The number of cars in Russia is growing inexorably, with the growth of motorization of the population, niches for the production of goods for cars are actively developing. Today we will consider a popular business idea, the implementation of which does not require large financial investment and complex business processes - this is the production of car shampoos, a business that allows you to recoup your investments in the shortest possible time and start earning.
From the classic household chemicals that each of us uses when washing dishes, car detergents contain more aggressive substances that allow various contaminants to be washed off the body. Shampoo is regularly bought by car washes, as well as by car owners who wash their own car.
What is attractive about this business?
- Most of the products are imported from abroad, in Russia the market is not yet completely filled with enterprises producing auto chemical goods. The right marketing campaign and you will take market share.
- The composition of products and production technology are easily accessible, the production process takes place in automated equipment.
- The market for production equipment is quite developed, which allows you to save money with a limited budget.
- Production does not require large areas. It is possible to install compact equipment even in the garage.
Studying the market
The production of car shampoo as a business is a promising direction. But first you need to conduct a study of this market, and answer the questions:
- presence of competitors in the region
- availability of demand for detergents for cars
- number of car washes and potential customers
Legal aspects
The production of car wash shampoo is not subject to compulsory licensing. To get started, you just need to register an individual entrepreneur or LLC at will, as well as choose the optimal taxation scheme, the next step will be to obtain permission from the fire and sanitary inspection, because. the production process is associated with the use of flammable chemical concentrates harmful to human health.
Shampoo production technology
The nomenclature of car shampoos is mostly divided into two types:
- standard concentrate (diluted 1 to 3 or 1 to 5)
- enhanced concentrate (diluted up to 1 to 12)
The technological process can be divided into the following stages:
All components in a certain dosage are mixed in a container;
- the mixture is heated;
- natural cooling of the mixture;
- the resulting liquid is packed in a container.
During the production process, soapy water is released, which can be reused for the next batch, thus. our production becomes waste-free.
Workshop Equipment
A distinctive feature of equipment for the production of car shampoos is their versatility. With the help of one technological line, we can produce windshield washer fluid, antifreeze and antifreeze, solvent, wheel and engine cleaner, rubber ink for tires, the only thing that is required between different productions is flushing the system and the necessary reconfiguration.
The dimensions of the line are quite compact and allow placing it on an area of 15 m2. From communications we need electricity and running water.
Calculation of profit and payback
Initial investments for the production of car shampoo, which will be used to equip the workshop, purchase an automatic line and raw materials, will amount to at least 850-900 thousand rubles. The cost of 1 kilogram of car shampoo concentrate for contactless washing is 30-40 rubles. The cost of detergents on the wholesale market starts from 80 rubles, the difference between the cost and the cost of sale will be our profit.
Car owners are paying more and more attention appearance native four-wheeled friend, take care of the cleanliness of the car interior. Therefore, the business in the production of auto chemicals and auto cosmetics is very promising and profitable.
Is it worth it to start?
Is it profitable or not to start an auto chemical business? The answer is unequivocal - of course it is beneficial:
- competition in this market segment so far not very strong - the volume of the auto chemical goods and auto cosmetics market is about 300 million dollars. For Russia, this is a modest figure;
- large initial investments are not required, it is realistic to invest in 600,000 - 800,000 rubles;
- the cost is 40 - 50 percent;
- payback can be achieved in one calendar year;
- creating autochemical products is easy. This does not require strong pressure, ultra-high temperature, hard-to-reach catalysts and special places for the disposal of industrial waste.
Our business valuation:
Starting investment 800,000 rubles.
Market saturation is average.
The complexity of starting a business is 5/10.
Where to start?
Create a business plan for the production of auto chemicals for a car:
- carefully study the "local" market. Find out which auto chemical products are in demand the most;
- identify potential buyers, try to find wholesalers to set up contract manufacturing autochemistry and autocosmetics.
