In what room to do airbrushing. Airbrush workshop

* Calculations use average data for Russia

150 000 ₽

Starting investments

200 000 ₽

50 000 - 70 000 ₽

Net profit

6 months

Payback period

The demand for airbrushing, as well as other auto services, is growing along with the constant increase in the fleet of Russians. However, airbrushing as a business has one advantage - you can paint not only cars.

Currently, airbrushing is a fashionable direction for restyling a car and is capturing new directions. For example, airbrushing on tires, laptops and mobile phones, skateboards and in interior design is gaining popularity. Airbrushing is rightly considered one of the promising types of business: having mastered the technique of airbrushing or hiring a qualified craftsman, a novice entrepreneur can open his own business almost from scratch and earn money from the very first months.

Why you should open an airbrush studio

According to the traffic police, over the past 10 years, the Russian car fleet has increased by 65%, and the annual increase in the number of cars is 1.5 million units. In this regard, the need for various auto services is growing.

The car service market is developing and offering new types of services to customers. IN Lately airbrushing of cars is gaining popularity - a method of applying images to a surface using liquid and powder dyes. The growing demand for the services of airbrushing centers is due to the fact that:

Airbrushing provides a car with a personality that protects it from car thieves. Oddly enough, but airbrushing is recognized as a very effective anti-theft means.

any car that has been airbrushed becomes piece goods. Its selling price is increased by 15%;

the ability to emphasize the design of the car, decorate it or hide some damage to the surface;

wear-resistant surface. The technology for making drawings involves the application of a special protective polish that prevents scuffs and scratches from minor mechanical impacts.

In addition, the high demand for airbrushing has spread to other areas. Today, airbrush services are used by owners of various establishments (cafes, bars, beauty salons, etc.), as well as owners of private houses. Airbrushing decorates not only cars, but also computers, mobile phones, furniture and walls.

When planning to open your own airbrushing center, you need to consider that, firstly, it would be more expedient to do this in major city, and secondly, you should immediately find an airbrush artist with experience and your own style. All potential consumers will be interested in services, focusing on the master. Therefore, choosing a master is not only the most important, but also the most serious task. A great start for a garage business - if you are that airbrush artist. Then, if you have skills and a garage, you can open a business with minimum investment.

The main income of the airbrushing center is formed by artistic painting of cars. However, many studios provide additional services, for example: airbrushing of motorcycles and helmets, facades of houses, interiors, computers and laptops. Recently, airbrushing of car tires is also gaining popularity.

With a sufficient flow of customers, it is possible to recoup the studio within 4-5 months.

If you want to open a profitable business with minimal investment, then an airbrush center can be a suitable option. The table reflects the key advantages and disadvantages of an airbrush center that should be considered when planning a business.

Advantages and disadvantages of opening an airbrush center

Advantages	Flaws
growing demand for this species services; relatively small start-up capital; it is possible to organize a business in the garage; the cost of airbrushing for a car may increase depending on the complexity of the drawing and the professionalism of the master; high level income	the popularity of business is observed in large cities, where the income of residents is higher; the need to obtain certain skills of the artist and have experience with airbrushing; airbrushing is not a cheap service, which can reduce demand; business seasonality: airbrushing is most in demand in autumn and spring

How to start an airbrush business

To get started, you need to do a little marketing research: to find out the quality of services of potential competitors and what exactly they offer. In recent years, in the airbrush market, services for painting laptops, mobile phones, sports and home appliances have been added to the car painting market, as well as offers and demand for decorating the walls of apartments and cafes with the help of airbrushing. A variety of offers will give the studio attractiveness, but still the lion's share of orders will be painted cars. It is better to plan the opening of such an enterprise at the beginning of the peak season - it is traditionally considered the last months of autumn and spring.

Before opening an airbrush studio, you need to assess the demand for services and the prospects for your business. As part of a small market research, you should also find out if you have competitors, what services they offer and at what cost.

Earn up to
200 000 rub. a month, having fun!

2020 trend. Intelligent entertainment business. Minimum investment. No additional deductions or payments. Turnkey training.

At the next stage of preparation, you must decide who will carry out the painting work. There are two options: learn the skills and run the business yourself, or hire qualified specialist. The first option will allow you to save on salaries for employees, as well as “keep your finger on the pulse of the business”: better understand the intricacies of work, be more involved in your business. The disadvantages are that not everyone can provide airbrushing services - you must have certain skills and qualities (starting with artistic skills and ending with a sense of taste). Also, the direct participation of the entrepreneur in manufacturing process means that he will pay less attention to the business itself as an activity. The second option from this point of view, looks more preferable. Difficulties may arise with the search for a good airbrush artist: firstly, there are not so many such specialists, and secondly, in order to attract a specialist, you need to offer him a decent salary.

Regardless of which option you choose, you should be familiar with airbrush technology.

Airbrush Technology

The main types of airbrushing depend on the method of applying the pattern: a stencil using an airbrush, pasting the surface with a finished pattern on a vinyl film, or work done by the artist manually.

The success of this type of business directly depends on the quality of the work performed. The client sees the quality of drawing and painting immediately, so it is necessary to hire only experienced craftsmen and use high-quality materials and equipment.

The technology for performing airbrushing on a car includes the following steps:

Determination with the customer of the style of the drawing and its location;

Drawing sketch development. With help computer program the drawing is applied to the image of the car in order to visualize how it will look in reality;

Approval of the sketch by the customer and transfer of the car for drawing. At the same time, it is very important to draw up a service agreement, which will detail the main conditions of work, the rights and obligations of both parties, technical condition auto. A signed contract can protect you from various customer claims.

