Goods VKontakte - free ads for sale for users. How to advertise in VK groups with maximum efficiency? How to make an announcement in a contact

During its existence, the social network VKontakte has become a popular advertising platform. Over time, VK begins to lose ground to such major competitors as Instagram or Facebook. Despite this, users continue to actively use VK to promote own business. Handy tool This is what groups and publics are for. Also appeared new method- targeted advertising. One of the very first, simple, convenient and cheap promotion methods is advertising in VK groups at a certain price. Before using it, you need to study all the nuances and rules for creating and placing ads.

Features of advertising in VK groups, how advertising in groups works

It is the ability to demonstrate a product or service to a certain desired target audience. As you know, the target audience is narrowed down to a specific region, city, district, age group, gender, etc. Advertising will be displayed with maximum efficiency and with minimal cost. If you work with the target audience correctly, then your profit will only grow.

Every year the social network VK develops and improves. The network creates new convenient advertising tools designed to minimize the efforts of advertisers. Still, research shows that the good old method of communicating directly with group admins is not only less expensive, but also highly effective. If you know how to negotiate directly, then you can save on advertising in VKontakte groups. As a rule, all administrators are willing to make contact.

How does advertising on VKontakte work?

The principle of operation of advertising in groups of the social network VKontakte is very simple. It is necessary to choose a community that suits the topic of advertising. For example, women's themes, humor and entertainment, cinema, cooking, music, goods and services are in special demand. In music publics, you can sell new unique gadgets, players, luminous headphones, power banks, and more. In women's subjects, advertise shoes, clothes, accessories, salon services, seasonal goods and others.

In order for an ad to be popular, it should be placed in groups of relevant topics.

If you analyze this graph, it becomes clear: the main traffic comes from Russia - 68%, the female audience prevails - 84%.

It is important to choose a group not only by the number of people, but also by certain selections. It should contain people at least by some parameter: age, gender, location in accordance with the subject of the advertising post.

It's stupid to offer products for newborns in public, where age category 16-20 years old.

If the business develops with reference to someone in the city or region, you need to look for the corresponding location of the group.

After placing ads in ad groups, users see the ad. If it is of interest, then people follow the link to an external site. They go to the advertiser's own group or his page and already turn into potential buyers or consumers of the service. It is also important here to develop and promote your own online store or website, so that after the first visit, each unique user can become interested and stay with you.

How to advertise in a VKontakte group

There are two main ways to advertise in a VKontakte group:

Write to the administration of the selected group and agree on the placement of an advertising post with the definition of time and price.
Open the “Advertising” tab under the VKontakte menu, select the “advertising posts in communities” item, create an advertising post, send it for verification, select a suitable platform among existing groups.

You can also use third-party services in the form of exchanges. Here are collected various VKontakte groups with statistics, coverage and rates for one advertising post. You can read about the features of advertising in VKontakte groups in the article "Advertising".

How to advertise in a VKontakte group for free

There are a lot of different groups, the owners of which offer to place your ad on their site for free. But it's not always easy to find them right away. First of all, you need to know that in every city there are groups that specialize in placing advertisements. They provide users with the service for free, but there are also those that offer paid placement methods, for example, in the group header, in the “products” section. The advantage of this accommodation is that you do not need to contact the administration.

You can place your own advertising entries in large groups with an open wall at your own peril and risk. In some cases, this will be effective. In others, the entry may simply be deleted, give a warning, or block you for certain time. To be careful, all penalties are not fatal. More information here "Ad placement is free".

What actions can be performed with an advertisement / post / record

Basic actions:

Publications can be edited on your own behalf - to do this, you need to click on the “…” icon in the upper right corner and select the “edit” item from the drop-down list, relevant on the first day of the ad placement. You can change not only the text, but also the content of the ad, add images, videos, graffiti, polls, audio recordings, and more;
share with friends, leave likes - you can repost from the group by clicking the appropriate icon under the post;
add the inscription "this is an ad" under the publication to highlight and attract attention in the group's general news feed.

Rules for advertising in the VKontakte group

The rules for advertising in the VKontakte group, as well as the prices for this service, are determined individually by the administration of each individual community. However, there are also separate rules social network VK, which should also be taken into account when creating and placing your own advertising. Among them:

compliance of the advertising entry with the rules for using the VKontakte website;
proper design in accordance with the norms of the Russian language, without the use of profanity, offensive language, as well as images of very low quality;
exclusion from advertising of products on the banned list, including various drugs, alcoholic products, goods and services for adults, military goods and weapons, various prohibited sites, and more.

