Materials used in the pet shop project. How to open a pet store from scratch: step by step instructions to help

The amount of initial investment is 1 565 617 rubles.

The break-even point is reached in the sixth month of work.

The payback period is from 15 months.

2. Description of the business, product or service

You need to understand that there are several formats of pet stores:

1. The simplest and most budgetary solution would be the idea of ​​​​opening a small pet store that will sell food, accessories, animal care products, etc. In this case, you do not need to obtain a license and prepare a package of permits, and in addition, a small room of 15 sq. m.;
2. The next type involves not only the sale of products for animals, but also the sale of the animals themselves. In this case, requirements are put forward for the area, staff, assortment of the pet store. It is also necessary to prepare a package of documents for obtaining a license;
3. The third format is a highly specialized store. For example, it could be a business that specializes in aquarium fish kah. At the same time, the assortment will include not only fish, but also aquariums, food, veterinary drugs, books. Sales consultants must have an appropriate level of education and have excellent knowledge of all information related to the breeding and keeping of fish. in number additional services you can include the manufacture of aquariums to order, their maintenance. As a rule, the margin in highly specialized stores is higher than in general stores due to the uniqueness of the goods provided and the comprehensive advice of sellers.

This business plan will consider the opening of a wide-ranging pet store offering customers the largest assortment goods and services. Let's define the main activities of the pet store:

• Sale of animals:

Turtles;

Guinea pigs;

rabbits;

Parrots.

• Sale of animal feed;
• Sale of cages, aquariums and terrariums;
• Sale of medicines;
• Sale of toys and accessories for pets;
• Sale of fillers and trays.

Pet shop opening hours: daily from 10:00 to 21:00.

3. Description of the market

In order to serve the customer well, you need to understand who exactly uses the services of pet stores.

The main consumers are:

Pensioners. According to the Levada Center, this type of client most often gets outbred cats and dogs, as well as fish, so it is most likely that they will purchase food and medicine for their pets;

Working people buy animals for themselves and for their children, mainly cats, dogs, rodents, parrots, aquarium fish;

Exotic lovers who hunt for rare species of domestic animals (for example, snakes). You may not have them in stock, but it is desirable to have contacts of suppliers who, in case of ordering an exotic beast, will deliver it to you, and you will be able to satisfy the visitor's requests.

Depending on the needs of customers, it can be segmented as follows:

Buyers who came for a certain type of pet;

Customers who need medical supplies for pets;

Buyers who came for food;

Customers who need accessories for their animals.

As a percentage of your needs target audience look something like this:

In addition, you can segment your customers based on how they found out about you:

Customers who live in the neighborhood of your store, who are attracted primarily by geographic proximity;

Customers who found out about you through Internet resources and are ready to come to you if something attracted them to your establishment (for example, promotions);

4. Sales and Marketing

5. Production plan

Let's outline the main stages of launching a pet store.

1. Registration in government bodies and obtaining a license

Due to the fact that pharmaceuticals will be sold in your pet store, it is necessary to obtain a license from your territorial body Rosselkhoznadzor. In order to do this, you need to decide what legal form your organization will belong to. To obtain a license, an individual entrepreneur must have a higher or secondary veterinary education, so if you do not have it, then it is more expedient to open an LLC. All calculations this business plan will be produced based on the fact that the pet store is registered as an LLC. The package of documents for obtaining a license is as follows:

• Charter;
• Certificate of registration of the legal entity in tax authority(TIN);
• Certificate of state registration legal entity(OGRN);
• Lease agreement or certificate of ownership of the premises. If the premises are leased, then, in addition to the contract, you must provide a copy of the certificate of ownership from the landlord;
• Sanitary and epidemiological conclusion on the compliance of the premises with license requirements;
• Receipt of payment of state duty;
• Diploma of education of the employee appointed responsible for the sale and storage of veterinary drugs. If there are several employees, all the documents indicated below are submitted for all;
• Certificate of Specialist in the field of veterinary pharmaceuticals;
• Diploma (certificate) on completion of advanced training courses;
• Job description of the employee. The duties must clearly indicate that he is engaged in the storage and sale of veterinary drugs;
• Instructions for disposal (return) of identified medicines expired, falsified or illegal copies;
• Copy work book to confirm work experience;
• Order of the director on the appointment of a person / persons responsible for the storage and sale of veterinary drugs.