Preparing the surface of the car for airbrushing. It is necessary to eliminate possible defects: scratches, chips, dents.

Drawing on the surface.

If the image is permanent, they varnish and polish the surface of the car. If the image is temporary (its service life is from six months to a year), varnishing is not necessary. After that, the customer can pick up his car.

Thus, painting a car is a long and painstaking process, each stage of which requires high-quality performance. There is another type of airbrushing - digital, which reduces the lead time. Digital airbrushing is performed by a special robot that calculates the curvature of surfaces, creates a three-dimensional model for “trying on” the picture. In digital mode, the selection of colors and all preliminary operations take place. After that, the car is placed in the spray booth, where the robot applies the image to the surface of the car.

How to register a business on airbrushing

The initial stage of opening an airbrush workshop is registering a business in government bodies. The airbrush studio is a highly specialized enterprise with a staff of 1-3 people. In this case, it is not advisable to register a business as an LLC, because this requires more reporting, full-fledged accounting. It is preferable to register as an individual entrepreneur.

So, in order to keep commercial activities it is necessary to register an individual entrepreneur with a simplified taxation system (“income minus expenses” at a rate of 15%). Types of activity according to OKVED-2: 96.09 Provision of other personal services not included in other groups. You will also need to issue such documents as the permission of the SES, the permission of the fire service and pay the state. fee for registration of IP in the amount of 800 rubles.

Choosing a site and premises for an airbrush studio

An airbrush studio will require a room of 25-30 sq. m. An ordinary garage or a former car service may come up. The main condition is good lighting. The room must be equipped with fire extinguishing equipment, connected to the water supply, sanitation and electricity system. You should also pay attention to the cleanliness of the workshop - there should be no dust in it, since its particles, if it gets on the surface of the car, can ruin the pattern. In this regard, it is desirable that the floor be tiled or concreted. You should also provide a convenient area for receiving customers, where you can discuss with them the sketches and nuances of the order.

Renting such a garage will cost an average of 17 thousand rubles.

The location for this type of business does not really matter. Clients make a decision in advance to contact the studio, which works by appointment.

Acquisition of equipment for an airbrush studio

To ensure production, equipment should be purchased. Modern multifunctional equipment is the key to quality work. The standard list of equipment required to equip an airbrush studio includes:

Airbrush. This is the main equipment for an airbrush studio, which cannot be saved on. The airbrush acts like a spray gun - the difference is only in a narrow spectrum of paint spray. The price of Chinese airbrushes ranges from 500 to 3000 rubles, but such an airbrush, by definition, will not be able to cope with its tasks and perform high-quality spraying. A good airbrush will cost 10-15 thousand rubles.

There are two types of airbrush models: these are models with a nozzle of 0.3 mm and 0.5 mm. An airbrush with a 0.3 mm nozzle is versatile and allows you to apply both large strokes and draw small details. An airbrush with a 0.5 mm nozzle is used by most artists to apply backgrounds and paint areas of images that do not require high definition. It allows you to make a gradient and is especially useful when decorating interior images. For initial work you will need to purchase a universal airbrush with a 0.3 mm nozzle. In the future, you can expand the lineup or use interchangeable nozzles. For example, to design more small parts(drawings on helmets, laptops), it is recommended to use a 0.2 mm nozzle. But then you should choose those models of airbrushes that have the option of interchangeable nozzles of different diameters. Models of the German firms Harder & Steenbeck and Grafo have such options.

Which airbrush to choose? The rating of airbrushes, compiled on the basis of reviews of professional airbrush artists, will help you decide on this issue:

Harder&Steenbeck

The choice is quite extensive, but with an accurate knowledge of the tasks and your own preferences, it is not so difficult to decide on the most suitable model.

Compressor. This device is designed to supply air to the spray gun at a certain pressure, so that the paint is sprayed evenly over the surface. Choosing the right compressor for an airbrush is very important, as it is one of the main tools on which the quality of the applied pattern depends. To choose the right compressor, the following parameters should be taken into account: performance level (measured in the number of liters of paint supplied by the compressor per minute); maximum pressure value; size and weight (the convenience of working with it depends on the dimensions of the compressor); the availability of accessories and parts included in the basic kit.

It is recommended to purchase a low-noise compressor with a receiver. The receiver is a small container under the compressor where air accumulates and then is fed into the airbrush. When the receiver is full, the compressor automatically turns off. This prevents the compress from heating up, which, firstly, has a positive effect on its durability, and secondly, it eliminates the possibility of pattern distortion due to compressor heating. You should also pay attention to the power of the compressor - it must correspond to the diameter of the nozzle. The cost of the compressor varies between 2-10 thousand rubles.

Pressure regulator with reducer. If the airbrush is not equipped with a pressure regulator, it must be purchased separately. This tool allows you to control the pressure under which the paint is supplied. The cost of equipment is 700-2000 rubles.

Other tools: airbrush hoses, airbrush holder, respirator, airbrush cleaning accessories, moisture eliminator, mixing containers, brushes, knives, mats, rollers, stencils, gloves, degreaser.

Paints, thinners, varnish.

All consumables will cost 30-40 thousand rubles. The main cost in this category is the cost of paint. You can't save on it. Poor-quality paints can not only significantly spoil the result of the work, but simply ruin the airbrush. High-quality paints are expensive, but the result obtained is much different from the images created by cheap paints. When choosing car enamel, it is better to give preference to trusted brands and manufacturers, for example, Standox, PPG, Brulex. Thus, the purchase of equipment for an airbrush studio will cost an average of 50 thousand rubles.

