Business plan for a center for additional education for children. Business plan for opening a preschool development center

The question of the integrated and harmonious development of children preschool age always excited the minds of attentive parents. As you know, in the initial period of their development, children, like a sponge, absorb everything they see, without filtering the good from the bad. It is at this age that the first stones are laid in the foundation of the future character and the formation of the child's psyche takes place.

Many parents are happy to send their children to nurseries and other specialized institutions. It is a mistake to believe that a kindergarten helps only by taking on the responsibility of caring for a child during the absence of parents.

In fact, a visit to such an institution is the child's first opportunity to "go out into the world." Here he learns to get acquainted with his peers on his own and receives his first lessons informal communication. If you look at the issue from this side, then the contribution of children's developing institutions to the life of the child and family is invaluable.

Demand for early childhood education is so great that only 60% of children can practically get into such institutions.

And due to the constant increase in the birth rate, this figure will continue to steadily fall. For this reason, many entrepreneurs decide to organize and support children's development centers.

The idea is very promising, but, like any other business, it is subject to strict planning. The business plan should include a description of the future project and financial calculations.

Based preliminary analysis market in the area early development, it will be possible to draw a conclusion about the volume of investments, the payback of the project and its profitability.

Business specifics

The peculiarity of the business lies in the ideology with which the entrepreneur will have to start his business. Educational institution is the place social development children, which should become for them the halls of joy and happiness.

About the advantages and features of the educational process in children's development centers, see the video:

Therefore, when drawing up a business idea, first of all, it is worth focusing on spiritual values, investing your soul, ideas and creative energy. Only then can you take on the financial side of the issue.

Practice shows that any self-respecting child Center begins its development with definition of own mission, which determines the vector of its development for the future. She, in turn, is one of the main criteria for attracting customers.

Indeed, when choosing commercial children's centers focused on making a profit, parents always pay attention to the social orientation, ideology and mission of the organization. As a result, it turns out that the more significant and sincere your contribution to the promotion of children's development, the more you will earn.

Thus, the most time-consuming in drawing up a business plan will be creative process.

Market analysis

One of main external factors at market economy, which affects the success of your future enterprise, is competition. Unfortunately, many aspiring entrepreneurs often overlook this factor, which is an unacceptable mistake.

As you know, where there is a demand, there is a supply - you are not a pioneer in the field of children's clubs, and many have tried to do this business before you. There are those who have been successfully operating in this area for a long time. In any case, you have a lot to learn from your competitors.

Even at the planning stage, you should conduct a comprehensive analysis of the best institutions in the city, not limited to nearby opponents. After all, the purpose of this analysis is not only to learn about the advantages of your "opponents" - first of all, this is necessary so that you get to know the business and how everything works.

At this stage, you should decide how your children's developing center will look like in the end:

Collect complete information about children's centers in the city - it can be obtained via the Internet, in directories and through acquaintances.
Before visiting, make a list of questions to assess competitors.
Evaluate the premises, advertising, service, social innovations and other important factors.

Such analysis will give you the benefits and when opening the center, you will be able to discard all the disadvantages of competitors, and borrow the positive practices worked out over the years.

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How to write a business plan for a children's development center

At the preparatory stage, a lot of informative and creative work. It's time to put it all together and move on.

When setting up your business, there are a number of important factors to consider:

Before starting the activity, it is worth going through the full registration procedure.
Get required licenses and permits.

If the word “educational / training” appears in the name of your center, then you must receive special license from the Ministry of Education.

Obtaining such a license for the "children's development center" is not required.

By choosing a simplified taxation system, you will save on bookkeeping.

Take care of the high professional level of teachers who will work with children.
Your success training center will depend on teachers who must find a way to the heart of the child.

When hiring staff, be sure use the services of psychologists.
During the interview, they will be able to make a psychological portrait of each candidate and help you choose the best one.

When renting a room, it is worth concluding a long-term contract and making sure that all fire safety measures are observed in the rented building.
The room must comply with all sanitary standards, be well ventilated and heated.

Selection and equipment of the premises

Fire safety requirements dictate the need for the owners of children's centers to place the premises in a separate compartment and have at least 2 exits. Be sure to keep your fire alarms in good working order.

When choosing a room, you should also focus on its size and cost. The children's center must be present:

Administrative premises:
reception room;
Office for finding staff (teacher's room);
Warehouse space;
Bathroom and toilet.
Premises for classes:
Game room for physical education;
study rooms;
Bedroom.

Needs to be repaired with light shades and decorations for children's themes.

During the renovation check the correctness wiring and fire alarms.

Install external and internal video surveillance - the greater the level of security, the greater the trust on the part of parents.

Purchase necessary furniture will also take time. Perhaps it would be better to consider ordering individual furniture for the style of the future center - this will give your room originality.

