Opening fresh frozen yogurt equipment business ideas. Own business: how to open a barbecue

Catering is constantly striving to offer the buyer something new. Without exaggeration, this is the most dynamic area retail. There are only two ways to develop here: either offer a product of sustainable demand like pizza, or something completely new. But there will be difficulties one way or another. In the first case - crazy competition, in the second - the need to create demand from scratch. The movement in the second direction was chosen by our today's heroes, who 5 years ago successfully launched frozen yogurts under the Tutti Frutti brand on the market and turned a small family business into federal network, which has already begun to conquer the markets of neighboring countries. About how the market of instant desserts lives today, how difficult it is to adapt a foreign product to Russian conditions, and how to get profit from a small island in a shopping center at the level of a full-fledged cafe, Thirst told Executive Director Tutti Frutti Alexander Pakhomov.

Eat sweets without getting fat

One of the main difficulties at the start, according to Alexander, was the unknown product to the general public. Today, even in Moscow, people ask what frozen yogurt is, and online reviews often refer to it as “ice cream.” So let's start with a very brief digression into history. If you want to get straight to the point, skip to the next subsection.

The technology was invented back in the 70s of the last century in the USA as an alternative to high-calorie ice cream. It has gained popularity among athletes, active lifestyle enthusiasts and other people who are watching their weight, but do not want to give up sweets. An obstacle to the popularization of the product was its taste, which was not much different from ordinary soft ice cream. It did not cause the notorious wow effect among the general public.

Frozen yogurt experienced a rebirth in the mid-2000s. The taste was improved, and the product became completely independent, gaining a huge audience of fans to try the new product. In a short time, frozen yogurts spread throughout America, reached Europe and Asia, and at the end of the decade ended up in Russia.

Alexander Pakhomov: “If we talk about international franchises, then the largest in this industry is the American Pinkberry. It was represented in Russia, but closed because it fell under sanctions. There is also the South Korean Red Mango, which has a Russian branch and several locations in Moscow. There are also a number of large American brands, but they are not very common even in Europe. Behind Tutti Frutti are people from South Korea who came to the US to do business and created a unique flavor. This network has more than 800 locations in different countries ah peace."

Cooperation with international company specific in comparison with the usual "internal franchising". On the one hand, you get exactly the same ready technology and purchase proven equipment from its owner. On the other hand, many advantages are lost. A well-known name abroad may not say anything to the Russian consumer. The specifics of work in the markets of different countries vary so much that even the help of a foreign consultant will not always help.

But the franchisor is far away and therefore will rarely intervene deeply in the work - the main thing is to maintain the required level of product quality. In all other respects, you are an independent entrepreneur and even get the exclusive right to sell a franchise in a fixed territory.

Family business plus

IN modern conditions Bringing a major international franchise to Russia has become much easier than before. There is the Internet, and it gives access to the contacts of any company from anywhere in the world. If you have confidence in your abilities, you can contact brand owners and negotiate. But you need to understand that a lot of free funds are required, because you will have to open a back office in the same way as when creating a business from scratch.

In the case of Tutti Frutti main task it was necessary to find a taste that would appeal to the Russian consumer. AND important role the name played - bright, sonorous, memorable and understandable to the Russian consumer. The foreign franchise at the time of purchase was very crude: in fact, it included only the supply of raw materials, packaging, equipment and production technology. The standards for ingredient preparation, equipment maintenance, and line personnel had to be developed independently. In addition, the search and design of places for the point of sale fell on their own shoulders. Today, Russian buyers of the Tutti Frutti franchise are offered a complete brand book.

Alexander Pakhomov: “Initially, Tutti Frutti was the idea of ​​a small family business. We planned to open several cafes in Moscow, work quietly and not particularly bother with development. But in the process, everything changed. In fact, we opened in 2012, and somewhere in 2013 calls to the office began with questions about how to open the same business. In general, it was such a time - a boom in franchises. They appeared in huge numbers, and the demand was also great. Then we thought: why not. If the office is located in Moscow, opening such a cafe in Yekaterinburg, if there is no back office and trusted people, is almost impossible. You need to feel how your business works, what is happening on the ground.”