The administration may refuse to publish an advertising post in its own group in connection with its general advertising policy, according to its own beliefs and views.

Pros and cons of advertising in VK groups

an economical method of promotion, including free features;
no restrictions on the choice of topics for the advertised product, most often group administrators put forward more loyal requirements than moderators of the VK social network when targeting;
high efficiency of advertisements - attracting the target audience, increasing the number of sales, profits.

unsuccessful placement in time or the choice of the wrong group, which will not bring an effect and will not justify the costs;
the ability to run into deception when personally contacting the administration;
unstable traffic source.

Possible problems when working with ads in groups:

The administration of the group does not want to publish your ads for any reason or personal unwillingness. You can try to fix the advertising post, change all the required parameters, or find another group;
Placement has no effect. You need to check the audience of the group, if it is mostly fake, then look for another community. Try to change the time and day of issuing an advertising post, analyze the reach and attendance of the group;
Advertising is not published through a personal account. It is necessary to check the account balance, try to refresh the page, write to VK technical support.

List of open VKontakte groups for advertising

If you are interested in lists open groups VK, in which you can place ads, then we bring your own. If found good list open groups, you can get benefits.

MOSCOW. MOSCOW REGION:

⚡ Moscow https://vk.com/club45083176

⚡ Khimki https://vk.com/club49470724

⚡ Balashikha https://vk.com/club132537906

⚡ Podolsk https://vk.com/club132543272

⚡ Korolev https://vk.com/club104630474

⚡ Lytkarino https://vk.com/club154652400

⚡ Dmitrov https://vk.com/club154647134

⚡ Zelenograd https://vk.com/club156802661

⚡ Odintsovo https://vk.com/club156802766

⚡ Pushkino https://vk.com/club156803137

⚡ Sergiev Posad https://vk.com/club156803293

⚡ Noginsk https://vk.com/club156955076

⚡ Pavlovsky Posad https://vk.com/club156955163

⚡ Lobnya https://vk.com/club156955308

⚡ Egorievsk https://vk.com/club156955348

⚡ Bulbs https://vk.com/club156955435

⚡ Dubna https://vk.com/club156955507

⚡ Mytishchi https://vk.com/club156955583

⚡ Lyubertsy https://vk.com/club156955650

⚡ Krasnogorsk https://vk.com/club158149638

⚡ Serpukhov https://vk.com/club158150466

⚡ Shatura https://vk.com/club158332163

⚡ Wedge https://vk.com/club158332219

⚡ Ivanteevka https://vk.com/club158332261

⚡ Solnechnogorsk https://vk.com/club158332308

conclusions

If your business is at the initial stage of development on the VK social network, you can resort to. As a rule, you can find many free communities for advertising. And in paid groups You can invest much less in advertising, but still get a good return in the form of increasing the target audience, increasing sales and increasing profits. To do this, you need to correctly select communities, study statistics on them and do not hesitate to offer administrators your prices.

There is no special service for posting ads on the VKontakte social network. Previously, it existed, but was abolished due to a large number of spam and messages from scammers. Currently, the VKontakte social network offers users a convenient wall on their personal page for posting all kinds of information, various dialogue systems, thematic communities, subscriptions, and much more. All this will help you place your ad and make it available to a large number of people.

Posts on the wall

The wall, or micro-blog, is the main tool for posting ads and other interesting information. Write eye-catching ad text in advance and find one or more suitable images. Post a message on your wall after setting the appropriate privacy settings in the general settings. You can make ads visible only to your friends, only users of a social network, or all Internet users. At the end of the ad, add a request to repost it - responsive people can send a copy of the post to their wall by clicking the appropriate button, which will increase the number of views of the ad.

Reaching out to friends

If you have a large number of friends in the contact list, try creating a chat in the dialogue system and invite all or selected "friends" (friends) to it at once. Send your announcement to the selected group and wait for a response. You can also ask them to do the same operation, which will again add popularity to your ad.

Publications in communities

Select one or more suitable VKontakte communities for posting an ad. Pay attention to publics specially designed for this, especially those that are most promoted and located in your city. Please read the Community Guidelines before posting. Some of them allow you to post information only on certain topics, and some allow you to do this only on a paid basis. It is better to contact the group administrator beforehand and agree on the publication with him.

