Open a gym in the city. How to open a gym - business plan

Nowadays, the market for fitness services is developing at a very fast pace. This direction is considered one of the most common types of business. In terms of popularity, fitness services are second only to IT technologies and entertainment business, For example, .

Since the competition in this type of business is still small, you can enter it without any problems. Therefore, many entrepreneurs who create profitable business, are interested in how to open a fitness club from scratch. In order for a business to be successful, it is necessary, first of all, to draw up a competent business plan.

Business features

A modern fitness club is an unusual rocking chair that lacks basic amenities. Such an institution is obviously doomed to failure, because people want to play sports in comfortable conditions. It is unlikely that anyone will pay good money for visiting a gym that does not have air conditioning and a shower. The future belongs to modern, state-of-the-art fitness clubs.

In order for customers to visit your establishment with pleasure, you do not need to rent a huge hall with a swimming pool. It is enough to find a cozy room in an ordinary residential area, the area of ​​\u200b\u200bwhich does not exceed 100 square meters. meters. The most important thing is to choose the right simulators and find experienced highly qualified instructors.

The cost of opening a fitness club directly depends on its location. For example, renting a cent will cost you sky-high, and you will have to work for several years without a profit to compensate for the costs. Therefore, give preference to sleeping areas of the city.

Room selection

Before renting a room for a fitness club, please Special attention for some important points:

• The fitness club should be located in a convenient place to visit.
• Competitors should not work near your establishment.
• You should choose a densely populated area with high-rise residential buildings.
• Pay attention to transport interchange.
• The room must be equipped with a ventilation system, as well as showers and toilets.
• The ideal option is to purchase the premises in the property, rather than renting.

It is advisable to equip a sauna in the fitness club. This is a fairly popular service, thanks to which your institution will be very popular. When compiling a business plan for a fitness club, it should be taken into account that wealthy people usually visit fitness clubs, which offer additional services such as cosmetic massage, solarium and bar. According to experts, they can get up to 30% profit.

Equipment

The most common simulators that can be found in almost all fitness clubs are:

• Horizontal bench - up to 2.5 thousand rubles;
• Bench with a leg machine and a barbell rack - 4 thousand rubles;
• Press simulator - 5.5 thousand rubles;
• A simulator for developing chest muscles - 22 thousand rubles;
• Smith's car - 19 thousand rubles;
• Treadmill - 16 thousand rubles;
• Leg press simulator - 24 thousand rubles.

In addition, you need to purchase various barbells, dumbbells, discs and more. If you do not have enough funds, you can lease the equipment for the fitness room.

Also, do not forget about monthly expenses:

• Public utilities;
• Equipment depreciation;
• taxes;
• Advertising;
• Employee salaries.

Before you open a fitness club, select professional highly qualified staff. Many clients refuse to work out in a certain fitness club just because they cannot find a common language with the instructor.

Profitability

If you invest about 10 thousand dollars in a fitness club and set the price for classes at 50 rubles. for one workout, your investment can pay off in just 1.5 years. An elite institution will require more serious investments, but the cost of one visit to such a fitness club is much higher. The profitability of such an institution, according to experts, is about 30%.

What can you save on?

Many entrepreneurs are wondering how to open a sports club without spending a lot of money.

There are a few easy ways to save you money:

1. Visitors to fitness clubs rarely pay attention to what the ceilings or walls in the room are decorated with. If you refuse to finish with elite materials and paint them with ordinary paint, you can save a decent amount on repairs.
2. When it comes to equipment, you should not buy expensive equipment from well-known manufacturers, as customers pay little attention to their origin. The main thing is that all equipment is durable and of high quality.
3. An inexpensive economy class fitness center does not need advertising on television or radio. It is enough to stick ads around the area and make a bright attractive sign. The distribution of leaflets and advertising on the Internet, for example, in in social networks. It is also desirable that your first customers place on the network positive reviews about your fitness club.

What can't be saved?