The creators plan to cover Russia and all neighboring countries with a network. Tutti Frutti cafes are already operating in Kazakhstan, just the other day (at the time of publication of the article, July 2017. - Ed.) A cafe was opened in Yerevan (Armenia), in the process of negotiations with Minsk (Belarus) and Dushanbe (Uzbekistan).

Through sanctions to the stars

This area of ​​business is characterized by dependence on foreign suppliers - in Russia there is not much at all or the quality does not meet the standards. In the early years, the ingredients were purchased in Korea, Taiwan, Malaysia, and European countries. When Russia introduced mirror sanctions against a number of foreign countries, milk formula was banned from import, and the cost of other components doubled. Some of Tutti Frutti's competitors closed due to falling profitability.

Alexander noted that in the current situation they had only two options: either stop working too, or look for other ways to obtain ingredients. The option of shutting down a growing income-generating network or diversifying it was practically not considered. A certain supply of raw materials in warehouses gave several months of time, which were spent on creating our own local production. It was not immediately possible to get a result that would satisfy the creators themselves, but today you can be proud of it.

Alexander Pakhomov: “We were able to launch the production itself quite quickly, but it took about six months to get the taste we wanted. For some positions, we have achieved better quality than in the international network. For example, chocolate. Many consumers in Russia know the quality and taste of Belgian and Swiss chocolate and want just that level. In America and Asia, people are not gourmets in this regard, they use the product cheaper there. We buy Swiss raw materials, which gives us right quality. As for yoghurts and dairy products, we ourselves managed to make a product that fully meets international standards and we are very proud of it.”

Cost control plays an important role in maintaining an acceptable price level. Let's say, in an ordinary restaurant, the calculation is done like this: for each dish, it is calculated how many products are needed, what is the cost price, and then an extra charge is made. With self-service, it is much more difficult to calculate the costs, because each guest chooses the flavors of yogurt, fruits and their amount on their own. A lot of time and effort had to be spent on building this system, setting up IT programs and optimizing product accounting.

Create a wow effect

Demand for frozen yogurt is very spontaneous. Guests in Russia do not go to the mall specifically for dessert - they buy it along the way when visiting other stores. Therefore, the first stage of the “sales funnel” in this business area is the appearance of the island. It simply must be bright and beautiful, attract visitors with its appearance, appetizing images on posters. If a promoter works at the outlet, he additionally draws the attention of people passing by, talks about the product and helps to use the freezer.

Alexander Pakhomov: “As a rule, people walk around the shopping center, and a beautiful illuminated island, fresh fruit, beautiful toppings attracts them. At this point, there is a desire to buy. The biggest thing about frozen yogurt is that it's a very emotional product."

The attention of visitors is also attracted by the concept, which is unusual for the market. The guest can prepare a dessert with the help of freezers on their own, using any ingredients in any quantity. It's quite simple: push a few levers - and you're done. The freezer can be used by both children and their parents. The machines are strong and reliable, they can withstand a large flow of people.

This format has both positive and negative sides. There are more positives. Firstly, it does not require a lot of staff at the point of sale, one cashier and promoter is enough. For normal work on the stream in the usual mode, a shift of 3-4 people would be required. Secondly, the purchase becomes a kind of interactive game for the guest, and this is now in demand among buyers, regardless of age. And thirdly, there are no barriers between the guest and the product itself in the form of cafe workers or fixed menu offers, they themselves create their own dessert the way they want at that moment.

The only serious drawback is the need to buy expensive high quality freezers. The equipment must be strong. The cost of one freezer is about 500 thousand rubles, and you need 3-4 of them per point.

Also, high-quality equipment has another significant bonus: it has to be repaired and changed less often than cheaper options, so the costs pay off. The freezers were tested in the extreme conditions of summer festivals at air temperatures above 30 degrees on an almost endless flow of people, and they have proven themselves excellently.