To sell animals, you must obtain veterinary accompanying documents issued for all types of animals in order to confirm their health, identification and epizootic well-being of the territory from which they are exported for presentation by their owners during transportation and at the point of destination.
Veterinary certificate No. 4 must be for animals purchased within the city, and veterinary certificate No. 1 for animals brought from other regions of Russia. Each of these certificates is stored in the store and issued to a group of animals, i.e. it can list many species (for example, rabbits 10pcs, budgerigars 20pcs). State veterinary clinics are required to issue such certificates free of charge, but they will certainly take money not for a certificate, but for examining animals or tests. Animals that have not entered the store (for example, born in your establishment) may not be accompanied by certificates. Permission from the Sanitary and Epidemiological Station and the Fire Department is also required, and permission from the Department of Commerce is required to open a retail outlet. Since the package of documents is quite extensive, it is advisable to contact a specialized organization that will deal with their execution and submission, the cost of services will be about 60,000 rubles.

2. Search for premises and repair

For a pet store, you can choose a room on the basement or first floor of the house. Due to the fact that there will be trade in animals, minimum size for the premises - 80 sq. m. You need to make sure that there is a platform near the store where you can walk with animals from cages, as they need fresh air. To rent such a room, pledge at least 70,000 rubles. Most likely the premises will need a fresh renovation, as well as modern system ventilation, because food and animals can emit an unpleasant odor. The cost of repairs is 150,000 rubles.

3. Search for suppliers

Suppliers of pet products are found in wholesale warehouses, markets, on the Internet, in directories of enterprises in your city. You may be able to take the goods directly from the manufacturer's factory if it is available in your area or from an official supplier of imported goods to Russia. In this case, you will be sure of the quality of the product, and the prices will be lower than those of dealers. Often, animals for sale in the store are taken from nurseries that breed certain individuals. If there are no nurseries in your city, you can search in other cities. Strive to work with trusted suppliers and reliable nurseries, so you protect yourself from possible claims about low-quality products or late deliveries.

4. Purchase necessary equipment and inventory

To open a pet store, you need the following equipment and inventory:

5. Personnel search

First of all, you need to find qualified specialists who will be engaged in consulting buyers and selling your product. It is best to search for employees through specialized portals, as they provide access to resumes, reviews and other useful information. Registration on the portals as employers is paid, the cost is not less than 15,000 rubles. You can limit yourself to bulletin boards (for example, Avito), it will be cheaper. You will also need a cleaner and an accountant, you can search for them both on paid sites and on free resources (groups in social networks).

6. Marketing policy

6. Organizational structure

7. Financial plan

Investments in opening a pet store are as follows:

*Depreciation is charged on a straight-line basis over 3 years.

The total amount of the initial investment is 1,565,617 rubles.

Sales will be carried out in the main areas: animals, feed, medicines, equipment for animals, accessories. The range of goods presented in a pet store can be represented as follows:

Let's imagine a sales plan for the main areas:

Almost every citizen of our country has a pet, on which the owner is willing to spend his money. This is an occasion for an enterprising entrepreneur to open a pet store. A well-written pet store business plan will help achieve a good result: with the right approach to organizational issues, the business will bring good profit to its owner.

Business Advantages and Disadvantages

Before you draw up a business plan and open a pet store, you need to take into account some of the nuances. Each pet owner spends an average of 12 thousand rubles a year only on food and the most necessary related products. In addition to this amount, many pet owners spend additional funds to pamper your pet with a new toy or treat. The situation is unlikely to worsen in the near future. Accordingly, the pet store will consistently generate income.

Business benefits:

1. The market is not oversaturated, although the competition is quite serious.
2. The license to sell pet products has been revoked.
3. A business can be started by opening a small department in mall and expand in a short time.
4. To service the department, it is enough to hire only two sales consultants.
5. Goods sell well regardless of the season.