For full functioning, the center will need:

Office equipment (laptop, color printer, copier, TV, DVD player);
Educational toys;
Consumables for lessons (paints, glue, paper, plasticine, pencils);
Textbooks and handouts.

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Recruitment

To get started, you need to hire the following staff:

Administrator - 1 person with a salary of 15,000 rubles, who will be responsible for the work of the office.
Cleaning lady - 1 person with a salary of 6,000 rubles.
Teachers - 4 teachers of different professions with a salary of 15,000 rubles. .
At a minimum, an English teacher, an art critic, a psychologist, a teacher of Russian language and literature will be required. The teaching staff needs to be expanded as the flow of children increases.
Accountant - 1 person with a salary of 12,000 rubles. whose responsibilities will include financial activities and calculations of taxes and fees.

Total wage fund will amount to 93,000 rubles.

Marketing, seasonality, payback

The main clients at the beginning of the center's activities will be neighbors with their children - this will be the first stage in the formation of a market for your services. In order to attract them to the children's center, you will need to use all known methods of promoting products to the market:

Distribute flyers;
Put up ads at the entrances;
Talk to parents;
Arrange various events, inviting parents and children to them;
Organize holidays, concerts and competitions for residents of the microdistrict;

The hardest part is not attracting customers, but maintaining their interest.

To do this, you need to constantly stay "on the ear" - arrange various promotions, place ads in the newspaper and on television.

Usually the season of demand for children's development centers lasts for 9 months. This is due to the fact that in summer period Parents rarely take their children to school.

With this specific return on investment is achieved within 3-5 years.

Financial calculations for opening a children's developing center

Opening costs - 595,000 rubles.

Registration costs - 15,000 rubles.
Arrangement of the premises - 250,000 rubles.
Toys, materials, office equipment and equipment - 200,000 rubles.
Furniture - 100,000 rubles.
Advertising sign - 30,000 rubles.

Current expenses - 213,000 rubles. per month.

Room rental - 100,000 rubles.
Zar. fee - 93,000 rubles.
Utility expenses - 10,000 rubles.
Other expenses - 10,000 rubles.

Indicative data show indicators minimum income at the level of 312,000 rubles.

Such income can be obtained by organizing the flow of clients into 3 groups of 5 children, who will go to the center every day. According to the same data, the income of the center from 1 child, depending on the frequency and duration of visits to the center, ranges from 7,000 to 10,000 rubles. per month.

A novice businessman should build his future marketing and income policy based on these indicators.

Modern mothers give Special attention development and education of children. Therefore, children's developing centers began to appear in our country. At the same time, if earlier only wealthy parents could afford to visit commercial children's centers, now such preschool education and development is available to people with any income.

When opening a center, it is necessary to determine the direction of its work and the list of services provided. IN this business plan a preschool institution is considered, which aims to develop the intellectual and creative skills of children aged 2 to 7 years.

Courses offered by the children's center:

Early development (2-4 years);
Preparation for school (4-7 years);
Preschool University (5-7 years);
English (4-7 years).

The success of the children's center primarily depends on its teachers. It is necessary to pay attention not only to the qualifications of teachers, but also to how he can win over children. Often, young graduates of pedagogical faculties turn out to be good teachers who are liked by both children and their parents. In addition, such specialists do not overcharge for their services.

In order for the children's center to be in demand, you need to choose a room with a convenient location: in places with high traffic or in the city center. For this center, a room with an area of \u200b\u200babout 40-50 square meters is suitable. meters. As part of this room should be two study rooms, a separate bathroom and a room where parents will wait for the end of classes. You can limit yourself to one training room, but then the choice of courses offered will be greatly reduced.

When choosing a room, it is necessary to be guided by the norms of the SES and the Fire Supervision authorities. The children's center cannot be located in the basement, semi-basement or ground floor. The room must have a separate entrance. You should pay attention to the convenient access to the center, and the availability of parking spaces for cars.

This business is greatly influenced by the seasonality factor. It is related to winter period with the New Year holidays, and in the summer - with the vacation period. Therefore, the maximum demand for attending classes in the children's center falls on the periods from September to December and from February to May.

When opening a children's development center, special attention should be paid to planning the schedule of classes. In the first half of the day, kids come to study - before lunch and daytime sleep (from 9.00 to 13.00). Older children study after 17:00, when they are taken from kindergartens. So that the period from 13 to 17 hours does not fall out of the schedule, individual classes can be held in the center.

The amount of initial investment - from 600,000 rubles.

The cost of one subscription for 8 lessons - from 3,000 rubles.

The payback period is 1 year.