Competition in the frozen yogurt market can hardly be called competition right now, because it intensifies if the market is oversaturated, and supply significantly exceeds demand. In this area, everything is different. Each player in the market works to popularize the product, conveys its benefits to people. There is practically no such thing that there are several frozen yogurt franchises in one shopping center and compete with each other.

But the competition is palpable with other types of desserts such as Baskin Robbins, "Chocolate Girl" or other ice cream tents. Here Tutti Frutti has some advantage as it is low in calories, contains beneficial prebiotics, and the brand itself offers an interesting service concept.

Alexander Pakhomov: “Another feature of ours is that we always give our product a try. We are not ashamed of it and do not hide it, on the contrary, we are proud of it. It happened that I myself approached the ice cream parlor and said: “Guys, I don’t know which ice cream to choose, can I try several options?” And in 80% of cases I was refused. I don't understand why. I can only assume that sometimes you buy ice cream there, try it and realize that you will not come here again. We are open in this regard. Moreover, we regularly change tastes, come up with some new combinations and products. Recently, for example, there were “Australian Weeks” with a taste of “spicy mango”, “French Weeks” with a taste of “strawberry-basil” will start soon, etc.”

Difficulties

When starting a frozen yogurt business, the most time consuming is finding suitable place. Not every shopping center is suitable for work: in terms of cross-country ability, the availability of space in right place, infrastructure. At the beginning of the network, some locations were chosen incorrectly, and Tutti Frutti had to transport cafes to other locations. Today, serious practical experience has already been gained in choosing places and in analyzing consumer activity, so a lot can be predicted in advance. This helps both in working with franchisees and when opening their own cafes.

Alexander Pakhomov: “For five years we have gained experience in negotiations with shopping centers and we can explain to their owners where to get up, how to get up and why in this particular place. Well, it has become a little easier, because no one needs to be told what Tutti Frutti is. It also happens that the shopping centers themselves come to us and offer to stand up to them, they want to see our brand in the portfolio.”

An important requirement for a shopping center is the availability of communications (good water supply and sewerage), the ability to organize a kitchen in a shopping area (for a cafe) or in a separate utility room (for islands). There should be a place where mixtures are stored, fruits are cut and it is possible to technically service the cafe. Do not forget that the product is based on milk and yogurt, which means that violations of the conditions when working with it are fraught with consequences. Without risks, organizing a kitchen somewhere in the neighborhood of the mall and simply delivering groceries will not work. These are unnecessary difficulties with logistics or violations of SanPiN requirements.

In addition, the freezers are washed and cleaned daily at the end of the working day. If this requirement is violated, then the products will deteriorate. Give a ride a large number of water for washing or, even worse, constantly removing equipment from the shopping center for washing - this is again operational difficulties and very high additional costs.

Many mistakes were made in the development process, but there is no business without them. For example, when the first cafes were created, they made mistakes when choosing building solutions, hiring staff or organizing the cafe. Something had to be bought anew, altered or reformulated.

Marketing is a different story. During the work, a whole list of marketing activities has accumulated that are not suitable for the concept and the network.

Alexander Pakhomov: “There were problems with the development of standards. Nothing was transmitted to us globally, and we worked with what seemed more logical and correct. The current rules are already the third version of the written network standards. The first two options were useful in the early stages of work, but with the development of the network, it was decided to move to a really serious level through the implementation of the ISO9001 quality management system. Now we have standards for all the operational processes of the cafe, up to, say, the technology for slicing mango or pineapple, which minimizes waste.”

The prospects for the restaurant business remain high today. This business is relatively little dependent on any crisis phenomena. Paradoxically, people who are already accustomed to eating in cafes and restaurants rarely refuse this. If we talk specifically about frozen yogurt (and not only about it, but about any product that cannot be prepared at home), the situation is even better. Tutti Frutti did not feel a strong drop in demand in 2014-2015.

Tutti Frutti in facts and figures

Year of foundation

Starting investment

About 1 million dollars. Spent on the purchase of foreign raw materials and equipment, the organization of a back office, the launch of 5 cafes.

