08.04.2020

Corporate social responsibility cases. Integrating CSR into HR strategy: a case study from RCG


Case study for SJSC on "Corporate Social Responsibility".

Situational task (case study) No. 1: "Concepts of corporate social responsibility"

The largest bank in the UK "Cooperative bank"– one of the leaders in spreading the principles of social responsibility in the banking sector.

important document governing its activities - "Policy of Ethical Investments". It includes 8 points that describe the company's position on social investment, which determines its refusal to participate in arms sales to representatives of the dictatorial regime, from investments in tobacco companies and organizations involved in the production and sale of natural fur.

Co-operativebank was one of the first English banks to publish an annual report (for 1997) on the policy and program of social responsibility. The company regularly undergoes social audit and establishes its marketing policy on ethical principles.

In addition to the introduction of CSR in business practice, publishing its policies and reports, the bank spends more than $3.2 million on various socially significant programs.

Exercise.

1. Determine what concept of corporate social responsibility adheres to this company. Describe this concept.

2. What benefits does the company derive from the publication of its annual reports on the policy and program of social responsibility?

Sample answer.

The theory of "reasonable egoism" (enlightened self-interest). This concept insists that socially responsible business is simply “ good business because it reduces long-term losses in profits. By spending money on social and philanthropic programs, a corporation reduces its current profits, but in the long run creates a favorable social environment and thus sustainable profits in the future. The manifestation of social responsibility makes it possible to improve the image of the corporation, relations in the team, attract new customers, increase sales of its products (services), as a result of which the value of the corporation's shares in the market increases.

A) It is a means of forming and maintaining a positive public image. Shows the transparency of the activity.

B) Socially responsible and ethical management prevents or weakens the negative impact on the organization from such influential groups as state and municipal authorities

C) The general public expects the ethical behavior of organizations and their leadership - failure to meet these expectations can lead to negative consequences

OK-20 -

PC-7- The ability to assess the conditions and consequences of organizational and managerial decisions.

PC-16- Take into account aspects of corporate social responsibility in the development and implementation of the organization's strategy.

Situational task (case study) No. 2: “Corporate social programs”

Intracorporate charitable ROSBANK's program "Everyone has the right to help."

Everyone Has the Right to Help is the Bank's program to support employees' private donations. As part of this project, Bank employees have the opportunity to independently determine to which organizations they would like to transfer part of their salary. And the Bank, for its part, supports such initiatives and doubles this amount. Participation in such a program allows many employees to realize their need to help those in need.

There are currently six projects in the program database that staff can provide financial assistance:

) Society for helping autistic children "Dobro";

) Hospice No. 2 UZ SAO Moscow;

) Regional public fund promotion of children's health "Healthy child";

} Charitable Foundation"World of Happy Childhood";

) Regional public organization disabled people "Center for Humanitarian Programs";

) World Foundation wildlife(WWF).

(The project started at the end of December 2002 and is ongoing.)

Exercise.

1. Determine what type social programs applies this program. What other types can be used by the bank?

2. What tasks does the bank's management set?

Sample answer:

1.This program belongs to « Employee Donation Program.

The bank can also use:

- Customer donation program.

-Grant competition (determines the most effective social projects).

- Scholarships (distributed on a competitive basis).

Participate in Local Community Foundations (combines the efforts of business, government and society to solve local problems).

Create your own "Corporate Fund" (created at the expense of the enterprise).

Education in employees of socially responsible behavior in relation to society. Involvement in social projects. Satisfying the needs of employees to participate in good deeds.

As a result of solving a case study, students develop the following competencies:

OK-20 - Take into account the consequences of management decisions and actions from the standpoint of social responsibility.

How to start the process of integrating social and charitable projects into the business and corporate culture of the company? What to pay attention to? Can we achieve win-win and in what way, what is necessary and useful for businesses and NGOs to derive from this cooperation? These and other questions will be answered by the HR Director of the advertising group of companies RCG Elina Polukhina.

I want to talk about how the integration process has been and is going on in our group of companies. Much of what we offer our customers in this area, we first try on ourselves. That is why social and charitable projects have long been integral part our corporate culture.

We have accumulated a lot of experience: we have our successes, discoveries, there were mistakes and failures. And most importantly, our projects are alive, they continue and will continue, and therefore the story will be almost online. And since it is impossible to describe all our projects in one article, it will be a whole series of materials, in each of which the reader can find something necessary and useful for himself.

But first, I would like to tell you what path almost every Russian company goes through in the field of social and charitable projects, to show you an overview of the development of charity in Russian companies over the past 10 years.

