issue determined by the current development of the IT sector, as well as the trend of a rapid increase in the number of transactions on the stock exchange for the sale of sites. Special attention The paper focuses on studying the market of potential investors who are interested in investing in Internet resources. This article defines the main directions of investment in sites that exist today.
19. Filippova Anna Konstantinovna. School of scientific organization of labor in Russia: XX-XXI centuries.
Co-authors: Moldovan Artyom Anatolyevich, Candidate of Economic Sciences, Associate Professor of the Department of Corporate Finance and Business Valuation, St. Petersburg State Economic University
The relevance of the topic of this work is due to the fact that the history of the formation of the Russian economy indicates that an increase in labor productivity is the main resource economic growth, scientific and technical progress, strengthening the position of the state in the context of increasing competition in world markets, optimal resources for reducing inflation and increasing the standard of living of the population.
20. Artsymenya Nazar Vitalievich. Shale revolution and Russian-Chinese energy cooperation There is a review.
Co-authors: Moldovan Artyom Anatolyevich, Candidate of Economic Sciences, Associate Professor of the Department of Corporate Finance and Business Valuation, St. Petersburg State Economic University
With the development of technology, the cost of producing shale oil and gas is decreasing, and in turn, the competitive advantage of shale oil and gas over traditional prey oil and gas will increase. Obviously, this will lead to a change in the international structure of the oil and gas industry. The article examines the impact of the shale revolution on international market, trends in Russian-Chinese cooperation are analyzed.
Author(s) : Pyzhinsky Ya.I., Brustinov D.V., Nafiev V.E.
In the context of the formation of market relations, the constant complication of the influence of factors external environment on the activities of enterprises and the aggravation of competition, the ability to quickly make informed management decisions in a variety of situations acquires strategic importance and provides the opportunity to receive certain competitive advantage. To make an effective management decision, a significant amount of information is used, which must be complete, reliable, timely and understandable. Goals information support management processes are automated workplace(workstation) manager.
Author(s) : Shvets I.Yu.
To date, there is a tendency to increase competition between firms, yesterday's approaches to doing business are already becoming obsolete. This article provides an analysis of the management and marketing environment in tourism enterprises.
Author(s) : Kamilova S. R.
In order to be first on the market, innovation is essential. It is they who help to break into the lead and leave competitors behind.
Author(s) : Miroshnikov O.
In modern conditions, more and more attention is paid to the search for an optimal management structure. At the same time, such an important point as the traditional types of management structures is often left aside. But after all, tradition plays no less a role in managerial processes than, say, in the process of direct labor activity. Let us consider how different types of management structures were historically formed.
Author(s) : Nagorskiy Yu.A.
Currently, not enough attention is paid by entrepreneurs to business culture. Nevertheless, scientists are working on this problem, seeing in this a great opportunity to establish civilized relations between entrepreneurs and in society as a whole. The purpose of this article is to find ways to form organizational culture, as well as identifying the influence of different cultures on the work of the enterprise.
Author(s) : Mironova T.L., Polonskaya N.A.
In the conditions of the distribution-sectoral management system, when the socio-economic development of the regions was essentially the result of the adoption of sectoral decisions, the demand for theoretical foundations the regional economy was limited. The transition to a market economy fundamentally changes the position of the regions in the overall system of governance. Modern economic conditions dictate the need to search for new approaches to the formation of a management system at the regional level and the development of methods for economic regulation of the processes of socio-economic development of the region.
Author(s) : Gredin S.
Many companies have trademarks- registered marks that are used to distinguish your product from a number of competitors' products. All companies want their brand to become a brand and be more than a set of functional characteristics, but this rarely happens.
Author(s) : Chueva O.
The importance of communication and information management in the enterprise is considered. Training is described as a necessary component of the system of in-house training and in-house education.
Author(s) : Loginova A.
The basis of the concept of personnel management of the organization is currently the increasing role of the employee's personality, knowledge of his motivational attitudes, the ability to form and direct them in accordance with the tasks facing the organization.