When compiling a business plan for a pet store, you need to consider that such an enterprise has a number of disadvantages:

1. There are some risks involved in trading animals.
2. We will have to study the needs of buyers and, when compiling the assortment, focus on demand.
3. High competition, which makes it difficult to choose a place to trade.
4. You need to collect a large package of documents and get a lot of permissions.

How to start a business

Any business begins with planning and finding start-up capital. If you can make a plan yourself, then it is better to start looking for investments in advance.

• Analysis of the pet products market in your city.
• Finding a room and .
• Assortment compilation.
• Financial calculations.

Marketing research or market analysis can be entrusted to a marketer, because he will cope with the task much better.

Registration

To open one pet store, it is enough to register an individual entrepreneurship. If the store has several founders or it is planned to open branches in the future, a limited liability company should be opened. To open a retail outlet, you need permission from the board of trade.

If the store will sell medicines for animals, you need a license to sell pharmaceuticals. For the sale of animals, veterinary certificates and permits are required from Government controlled veterinary medicine. Permits from the sanitary-epidemiological and fire services will also be required.

Premises and staff

For a small kiosk, an area of ​​\u200b\u200b30 square meters will be enough. m, but it is difficult to realize animals in such a space. To open a store with a wide range of products, the area of ​​​​the premises must be at least 80 square meters. m, so that it can be divided into several departments. Although in many ways the business plan for a pet store depends on start-up capital. It is very important that the room is well ventilated, because many feeds and the animals themselves have a specific smell.

It is better to choose a room in densely populated buildings of the city or in elite areas where wealthy people live. But the store itself in this case should look presentable and attractive.

The staff is best to take experienced consultants, preferably with a veterinary education. Their task is not only to sell goods, but also to advise buyers. This will not only help high sales, but will also force the buyer to return to competent advisers. This will affect the revenue and net profit, therefore, the search for personnel in the business plan of the pet store must be included as a separate item.

Range

The list of goods depends on the premises and budget. But there is a list of goods necessary for a pet store:

The range of products for animals is so wide that the list is endless. What items to include in the pet store business plan depends on the format of the establishment. In a pet store, each group of goods should be divided into several price categories - from budget options to premium products. This will help expand your target audience.

Promotion

Good advertising campaign, the original design of the premises and a bright sign are the key to the success of the pet store. It is better to order advertising to professional agents. The design of the trading floor should be entrusted to the designer. These activities will require additional material costs, but quickly justify themselves. When compiling a business plan for a pet supply store, you need to carefully consider the issue of promotion. It is best to take a whole range of measures that will help attract a client, from the design of the hall and a wide range of products to qualified personnel.

* Calculations use average data for Russia

700 000₽

Starting investments (mini-market)

200 000 - 300 000 ₽

20-25%

Profitability

From 6 months

Payback period

Pet stores have been and remain one of the most popular ideas for small businesses, with which small retail outlets can still oppose themselves to large chains. What does it take to open a pet store?

Owning a pet store is perhaps one of the most popular business ideas that aspiring entrepreneurs come up with. Opening a small pet shop requires comparatively small investments, and the business itself seems to be simple to organize and run compared to many other types of small businesses.

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Resilience to crises is considered one of the main advantages of pet stores compared to other types of retail. Surprisingly, it is easier for owners to cut their own food costs than to switch to cheaper food for their beloved pet. Therefore, pet stores are experiencing an unstable situation in the Russian economy more easily than other types of retail.

How to register a pet shop

The most convenient organizational and legal forms for opening a pet store are individual entrepreneurs and LLCs. There is no consensus on which form is preferred. But for newcomers to the business who do not plan to work on a large scale and engage in, among other things, wholesale sales, the best option is IP. The fundamental difference between these two options is that in the event of debt obligations, all the personal property of the entrepreneur can be called upon to fulfill them. The owner of the LLC is solely responsible authorized capital a legal entity, which is 10 thousand rubles (50% of them can be the funds of the project initiator, and the second half - the funds of the attracted investor).

The procedure for opening an IP does not require much time and money. Detailed information on registering an IP can be found in this article. As a form of taxation, it is recommended to choose a simplified system (STS). An application to transfer it (by default, you are assigned the general taxation system) is submitted along with registration. If you're only going to drive retail, then during registration it will be possible to select the OKVED code 47.76.2 "Retail trade in pets and pet food in specialized stores".

