Working niches. How to identify it and increase sales conversion

Free market segments can be found in almost every field entrepreneurial activity. The most important thing is to consider their prospects in time. The 2019 business niches presented in this article are great for starting a new business. They are of great interest in society, so they are guaranteed to bring a good income.

Choose a field of activity

Before you decide on the choice of an actual niche for a business in 2019, you need to decide what you want to do - production or provision of services. If we talk about the choice of direction of activity in general terms, then in Lately the highest profitability shows "green business".

It could be:

• Processing of secondary raw materials;
• Alternative energy sources;
• Cultivation of medicinal plants;
• Growing organic vegetables and fruits;
• Production of natural cosmetics.

Modern people concerned about the state environment Therefore, any business associated with improving the environmental situation is doomed to success. Take an interest, find a suitable idea and try to convince them to invest in it.

With a competent approach, any free niche in the business of 2019 can become highly profitable and promising. In order not to make a mistake with the choice, focus on those areas of activity in which you have certain knowledge and skills. At first glance, it may seem that an empty niche for a business from scratch is the best option for an aspiring entrepreneur. But, if you are a beginner in a certain area, it is unlikely that you will be able to correctly develop a strategy and calculate everything. possible risks. Therefore, before deciding which business niche to occupy, you need to objectively assess your knowledge and financial capabilities.

Features of choice

Not everyone fresh ideas show high profitability in practice. Before choosing a free small business niche in 2019, you need to find answers to a few questions:

1. What is the target audience for your business?
2. Will your idea interest consumers?
3. Why will customers choose your product or service?
4. Are there any downsides to your chosen line of business?

When determining the target audience, it is necessary to pay attention to the age range potential clients, gender factor, as well as their social status and income level. Do not forget that choosing a niche for a business from scratch is a very important and responsible stage, on which the success of your future business largely depends.

Especially carefully study all the weaknesses of the new business niche of 2019 and its shortcomings. Collect useful information on social networks or conduct a small survey among your friends and acquaintances. After you carefully analyze the results, you can begin to develop a business plan.

Over the past decade, the list of working business niches has been significantly updated. We present to your attention a few that are guaranteed to bring a good stable income.

Mobile service

The number of people with smartphones is constantly growing, so the mobile service can be safely called the most demanded niche for business in 2019. What can you do?

• Development mobile applications. Nowadays almost everything large companies use various applications to promote their services or products. In addition, interest in such a product began to grow in the banking sector;
• Mobile versions of sites. According to opinion polls, about 75% of the citizens of our country access the global network through mobile devices. Based on this, we can conclude that in the future the demand for the development of mobile versions of sites will grow;
• Payment services. This is a fairly profitable niche in 2019, which allows you to receive decent income. But in this business it is impossible to do without innovative technological solutions;
• Lead generation. According to statistics, 70% of Internet users get to various sites from social networks, respectively, they are the main source of lead generation. This business niche of 2019 has a lot of freelancers, but despite this, it needs a unique selling proposition.

If you are looking for free niches in business in Russia, be sure to pay attention to this area of ​​activity.

Handmade

Nowadays, for the production of various products, mainly artificial materials are used, so the demand for something natural and, at the same time, original has begun to grow. As a rule, such unique products are made by hand, so they are not cheap. If you are creative and love to do manual work, you can start related to the production of handmade products. There are no big players in this market segment, so the level of competition here is quite low.

What can be produced?

• Exclusive clothes and accessories;
• jewelry self made;
• Christmas decorations;
• Festive decor;
• Author's dolls;
• Original interior items;
• earthenware, etc.

Handmade ideas are great way, .

Medicine

Recently, manual therapy has become very popular. People who are not helped by conventional medical treatment often turn to alternative medicine. The demand for such services is growing every year. This is a great niche to start a business as it is highly profitable and does not require a major financial investment.

The second place in popularity is occupied by specialized clinics - cardiological centers, ultrasound rooms, etc. Of course, in order to occupy such a profitable business niche in 2019, serious capital investments will be required, but the service in highly specialized clinics is not cheap, so you can quickly return all your initial investment.

Dental offices are very popular. Modern people want to have a personal dentist who can be visited at a convenient time for them. The most important thing in this business is the low-cost quality services provided with comfort.

Before choosing a niche for a business, weigh the pros and cons to avoid serious mistakes at the start.

Food

Aspiring entrepreneurs are often interested in what business niches will develop in a crisis? The answer is simple - everything related to essential goods, and in particular, food.

What can be done?

• Organize production. Here in question not about huge enterprises. For example, you can do homemade sweets, conservation, pickles and more;
• Trade. Do not rush to open the store right away. To get started, try selling pastries or cakes to order via the Internet. This is enough ;
• Food delivery. This is another in-demand business niche for 2019 that has yet to be filled by other entrepreneurs. You can deliver hot meals or pizza from nearby cafes or cook them yourself at home. If you want to do such a thing, you first need to objectively assess your capabilities. Most likely, you will have to hire an assistant or enter into a cooperation agreement with a courier delivery service.