Airbrush studio recruitment

For the functioning of the airbrush studio, 2 employees will be enough: an airbrush artist and a master who will perform secondary functions: prepare the surface for painting and finish varnishing, monitor the serviceability and cleanliness of the equipment. In the future, you can hire another artist to increase the amount of work.

The choice of personnel should be approached responsibly, since it is the work of the master that determines the reputation and prestige of the company. The master must have work experience, a portfolio, skills in handling special equipment. Artistic education and experience in graphic editors are also welcome. Wage airbrush artist depends on the volume of completed orders, but on average it is about 30 thousand rubles per month.

Ready-made ideas for your business

To the assistant airbrush artist special requirements No. The duties of an assistant include cleaning the premises, preparing surfaces for painting and other assistance to the master in the work. The salary of such an employee is about 17 thousand rubles.

To establish all business processes, a manager may be required. His responsibilities will include maintaining documentation, working with clients, searching for new orders, marketing, and so on. Basic requirements: the presence of higher profile education, work experience, understanding of the specifics of this activity. The salary is from 20 thousand rubles. Monthly labor costs will be 60-80 thousand rubles.

If you plan to save on expenses, you can independently perform the functions of one of the positions.

Ready-made ideas for your business

A great option if the entrepreneur himself is an artist. This will make it much easier to get started. Very often, when opening this business, the question arises, where to learn airbrushing? Today, there are many courses for airbrushers. There are even online courses and video tutorials. Many airbrush studios also provide airbrush training services. There are similar courses and even airbrush schools in almost any major city. The cost of training is on average 10,000 rubles. In addition, the artist must be able to work not only on paper, but also in Coral Draw and Photoshop graphic editors in order to create image thumbnails.

Acquisition of consumables for an airbrush studio

Main Consumables in airbrushing, these are paints and thinners. It is important that the studio is always provided with the necessary amount of materials. Various types of paints are used in airbrushing: water-based, nitro-paints, artistic paints.

Water-based paints are harmless, dry quickly and are easy to apply. The most popular brands are eXmix and Air Master. The cost is about 200 rubles per 50 ml.

The advantage of nitro paints is that they dry instantly. This allows you to make a clear drawing. But they are toxic and require a special solvent. Brands - Fox, Air Master. The cost is about 100 rubles per 50 ml.

Artistic paints do not need to be diluted; brushes and airbrushes are used for their application. Advantages: a large number of shades, do not change color when dried. The main disadvantage is that they are thick, and for the airbrush they are diluted. Acryl Art and eXmix are the most popular brands. Cost - 100 rubles per 50 ml.

It is recommended to start buying paints in sets with a wide range of colors. In the course of work, the most popular colors will be determined, which should be purchased in the future. It is difficult to calculate the paint consumption per drawing. A drawing can be large or small, contain many elements, have many colors, and so on. On average, airbrushers spend on hood art medium difficulty paint costing about 3-4 thousand rubles.

How to promote airbrushing services

There is a fairly high level of competition in the car restyling market. Therefore, it is necessary to pay special attention to the advertising of the airbrush center. The basis of the marketing plan is a thorough study of the level of service and advertising campaign.

Determining the target audience is quite difficult. Currently, there is no clearly defined category of car owners who apply airbrushing to their cars. The studio's clients can be both owners of expensive premium cars and drivers of budget domestic cars. In addition, there are other services (airbrushing of motorcycles, laptops, interiors, etc.) - this expands the circle of potential consumers. If we are talking about target audience auto-airbrushing, then it is made up of owners of cars, mostly men aged 20 to 45 years.

Ready-made ideas for your business

The car owner, who decides who to entrust airbrushing his car to, most often makes a choice based on an example of work. Accordingly, it is necessary to draw up a portfolio of your studio in order to show the quality of your work. Also, advertising can be done by the so-called "word of mouth".

How to promote an airbrush studio:

Internet. Airbrush services are best promoted via the Internet. It is desirable to have your own website: firstly, this tool allows you to promote services via the Internet, and secondly, it simplifies the process of interaction with potential customers. The site should contain a list of services provided and a price list for them, a portfolio of studio work, contacts, a map, information about promotions and special offers. For an airbrush site, you only need a couple of web pages and a simple interface. The cost of such a site is about 25,000 rubles. To save on this type of advertising, you can create accounts in in social networks, where examples of work, contact information, etc. will be posted.

outdoor advertising. Outdoor advertising is an effective advertisement for car services. It is recommended to place it near traffic lights, road signs, gas stations, car dealerships, car washes, tire shops, etc. Manufacture and installation of one pointer next to road signs costs an average of 15,000 rubles.

building customer loyalty. To attract new customers and encourage the emergence of regular ones, it is necessary to provide an attractive loyalty program. For example, it could be issuing discount cards, including cumulative ones.

advertising in the media. You can place an ad in the newspaper or order an ad on the radio. A classic radio ad is a 30-second commercial, advertising text consists of 60-75 words excluding prepositions. The cost of radio advertising depends on the selected radio, and on the broadcast time of the video, its duration and the number of repetitions. On average, the cost of 1 minute commercial is about 4000 thousand in the period 7:00 to 22:00. The approximate budget for advertising promotion through the media is 15,000-20,000 rubles.

On average, the promotion of the project will have to spend at least 30,000 rubles. It is recommended to plan the main part of promotional activities for the first months of opening an airbrush studio. However, experience shows that most effective advertising service like this is a job well done. Qualified employees, quality work and thoughtful pricing policy will attract and retain customers.

An active marketing strategy allows you to speed up the process of recoupment of funds invested in the opening of an airbrush studio. In order for the project to pay off, it is necessary to serve at least two large clients per month.

