Decoration of shop windows for the new year. Store decoration ideas for the new year

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Publication date: 01.12.2016

Full name in Russian:

Limited Liability Company "Insales Rus"

Abbreviated name in Russian:

Insales Rus LLC

Name in English:

InSales Rus Limited Liability Company (InSales Rus LLC)

Legal address:

125319, Moscow, st. Academician Ilyushin, 4, building 1, office 11

Mailing address:

107078, Moscow, st. Novoryazanskaya, 18, building 11-12, BC "Stendhal"

TIN: 7714843760 KPP: 771401001

Bank details:

New Year and Christmas holidays are coming soon. Purchasing power at this time grows several times, and with it the competition increases. What should be new year decoration shop windows? In our article, we will talk about the basic rules and look at examples of unique compositions from around the world.

7 rules for New Year's window dressing

The task of the New Year's showcase is to create a mood, control the behavior of passers-by, involve them in a festive atmosphere and push them to commit impulsive buying. There are certain window dressing rules that merchandisers and designers use.

Colors

Traditional colors associated with the New Year and Christmas are often used to decorate shop windows: white, silver, blue, gold, red.

Composition

Don't try to showcase more goods. The main rule when composing a composition is “Better less, but better.”

Focus

The showcase should have a focus - the main point where the eyes of passers-by stop. There can be several such points in the showcase, but no more than 4.

Lighting

Lighting plays important role in the design of any showcase. Use additional lighting elements for festive showcases - spotlights, garlands. Make sure the lighting is well adjusted.

Arrangement of elements

When arranging goods and other elements, it is important to strike a balance. The composition can be symmetrical or asymmetrical, but at the same time properly balanced, without “white spots”.

Object size

If the store is located on a busy street, then large objects or inscriptions will help to interest pedestrians and drivers. You should not get carried away - it is better to attract attention with an interesting design, rather than huge banners with discount messages.

Zoning

Conventionally, the showcase can be divided into 3 zones: the background of the composition, the central part, the foreground - glass. When creating a showcase, pay attention to all areas.

New Year's attributes

The Christmas tree is a traditional New Year's attribute that can be played with in an original way.

Another symbol of the New Year, which is often used when creating compositions, is Father Frost or Santa Claus.

Examples of New Year's shop windows from around the world

Every year from December, a real show begins in the windows of large European stores. Showcases become the main weapon for conquering customers.

To attract as many customers as possible, retailers use the most incredible ideas for decoration.

A classic example is the well-known French store Printemps, which became famous all over the world for its compositions.

“Since the beginning of the 20th century, during the New Year holidays, we have attracted the maximum number of visitors. We earn 20-25% of our annual revenue during this period, so our showcases are truly fantastic,” says CEO department store Printemps Pierre Pellarey.

The most interesting are the plot showcases that “tell” the story. Fairy-tale themes are presented in the windows of the Moscow Central Department Store.

Dollhouse and sleigh with gifts from the jewelry house Tiffany.

Magic windows of the Amsterdam store De Bijenkorf.

London's Harrods department store and its Christmas Express, each carriage of which presents a different collection of clothing and accessories.

Deer from hair dryers and hares from shoe care products in the creative windows of the John Lewis store.

A snowy fairy tale in the windows of the Bergdorf & Goodman store in New York.

New Year's window dressing is a whole science, with the help of which you can not only attract people's attention, evoke emotions and increase sales, but also create an atmosphere of fairy tale and magic.

Preparation shopping center by the winter holidays, it usually begins to be thought out and developed in detail in the fall. Solving the problem of festive decoration requires careful integrated approach taking into account both the outdoor decorations and the transformation of the interior space. At the same time, each subsequent decor concept should be more original, more effective and brighter than the previous one. Each visitor should feel the amazing atmosphere of the holiday, fairy tales and magic, which create an appropriate mood for shopping and give fresh ideas for choosing gifts, outfits and menus for the New Year.

All over the world, only standard Christmas trees, balls, garlands and posters with congratulations are no longer used for New Year's decoration for a long time. Naturally, such elements can be present in the decor, but the main focus is on thematic decorations and installations. Professional graphic designers create an integral artistic image from spatial compositions, for which a wide variety of design solutions and means of their implementation can be used: product samples, natural objects, household items, etc.