Food production and trade are among the top business niches for start-up entrepreneurs. This area of ​​activity is in demand in any economic conditions, so it will be guaranteed to bring a good stable income.

Education

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How to sell your knowledge? There are many options:

• Write books or small manuals on a topic that you are well versed in;
• Shoot video tutorials and sell them online;
• Develop various training courses;
• Conduct trainings and seminars;
• Offer advice to clients.

Choose, in your opinion, the most successful business niche and start acting. Nowadays, many people strive to gain new knowledge, so you will not lack customers.

Repair

Due to the crisis, many people are in no hurry to throw away old things that need to be repaired. If you know how to repair household appliances or furniture, you should not think for a long time about which niche to choose for your business. Open a repair shop and start earning money. Even if you are not versed in technology, you can rent a room, purchase necessary tools, equipment and hire qualified specialists. In principle, it is possible to carry out repairs at customers' homes. This option is suitable for beginners who do not have money to rent a room for a workshop. By the way, it is very convenient for customers, because with the transportation of large household appliances such as a refrigerator or washing machine, certain problems may occur.

One of the best niches for business in 2019 is turnkey apartment renovation. Such activities will bring good profit in 2018. There is one secret in this case. Most often, customers do not understand the quality of work, but they always evaluate the level of service. If you want your business to develop, do all the work strictly on time.

You yourself have noticed how fast the number of smartphone users is growing. Experts believe that this market will continue to develop. In this regard, the prospects of mobile payments are clearly manifested. The largest banks, Internet companies, new payment systems that work with electronic currencies offer a lot of new services. This is just the beginning, mobile payment market players are announcing the emergence of new opportunities. The market is very promising, because in the total mass of payments, mobile accounts for an insignificant percentage. Consumers have appreciated the convenience of these services and are looking forward to new opportunities.

Internet of Things

The first connection of an electrical device to the Internet occurred in 1990. Now technology allows you to connect TVs, watches, electric lamps to the Internet. In Singapore, drivers use special radio keys to automatically pay tolls on the road. Developers predict the emergence of new features - for example, a refrigerator that itself orders the missing products, vehicles, which remind you of the need for preventive maintenance or refueling. Experts believe that in the future these technologies will become part of human life.

big data

Every day, netizens throw into it great amount information. The developers offer an interesting approach to using our social media communication, data about preferences, habits and everyday worries. Fixing, analyzing and archiving this information can greatly facilitate our lives and improve service in the service sector. In 2014, the insurance company Intouch offered to install special mobile applications that analyze the driving style of a motorist. For careful driving, users are offered discounts on insurance up to 20%. Big Data has prospects in many industries, because it is possible to create offers of services and goods for the constant needs of the consumer, simply by analyzing the circle of his interests and frequent purchases.

Massive Open Online Courses

This knowledge acquisition system will soon replace the traditional educational establishments. Already, the most advanced universities offer entire courses that can be taken on the Internet for free. The savings in resources and the social impact of this approach to providing knowledge is enormous. It is enough for a person to have access to the network, and he can get any knowledge that was previously available only to a small part of children from wealthy families. Some universities offer students of these courses to take tests and issue official documents confirming the acquisition of knowledge.

Online shopping and product delivery

In developed countries, this direction is developing very quickly and is pushing traditional shopping trips out of the market. The ability to order products through a special service on the Internet and receive them through home delivery saves a lot of time. Trading networks they are also happy to develop this direction, because it allows you to reduce the queues at the cash desks and significantly reduce the cost of organizing work.

Portable Gadgets

Sports bracelets are widely used, which count the number of steps and distance during sports walking and running, monitor the pulse and other medical indicators. In the near future, developers predict the emergence of new smart gadgets - multifunctional watches, glasses, rings and bracelets. The only problem that stands on mass distribution modern technologies in this direction - the cost of new products is too high. While they are available to the most affluent consumers. But manufacturers are actively working to reduce the cost of smart gadgets, because they can be used in almost all areas.

3D printing

About houses built using a 3D printer, only the lazy did not hear or read in the news. These technologies are actively used in Asia, but are gradually entering the European market. With the help of 3D printing it will be possible to produce almost any non-food products. Already now we can say that this method of production has revolutionized and incredibly expanded the possibilities. Soon there will be dramatic changes in the labor market and in many industries. This technology allows not only to save on the cost of goods, but also to produce things that traditional methods did not even try to put into production.

robots

Surely you have already seen presentation videos with new developments of scientists. In all seriousness, the introduction of drones for the delivery of purchases is being discussed, cars that are controlled automated system and do not require active actions from the driver. Ideas from books in which a nanny robot takes care of babies, or a gardener robot takes care of the lawn near the house, no longer seem fantastic and quietly enter our everyday life. It is noteworthy that in modern world to create a progressive robot, you don’t need big capital - every day there are interesting startups that can not only greatly facilitate the life or work of people, but also revolutionize the perception of robotics.