Author(s) : Stefanenko M. N.
The article considers the concept of controlling - a new phenomenon in theory and practice modern management, which appeared at the junction economic analysis, planning, management accounting and management. The main components of controlling, which transfer enterprise management to a qualitatively new level, are studied, integrating, coordinating and directing the activities of various services and departments of the enterprise to achieve operational and strategic goals.
Author(s) : Borovsky V.N.
At the core effective management lies, first of all, the ability to work with people, so one of the most important components in the banking management system is the personnel management subsystem. It is no secret that the quality of human resources, their contribution to the achievement of the bank's goals and the quality of all banking activities largely depend on how effectively the work with personnel is set.
Author(s) : Verzilov V.I.
The formation of corporate management in librarianship is due to the development of information technology, the progress of telecommunications, the advent of the Internet. Almost all central libraries of the constituent entities of the Russian Federation are automated, have local computer networks and connected to the international electronic network Internet. All libraries form their own informational resources in the form of electronic catalogs, full-text collections, various thematic and multimedia databases.
Author(s) : Kalchenko L.A.
Main problem community development in the modern world is the problem of leadership - the search for and promotion to key positions of new people who are able to transform the state into better side in general and improve the life of every person.
Author(s) : Elena Khartsiy
The article touches upon management issues. Particular attention is paid to the role line managers in the management structure. The article is accompanied by a description of the techniques that allow you to build personnel work more effective.
Author(s) : Vasilenko V. A.
Management, as a universal human activity, extends to both family, social, and business area. Historically, human labor has been of an individual or family nature. The subjects of production independently controlled their time and other resources used in the production of goods or the provision of services. They decided what to produce, how and when the products would be sold.
Author(s) : Seydametova L.D.
This article is devoted to the place and role of financial investments in the enterprise management system. The article discusses the theoretical aspects of financial investments, as well as an analysis of the financial efficiency of the UKS Reskomnats on the implementation of the investment project under the Program for the resettlement and settlement of deported peoples in the Autonomous Republic of Crimea.
Author(s) : Dudar A.P.
Under conditions of social division of labor Team work people through specialization and cooperation. Here, the compatibility of the goal and its means is carried out with the help of a certain kind labor - management. Management establishes consistency between individual works and ensures the coordinated work of the entire production organism. Therefore, management is an objective process of connecting, ensuring coordination or compatibility of various labor actions of people in order to achieve the intended common goal.
Author(s) : Lyuby A.V.
A successful enterprise uses various methods to be competitive and increase productivity. One of these tools is the incentive system, which can play a decisive role in achieving the goals of the enterprise.
Author(s) : Borodin A.I.
In the scientific literature on management and in the practice of domestic enterprises, taking into account the goals and objectives set, the following types of management are distinguished: prospective, current and operational. The concept of current and operational management reflects the management of the functioning of the enterprise, and the perspective (strategic) is aimed at the development of the enterprise in the future.
Author(s) : Sevastyanova O.V
The purpose of the study of the article is to study the problems of motivation of the labor activity of personnel and proposals for the introduction of mechanisms for its development at modern service enterprises in Ukraine.
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Yu.L. Ants
MODERN MANAGEMENT: TECHNOLOGY OR ART
The article analyzes the evolution of the content of the concept of "management". The author believes that in modern conditions management is losing its technological essence, turning into the art of solving original problems. creative tasks. Given these trends, Russian management science should form a management model based on domestic management traditions.
Keywords: management, management, science, technology, art, evolution, rationality, creativity, improvisation, management model.
-| "the concepts of "management", "manager" I I are widely used in Russian science and practice, displacing the more traditional Russian language "leadership", "management", "leader". The active invasion of this English term occurred in the nineties of the twentieth century during the transition of the Russian economy to market principles of management.Today, this concept is firmly entrenched in scientific and everyday circulation, is included in the qualification directory of positions, about four hundred Russian higher educational institutions. According to researchers, there are more than 200 definitions of management in the Russian literature, most of which agree that management is a special type of management that has the following characteristic features:
1. management is a system of interrelated actions, principles, approaches;
2. management is carried out in conditions market economy;
3. management implies the freedom to make managerial decisions based on the economic independence of the enterprise;
4. management aims to extract commercial profit;
5. management is management within one specific organization;
6. management is carried out by hired professional managers. .