Network size

4 own cafes and 38 franchisees.

turnover

From 1 million 200 thousand rubles per month.

Work format

Tutti Frutti works in two formats. In-line (traditional cafe with seating) and island design without seating. Alexander points out that Russian conditions the island is doing well. It requires less investment, lower rent, which is very important for a shopping center. Also an important point is that in well-traveled shopping centers in large cities, knock out an area of ​​​​50-70 square meters. m is much more difficult than under the island. At the same time, the revenue is comparable to a full-fledged cafe. In Russia, having the opportunity to sit at a table is a much less significant factor for the consumer than in the US.

Investments in the creation of one cafe

From 4 to 8 million rubles, depending on the format.

Payback period

2-2.5 years for one cafe.

Average check

In Moscow - 380 rubles, in the regions - 300 rubles.

Profitability

Positive profitability starts from 15%, but it all depends on the specific shopping center and its traffic.

seasonality

Cafes are located in the mall, so it is insignificant. Even in winter, people get hot in heated rooms and buy yoghurts without any problems. Another interesting nuance is noted: winter period traffic is lower on weekdays and higher on weekends. In summer it's the other way around.

Attendance

Depends on the mall. There are pronounced weekend malls in residential areas. Here, attendance on weekdays is minimal, but on weekends the flow fully compensates for the losses. In shopping and entertainment centers, which are located near business centers and office buildings, everything is exactly the opposite.

Staff

The cafe operates in a self-service format, so 1 cashier can work at the outlet. Actively passed malls have a promoter who is engaged in attracting people and helping guests to work with freezers.

About 30 people work in the office: production, delivery, marketing, finance, franchisee support, etc.

Marketing

Shopping malls are paid high rates for retail space, and this plays an important role. marketing role. Outdoor advertising and promo are important for business. Tried to do promotions on radio and television, but they don't work as well.

Now social networks are actively developing: Facebook, VKontakte, Instagram. Great amount target audience is there. Plus, social networks are useful with a good response and feedback. Various contests, quests, mathematical games and much more are held.

Main the target audience- these are girls, so the work is also carried out through PR in women's magazines, on women's forums.

If you ask small business experts what they would advise a person who first entered the field of entrepreneurship, then in most cases experts would recommend doing fast food. “For small businesses, these are universities,” says analyst Igor Malyugin. “On the one hand, a beginner develops such qualities as communication skills and quick response to difficult situations, on the other hand, the proven technologies and methods, coupled with an inexpensive start, will help him overcome growing pains with a minimum of mistakes.”

It is clear that competing with an already established one is a difficult and risky business, but an attempt to implement one's undertakings in innovative culinary niches, on the contrary, can be successful. Let's talk about one such idea. Let's talk about yogurt bars.

Why a yogurt bar?

Of course, the advent of frozen yogurt has become a culinary alternative to ice cream. “This product has a great future in Russia,” the expert on food markets Anna Kislyakova. - His competitive advantage lies in its undoubted usefulness, which, unfortunately, cannot be said about many varieties of ice cream. And in fact, being more fatty, ice cream loses to frozen yogurt in vitamin and mineral value.

Moreover, like an ice cream parlor, Russia began to open and yogurt bars. You can already find reviews about visiting such establishments on the Internet.

“A lot of fillings, from fresh berries and fruits to muesli. And the apparatus is like for soft ice cream, only it’s not ice cream, but something sweet and sour. Tasty. My grandmother made something similar for me in childhood from ayran, ”a KAZAX forum member from Rostov-on-Don shared her impressions of going to one such catering point.

By the way, the majority of citizens who participated in a mini-plebiscite on the streets of this city spoke in favor of yogurt, even if it is served frozen. And only a few turned out to be true to ice cream, and even then it was produced according to the good old Soviet GOST.

First steps

In America, where the entrepreneurial spirit is imbibed with mother's milk, aspiring entrepreneurs look kindly at franchises:

• firstly, it is best to start not with a sign with an unknown name, but with a brand that is more or less familiar to the consumer;
• secondly, the specialists of the parent company with a trained eye, based on experience, will assess the prospects of the place where it is planned to open a point, in our case, a yogurt bar;
• thirdly, start errors will be minimized, if not reduced to zero.