Batteries

The sharp development and great prospects of this direction are noticeable even in everyday life. Devices that 5 years ago worked only after being connected to the power grid are now equipped with batteries. With the development of alternative energy sources, this area has become even more interesting, and promises great prospects for those who can quickly rebuild and start working with new technologies. The issue of saving resources and creating new types of batteries that provide recharging without being tied to traditional energy sources is today recognized as one of the most relevant.

Commercial real estate in the regions

modern offices and shopping centers are a common thing for megacities, but literally 100 km from big cities to find a decent room from the category commercial real estate impossible. The demand for this type of real estate in the regions is very high, the prospects are also increased due to the relatively low cost of land plots. Experts say that interest in this area is quite high, especially in medium-sized cities with developing industry.

Smart materials

This direction covers a lot of areas of the economy. Scientists are actively working on the creation of super-strong, environmentally friendly and durable fabrics, building and industrial materials. Many people know how high expectations are for nano-particles that can revolutionize not only the economic, but also the medical field.

Components for cars

Demand for cars is growing relentlessly, and forecasts show that this trend will continue in the coming decades. Manufacturers are constantly working on improving old models, creating new ones. If only very large companies can be engaged in the complete assembly of a car, then the production of various components is within the power of small enterprises. International corporations are happy to enter into contracts with contractors around the world, because this can significantly reduce the cost of cars.

healthcare

With the development of technology and new discoveries of scientists, medicine is getting more and more opportunities to cure diseases that were previously considered hopeless. On this stage there is a clear tendency to change the basic approaches to the organization of health care. Those who can adopt innovative approaches have great prospects.

Recycling

Environmental scientists are literally screaming that humanity is drowning and suffocating due to an excess of waste and an irresponsible attitude to their disposal. The advent of new technologies for recycling waste into new goods or energy sources has given the planet hope. In the coming decades, a sharp surge in activity in this direction is expected. New businesses specializing in waste disposal and recycling receive support from governments, non-profits and public organizations because their activities are extremely important for all mankind.

Private alternative energy

Example - appearance in private households solar panels. As a rule, they provide for the needs of the family in full, the excess can be sold at affordable rates neighbors. In many countries, residents of cities and streets form associations and provide themselves with cheap energy. This trend will develop, because people really need it.

Space

The development of technology is bringing man closer to space. There is serious talk about space tourism, the possibility of creating settlements on other planets, flights to other galaxies. The prospects of this direction are extremely high, because the resource of our planet is not eternal. The super profits of companies working in this direction also confirm this.

Elderly care

The increase in the number of older people is a global trend. Modern medicine is making progress in curing many diseases and saving lives, but has not yet found a recipe for prolonging youth. The services of services providing assistance to the elderly in solving various household issues, providing care for the sick, are in increasing demand, and this trend will continue.

Franchising

The advantages of this way of starting a business are so obvious that every year more and more businessmen prefer this option. For large companies, this way of development is also more profitable. Experts say that the franchising market will grow. This will lead to an increase in the level of service, a decrease in the number of bankruptcies and unemployment. Franchise offers are created not only by large companies. This method of development is also chosen by beginners who have achieved some success and tested their business model in practice. Often franchises are offered by companies that specialize in the introduction of modern technologies, mobile applications and other progressive areas.

Agriculture

Scholars argue that the role Agriculture will grow as the world's population increases. There are already very reasonable concerns about impending food shortages and the need to support more effective methods rural farming. At the same time, active work is underway to develop environmentally friendly technologies. Those who manage to fill this niche will soon be in a big win. New discoveries make it possible to grow plants without soil, in an aquatic environment. Scientists are looking for new ways to replace dangerous pesticides with safer pest control products. There are many innovative and effective approaches to farming, it is only important to implement them and earn money by reducing the cost of food.

Exploration

The issue of natural resources is very acute. Fortunately, the bowels of the planet have not yet been fully studied, and every day there are reports of the discovery of a new field of oil, gas and other minerals. There is a real war for natural resources in the world, and those who are involved in the search and development of new deposits receive great prospects for the future. But that's not all. The question facing mankind rational use resources and the search for new ways to extract them from the bowels. the main task- to preserve nature as much as possible and not to destroy forests, the upper fertile soil layer.

We often see clients who have really big solutions, but they are often forgotten because it's trying to please everyone, and not working with one vertical. Focusing on a specific sector can help reinforce your message to those who have a real need for your business.

No matter what industry you are in, you must become an expert in your field. With this, you will also be able to define your niche, which is integral part growth of your business. If you're struggling to find your niche (or you don't know what a niche is), you're not alone, this is something that many entrepreneurs and business owners struggle with. Here are some tips on how to find (and continually improve) your niche.

What is a niche?