As additional codes according to the latest classification (OKVED-2) for a pet store, you can choose:

47.19 Other retail sale in non-specialized stores

47.73 Retail sale of medicines in specialized stores (pharmacies)

47.74 Trade retail products applied in medical purposes, orthopedic products in specialized stores

47.78 Other retail sale in specialized stores

47.89 Retail sale in non-stationary shopping facilities and in the markets of other goods

47.91 Retail sale by mail or via the Internet

47.99 Other retail trade outside shops, stalls, markets

53.20.31 Activities for courier delivery various types transport

To open a pet store in the selected premises, you will need to obtain permission from the SES and fire supervision. Also keep in mind that in order to sell medicinal products for animals, that is, veterinary drugs, you will need a license, as well as a secondary or higher veterinary education. The same license is used when opening a veterinary pharmacy. In connection with this requirement, small pet stores are often limited to the sale of feed and other pet products, the sale of which does not require licensing.

If you are going to trade animals, you will also need the appropriate veterinary certificates. All animals presented in the pet store will be required to undergo an inspection veterinarian, as a result of which a certificate is issued, which confirms the absence of diseases in animals.

Choosing the format and premises of the pet store

The search for premises should be started even before the IP registration procedure, since registration is carried out within 3 days, while it may take more than one month to search for a place. First, decide on the format of your store. There is no clear classification of such, but it is conditionally possible to distinguish several types of outlets.

kiosks and small counter-type pet stores with a narrow assortment. The most common pet store format. Most often, these are retail outlets with a minimum area (10-15 square meters), where consumer goods are sold - food for cats and dogs, pet care products and a minimum set of accessories.

pet stores with a wider range of pet supplies- counter-type or self-service stores of a larger area (usually from 20 to 70 square meters), where not only consumer goods, but also rare and expensive feed, animals, veterinary drugs, etc. can be sold.

highly specialized pet stores- shops focused on a certain type of animal, for example, goods for lovers of aquarium fish, amphibians and reptiles, rare and expensive food stores, etc. Shops with a narrow assortment are found only in the most major cities countries in small towns such points are unprofitable.

For the most part, pet supplies take up little space, so on an area of ​​​​20-30 squares you can easily place a fairly wide range of them. The amount of rent will depend on the region, location, area, conditions of the premises, traffic and many other factors.

Average rental value commercial premises different area in Russia, rub.*

The place must meet several requirements:

convenient location;

proximity to busy roads (and preferably to veterinary clinic);

high permeability;

no competitors nearby.

Ready-made ideas for your business

Before you start looking for a space, study the density of competition in your city using online map services. As a rule, in the city center it will be the highest, but new residential areas may lack pet stores.

The most difficult thing for individual pet stores is to coexist and compete with chain stores: the prices in the latter will be much more preferable and lure customers away. But networkers are mainly concentrated in the largest cities of the country. For example, in Moscow, according to the 2GIS service at the end of March 2019, there are 975 pet stores, and more than 68% of them are chain stores - that is, those that have 2 or more outlets. Moreover, a little less than half of this number (423 points) falls on large retail chains, numbering from 20 pet stores. At the same time, if we compare the Moscow market with the Krasnodar market (169 pet stores), we can note that the share of chain pet stores does not exceed 38% (64 pet stores). Moreover, exactly half of this number (32 stores) falls on the two largest chains of the city.

Ready-made ideas for your business

In addition to the area, the location of your store is also important. It can be opened in a separate building (on the ground floor, in the basement) or in a shopping and entertainment center (SEC). The latter option would be ideal if it were not for the high cost of rent, as well as the increased risks of the emergence of competitors from among networkers, with whom it is difficult to compete in prices. But a pet store in a separate building has one advantage over a point in a shopping center: pet owners can enter it along with their pets. This is important if you are also going to be selling dog clothes that require you to try them on before making a purchase.

When choosing a place for a store, study the traffic (traffic is calculated on weekdays in the morning, afternoon and evening, as well as on weekends at different time). It also takes into account the presence of direct and indirect competitors, their range and price policy. If all conditions are satisfied, a lease agreement is concluded. The main thing that you should find out after you find the desired premises is why the previous tenants did not take root in the old place. good places usually not empty.