If you want to open an institution that will generate a stable income, when developing a business plan for a sports club, consider a few important points:

1. Don't skimp on staff salaries. Only highly qualified employees should be hired. Remember that real professionals will never agree to work for a penny.
2. If the hall is stuffy, customers will go to another fitness club. Therefore, make sure that the room is equipped with a high-quality ventilation and air conditioning system. Thanks to this, you will be able to maintain a comfortable temperature in the hall.
3. Each locker room should have at least 2-3 showers. For these premises, buy expensive high-quality plumbing, which is durable and has a pleasant appearance.

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Paperwork

If we are talking about what you need to open a fitness club, do not forget about the execution of documents that confirm the legality of your activities. Since 2009, health and fitness services are not subject to licensing. A license may only be required to provide medical services. To open small fitness club, it is enough to register as a private entrepreneur in order to pay a single tax.

Since customers do not have much confidence in private entrepreneurs, they prefer to buy fitness memberships from legal entities. To avoid paying heavy taxes, you can register an LLC. After that, the coaches are registered as private entrepreneurs who pay a single tax and sublease the premises to them. Start-up businesses may not pay income tax for several years. This is provided for in tax code. Thanks to this, you will save yourself from unbearable tax payments.

Where to get start-up capital?

To enter the fitness services market and become a full-fledged participant, you will need a large start-up capital. Some entrepreneurs who do not have free funds on hand, but want to work in this area, are interested in how to open a fitness club without money? The answer to this question is simple - contact the bank and take a loan. It should be remembered that such an institution pays off in 1-3 years. In addition, private investors who want to raise their image can be attracted to their business.

Summing up

A successful fitness club, in which 40-50 thousand dollars has been invested, can pay off in just a year. In the future, its profitability largely depends on the number of customers, pricing policy, as well as the introduction of various additional services. What can be opened in a fitness club has already been mentioned above. The profit of a small gym is usually 1-10 thousand dollars per year.

In this material:

The fitness services market today can be called quite developed, but not yet oversaturated, so many are interested in how to open a gym. If a businessman has a desire to open his own gym, it is best to look at economy class establishments, as they are in demand in absolutely any locality. Moreover, even if the idea fails, it will not be a disaster.

Room selection

To deal with this issue, it is necessary first of all to take into account the number of rooms that will be provided in this fitness club. For a medium-sized gym, several rooms are enough, with total area in 150 m². In such a room, you can mark out several halls with exercise equipment, locker rooms, showers, an administrator's room and a utility room. Approximately 2/3 of the total m² will be directly occupied by the gym. It is better if there are 2 of them, that is, one for women and the other for men.

The location of the room can be almost anything. Of course, renting a building on the very outskirts of the city is not worth it, as this will negatively affect attendance. For an economy-class sports institution, it is worth taking a closer look at large sleeping areas.

Opening hours and division of halls

A lot depends on the right time for the gym. You need to understand that not everyone has the opportunity to come to training in daytime, and some like to spend their leisure time in the gym in the morning. And yet, most of the visitors to the fitness club are in the evenings and weekends.

Experts say that for the gym, you can limit yourself to working hours from 9 am to 9 pm. However, it is possible to extend the operating time of the "rocking chair" up to 22 hours. This will make it possible for people who work late into the hall to visit.

IN Lately Separate gyms with halls for men and women are becoming more and more popular. This allows the fair sex to feel more free and confident during class.

If there is no opportunity to equip 2 separate rooms for classes at once, you can simply place the most popular simulators for one sex or another on opposite sides of the room. As for the locker rooms and showers, they, of course, should be separate.

How to choose trainers?

When deciding how to open a gym, the most important thing is the choice of equipment for classes. In order for the “rocking chair” to be popular, it is necessary to provide customers with a full range of exercise equipment for every taste.

Considering that in this case we are talking about an economy class institution, you can reduce costs and purchase simulators from the middle price category. However, all equipment must be of high quality in order to exclude injuries among customers. Experienced businessmen recommend paying attention to used simulators. If you find options in good condition, costs can be significantly reduced. For example, in the secondary market you can buy treadmills for 15 thousand each, exercise bikes and power complexes for 12 thousand, as well as very cheap wall bars from good manufacturers.