2. Description of the business, product or service

In the children's developing center Classes are presented in the following areas:

Direction	Number of groups	Number of lessons per week for one group	Total number of lessons per week
Early development
Short stay group
Preparation for school
English language
IZO (drawing, modeling)

Let's take a closer look at each area of study.

Early development. At two years old, the child is ready to communicate with peers, therefore, in the classroom, special attention is paid to the interaction of children with each other. This direction helps to develop the basic cognitive processes in children: perception, attention, memory, thinking, imagination. An important place is given to the development of speech, fine and large motor skills. From the age of three, acquaintance with the account, artistic creativity begins.

Short stay group. Sometimes it becomes necessary to leave children without their own supervision. The ideal option in such a situation would be the opportunity to entrust the child to professional teachers. This group accepts children from 2 to 6 years old. The group is formed of no more than 10 people. During classes, children get acquainted with the world around them, play outdoor games, do modeling, drawing. Classes are held in the morning hours from 9:00 to 11:45.

Preparation for school. Children from the age of four learn to read easily. When a child begins to read in short words, math learning begins. First, children learn to count within ten, then the child freely navigates in a hundred. The mastery of writing does not go unnoticed, so teachers take into account all the features of preparing a hand for writing. In the second half of the lesson, a game intellectual training takes place, which is aimed at the effective development of perception, attention, thinking, memory and imagination of the child.

English language. In the classroom, they mainly communicate in English language. This happens spontaneously, children do not think about how to do it, they communicate easily, naturally and with pleasure!

IZO (drawing, modeling). In the classroom, each child develops color perception and imagination, a sense of beauty and artistic taste. Children learn the laws of composition and various techniques drawing, learn to express their self, their thoughts and feelings, mood and desires.

The number of groups for each direction depends on the demand for this species classes and age of children in the group.

In the children's development center there is an opportunity to study both in a group and in individual classes. The difference is the class schedule and cost. Individual classes are held from 13:00 to 17:00, because in the morning and evening hours, all rooms are occupied by group classes. The cost of an individual lesson is 1.5 times more expensive than a group lesson.

For each type of classes, you can purchase both a one-time visit and a subscription. The subscription is valid for one month and includes 8 lessons.

A complete list of services with an indication of the cost is presented in the table:

If the child regularly studies for three months, then a subscription for the following months can be purchased at a 10% discount.

This payment system allows you to attract regular customers.

3. Description of the market

The target audience children's development center

When planning to open a children's development center, it is necessary to assume the number of children that can come.

When opening a children's center, it is necessary to pay attention to the number of kindergartens and schools located nearby. Very often, children after kindergarten come to developmental classes. Also, these children may have younger brothers and sisters, whom it is convenient to bring to class in the morning after the elder has been taken to kindergarten or school.

Competitor analysis

Competitive advantages of the children's development center

Among the competitive advantages of the children's development center are:

Highly qualified teaching staff;
Large selection of activities;
Convenient location, availability of parking spaces;
Individual approach to each child;
Free master classes;
Organization of various children's holidays, birthdays;
Flexible pricing system;
Availability of discounts.

Certainly the most important competitive advantage center - this is your favorable reputation, thanks to which parents themselves will recommend your center to their friends and acquaintances.

4. Sales and Marketing

5. Production plan

You need to start a business with state registration organizations. When opening a children's development center, it is better to register as an individual entrepreneur. During registration, you must select the correct OKVED codes: 85.32 - provision social services children, 92.51 - opening of an institution club type, 93.05 - provision of personal services. For the activities of the children's development center the best choice there will be a simplified taxation system (STS), which involves the payment of tax in the amount of 6% of the proceeds received. At the end of registration entrepreneurial activity you need to open a bank account, register with all funds: pension fund, fund of obligatory medical insurance and fund of social insurance.

It is important to note that a license to open a children's development center is not required. It will be necessary if the center will provide services for pre-school education programs.

After registration, you need to choose a room for a children's development center. The room should be divided into several separate rooms:

Reception;
Two rooms for games and activities;
Staff room;
Two toilets - one for children and one for adults.

The selection of premises should be done taking into account the convenient location of the children's center. The criteria for choosing such a location are:

City center or area with high-rise buildings;
Close to public transport stops;
Availability of parking.

Furniture;
Floor covering: soft and warm carpet, special soft coverings in play areas;
Educational toys: cubes, pyramids, mosaics, puzzles, etc.;
Educational materials: books, notebooks, albums, pencils, paints, plasticine, etc.;
Office equipment: computer, printer;
Cooler with water.

In the rooms for games and classes there are tables and chairs for children, a table and a chair for the teacher, lockers and racks for educational material, toys and crafts, a blackboard hangs on the wall, vertical blinds on the windows. Every classroom should have good lighting and ventilation.