Do not spam under any circumstances. No need to post an ad in all groups in a row, litter the walls of other users with it and send it to them through messages. In this case, your page will be quickly banned, and it will be impossible to restore it.

If you are one of those people who think that VKontakte advertising does not work, that you will spend a lot of money and get nothing, then this article is for you.
In this article, you will learn: how to create a VKontakte advertisement, what are the settings and functions.

The audience of VKontakte is 90 million people, of which more than 68 million are active users. From this it can be understood that this social the network provides an excellent opportunity to find the audience you need.

Types of advertising VKontakte

Targeted advertising Vkontakte

Creating an advertisement on Vkontakte

Then click on the "Create Ad" button. This is where the fun begins :)

Creating an advertisement begins with choosing the format that suits you.
Let's take a look at what they are and what goals they serve.

Text-graphic block (TGB)

It is located on the left under the main menu in the form of short blocks with an image and text.

Benefits of TGB (Goals):

many transitions
low CPC
placement - desktop only

TGB includes advertisements for communities, external websites and apps or VK games.

Technical requirements for ad formats:

The TTs for these formats are approximately the same: the ad title can contain from 3 to 33 characters, including punctuation marks and spaces. Description - from 3 to 70 characters. Image weight up to 5 MB, formats: JPG, PNG, BMP, TIF or GIF (no animation). The text on the image should take up no more than 50% of the total area photos.

2. Cross-device formats

Cross-device formats are formats displayed in the news feed on all platforms: desktop and mobile versions site, as well as in all official mobile applications of VKontakte.

Advertising entry

Announcements are published in the news feed or on community walls.
The advertisement can be called native format, which fits into the user's news feed and does not cause rejection.
Users see them along with the familiar content they subscribe to and the posts of friends.

Let's analyze each of them separately.

You can add a title to each card short description, image, button, link, as well as two prices, for example, to show a discount.

This format is suitable for selling goods or services, for example, online stores.

Advantages of the Carousel format:

multitasking
- Attracting users to the site to make a purchase or other targeted action;
- Increasing brand awareness;
- Attracting new subscribers to the community.
Cross-device
Comfortable
Payment for the format is available both for clicks and for impressions.

- one or more images, GIF animation or video.

With the help of a universal record, you can promote records that allow you to cover 90% of Runet users, as in full version website and on mobile devices.

Benefits of the Universal Record format:

Native
Brand content automatically adapts to the advertising format.
dotted
All targeting settings are available, as well as retargeting.
Honest
You can connect third-party pixels for tracking statistics.
Cross-device
Ads are displayed on all available devices of users.
Accurate
Ad frequency per person, not per device.

- a great tool for generating traffic. The button prompts you to take some action, such as going to a site or community.

Peculiarities:

visually noticeable;
contains a call to action;
intuitive to users;
leads to a specific page specified by the advertiser;
you can choose the text of the button depending on the task of advertising.

is an application for collecting contacts of those who left you a request.

The application allows:

create convenient forms for applications in the VKontakte interface;
in the fields of the questionnaire, auto-completion of user data works, due to which the level of conversion of the completed data increases.

Questionnaires can be flexibly configured so that users share exactly the information that you need.

Technical requirements for formats of advertising records:

From 3 to 10 cards containing information about goods and services can be added to the carousel.
The body of the entry can be up to 220 characters long, including punctuation and spaces. The text should not contain links, hashtags and mentions.
The title of the card must contain from 3 to 25 characters.
The size of the image in the carousel must be at least 400x400 px.
Supported image formats are JPG, PNG, or GIF (no animation).
The text on the image should occupy no more than 50% of the total area of the photo.

The text of an entry can be up to 16,384 characters long, including punctuation and spaces.
You are allowed to use no more than 6 emojis in the text of the entry.

for image

Up to 10 JPG, GIF, TIF, or PNG images can be added to a recording.
The text on the image in the advertising post should occupy no more than 50% of the total area of the photo.

for GIF animation

GIF animation must be attached as a document.
GIF file size can be no more than 50 MB. Autoplay GIF animation works for files with a weight of no more than 10-12 MB.
Each side of the GIF must be no larger than 1000px.
GIF-image must contain more than 1 frame, the interval between frames is from 0.01 to 1 second.

for video

The maximum allowed video file size is 2 GB.
Supported video formats: AVI, MP4, 3GP, MPEG, MOV, FLV, F4V, WMV, MKV, WEBM, VOB, RM, RMVB, M4V, MPG, OGV, TS, M2TS, MTS.
The maximum video resolution is 1080p.
Horizontal, square and vertical video recordings are supported.
The ability to embed videos from other video hosting sites (Youtube, Rutube, Vimeo, etc.) is available.