If the simulators have been used for some time, but have not lost their appearance and functionality, you can buy them half the price than in the store. It is better to search for goods on specialized sales sites.

How much can you earn at the gym?

The business idea of ​​​​a fitness club involves careful calculations not only financial investments, but also profits, which will allow you to determine in advance the potential of the idea.

For a gym, the main profit comes from customer revenue. Thus, the greater the number of visitors, the higher the income will be.

For example, the capacity of 2 gyms of 30 m² is ten people. It can be assumed that an economy class gym will cost 150 rubles per hour. The facility will operate year-round and seven days a week. However, for about 2 weeks a year, a business (gym) will not be able to make a profit, since a festive downtime is inevitable. Given these data, you can calculate the approximate annual revenue from a fitness club. With the full capacity of the hall for 12 hours a day, the business will bring more than 12.5 million rubles a year.

Of course, it is unlikely to achieve such a result in reality, since it is very difficult to achieve absolute attendance. However, when good service and the level of marketing, you can reach an indicator of 80% occupancy of the hall. This is also an impressive figure, which allows you to earn about 10 million annually.

What will you need to spend on in the beginning?

First time costs initial capital are an important factor for many businessmen. Opening a gym will require the purchase of exercise equipment, furniture for the administrator and director, office and computer technology, lockers in the locker room, equipment for the shower and bathroom, furniture and TV for the waiting room. If the fitness club will be additionally equipped medical office And massage parlor, the amount of initial investment will be much more. The average cost in this case will be about 600 thousand rubles.

In addition, at the first stage, certain cash costs will be needed, which will be used to rent the hall, issue all kinds of papers and permits, and the first salaries for employees.

As for the workers, there should be several of them in the gym. The presence of at least one instructor in each hall is mandatory. In addition, shift administrators, security guards, cleaners and an accountant will be needed. Each entrepreneur sets the level of wages for personnel independently, but on average it ranges from 10 to 40 thousand rubles, depending on the position.

We must not forget about advertising. From investments in given area attendance of the fitness club at the first stages directly depends. Advertising can be in the form of handing out flyers or commercials on local radio. should not be ignored and outdoor advertising which should be illuminated at night.

Documents for opening a gym

Special permits and licenses for the operation of the gym are not required, it is enough to obtain documents from the SES and the fire inspectorate.

An entrepreneur who is going to open his own fitness club must first go through the registration procedure in tax authority. For the gym, the simplest and most convenient option, namely IP, is perfect. It is much easier for an individual businessman to conduct his business and pay taxes. In this case, you can even refuse an accountant, since the entrepreneur himself can carry out all the calculations.

Gyms as a business are a good option for investing money. The payback of the business is excellent and even with average attendance it will not exceed one year. If you approach the opening of your fitness club responsibly, you can receive good profit from the very first month of operation. Given that sports are becoming more and more popular in our time, the growth of those who want to spend time in the “rocking chair” will be stable.

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Even during a crisis, people try to look beautiful and be healthy, despite the high prices of gym memberships. We will write a business plan for a gym based on exactly what this business has a large number of potential customers - the middle and upper classes of the population will be happy to visit the new gym. The new entrepreneur cannot but be pleased with the fact that even despite great amount already open rooms, you can easily open your own business and quickly accumulate a sufficient number of visitors. The main thing, as always, is to advertise your establishment correctly and try to reduce costs to a minimum in the beginning, so that it would be easier to pay for yourself. We will tell you how to open a gym so that it not only pays off, but also generates income.

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First of all, it is worth evaluating your capabilities - opening a huge fitness club with all the services that are available will not work for a novice businessman, there will not be enough money. We will open a gym, without unnecessary services and functions. It is easier, cheaper to open such an institution, and you will immediately understand what audience you need to target with your advertising campaign. In the future, if you have a stable income, no one forbids you to open additional gyms and provide customers with more opportunities for training and recovery, but for now, let's consider the easiest business option in this area.