How to form the assortment of a pet store

A convenient location is undoubtedly a plus for your pet store, but it is far from the only condition for its success. People should find not only your store, but also the product they need in it. Therefore, carefully consider the range of products that will be presented in your store. Regardless of its format, product groups usually remain unchanged. These are food and various treats, animal care products (shampoos, brushes, nail clippers, etc.), accessories and medicines. In addition, clothes and furniture for pets (mainly cat houses, scratching posts and dog beds) are in good demand.

What exactly will be included in a particular product category, which trade marks to choose and which price category to focus on depends on the area where your a store. In this case, the preferences of the inhabitants of the area and the species diversity of animals are of decisive importance. It is almost impossible to predict in advance which food will “go” and which will not, as well as analyze how many bird, fish or rodent lovers live in your area.

Part of the approximate picture can be obtained by carefully studying the range of other similar stores located nearby, but this does not always work. As the entrepreneurs themselves note, in one area of ​​the city, for example, dogs of large breeds may prevail, and in another - small ones (however, a relationship can be established here. For example, by counting the number of private houses in the yards of which large dogs are often kept for protection, and apartment buildings, where residents usually keep small animals), residents of one area prefer to keep birds, and residents of another prefer rodents ...

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Speaking in general, cats and dogs are in the first place in terms of popularity among Russian pets, there are about 30 and 20 million of them in Russia, respectively. However, there is a lot of competition in this segment. Much less common are rodents and birds. Feed and equipment for keeping amphibians, insects, reptiles and fish can also be included in the assortment, but these positions should not only not prevail, but also occupy some significant share of the assortment. They can become competitive advantage if a rare lover of such pets comes to you looking for something that he could not find in other pet stores in your area.

Pet products in high demand:

dog food;

cat food;

cat litter;

insect and tick repellents (including collars);

shampoos for animals;

"bones" and other delicacies, toys;

ammunition for dogs;

cat carriers, cages, etc.

The most popular items in the pet store are pet food and litter for toilets. Therefore, these positions sometimes account for up to 80% of the total assortment. But you won’t earn much on them, since the margin on them is less than on other positions.

Therefore, the optimal ratio between feed and accessories in the assortment of a retail outlet is 50% to 50% or even 60% to 40%. For feed, again, preferences may vary, so at the very beginning of work, do not try to save on the purchase of goods by purchasing feed in large packages right away. It is better to try to cover a larger assortment range, albeit in small quantities (this applies not only to packaging, but also to the number of positions). Let in the first weeks you have to go to the wholesale base more often or contact suppliers, but you will not accumulate illiquid assets, which will later be difficult to get rid of. You can also consult on the selection of the assortment from suppliers, having found out the list of the goods most purchased from them.

To identify the preferences of your customers, do not forget to ask your store visitors what kind of pets they have, what kind of food they prefer. Offer them the services of purchasing large packages of food on order, which will be more profitable for them than buying food in bulk or in small packages. Keep in mind that large-sized feeds are usually purchased by owners of adult dogs and puppies of large breeds. But cat lovers and owners of small dogs prefer to take food in small bags, because, in their opinion, in large bags it quickly disappears. Inside the store, observe the principle of separation of goods, showcases for cats and dogs should be decorated separately.

If your store is located in the city center, in a shopping and entertainment center (whose visitors are usually more solvent) or near an animal beauty salon (there are such specialized establishments in large cities), then you can also include a small number of goods in the assortment premium segment - stylish clothes for small dogs of the Chihuahua, toy terrier, spitz, unusual carrying bags, etc. But still, it is better to bring these categories to order, offering customers to choose the items they are interested in from catalogs.

As for suppliers, it is better not to focus on the goods of one company, but to buy products from different companies, choosing where prices are cheaper and the range is wider. The store owner should go to negotiations with suppliers himself in order to evaluate the goods and agree on better conditions.