How much do airbrush services cost?

The cost of airbrushing can be different and consists of many factors:

the complexity of the drawing;

the number of details for decoration;

condition of the paintwork;

the amount of consumables spent on the job.

The table shows approximate prices for various types of services.

Airbrush Center Price

In the future, it is possible to expand the list of services provided and engage in various types airbrushing.

How much can you earn from airbrushing?

The amount of profit received is influenced by factors such as:

number of clients;

possibility of simultaneous maintenance of several machines;

security of residents of the city where the studio operates;

the professionalism of the craftsmen and the quality of the work performed;

presence of competitors.

The lead time for 1 order is from 5 to 12 working days - depending on the complexity of the work. In this case, 1 master will be able to carry out up to 6 orders per month. The approximate revenue of the organization in this case will be 80-150 thousand rubles.

How much does it cost to open an airbrush center

The project requires involvement Money in the amount of 160,000 rubles. The main part of the required investments falls on the purchase of equipment - 31%, the share of advertising expenses - 19%, on the purchase of consumables - 19%, on working capital- 18%, and for other expenses - 13%.

Initial investment

In addition to the initial investment, monthly expenses should be planned, which are divided into variable and fixed.

Variable costs include the cost of purchasing consumables (paints and solvents). To simplify financial calculations, the value of variable costs can be calculated based on the average cost of the services of the workshop and a fixed trade margin of 400%, which includes the payment for the work of the airbrusher. Based on this, to complete a drawing worth 20,000 rubles, it is necessary to spend materials for 4,000 rubles.

Fixed costs include rent, advertising, depreciation, payroll, taxes and other expenses. The total amount of fixed monthly expenses will be about 100 thousand rubles. The payback period of the project with an initial investment of 150,000 rubles is 6 months. The net monthly profit of the project upon reaching the planned sales volumes will be 50-70 thousand rubles. The annual net profit for the first year of operation will be about 600,000 rubles. Return on sales in the first year of operation can reach 25%.

What are the difficulties of the airbrush business?

In order to assess business risks, it is necessary to analyze external and internal factors. External factors include threats related to the economic situation in the country, markets. To internal - the effectiveness of enterprise management.

External factors include:

high competition in the market, opening of new points in relative proximity, dumping of direct competitors. The emergence of new airbrushing studios will lead to a redistribution of the client base and profits. Often, large car services provide airbrushing services, which negatively affects the client base of small workshops. Reducing this risk is possible by creating your own client base, developing a unique selling proposition, competent pricing policy and promotion of consumer loyalty.

increase in the cost of rent, which will increase fixed costs and may affect financial condition. It is possible to reduce the likelihood of risk by concluding a long-term lease agreement and choosing a conscientious landlord. You can eliminate this risk by purchasing a property.

decrease in purchasing power. Airbrushing is a rather specific type of service. In the event of a decline in income or an unfavorable economic situation, it is likely that the majority will refuse the services of the studio. Therefore, this risk, which entails a reduction in effective demand, has a high probability. They are very difficult to manage and almost impossible to avoid. It is possible to neutralize the impact of risk by holding promotions and reducing the cost of services.

increase in the cost of consumables. This will lead to an increase in the cost of services and, otherwise, to a decrease in net profit. You can reduce this risk if you purchase consumables from a specific seller who can provide discounts to regular customers.

Internal risks include:

technological risks, which include incorrectly selected equipment, breakdowns, which can lead to a stop in business processes. It is possible to reduce this risk with regular monitoring of the serviceability of the equipment, the correct choice of equipment.

low level of work performed. In airbrushing, the main guarantee of a constant flow of customers is the professionalism of the artist. In the absence of decent jobs, neither advertising nor reduced prices will save the business from serious financial losses and business reputation. To avoid this, it is necessary to extra education, improve training courses.

non-fulfillment of the planned sales volume. It is possible to reduce this risk with an effective advertising campaign that involves various promotions and bonuses;

decrease in the reputation of the institution among the target audience in case of errors in management or a decrease in the quality of services. It is possible to mitigate the risk with constant monitoring of the quality of services, obtaining feedback from customers and taking corrective actions.

The most serious risks in this business are the risk of competitive reaction and reduced purchasing power. Therefore, special attention must be paid to the formation competitive advantage, especially - the pricing policy, as well as the creation of a flexible system of work with clients. To mitigate the impact of the risk of reduced purchasing power, it is recommended to diversify the business and provide various services to ensure a constant flow of orders.

In custody

Airbrush studio is a promising and profitable business. To prove this in practice, it is necessary to ensure the main success factor - the quality of services. This is what will allow you to attract customers and set a decent fee for services - from which the company's revenue is formed. So, you've done market research, found a professional airbrush artist, advertised your services. But after opening, you find that customers do not come to you. What to do? First, analyze all the previous stages of work and identify the mistakes made in order to correct the shortcomings.

Second, don't expect too much from a growing business. Be prepared for the fact that at first the earnings will be small. To increase earnings and keep the business, you will have to make a lot of effort. Therefore, when you plan expenses, lay down a certain amount to cover the costs in the first months of operation. Thirdly, remember that even the most accurate calculations and preparation cannot guarantee you success. Any business is associated with risk, so it is easier to prevent risks than to eliminate their consequences.

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Profitability calculator for this business

* Calculations use average data for Russia

160 000 ₽

Starting investments

200 000 ₽

70 000 ₽

Net profit

6 months

Payback period

Airbrushing is a fashionable direction in car restyling, which can bring excellent profits to a budding entrepreneur. This business can be opened even alone and in your own garage.