6. Organizational structure

For a children's development center, it is better to choose an organizational and legal form Individual entrepreneur. To start the work of a children's development center, you need to select qualified personnel. The staff should include the following:

Administrator;
Specialist teachers:

Teachers of early childhood development (2 specialists);

Teachers to prepare the child for school (2 specialists);

English teacher

Accountant;
Economic worker.

For effective work children's center must be written in detail job descriptions for each employee.

Job Responsibilities employees

Administrator

1. Preparing the premises for the start of classes;

2. Pre-registration of clients for classes;

3. Maintaining a client base;

4. Meeting clients;

5. Advising clients on all services of the children's development center;

6. Sale of services of the center, acceptance of payment;

7. Carrying out telephone conversations;

8. Search for new clients;

9. Accounting for class attendance.

Teacher

1. Timely start of each lesson;

2. Individual approach to each child;

3. Conducting classes on modern methods;

4. Development of own client base;

5. Attracting new customers;

6. Regular self-improvement.

Accountant

1. Accounting in accordance with the legislation of the Russian Federation;

2. Timely preparation and submission of reports to the FIU, FSS, IFTS;

3. Calculation and transfer of wages;

4. Payment of taxes and deductions to the FSS, PFR, CHI.

An accountant can work part-time or part-time.

Salary fund

*Indicated average wage teachers, because teacher pay depends on hours of work. The rate is 500 rubles per hour.

7. Financial plan

The most expensive in opening a children's development center are investments in working equipment. Equipment costs amount to 295,900 rubles. The total investment amount is 600,000 rubles.

*Other expenses are possible expenses for stationery, as well as expenses for holding children's parties

Income of the children's development center

The income of the children's development center depends on the number of subscriptions sold. On average, groups are formed by 4-6 children. The only difference is in the short stay group - 8-12 children are involved in it.

			Nov
Month of work
Number of season tickets sold
Average subscription price, rub.
Total income, rub.
Total expenses, rub.

Communal payments
payroll (salary + percentage of revenue)
USN taxes (6% of income)
FSS contributions (monthly)
Contributions to the Pension Fund of the Russian Federation and the Compulsory Medical Insurance Fund (monthly)

Many aspiring businessmen are interested in how to open a children's development center from scratch. The number of such organizations is constantly growing, which, in turn, attracts entrepreneurs. This direction is promising for investment. Below is an example of a business plan for a children's development center for preschoolers.

According to VTsIOM, more than half of Russian children attend clubs, courses and other educational institutions. In 2017, in Russia, about 54% of children or 15.2 million people attended various kinds of developmental and educational activities, in addition to kindergartens and schools. Preschool education children under 7 is a promising niche for business.

Brief description of the project (calculation for the city of Kursk)

Starting investment: from 800,000 rubles.
Payback period: at least 10 months.
annual net profit: about 638,000 rubles.
Break even point: 2-3 months

Project Summary

Idea: opening a children's development center from scratch, focused on families with an average and above average income. Organizational form: IP or LLC.

Project Goals

Obtaining a stable income through the provision of educational services.
Satisfaction of the middle-level consumer market.
Creation of a competitive environment in the field of educational services.
Full development of preschoolers in the children's center.

The target audience: residents of the city aged 25 - 45 years old, with children under 7 years old, with an average income, flexible schedule but high employment.

Average number of visitors per day: this type of business depends on seasonality. In the summer and during the New Year holidays, there is a significant decline in activity - the average size of the group decreases from 15 people to 2 - 4. From September to December and from February to May, the number of people who want to send their children to a development center is growing.

The Children's Center offers the following courses:

Location: a room of about 65 sq.m., next to a children's store, clothes for mothers or a school, but not in the city center, but not far from it. In houses that are not far from the metro (no more than 20 minutes walk from the metro to be able to walk).

Working hours: from 8:00 to 19:00.

The project is financed by own funds in the amount of 800,000 rubles.

scheduling

The business plan of the children's development center begins with the foundation - the formation calendar plan. The project manager and founder draws up a step-by-step description of all steps with a detailed study of the deadlines and tasks that are solved sequentially. An approximate business map of the project, designed for 3 months, is presented below.

Calendar planning for the launch of a children's development center

Children's club business plan: organizational and legal framework

The choice of organizational and legal form is an important stage in planning the future business. For small business best suited for individual entrepreneurs or a company with limited liability(OOO). The legislation does not prohibit registration and Joint-Stock Company, but for a small business, this form is inappropriate.

Currently, both individual entrepreneurs and LLCs can obtain an educational license. Previously, only non-profit organizations(NPO).

Legal aspects.

Collection of documents.
Filing them in tax authority at the place of residence.
Pick up the finished kit no earlier than two weeks later.
Choice of taxation system.
Collect additional documentation: a lease agreement, hiring staff, approvals from the administration, agreements for security, garbage disposal, food supply, disinfection, etc.), agreements with fire services, as well as certificates of teachers for qualifications.

