(Kokoc Group and Plekhanov Russian University of Economics), found 8 courses on Internet marketing. There are plenty to choose from: classes are held in the format from online seminars to individual lectures, the level of training is from beginner to pro.
A year and a half ago, the Unibrains training center was launched - a joint project of the Kokoc Group and the Russian University of Economics. G.V. Plekhanov. Our experience in the market educational services proved the need to develop special programs for different categories of students. Based on their goals, course participants should be able to choose a strategic or detailed direction. So, if we take as an example the goal of company executives - competent business development, then after completing the courses, graduates should understand: how changes in the structure of the site, the level of rates in contextual advertising or the color of the "Buy" button on the product card will affect the marginality of the business. At the same time, for specialists, the goal of training is to improve their skills, so in the end they must thoroughly understand their field of activity: be able to competently assemble the semantic core of sites, manage advertising companies and conduct A/B testing of resources.
For those who intend to continue professional education, we made a short review of courses and programs with different depths of study of Internet marketing. Selection based on research training center Unibrains, open source information and student feedback.
1. Training Center "Specialist" at MSTU. Bauman
Well: Internet marketing, promotion and search engine optimization of sites.
Pros: training on the territory of the university, computer classes with the necessary software, organization feedback with students.
Minuses: minimal amount practical exercises, superficial study of the subject, weak theoretical lectures on promotion tools, there is no information about other areas of Internet marketing.
Form of study: full-time.
Duration of training: 24 academic hours.
Price: from 14350 rub.
Student level: specialists with no experience in the field of Internet marketing, novice Internet marketers.
Description: an overview course suitable for a superficial acquaintance with search engine optimization and the basic principles of website promotion. The program includes learning how to attract target audience to the site, the principles of search engines, methods of content optimization and resource monitoring.
2. RMA Business School
Well: Management in the field of Internet technologies.
Pros: an extensive program, teachers are well-known Russian and foreign experts who share practical experience.
Minuses: lack of systematic teaching, many teachers repeat themselves, not enough practice.
Form of study: full-time.
Duration of training: 10 months.
Price: 180,000 rubles, payment is possible in three stages.
Student level: small business owners, Internet marketers, heads of Internet directions who want to launch their own Internet projects.
Description: The course program includes: management, website development and promotion, Internet project management, e-commerce. Classes are held in the format of lectures, seminars, master classes.
3. Courses "Netology"
Well: Online Marketing Director.
Pros: strong teaching staff, including directors, heads of areas and marketing departments of large companies.
Minuses: the lack of a clear systematization of lectures in various areas, as a result, information from different teachers is repeated or contradictory, the system for assessing the level of final knowledge of students has not been worked out.
Form of study: full-time.
Duration of training: 5 months. The next course will run from April 4 to October 15.
Price: 150 000 rub. (if paid before March 7). Further - 180,000 rubles. Interest-free installment for 6 months.
Student level: managers with experience in offline marketing and online marketers with 1-3 years of experience.
Description: The course is designed to train heads of Internet marketing departments. The program includes: strategy, management, team building, stages of creation, development and project management.
The training center also provides online classes in web analytics, content marketing, web design, SEO, and email marketing.
4. The educational centerUnibrains
Courses: SEO from basics to professional promotion; Effective contextual
Pros:a large number of practical classes, leading experts in Internet marketing act as teachers. There is an opportunity to apply the acquired knowledge in their own projects, internships, there is a high probability of getting a job with partner companies of the Training Center.
Minuses: a large number of test tasks, high requirements for students, expulsion for poor progress, delays in checking homework.
Form of study: full-time.
Duration of training: 3 to 4 months.
Price: 50,000 rubles, 44,000 rubles (will increase) and 50,000 rubles. respectively.
Student level: business owners, startups, professionals planning to change their field of activity, Internet marketers.
Description: joint project of PRUE them. G.V. Plekhanov and Kokoc Group. The course program includes an in-depth study of subjects: for example, in the Web Analytics for Business course, students learn the intricacies of working with Google Analytics and Yandex.Metrica, data analysis, usability and conversion optimization.