“In any business, there are pitfalls that can become an insurmountable obstacle,” Malyugin said. - Look for those who will help you get on your feet, even if you have to deduct a percentage of the profits. It is much worse when there is nothing to share at all due to the lack of income as such.

In Russia, despite the novelty of this business format, there are already companies ready to provide franchise to open a yogurt bar, in particular the Krasnodar Yogumi. The start-up cost is estimated by the company at 1,000,000 rubles, including 100,000 rubles of the initial payment. The declared amount includes all necessary expenses, including equipment and raw materials. According to most Yogumi franchise purchasers, the money invested was paid back in 8-13 months, which is the break-even point in this case.

Lone wolf

In principle, you can enter this business as a “lone wolf”. First of all, you will have to purchase a freezer for making frozen yogurt (frozen yogurt). It costs 180,000 rubles. “You will also need a bar counter, about five chairs, an urn and, of course, permit papers,” the forum member writes. [email protected]- As well as raw materials for 250-300 thousand rubles. Success depends entirely on traffic so look for "fish spots". Everything will pull on 600 kilo rubles.

Another businessman Sergei Sysoev from Astrakhan advises starting in the summer, when "people are drawn to cool things." “The ideal time to open a yogurt bar is this month of May, just in time for July people will get used to you,” says the entrepreneur. - With a traffic of 5-10 clients per hour, you can easily pay off the start by autumn. Profitability is high - almost 100% percent, but do not forget about the "off season" and weekdays.

General issues

Whatever path a new-found entrepreneur chooses, there are universal approaches to this type of business. “The question of questions is a place,” Malyugin is sure. - Therefore, there is no need to chase for cheap rent. In addition to traditional shopping centers, pay attention to stations, airports, cinemas. Have no illusions about parks and waterfronts, but indoor all-weather water parks may well become a “gold mine”. Agreeing with our expert, Sergey Sysoev advises not to be limited to frozen yogurt, but also organize the sale of lemonade and regular milkshakes.

In our opinion, the disadvantages of this startup include a “millionth start” and a relatively long payback period. At the same time, yogurt bars are interesting as a highly profitable fast food, on the one hand tasty and healthy, and on the other hand, relatively new and thereby providing their competitive advantage.

Alexander Sitnikov, specially for the site

Yogumi is a frozen yogurt franchise;
tel: 8-800-550-88-58

YOGUMI yogurt bar franchise is your opportunity to open your own trendy yogurt bar with healthy low-calorie desserts based on frozen yogurt.

The company "Maximum", developing corporate network yogurt bars under the single brand "YOGUMI", is looking for partners to open new network establishments in Russia and the CIS under a franchise agreement.

We offer you to buy a YOGUMI franchise and open your own yogurt bar with our help as part of our network in your area.

YOGUMI bar franchise - gives you the right to open and operate one or more yogurt bars under the brand of our network. By purchasing a YOGUMI bar franchise, you get production equipment, a unique experience in launching a yogurt bar adapted to the Russian consumer, training and a proprietary recipe.

About YOGUMI is five proven retail businesses brought together in a yogurt bar format: frozen yogurt, coffee to go, soft drinks, desserts and milkshakes

"YOGUMI" is a healthy food bar, the main product of which is frozen yogurt made from fresh and natural ingredients. Frozen yoghurt mixes are developed and manufactured at the Maximum company's factory.

Range Yogurt bar "YOGUMI" is distinguished by all-season and variety:

• frozen yogurt- always fresh, always tasty, and most importantly - healthy (contains probiotics, fiber, antioxidants, enriched with vitamins). Every week the yogurt bar offers its customers a new taste;
• Cold drinks– classic refreshing lemonades and original Bubble Juices with juice balls;
• Protein shakes– yoga necks, sports shakes, yogurt smoothies, milkshakes. This is an ideal option for those who care about their figure. Cocktails are enriched with amino acids, vitamins;
• Hot drinks– aromatic coffee, Italian chocolate cocoa, tea and hot chocolate;
• Dessert- fruit salad, fruit in chocolate, yoghurt parfait, healthy breakfasts.