So, stage number 1.One-time donations "on request".They are also called "targeted assistance". This may be a personal initiative of the owner of the company, or it may be an initiative “from below”, from ordinary employees.


For example, at my previous place of work, employees sometimes collected money for an operation for a specific child from Rusfond. And at the current place of work, a similar initiative was launched about 10 years ago by the owners themselves, which has become a long-term tradition of December trips to the orphanage.

Stage number 2. Charity events.

The main condition is the presence of an idea for the sake of which actions are held, for example:

Assistance to the participants of the Great Patriotic War for the Victory Day;

Greening the city;

Collection of things, etc.

At the beginning of 2016, my colleague Olga Lomova, head of special projects, and I discussed the possibilities of our cooperation with her and agreed that the most interesting and promising for us is the development of CSR, social projects and the theme of charity as part of the corporate culture. From the point of view of the HR strategy, KPIs in the field of corporate culture, loyalty and HR brand were already determined at that time, see the table.

Evaluation factor

Fact according to the results of the survey (2016)

Goals (2020)

General level of employee engagement

7,36

The level of job satisfaction in the company

7,64

Employee loyalty level

Employer brand through the eyes of employees

(HR brand)

7,85

Employer brand through the eyes of candidates

(HR brand)

Approximately 30% of vacancies are filled by candidates high level from competing agencies. They apply with a desire to work in RCG.

For an objective assessment of the results, we have conducted and will continue to conduct an annual survey that contains questions about charity and the attitude of employees to this topic, how important and significant it is for them that such work is carried out in the group of companies.

We started with a number of social and charitable actions:

Runs in support of the Life as a Miracle Charitable Foundation as part of the Moscow Marathon;

Collecting things for a charity sale;

Collection of gifts for the elderly - wards of the "Old Age in Joy" foundation;

Participation in the program of social adaptation of children from orphanages together with the Here and Now Charitable Foundation, etc.

We held strategic sessions for three charitable foundations - Life as a Miracle, Sheredar and Sport for Life, known for the Marathon in the Dark project, and for one public foundation - Fatherhood, and also developed several creative concepts socially oriented projects for the charitable foundations "Life is like a miracle", "Sheredar", "Old age in joy", "Volunteers to help orphans", for the public Foundation "Fatherhood", for the Foundation for the Promotion of Harmonization of Relations between Animals and Society "Not Just Dogs » (P.E.T), etc.

Carrying out all these actions, we, firstly, looked at the interest and activity on the part of our employees - something was more successful and aroused more interest, something, as they say, "didn't work." And in parallel, we looked at the useful result that we brought to the funds. It was a trial and error method, a period of collecting and analyzing information, as well as the results obtained.

Stage number 3.Program charity.

Sooner or later, any company on the way to the implementation of social and charitable projects comes to the third stage. She is distinguished availability of management tools: project missions, goals and objectives, deadlines, KPIs, implementation tools, as well as the global nature of the problem as a whole, which requires time and money. This is already a full-fledged project work.

Which way did we go? First, we studied in more detail the issues that interested us, namely the issue of social adaptation of pupils - graduates of orphanages. Going into adulthood, they have a very limited social experience, they do not have the knowledge and skills necessary to start an independent life. Hence the sad statistic:

40% become alcoholics and drug addicts;

40% go into crime;

10% commit suicide

and only 10% somehow adapt in society.

Having studied this issue in detail, we decided that we need to focus on the issue of social adaptation and career guidance for children from orphanages. We have defined for ourselves the mission of the project, which sounds like this: "Involve as many people as possible in the social adaptation of children from orphanages: orphans and children left without parental care."

In 2016-2017, we have already taken the first steps within the framework of this project, organized master classes for children from orphanages together with the Foundation, launched our project “Cool thing” to help the Foundation financially in the implementation of activities under the social adaptation program.

In 2017, we were ripe for the independent development and implementation of a long-term project for a specific orphanage in the Moscow region. The essence of our project is social adaptation and vocational guidance orphanage pupils. The target audience These are 9th grade students. The term for which the project is designed is at least 1 year, but I think that in reality it is 2-3 years.


Together with the leadership of the orphanage, we have identified the tasks that need to be implemented within the framework of the project:

To form in adolescents the motivation for learning and development;

Help with choosing a profession (in June they will enter colleges and vocational schools);

Psychological development of adolescents for further integration into society (to form a sense of responsibility and independence, develop skills interpersonal communication, to teach acceptable expression of their emotions, to constructively resolve conflicts, to form an adequate self-esteem).