The entry text can contain no more than 220 characters, including punctuation marks and spaces, no more than two line breaks (using links in the text, including hashtags, is not allowed).
You are allowed to use no more than 6 emojis in the text of the entry.
The image in the snippet next to the button must be at least 537x240px.
The text on the image in the snippet should occupy no more than 50% of the total area of the photo.
Supported image formats: JPG, PNG or GIF (no animation).
The snippet text next to the button can be up to 80 characters long, including punctuation and spaces.
The caption for the button can be selected from the proposed list. The list of available labels depends on the landing page of the ad.

Settings and targeting

After you have chosen the form you need, go to the targeting settings.
I’ll note right away that the target audience and the recommended price will change depending on your settings.

Choose the theme of the ad and age marking, if necessary.
You can learn more about the rules for placing advertisements. 2. Geography

You can select a country, cities, regions, and exclude those you don't need.

In addition, there is a convenient function of setting points on the map. Using the "Place Type" setting, you can choose which users to show ads to - those who visit regularly, live, study, work, or are in the specified location right now.

Great for businesses where the target audience should be close to the office.

3. Demographics

gender, age, Family status- It's clear.

But the “Birthday” function is well suited for a promotion in the style of “Congratulations on your birthday! Only for you...".

Birthday information is updated daily, so you only need to set up an ad once and your ad campaign will stay relevant. This is especially convenient when you have a permanent birthday discount.

4. Interests

Interests is a very important section of your settings.

Here you select a group of users who are interested in this or that topic. VKontakte classifies users into audience segments based on their social activity. networks and external sites.

5. Education and work

This section does not work correctly, as many users do not indicate their place of study or work in their profile.

It is better to target users by education only if you are interested in graduates of specific educational institutions or recent graduates.

Position targeting works best for equipment ads, such as dentists. Of course, there will be few people, the information may not always be fresh, but sometimes it is at least something.

6. Additional options, or retargeting

Retargeting is simple and effective method increase the number of customers and repeat orders.
You can show ads to users who have already shown their interest in your brand - they visited your site, put something in their cart, made a purchase, or simply saw your ad.

You can also exclude audiences, such as users who opened a form and submitted a ticket, in order to no longer show them an ad.

To select a retargeting audience in the settings, we first need to create it, or to be more precise, install a pixel on your site.

Setting up a retargeting pixel

First you need to create a retargeting pixel. To do this, go to the "Retargeting" section on the left in the menu. Next, click "Pixels" and then "Create Pixel".

A window will appear where you will need to write the name, the allowed domain and select the theme of the site.

After that, a window will appear with the code that will need to be put on the site, and an explanation of how to do it.

When you install the code on the site, you will need to check whether it works or not.
You can do this in the same place in the pixel settings.

Now that you have a working pixel, you can create an audience.
To do this, click on the “Audiences” tab and the “Create Audience” button.

A window will appear where you can choose the option of creating an audience that is convenient for you: using a pixel or from a file.

The "Load from file" option implies that you have your own client base contacts. Creating such an audience will be a plus, as you can exclude your customers from the ad audience so as not to spend your advertising budget on them.

Also in the "Retargeting" section there is a tab "Similar Audiences", or look-alike.
Here you can find VKontakte users whose behavior is similar to your customers.

You can use any retargeting source audience with a reach of at least 1,000 users.
To create a LAL audience, click on the "Find a similar audience" button.

Next, in the window that appears, select from the list the desired audience for which you will create a similar one.

The search can take anywhere from 30 minutes to several hours, so check back in and check the status from time to time.

Once you've finished creating audiences, go back to creating your ad and select your audience from the list.

7. Audience retention settings

Here you can collect the audience that interacted with your ad. And also choose the events on which she interacted: they watched the entry, went to the community, hid the entry from the news, and so on.
You can add multiple audiences.

8. Price and location settings

In this section, you can choose the sites where the ad will be shown, the payment method - per clicks (CPC) and per impressions (CPM), as well as limiting impressions per user and advertising campaign.