Where to open a gym

The owner of his own premises, of course, will receive more income due to savings on rent. We don't have such a place, and buying a place is a very costly business. Our gym business plan will be written based on renting a room. Now we will describe the process of finding premises with optimal characteristics for our business.

Decide on the number of square meters for our business - to install everything necessary equipment we need 30-40 square meters, there will be exercise machines, weights and so on. In addition to the main hall, we cannot do without a dressing room and a shower room. A dressing room of 10 square meters will be an excellent solution, the same amount is needed for a shower room. There is one secret here - we do not need to look for a room where there is already a shower, you can buy and install several showers. It is cheaper, easier to install and connect the water supply. When you decide on all these indicators, you can start searching for a room.

Many businessmen go to realtors with a request to find a room under certain kind business and overpay from 50 to 100% of the rental price for the search. Why spend such a sum when we have in our hands the most productive tool in the world - the Internet. Enter the desired query in the search box and you will find many sites where you can find a room based on the area, quadrature and other indicators. Try, experiment in a set of parameters. We need to keep the gym costs as low as possible, so don't aim for downtown. There, rent is more expensive and all the premises have long been occupied. Look for free space in sleeping areas, basements. Finding the best option can take you time, but it's worth it. average price for 50 square meters in the basement is 30 thousand rubles.

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How to open a gym: buy equipment

First of all, you need to renovate your premises so that customers can comfortably study and enjoy it. Most likely, our basement will be in poor condition, we need to redecorate, run water to the shower and install several light sources. The repair of the entire gym will cost us 50 thousand rubles, a big expense, but it will quickly pay off. Only when the hall was repaired and the light installed, you can start looking for equipment. It is very difficult to understand for a person who has never worked in this field. You need to take the advice of a specialist.

Using the services of a specialist in this field, we will be able to arrange our gym in the most optimal way for the client in order to maximize the income of the gym. The services of a professional will cost us 5 thousand rubles.

A good gym with a sufficient number of treadmills, bicycles, barbells and other exercise equipment brings a lot of profit, but not everyone can afford to buy everything at once. To equip the hall will cost you from 150 thousand rubles. You can, of course, save on some simulators, but people who do this will immediately notice cheap simulators and go to another gym where they don’t save on them. Let's write this figure into the costs of the gym and move on to the next item in our business plan.

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Gym business plan: staff search

A small gym needs a person who will take payment, memberships and show the price list to new visitors, as well as a trainer whose services visitors can use. We'll go into detail about how it's easier to find the right person for these jobs and how you can save some money on workers' salaries. Let's not forget that we also need to clean the gym after training - this also needs a person.

The hall can be cleaned by a hired cleaner who will wash the hall once a day - after class. A cleaner earns 15,000 rubles a month on a permanent basis, we will find a person who wants to clean the hall once a day for 5,000 rubles. Don't think that this is too little - you need to save on everything in order to reduce the costs of the gym.

Any gym needs to have a trainer helping clients with advice. Professionals in this field will ask for too much wages for us to pull it. We will find a specialist in universities training trainers for gyms. Young students with bright eyes and a lot of energy will work tirelessly even for a small amount. By the way, it is best to offer the coach a piecework wage. Thinking through the gym business plan, add the price of a personal trainer to the price list. The average price for a personal trainer per month is 1500 rubles. For each client that the coach will involve in personal training, the coach himself will receive the full amount - 1500 rubles. This encourages the person to work, and if they fail, you won't pay the person for something they don't do.

You can put any person, including yourself, in the position of accepting payment - you will tell better than any employee about the advantages of your gym, how you can have a great time in it and what promotions, coaches, services are. Given that wage this kind of activity reaches 15 thousand rubles, it is better to work on your own - and save money, and work with clients.

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Our potential clients are office workers, wealthy students, entrepreneurs. Almost anyone who can afford a gym membership is our client and we need to find as many people as possible who want to give us their money, raising the income of the gym. We will use two types of advertising - distribution of leaflets and advertising on the Internet.

We will distribute leaflets during the lunch break near large office buildings, near educational institutions, shopping centers. There will always be large crowds of people who have enough income to pay for classes in the gym. Make your flyers colorful, interesting and with a clear price for a one-time lesson and a subscription for a month. Clients do not like when there is no specifics.

very cheap and effective way advertising is advertising on the internet. Find the city's website and add information about your gym there, find the Vkontakte groups associated with your city, and write advertising posts there. Together with the distribution of leaflets, advertising will cost you 5 thousand rubles, but the income of the gym will increase significantly.

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Recently, various fitness clubs have become popular. And this is not surprising. This area is developing at a rapid pace. In addition, a fitness center is a good option for business. What should you start with? How to open a fitness center for the disabled, pregnant women and those who take care of their bodies? Read about it in our review.

Since you can open your fitness center from scratch within a month, you should start by collecting documents and choosing a room. It is worth considering that there is little competition in this industry. You can enter this business without much difficulty. For a fitness center to make a profit, you need to choose the right place for it and correctly draw up a business plan.

Business features

What is a modern fitness center? How to open it and where to start? First of all, you should understand the features of this type of activity. A modern fitness center is not quite an ordinary rocking chair. All amenities for visitors should be provided here. If this is not the case, then the institution will not be visited. After all, many people want to practice their favorite sport in more comfortable conditions. Agree, no one will pay money for visiting a regular gym with exercise equipment, where there is no shower and air conditioning. A modern fitness center should be equipped with innovative technology.

In order to visit the institution, it is not at all necessary to rent large premises where there is a pool. A gym located in such a fitness center will be more often visited. It is enough to find a room with a total area of ​​​​100 square meters. The main thing is to find professional trainers and purchase exercise equipment.

How much money do you need for a fitness center? How to open an institution and not spend too much? The cost depends on the location where the fitness center is located. It should be borne in mind that a room rented in the city center will cost more. Such an institution will pay off within a few years, and you will not receive profit during this time. It is for this reason that you should look for a hall in the rental price here is much lower.

Choosing the right room

How to open and simply for athletes and how to get a quick profit? As already mentioned, a lot depends on the room and its location. When choosing a suitable room, the following points should be considered:

1. The fitness center should be located in a convenient location for visitors.
2. The premises should be located away from competitors.
3. It is worth choosing densely populated areas, where there are a lot of multi-storey buildings with residential apartments.
4. Transport links are also very important.
5. The room should be provided with a high-quality ventilation system, as well as bathrooms and showers.

The property purchased is the best option than rent. How to make the fitness center more visited? How to open an institution and not burn out? Additional services, such as a sauna, will help here. Such additions have become very popular in recent years. Thanks to this service, the institution will become popular. As a result, attendance and profits will increase.

Also, when drawing up a business plan, it is worth considering that wealthier clients will only visit the fitness center where additional services are provided, such as a bar, solarium, beauty massage, and so on. In addition, this will increase profits by another 30%.

How to choose equipment

Since opening a fitness center is a costly task, you should choose not only the premises, but also the equipment. In this case, it all depends on the specialization of the institution. If you are planning to open a regular fitness center, then you will need the following equipment:

1. The cost is from 24 thousand rubles and more.
2. Running track, costing from 16 thousand rubles.
3. The cost is about 19 thousand rubles.
4. Equipment for the development of chest muscles. The approximate cost is 22 thousand rubles.
5. Equipment for the press - from 5.5 thousand rubles.
6. A barbell rack and a bench with a leg machine - from 4 thousand rubles.
7. The bench is horizontal. The cost of such equipment is no more than 2.5 thousand rubles.

In addition, you will need to purchase more discs, dumbbells, barbells and so on. If there is not enough money for equipment, then you can lease it.

Additional expenses

Before you open a fitness center from scratch, you need to foresee all the costs and evaluate your capabilities. Don't forget about monthly payments. The list of costs includes:

1. Advertising.
2. Taxes.
3. Public utilities.
4. Maintenance staff wages.
5. Equipment depreciation.

To open a fitness center from scratch, you should carefully consider the choice of staff. Coaches must be experienced and highly qualified. Many visitors refuse to visit their favorite fitness center only because of disagreements with a personal mentor. This should be taken into account.

The profitability of such a business

If you invested about 10 thousand dollars when opening a fitness center, and the cost of one visit is 50 rubles, then the business will pay off in 1.5 years. If the institution is of an elite level, then more investments will be required to begin with. But, as a rule, the cost of one visit to such a fitness center is much higher.

According to statistics, the profitability of such an institution is about 30%.

Is it possible to save

So, how to open a fitness center and what can you save on? Getting Started new activity, many are worried how not to spend a lot of money. There are several ways that you can save on opening a fitness center:

1. Interior decoration. Often, visitors to fitness centers do not pay attention to what the walls and ceiling of the institution are covered with. When finishing these surfaces, you can refuse expensive and elite materials. It is enough to cover the walls and ceiling with ordinary paint. This will save you a decent amount.
2. Equipment can be purchased cheaper and not from well-known manufacturers. In addition, customers do not pay attention to the origin of the simulators. However, the equipment must be of high quality and durable.
3. Advertising. If you open an inexpensive fitness center, then you do not need advertising on the radio or on television. It is enough to stick ads around the area, as well as make an attractive and bright sign. In addition, you can distribute leaflets, as well as advertise on the Internet, social networks, and so on.

What is not worth saving?

To open a good fitness center, you should not save on everything. Otherwise, only a few customers will visit such an institution, and you will not receive any profit. What not to save on:

What documents are needed

So, how to open a fitness center? Where to start and how to draw up documents? First of all, it is necessary to clarify all the nuances. Paperwork is a very important process. Since 2009, physical culture and health-improving activities have not been subject to licensing. This may be required to provide medical services.

To open a fitness center, you must register as an individual entrepreneur. This is required to pay the single tax. At the same time, it should be borne in mind that many customers are in no hurry to visit fitness centers opened by individual entrepreneurs. As a rule, they issue subscriptions only to legal entities. In order not to pay huge amounts in taxes, you can register an LLC.

As a result, all coaches are registered as individual entrepreneurs and must pay a single tax. The premises are being sub-leased to them. It is worth noting that start-up entrepreneurs may not pay income tax for several years.

Where to get start-up capital?

You have decided to open a fitness center. How to open an institution of a similar plan, if not start-up capital? To enter the market of sports and recreation services, considerable financial costs will be required. Many aspiring entrepreneurs who do not have free in cash, seeking to open their own business without money. But not everyone knows how to do it. In any case, you will need initial capital. Where to get it? You can go to the bank and get a loan.

It is worth remembering that a fitness center opened from scratch pays off within a few years. In addition, to your business individual entrepreneur can attract private investors who seek to raise their image.

What is the result?

Since opening a fitness center in the basement is not the best option, you will have to look for a more comfortable room. It is worth noting that for an establishment of such a plan, a well-ventilated and lit room is required, equipped not only with exercise equipment, but also with a sauna, showers and, preferably, a massage room. To open such a fitness center will require about 40 thousand dollars. Such establishments pay off within a year. After that, the profitability of the fitness center depends on the number of regular customers, the availability of additional services, as well as the pricing policy. Of course, not everyone is able to open a good club. The income of a small year is from 1 to 10 thousand dollars.

In conclusion

It should be noted that the fitness center is a popular and fairly promising service for residents of not only big cities, but also small ones settlements. Among the advantages of this type of activity, one should highlight the wide opportunities for the development of such a business, high and stable demand, low level of competition, and so on. The only drawback is the large initial capital required to open a fitness center and purchase equipment.

With a properly and competently drawn up business plan, profits will begin to flow in a few years. After some time, you can create a whole network of fitness centers. This will bring even more profit. In addition, you can expand an existing establishment. To do this, you can increase the list of additional services. Ideally, a fitness center should have a bar, an aerobics room, massage, manicure and pedicure, shaping, fitness, a solarium, a room for pregnant women and the disabled.