So where are we now:

We developed a program for 2018, which was approved with the leadership of the orphanage;

Decided on a project partner - the Elder Brothers Elder Sisters Charitable Foundation;

On June 30, 2009, the First All-Ukrainian Business Case Contest on Corporate Social Responsibility (hereinafter referred to as CSR) officially started. The organizer of the competition is the Center for the Development of Corporate Social Responsibility with the support of Ernst & Young, VOLIA, Austrian Airlines and Asters Law Firm.

A business case is an innovative decision of a company in a strategic context, which positions the goals and environmental conditions that affect the decision. It is also a great opportunity to study and evaluate the professionalism, habits and competence of the company's management. Of course, this is a simplified form of presenting a company's innovative solution, but since the emergence of a business case at the Harvard Business School Law School in 1869, it has not lost its popularity. This is evidenced by the agreement of this business school with the writer D. Steele to process business cases and present them in an exciting way. By the way, the business case arose out of necessity, because the teachers at Harvard Business School realized that they could not find good textbooks on business administration. So they started interviewing the best managers and write down their management principles, so that they can then discuss with the trainees and make recommendations regarding the company's actions in the described situation.

The idea of ​​an all-Ukrainian competition of business cases with CSR also arose from the need to convey corporate social responsibility to the curricula of universities and business schools. The authors of the first manual on CSR, which is being developed today, asked the company to provide Ukrainian case studies. We only received in response general practices and foreign experience of companies in CSR, which did not meet the task. That is why this competition was initiated.

Based on the text international standard according to ISO 26000 social responsibility, CSR should be understood as the responsibility of a company for the impact of its decisions and activities on society and environment. This concept has its own components, namely: organizational management, observance of human rights (including gender equality), good labor practices, environmental protection, consumer protection and community development, social accountability. It is these components that have become separate nominations of the competition.

It can be recognized that an event took place in Ukraine that could cause a wide movement of followers in the world. For today in different countries world, there are two types of CSR business case competition. Firstly, it is the creation of a database of the best practices of companies. Secondly, this is a game competition, when university or business school students are presented with a real situation or problem, and they must develop a solution in teams. In Ukraine, these two ideas have been combined into one — a competition of business cases on CSR, where there are both the best practices of companies and a real game situation for students. Of course, the very idea of ​​business cases and their collection is not new: different magazines, expert organizations collect and publish them. Sometimes companies themselves hire business school teachers to describe the company's practices and management decisions and then start teaching them. And this is the dissemination of the company's experience to tens, hundreds, thousands of people.

Business schools are the most active in developing business cases. But there are organizations that combine the experience of business schools and have entire collections of cases. For example, the European Case Clearing House, which united about 600 business schools and corporate members (only Philip Maurice is a corporate member from Ukraine) and collected over 35,000 business cases. Unfortunately, only 17 of them can be found there from Ukraine. So, we hope that our competition will help increase the representation of Ukrainian practices in the curriculum of business schools.

The overall goal of the competition is to present companies' decisions in the field of corporate social responsibility as an integral part of the organization's development strategy.

An international study in 2009 by the Center for Corporate Citizenship at Boston College proved that the implementation of CSR helps to improve financial performance by enhancing the company's reputation (77%); attracting talented employees (55%); response to society's expectations (35%); improving operational efficiency and reducing costs (34%); strengthening of the competitive position (33%); opening up new opportunities for growth and improved risk management (23%); improved access to capital (4%). Therefore, these facts confirm that corporate social responsibility itself can be considered a case for business.

But another question arises: is corporate social responsibility a business case for companies operating in Ukraine? To what extent was the introduction of a CSR strategy or programs useful to them? Are companies staying true to CSR today, in difficult times? I am sure that the contest will answer not only these questions. Its other tasks are:

— search, selection and creation of a database of the best practices of companies in CSR;

– combining the experience of companies and business schools/universities: companies have good CSR practices, and representatives and teachers of higher educational institutions have the knowledge and competence to describe all this;

— promotion of the image of Ukrainian companies and their CSR projects in Ukraine and abroad; – obtaining expert advice on the necessary decisions of companies in the field of CSR: that is, the company will provide its business case, and experts will be able to advise whether it was right managerial decision;

— introduction of case study method on corporate social responsibility in universities and business schools. The competition will be held in two stages. The first stage, during which participants must prepare and submit business cases, will last from June 30 to September 30. During the second stage in October, the cases will be evaluated by an international jury. The international jury included representatives of eight countries, including Austria, Belgium, Great Britain, Norway, Poland, USA, Turkey, Ukraine. Almost all jury members are teachers or trainers, two of them teach at business schools (BI Norwegian School and St. Galen University of Management). We hope that such an international jury will be able to easily determine the best among the seven mentioned nominations and distribute points from zero to five according to the following criteria: innovativeness of the solution, practical significance, implementation of the solution, socio-economic results for the company, socio-economic results for the region, form of presentation business case.