After deciding on legal form of your future enterprise, you can begin to calculate the investment. Below we consider in more detail the business plan of the children's development center with calculations.

Production plan

It is important to clearly state in the business plan of the child development center the requirements for the premises of the future company. It is desirable to choose a room in a place with high traffic or closer to the city center.

The area of the premises is not less than 65 sq. meters. The advantage is the game room and the teaching room. It is also necessary to provide a separate bathroom and a room where parents can wait for the completion of classes. Remember that when renting a room, you must be guided by the norms of the SES and fire authorities (fire safety rules (PPB 01-03) and SanPiN 2.4.1.3049-13).

It is forbidden kids club create:

in the basement, semi-basement;
on the ground floor.

The room must have:

separate entrance;
convenient entrance.

When drawing up a business plan for a children's development center, pay attention to the availability of parking spaces for cars.

Equipment for a children's development center

An approximate list of the main equipment that will be needed to open a development center for preschoolers is presented in the table.

State formation

To start a children's center for preschoolers, select qualified staff.

Be sure to write down job descriptions and adapt the staff for further well-coordinated, efficient work. We recommend further expanding the staff and hiring a PR manager for your team, and outsourcing bookkeeping. This will allow you not to waste time and effort on calculating salaries and sending reports to the tax office, but to concentrate on business development. When outsourcing, it is important to choose a reliable company with a good reputation, such as, whose accountants have more than 20 years of experience.

Advertising campaign

*The calculation was made taking into account the costs at the initial stage of the project. Monthly advertising costs do not include the production of a sign with the name and the production of additional banners.

Investment plan

It is important to take into account seasonality, staff qualifications, customer service, possible changes in food prices (if the program provides for children to stay in the center for more than 4 hours), rent, salary. Set aside at least 15% for additional and unforeseen expenses: lawyers and more.

When calculating costs and benefits in your business plan, take into account the strong influence of seasonal factors on this type of business. In the cold season - winter, consider new year holidays and not a strong workload of the center. In the summer months, you will also expect an outflow of customers, which means that the profit will be minimal. Maximum demand for class attendance:

from September to December;
from February to May.

Planning expenses for the starting month and income for the year

Revenues for the year range from 638,000 rubles.

Expenses - 800,000 rubles for opening.

For equipment: 350,000 rubles.
For salary: 180,000 rubles.
For advertising: 83,000 rubles.
For rent, lawyers, security: 119,000 rubles.
Additional expenses: 68,000 rubles.

Possible risks

The main factor is low demand from clients and teachers. Teachers create a reputation for the center outside the walls of the institution, the image and effectiveness of the word of mouth depends on the quality of the educational services they provide. The latter is especially effective in small towns with a population of up to 500,000 people. It will also work against you if you recruit insufficiently qualified personnel. In addition, you will have to take care of favorable working conditions for staff so that personnel do not go to competitors.

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Children's development center: is this business idea promising?

Not so long ago, we wrote an article in which we talked about. The information was general, and at the end of the article we made a promise that over time we would start writing specific business ideas, consider their advantages, prospects and ways of implementation.

Today we will talk about pure women's business, which has been successfully implemented and works in many major cities. I would like to say right away that the idea is quite promising, because the niche is practically not occupied. The demand for services of this kind is growing every day, but there is still no quality supply on the market. So, we will talk about a children's development center as an idea for a women's business.

Many experts note that child development centers, or small kindergartens, will form the basis of preschool in the future. educational institutions. In the US and Europe, this practice has been used for more than a year, and, as you can understand, it will eventually come to us.

After the collapse of the USSR, the birth rate dropped sharply, and this is understandable, because in an unstable country you need to put yourself on your feet, what can we say about children. Kindergartens were closed en masse, good workers quit. But those difficult years have already passed, and now young couples are increasingly starting to think about children, not so afraid for the future, deciding to give birth to one or more children. The demand for good kindergartens and development centers for children is increasing, while the supply remains at the same level.

We often hear from young parents that it is now difficult to send their children to a good pre-school institution. Either you have to give a bribe or wait your turn, which is not always convenient. In such cases, private centers for children come to the rescue, which act as kindergartens, but at the same time have a number of distinctive features.

What is the difference between a developmental center and a kindergarten?

In the past few years, along with municipal kindergartens, many centers, clubs, private kindergartens have appeared, which are designed to play the role of a standard kindergarten, only with certain differences. First of all, the difference lies in the approach to raising a child and the professionalism of teachers. It is clear that people with a good education and knowledge will choose a highly paid job in a development center than in an ordinary public kindergarten. Thus, there is an outflow of personnel, and all the best go to private kindergartens.