Frozen yogurt is an interesting product that resembles soft ice cream. Its advantage lies in the positive effect on the human body. Digestive processes are normalized, the work of the gastrointestinal tract improves, cholesterol levels decrease and immunity is strengthened. YOGUMI branded products are enriched with vitamins and minerals necessary for children and adults.

Maximum was established in 2010 and became a pioneer in the frozen yogurt industry in Russia by developing its own technologies, proprietary recipes and a unique concept for yogurt bars.

Availability own production for the production of raw materials for the preparation of frozen yogurt and cocktails makes the company "Maximum" a reliable franchising partner and guarantees high quality products.

Since 2013, the YOGUMI franchise network has been developing dynamically. To date, these are yogurt bars in more than 20 cities of Russia from Simferopol to Nakhodka, as well as franchise points are open in Kazakhstan and Kyrgyzstan. The success of the yogurt bar franchise is due to the promotion of food without GMOs and preservatives and healthy lifestyle life.

We will be happy to help you open your own YOGUMI yogurt bar in your region., including detailed video instructions for starting a business.

Support for opening a yogurt bar under the YOGUMI franchise

For a confident start and subsequent successful management and development of your business, we will provide you with:

• personal manager, which will help to launch and establish all business processes;
• Assistance in finding and selecting a place for your yogurt bar;
• Training with a test of acquired knowledge and an internship for 1 day at a functioning yogurt bar;
• YOGUMI Signature Island or individual project mini cafe;
• Training in the specifics of working on the YOGUMI franchise;
• Necessary equipment for doing business, including a freezer, which is made according to the drawings of the franchisor and is ideal for the manufacture and sale of frozen yogurt;
• High-quality mixtures of own production for frozen yogurt and protein shakes, jams, syrups, toppings, branded Consumables;
• Author's recipes for making frozen yoghurts.

Benefits of operating a YOGUMI yogurt bar franchise

• Low lump sum;
• Business model created in Russia and tested at their own outlets;
• simple and clear business thanks to comprehensive training that includes theory, practice and examination;
• Unique product, which meets all the standards of proper dietary nutrition, which will attract visitors from the very beginning of work;
• Guaranteed high quality products with a variety of flavors.

Feedback from existing franchise partners about the YOGUMI franchise

« I chose the YOGUMI franchise from 10 other offers. I liked the unified style and memorable design of both the bar itself and consumables.

I have been working since September 2014, 800 thousand rubles invested in starting a business. paid off in a year.

I like the income that the yogurt bar makes and it's always good to hear positive reviews from our regular visitors. The product is really awesome. By August 2017 I already have 2 working yogurt bars, I plan to open a cafe» . - Sergey Zverev, franchisee from the city of Murmansk ()

“We were introduced to frozen yogurt in Italy. In Russia, I began to look for and select franchise offers related to this product.

We chose the YOGUMI yogurt bar franchise because we liked the conditions, the price of the franchise and the yoghurts themselves. And two bars have already opened.

We had no experience in this area, but with the help of the parent company, we managed and opened our own yogurt bars.

Moreover, thanks to the YOGUMI franchise we save money and time on menu preparation, unique recipes and design services» . - Oksana Alichikina and Antonina Malinina, franchisees from the cities of Kaluga and Tula ()

“I was introduced to frozen yogurt while on holiday in Greece and immediately fell in love with the taste. I missed him in our northern city.

I was considering various franchises for six months, but decided on the YOGUMI offer.

IN small town my YOGUMI franchise yogurt bar paid off in 1 year, in large cities I’m sure that the payback period will be six months”. - Yulia Popova, franchisee from the city of Arkhangelsk ()

To open a yoghurt bar under the YOGUMI franchise, you will need:

• Investment capital;
• Willingness to follow the uniform rules of the network.