But this is only the first stage of the assessment. For a business case to become a business case, it must be played. Therefore, the best, according to the jury, business cases will be submitted to practical lessons for students and top managers, where they will be considered in terms of interest in teaching and finding other management solutions. It is this criterion, called the “multi-functionality” criterion of a business case, that is the most important, and therefore the maximum score for it is 20 points. After summing up, the best business case will receive the Grand Prix of the competition.

The business case must be provided in Ukrainian and English. The problem described in it should relate to real Ukrainian practices in 2005-2009. Already today we have proposals from companies that started doing social responsibility much earlier - back in 1998, but these pioneers can also apply. The main thing is to have: a real business problem that required or requires a management decision; chronology of the development of the situation, fixing its time frame; and evidence - specific data (numbers, names, modifications of products, services, etc.), indicating the reality of the situation, event.

Participants can be any legal and/or individuals, who are citizens of Ukraine, who at the time of applying for the competition were 18 years old, including Ukrainian and international companies; higher educational institutions; business schools; public organizations; MASS MEDIA; experts, etc. An interesting point is that within the framework of the competition, participants who have a desire, but do not have a practical case, and vice versa - participants who have a case but do not know how to write (that is, companies and teachers) will be able to register as willing participants, and they will find a mate. On the one hand, this will allow companies to save time and resources for writing, on the other hand, it will allow teachers to save time on searching.

The best business practices will be included in the first CSR manual edited by the CSR Development Center and published as a separate publication.

Of course, there are risks in holding a competition. Some doubt that companies will be able to provide cases, others suggest that there will be too many of them. But communication with companies is still a little calming. Of course, a lot of work will still have to be done, since the competition is the first, pilot, and meetings have already been scheduled for two months in advance. But there is one consolation: companies in Ukraine have good practices and are ready to talk about them, and not leave them under the carpet. They understand that their cases are already waiting for the younger generation of managers who are ready to learn from Ukrainian examples, discuss them and find new, perhaps even more promising solutions.

December 12, Kyiv - The National Corporate Social Responsibility (CSR) Case Competition has determined the winners. For the fourth year in a row, the competition has been held by the Center for the Development of Corporate Social Responsibility with the support of the general partner - Ernst & Young, the mobile partner of MTS Ukraine, the international partner - the Ukraine-US Foundation and the law firm Alekseev, Boyarchukov and Partners. The Rinat Akhmetov Foundation for Development of Ukraine became a partner in the nomination "The Best Contribution to the Development of Ukraine".

About the competition

The National Corporate Social Responsibility Business Case Competition is a unique Ukrainian initiative that has been promoting the best CSR practices since 2009. During this time, more than 140 cases of companies were collected, which were included in the publications "CSR Practices in Ukraine" (2009, 2010, 2011) and the first comprehensive book on social responsibility "CSR: Models and Management Practices".

“It's nice that the number of new participants and the quality of the cases themselves are growing year by year. I hope that such positive dynamics will continue in the future," he says. Viktor Kovalenko, Head of Services Department sustainable development Ernst & Young.

“Corporate Social Responsibility Case Competition is one of the platforms where companies that work on global infrastructure projects social projects, exchange experience, ideas and have the opportunity to start fruitful cooperation, which allows us to bring projects to a qualitatively new level by combining efforts and resources. This practice brings real results. Confirmation, for example, is the all-Ukrainian project "Mobile Medicine", which has been implemented by MTS since 2009 in order to develop such an innovative direction for Ukraine as telemedicine. Now, this project is integrated into social activities of DTEK, aimed at developing and supporting communities,” noted Victoria Ruban, head of the public relations department of MTS Ukraine.

Winners

Among 38 presented cases, an international expert jury from 7 countries determined the winners:

  • 1st place- case of Prykarpattyeoblenergo “Stable power supply and protection of biodiversity - conflict of interests. Is a solution possible?
  • 2nd place- DTEK case "Development and support of communities".
  • III place- case Kyivstar "Safety of children on the Internet".