Business registration and licensing
Which legal status choose? The best option – individual entrepreneur(IP). A simplified taxation system is available for him.
In the OKVED classifier, select two codes - 24.66.3, 24.66.4. This - economic activity for the production of additives, antifreezes and other lubricants.
If you produce your own unique non-franchise products, you will have to register trademark. Licensing is usually required. The exception is car wash shampoos.
As you can see, going through all the legal procedures and opening a plant for the production of auto chemicals in Russia is a relatively simple matter.
Search for raw materials
The Russian market of raw materials for auto chemical goods is still relatively small. The main players on it are:
- Tatarstan "Nizhnekamskneftekhim", specializing in the production of neonols;
- Chuvash "Khimprom" - creates sintanol and esters of phosphoric acid;
- "Plant of Organic Products" - manufacturer of DNS.
But no one produces large quantities of sulfanol in Russia. This mixture of sodium salts will have to be purchased from importers.
How much will raw materials cost? At first, depending on production capacity, you will have to spend about 60,000 - 150,000 rubles on its purchase.
Choice of productive technology
The main components of any auto chemical product are:
- purified distilled water without salts;
- surface-active chemical concentrated substances;
- various additives.
The formulation of many auto chemical products is not a secret behind seven seals, it is easy to find on the Internet. Slightly worse is the case with autocosmetics.
To select the appropriate production technology, you will need:
- professional technologist with extensive practical experience;
- if you can’t find a chemical pro, you can “legitimately steal” someone else’s technology - buy a small batch of raw materials from a serious supplier and find out at least an approximate recipe for a particular product along the way;
- the simplest option is the production of auto chemicals under a franchise (the right to produce products of a particular brand, to which, of course, “company secrets” are attached). Then you do not have to bother with the choice of technology and the search for professional technologists.
Equipment search
Buying equipment for the production of auto chemicals is a simple task. A container in which chemical components are mixed - main element any auto chemical business:
- For large, serious production, it is better to use reliable stainless steel containers.
- For a small business, a standard plastic tank will do.
You will also need:
- at least 2 dispensers and mixers;
- units for pouring products into containers and washing containers;
- pumps and pipelines for pumping raw materials into tanks;
- heating and cooling units;
- vacuum reactor;
- stop valve.
You also need to dispose of the dirty liquid - a "by-product" of cleaning autochemical containers. You will have to take it out on your own, or turn to utilities for help. In any case, there will be additional costs.
It is realistic to place the entire production line on an area equal to 20 squares.
The price of equipment is acceptable even for a novice entrepreneur. Depending on the size and load of production, a full-fledged production line will cost 300,000 - 800,000 rubles.
Room search
The optimal place for premises with auto-chemical equipment is industrial urban areas. Advantages in comparison with residential areas - cheap rent (within 20,000 - 50,000 rubles per month), the absence of conflicts with residents and less close attention from regulatory government agencies.
The premises must:
- be at least 50 square meters;
- have sewerage, water supply, connection to the electrical network;
- be heated. The minimum allowable temperature is +5 degrees;
- well ventilated, have a sufficient number of windows and hoods;
- comply with Russian sanitary and fire safety standards;
- be divided into two conditional zones - production (workshop or workshops) and storage. The latter must be isolated from direct sunlight. Auto chemicals for car washing and other products quickly deteriorate under the influence of ultraviolet radiation.
- have a large access area, which is convenient for large-sized Vehicle(trucks, KamAZ trucks, tank trucks).
Workers and chemists with higher education
For small production:
- more than 6-10 full-time specialists will not be needed. The "main" person will be a technologist - a chemist with higher education who knows various product formulations, is able to develop and implement know-how, follows all the latest trends in the auto chemical goods and auto cosmetics market;
- the number of workers can be different, it all depends on the degree of automation of production. Autochemical equipment is simple. A person with a secondary technical education masters it in two or three days;
- you can not do without an accountant and a manager, watchmen and storekeepers.