Would you like and have the opportunity to open your own yoghurt bar under the YOGUMI franchise? Then send your contacts to the development manager of TM "YOGUMI" - Alexey Belikov. He will be happy to advise you on the possibilities of cooperation.

Request detailed information from a YOGUMI network employee through the contact form below.

Today we will talk about the new promising business ideas in the form of the production and sale of frozen yogurt, the idea in the post-Soviet space is really new. Although individual retail outlets have already appeared in megacities, the market is very far from being saturated. And so they will repeat with the description of the idea and what it is really good for, I have already expressed my point of view about this fresh business idea, today we will talk about the purely technological and technical components of the business itself, that is, about equipment and technology. By the way, if you do not know what frozen yogurt is, you will find the answer here.

Frozen yogurt manufacturing technology

The whole process of making frozen yogurt can be divided into two parts:

- part one, making the yogurt itself

- part two, the process of bringing frozen yogurt to marketable condition in the form of a frozen dessert.

In many ways, the second part of the technology itself is identical to the technology for making the so-called soft ice cream (we will talk about this separately), so if you already have experience in making the softest ice cream, then you already know at least 50% of the technology. Well, now in order

Part One - Raw Materials for a Fresh Frozen Yogurt Business Idea

I think I will not reveal a huge secret when I say that the main component of frozen yogurt is yogurt itself. Actually, this fact, against the background of the growing popularity of a healthy lifestyle, actually breathed new life into this business. By the way, he is in the top of the fastest growing small businesses in America and is considered very good example American business ideas.

And so in the case of the main component for a fresh business idea, that is, yogurt, you can go in two directions:

- The first option is simpler. In almost any more or less major city or its surroundings are located milk processing plants, which are also producers of yogurt itself. That is, the best option and “without a headache” would be the wholesale purchase of ready-made yogurt. The option has both advantages:

1. There is no need to draw up specifications for your own production of yoghurts, and this costs quite a lot of money and effort.

2. No additional equipment is needed, it is necessary for the actual production of yogurt;

3. A store can be much smaller (compared to the option when yogurt is cooked in it)

4 . Significantly fewer employees are needed.

That is, this option implies significantly less investment in the business itself. Actually implementing fresh ideas business (from American business ideas) You find the best answer to the question "WHAT to trade" if you decide to trade in the field of desserts. However, this option also has a number of disadvantages:

• 1. Yogurt will only have a certain recipe, plus the quality of the raw materials themselves will depend solely on the “will of the manufacturer”. A very big downside to be honest.
• 2. The cost of the finished product is much higher due to the relatively high cost of the original yogurt;
• 3. Significantly narrower options for maneuver, plus additional costs for the daily transportation of the required amount of yogurt.

As you can see at first glance, the pros far outweigh the cons, but this is only at first glance, if you decide to do business seriously, then this option is only suitable for the “trial” period. That is, when opening own business from scratch and certain “fears” for capital, it is worth trying such schemes, well, or with a limited amount of money, but in the future such a scheme must be abandoned. By the way, I will say even more, literally the next article will be devoted to the hidden prospects of this business idea from America.

- the second option, we make yogurt on our own. This option, from my point of view, is the most optimal, however, it also has a number of disadvantages. First of all, you will have to fork out for the purchase of both additional equipment and the development and registration of specifications (those conditions for the manufacture of yogurt itself). True, here you can cheat a little and buy ready-made specifications for yogurts (there is such an option). But in any case, you need to have or buy a ready-made yogurt recipe.

The yogurt production process itself can be figuratively represented by the following steps:

- in a vat or other utensils, mix the liquid components. What exactly depends on the specific recipe chosen, because the manufacture of such yogurt has a number of nuances compared to the manufacture of ordinary yogurts, there is a need to add a number of stabilizers and emulsifiers that allow you to achieve a greater viscosity of yogurt and prevent the formation of large ice cubes during freezing. Gradually heating the base and adding dry elements to it.

- finally add our bacteria and additional dyes (if needed) or sugar to the resulting mixture, and so on according to the recipe.

Actually, we have already got ready-made yogurt, which can be frozen to get the finished product.