“All 38 companies that submitted their cases to the competition are worthy of high appraisal - they not only implement CSR practices, but are also ready to share their experience with others. This is the path of leaders. This year we were especially pleased with the appearance of new participants, including from the non-corporate sector, as well as the introduction of new nominations. After all, each new name in the list of companies involved in CSR is a small victory on the way to the sustainable development of society,” notes Natalya Telenkova, CSR Committee Coordinator, Ernst & Young.

  • Organizational management- SCM case study “Dialogue with stakeholders is an effective tool for successfully solving economic, social and environmental problems”.
  • Human rights- case of holding emotions FEST "Little people".
  • Labor Relations- Turboatom case "One for all and all for one".
  • community development- the case of Myronivsky Khleboprodukt “MHP invests in local communities, the example of Ladyzhyn”, and the case of Nycomed: a Takeda Company “Let's stop the stroke together”.
  • Relations with consumers- Foxtrot case.
  • Environment- case Tetra Pak Ukraine " Educational program"Packing, surrender."

This year, cases for the Competition were submitted not only by companies, but also by two municipalities - the city of Cherkasy and the city of Ukrainka. As a result, the city of Ukrainka received a Diploma-recognition for the best practice in attracting stakeholders for the case “Ukrainka is a city of sustainable development”.

Nomination "The best contribution to the development of Ukraine"

To evaluate practices in the Ukrainian context and identify projects of those companies that make a significant contribution to the development of our country by introducing social and environmental projects and providing jobs, the nomination "The Best Contribution to the Development of Ukraine" was established with the support of the R. Akhmetov Foundation "Development of Ukraine". Ukrainian public opinion leaders developed evaluation criteria and evaluated the presented cases. The top six included case studies from companies: 3M about road safety, Business School "Kids-Coins" for a case in partnership with Amway and Erste Bank on financial education children, cases of Asters, Kyivstar, DTEK and SCM. The best practice-contribution to the development of the community was the case of the Kyivstar company “Safety of children on the Internet”.

Ekaterina Zasukha, Department Director external relations Rinat Akhmetov Foundation for Development of Ukraine, noted: “For more than 7 years, the Foundation has been implementing programs aimed at system solution acute social problems. We are sure that it is systems approach implemented in business CSR will contribute to the sustainable development of our country. That is why this year we have become partners in the relevant nomination.”

Legal Sector Award

YURLIGA of the LIGA: ZAKON company and the CSR Development Center, with the support of the law firm Alekseev, Boyarchukov and Partners, established for market participants legal services in Ukraine a special award.

Sergey Alekseev, partner of Alekseev, Boyarchukov & Partners, confirmed: “Me and Sergey Boyarchukov are very pleased to be the general partners of this competition, as a socially responsible legal business should not go unnoticed. This is a great contest and a great initiative! We are ready to support it in every possible way and take an active part in its further implementation!

The award included three categories:

  • Pro Bono Award 2012 - award for the most successful project law firm in the field of CSR. The Asters case won.
  • The most transparent website of a law firm as a result of site evaluation law firms on the subject of activities in the field of CSR was the website of the "Legal Alliance".
  • The most responsible leaders of the legal sector were also noted:
    • Elena Sotnik, Partner at Solodko & Partners.
    • Sergey Alekseev, Partner at Alekseev, Boyarchukov & Partners Law Firm.
    • Armen Khachaturyan, Senior Partner at Asters Law Firm.

***
About the competition of business cases on CSR: The purpose of the Competition is to present companies' decisions in the field of corporate social responsibility as an integral part of the companies' business strategy. Held for the fourth year in a row with the support of Ernst & Young ( general partner), MTS Ukraine (mobile partner). The international partner is the Ukraine-USA Foundation. Information support - American Chamber of Commerce, European Business Association. Media partners: General media partner - Contracts, General informational partner- LIGABusinessInform, Internet partner - Delo.ua, Strategic media partner - Gvardia, Business media partner - Business Class, Legal partner - YURLIGA, Professional partner - HR-Liga.

About the Center for the Development of Corporate Social Responsibility: Leading expert organization on CSR in Ukraine, member of the Board of the UN Global Compact, national partner of CSR Europe (Brussels) and the World Business Council for Sustainable Development (WBCSD, Geneva). The organization unites 37 Ukrainian companies. The Center provides advice on developing strategies, programs and communications on CSR, monitoring and evaluating the effectiveness of projects, preparing and verifying non-financial reporting.