Search for consumers and markets
Finding a clientele is easy. Just need:
- Visit car washes. Today they can be found even in small settlements. Auto chemicals for car washes are special shampoos, contactless cleaners, wax and high pressure devices.
- Offer goods to chain stores selling auto parts. They are primarily interested in antifreeze, antifreeze, foams, concentrates and various auto chemicals for the engine (more precisely, washing it).
- Post information about products on "real" and virtual bulletin boards.
- Install advertising for the "everyman" on roadside banners. This is advisable if polishes for plastic surfaces, lotions for leather seats and other auto chemicals for car interiors are one of your business areas.
- Offer products to networks of gas stations.
- Create your own website with detailed information about the company and the products offered. Use contextual advertising to promote it. To create and promote a site, you need about 40,000 - 70,000 rubles. These costs will quickly pay off, since the presence of a website will immediately highlight the company, add solidity to it, instill confidence in customers in its success and reliability.
- Strive to make your product a recognizable brand, and not just use other people's ideas.
As you can see, the auto chemical goods and auto cosmetics business is good even for novice entrepreneurs. There is nothing super complicated and risky in it. No matter how trite it sounds, but with a strong desire, common sense and small start-up capital it is realistic to make even a small “garage” enterprise competitive and profitable. So why not try?
Market players speak of the production of auto chemicals and auto cosmetics as a fairly problem-free activity. There are only two main difficulties, by solving which, you will be able to establish a successful production with a greater degree of probability. The first problem is the search for an adequate technologist. The second is the search for raw materials for production ...
Raw material issue
The problem with the supply of inexpensive raw materials can be one of the most important at the start of the business. It so happened that in Russia there is a very scarce market for raw materials for the production of auto chemicals. It is very difficult, for example, to find suppliers of sulfanol P, one of the main components in the production of detergents. Often, our manufacturers have to make purchases abroad, which dramatically increases costs and increases the cost of production.
Of the well-known domestic companies producing raw materials for auto chemicals, several companies can be distinguished. Thus, OAO Nizhnekamskneftekhim (Tatarstan) produces neonols. LLC "Khimprom" (Chuvashia) - produces esters of phosphoric acid, OXANOL-KD6, short-chain sintanol ALM-7. CJSC Plant of Organic Products produces DNS. If you try hard, then from Russian raw materials you can make components comparable in characteristics to foreign counterparts.
Equipment and production technology
In principle, there are no secrets in the choice of equipment. The main equipment here is a container for mixing components. Underground industries that do not have serious capital often make do with ordinary plastic barrels. If you have money, then it is better to take stainless steel containers. In this case, the probability of spoilage of the product is reduced, and the quality is increased.
It is also important to consider the issue of waste disposal. After washing the tanks, a lot of dirty water remains, which has to be stored and then removed on its own or with the involvement of public utilities.
A unique production technology is not easy to get: all enterprises keep recipes in strict confidence. One of the most proven ways is to hire an experienced technologist. But it still needs to be found, and the specialist will require an appropriate salary. There is another way out: you can purchase raw materials from a large foreign supplier who will provide you with a basic recipe. And you can already get creative with it.
For example, to make a car shampoo, you will need approximately the following recipe: 3% - alkali, 3% - liquid glass, 10% - ALM-2 sintanol, 2% - SLES 70%, 3% - isopropanol, 70 g - Trilon B.
The basic recipes for the production of the same antifreeze and antifreeze are freely available, but with auto cosmetics and detergents it is already more difficult.
room
The premises for the organization of production should be chosen at a distance from residential facilities. The ideal option is to be located in the industrial zone of the city. Here, not only is rent cheaper, but there are practically no problems with regulatory authorities.
The floor area must be at least 50 sq. m., with the presence of water supply, sewerage, electricity at 380 volts and heating. If we are talking about a legal business, then the basement will not work, because you definitely need windows and an exhaust hood.