At first glance, the above set of essential characteristics of management may seem exhaustive. However, with a more thoughtful appeal to the concept of "management" it turns out that everything is not so simple. On the one hand, like any living concept, the category of "management" changes under the influence of ongoing social changes. On the other hand, a certain inadequacy of this concept in relation to Russian practice. Management activities carried out in most Russian enterprises, can be called management at a stretch, and the point is not only in the low qualification of Russian managers, the very meaning of this concept does not coincide with the essence of the ongoing management processes.
The need to clarify the content of the concept of "management", in our opinion, is very relevant. Without understanding this task, it is impossible to understand many contemporary problems management, do not determine the correct direction and content of the training of modern managerial personnel. The solution of the problem, or at least its correct statement, is extremely important both for teachers and students involved in the process of training specialists in the field of management, and for the heads of enterprises that in practice carry out the functions of Russian management.
Let us turn to the origins of management theory. Initially, the term "management" appeared in the United States, in 1886, when the president of Aile and Town Money-Facturing, Henry R. Town, attempted to systemize the existing knowledge in the field of production management. The term "management" gained real popularity after publication in 1911 Frederick W. Taylor's book Principles scientific management». this work laid the foundation for management as a science of management. The essence of scientific management (management), in the understanding of F. Taylor, was reduced to the rationalization of production activities through the introduction of the principles of regulation and control into it, the separation of managerial activities from executive, planning, selection and training of personnel, financial incentives workers .
Further development of management is associated with the successors of the school of scientific management F. and L. Gilbreth, G. Gantt, who proved that through the introduction of rationalization methods (improvement of labor operations, timekeeping, selection of tools, schedules for planning work tasks), it is possible to significantly increase labor efficiency.
The essence of the classical school of management is most fully reflected in the famous 14 principles of the French engineer A. Fayol: division of labor, power and responsibility, discipline, unity of command, unity of goals and leadership, subordination of personal interests to common ones, remuneration of personnel, correlation of centralization and decentralization, hierarchy, order , justice, stability, initiative, corporate spirit. Fayol, for the first time, formulated the main management functions that express the essence of the Western management system: “To manage means to foresee, plan
to administer, organize, command, coordinate and control."
The essence of the philosophy of classical management theory can be expressed in one word - rationalism. The internal reason for the formation of management theory was the peculiarity of the mentality western man inclined to rationalize their behavior, striving for active transformational activities based on a clear setting of goals and a thoughtful choice of means to achieve them. The external reason that spurred the development of scientific management was the industrial revolution, which initially embraced the advanced countries of the West and spread throughout the world in the 20th century.
The emergence of large industrial enterprises using machine production, mass use of low-skilled physical labor, demanded a fundamental change in the traditional management system. The emerging industrial society required thousands of managers capable of organizing production in the new conditions. Principles new system management were formulated by the founders of the scientific school of management, entrepreneurs had to implement and develop them in the practice of everyday management.
Distinctive feature This period was the transformation of management into a technology that includes a set of standard measures for planning, division and cooperation of labor, regulation, stimulation, training of the workforce, and organization of control. Similar economic and social conditions allowed to largely algorithmize the management process. Management has become an ideology, and the profession of a manager has become a mass profession in an industrial society. Western universities and colleges as soon as possible management was trained on the basis of the principles of the scientific school.
Summarizing what has been said, it can be noted that in addition to the specific features of management in its classical form, at least two very important characteristics:
1. rationalization of the management process;
2. use of technologies in management activities.
In fairness, it should be said that in some of the definitions of management there are elements that indicate its rational-technological nature. For example, I.N. Gerchikova, defining management, emphasizes its rationality in the use of resources, in the textbook O.A. Zaitseva defines management as a process of optimizing human, material and financial resources. The authors of the Popular Economic Encyclopedia present management as a set of principles, methods, means, and techniques, thus pointing to the technological side of this phenomenon.