1. PROJECT SUMMARY

The purpose of this project is to open an airbrush studio to provide a range of quality services for the decoration of cars and other surfaces. The project is designed for implementation in a city with a population of more than 500 thousand people.

Currently, airbrushing is a fashionable direction for restyling a car and is capturing new directions. For example, airbrushing on tires, laptops and mobile phones, skateboards and in interior design is gaining popularity. Therefore, the opening of an airbrush studio is a promising line of business. The advantages include a growing demand for this type of service, a high level of income with a relatively small start-up capital, simple conditions business.

For the implementation of the project, a room (garage) is rented that meets all necessary requirements. total area premises is 30 sq. m. The main target audience is the owners of cars, of which 60% are men aged 20 to 45 years.

The initial investment is 160,000 rubles. Investment costs are directed to the purchase of equipment, advertising, the purchase of consumables and the formation of a working capital fund until the project reaches payback. The main part of the required investments falls on the purchase of equipment, the share of which is 31%. Own funds will be used to implement the project.

Financial calculations take into account all income and expenses of the project, the planning horizon is 3 years. It is anticipated that after this period, business expansion will be required. According to the calculations, the initial investment will pay off after 6 months of work. It is planned to reach the planned sales volume in the sixth month of operation. In this case, the net profit will be 70,000 rubles / month, and the annual net profit for the first year of operation will be more than 500,000 rubles. Profitability of sales in the first year of work - 28%.

2. DESCRIPTION OF THE INDUSTRY AND COMPANY

The car service market is developing and offering new types of services to customers. Recently, airbrushing of cars is gaining popularity - a method of applying images to a surface using liquid and powder dyes. The growing demand for the services of airbrushing centers is due to the fact that:

Airbrushing provides a car with a personality that protects it from car thieves. Oddly enough, but airbrushing is recognized as a very effective anti-theft tool.

any car that has been airbrushed becomes a piece goods. Its selling price is increased by 15%;

the ability to emphasize the design of the car, decorate it or hide some damage to the surface;

wear-resistant surface. The technology for making drawings involves the application of a special protective polish that prevents scuffs and scratches from minor mechanical impacts.

Earn up to
200 000 rub. a month, having fun!

2020 trend. Intelligent entertainment business. Minimum investment. No additional deductions or payments. Turnkey training.

When planning to open your own airbrush center, you need to consider that, firstly, it would be more expedient to do this in a large city, and secondly, you should immediately find an airbrush artist with experience and your own style. All potential consumers will be interested in services, focusing on the master. Therefore, choosing a master is not only the most important, but also the most serious task. A great start for a business - if you are that same airbrush artist. Then, if you have the skills and a garage, you can open a business with minimal investment - about 100 thousand rubles.

If you want to open a profitable business with minimal investment, then an airbrush center can be a suitable option.

Advantages and disadvantages of opening an airbrush center

Advantages	Flaws
growing demand for this type of service; relatively small start-up capital; it is possible to organize a business in the garage; the cost of airbrushing for a car may increase depending on the complexity of the drawing and the professionalism of the master; high income	the popularity of business is observed in large cities, where the income of residents is higher; the need to obtain certain skills of the artist and have experience with airbrushing; airbrushing is not a cheap service, which can reduce demand; business seasonality: airbrushing is most in demand in autumn and spring

Thus, we can talk about the attractiveness of this business. It is not difficult to open it, it is enough to understand the basic nuances and comply with certain conditions. Airbrushing itself is a whole art, therefore, in addition to the entrepreneurial component, creativity and professionalism of the master are important in this business.

3. DESCRIPTION OF AIRBRUSHING STUDIO SERVICES

This business plan involves the opening of an airbrush center that specializes in artistic painting of cars. The success of this type of business directly depends on the quality of the work performed. The client sees the quality of drawing and painting immediately, so it is necessary to hire only experienced craftsmen and use high-quality materials and equipment.

The technology for performing airbrushing on a car includes the following steps:

Determination with the customer of the style of the drawing and its location;

Drawing sketch development. Using a computer program, a drawing is applied to the image of a car in order to visualize how it will look in reality;

Approval of the sketch by the customer and transfer of the car for drawing. At the same time, it is very important to draw up a service agreement, which will detail the main working conditions, the rights and obligations of both parties, the technical condition of the car. A signed contract can protect you from various customer claims.

Preparing the surface of the car for airbrushing. It is necessary to eliminate possible defects: scratches, chips, dents.

Drawing on the surface.

Painting a car is a long and painstaking process, each stage of which requires high-quality performance. There is another type of airbrushing - digital, which reduces the lead time. Digital airbrushing is performed by a special robot that calculates the curvature of surfaces, creates a three-dimensional model for “trying on” the picture. In digital mode, the selection of colors and all preliminary operations take place. After that, the car is placed in the spray booth, where the robot applies the image to the surface of the car.

The cost of airbrushing can be different and consists of many factors:

the complexity of the drawing;

the number of details for decoration;

condition of the paintwork;

the amount of consumables spent on the job.

Airbrush Center Price

In the future, it is possible to expand the list of services provided and engage in various types of airbrushing. At the initial stage, it is planned to carry out airbrushing on vehicles and small parts (helmets, laptops, mobile phones).

The lead time for one order is from 5 to 12 working days, depending on the complexity of the work. In this case, one master will be able to perform from 2 to 6 orders per month. The approximate revenue of the organization in this case will be 80-100 thousand rubles.