5. Higher School of Business Informatics at the National Research University Higher School of Economics
Well: Management in the field of electronic business and Internet projects.
Pros: good HSE methodological base, expert teaching staff, the possibility of free or discounted attendance at industry events, leading internet marketing experts, HSE methodologists and teachers take part in the development of the training program.
Minuses: the lack of a learning structure and pedagogical skills among many teachers, poor organization of the learning process in terms of the schedule, the presence of classrooms and interaction with students.
Form of study: full-time.
Duration of training: 8 months.
Price: 190,000 rubles, the frequency of payment is discussed individually.
Student level: Internet marketers, students, startups.
Description: the course is aimed at studying the methods of promoting Internet projects and the process of managing electronic business. The program includes the following subjects: advertising, marketing, Internet research, e-commerce, payment systems, analysis and modeling of company business processes, strategic and financial management.
6. School of Internet Marketing "Top Expert"
Well: Professional course SEO&SEM.
Pros: experts from leading Internet marketing companies act as teachers.
Minuses: a large number of students, a lot of introductory theoretical information, not enough practice, a system for checking homework and feedback has not been established.
Form of study: online.
Duration of training: from 3 to 6 months.
Price: from 19 000 rub. up to 240,000 rubles depending on the chosen modules and participant status.
Student level: beginners, advanced.
Description: the course is aimed at gaining knowledge for self-promotion of sites, further development own projects or setting up an agency. Classes are held in the format of online webinars.
Greetings friends. My name is Dmitry Novoselov, and I created this site so that you can start learning Internet marketing from scratch and completely free of charge. Most importantly, all the information you find here is based on my practical experience.
That is, these are the techniques and methods that will give you real results in the form of money. You will be able to earn more than 80% of internet marketers in the market. And I will try to help you with this.
And before you proceed to the choice of the direction of study, let me tell you the general principle of how Internet marketing works, and how to learn it correctly.
What you need to know before starting training
All Internet marketing, despite its apparent diversity, consists of only two parts. The first part is driving traffic ( potential buyers), and the second part is the conversion of traffic into a purchase (into real buyers).
The first part - attracting traffic - is called "marketing" itself. The second part of this process is the transformation potential clients in real life, they are simply called “sales” or “conversion”.
As a general rule, every internet marketer has a penchant for either marketing or sales/conversion. "Double-armed fighters" certainly occur, but there are very few of them. Therefore, at the first stages of training, it is desirable for you to understand what you are more prone to. And then focus on those disciplines that develop exactly your strengths.
Disciplines for Marketing
Attracting targeted traffic requires a combination of mathematical and humanitarian abilities. Also, this occupation requires perseverance, corrosiveness and love for analytical work with numbers.
Here are the directions in this area:
- Setting up contextual advertising
- SEO promotion
- Setting up social media targeting
Of course, each of these disciplines has its branches. We will talk about them a little below.
Sales disciplines
Sellers are almost 100% creative people. They do not need to be able to work with numbers. The main thing is to feel people almost at a psychic level. You also need to be able to formulate your selling messages in the form of texts.
Here are the main areas of development here for a novice Internet marketer:
- Copywriting (selling texts)
- Email marketing (selling newsletters)
- Writing texts for one-page sites
- Writing scripts for videos and webinars
However, there are disciplines that affect both marketing and sales at the same time. Perhaps you will like something so complex.
For example:
- Viral and content marketing
- Creation and promotion of landing pages
- infobusiness
Free online marketing training in 9 areas
Each material that will be presented below is not just an article. This is a full-fledged mini-lecture in text format, where we analyze each issue quite deeply. Therefore, stock up on coffee, choose a topic to your liking, and start studying.
#1 - SEO promotion
The first thing you need to understand is why websites are promoted at all. That is, theoretically, it is clear that they do it to earn money. But how exactly will this money be earned? This is an important question. Because it will depend on what structure you choose for the site.