The approach is another important difference between ordinary kindergartens and developing centers. Specialists perform not just the role of nurses who look after babies throughout the day, but try to develop them, hold various games, contests, interactive activities, based on modern methods raising kids. This is a qualitatively new level, and many parents are willing to pay more money so that their baby is in reliable and professional hands.

To illustrate the differences, you can take the education programs of some leading development centers in Moscow or other cities and get acquainted with them. Very often, programs are structured in such a way that some require the presence of a mother in certain classes. This allows not only the child to learn, but also his mother becomes more prepared for the role of "mother". All methods have their own goals and objectives, which are clearly described by experts from developing centers. These include: individual development, adaptation, creative education, etc.

Children's Development Center: Business Plan

And from the theoretical component we will move on to a more practical one. We will not describe in this article detailed business plan for opening a children's development center, and we will offer you to download separate files.

An example of a business plan for a children's development center -

A detailed version with all the numbers and calculations - download

And most importantly, I would like to add - pay due attention to the selection of personnel. You must be qualitatively different from everything that is presented in the service market of your city. We do not take into account state kindergartens, but you should pay attention to private kindergartens. Only professionals should work in your developmental center, with knowledge of the matter, with an ideal attitude towards children. Remember, every employee is the face of your company. And if someone makes a mistake, the reputation of everyone will suffer. What is the most important thing in this business? That's right, trust from customers and a good reputation. After all, they leave you their children, and do not give conservation for preservation.

Children's development center: all the subtleties of this business

When opening such a business, you need to take into account certain factors and circumstances. Do not think that everything will be as simple as it seems at first glance. The service, although not new, is still put to it with a certain degree of caution.

Legal activity. If you want to work for quite high level, then without the official registration of the enterprise it will not work. Go through the whole procedure, get all kinds of permits and licenses that will allow you to carry out this kind of activity.

As soon as it comes to registration, many clutch their heads and begin to fear bureaucratic red tape. But don't worry. There are many tips and tricks on the Internet that will allow you to collect as quickly as possible. required package documents and contact the relevant authorities.

Investments. It is clear that this business will require good investments. According to the most conservative estimates, the initial investment will be about 500,000 rubles. You can use your own funds, but it is advisable to attract investors by getting them interested in the idea and development prospects in your region.

Room. Children need space. Therefore, huddling in a one-room apartment will not work. It is necessary to equip special game rooms, rooms for recreation and classes. Count on the fact that you will need at least 100 square meters, or even more. The ideal option is to rent the premises of a former kindergarten, many of which are empty (in small towns).

Staff. We have already talked about it, and this factor should not be underestimated. Good staff is 90% success this business

To learn and acquire certain knowledge on your own. You will work with staff, communicate with parents, therefore, you need to have good knowledge in the field of psychology in order to resolve conflicts and get out of difficult situations. Believe me, they will arise, and you are obliged to become a guarantor of stability and tranquility.

Bank account. Don't work with cash. Except in very extreme cases. All payments must be made through the bank, because it is very convenient for both you and customers. Connect the ability to pay for services via the Internet, use all innovative technologies to make it as simple as possible cash settlements make them transparent and understandable.

If you decide to use the words "educational", "training" in the name of the enterprise, but you must definitely obtain a special license. For a children's developmental development center, this is not necessary. For one teacher with a completed pedagogical education, an individual entrepreneur will be required, then it is possible without a license. In this case, the staff is registered in positions with the duties of a nanny.

When choosing a taxation system, you should not invent anything. Just choose the simplified one. This will significantly reduce the cost of an accountant and other professionals. Having learned a little about the law, you yourself will be able to conduct your own business without involving third-party people.

How to choose the right room?

We have already said that the premises for a children's development center should be at least 100 square meters. But this is only one aspect, and there are a whole host of others that must be completed.

Premises for such a business must have:

Reception. It needs to be a separate office. It is there that you will meet with parents, discuss all issues, hold small meetings and meetings.
Office for staff. Everyone should have their own corner, including the staff. Change clothes, relax, drink coffee, leave some things. For all these purposes, a small technical office is needed.
Game room for classes. The largest part of the room. The room should be spacious, bright, have several entrances and exits.
Bedroom. Children need to rest during the day. To do this, equip the bedroom.
Bathroom and toilet. It is desirable that they be different for children and adults.

According to the fire safety rules, the room must be equipped with fire alarms, and have 1-2 emergency exits.

The success of the children's development center largely depends on the teachers. Children will talk about them to their parents, and they will tell their friends and relatives, potential clients. Of course, equipment and methods are also important, but the human factor is always the main one.