Let's move on to the second part of our business idea.

Actually, this stage involves obtaining a finished product, that is, frozen yogurt for sale. As in the case of soft ice cream, to obtain “lightness”, the main secret lies in proper preparation, although it is extremely problematic to do it manually, so it is optimal to use the same apparatus as for the production of soft ice cream - we are talking about a freezer.

The freezer in the process of making yogurt ice cream, as well as the ice cream itself, cools and at the same time systematically shakes up, which makes the product airy both in the literal and figurative sense of the word. Such a product is half air and this is not a joke.

As you can see the list of equipment for maintenance this business relatively small and consists of equipment

- for heating and mixing the yogurt itself, plus pasteurization - such an apparatus can be made independently (the main thing is to use normal "food" iron.

- an apparatus for homogenizing the mixture, you definitely need to buy it

- and the freezer himself.

That’s all for now about the technology itself, in the next article we’ll talk about the future prospects of such a business, and now don’t forget to subscribe to the business blog and of course some interesting videos.

Enviable popularity in the market of ideas is gaining a business franchise. Indeed, why risk your money, time, when you can start your own business under a reputable brand in the consumer market? This level of entrepreneurship is very common today.

Tasty start

The yogurt direction has good results. The franchise offered to you is already proven ideas and experience. What you just lack at the initial level. The promoted company has already tested its technology and strategy, so the probability of risks is reduced to zero. The popularity that ice cream has gained, presented as frozen yogurt, can be considered a classic.

Cooperation as the key to success

A franchise under a well-known brand is an opportunity not only to earn money, but also to advance in a leading position. The thought that you are in a reliable partnership gives you peace of mind. In other words, only the house is warmer. Trained and qualified personnel are at your disposal. Experts of their level are always ready to advise on all issues: from the creation of a mini-bar to larger projects.

Emphasis on fashion trends

It would seem: ordinary yogurt and nothing more. But no, frozen cups have become a real hit and can bring real profits! Few people want to miss this when passing by a bar. Only your desire, and you will turn your establishment into a real home filled with dear guests. Ice cream is low in calories. Isn't this what they are looking for, as a salvation for ladies who want to feast not at the expense of their figure? Amazing way out!

Useful business

This franchise is predominant in that the yogurt used in circulation is not only tasty, but also healthy. By sourdough, fat-free, light fermented milk products are obtained. Frozen berries and pieces of fruit added to it give originality. One has only to imagine how happy the kids and their mothers will be with such a delicacy when they are out of the house. After all, few people will refuse the option to treat themselves by buying healthy ice cream. Yogurt is much preferable for dessert, even frozen. In addition, at present, high-quality and healthy food is becoming a fashionable cult.

The benefits are obvious!

Yoghurt reincarnation surprises even the most sophisticated sweet tooth. Culinary creations are able to direct such ice cream into the most unexpected variations. Here is an additional idea for opening your own bar - for example, in a fitness center or close to child care facilities. Successful copy entrepreneurial activity(franchise) - the key to your future career.
The specificity of this industry - the demand for yoghurts - is not affected by the seasonal factor. There is no doubt that the frozen version of the usual dairy product will definitely prove itself. We can say that the proposal is more than thought out.

The prospect of development, is aimed at a wide amount of earnings. Everything is explained very simply:
standard yogurt today will surprise few people;
a frozen product will bring a lot of pleasure to anyone, regardless of age criteria;
ice cream in its vocation, always carried positive emotions;
the price of such a delicious delight, pleasantly pleased with its availability.

Considering that its popularity is increasing after the production of natural homemade yogurt has been established, the number of buyers has increased significantly. You will have to make only small efforts to sell and find regular customers. Focus on interesting description taste properties that ice cream can convey. Try to captivate potential buyer, convey to him the mood that gives yogurt changed to the usual rules. Such work is similar to the saying: "a house is built brick by brick." With small steps you are moving towards a big goal. Your "frozen", but sweet income, begins to gradually thaw and bring profit to the house. A franchise is the choice of people with a "commercial streak".

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