To compile a semantic core, you will need special programs. They are paid and free. I recommend that you use the powerful and free SlovoEB program to get started. The main thing is to set it up correctly.
After compiling the semantic core, you need to actually start writing articles. And they should be written in a way that both search engines and people like. This task is not as difficult as it might seem at first glance. The main thing is to know the rules and techniques.
#2 - SMM promotion
SMM promotion has become the main competitor of SEO over the past 10 years. And you, too, can learn how to correctly and quickly attract the target audience from social networks. And first you need to understand general principles— how SMM works, and how you can make money on social networks.
The main way to collect the target audience in social networks is to create your own thematic group. Then you will “monetize” the subscribers of your group in various ways. And in order to gain subscribers as quickly and cheaply as possible, you need to be able to properly promote this group.
your basic strategy promotion in social networks should be the creation of viral content. Only then will you be able to attract a lot of subscribers for free. And in the creation of a “virus”, in fact, there is nothing particularly complicated either. There are formulas on how to do it right.
If you are serious about social media promotion, then you definitely need a content plan. It is needed simply so that you always have several topics and ideas in advance, about what you will make new posts. Without this, your hands will drop after a month of work.
#3 - Email Marketing
This discipline of Internet marketing already belongs to a purely “selling” area. Newsletter authors are creative people who should be able to earn money from their subscription base with the help of content. And the first question is how exactly you can make money on it?
To start earning email newsletter, you first need at least some subscriber base. For her set there is different ways— paid and free, fast and slow. Ideally, you should be proficient in all of these methods.
The most difficult thing in the introduction of a newsletter is to be able to combine interesting content with selling content. If you give only some "usefulness" - they will say thanks to you, but they will not buy anything. If you only sell, you will very quickly “kill” your entire subscription base. It's good that the "golden mean" has its own formula.
#4 - Copywriting
According to the mind, of course, training in Internet marketing should begin with copywriting. It doesn't matter what area you go to work in. Copywriting - the art of writing sales texts - is the psychology of remote sales. And in any case, you will have to use these tricks. And here's the classic formula for a sales text to begin with.
Copywriting for big internet” and for social networks is very different. In the second case, you need to add more emotions and show your personality as an author more strongly. See how sales posts on social networks work in practice.
The easiest way to write great sales copy is to use time-tested templates. And the most important thing in any selling text is headings. If you can memorize at least a few really cool formulas, it will immediately put you above most sales writers.
#5 – Organize webinars
A relatively new discipline of Internet marketing is the organization and conduct of webinars. Unfortunately, people do not yet understand exactly how they can apply this sales tool to their business. But gradually interest grows, and you can become one of the first (and therefore one of the most sought-after) specialists in this field. And first look general review how webinars work.
If you want to develop in this area, then it is very important to be able to organize webinars technically. In this case, you can use special services, or you can do everything for free.
The main task of the webinar is sales. And here, as in the case of email newsletters, you need to be able to combine useful content and selling content. And for this, you need to pre-register the right scenario for sales at the webinar.
The aerobatics in working with webinars is to organize the work so that everything happens automatically. People come by themselves, watch the recording of the webinar (without a live speaker), and buy it themselves. It's called "autowebinar". And you can also organize an autowebinar, and it’s completely free.
#6 - Setting up contextual advertising
To date, contextual advertising is the main source of commercial traffic on the Internet. If you know how to set it up correctly, you can get great amount target visitors literally on the very first day of the project. And this is a very important skill for any online marketer.
In addition to Yandex Direct, you can also use advertising tools from Google. In Google Adwords contextual advertising, the competition is much lower than in Direct. Accordingly, the price of advertising there is also lower. The main thing is to understand the rather complex settings.
You may not want to deal with setting up contextual advertising yourself. Internet marketers often delegate some of their work to other professionals. If you want to do the same, then you need to be able to find good performers and set tasks correctly.