Pet Shop Staff: Requirements and Salary Level

In a store that sells exclusively feed and accessories, there are no requirements for staff. However, if veterinary drugs are traded, then you need to have a certified specialist in the field of veterinary pharmaceuticals with a higher or secondary veterinary education and work experience of at least 3 years. In any case, experience in sales and working with people is also highly desirable.

The sales assistant must know almost everything about animals in order to help the buyer with the choice of feed, medicines, vitamins and flea remedies. Since most pet owners are amateurs, the sales assistant should be able to recommend in time to buyers the goods necessary for their pets, which the former often forget about, for example, flea remedies - anthelminthic remedies. Most often, the duties of sales assistants in small pet stores are quite wide: they are engaged in the display of goods, and work with the cash register, and advise customers, and keep order.

Wages for pet store employees are usually based on a “salary plus percentage of sales” scheme. On average in Russia, judging by the ads on the hh.ru website, employers offer pet store employees a salary of 27,000 rubles.

In Moscow and St. Petersburg, salaries can be 2-2.5 times higher. The number of employees and their schedule is determined depending on the size of the store and the mode of operation. For a small pet store, even two sellers are enough. It is possible to reduce the cost of wages when the store owner himself becomes behind the counter. In addition to paying salespeople, you need to consider the cost of an accountant, who is best hired for outsourcing. For a wide-format store, it is worth thinking about separating responsibilities and hiring an administrator, sales assistants, a cleaning lady, etc.

Pet Store Franchises: Pros and Cons

Opening a pet store franchise can be a beneficial step not only for aspiring entrepreneurs, but also for those who are looking to save on purchases. One of the key benefits of buying a pet store franchise is the opportunity to receive discounts and chain privileges. Due to the fact that the chain purchases large volumes of pet products, it has a solid discount from suppliers. Often, pet store chains are opened by distributors themselves.

Typically, companies offer approximately the same franchise package. In addition to exclusive terms of delivery, it includes assistance in the selection of premises and the formation of an assortment, the rules for laying out goods, promotional materials, and a staff training program. Thanks to the franchise, the issue of documents for the trade in veterinary drugs and animals is resolved much faster and easier, since the parent company already has some of the papers. Often, the franchisee has the opportunity to connect to a ready-made online store.

Since cooperation with big company usually involves a large lump sum Not everyone is ready to buy a franchise. Do not attach excessive importance to the branding of the company. The most appropriate acquisition of a franchise will be only if there are chain stores in your city, and the chain itself is popular with the population. Otherwise, a brand from another city will mean absolutely nothing to a local buyer.

We calculate the income and expenses of the pet store

What investments will need to be made?

To open a small counter-type shop with an area of ​​​​10 square meters. meters in the region, it will take 400-500 thousand rubles. It will take about 700 thousand rubles to open in the mini-market format. If we talk about opening a pet store with an area of ​​​​50 square meters. meters on average will require from 1.5 million rubles, and big store with an area of ​​100 square meters or more - at least 2.5 million rubles.

Starting expenses, in addition to the purchase of goods, include repairs (the design of pet stores does not play a big role, so investments in this article are not large), shelving, display cases, cash equipment and software. Racks are selected depending on the types and dimensions of your products. Keep in mind that food in large packages take up a lot of space. They are usually placed on the floor in order to save space. Feed in small packages is displayed on the racks, and various small items (pet toys, medicines, treats, accessories, etc.) are placed on the showcase. It is also desirable to include rent for 2 months in the amount of starting costs.

To purchase commercial equipment for a room of about 50 sq. meters will require about 100-150 thousand rubles. Glass showcases can be made to order. One glass box will cost 10-15 thousand rubles, but in any case it will be more profitable than installing anti-theft equipment, which costs at least 70-80 thousand rubles plus materials for marking each heading.

The daily revenue of mini-stores in practice rarely exceeds 10-15 thousand rubles, while larger stores can sell 30-80 thousand rubles a day. The average markup on products sold is 50% (depending on the product category, it can vary between 35-65%). For the most popular items (popular food and toilet fillers), the margin is usually less (15-25%), and for less popular items, it can sometimes reach up to 200%. The optimal commodity stock is determined by the value of commodity balances in the amount of two-month proceeds at purchase prices.