Unfortunately, these aspects of management are poorly reflected in the Russian literature and therefore remain poorly understood not only by practical managers, but also by teachers involved in training in the field of management. The essence of management as a Western rational-technological model of management remains not understood.
In recent years, under the pressure of global changes in the economic, political, cultural life of society, a certain revision of the classical paradigm is taking place in Western management theory. The rapid development of science and technology, the revolution in information technology, international speculation in financial and credit sphere made life difficult and unpredictable. The systematic activity of Western society is constantly disrupted by crises and catastrophes, it is no accident that the classic modern management P. Drucker called the modern post-industrial era "an era without patterns."
Under the current conditions, it is becoming increasingly difficult for traditional management to perform traditional functions of forecasting, planning, and control. Familiar technologies in the field of labor organization: rationing, incentives, staff training do not give the desired effect in conditions of uncertainty. To be successful modern manager from a technologist, as he was in the era of industrialism, one has to turn into a researcher of an organization, to find solutions that are adequate to a rapidly changing environment. It is no coincidence that today such components as collecting and processing information, establishing communications, involving personnel in the decision-making process, introducing innovative approaches, coordinating, adjusting tasks, and developing their own management concepts have begun to be added to the traditional functions of classical management.
Peter Drucker defines the activities of a leader managing organizations at the turn of the 20th and 21st centuries as follows: “The manager has two specific tasks ..... The manager is faced with the task of creating a true whole, which is more than the sum of all its parts - a productive organization. .. The second specific task of the manager is to harmonize each of his decisions and actions with the short-term and long-term plans of the enterprise.
In the Japanese professional literature, the essence and role of management are defined as follows: "The growth of production productivity is achieved primarily not by the introduction of advanced technological methods, although they are undoubtedly extremely important, but by the organization of management. This term refers to the coordination and unification in the production process of individual efforts and the creation incentive motives of employees, which, firstly, would stimulate coordination and unification and, secondly, would contribute to the rapprochement
the views and aims of all, or at least the majority, of those involved in the proceedings."
As a reaction to the ongoing changes in management, theories have arisen that try to combine planning and activity under conditions of uncertainty, the provisions of classical management with the ideas of self-government. The new management philosophy is an organic approach that considers an enterprise as a living organism, constantly renewing and adapting to a changing external environment. A number of authors present the modern management process as something like "balancing between order and chaos", a jazz improvisation in the field of management. If traditional management focused on analysis, prediction, management, then the new management science shifts emphasis on the ability to adapt, improvise, and coordinate. From a technology worked out over the years of the industrial revolution, management is increasingly turning into the art of solving original creative problems.
The perception of management as an art and previously existed in management theory. In the Oxford Dictionary in English management is defined as a way, a manner of dealing with people, the power and art of management, a special kind of skills and administrative skills. The view of management as a combination of science and art is present in the works of many foreign and Russian researchers. Here, for example, is how AI Orlov defines management: “Management is not only a science, but also the art of management. Management science provides general guidelines rather than specific instructions for each specific act of management. Real management, especially operational management, is more of an art than a science.
The thesis about the combination of elements of science and art in management hardly needs additional evidence. Indeed, managerial activity is not only the application of professional knowledge and experience, but also, in many respects, a creative process based on an intuitive understanding of the essence of ongoing phenomena, the realization of natural abilities, and the talent of a manager. The management formula can be represented as follows: MANAGEMENT = Science + Art.
The question is what is the relationship between the components of the right side of this equation. At the dawn of management, when its main provisions were just being formed, management was undoubtedly an art. With the accumulation of managerial knowledge and experience, management began to turn into a science, and then into a management technology. Technology is understood as a set of knowledge and skills (methods, techniques) used in management activities to achieve the set goals with optimal costs. Art in scientific management began to play a subordinate, secondary role. Finally,
as the complexity and originality of managerial tasks increased, management again became more and more closer to art. The circle is closed, management began as an art and turned into an art again.