Cost of targeted advertising

Targeted advertising on VKontakte works on the principle of an auction, which allows you to optimize costs. You decide how much you want to spend on advertising.
But I’ll note right away that if you greatly underestimate the recommended price, then the ad will be shown, but will cover an insignificant share of the audience, or will not be shown at all.

CPM (cost per mille) is a payment model where you pay for 1,000 impressions of your ad.
CPC (cost per click) is a payment model where you only pay for user clicks on your ad.

Auction Vkontakte

1. The principle of formation of the transition cost

When paying for transitions (CPC):

the bid is affected by the creative (CTR of the ad).

When paying according to the CPC model, the cost of clicks is inversely proportional to the CTR of the ad: the lower the CTR, the higher the CPC.

The minimum cost of the transition is 5 rubles. (technically the minimum rate value) when paying using the CPC model.

2. The principle of cost per 1000 impressions

When paying for 1000 impressions (CPM):

the bid is affected by the number of advertisers for a given target audience in the auction
the bid is NOT affected by the creative (CTR of the ad).

When paying according to the CPM model, the cost of the transition does not depend on the CTR of the ad.

The minimum cost of the transition is 30 rubles.

Advertising campaigns
This section displays a list of advertising campaigns and ads within them. This is your main working interface, here you can carry out any actions related to the creation and management of advertising.
You can see the remaining budget, how much was spent today and yesterday, as well as a small statistics of advertising campaigns.
Be sure to set limits!
Otherwise, VK can "eat" your budget for a month per day.

Clicking on the campaign name will take you to the Ads section, and then clicking on the ad name will take you to the ad itself.

Here you can see all the information about the ad: what it looks like, how many clicks, complaints, etc. was.

Budget
Here you can view and replenish the balance of the advertising account.

How to replenish the balance of Vkontakte?

Go to the "Budget" section and click on the "Top up" button.

You will be prompted to select a payment type.

If you decide to make payment convenient for physical. persons, then you choose the payment method, specify the amount and make the payment. The minimum payment amount is 500 rubles.
If for legal persons - just enter your bank details.

Setting up and creating a Vkontakte advertisement

With its help, you can automatically negotiate with the administration of the communities that suit you about placing your ads in them.
No more complex processes coordination of the post with the community administration, it is enough to indicate the budget and dates of the campaign - the system itself will offer the optimal list of groups with maximum coverage within the budget.

Create a promotional post and submit it for moderation.
Specify the budget and placement period.
Examine the list of communities selected by the platform.
Confirm placement.

Let's analyze each step in more detail.

In a pop-up window, you will be prompted to select the type of post - a post with text and attachments or a repost of another post - write a text, a short title, and select an advertising campaign.

“Post with text and attachments” can be called a “regular post” on the community wall, and “repost of another post” is more suitable for promoting your community or VK page.
Up to 10 attachments can be added to each new entry: photos, videos, audio recordings, etc. Only one attachment can be attached to a "repost".

In the "Short name" field, you can write a name that will be used to identify the entry in personal account and SMS alerts. No one but you will see it.

2. Specify the budget and placement period
Click on the "Post Post" button and select the options you need to search for suitable communities.

3. Examine the list of communities selected by the platform
Based on the above data, the market platform will offer you a list of those communities that meet the stated criteria.

If some of the communities do not suit you, you can exclude them by clicking on the appropriate button.

4. Confirm placement
After you have completed the selection of communities, click on the "Post" button.
Booking a place will happen automatically in the time range that you specified.
Information about your applications will appear in the "Pending publication" section.

Application statuses

Vkontakte advertising campaign statistics

After publishing your entry, you can monitor its performance.
You can see detailed statistics for all entries or for a single entry in a particular community.

You can find out the total reach of users who viewed the advertisement, the number of clicks on the link, the number of group memberships if you are promoting it, and so on.

This data will help you analyze how your ads are performing in different communities and adjust your ad campaign for the best results.

Conclusion

Thus, we can conclude that thanks to the simple interface and many settings options, finding the target audience of VK you need is easy and simple. In addition, it does not require a large budget.

Dmitry Kovalev

The article will be useful to those who want to promote goods, services or communities using VKontakte publics, but do not know where to start. After reading, you will learn how to select groups with a target audience and compose posts that help achieve maximum conversion.

Audience Revealing

Before you search for communities, find out who your potential buyer and draw his portrait.

Identify Needs. Find out what need your product or service satisfies. It should be one thing that brings the target audience together. Polls and forums will help you figure out what customers want.