You can register a business as usual individual entrepreneurship on a simplified taxation system. The most relevant OKVEDs: "24.66.3 - Production of lubricants, additives to lubricants and antifreezes" and "24.66.4 - Manufacture of other chemical products".
The main consumers - how to establish sales of products
Product marketing can be done in a number of ways. The first is to look for clients on your own, driving around with commercial offers local car washes and auto parts stores. So, shampoos are very popular with car washers, and spare parts stores are actively purchasing products for blackening rubber, engine washing, liquid wax, different kinds polishes, antifreeze and antifreeze.
The second option is to place ads on the Internet. You can post information on bulletin boards wholesale deliveries autochemistry and autocosmetics. Also, it will not be superfluous to make your own website, which will show the solidity of your company. It can be promoted with contextual advertising- one of the most effective ways advertising for today. The creation and promotion of the site will cost 40 - 60 thousand rubles.
We invite you to open a mini-factory for the production of auto chemicals and detergents.
Own production- it's profitable:
- A promising market and a wide range of products;
- You can independently control the quality of products, make adjustments at the request of the client and give best price;
- The manufacturer earns up to 2 times more than any dealer - a markup of 120%, and has priority in the tender.
- Savings on logistics up to 80%. The dealer is carrying 1000 kg finished products, and the manufacturer of 200 kg of raw materials for its production; Presence large companies, suppliers of raw materials and packaging in each region of the country and neighboring countries.
Starting a business in short time for the following segments:
- Autochemistry and Autocosmetics;
- Antifreeze liquid from "economy" to "premium" class;
- Tosols and Antifreezes from "economy" to "premium" class;
- Household chemicals;
- Liquid soap;
- Industrial chemistry for enterprises.
In trade, the registered brands "AvtoHim", "Brilliant of Purity", "ChistoDA", "LinePro" are used.
The products are of high quality and affordable price. Thanks to this, the product is used in great demand both businesses and individuals.
Franchise offer for the production of auto chemicals and detergents
There are several types of starter packs:
Start "Auto" (550,000 rubles);
Start "Household chemicals" (550,000 rubles);
Start "Industrial chemistry for enterprises" (550,000 rubles);
Pro "Household Chemistry" (1,070,000 rubles) - automatic line production;
"Basic" (800,000 rubles);
"Plant" (1,090,000 rubles);
"Zavod Profi" (1,720,000 rubles) - an automatic production line.
We are always ready for dialogue and will prepare individual solution just for you.
Our company has a really working production, with a constant worked out sales. We are ready to meet you and conduct a detailed tour 24 hours a day, 7 days a week, tell you all the pros and cons of this business area.
Come and see for yourself!
Don't trust words, trust facts!
Why is our franchise profitable?
- Demanded product
Your products will be used by car washes, auto shops, auto centers, dealers, distributors, chains, motorists. - Bulk prices for raw materials
Collective purchase allows our partners to purchase raw materials and components at special prices and be out of competition even with respect to other manufacturers. This will allow you to remain the market leader due to low cost without loss of quality. - Well-established production system
We have developed a waste-free production system for chemical products, which has proven its effectiveness - in 2 years we have opened more than 20 such enterprises. - Education
We will train you and your employees in the technical specifics of production, business process management and, most importantly, SALES. We conduct trainings and seminars for partners. - Quick start - in 1 month you get current production, trained personnel and the first batch of goods produced by you, certified, ready for sale -
by selling it, you will return up to 30% of the investment in the first days. Installation and turnkey launch takes 30 days. - Payback - from 3 to 6 months
Our partners and dealers reached self-sufficiency in 3 months and began to receive net profit in the 4th month. - Professional Support
Each franchisee has a personal support manager with the qualification of a technologist. He is your representative in the parent company and is always in touch. Our purchasing, logistics, marketing, support departments, as well as our laboratory - work for you. - Minimum investment in production.