The niche of your company is a specific segment of your target audience where you position yourself as an expert. It's also where you focus the most marketing assets for your products and services - and where you can differentiate your company from the competition. It's a space where you truly "know your best" by delivering value and providing what no one else can do the same.

Why is a niche important?

Define your niche The best way get competitive advantage before other companies. Whether you are a consultant, small business owner, or entrepreneur, there will always be competition. And the best way to beat your competitors is to be the leader in your field. Your niche (because of your experience, unique set of skills and services) is also the reason why potential customers should buy your products or services and not from someone else. Defining a niche also helps you expand your knowledge in a specific area of ​​your industry. Not only is this a boon to your business, but it also helps filter out customers who don't qualify. Once your niche is defined, only relevant customers come to the fore where your business is right for them.

How to find your niche?

In order to discover your niche, ask yourself and your team these key questions that will help you identify areas where you should focus as much as possible and ultimately lead you closer to your niche:

1. What are the typical use cases for your products? Make a list of your products and services to find out how your products can be used.
2. What are the common pain points of your customers? If you have an idea of ​​what your niche is, this is a great exercise to figure out exactly who your target audience is. Find out what common challenges your customers have and use those pain points to define your niche.
3. What are your key differences? Why should someone buy your products or services and not your competitors? What sets you apart from the crowd of similar proposals? Highlight and underline these differentiators.
4. What is your solution to pain points? Once you understand the pain points in your market, it's time to find a solution. Keep this post as simple as possible, your solution should be crystal clear. The clearer it is to you, the clearer it will be to the client.
5. What is the result of your decision? People love statistics, they love quantitatively good results. Find specific numbers and case studies to prove that your solution is what they are looking for. For example, "We helped this company save X dollars, generate Y% more sales, and we reach Z in 7 days." Make it unforgettable.
6. Who is the opinion leader and who makes the decisions? Find out the key contacts you want to talk to and identify the important aspects of your product or service for them. Do you have a solution to a personal or business problem for them? If not, then find new clients. If so, contact these people and work to find more similar situations.
7. Where do you win? Find out who your main customers are and analyze them comprehensively. Learn as much as you can about each of them. Do they have something in common? What are their pain points? What do they have in common and how do they differ? Is there a trend among top clients? Define your ideal client profile.
8. Why do your customers love/need you? Don't just be a "pleasant to do business" company. You want your customers to need your product to help them become more successful. Find a way to change the current sentence so that it becomes "this is exactly what we need". It may take some time for fine tuning and processing, but the result is worth it.

Once you've asked yourself these questions, collect your answers and use them to carve out your niche. This will separate you from your competitors and make the decision easier for your potential customers by proving to them that you are a better fit for their needs.

During this process, you may run into problems, but don't worry, it will give you the opportunity to discover new places to grow your business. Even when you feel like you've identified your niche, go back to these questions and see if there's room for further improvement. A niche is a specialized knowledge that needs to be constantly improved.

Let's not idealize and talk about ideas that suddenly came in a dream: and now you woke up like this and ran to realize what you saw. It happens. But these are rather exceptions to the rule. Business starts with your personal choice. You decide to open your own business and clearly understand what you want to get in the end. Next is the matter of technology and knowledge. But the very first step is that choice. What exactly do I want to do?

If we take the sphere of Internet sales, then the very first question that you should ask yourself is - what do I want to sell? The niche of the future business is your foundation, the basis for all subsequent actions. And if you lay a weak and dilapidated basis, most likely, after a while you will be disappointed and suffer losses.

I have seen many examples of successful niche selection, for example, the Taxovichkof company, which began offering babysitters with child seats in every car, or Airbnb, which created a site for safe rental housing, but on the contrary, when people were in a hurry, rushed into the pool, invested millions and ended up with nothing. So McDonalds tried several times to launch healthy food lines and even created a service for VIPs, however, they failed miserably: customers love the restaurant precisely for its democracy and accessibility.

A sober analysis of what you want to do in the future is the first thing you should worry about, not a beautiful website or booklets. So, before you start to realize yourself in a new niche, evaluate how your choice meets the following criteria:

1. You need to solve people's problems with your product.

What are people paying for? For the pleasures and the opportunity to solve their pain. If you can't see well, you're looking for glasses. If you're hot, you're looking for a water or ice cream stall. And so on.

Look around and think about what problems you have that are still not so easy to deal with.

In my practice I have interesting story: once I was in a traffic jam in the summer, outside the window it was +30 degrees, the heat was terrible. Young guys knock on my window and offer magazines. What can I say, at that moment I would have given everything for a bottle of water and Snickers, so my body was exhausted. And I looked around and saw the same unfortunate faces in the neighboring cars.

What we did: hired guys who, in a daily traffic jam, offered drivers not magazines of dubious content, but water and snacks. The cost is minimal, we recouped the costs for the first few days of work.

What is the success of this event? That we didn't try to sell people what we thought they needed. We have offered what they need most now. And this example can be transferred to any niche. Look around, think about what worries people today, what they would like to change and improve.