#7 - Creating and promoting landing pages
One-page sites - or in other words, "landing page" - is the latest invention of Internet marketers. They are designed to give us maximum conversion from visitors to customers. If you want to work in this direction, then first you need to figure out - why exactly do landing pages work so well? What is their "magic"?
In order for your landing page to really work at 100%, you need to know what blocks it needs to be composed of. Moreover, for different niches, the structure of the selling landing page will be almost unchanged.
The next important point is how to make a landing page technically. Of course, you can use various online constructors. But still, it’s better to be able to create one-page pages from scratch, with your own hands, and for free.
And of course, I think that a good example of what a really effective landing is, and how it should look like, will be very useful to you. Following the example, it will be easier for you to make your own one-page with high conversion.
#8 - Viral and Content Marketing
Conventional advertising on the Internet today works worse and worse. Well, who believes in advertising these days? To gain the trust of the audience, it is better to use content marketing. This is when we give people useful and interesting information, and they gradually gain confidence in us. This is one of the most promising areas in Internet marketing today.
Content is different. And, unfortunately, 90% of what is created by content managers is of no use. No one reads this content, and does not distribute it in a viral way. In order for your content marketing to work, learn how to choose the right type of content to promote.
#9 - Infobusiness
Information marketing (infobusiness) is a discipline that includes almost all areas of Internet marketing. But I single it out separately, because here we are dealing with a very specific product - information. And if you want to develop in this area, then you need to understand that the rules of the game are slightly different here.
Most of the questions at the start of their infobusiness for beginners are caused by the problem of choosing a niche. I really want to immediately “guess” that the topic is both interesting and profitable, and that there are not very many competitors.
Of course, you do not have to create your own information products in order to make money in the information marketing market. You may well sell other people's trainings and courses through affiliate programs.
One of the main ways to make money in the infobusiness is the so-called “launches”. It is the launches that bring in the most money, and you definitely need to learn how to do them right. Otherwise, you risk working for several months in vain.
Free course "Contactless sales"
Right now you can download my free book, where I have collected the most powerful online sales techniques in different directions. And best of all, you can simply take and apply all the tricks, without any additional preparation.
Don't forget to download my book. There I show you the fastest way from zero to the first million on the Internet (squeezed from personal experience for 10 years =)
In the meantime, save this collection of materials to your bookmarks and share with friends. I will be very grateful to you for this.
I hope we will meet more than once at webinars, get to know each other better and make friends.
See you later!
Your Dmitry Novoselov
Learning is a continuous process. And thanks to the Internet, it's also convenient. If you have a little time left, we suggest devoting it to self-education. We chose 50 free online courses, lectures and useful books on marketing that you can visit from the comfort of your home.
Marketing Basics
1. Marketing. Polytech
Foundation Course: You will gain an understanding of marketing as a market approach to business management. Take a look at practical examples tools. Also learn methods marketing research consumers, pricing, marketing communications and branding.
2. Marketing - quick start
Course from high school marketing. You will be able to navigate marketing models and tools, market analysis, consumer segmentation, positioning and promotion of the company.
3. Marketing management
The course is devoted to the study of areas in which marketing intersects with strategic management companies. You will learn to apply marketing tools in the analysis and development of commercial policy.
4. Landing page creation
Theoretical online course "Creating a Landing Page" from Tilda Publishing. The course will teach you how to design, design and launch conversion landing pages and increase the number of customers. You will be able to create your own landing page, even if you didn’t know what it was before the course.
Internet Marketing
5. Internet Marketing Basics
Course for a little immersion in the field of marketing. You will learn how to create a group in social network, fill it with content and attract the first potential customers. Study the strategies of successful Internet companies that you can learn from and determine the vector for developing your own business.
6. Training in crowd marketing
A two-hour course by Igor Rudnik for beginners and advanced link builders. The program includes 18 lessons on site selection, link types and spam detection.
7. Video course on Internet marketing
Teaching the basic principles of Internet marketing. You will learn the basics of target audience segmentation, competitor analysis, audit, SEO, content marketing and web analytics. The course will be especially useful for business owners and employees of B2B companies.