Learn about interests. Find out about the interests of your audience to determine the topic of the group.

For this task, the Cerebro Target audience search tool is suitable. It allows you to analyze the interests of potential customers of the selected community.

In the "User Analysis" section, insert a link to the group in which, in your opinion, the target audience is a member.

Cerebro will well complement another tool located in the Facebook advertising account - audience_insights. It shows the marital status, position, as well as the top favorite sites of your audience. And if you are studying the market in the USA, then in addition to the above, the level of salaries will also be available to you.

Determine gender and age. Firstly, these parameters will help you select groups with the right audience. Second, make the message in your post more personal. The service from Mail.Ru will help to find them out.

Community Selection

After compiling an avatar of the audience representatives, collect as many pages as possible that can be subscribed to potential clients. For this:

Use the "Community Search" "VKontakte".

Find groups through " Market platform» in your account.

Use third-party tools for working with VK groups, such as Pabler. In order to start the selection, go to the "Publics / profiles" section, subsection - "VKontakte publics".

Community analysis

When you have a decent list of groups on the same subject, check each of them against five criteria.

Presence of target audience

To find out if your potential customers are in the community, check the gender, age and geography of its members. These data can be viewed in the "Statistics" tab.

By gender, age and geo, check the presence of an audience in the group

Member activity

If there are people of the right age and gender in the group, we check it for involvement. This indicator is denoted by the abbreviation ER (engagement rate) and is calculated using the ratio of actions to coverage.

To understand whether ER is normal in a group, compare it with the indicators of leading communities in this topic.

Bots

You can find out the percentage of bots through the VKontakte application: Search for "dead" members and subscribers". To do this, go to the application, paste the link to the community and click "Scan".

The presence of bots is also shown by Pabler.

Usually there are 10–20% of bots in groups. Anything more is cheating

Another way to check the community for "dead souls" is to look at the outflow of subscribers. To do this, in the statistics of the page, look at the number of unsubscribes. A high jump in the unsubscribe graph is a clear sign a large number bots.

Coverage

Reach refers to the number of times a post has been viewed in the news feed or community wall. This metric only counts unique users. Moreover, VKontakte does not count the fast scrolling of the entry in the tape. The person must keep their attention on the text or image. You can also see this indicator in the group statistics.

The normal reach rate is 10-20% of the total number of subscribers. If a million people subscribe to the group, the reach should be 100,000 - 200,000.

Advertising entries

If competitors posted only 1-3 times, most likely their advertising did not bring results. It is worth checking it for professional suitability (read about this in the “Composing a post” block).

If advertising posts of competitors are published regularly, then most likely the group has the audience you need. And to get a piece of it, stand apart from the competition with creatives and unique selling propositions.

Accommodation

Through administrator

To post directly:

Find the administrator's contacts on the page. If there are none, write your offer in a message or in a suggestion on the wall.

Agree on the price, time and conditions of placement. By purchasing a package of accommodations at once, you can agree on a discount. But you should buy more than one advertising space at once only in already verified communities.
Choose the time of posting based on the activity of subscribers. If the seats are only available for a low activity period, ask the administrator to reduce the price a little. You can view the activity in the "Pabler" in the "Detailed statistics" tab.

Submit your post for approval. Please note that you may need to make changes. Therefore, it is better to send the entry in advance so as not to redo it five minutes before publication.

Through the exchange "VK"

Publication through the VK advertising exchange is 10-15% more expensive. Suitable for those who do not use third-party community search tools, as the service itself offers placement options. And also for those who do not connect third-party metrics to analyze the effectiveness of advertising, because in your personal account you can see detailed statistics after the campaign.

To place a post through the exchange:

Create an ad and submit it for moderation.

When post will be tested, it will appear in the "Active" tab - it can be placed. If it doesn't pass - "Rejected". In this case, the moderators will definitely indicate the reason, after correcting which, the ad can be sent back for moderation.

Based on the given parameters, find groups to place. You can search for them based on topics, budget, coverage, number of participants, etc. However, you won’t be able to find a specific community by name - the service itself will offer options.

Submit a placement request. Your ad will be automatically placed within the time range you specified.

Compiling a post

After you have agreed on the publication, prepare an advertising post.

In the ad, take into account the needs of the audience, tell how your product will solve their problem.

Analyze competitor ads, if any. Then come up with a unique offer and post style to make your creatives stand out from the crowd.