Of the well-known novelties of last year, one can single out - an application that beat the figure of 10 million downloads in the first week alone. And all why? People are tired of the standard photo processing filters in . They were given an application that allows them to edit their pictures in the style of a famous artist. As simple as possible and to the point. The creators felt the pain and created a product for it. This is the secret of any startup.

2. Your product must provide value

Do not try to suck the significance and importance of what you are doing out of your finger. Assess the situation realistically.

Is your buyer willing to pay the amount for what you offer him. If they offer me water in a cork, I am ready to buy it for an acceptable 50-100 rubles, but if the same product is offered to me for 500 rubles, I will endure until the nearest gas station.

Same with branded clothing - if you are trying to sell branded items in small town, but at the prices of a Moscow department store - do not be surprised that your customers refuse such an expensive purchase and go to the same aliexpress, where you can buy a copy ten times cheaper. The quality will be lower, yes, but it is for this audience that the price is a decisive factor.

Be sure to analyze whether your customer is willing to pay for your product, no matter how good it is.

Here I cannot but give an example at the beginning of the path:

Attempts to build a multi-thousand-dollar family computer failed miserably and cost Jobs his job. Only years later, the entrepreneur was able to return to the company and still complete his project, significantly reducing the cost of the final product.

If you want to create a consumer product, consider how much your customer is willing to pay for it. Precisely ready, but not supposed to. Don't build sand castles that people will sweep your product off store shelves. In an age of very tough competition, your chance is one in a million.

3. Fast trade cycle: profit immediately

Now we are talking about small business and opportunities for beginners and not only entrepreneurs to start their own business here and now. Therefore, the strategy should be as short-term as possible.

If you see that your product is being bought quickly, you can lower your markup to increase conversions. If you need promotion and, accordingly, financial and time costs, the price should increase. However, do not try to get rich, act honestly and openly.

For example, a successful startup once did not spend money on a car fleet and hiring employees. In principle, the company consisted of several people. They created an application where everyone could earn on taxi services. You sign up, you take an order, you get money. Everything is as simple and fast as possible. Today Uber is a global giant and an example of the most successful company taxi in recent years. And all thanks to the successful combination - low price and convenient service.

The consumer always reacts very sharply to two things: an artificially high price (“they want to make money on me”) and too low a price (“poor quality product”).

4. Sell not a product, but emotions

Remember that people want bread and circuses. Don't try to be too rational about your product, especially when it comes to entertainment. For example, Party-bus, popular in the last few years.

People were offered a replacement for big clubs, the opportunity to relax with friends in close company, but at the same time with all the club surroundings, and even ride around the city. In total, a complex interactive for any occasion: wedding, birthday, bachelorette party. And when we think about these buses, the brightest images appear in our head: a holiday, fun, smiles and other pleasant things.

Let's summarize. How to choose your business niche:

1. Think creatively and start with yourself: what excites you, what would you like to improve in the world around you?
2. Next - look around, are there many people around who are facing the same problem?
3. Are they willing to pay?
4. And then - try to evoke emotions and give the consumer not only a physical product, but also a memory.

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How to do right choice niches from scratch? This is a topical issue for all novice businessmen. The choice of a niche is very important, because it depends on how your business will develop, whether it will be profitable and promising. So, let's begin.

From this article you will learn:

1. Why is it important to choose the right niche for your business?
2. 12 approaches and 10 main steps for choosing a niche from scratch
3. What are the options to choose from?
4. The easiest way to define a niche
5. What to do if you are completely confused with the choice
6. 3 typical mistakes when choosing a niche for business

Why choosing the right business niche is so important

Choosing the right niche is one of the main components of success. Even if the supply is perfect, it can be dissipated in light of low demand if the direction is not chosen correctly.

The university curriculum and teaching materials in economics say: "Produce a product that was previously unknown to the market, and you will be rich." But in today's Russian economy, you will only be successful if you find a niche with high demand. It is he who is distinctive feature correctly chosen niche, and not uniqueness, attractiveness, ethical standards.

The niche should be as narrow as possible. For example, a translator with extensive experience opens a translation agency. He will have many competitors. To occupy his niche, he must opt ​​for a narrower direction (engage in technical translations).

You need to be aware that not only the attractiveness of a niche is important, but also the high demand in it. After a long search, the businessman found a variant of a unique, interesting offer consumers in the field in which he is a professional. And demand is low. Therefore, the procedure should be like this:

1. Choosing an interesting niche.
2. Studying the demand in it
3. Making a final decision and offering goods/services.

3 reasons why choosing a niche is not an easy decision

Difficulties in choosing a niche are due to the following reasons:

1. Doubt.

To doubt means not to believe in the ability to cope with the topic. Doubt is the norm. You need to be careful about the statements: "This topic is a sure thing." When starting a new project, it is not known what awaits the entrepreneur in a few months.

Doubt can paralyze. You will consider many niche options, hoping to find the perfect one. But, alas, there are none.