Yandex, Google and social media
8. School of Internet Marketing Yandex
A course for beginners in Internet marketing and those who are just planning to develop professionally in this area. You will analyze the main set of classic tasks that any business faces: informing the audience about the release of new products, attracting customers and increasing sales, increasing the average check, and others.
9. Direct School
A course in which you will learn how to place the first advertising campaign in Direct. You will understand how contextual advertising works, and also go through all the stages of creating a campaign: from selecting keywords to sending ads for moderation.
10. School of Metrics
The metric is free system web analytics that will help you get to know your site visitors better and improve business performance. This course will help you get started with Metrica.
11. Webmaster
Webmaster is a service for site owners that helps to improve its display in search results, monitor query statistics, monitor impressions, clicks, CTR snippets and other indicators. And it will also help you find out if the site is displayed correctly on smartphones and tablets. All the secrets of Webservice are in this course.
12. Yandex.Direct: preparation for certification
A special course to prepare for certification in Direct. The hosts are the leaders of MediaGuru. The program deals with 4 topics: managing the cost of a click and payment, keywords, operators and templates, ad settings, display strategies and optimization methods and audience selection conditions.
13. Google AdWords Advertising Basics
A course on the basic principles of the Google Adwords system. You will learn how to properly set up contextual advertising for Google so that the search shows advertising messages only to those users who are interested in them. And then analyze the result and optimize the settings for the next run.
14. Data analysis in Google Analytics
A course from a certified speaker of Google Partners, a teacher of "Netology" and WebPromoExperts Andrey Osipov. Designed for those who have already worked with web analytics and want to develop further.
15. Marketing strategy in the digital environment
Course from teachers of the Higher School of Marketing and Business Development. You will learn how the company's website should look like, develop a strategy, learn how to make a landing page, calculate a banner sales funnel or analyze data from Google. Analytics and Yandex.Metrics.
16. Course on OK
An educational course that tells how to work with social media correctly: build a strategy and promotion, find insights, and be creative in solving all problems. All these important stages are considered on the example of Odnoklassniki with the best IKRA teachers.
Email newsletters
17. Email Marketing Basics
SendPulse marketer Alexander Rys prepared a course on the basics of email marketing for beginners. After studying 5 lessons, you will find answers to the following questions: how to develop an effective email strategy, build a database of contacts, make a mailing list that will bring profit and avoid getting into spam.
18. Newsletter of Glavred
Illustrated email course by Maxim Ilyakhov. Helps to make the text strong, understandable and honest. You will learn how to find and remove excess. Letters with lessons and tips come every week.
19. The language of modern advertising and media
About how the language of the media is changing, how to analyze journalistic texts and how to write them yourself - an online course of St. Petersburg State University.
Video lectures and podcasts
20. Cybermarketing
Free seminars and courses on internet marketing. Classes are taught by the best Runet experts in the field of website promotion, contextual advertising and other Internet marketing channels.
21. Netology TV
Video lectures best experts Runet in the field of Internet business, marketing, ecommerce, web development and other areas of the online industry.
22. SeoPultTV
23. Texterra
In the Texterra video blog you will find useful materials on online marketing, SEO and content marketing, as well as interviews with employees and an inside look at the life of the agency. New videos are released every week.
By the way, if you are ready to invest in your education, then Texterra offers a paid online course - these are 22 lectures of 1.5 hours and systematized knowledge necessary to work with the field of Internet marketing. At the end of the course, a diploma is issued at the end of the course.
24. eLama
On the eLama channel - recordings of eLama webinars on contextual advertising, web analytics, targeted advertising and online marketing. Every week, the authors post video answers to questions from subscribers.
25. Completo
Video channel of the marketing group "Completo". Webinars, speeches at conferences and other videos where the company's experts participate.