4. SALES AND MARKETING OF THE AIRBRUSH STUDIO

Determining the target audience is quite difficult. Currently, there is no clearly defined category of car owners who apply airbrushing to their cars. In addition, there are other services (airbrushing of motorcycles, laptops, interiors, etc.) - this expands the circle of potential consumers. If we talk specifically about the target audience of auto-airbrushing, then it is made up of car owners, mostly men aged 20 to 45 years.

How to promote an airbrushing center?

Internet. Airbrush services are best promoted via the Internet. It is desirable to have your own website: firstly, this tool allows you to promote services through the network, and secondly, it simplifies the process of interaction with potential customers. The site should contain a list of services provided and a price list for them, a portfolio of studio work, contacts, a map, information about promotions and special offers. For an airbrush site, you only need a couple of web pages and a simple interface. The cost of such a site will be about 25,000 rubles. To save on this type of advertising, you can create accounts on social networks, where examples of work, contact information, etc. will be posted.

outdoor advertising. Outdoor advertising is an effective advertisement for car services. It is recommended to place it near traffic lights, road signs, gas stations, car dealerships, car washes, tire shops, etc. The manufacture and installation of one sign next to road signs costs an average of 15,000 rubles.

building customer loyalty. To attract new customers and encourage the emergence of regular ones, it is necessary to provide an attractive loyalty program. For example, it can be the issuance of discount cards, including accumulative ones.

advertising in the media. You can place an ad in the newspaper or order an ad on the radio. The classic of radio advertising is a 30-second video, the advertising text consists of 60-75 words, excluding prepositions. The cost of radio advertising depends on the selected radio, and on the broadcast time of the video, its duration and the number of repetitions. On average, the cost of one minute of a commercial is about 4,000 rubles. during the period 7:00 to 22:00. The approximate budget for advertising promotion through the media is 15,000-20,000 rubles.

An approximate plan for promoting the airbrush studio is presented in the table below. In accordance with the calculations, it is planned to spend 30,000 rubles on the promotion of the project. The main part of advertising activities is planned for the first months of the airbrush studio opening.

Event	Description	Costs, rub.
	To attract attention potential clients it is necessary to place signs in places of accumulation of a potential target audience. Costs include the creation of signs, as well as their installation
	To do this, it is supposed to create advertising material (flyers / booklets) and distribute it in places where the target audience is concentrated. Costs include the cost of creating and printing flyers, as well as wages for promoters. The promotional material contains a 10% discount coupon for the first visit.

As experience shows, the most effective advertising of a car service of such services is a perfectly done job. Qualified employees, quality work and thoughtful pricing policy will attract and retain customers.

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How much can you earn from airbrushing cars? The amount of profit received is influenced by factors such as:

number of clients;

possibility of simultaneous maintenance of several machines;

security of residents of the city where the studio operates;

the professionalism of the craftsmen and the quality of the work performed;

presence of competitors.

Based on the fact that one airbrush artist is involved in our project, the amount of monthly revenue will be up to 200,000 rubles.

5. PRODUCTION PLAN OF AIRBRUSHING STUDIO

How to open an airbrush studio from scratch? The algorithm for opening a project involves the following steps:

Decide on a site and a room for the studio.

Purchase specialized equipment.

Hire skilled workers.

Select suppliers and purchase consumables.

Let's dwell on each point in more detail.

1. Business registration. The initial stage of opening an airbrush studio is registering a business with government agencies. To conduct commercial activities, an individual entrepreneur is registered with a simplified taxation system (“income minus expenses” at a rate of 15%). Types of activity according to OKVED-2: 96.09 Provision of other personal services not included in other groups. fee for registration of IP in the amount of 800 rubles.

2. The choice of site and premises. An airbrush studio will require a room of 25-30 sq. m. An ordinary garage or a former car service may come up. The main condition is good lighting. The room must be equipped with fire extinguishing equipment, connected to the water supply, sanitation and electricity system. You should also pay attention to the cleanliness of the workshop - there should be no dust in it, since its particles, if it gets on the surface of the car, can ruin the pattern. In this regard, it is desirable that the floor be tiled or concreted. You should also provide a convenient area for receiving customers, where you can discuss with them the sketches and nuances of the order. Renting such a garage will cost an average of 17,000 rubles. The location for the airbrush studio does not really matter. Clients make a decision in advance to contact the studio, which works by appointment.

3. Purchase of equipment. To ensure production, it is necessary to purchase equipment. Modern multifunctional equipment is the key to quality work.

The standard list of equipment required to equip an airbrush studio:

Airbrush. This is the main equipment for an airbrush studio, which cannot be saved on. The airbrush acts like a spray gun - the difference is only in a narrow spectrum of paint spray. The price of Chinese airbrushes ranges from 500 to 3000 rubles, but such an airbrush, by definition, will not be able to cope with its tasks and perform high-quality spraying. A good airbrush will cost 10-15 thousand rubles.

There are two types of airbrush models: these are models with a nozzle of 0.3 mm and 0.5 mm. An airbrush with a 0.3 mm nozzle is versatile and allows you to apply both large strokes and draw small details. An airbrush with a 0.5 mm nozzle is used by most artists to apply backgrounds and paint areas of images that do not require high definition. It allows you to make a gradient and is especially useful when decorating interior images. For initial work, you will need to purchase a universal airbrush with a 0.3 mm nozzle. In the future, you can expand the range or use interchangeable nozzles. For example, for the design of smaller details (drawings on helmets, laptops), it is recommended to use a 0.2 mm nozzle. But then you should choose those models of airbrushes that have the option of interchangeable nozzles of different diameters. Models of the German firms Harder & Steenbeck and Grafo have such options.