Requirements for the buyer of a franchise for the production of auto chemicals and detergents
- The presence of a legal entity with any form of organization;
- Production room- own or rented:
- water supply;
- sewerage for domestic purposes;
- ceiling height not less than 2.7 m;
- power supply 3x380 V;
- the width of the doorway is at least 1.5 m, for unhindered reception of equipment and raw materials.
Submit an application
Business model of a franchise for the production of auto chemicals and detergents
Business model for a year according to the minimum starter package "Auto", worth 550,000 rubles.
Brief excerpt from financial plan(numbers rounded) for a minimum starter package worth 550,000 rubles.
After the 6th month of work:
auto chemicals and auto cosmetics bring a turnover of 760,000 rubles per month, non-freezing liquid - 550,000 rubles per month.
Total turnover: 1,310,000 rubles.
Monthly costs:
production cost - 524,000 rubles
+ room rental - 19,500 rubles
+ communal payments- 3,000 rubles
+ salary with deductions - 18,906 rubles
+ royalties - 10,000 rubles
+ phone and internet - 1,600 rubles
+ banking service- 800 rubles
+ accounting services - 5,000 rubles
+ office expenses - 2,500 rubles
+ printing - 3,000 rubles
+ equipment repair and Consumables- 1 250 rubles
+ taxes - 10,000 rubles
Total costs: 599 556 rubles.
Net profit: 1,310,000 rubles - 599,556 rubles = 710,444 rubles.
Requirements for the premises for the production of auto chemicals and detergents
- Area 50 sq.m;
- Availability of heating, water supply and sewerage, electricity supply.
In this material:
The production of auto chemicals is promising and profitable. Car owners have to pay attention to the appearance and cleanliness of their vehicles, so the demand for special cleaning and other compounds is consistently high.
Production of auto chemicals: relevance, pros and cons of a business idea
Autochemistry is usually understood as windshield wipers, car shampoos, antifreezes, de-icers and some other means.
Among the advantages of opening a business for the production of such compounds:
- still low level of competition;
- no need for serious initial investments;
- simplicity of the technological process.
You can organize a workshop in a room with an area of only 50 square meters. m, and a minimum of personnel can work at the enterprise - a technologist and 1-2 handymen.
The disadvantages of business are associated with the instability of demand for certain types products in different seasons of the year. A variety of "non-freezing" will be bought up well only in cold weather, but car shampoos are bought mainly in the warmer months. Stable demand is observed at any time for windshield wipers.
The lack of the necessary technical knowledge will not become an obstacle to starting a business: you can work on a franchise. For 400-500 thousand rubles, the owner of the business will get the right to work under the name of a promoted brand using already proven technology. Also, he will not have to deal with the execution of documents confirming the quality of products.
Market analysis: assessment of demand, level of competition and risks
Before making a final decision to organize such a business, one should objectively assess the competitive environment in the region. We are talking not only about enterprises that manufacture auto chemical goods, but also about the range of similar products presented on the local market - it is possible that consumers will prefer to buy “imported” products, for example, because of their more affordable price. Expensive European trains, focused mainly on premium cars, are unlikely to become the main competitor - they have firmly occupied their niche. Will have to fight with cheap Chinese products.
Analyze whether there is a demand for products: are there other local manufacturers, how do local residents treat their cars, how often do they buy detergents. Particular attention should be paid to the number of car washes - all of them are possible wholesale consumers of the product.
The main business risk is the lack of demand for products. However, if this happens, the plant can be reoriented and produce other formulations on the same production line, such as home and professional cleaning products.
Organization of a business for the production of auto chemicals in stages
Company registration
You can work in the format of an LLC or an individual entrepreneur - the first option is more solid and preferable if the business is opened by two or more partners, and also if close cooperation with legal entities is planned. The taxation system is simplified. The next step is to conclude contracts with local utilities and obtaining a work permit in the fire department.