Features of this business

As a rule, such centers operate 9 months a year, since in the summer there are very few people who want to send their children to kindergartens. But keep in mind that rent and staff salaries will be paid. All this must be foreseen when calculating the potential profit from the business.

Be sure to research the competition. In large cities, such centers open regularly, and perhaps in your area there is already a sufficient concentration of them. Also, do not forget that many parents want their child to be as developed as possible, taught foreign languages, could draw, read, sing, etc. Find appropriate professionals who can work with children at the proper level.

The payback of this business ranges from 3-5 years. The main expenses include:

Purchase of the necessary equipment
Rent
salary fund
Tax deductions

Children's development center: how to attract customers

And the last question that we will consider in the framework of this article is how to attract customers.

The main customers will be parents who live in your area. Not even in the whole area, but in the nearest houses. Of course, when you become a popular institution, people will talk about you and recommend you, then the geography of customers will expand. But in the early stages advertising company worth building on point action. Advertising should include announcements at the entrances, inside houses, conversations with parents, invitations to events from the children's development center. It is good to organize various holidays, concerts, competitions for kids, invite parents and children there. This will raise awareness and attract new customers.

If you do not want to invent and engage in advertising, then contact the agencies that will organize the entire attraction scheme instead of you potential clients. This pleasure is not cheap, so be prepared to allocate an additional expense item.

Now is the time when young mothers and fathers trust government officials less and less. preschool institutions looking for an alternative replacement. Private kindergartens and development centers are reaching a new level. Have patience, faith, and everything will work out. The business will not pay off as quickly as you want, but over time it will become very profitable, and will generate income for more than one year.

Today, no one wants to work for someone, and therefore thoughts related to are born in people's heads. It is not so easy to achieve success in this business, so you need to carefully prepare, study all the issues, and then draw up, for example, a business plan for a children's center. IN Lately the birth rate increased, and therefore the number of centers for the development of children began to open more and more. Despite this, success in creating a development center can be achieved if you approach the issue wisely. Today we will touch on the nuances of this case, this will help to draw up a business plan. The prices that will be given are average for such megacities as Moscow or St. Petersburg.

The development center belongs to the service sector that is popular today. You have to hire staff who will be engaged in education, as well as entertainment for children. Let's look at the business plan.

First, outline your potential client. Most likely, this will be a busy person who has a stable income, but he does not have time to raise children. Toddlers aged 1 to 10 years require increased attention to themselves, and their parents want the child not only to be safe, but also to develop comprehensively.

Get a special notebook in which you will begin to create your business plan.

The concept of the children's center

When writing a business plan, you should start with an idea. How would you like to see your early development center? Work out every detail, write everything down on paper. It would be nice if your club was different from others. Visit similar institutions - this will help to create an image of your center.

Decide on the size of the room. For a standard center, 5-6 rooms will be enough for you. It is undesirable to immediately buy a room, it is much better to rent it. Then, when things go uphill, you can think about buying it out. total area a club aimed at the development of children should be at least 150 sq. m. If you rent a public building, then its cost will be about 50,000 thousand rubles a month, and if commercial, then get ready to give about 150,000 thousand rubles. It is difficult to guess the price, because it depends on many factors.

Focus your attention on such trifles as the uniform of the workers of the center, the design of the premises. Perhaps you want to give a single style to the institution, or perhaps you want to make each room different from the others, to conclude a separate world in each of the rooms. There is no doubt that the atmosphere that will reign inside is an important factor that will attract people. Think for yourself, where would you send your child? Where there are nice-looking wallpapers, new furniture, paintings on the walls, or where the plaster is falling off the walls, and the staff is rude to everyone?

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The business plan must include detailed description each of the rooms. Outline each of them in detail. Every detail is important, so it should be included in the business plan.

The early development room is designed for children from 1 to 3 years old. As a rule, classes here are held together with mothers and their babies, and last no more than 1 hour. Don't gather in large groups. The most optimal number of children is 5-6 in one lesson. When you start to figure out how many children will pass through this room every day, then do not forget that between classes you need to ventilate the room for at least 10 minutes. If your center opens at 10 o'clock and works until 18, then 36 children will pass through the room.

The early development room will need to be equipped with a computer, which will cost you about 20,000 rubles. A computer is needed in order to store musical and other educational materials on it. In any case, you will need children's toys. Initially, you will have to spend at least 30,000 rubles on them. It is difficult to predict the total cost of furniture, but if you buy 2 racks, a computer table, two children's tables, chairs, you are unlikely to spend more than 30,000 rubles. It will take you at least 80,000 rubles to equip an early development room.

Do not forget that you will need to pay a specialist who will deal with children. The salary of an employee should not be less than 23,000 rubles. Of course, if you are writing a business plan for opening an early development center in small town so employees can be paid less.