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Which airbrush to choose? The rating of airbrushes, compiled on the basis of reviews of professional airbrush artists, will help you decide on this issue:

Harder&Steenbeck

The choice is quite extensive, but with an accurate knowledge of the tasks and your own preferences, it is not so difficult to decide on the most suitable model.

Compressor. This device is designed to supply air to the spray gun at a certain pressure, so that the paint is sprayed evenly over the surface. Choosing the right compressor for an airbrush is very important, as it is one of the main tools on which the quality of the applied pattern depends. To choose the right compressor, the following parameters should be taken into account: performance level (measured in the number of liters of paint supplied by the compressor per minute); maximum pressure value; size and weight (the convenience of working with it depends on the dimensions of the compressor); the availability of accessories and parts included in the basic kit.

Other tools: airbrush hoses, airbrush holder, respirator, airbrush cleaning accessories, moisture eliminator, mixing containers, brushes, knives, mats, rollers, stencils, gloves, degreaser.

Paints, thinners, varnish.

4. Recruitment. For the functioning of the airbrush studio, 2 employees will be enough: an airbrush artist and a master who will perform secondary functions: prepare the surface for painting and finish varnishing, monitor the serviceability and cleanliness of the equipment. In the future, you can hire another artist to increase the amount of work.
A great option if the entrepreneur himself is an artist. This will make it much easier to get started. Very often, when opening this business, the question arises, where to learn airbrushing? Today, there are many courses for airbrushers. There are even online courses and video tutorials. Many airbrush studios also provide airbrush training services. There are similar courses and even airbrush schools in almost any major city. The cost of training is on average 10,000 rubles. In addition, the artist must be able to work not only on paper, but also in Coral Draw and Photoshop graphic editors in order to create image thumbnails. There are no special requirements for the candidacy of an assistant, but it is desirable to have experience in painting cars.

5. Purchase of consumables. The main consumables in airbrushing are paints and thinners. It is important that the studio is always provided with the necessary amount of materials. It is recommended to start buying paints in sets with a wide range of colors. In the course of work, the most popular colors will be determined, which should be purchased in the future. It is difficult to calculate the paint consumption per drawing. A drawing can be large or small, contain many elements, have many colors, and so on. On average, airbrushers spend about 3-4 thousand rubles on a drawing on the hood of medium complexity.

6. ORGANIZATIONAL PLAN OF AIRBRUSHING STUDIO

The working hours of the workshop are from 9:00 to 19:00, weekends are Sunday and Monday. Based on this, it is formed staffing. Staff - 2 people, including an entrepreneur who fulfills orders and maintains accounting records. The master performs all auxiliary functions in the studio. The total wage fund is 65,000 rubles.

Staffing and payroll

7. FINANCIAL PLAN OF THE AIRBRUSHING CENTER

The financial plan takes into account all income and expenses of the airbrushing center, the planning horizon is 3 years. It is assumed that after this period, business expansion will be required.

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The project requires raising funds in the amount of 160,000 rubles. The main part of the required investments falls on the purchase of equipment - 31%, the share of advertising expenses - 19%, on the purchase of consumables - 19%, on working capital - 18%, and on other expenses - 13%. The project is financed by equity.

Investment costs

Variable costs include the cost of purchasing consumables (paints and solvents). To simplify financial calculations, the value of variable costs is calculated based on the average cost of the services of the workshop and a fixed trade margin of 400%, which includes the payment for the work of the airbrusher. Based on this, to complete a drawing worth 20,000 rubles, it is necessary to spend materials for 4,000 rubles.

Fixed costs include rent, advertising, depreciation, payroll and other expenses. The amount of depreciation deductions is determined by the straight-line method, based on the term beneficial use fixed assets in 3 years. TO fixed costs also include tax deductions, but they are not taken into account in the table, since their size is not fixed and depends on the amount of revenue.

Airbrush studio fixed costs

Thus, fixed monthly expenses were determined in the amount of 95,000 rubles.

8. PERFORMANCE EVALUATION

The investment attractiveness of this project can be judged on the basis of simple and integral performance indicators. The change in the value of money over time is accounted for using the discounted cash flow method.

The payback period of the project with an initial investment of 160,000 rubles is 6 months. The net monthly profit of the project upon reaching the planned sales volumes will be 70,000 rubles. It is planned to reach the planned sales volume for the sixth month of operation.

The annual net profit for the first year of operation will be about 550,000 rubles. Return on sales in the first year of operation will be 28%. The ROI is 38.2% and internal norm profit exceeds the discount rate and is equal to 22%. The net present value is positive and amounts to 882,966 rubles, which indicates the investment attractiveness of the project.

The financial plan takes into account the optimistic sales forecast that can be expected due to high efficiency advertising campaign and quality work.

9. RISKS AND WARRANTIES OF AIRBRUSHING STUDIO

To assess the risk component, it is necessary to analyze external and internal factors. External factors include threats related to the economic situation in the country, markets. To internal - the effectiveness of the management of the organization.

Among external risks stand out:

high competition in the market, opening of new points in relative proximity, dumping of direct competitors. The emergence of new airbrushing studios will lead to a redistribution of the client base and profits. Often, large car services provide airbrushing services, which negatively affects the client base of small workshops. Reducing this risk is possible by creating your own customer base, developing a unique selling proposition, a competent pricing policy and stimulating consumer loyalty.

increase in the cost of rent, which will entail an increase in fixed costs and may affect the financial condition. It is possible to reduce the likelihood of risk by concluding a long-term lease agreement and choosing a conscientious landlord. You can eliminate this risk by purchasing a property.