Oddly enough, in order to get rid of doubt, one must be wrong. Research and testing will help you. Research does not guarantee you success. The test will allow you to see the real situation.

1. Inaction.

If a person is inactive, he becomes a theoretician. He has a lot of knowledge and skills, but the result is zero.

There is no effective way to deal with inaction. If you do not want to change anything, then you will lie on the couch. In order to start working, you need a good incentive.

1. Theft.

Stealing is the same as sitting on a mine. Some people think that copying someone else's site is good decision for their business. But every company is unique. Even if you opened the same beauty salon as nearby, you will have other clients, as well as profits.

Every entrepreneur is different.

Not everyone can correctly interpret Picasso's statement: " good artists copy, great artists steal."

You can take someone else's business as an example, but let its idea pass through your own worldview. Blind copying will not work. Doing business is harder than pressing CTRL+C.

12 approaches to choosing a niche from scratch

Approach #1. Logics

A logical approach to choosing a niche suggests the need to evaluate it in terms of logic and numbers. Only calculations will make it possible to find out whether the profitability of the business will be high, what the profit will be, whether it will be possible to scale the enterprise.

Approach #2. Experience

With the help of a business, you can turn the accumulated experience into a product that is in demand on the market and receive income from its sales. Experience cannot be ignored.

Approach #3. Hobby

If you spend all your free time doing what you love, then it is better to build a business on your hobby. There is no need to be ashamed that you are making a profit for doing what you enjoy doing. You should get high on such a niche.

Approach number 4. People

Focus on the people around you when choosing a niche. View contacts on your phone, think about your friends and family in a different way, maybe one of them is the perfect match to become your partner or supplier. The starting point of your entrepreneurial activity can be a person.

Approach number 5. Family

Why is a family business a great option? What obstacles may be encountered on the way to realizing one's own potential in a family business, and how to overcome them?

If one of your family members is a businessman, then a great option is to become his partner. It is highly likely that development family business will be your life's work. Many successful companies are family owned (IKEA, Toyota, Ferrero or Auchan).

Approach number 6. barrier to entry

For any business there are barriers to entry. In the same niche, the barrier for different enterprises may be different. Your task is to find such a niche, the entry barrier to which will be insignificant for you.

Approach number 7. Market's plea

When choosing a niche, you may not notice that it is right under your nose. Friends and acquaintances ask you to do something, sell, order, take… Listen to their requests and make the right choice of niche. Perhaps, by starting to sell your product or service, you will satisfy the needs of others?

Approach number 8. Innovation

An innovative idea is not necessarily a perpetual motion machine or a new source of energy. The profitability of a niche based on innovation will be high if the author of the idea learns to earn. As a rule, scientists and creators innovative technologies are unable to do this.

Submit your application

Approach number 9. Model

There is no need to develop a new product from scratch. If there are already demanded products on the market that you would also use with pleasure, then opt for it, refine it, make it more perfect and. If consumers are interested in your product / service, then be sure that you have made the right choice of niche.

Approach 10. Future

Would you like to start a videotape selling business? And why?

When choosing a niche, you need to understand what will be in demand among consumers both in the short and long term. What goods and services will not lose their relevance in a few years?

Approach number 11. benefit, pain

Look at those around you. Everyone knows what pain is. If you manage to rid people of it, eliminate the cause of their irritation, satisfy their needs, then you can gain a foothold in the market and build a customer base.

Approach number 12. Just

What if you have no reason to open a business in any of the niches? If you don't have an explanation, why is it worth doing brick production, construction, catering or upholstered furniture?

Choosing a niche from scratch: 10 main steps

Stage 1. Choosing an affordable niche in the market

You must be able to carve a niche. There is no need to reinvent the wheel at this time. Building market demand is not an easy task. If you want to introduce your product to the market, first test how competitive it is.

Stage 2. Determining your target audience

First of all, you need to decide on the market, identify the target audience segment, and then select a product or develop a new one. Your job is to become one with your customers so you don't have to guess what they want. It is impossible to make a sales forecast for products without preliminary testing.

Stage 3. Analysis of potential customers

Large fish in the pond have a better position than small fish in the sea. Do comparative analysis you and the customers in the focus group. The objects of analysis can be: experience, habits, hobbies, interests, the most frequently purchased goods, services.

Stage 4. Analysis of competitors

It is necessary at the very beginning of your activity. In Yandex, enter keywords for the selected products in the search bar. After analyzing the search results, make a list of the top 10 competitors. Evaluate their websites, their sales methods, order forms, delivery service. You can pre-order, etc.

Stage 5. Increasing the competitiveness of the product and choosing a niche for business

Go to the www.wordstat.yandex.ru page on the "budget forecast" tab, enter keywords and analyze the search engine's statistics on the number of impressions per month. You will be able to understand whether sales are going well or not. The "budget forecast" tab allows, after the introduction keywords see the cost per click. This helps you decide on your advertising budget.