Kind of work: Work Control
File formats: Microsoft Word
Rented in educational institution: ******* Not known

Description:
Case 6. "Concepts of corporate social responsibility"
The largest bank in the UK "Co-operative bank" is one of the leaders in spreading the principles of social responsibility in the banking sector.
An important document regulating its activities is the Ethical Investment Policy. It includes 8 points that describe the company's position on social investment, which determines its refusal to participate in arms sales to representatives of the dictatorial regime, from investments in tobacco companies and organizations involved in the production and sale of natural fur.
Co-operativebank was one of the first English banks to publish an annual report (for 1997) on the policy and program of social responsibility. The company regularly undergoes social audit and bases its marketing policy on ethical principles.
In addition to introducing CSR into business practice, publishing its policies and reports, the bank spends more than $3.2 million on various socially significant programs.
Exercise.
1. Determine what concept of corporate social responsibility this company adheres to. Describe this concept.
2. What benefits does the company derive from the publication of its annual reports on the policy and program of social responsibility?

Case 7. "Corporate social programs"
ROSBANK's internal corporate charitable program "Everyone has the right to help."
Everyone Has the Right to Help is the Bank's program to support employees' private donations. As part of this project, Bank employees have the opportunity to independently determine to which organizations they would like to transfer part of their salary. And the Bank, for its part, supports such initiatives and doubles this amount. Participation in such a program allows many employees to realize their need to help those in need.
There are currently six projects in the program database for which staff can provide financial assistance:
) Society for helping autistic children "Dobro";
) Hospice No. 2 UZ SAO Moscow;
) Regional Public Foundation for the Promotion of Children's Health "Healthy Child";
) Charitable Foundation "World of Happy Childhood";
) Regional Public Organization of the Disabled "Center for Humanitarian Programs";
) World Wide Fund for Nature (WWF).
(The project started at the end of December 2002 and is ongoing.)
Exercise.
1. Determine what type of social programs this program belongs to. What other types can be used by the bank?
2. What tasks does the bank's management set?

Case 8. "Levels of social responsibility of business".
The salary of all employees of the company "Wind of Changes" depends to a certain extent on the qualifications of the employee, the complexity, quantity, quality and conditions of the work performed. "Wind of Change" pays taxes in a timely manner, also makes contributions to non-state social funds on their own initiative. The administration of this company aims to enter new markets, improve quality characteristics through financial incentives workers and expansion of the workforce in the short term. Employees of the company value their jobs very much under such working conditions.
Exercise.
1. Determine the level of corporate social responsibility of this company.
2. What needs to be done by the management of this company in order to rise to new levels of social responsibility?

Case 9. "Corporate social code".
The Social Code of OAO "LUKOIL" is a voluminous and detailed document, which consists of the following sections:
Part 1. Corporate social guarantees employees and non-working pensioners
Socially responsible regulation of labor and employment issues
And industrial relations
Quality of working and living conditions for employees and their families
Corporate social Security and insurance
Social support disabled and non-working pensioners
Part 2. Socially responsible participation of the company in society
Development of mono-production settlements
Environmental activities
Development of science, education, technology and innovation
Preservation of national and cultural identity
Support for culture and sports
Charity
Part Z. Economic basis social initiatives
Implementation of continuous control over social spending
Social Infrastructure Content Optimization
Increasing production efficiency social services
Implementation of co-financing principles
Multiplication of non-tangible assets
Exercise.
1. List the "pluses" and "minuses" of the presented social code.
What stakeholder groups are poorly represented or not represented at all?
2.What is contemporary role states in the formation of corporate social codes Russian companies?

Case 10. Corporate Social Responsibility Rating
In 2012, the corporate social responsibility of Russian companies was measured by rating for the first time. CSR announced the assignment of the first national ratings at a press conference on 17 September.
In 2012, the corporate social responsibility rating was assigned to the following companies:
OSAO Ingosstrakh: AAA(s) rating
Novard Group of Companies: AAA(s) rating
OJSC AK Transaero: AAA(s) rating
OAO Baltika Brewing Company: AA(s) rating
MTS OJSC: AA(s) rating
OJSC Rostelecom: AA(s) rating
JSC RusHydro: AA(s) rating
OJSC OTP Bank: 'A(s)' rating
Investment and construction company "TEKTA GROUP" (LLC "TEKTA"): rating "A (s)"
Exercise.
1.Describe the evaluation and rating process.
2. What characterizes each of the three levels: AAA (s), AA (s), A (s),
3. What benefits does the company taking part in the rating receive.


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