From the OKVED classifier, two codes should be selected at once - 24.66.3 and 24.66.4. They regulate the production of certain lubricants and chemical products. If you choose the option of working not on a franchise, but on your own, you will have to register a trademark.
You should also contact your local standardization body to issue specifications for each product - specifications. In general, this procedure looks like this:
- a description of the product and the process of its production is developed;
- probes are made;
- prototypes, together with a package of documents, are sent to a standardization institution;
- products are laboratory tested;
- in the absence of claims to the quality of auto chemical goods, a commission will be sent to production;
- based on the conclusion of the inspectors, a document is issued on the receipt of technical specifications.
Product quality control is not one-time, it is carried out at regular intervals. Unscheduled revisions are also possible - if there are problems with auto chemicals or a complaint is received about it to the SES or another authority. If the newly appointed commission reveals serious violations, the certificate is suspended until the problems are corrected or completely revoked.
Registration of technical specifications usually takes at least 6 months. To speed up this process, you can contact a company specializing in such services.
Over time, when the business develops so much that it is ready to enter the international market, you will need to obtain a certificate of conformity according to the ISO 9001 protocol.
room
The choice of the size of the room depends on the method of production and the volume of products: you can start in your own garage, but it is better to immediately equip a full-fledged workshop. Its minimum area is 50 sq. m, it is necessary to allocate a production, warehouse and administrative zone. The area should be well lit, but the equipment and reagents should not be exposed to direct sunlight.
All necessary engineering communications must be carried out in the room, it is important to maintain the desired temperature regime - no higher than 20℃. Supply and exhaust ventilation is obligatory, in winter the workshop must be heated.
Waste this production- water with chemical residues, and it must be disposed of in a certain way. An excellent option would be to rent a room with a sewer collector facing the treatment facilities. Otherwise, you will have to conclude an agreement with a utility organization on regular pumping waste water or hire a sewer truck.
It is forbidden to drain contaminated water into nearby water bodies or local ditches - this threatens with penalties ranging from a monetary penalty to criminal liability.
The building for the workshop should be located at a distance from residential buildings. Be sure to equip convenient access roads for freight transport.
Equipment
For the manufacture of auto chemicals, the following automated equipment is required:
- vacuum reactor;
- storage tank;
- dispensers for raw materials;
- bottling plant;
- washing equipment.
You can buy equipment with a lesser degree of automation and thereby reduce the initial investment in the business. On the other hand, a fully robotic line will help save on the number of workers.
Be sure to purchase a certain amount of workshop, warehouse and office furniture: tables, chairs, racks, shelves, cabinets.
Raw materials
The recipe for the manufacture of auto chemical compositions is different for different manufacturers, but the basis of all products can be called demineralized water, special chemical concentrates (for example, surfactants for car shampoos), and the required additives.
If auto chemicals are produced for use by private individuals, less concentrated raw materials are used in the manufacturing process. For professional non-contact type car washes, detergents are usually stronger.
All raw materials today are freely available on the market - there will be no problems with their purchase. But it is important to entrust the choice and improvement of the recipe to an experienced specialist.
Company staff
At first, only two people can work at the enterprise: a technologist and a handyman, but as the business grows, the staff will have to be expanded. We will need a few more handymen, an equipment repairman, a storekeeper, a manager, security guards. It is advisable to entrust accounting to an incoming specialist.
Advertising and marketing
- creating your own business card site, maintaining pages in social networks and contextual advertising;
- placement of outdoor presentation materials;
- distribution of printed materials at the locations of vehicle owners;
- placing ads in local media;
- phone calls and emails potential buyers with a proposal for cooperation.
Sales can be done in two ways:
- create your own marketing department or conclude an agreement with a third-party agent who will promote auto chemicals;
- sell manufactured goods to intermediary companies at wholesale prices.
Most owners of such enterprises prefer the second option: it allows you to fully focus on manufacturing process, requiring distributors only to comply with contracts in which it is advisable to establish a minimum monthly purchase volume.
Project financial indicators