Stage 6. Development of the slogan and concept of your brand

It is necessary to fit the description of the main advantage of the product in one short phrase. For example, Apple has a concept - "Think globally", MTS - "You know what you can." On the Runet, you can familiarize yourself with various slogans and develop your own.

Stage 7. Determining the pricing policy of the niche

If the client is solvent, then the likelihood of complaints from him is minimal. He rarely asks questions and rarely returns the goods.

Step 8: Use the resale model

This is a classic. This model is the choice of most start-up entrepreneurs, especially the owners of online stores. You make bulk purchases of goods and sell them at a premium. This method is simple, but you will not earn much on it. The first profit is in the hands of a businessman a few weeks after the start. But due to strong competition, there is a rapid drop in demand.

The exceptions are cases when they conclude an agreement for the sale of products with its manufacturer. This is an official distributorship. The resale model is good if you are dealing with secondary products, that is, those that began to be produced after the main one: they do not need to be promoted. For example, it can be iPad cases.

Stage 9. Testing

The most important step. It helps to determine whether the product is competitive, whether there is a high demand for it. In addition, its implementation will allow you to understand which products should be left in the assortment basket, and which ones should be discarded.

Ask a potential customer a question: “How do you feel about buying such and such a product?”. The person will respond positively about him, and you will make an offer: "I have it, and I can sell it to you." Most likely, the person will refuse in a polite manner. But it is precisely by offering to immediately make a purchase that you will definitely be able to understand how viable the product is.

Before the Internet, testing was done by placing ads in magazines. Consumers were asked to call if they wanted to buy a particular product. Analyzing the number of calls and the reaction of potential customers, we made a decision whether to continue the production / purchase of goods or refuse it.

The Internet has made testing much easier. Now you can use tools such as Yandex Direct, Google Adwords. And sales opportunities through social media practically limitless.

Will help you:

• Studying the activities of competitors.
• Keyword testing with wordstat.
• Creation of an attractive trade offer, development of a concept, a slogan for products and a company.
• Creation of a website with a small number of pages and placement of short advertising in social networks, as well as contextual advertising.
• Liquidation of goods whose sales are not going well; analysis of goods with the greatest attractiveness and investments in the most expensive of them, as well as in marketing events, their scaling.

Step 10: Use the 100% Money Back Guarantee

This tool is very efficient. Guarantee customers 100% money back. Come up with eye-catching slogans, for example: “We will deliver the order in half an hour, otherwise we will have lunch at our expense,” etc.

What are the parameters to choose a niche from scratch

Below are the parameters that allow you to comb out a niche and choose the best option:

1. Margin- the difference between the purchase price and the selling price. If the products are inexpensive, then the margin should be at least 200-300%, not 30%. And if the goods are expensive, then a margin of 10% will be good.
2. seasonality- dependence of sales volumes on the time of year or any events. If you're new to the business, you don't need to opt for seasonal products.
3. Product dimensions. They determine the place of storage of products, the method of delivery. For beginners, it is better to choose niches in which the dimensions will not create difficulties.
4. Delivery period. If the product is running, then ideally it should be delivered within a day. If your choice fell on rare products, then the delivery time will not matter much.
5. Purchase price. Knowing it, you can calculate the amount of the initial investment. Agree that the purchase of 10 TVs will cost much more than the purchase of a batch of 100 cases for smartphones. And the profit can be the same.

There are other options as well. But these are the main assistants in choosing a promising niche from scratch. Make a table in which for each niche evaluate all the parameters. Options with the largest number pluses can be sent for testing.

The Easiest Niche Choice for a Business

All the numerous types of entrepreneurial activity are divided into 3 main groups:

• Production.
• Trade.
• Provision of services.

Any enterprise can be attributed to one of these categories. Work in two or three directions is also not excluded. For example, a letterhead company may have its own network of retail outlets for their implementation and provide reporting services. Such a business organization is the most profitable, since intermediaries are excluded from the chain.

1. Production.

The riskiness of business in this area is due to its relative sluggishness. It takes a lot of money to repurpose a company, and training takes a lot of time.

The scale of the enterprise is very important: the more production capacity the lower the production cost. But with the increase in production volumes, sluggishness also grows. In this regard, there are many niches for organizing a business from scratch in production.

1. Trade.

The consumer must receive his product, so the chain "purchased-sold" attracts novice businessmen, because it seems simple to them. Currently, the density of selling organizations is so high that it is necessary to search for either a new product or new markets for an existing one.

A hint will direct your search: first, during the year, the Moscow market is saturated, after which new product appears on the shelves of the province. And the Moscow market is one year behind the European and American ones.

1. Services.

This area is a space for creative people. When a person is full, he thinks about comfort. Any business should see customer satisfaction as its goal. This feature is most pronounced in the service sector. In our country, there are many free niches in this category of entrepreneurship.