Prices for classes in such a room start from 1500 rubles. If you live in a metropolis, then the cost may be 2,500 rubles.

Costs in the first month will be about 100,000 rubles. At full time income will be about 80,000 rubles. monthly.

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Children's fitness and rhythm are gaining popularity every year. Everyone has long known that physical activity is the key to good health and immunity. When creating this room, you can go two ways: open groups for children aged 2 to 7 to attend classes, or joint classes for parents and their babies. The crumbs try to be like their moms and dads in everything, so that they, in turn, can set themselves as an example. Of course, you should not create only such groups where joint visits are possible. Form several groups where parents and children can do physical education together.

Classes in this room should last no more than 1 hour. The group should consist of approximately 6 children.

You will have to pay about 40,000 rubles for sports equipment. Mats, hoops, balls - write everything down in your plan.

The specialist will have to pay about 25,000 rubles.

The total cost will be about 75,000 rubles, but this is if you purchase equipment only for children.

The cost of one lesson is 1.000-1.500 rubles. For groups where parents and children will borrow together, you can set a price equal to 2,000 rubles. If the groups are complete, then the first income will be at least 50,000 rubles.

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Room for Musical Development and Speech Development

The musical development room is designed for children from 3 to 10 years old. The groups here are somewhat larger than, for example, in the physical education room.

You will have to buy a piano or a synthesizer here, don't forget the chairs. In the future, you can show your imagination and purchase, for example, drums or a guitar. Shelves will be useful to you in order to be able to arrange special literature. The costs will be about 50,000 rubles.

During the day you can take about 80 children, taking into account the ventilation of the room between hourly classes.

The salary of an employee of the music room is an average of 25,000 rubles.

Costs in the first month will be at least 75,000.

Provided that you set a price for one lesson within 1,500 rubles, and your groups are filled, then the first revenue will be 80,000 rubles.

The speech development room, or, as it is also called, the intellectual room, is intended for children from 3 years old. There will be various activities in the form of a game, designed to develop the intelligence of the child. The room should have educational toys, cubes, puzzles, puzzles.

The cost of furnishing this room will be about the same as the price of equipping an early development room.

The salary of a teacher who will help children develop is 25,000 rubles.

An hour of group lessons in the speech development room ranges from 1,500 to 2,500 rubles.

If you have full groups assembled, then in a month you will receive about 70 thousand, having first spent about 60 thousand rubles.

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Creativity room and game room

Children should make and draw something in a specially equipped creative room. You will have to spend at least 20,000 on furniture, do not forget what else you will need to buy various materials such as paints, plasticine or paper. In the first month, 15,000 will be enough for you to buy them.

Groups here can accommodate up to 10 people, and they are formed depending on age. You should not mix very young children with schoolchildren, because they will not be interested in each other.

By spending a little over 60,000 in the first month, you can earn up to 110,000 rubles.

Parents will need a playroom if they want to go to the movies or go shopping without a child. In this regard, children are left here for quite a long time.

It will be necessary to buy children's tables, chairs, toys and racks for them in the room.

Typically, an hour game room costs in the range of 3500-4000 rubles.

It is difficult to calculate the income that you can receive specifically from this room, because parents will come here spontaneously.

It is worth remembering that you will have to hire an animator who will entertain the children and watch them.

Now that you have dealt with the rooms, it is worth continuing to draw up a business plan further.

Calculate the approximate cost of each of the rooms. Don't forget details like curtains or paintings. In the business plan, you need to include expenses for the reception, where the reception desk will be located.

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Goal setting, competitor analysis

When you have outlined the children's center and calculated the costs and income, you need to set goals and objectives. Many people don't take this seriously, but tasks help us focus and get specific for our actions.

An example of a goal is to eventually become the best center child development in the city.

Once you can figure out exactly what you want, it's time to start creating an action plan that will lead you to success.

Action plan example:

Create ads that will attract customers.
Choose the right pricing policy, thanks to which the middle class can easily use your services.
Choose the optimal unique techniques classes.
Constantly conduct trainings for specialists who will work in the center.

It is very important to be specific in this matter. Remember, the clearer the goal sounds, the more likely it is to achieve it.

The business plan includes an analysis of potential customers. If you open an average club, then you should focus on the children who live in nearby houses. Of course, in this case, your interior can be simpler, and the prices for services should not exceed the average. If you're targeting toddlers whose parents earn more than the average citizen of your city, then you'll have to do things a little differently. Expensive furniture, highly qualified employees, high-quality advertising - you will have to spend more initially. It is worth paying attention to the area where you decide to stay. In any city, elite areas and not very prosperous ones emerge. Of course, it is pointless to open an expensive development center among five-story buildings, the residents of which will not want to give a good half of their salary for these services.

The best location is the central regions, because many people live there, most of whom have good earnings.