Does the above mean that today we are dealing with the "decline" of traditional management? In all likelihood, yes. Despite the still fairly strong positions of the rational-technological paradigm, the general philosophy of management is fundamentally changing. The problem of a creative improvisational approach is becoming the mainstream of modern management. Of course, you can still call it management, and people professionally engaged in this activity - managers, but you need to understand that we are dealing with completely different phenomena based on other methodological principles.
The above analysis is of great practical importance for Russian government. Despite the ongoing boom in the training of economists, lawyers, and managers throughout the post-perestroika years, the country is chronically short of good managers. Attempts to create a new management elite following the Western model did not bring the desired result. The main reason, in our opinion, is the wrong orientation existing system preparation. Sharpened on the outdated Western model, the school of Russian management is trying to teach management technologies that arose many years ago in the context of a developing industrial production. However, this model does not correspond to the essence of Russian society, did not correspond to the era of the 90s, when management began to take root in our lives, does not correspond today and, probably, will never correspond. Attempts to instill "yesterday" western experience doomed to failure, it is no coincidence that our society has a pejorative term "effective managers".
In Russia there are no suitable conditions for the development of management: there is no stable economic and political situation, no traditions corresponding to Western society, and, most importantly, Russians have a different mentality, a different management culture. Historical experience, including the Soviet period, shows that Russian administration has always been akin to creativity, both in terms of the audacity and scale of setting tasks, and in terms of methods for solving them. Russian managers are forced to act in conditions of increased risk, the volatility of the external environment, and the political situation. The uncertainty that the West faced in the 21st century always exists in Russia, often bordering on chaos.
Considering the above, modern Russian society needs not management, but a new management model that combines domestic traditions and the best modern world developments. At the same time, emphasis should be placed on the experience of Japan,
China, who have created unique, transcendent " common sense» Western man, management models. (In Chinese, for example, the concept of "management" is not used at all, however, like other foreign words).
Russian school management, it is necessary to change the vector of training, it is necessary to teach future specialists to think creatively, broadly, and not to train them according to the “knowledge - skills - skills” scheme, it is necessary to teach not technologies, but the art of finding non-trivial solutions for non-trivial managerial situations. The main task educational institutions is the formation of the base of encyclopedic education, which contributes to the flight of creative thought, the development of healthy ambitions in young people, the desire for creativity. Narrow professionalization, practical orientation, in our conditions lead management training to a dead end, provide specialist training at the level lower level management.
Considering management as an art, we will be forced to realize that doing management
far from everyone can do lazy activities. To become a real leader, you need to have natural inclinations, so you need a selection of future managers. It is advisable to introduce a provision on the mandatory work experience in production, the availability of recommendations from the place of work for admission to managerial specialties. There is an obvious need to move from the quantitative to the qualitative side of the training of managers - there cannot be many people involved in art. The number of universities providing training in the direction of management at the expense of budget financing, should be significantly reduced, and the released funds should be directed to the development of stronger universities.
List of promising areas of development Russian system management training can be continued, but this is the task of another study. The purpose of this article is to draw the reader's attention to the problem of the modern content of the concept of "management", to encourage reflection on the need to form a national Russian model management.
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MODERN MANAGEMENT: TECHNOLOGY OR ART
Yuri L. Muravyov,
Associate Professor, Omsk State Pedagogical University
abstract. The article analyzes the evolution of the content of the "management" concept. An author considers that in modern terms a management lost the technological essence in a great deal, grew into the art of decision of original creative tasks. Given these trends, the Russian management science should form their own management model, based on local management traditions.
Keywords: management, science, technology, art, evolution, rationality, creativity, improvisation, management model.
Muravyov Yury Leonidovich - Candidate of Sociological Sciences, Associate Professor, Head of the Department of Strategic and Operational Management of the Omsk State Pedagogical University (Omsk, Russian Federation), e-mail: [email protected] The article was received by the editors on 05/05/2016.