Examine the content of the public in which you plan to post. By learning which ones are the most popular, you will better understand the interests of subscribers. This will help make a more interesting and less promotional post.

Fill the text with emoticons to make it more noticeable and focus on the main thing. Just do not overdo it, the post should look natural, and the emoticons should fit the meaning.

Shorten long links in the text with vk.cc or Google URL Shortener. So the record will take up less space, look neater and, most importantly, inspire more confidence.

The image should be catchy to get your post noticed in the feed, but still relevant to the offer.

Write a catchy headline. To do this, make it the main benefit. If it does not interest the target audience, then no one will read your text, even the most useful and selling one.

Working with comments

Negative. After the publication of the entry, comments will be left under it, and not always positive. Therefore, try to work out all the negativity.

Informational. Also, people can ask questions: “how to order”, “how much does it cost”, “what is the advantage of the product”, etc. They also need to be answered in time.

Outsiders. Any off-topic remarks can be asked to remove the administrator.

Evaluation of results

To make it convenient to keep statistics and analyze the results, create a table in Google Sheets or Excel with the following fields:

name and link to the community,
advertising post,
placement cost,
date and time of posting,
administrator contacts,
number of transitions
the number of applications
ER group,
profit.

See data on transitions and applications in Yandex.Metrica. And to distinguish between your sponsored posts and the communities you host, add UTM tags to your links. Dmitry Dementy opened this topic in more detail in the article: "".

If placed through the VK exchange, in the advertiser's personal account after the RC you can see:

the total number of users who viewed the advertisement, and their distribution by gender and age;
the number of unique users who clicked on at least one link in the post;
the number of users who shared, commented on, or liked the post;
the number of subscribed users, if the community was advertised;
number of applications per group.

To open detailed statistics, click on the corresponding icon in the section of the corresponding advertising campaign.

If you sent an application directly, but there is no way to connect the metric, ask the administrator for the statistics of the post before deleting it. She shows:

overall reach and subscriber reach;
likes, reposts and comments;
the number of users who have hidden a post from their newsfeed;
the number of complaints about the publication;
The number of people who clicked on the link in the post.

Re-placements

If your first few community posts were successful, keep posting. But keep in mind that over time, ad conversion will decrease. Most members will notice your ad after a few placements, so next time they will ignore it. To overcome banner blindness, update your post every few placements.

Test the new header.
Change emoticons.
Change the structure of the text.
Post with a different image.

Give your post a new look and people will start noticing your post again.

For example, I posted several times in the community with this announcement:

The first placement brought ten leads, the second - eight, after the third placement only two applications came, after the fourth - three.

I changed the photo, came up with a new headline, added different emoticons, and the next day I posted in the same group.

Re-placements with a new post brought eight, and the second time - seven applications. Despite the fact that the text of the ad remained the same, only its visual part and title have changed.

Search for new communities

To increase coverage, you need to constantly look for new groups to place. To find similar communities, use an audience intersection tool such as Cerebro Target. In it, you can follow the link to the public in which you have already successfully advertised, find similar ones, where part of the same subscribers will consist. To do this, go to the "Audience search" section, the "Groups with target audience" subsection and insert a link to the desired page.

Groups can be filtered by the parameters you need and download links to them in a text document or in Excel.

To find audience intersections, you can also use free analogues, for example, the application "

is a new section in the popular social network, which is now available not only to communities, but also to ordinary users. At its core, this is nothing more than the Avito service familiar to everyone, only now it is built into your favorite "grid". VK can now post free advertisements on the sale of goods or services. How the new feature works, how to add a product and place an ad, we will describe further.

How to remove the restriction when listening to music in VK —

On this moment the new section is available exclusively in the desktop version of the social network. But in the near future, developers want to implement a similar function in mobile application on iOS/Android. The meaning of the new chip is to sell things, goods, services through VKontakte, which is much easier than using some third-party services. The social network has come to grips with the development of the internal ecosystem, for example, VK voice messages were recently announced, which are in demand among users.

How to add a product to VK? How to submit an ad?

Please note that the web version of VKontakte also contains the "Selected Products" and "Product Catalog" sections, where you can quickly view the products (ads) of your VK friends or, taking into account the specified parameters, around the world. There is a built-in search, you can quickly search by geolocation or name.

What products can be added to VK?

Clothing, children's products, accessories, electronics, computer technology, auto, transport, house and cottage, all kinds of services, etc. In a word, now you can easily sell any thing or service through Vkontakte.