It is easy to calculate that a pet store, for example, with an area of ​​30 square meters, working with two employees and an outsourced accountant, will not go into the red if the revenue exceeds at least 150 thousand rubles per month. The key costs of the main period will be salaries to employees (about 90 thousand rubles including deductions) and rent (about 30 thousand rubles). Pet stores, regardless of formats, begin to pay off no earlier than after six months of work. The profitability of a business in the trade in pet products is usually at the level of 20-25%.

According to the owners of pet stores, you should not hope for a big profit from one point. Having decided on the assortment, having worked out the sales technology, having received the maximum preferential terms from suppliers, entrepreneurs, as a rule, open the next similar store in another area of ​​the city. good profit will bring at least three to five outlets located around the city.

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An interesting idea for a novice entrepreneur may be to open your own pet store. From an economic point of view, the attractiveness of such a business is quite obvious, because according to statistics, every third family has a cat, and every fifth family has a dog. There are also lovers of aquarium fish, birds and hamsters. The demand for pet products is stable at any time of the year, so we can talk about the profitability of the business. The main thing is to correctly determine the range desired products and write a good business plan.

Opening a pet store: business pros and cons

As with any business activity, opening a pet store has its pros and cons:

Since the pros in opening this business Still more, it makes sense to invest in a pet store. The decisive importance in the promotion of the idea is given to the competent territorial location of the premises and a carefully selected assortment.

What documents are needed to open a pet store from scratch - requirements and permits

In order to work calmly, and not wait for the arrival of regulatory authorities, it is better to immediately legalize your business.

How to start preparing all the necessary documentation:

1. Naturally, the first step should be the registration of an enterprise in the status of an LLC or individual entrepreneur. Registration as an individual entrepreneur is advisable if the area of ​​the pet store is less than 50 m2, and the planned turnover will be small. Registration of the status of a legal entity (LLC) makes it possible to conclude contracts with wholesale suppliers, obtain a license to sell medicines if there is a veterinarian in the staff.
2. The next step is to obtain permits from the SES and the fire inspectorate. They will be issued based on the report of commissions that will visit the establishment to verify its compliance with current regulations.
3. You will also need permits from the environmental society and the veterinary service.
4. License for the sale of veterinary drugs.
5. OKVED codes (47.76.2; 46.38.22; 46.11, etc.) and optimal system taxation (STS or ENTI).
6. Registration of the cash register.

An entrepreneur will have to spend several months and about 70,000 rubles on collecting and processing the necessary documentation. Professionals will solve all issues faster.

What do you need to organize a pet store from scratch?

To start a pet store from scratch, you will need not only the official registration of the enterprise and obtaining work permits. We will have to solve a lot of organizational issues related to the choice of premises and the purchase of equipment, interior design and promotional activities, drafting staffing and assortment selection. But first things first.

Location

According to experts, the most successful option for the location of a pet store may be its placement in a veterinary clinic or on the territory of a hotel for animals. This is due to the fact that people with animals regularly come to such institutions. It is this category of visitors that is most interested in purchasing goods in a pet store.

If the implementation of such an option is unrealistic, then you can open a store in any other passage place, it is not necessary that these be the central streets. You can even rent a small room in a large shopping center or in a residential area.

The main thing is that the outlet is located on the ground floor of the building and has a front entrance, a sign over which can be used as an advertisement. It should be bright and memorable.

Pet shop space

To choose the right room for a pet store, first of all, you need to decide on its format:

• For the functioning of a small stall, 8-10 m2 is enough.
• An average pet store will require a room of 50-80 m2.
• Well, a supermarket for animals should be located on an area of ​​at least 100-150 m2. In this case, it is better for an entrepreneur to rent a separate one-story building.

With a sufficient area of ​​the pet store, the best solution would be to allocate thematic zones in it. For example, these can be departments: "All for cats", "Aquarium", "Clean paws", "Poultry" and so on. Store visitors will be able to more conveniently and purposefully decide on purchases.

To save money, it is best to rent a ready-made and adapted for work premises in a non-residential fund. It's easier to get everything necessary permissions and open your store faster.