A team of experienced and talented specialists from the MasterScene agency offers exclusive holiday decorations for any request and budget! You can order from us both a complex New Year's decoration of a shopping center or shopping center, as well as decoration of individual zones:

entrance group;
atrium and railings along its perimeter on all floors;

food court;
showcases, shops and trading floors.

For us, the New Year decoration of the shopping center is one of our favorite areas of activity, which does not limit the flight of imagination and allows us to embody the most daring, unusual and bright ideas. Our clients receive really interesting and memorable projects, not typical decorations with trivial snowflakes, balls and Christmas trees with a red star on top. We offer creative solutions using whole plot compositions and original decor. Agency professionals know exactly how to attract and retain the attention of shopping center visitors. Your customers will enjoy not only shopping, but also the beauty around them, the festive and cozy atmosphere, and will be photographed against the backdrop of the scenery.

In the MasterScene agency you can order full complex services for New Year's decoration: from the development of a general concept and the creation of a design project, to the installation of finished installations. Each client is guaranteed an individual approach and the selection of ideal design solutions for various subjects - they can reflect the seasonality or trends of new collections, simply create a festive mood, reflect a certain artistic image. In the production of scenery, the requirements of all interested parties are taken into account: owners, tenants, managers and managers. Our work includes several main stages:

design and visualization;
development and approval of the project;
making decorations;
quality control;
delivery;
installation / dismantling of all structures and decor elements at the facility.

Our graphic designers will develop a unique design project for the shopping center; in the workshops under the personal control of the owner of the agency, all the necessary decor will be made; installers will ensure high-quality performance of work at the facility. The project manager and MasterScene manager are always ready to discuss working issues and meet any wishes of the customer.

It is impossible to imagine the pre-holiday fuss without the entourage corresponding to the upcoming celebrations. Everywhere they decorate the facades of buildings, windows, doors, transport, and, of course, store owners and designers do not ignore the preparation of shop windows for.

Shop window decoration is, first of all, a kind of expression of respect for constant and potential buyers, creating an appropriate festive mood for them and, as a result, an increase in the growth of sales figures. The site team is delighted with some of the design ideas that the designers and store staff brought to life, as well as their work in creating unique New Year and Christmas window displays. Therefore, we decided to introduce our visitors to the collection of the most successful original and unusual holiday showcases.

It should be noted that for different stores it is necessary different approach to decor.

Festive decoration of retail premises is an integral part of the New Year's fever. But the use of traditional details, such as a Christmas tree, balls, garlands, is far from all the possible decorative details used.

After all, a decorated showcase in an unconventional, bright and bold way is, first of all, a competent marketing ploy. A move that is necessarily thought out to the smallest detail and depends on the target and specialized trade orientation of the store. A creatively designed showcase is a vital necessity of modern trade.

Large bright sleighs, mannequins in winter clothes, figurines of deer, bears will replace the familiar balls, snowflakes and inexpensive tinsel that has become boring for many years.

Large posters and plotters (posters and stickers) with the image of Christmas balls, cheerful children, complemented by 3D compositions and unusual combinations and bold decisions using monogram decorative elements. The peculiarity of the store, especially in the evening, is emphasized by flashing garlands and artificial lighting.

When compiling a list of materials used, it is necessary to adhere to the rule of the "golden mean" - the perfect combination of chic and conciseness, to avoid pretentious design. The minimum amount of text and the maximum amount of lighting and use of color are encouraged. “Not alien” is such a design and preparation of showcases for new year holidays, as well as individual parts of "showcase" compositions in home windows.

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For the New Year holidays and Christmas, we developed the design of shop windows and decorated them in a festive New Year's style.
Decorative design and installations contain all the elements typical for the New Year holidays, Christmas and winter fairy tale. decorated New Year's toys Christmas trees, fairy-tale characters, fabulous and decorative animals, Father Frost and Santa Claus, decorative snowflakes and snow, and other similar attributes of winter holidays. One of the important elements of the showcases are large decorative hanging rings, decorated with various coatings with sequins and rhinestones, including "Swarovsky" rhinestones.
The rings serve as small showcases for various clothing, accessories and decorative items.

Winter (New Year's) decoration of shop windows and interiors of shops (design, production of decorative elements, decoration)