26. WebPromoExperts
WebPromoExperts Academy of Internet Marketing publishes useful lectures, webinars and meetings on its channel on topics: SEO, contextual advertising, SMM, usability, web analytics, email marketing and others.
27. Google for Business
Official channel Google AdWords Russia. Here, the Google AdWords team regularly shares tips for advertisers on how to manage and optimize your AdWords account, Google Online School video tutorials, and more.
28. Yandex. Training in advertising technologies
29. Ad Automation with HiConversion
30. SMM without cats
An audio program for SMM-specialists, entrepreneurs, marketers and anyone who plans to enter the social Internet using white mechanics. The author of the podcast is Elnara Petrova, the creator of the SMM Specialist School online course.
Help Books for Marketers
31. Marketing hack
Attention! This book will change the way you think about marketing once and for all. Its author, Phil Barden, a marketer with 25 years of experience, talks about a completely new approach to marketing. It is based on clear scientific data, the results of studies that reveal the main secret: why people buy something.
The book contains dozens of working cases that will help you make people crave to buy your product.
32. On the air - word of mouth
This book is about how to use recommendations to promote products and services. With a limited or no budget at all. You may be asking, "How can we get people who don't work for us, who we don't pay for services, to sell our product?" The author replies: “You can’t force them to sell. But to make you want to sell is very possible. With this book, you will have an arsenal of referral marketing techniques at your fingertips.
33. Email Marketing Strategy
Email marketing is known to be the number 1 channel for return on investment. The situation on the market has changed dramatically over the past five years. The competition for e-mail marketers has grown exponentially. There were more mailings in the mail. But have they gotten better? Prettier - yes, but as useless as most of these letters were before, they remain so now. Vitaly Alexandrov, founder of the Out of Cloud e-mail marketing agency, is sure: it's all about strategy. The book will help you increase conversions using direct marketing channels: push, e-mail, sms, call center.
34. Valuable decisions
The book is about how to raise prices correctly in order to maximize profits while maintaining customer loyalty. It was written by Roman Tarasenko, an experienced consultant and marketer. He literally explains on the fingers the mechanism of competent pricing and its close connection with such a concept as the value of the product. He tells what discounts are and how to properly reduce prices, why bonuses are needed, as well as how to dump correctly and why do it at all.
35. Build a personal brand
In this book, the author explores the work of leading theorists in the field of business culture and explains how branding techniques can help us develop creative thinking. The book is a unique resource for creative minds, entrepreneurs and teams, and can also be used by anyone facing major life decisions.
36. Business Evangelist
In this book, Sergey Abdulmanov, marketing director of Mosigra and author of the bestseller Business as a Game, talks about various aspects of content marketing, brand journalism, and the work of company evangelists. Tells briefly, in an interesting and accessible way, illustrating recommendations with practical examples.
37. Fundamentals of project management
A comprehensive illustrated guide to project management (based on the classic PMBOK body of knowledge). This book helps aspiring project managers get through their tough jobs. It is accessible and easy to learn, reveals key concepts and concepts, answers common questions, and helps you deal with the chaos that surrounds many projects.
38. School of SEO
This book is about what makes a business leader successful in today's global economy. Each chapter includes lessons and insights from twenty CEOs - one from each G20 country - gathered during a major international research project. The authors present their insights and findings in the form of seven accessible workshops that provide a step-by-step guide for anyone who is new or planning to become a CEO and wants to develop the necessary skills.
The author of the book, entrepreneur and teacher Nir Eyal, talks about 4 stages that form the habits of buyers. And also about the tools that Pinterest, Twitter and Instagram use to keep the viewer's attention. You'll learn techniques to help keep consumers coming back regularly without aggressive marketing and expensive advertising.
40. Refresh page
In his book, new Microsoft CEO Satya Nadella tells recent history companies against the background of modern challenges of the digital age. About personal transformation, about changes at Microsoft, and about technologies that will soon transform the world. About how to compete with the sharks of the industry, about the ethical problems of development artificial intelligence, O social responsibility business and the growth of transnational corporations.
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