Furniture and interior design

In pet stores, you rarely see interesting interior solutions and you can play on this to attract visitors. A colorfully designed façade with funny animal prints, as well as aquariums or bird cages displayed in the display windows, are likely to arouse shoppers' interest and desire to visit the store. Inside, the interior can be complemented by paintings of pets, funny plush toys “living” on the windowsills, and original furniture. Fresh flowers and plants will become an excellent decoration for the store and an excellent background for living creatures. Here's something you shouldn't skimp on!

Proper placement of cages, terrariums and aquariums will allow them to be viewed from all sides. The best option for their installation would be special podiums. If you suddenly want to update the interior, then shelving on wheels will come to the rescue. They can be moved in any direction, easily creating different compositions. However, without closed shop windows, a work table and counters, the list of furniture will be incomplete.

Reference . Only food and large items can be freely accessed. Veterinary preparations in without fail placed in closed cabinets.

Equipment and inventory

As for the arrangement of the stall for the sale of feed, then equipping it is as easy as shelling pears. It is enough to install racks and table scales - that's all the equipment.

It will be more difficult to decide on a pet store, because the purchase will require significant costs:

• Refrigeration equipment (cabinet and showcase) - 77,000-80,000 rubles.
• Cash counter - 3,000 rubles.
• Animal heating lamps, UV radiation systems - 5 580-76 130 rubles / piece.
• Cages, aquariums, terrariums - from 1950 rubles / piece.

Moreover, ordinary cages used at home are not suitable for keeping animals in a store. They must have a certain margin of safety, be easy to clean, and so on.

The installation of electrical equipment will also be a costly part. But you can’t do without it, because many of the animals need lighting. If an entrepreneur still does not have enough funds or experience to keep large breeds, then at first he can start selling small animals - hamsters and budgerigars. They do not need special care and can be kept in regular cages.

Range

Professionals know how difficult it is to form the right assortment immediately after opening a store. Usually, this, taking into account the specifics of the region, takes about three months. At first, in order to establish a trade, you can borrow the experience of existing pet stores, and then use your own developments.

According to experts, the greatest profit for the business is brought by animal feed. Food for cats and dogs is best bought up, a little worse for rodents and birds. The second most popular product group is tray fillers and care products. The sale of cages, aquariums, food bowls, cat houses, pet care literature also brings some profit, but it does not compare with the sale of food. However, the assortment of the store should be varied, as the quantity and quality of goods affect the level of sales and profitability of the business.

The ratio of product groups in the assortment of the pet store as a percentage:

Staff

The selection of employees in a pet store is undoubtedly an important step in the development successful business. Moreover, this business is distinguished by a certain specificity - work with animals. That is why only people with a veterinary education can apply for the position of sales consultants. At a minimum, there should be 2 sales assistants in the store. From professional qualities they must have: communication skills, desire to learn, knowledge of the topic. Salespeople will have to spend 40,000 rubles a month on salaries. plus 10% of revenue.

Who else to invite to work:

1. Store directors . At first, an entrepreneur can himself perform the functions of a director.
2. Veterinarian . It doesn't have to be enlisted. He can work independently, leading a private reception.
3. accountant . With a small turnover and in the process of promotion, accounting can be ordered from an outsourcing company. The monthly cost of such a service will cost 2,600-3,300 rubles.
4. Cleaning woman . The salary of a cleaner is usually 12,000 rubles.

If the store will be a family affair, then try to manage on your own, without involving outsiders.

Marketing and advertising of a pet store: how to promote a business from scratch?

Even the best pet store should take care of the proper advertising for its promotion at the start of the project.

When asking the question of how to promote a business from scratch, you can get many solutions:

• The original design of shop windows and bright signs will certainly attract the attention of passers-by to the store.
• Posting advertisements at bus stops billboards and in transport will cover a significant resource of potential buyers.
• Promotion of the store through social networks and thematic groups on the Internet will expand the audience of customers.

In addition, it would be a good idea to conduct all kinds of PR campaigns:

1. Food tasting events.
2. Promotional programs such as "Buy two products for the price of one", "Make a purchase, get a gift".
3. Bonuses and discounts for regular customers.

Ready business plan for a pet store from scratch: calculation of profitability and costs

In its most general form, a business plan is presented as follows: