/ clothing franchise

clothing franchise

A clothing franchise allows you to open a clothing store of one of the famous Russian or world brands. Franchising clothing stores is now very popular because it is convenient and profitable. Clothing, like food and medicine, can be classified as essentials. And the demand for them is relatively stable.

clothing franchises

Orby Franchise

The Orby Franchise is a clothing store franchise for children and teenagers from 1 to 14 years old. And children's clothing, as you know, is a highly liquid product.

You do not need to pay an entry fee to start a franchise. There are also no monthly payments!

Centralization of production in Russia. That helps to significantly save on the purchase of goods and not depend on the exchange rate.

The high quality of Orby products, comfortable fit and affordable prices have long won the hearts of children, teenagers and their parents.

Investments from 2 500 000 rub.

Payback from 12 months

Franchise Button Blue

The franchise of the children's clothing store "Button Blue" is a franchise of the brand of one of the most famous children's clothing manufacturing companies Gulliver.

"Button Blue" offers customers clothes from the "medium" price category, and in terms of quality from the "medium +" category. Demand in them is the highest and stable.

The markup on goods reaches 200%. Combined with a relatively small investment and many other benefits of a Button Blue franchise, buying one becomes your best investment.

Investments from 2 000 000 rub.

Payback from 9 months

Silver Spoon Franchise

Franchise of the children's clothing store "Silver Spoon" with a high margin of 25-50% of turnover, without an entrance fee and royalties.

You will be able to open your children's store under the Silver Spoon franchise in just 1.5-2 months. Thanks to our own clothing production, the commodity margin reaches 150%, while the product content is provided on exclusive terms and at low prices.

The franchisor will help you choose a good place for the store and negotiate with the landlord about best conditions lease, train and train employees, provide marketing and promotional support.

Investments from 4 500 000 rub.

Payback from 12 months

Serginnetti Franchise

Store Franchise women's clothing Serginnetti gives you the opportunity to open your own store with a popular and sought-after product. The Serginnetti brand is widely known in Russia and CIS countries.

The company's products are trendy and comfortable women's clothing with a size range from 40 to 54 sizes. 6 capsule collections are produced annually, which include complete list items for every woman's wardrobe.

Under the franchise, you get the help of a personal manager who will assist in finding premises, help resolve all issues during and after the opening of the store. Comprehensive marketing support will ensure a constant flow of customers to the store. Net income from 350 thousand rubles. per month.

Investments from 3 000 000 rub.

Payback from 12 months

For centuries, it has been customary for us to meet “by clothes”, people love to dress beautifully and stylishly, and therefore the choice of clothes for the majority comes first after choosing products to eat deliciously. Businessmen have grasped this fact for a long time and that is why we open more and more new clothing brands every year. Most of them have their own style and concept. And it's already expensive. If you decide to buy a clothing franchise, then you probably understand this.

clothing business

It is the purchase of a clothing franchise that will allow you not to get lost among hundreds of thousands of competitors. This type of business with the right approach will allow you to quickly earn. Especially in this regard, they look advantageous foreign brands clothes such as Oji, Baon, Zara, Austin and others.

The franchise of a clothing store, in comparison with other areas of business, is quite democratic in terms of conditions on the part of the seller. Most brand owners do not take lump sum, the monthly percentage - royalties is not always indicated.

But still, sellers will actively advise you before opening an outlet and in the future when doing business. They will help you correctly assess the place where the store will be located, purchasing activity, audience and other subtleties of the market in your region.

How to start your online store

Purchase online clothing store franchise save even more. e-sales no one is surprised now. This good business With minimum investment that can be driven from home.

An online franchise store is a good way out when a novice entrepreneur does not have the opportunity to invest a lot of money in developing his business. Browse the catalog of online store franchises and find that very idea for your own store with a well-known name. Read the terms and contact the seller.

Women's Clothing Store Franchise

Women's Clothing Franchise According to statistics, it pays off faster. This is due to the fact that women go shopping more often and there are many more items in their wardrobe than men. Therefore, choosing this direction, you will win both in popularity and in the amount of profit. Before buying, study the offers in the franchise catalog and check which popular brands are missing in your city. Please note that many brand sellers require the store to be located in a large mall with high traffic.

Whatever you choose, we wish you a successful business start and a speedy return on investment!

Interested in opening a clothing store franchise? The main advantage is support big company but there are also pitfalls. In this article, we will tell you what criteria to pay attention to when choosing a franchise and what are the features of starting such a business. Also, you will find a market overview and analysis of the best clothing store franchises in Russia.

What you will learn about:

Pros and cons of a clothing store franchise

The right to open a business under a certain well-known brand, called a franchise, seems like an ideal income option for aspiring entrepreneurs. The launch of a clothing store looks especially tempting.

First, sales are based on a well-established business model. An entrepreneur (that is, a franchisee) does not himself develop a corporate identity, a loyalty program, a marketing plan, or an assortment policy. For him, everything is invented by brand specialists. It is for this that a lump-sum fee (a fixed amount at the beginning of the contract) and royalties (monthly payments for using the brand) are paid.

Secondly, by reducing costs and brand awareness, there is a rapid increase in revenue and profit.

However, such a business has disadvantages:

• the franchisor can use its partners as a place for the sale of unprofitable, not in demand collections (roughly speaking, as a place for "draining second-class goods");
• the business model itself can be unprofitable: it cannot withstand periods of crisis (read below about the Stoke Center franchise, which self-liquidated in 2016).

Remember! Any franchise (whatever favorable conditions it offers) is not a way to smoothly enter the volume market. This is a tool that will allow you to use additional benefits.

Thus, before making a decision, you should weigh the pros and cons of a clothing store franchise.

Clothing Store Franchise: A Brief Market Analysis

The fashion retail market found itself in difficult conditions after the devaluation of the ruble in 2014. For example, according to RBC Market Research, in 2016, 51% of retailers closed some stores, reducing their retail network.

In 2017, demand began to recover, clothes began to be purchased more often: the effect of pent-up demand affected. Consumers began to pay attention to chain stores of the “average minus” segment.

Children's clothing stores are doing well. For example, Orby and Guliver showed growth. " Child's world, which is the No. 1 retailer of children's goods, has 25% of the revenue from sales of clothing for babies and teens. Demographic growth affects sales.

The franchise market has responded to the changes. Some retailers refused to attract new franchisees due to low sales. Others, on the contrary, changed the conditions. For example, they removed a lump sum or added a ransom for unsold items.

A clothing store as a franchise business option can be profitable. However, it is necessary to carefully study the offer and experience of a particular brand in the market.

When opening a clothing store, get started right with business process automation. The Business.Ru system will help you with this. Control purchases, easily carry out inventory, create a catalog of goods in two clicks and ensure the accuracy of all assigned tasks by employees.

How to open a franchise clothing store: an algorithm of actions

If you decide to become a franchisee of a large brand, then you will have to complete the following steps before opening a branded clothing store.

1. Choosing a franchise: analysis of offers on the market. When choosing, pay attention to:

• the amount of contributions;
• required investment in equipment;
• is there a buyback or exchange of goods from old collections (some brands practice this);
• whether this brand is already working in your city.

Also, before you buy a clothing store franchise, it is useful to pay attention to the reviews of people who have worked with it. Easier to find reviews through the search social network"In contact with".

2. If after analyzing the proposals there are two or three options left, contact brand representatives and ask questions that concern you (for example, about qualified assistance, business supervision, real payback, the number of closed stores during a crisis). Thus, you will filter out other options and stop at one;

3. Search for premises to open a franchised clothing store, according to the requirements of the franchisor. Then agreement. Usually a large brand opens a store in a shopping center or street retail in the city center on the main street with the possibility of placing a sign and an entrance group;

4. Signing the main franchise agreement and the lease agreement for the premises;

5. Obtaining a design project for the store and starting repairs at the outlet;

6. Purchase of equipment and decor;

7. Choice of product loading for a clothing store;

8. Preparation for the opening: installation of equipment, layout of goods, cleaning.

Brand representatives claim that average term launching a new outlet - 1.5 months. However, in practice, the period is extended to three months. The reason for the long launch is a protracted repair of the premises or a delay in the shipment of equipment.

Sales of children's clothing - profitable business. In Russia, the trend “all the best for children” continues, and parents are ready to spend several thousand rubles a season on clothes for children. Consider franchises of popular brands: Acoola, Guliver, Shaluny and others.

Franchise of children's clothing store "Shark"

Akula is a domestic brand that has been doing business since 2010, specializing in both online sales and opening offline outlets. The franchise of the online children's clothing store "Shark" involves the opening of only a traditional store. Its advantages are the absence of royalties and a lump-sum fee.

Investments in the project from 1 to 3 million rubles, depending on the size of the premises. So, for cities up to 300 thousand people, it is possible to open a store on a retail area of ​​130 square meters. In more major cities it is necessary to open a larger store: from 150 to 200 square meters.

The company's website has a table of cities where the Acoola children's clothing store franchise is a priority. For entrepreneurs from these settlements opening conditions will be more loyal.

Franchise of children's clothing store "Shaluny"

Shaluny is one of the leaders in the production of children's clothing in Russia. The company started the business in 2001 with sewing envelopes for newborns, having grown in 17 years into big firm, which has more than 30 own stores and over 20 franchise partners.

Investments in the project will amount to 2.6 million rubles. It is assumed that the clothing store will pay off from nine months to 1.5 years.
Only entrepreneurs from cities with a population of 50,000 or more and with experience in trade are considered as a partner of "Naughty". Requirement for the store area: from 70 to 120 squares, preferably in a shopping center and with the possibility of placing a sign and an entrance group.

For owners of children's clothing stores of other brands, "Shaluny" offers to think about opening a corporate corner. In this case, the partner highlights the brand in his store with the help of a special arrangement of things and advertising, receiving advice and assistance in sales from the franchisor.

Gulliver children's clothing store franchise

If you want to work with a brand known not only in Russia, but also in the CIS countries and Western Europe, you can open a children's clothing store under the franchise of the Gulliver trademark. These are high-quality clothes of a domestic manufacturer for buyers of middle and higher classes.

At the same time, Gulliver mono-brand stores offer not only children's clothing (from socks to jackets), but also toys.

The production of clothes under this brand began more than 20 years ago. The franchise program was launched in 2006.

Investments in the launch (together with the product) amount to approximately 3.5 million rubles. Business payback - from 18 months. There are no lump sums, royalties or hidden fees.

Franchise of children's clothing store Stilnyashka

Stilnyashka is a relatively young brand of children's clothing designed for the "medium" and "middle+" segments. Investment in the franchise project is about 2 million rubles. The business pays off in about 8-12 months.

The investment amount includes:

• price commercial equipment and technology (up to half a million rubles);
• commodity filling (from 1.2 million rubles);
• finishing work in the store (up to 200 thousand rubles).

Partners are not required to make monthly purchases, there are no royalties, and there is no lump-sum fee.

Franchise of children's clothing store CHADOLINI

Chadolini has been in business since 2007, but it launched a partnership offer through a franchise only in 2017. Trademark specializes in clothing for primary and secondary school students (from 7 to 14 years old), known for sales via the Internet. According to reviews school uniform CHADOLINI is in high demand.

The company treats each partner with care. They offer not only consulting, but also internships in operating stores. Each outlet is assigned a personal curator.

Investments in the project will amount to about 2 million rubles (excluding royalties and contributions). Payback - from 15 months.

Orby traces its history back to a store launched in a small town (260,000 people). Positioned as a brand for starting a franchise business in small town. The company specializes in clothing for schoolchildren (7-14 years and older).

Offers two franchise options:

• a clothing store in the town for up to 200 thousand people (from 40 to 60 square meters, investments from 1.8 million);
• a clothing store in the city from 200 thousand people (from 60 square meters, investments from 2.2 million).

No lump sum or royalty required. The company, unlike other suppliers, buys back unsold clothing from old collections with a 25% discount.

Choupette children's clothing store franchise

Customers learned about the Choupette brand in 2007, when the brand specialized in products for newborns. Gradually, the range was expanded to clothing for children. different ages both preschoolers and schoolchildren.

The company operates not only in Russia and the CIS countries, but also in the European and American markets.

The franchise is offered for business in a city with a population of 300,000 or more. One of the few clothing store franchises that has a lump-sum fee. It is small - 130 thousand rubles.

Investments in the project amount to about 50 thousand dollars (3.2 million rubles).

There is no volume of necessary purchases, it is possible to return 10% of the monthly turnover in exchange for clothes from new collections.

PlayToday children's clothing store franchise

The PlayToday trademark has been operating for about 14 years. During this time, according to analysts, she was able to take about 2% of the domestic market.

The main difference between a franchise in Russia: opening a clothing store for children does not require payment for goods. It is given for implementation. At the end of the season, unsold clothes are given back to the supplier in exchange for a new collection.

There is no royalty, but a lump-sum contribution of 45 thousand rubles is required. Investments in the repair of premises and commercial equipment are estimated at 14.5 thousand per square meter.

Franchise of a children's clothing and toy store

We emphasize that some children's stores (for example, Guliver) sell not only clothes, but also toys under own brand. Realization of toys as related products allows you to increase the average bill and the number of customers in the store.

Franchise Comparison TOP 8 Children's Clothing Stores

Women's fashion retail has suffered significantly during the crisis. Analysts say that shoppers began to save on themselves, and due to a decrease in demand, the number of multi-brand women's clothing stores decreased in 2016 by 20%.

In 2017, the demand for dresses, skirts, blouses began to recover, and mono-brand stores especially felt the return of the buyer. So experts recommend looking at the franchise of an online clothing store for women of the “middle” and “below middle” class.

OGGI is a company that manufactures and sells inexpensive women's clothing (the "average minus" segment). The retailer assists in opening a branded store, advising during the first sales. The franchisee is required to have some experience in retail, as well as a registered legal entity or individual entrepreneur status.

The offer is advantageous due to the absence of lump-sum contributions and royalties.

Investments in opening a store are valued in euros. The average size- 723 euros per 1 square meter. The average turnover in regional stores is estimated at 79,800 euros.

Zarina women's clothing store franchise

Zarina is a Russian women's clothing brand that has been on the market for 25 years. Zarina franchisees are offered comprehensive assistance: from the selection of premises to individual consultations on opening a retail outlet.

Franchise offers change, so the retailer does not publish investment and project payback figures. There are only requirements for the location of the store: in a large shopping center or on the street with convenient parking.

Zarina is owned by Melon Fashion Group, which also owns Befree and LoveRepublic, whose franchises are featured below.

Befree women's clothing store franchise

Befree is a youth clothing brand that has been operating since 2002 and has been offering a franchise since 2006. Product trading network belongs to the mass market segment. The retailer offers several formats:

• "Light" (simple design, truncated assortment, investments - 26 thousand rubles per square meter);
• "Flagman" (exclusive design, full range of the brand, investment - 36 thousand per square meter).

There is no entry fee, no royalties.

Love Republic women's clothing store franchise

The Love Republic brand has 153 stores (111 own retail network, 27 - by franchise). The company offers full consulting, starting with the selection of premises. The retailer will demand from the franchisee a room of 150 square meters and knowledge of the local market.

The Love Republic offer differs from other franchises in that franchisees are allowed to run their own pricing policy. The company also provides seasonal window dressing.

Savage women's clothing store franchise

Savage has been operating on the market for over 17 years and is actively developing in the regions. Since 2009, the retailer has offered to open one of two formats. Franchise clothing store:

• from 250 square meters;
• 100-250 square meters (for small cities).

Sela is a youth clothing brand that has been known in Russia since the early 90s. Like other franchise projects, Sela needs development in small towns. The company offers comprehensive assistance: consulting, development of a marketing plan, selection of assortment.

Starting a clothing store franchise will require significant investments - from 60 thousand dollars.

Concept Club women's clothing store franchise

The Concept Club brand specializes in clothes of the “average minus” segment. The retailer offers consultation without paying an entry fee and royalties. The contract is concluded on the terms of the purchase of commercial equipment, an anti-theft system, cash register equipment, forms for personnel, the introduction of automation of goods accounting, etc.

The brand considers franchisees from large and small cities.

Incity women's clothing store franchise

The Incity brand from Modny Continent has been developing in Russia for more than 15 years. The franchise has been available for more than 5 years and during this time it has been seen by analysts as one of the most profitable on Russian market. The record for her is 4th place in the Forbes rating in 2013.

The amount of investment for launching a franchise store is 1.8-3 million rubles. On average, the purchase of goods will require from 1.5 million rubles every season.

Comparison of women's clothing store franchise offers

Women in anticipation of the baby acquire several mandatory items of clothing. For example, jeans or overalls for pregnant women. Jackets are also popular, which are then transformed into clothes for wearing a sling. After the birth of a child, special clothing for feeding is purchased.

Traditional stores do not sell maternity clothes. If you have in mind a room near the maternity hospital or antenatal clinic, open a clothing store for pregnant women famous brand Franchising is a good idea.

To automate a maternity clothing store, try the system from Business.Ru. Analyze sales, automate all financial processes, organize the "transparent" work of your employees, create lists for Email and SMS mailing lists and increase customer loyalty.

Maternity Store Franchise MammySize

The first MammySize maternity stores were opened over 14 years ago. The franchise was launched in 2010. The brand has own production and regularly updates collections in accordance with global trends.

The MammySize franchise involves an individual approach to each partner, discounts on the purchase of collections, the inclusion of a store in advertising campaign firms, etc.

There is no entry fee or royalty involved in a maternity clothing store franchise. The opening can take place on a retail area of ​​40 square meters or more (in the conditions of a shopping center, for street retail, the premises are considered individually).

The Budu Mom brand began its development with the opening of a company store in St. Petersburg in 2006. It opens in the regions both with the help of franchisees and independently. All stores of goods for pregnant women "Being a Mom" ​​are united by one loyalty program.

The partner is supported in renting a store, calculating profitability, selecting an assortment and laying out, as well as individual consultations. There are no lump sums or royalties.

Also, like the previous retailer, "Being a Mom" ​​allows you to open in a small space, from 40 square meters.

Franchise of the clothing store for pregnant women "MamaMarket"

The MamaMarket chain of stores is known for its high online sales. The company also offers a franchise of an online clothing store, but the franchisor does not disclose the details of the work (investment, payback).

The partner is guaranteed support, "low investment", loyalty to the choice of premises, as well as a bonus at the end of the season. No entry fee or royalty required.

Franchise Comparison of TOP 3 Maternity Clothing Stores

The main player in the sportswear franchise market is Sportmaster. The review presents two proposals from this company. The Forward brand stands apart in the market. He specializes in clothing for real athletes.

Forward Sportswear Store Franchise

"Forward" is the official supplier of uniforms for national teams. Clothing under this brand passes rigorous testing, so it is appreciated by professional athletes. The company has been on the market for 15 years.

The franchise of a sports clothing store under this brand implies low requirements for the store area (from 50 square meters). Investments in the opening are estimated at 1.9 million rubles. Partners are not required to pay royalties, entry fees and hidden fees.

COLUMBIA sportswear store franchise

The COLUMBIA chain of stores is being developed by the Sportmaster retailer, which is the largest operator in the corresponding market in Russia and neighboring countries. In 2017, the company planned to open about 200 new clothing stores. Products belong to the "medium" and "medium plus" segments.

The franchisor has many requirements for partners: it is necessary to find a room with ceilings of 3 meters high in a shopping center with stable traffic. The neighborhood of big brands is important.

Sportswear store franchise "Sportlandia"

Stores under the brand name "Sportlandia" are also being developed by "Sportmaster". Sportlandia differs from Columbia in a more democratic range of clothing and footwear, as well as low prices. The opening area requires a solid - about 300 square meters. Investments in the development of this franchise clothing store are estimated at 4 million rubles.

Comparison of sportswear store franchises

Menswear stores rarely offer entrepreneurs to become their franchisees. Some companies closed their offers. In particular, BENAFFETTO (the Ivanhoe factory from Ivanovo) has removed information about the franchise from its website. IMPERO also abandoned the development through traditional stores.

The reason is probably the low demand for shops with classic suits. Employers are allowed to wear casual to work, and leave the suit for special occasions. Men prefer to dress in mass-market stores, where clothes for both sexes are presented.

However, if you think a menswear store franchise is profitable, take a look at these three options.

KANZLER men's clothing store franchise

The KANZLER menswear brand has been operating in Russia for over 20 years. During this time, more than 100 stores have opened in large and medium-sized cities of our country: from St. Petersburg to Ulan-Ude. The brand is positioned as a store of high-quality men's clothing in the "medium plus" segment.

The retailer offers a franchise, but imposes strict requirements on partners:

• the presence of your own premises or one that can be rented for a long time;
• the size of the trading floor - from 70 square meters;
• compliance of advertising and marketing with all network standards;
• fulfillment of indicators in terms of the volume of trade (about specific indicators, n / a, they are probably calculated individually).

The basic investment to open a KANZLER clothing store is estimated at 5 million rubles.

Franchise of KETROY men's clothing store

KETROY is a British company producing premium menswear under the eponymous brand. Known for her concept of style solutions, which allows a man to choose a complete wardrobe from the goods available in the store. The retailer has been operating since 2005. In Russia, he develops a chain of franchise stores.

The terms of the franchise include consultations, discounts on goods up to 30%, compensation for expenses in the first months of sales, calculation of filling with goods for a particular store. There are no lump sums or royalties.

Franchise of PATRIKMAN men's clothing store

PATRIKMAN is a young brand (since 2014), but promising. The range of their clothing stores consists of men's suits designed for young buyers. The men's clothing store franchise was launched in 2016.

There is a lump-sum fee (from 250 thousand rubles), there are no monthly payments. The brand considers only street retail (does not place stores in shopping centers).

Comparison of menswear store franchises

Thinking about buying a franchise of an economy class clothing store, pay attention to the experience of the Stoke Center chain.

Before the crisis, the retailer's franchises were very popular and advertised wildly on the Internet. Entrepreneurs entered into an agreement with the company (lump sum - 100 thousand rubles), but the stores worked from several months to two years: the company went bankrupt. The retailer closed the last outlets in 2016.

There are practically no clothing franchise offers from stocks and second-hand stores on the market. The trade mark "Nipochem" stands out.

Franchise of the economy class clothing store "Nipochem"

Nipochem is a network of second-hand clothing stores. The trademark was founded by the Holland Trade House, which has been operating in Russia for over 20 years. However, the “No Way” franchise itself is a new offer on the market, since 2016. More than 15 stores have already been opened, mainly in small towns.

The "No Way" offer is characterized by low investment. Franchisees practically do not need repairs and special commercial equipment. Investments in the launch of the store are estimated at only 60 thousand rubles. Royalties and lump-sum contributions are 1250 and 15000 rubles, respectively.

The retailer estimates the full payback of the project at three months.

So, we have reviewed the most popular clothing store franchises. Rating best offers help to create data tables. Yes, the most interesting offers in terms of market prospects are franchises of clothing stores for children. In second place are maternity clothing stores due to loyalty to the premises and the absence of serious competitors among retail “sharks”.

When choosing a clothing franchise, you need to consider the listed parameters, as well as their combination. For example, will there be a demand for a franchise of a luxury clothing store in a town with a population of 50,000 people? This is a rhetorical question, and the answer is a resounding no.

Therefore, let's analyze the trends that have been present in the clothing retail market since 2015. Approximately 90% of these trends in the CIS will continue in the next 5-7 years. That is, when choosing a clothing franchise, you know for sure that it will have time to pay off during this time.

Here are five major trends:

Consumers are ready to buy clothes from a national manufacturer.

Customers prefer to buy clothes in the price category from medium to economy.

Stores that have closed will be replaced by new ones.

Foreigners once again paid attention to the markets of the CIS countries.

The luxury segment, as usual, is not subject to any external shocks.

However, as with any rule, there are exceptions to trends. Therefore, you need to know the trends and assess the development potential in the future, but also rely on common sense choosing "franchise clothes".

Buy a clothing franchise: learning to choose wisely

So, here is a clothing franchise and a list of trends that will shape consumer demand in future. It remains only to find out the exceptions:

Children's clothing is forever. What more profitable franchise women's clothing or men's? The correct answer is child. Despite the crises of 2008 and 2014, children's clothing franchises constantly appeared in the website's franchise catalog, and in various price segments: from premium to economy. These were both mono-brand and multi-brand stores. They developed their networks as domestic producers as well as foreign ones.

Its closer to the body. If a decade earlier, the consumer grimaced at the inscriptions on the labels: “made in Belarus / Russia / Ukraine”, today he wants to find just such an inscription. National manufacturers appear in all segments: designer lingerie, coats, and sportswear. That is why today you can buy, for example, a women's clothing franchise inexpensively, since national franchises are 50-100% cheaper than foreign ones.

And even second hand. The mass consumer has become more rational about buying clothes. That is why sales in the premium and medium plus segments have declined. Customers have realized that you can buy quality items without overpaying for brands. Therefore, the franchise fashion clothes does not have to sell expensive products. Moreover, clothing franchises selling second-hand clothing were even added to the site's catalog.

Foreigners are returning. After the mass withdrawal of foreign clothing retailers from the markets of the CIS countries in 2017, there has been a trend towards their return. Moreover, networks from both Eastern and Western Europe. And, by the way, Russian and Ukrainian clothing brands are increasingly announcing their entry into the markets of European countries.

Unwavering luxury. Traditionally, the market of luxury goods is the least subject to fluctuations, where sales sag by 5% to 10%. However, it is developing at an insignificant pace, because even in a city with a million inhabitants (megacities do not count) up to 10 luxury boutiques are needed: one or two with women's clothing, one or two with men's, etc. Therefore, before buying a clothing franchise, ask what price segment it operates in and whether the product will be in demand in your city at this price.

And, finally, a separate direction is a clothing store franchise operating as an online store. Before buying such a franchise, analyze what you are buying.

Russian fashion industry has been growing for the last three years. Experts agree that production in Russia, plus electronic distribution channels, will raise it to an unprecedented level in 5-10 years. This is especially true for the franchise of well-known clothing brands for young people.

If we talk about today's realities, then a clothing store franchise will be more profitable than the economy class.

Market situation: why it is profitable

The situation on the clothing market has changed dramatically after 2014 - Russian production is again in good standing. According to statistics, over the past five years, 25% of all clothing on the market is a franchise of women's clothing. Russian production. China remains the export leader People's Republic– 60% of the market.

From 2013 to 2018, the market growth will be 1.5%. Such low numbers are an indicator of the 2014 crisis and sanctions. From 2014 to 2016, sales fell by 16.5%, but in 2017-2018 there was a steady growth of 18%.

In 2017-2018, the number of online orders increased by 27% and the amount by 23%. This indicates a drop in the average check, as people began to look for inexpensive options for clothing. According to forecasts for 2019-2022, the market will grow, but not as fast as in 2017. According to various estimates, an increase in volume by 0.5-2.5% is predicted. This will bring changes to the catalog of clothing franchises - there will be more offers for the middle class.

Pros and cons of franchising: is it worth working under a well-known name

The offer to open a clothing store franchise seems tempting, especially for aspiring businessmen. This approach has advantages and disadvantages, so before you buy a clothing store franchise, you need to correctly assess the strengths and prospects. For example, franchising Italian clothing is expensive. Inexpensive clothing franchises are Russian.

1. No need to think about corporate identity, signage, design and marketing plan - this is already included in the price, there is a ready-made, well-established scheme of work. According to experts, the risks are reduced by 4-5 times.
2. Franchising makes it possible not to worry about finding suppliers, there are no risks of buying low-quality goods - the contract will be concluded with the same companies, warehouses with which the head office successfully cooperates.
3. There is someone to turn to for help in case of problems: with suppliers, landlords, inspection authorities.
4. A branded clothing franchise is a good springboard for aspiring entrepreneurs.

1. The franchisor may supply goods from collections that are not in demand. The franchisee has no other way but to trade in "second-class" goods - according to the terms of the contract, it is impossible to conclude agreements with third-party suppliers.
2. Sale of unprofitable model. For example, due to a global or local crisis, the business model has ceased to be profitable. The company, trying to jump on the last step of the outgoing train, profits by selling failed franchises.
3. Sooner or later, a single scheme of work can get boring, and royalties will significantly hit your pocket. This disadvantage applies to franchising in principle.

Of course, the described situations are rather an exception; you need to take the choice of a partner with the utmost seriousness. Remember that a franchise is not a guarantee of the absence of problems. And certainly not a guarantee of profit. It's a tool and an added benefit.

Types of clothing store business

1. Baby clothes. All the best for the kids. This slogan is relevant at all times, so even during periods of economic downturns, sales remain stable.
2. Women's clothing. Fashion-retail of women's clothing is extensive, numerous, competitive - "they say clothes, they mean - women's." Market trends show a decrease in demand for expensive clothes, but in the "middle" and "economy" class, there has already been a second rise. The youth clothing franchise for girls is one of the most popular, as the younger generation is more interested in trends.
3. For pregnant. Despite the narrowness of the segment, the stores do not suffer from a lack of profit. The reason is that while waiting for the baby, you need to dress especially, and we are talking not only about the size. To expand the clientele, maternity stores offer lingerie and accessories for nursing mothers.
4. Sportswear. Sport is, firstly, fashionable, and secondly, it is convenient. If earlier sportswear meant literally “for sports”, now sports stores go for a comfortable set for recreation, travel, walks.
5. Men's clothing. The segment is in demand in the luxury class. The middle class rather prefers to buy the mass market, which offers clothes for everyone - men, women, children.
6. Clothes "economy". Franchising an economy class clothing store is the most common segment today. The ability to buy from alik, and in online stores at good discounts, makes customers scrupulous about the price.

Best Clothing Store Franchises

Catalog of clothing store franchises presented Russian manufacturers, franchises of Korean clothing, brands from Europe. We have selected the most popular and reliable brands.

First of all, it is worth mentioning a company that promises to develop franchising in Russia. Litchi brand franchise - American company, which entered the market of Eastern Europe in 2017, will appear very soon with us. At least that's what management said. According to the plan, Litchi will become a competitor to the European mass market, as it has a similar pricing policy. How much the cooperation will cost, and when the franchise department will start working, has not yet been reported.

Gerry Weber online clothing store

A German network brand that has been known since the 90s. Direction - clothing for the middle class. Distinctive feature– fabrics and good cut.

Advantages:

• recognition and customer loyalty;
• deliveries from Moscow;
• size range - 42-56 (Russian size);
• separate collections for the Plus Size size range;
• frequent updating of collections, constant quality;
• royalty-free;
• without a lump sum;
• payback - 12-15 months;
• average turnover per month - 2 million rubles;
• the ability to choose models depending on the region and demand;
• search and training of personnel;
• assistance in the formation of purchases of collections for each franchisee.

Conditions:

• investments from 4 to 10 million rubles;
• 2 formats to choose from - monobrand store, part of a multi-brand boutique, room size - 100-250 sq. m.
• a room with a separate entrance and showcases, rented for a long time (or owned).

Requirements for the franchisee:

• registration as a legal entity;
• desire for long-term partnerships.

"Linen shop"

Linen Shop produces collections for women, men and children. Buyers are attracted by natural material. The format is a corporate mono-brand store. Entrepreneurs from the capital and regions of Russia are invited to cooperate. IN present moment stores are open in Ivanovo, Suzdal and Moscow.

You can find out the amount of investment for a linen clothing store franchise by placing an order commercial offer Online. No royalty or lump sum.

Room requirements: size 20-50 sq. m., a separate entrance is desirable.

Advantages:

• redemption and reorientation to your own brand is possible;
• unique models that are difficult to find analogues;
• organization of fast logistics;
• provision of equipment rental services;
• ready-made layouts for design;
• comprehensive assistance in opening a store.

Tom Farr

The company entered the market in 1996 as a youth brand of the middle price segment. The brand appeared on the Russian market in 2006, and immediately began to develop a franchise network.

The franchise of the famous clothing brand Tom Farr will cost 1-5 million rubles (depending on the size of the store).

Advantages:

• royalty-free and lump-sum;
• payback - six months;
• staff training - from salespeople to managers;
• to organize the opening, the company allocates a special team that will bring you up to date, teach you the intricacies of sales, hang the goods in accordance with standard schemes;
• the franchisee can return the goods that have not sold;
• turnover per month - 2.5 million rubles;
• if necessary, assistance is provided in obtaining funding.

Sela

An international company with stores on several continents. Since its foundation, the brand has developed according to the franchising model, including in Russia.

Advantages:

• franchise network with 25 years of experience in the Russian market;
• assistance in finding premises that meet the standards;
• departure of a specially trained team to organize the opening;
• consultations on the implementation of sales technologies;
• advertising and marketing support at the federal level;
• in 2017, the company ranked second in Russian ranking franchises

Conditions: investments - 11 million rubles, without royalty and lump-sum contribution.

How to choose a clothing store franchise?

In order to become a brand franchisee and not regret your choice, follow the algorithm of actions that will insure against unnecessary financial investments:

1. Analysis of market offers. At this point, pay attention to the amount of contributions, monthly payments, advertising fees. Check whether there is a need to purchase expensive equipment, how many personnel will be required to implement the project.
2. Leave three or four options that are appropriate for your situation. Contact the franchising department, ask questions that are not described in the official proposal. Read reviews on the Internet, check how clean the reputation is. It would not be superfluous to write franchisees who have been working under the brand for a long time. Based on the work done, choose a promising option.
3. Start looking for solutions that will help you open a store, in accordance with the requirements of the franchisor. As a rule, the launch of a point lasts 1-2 months. Sometimes faster, but this is more of an exception.

Launch steps:

• signing a franchise agreement;
• signing a contract with landlords;
• preparation of layouts;
• purchase of equipment;
• purchase of the first batch of goods;
• installation of equipment, layout of goods.