The reason for this is the lifting of the ban on private entrepreneurship after the collapse of the USSR. Imported goods poured into Russian market, but its full filling with high-quality services did not happen.

Overview of promising areas of activity in 2017

In recent years, the list of popular business areas with high profitability has changed. Consider the best of them:

Mobile applications

Smartphones have long been considered a luxury, but only a necessity. Almost every company develops its own mobile application to facilitate consumer access to its products or services.

In the modern world, a person daily uses various applications to access mobile banking, taxi services.

It is quite clear that there are plenty of niches in the field of business related to the development of mobile applications. Moreover, this business is profitable.

Website adaptation for smartphones

Statistics say that more than 70% of people use mobile internet. That is, it can be assumed that the demand for mobile versions sites in the near future will only grow. If you open a business in this area, the question of choosing a niche for a business from scratch will no longer bother you.

Lead generation

The data of sociological surveys show that more than 50% of visitors to many Internet resources come to them from social networks. That is, they are an important link in lead generation.

There are many freelancers currently working in this niche, but starting a business in it is not only feasible, but also desirable. Pay attention to this thread.

Handmade

Now observed high demand on environmentally friendly products and handmade products. Everyone wants to have a thing that is one of a kind or made to order, despite the fact that the cost of such goods is usually very high.

If you - creative person, then feel free to occupy this niche. You will not have competitors in the form of large enterprises. In addition, handmade is a niche with high margins. What can be produced?

Here are the main lines of business:

• Cloth. If you have sewing skills, then you can open an atelier and sew clothes for individual orders. Its demand is high among those who follow fashion, and those whose figure is non-standard.
• Accessories. It can be exclusive leather belts, bags, wallets, purses. These things will be unique and expensive.
• Bijouterie. If you know how to work with polymer clay and be friends with sculpture, then making jewelry is a good option for you.
• Christmas decorations. Before the New Year, the demand for designer decorations for Christmas trees increases. They are very original and have a special energy.
• Dolls. Handmade dolls are of particular beauty and are of interest primarily to collectors. For their manufacture, expensive materials are used. More easy to make Tilda dolls designed for play.
• Interior items. Most people like to complement the interior of the house with unique and exclusive items. Such people become clients of handicraft production of interior items.

This is far from a complete list. Demand for any handmade product will always be high.

Services in the field of medicine

The most popular areas of this niche are manual therapy and massage. It is not uncommon for patients who are disillusioned with traditional medicine to turn to chiropractors or massage therapists.

Investments in such a business are not needed, and it is quite profitable.

In addition, private clinics or reception rooms are quite popular. narrow specialists. To open a business in this niche, significant investments will be required: you will need to hire highly qualified specialists, purchase necessary equipment. However, this area is highly profitable, so the investment will pay off quickly.

Trade in products

There are people want even in a crisis. Therefore, the profitability of niches associated with food products, is obvious. If you enter the trade of inexpensive high quality products (for example, meat or confectionery), then you will not know the lack of customers.

Delivery

If you have a car, it makes sense to organize a business for the delivery of any goods. It can be products from a supermarket or ready meals from any cafe, restaurant. If you properly organize a business in this niche, you can get a good income.

Education

If you have enough knowledge and experience in a certain area, you can organize training courses. Become a tutor for students of schools, universities in any subject, open courses foreign language. A good option for psychologists and managers - conducting training sessions.

You can write and publish books, organize seminars, advise the population on various issues.

Repair

Smart owners are in no hurry to throw away broken things and buy new ones. After all, you can repair them and use them for a few more years.

If you have experience repairing household appliances or electronics, you have enough knowledge for this, then opt for this niche. Maybe you are an expert in reinstallation operating systems, installation of various software? Organize a business in this niche direction.

The lack of the ability to repair something is not a reason to refuse to organize a business. You can rent a room and hire qualified staff.

This niche also includes services for the repair of premises. Renting an office when organizing a business in this direction is not required. The main thing is to assemble a team of workers.

If you are completely confused with the choice of a niche

3 common mistakes in choosing a niche for a business from scratch

Many novice businessmen are distinguished by their willingness to devote all their time and energy to the business. In this case, possible risks are ignored. Consider what mistakes are most likely when choosing a niche:

1. Do not rashly grasp at what you like or seem promising. A feature of the Russian economy is the lack of a guarantee that your product will be in demand if you operate at random. The business will be successful if you make the right choice of niche. Systematic, accurate knowledge of the needs of your target audience is necessary. Think over the sales funnel and marketing strategy necessary, taking into account digital indicators.
2. The second common mistake is choosing a niche from scratch based on only own idea about the market. Not always what you think is profitable, relevant and promising, is such. Be based on the results of the analysis and statistics.
3. Even at the first stage, the mistake of an entrepreneur is to develop a “packaging” of a business to the detriment of the strategy of its formation and development. Often, novice businessmen develop beautiful websites and landing pages, resorting to the services of the best designers, programmers and copywriters for this, although they do not have a strategy for building a profitable business.