Internal risks include:

low level of work performed. In airbrushing, the main guarantee of a constant flow of customers is the professionalism of the artist. In the absence of decent jobs, neither advertising nor reduced prices will save the business from serious financial losses and damage to business reputation. To avoid this, it is necessary to undergo additional training, attend refresher courses.

non-fulfillment of the planned sales volume. It is possible to reduce this risk with an effective advertising campaign that involves various promotions and bonuses;

decrease in the reputation of the institution among the target audience in case of errors in management or a decrease in the quality of services. It is possible to mitigate the risk with constant monitoring of the quality of services, receiving feedback from customers and taking corrective measures.

Generalized data on the analysis of the risk component of the project are given in the table below. Thanks to the quantitative risk assessment, it is possible to determine what the entrepreneur should focus on and what measures to foresee in order to minimize losses.

Quantitative risk analysis

According to the above calculations, the most serious risks are the risk of a reaction from competitors and a decrease in purchasing power. Therefore, it is necessary to pay special attention to the formation of competitive advantages, especially pricing policy, marketing strategy, as well as the creation of a flexible system of work with clients. To mitigate the impact of purchasing power risk, business diversification is recommended.

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The essence of business

Organizing a business of this kind is no more difficult than any other. It is enough just to understand the main aspects that are necessary to get started, and development and success will come with experience and regular customers. Airbrushing itself is a whole art, therefore, in addition to the entrepreneurial component, other points are also important in this business, for example, the professionalism of the staff.

If you omit the details and nuances, then you can highlight the main essence, which will help you understand what the business is all about. Here, at first glance, everything is extremely simple - the client gives the car, orders a drawing, gets the finished result and pays for the service. But this is just the tip of the iceberg. The entire airbrushing business can be divided into several components, each of which requires financial investments and competent management. Without due attention and careful preparation, such a business will never justify the investment and effort. Airbrushing will not only not bring profit, it will become unprofitable. To avoid this, and to achieve some success, each component should be considered in more detail.

Business components

Any business consists of many components, and professional airbrushing is no exception. In this case, the following main aspects can be distinguished:

room;
equipment;
Consumables;
staff;
smart advertising.

The overall success of the business depends on each of these components, so each of them is discussed in more detail below.

Room for airbrushing

Airbrushing space is perhaps the most important and costly issue for starting this business. The first thing to decide is to choose appropriate place. If possible, such a business is best organized near the city center and away from competing firms. Clients should have no difficulty finding your firm. Nearby, it is desirable to organize a small parking lot for those who have just come to you for information, and for those who have already left their car for airbrushing.

The room itself must be of sufficient size for the location of the car and equipment, as well as for the free movement of the artist. In this case, three options can be distinguished:

purchase of finished premises;
rent;
independent construction.

The first and last option requires a lot start-up capital which not everyone has. But rent is by far the most popular and accessible way get at your disposal the desired premises.

The next step is to organize the renovation of the premises. All internal surfaces must be finished with a material that will not collect dust, absorb moisture and lose heat. It is desirable to make the color of the walls and ceiling white, while they should not form glare from light sources.

An important point is the equipment of proper ventilation and air filtration. Only purified air that does not contain dust and moisture should be supplied to the room. It is also desirable to filter the internal air; for this, there are special hydraulic filters that perfectly clean solvent vapors and paint mist.

An equally important point is the organization of proper lighting. Airbrushing requires great precision and efficiency from the artist, and poor lighting will not contribute to either the first or the second. Light is best done on the basis of fluorescent fluorescent lamps. Sources should be evenly spaced along the ceiling and walls. Light should fall equally on all elements of the car.

Equipment and consumables

Equipment and consumables will cost a little less, however, there are a lot of little things here, each of which matters. Most equipment and consumables are best bought with the advice of a person who will directly work with airbrushing. The basic equipment you will need to get started is listed below:

quality airbrush;
compressor with pressure stabilizer;
spray guns;
a tool for removing corrosion and preparing the body;
paint sets;
computer with graphic editors;

As for the airbrush, this tool should definitely be chosen by the artist. The device should be convenient for a particular person. In addition, he must be able to set it up, and skillfully work with it. This also applies to paints, since colors and shades are more understandable to an artist than to an entrepreneur.

Everything else can be purchased independently, focusing on the experience of other people. If business plans are serious, then buying everything cheap is not worth it. As experience shows, such savings lead to large losses. For example, a cheap compressor that has pressure surges will not be able to provide good quality drawings, even if your artist is a real ace.

Special attention you should pay attention to the spray guns that will be needed to prepare the surface. Therefore, you will have to separately purchase a gun for applying soil. Completely different options for choosing an airbrush for applying the base and varnishing the pattern. There is no way to achieve here with one cheap tool good quality and location of clients.

Staff

Those who have been in business for a long time can say with confidence that good staff is the most important component of any business. Moreover, airbrushing requires not just the ability to work with equipment, but artistic talent, which not everyone has. So, recruiting starts with the artist. Where to look for it?

You can try the traditional methods - submitting ads to print resources or on the Internet. And you can get down to business with creativity. Take a look around - today there are a lot of craftsmen who leave their creations on the walls and fences of the city. Often such artists post their pseudonyms under masterpieces, by which they can be found on social networks and so on.

In addition to the artist, it is advisable to hire a separate person who has experience in body repair. Often, before applying airbrushing, you may need a procedure such as removing corrosion, leveling dents, and so on.

Qualitatively, only an experienced person in this matter can cope with such a task. In order not to spend on additional worker, you can drive customers' cars to the nearest body repair service. However, the cost of their services will not always save you money.

For the rest, you can rely on yourself. Since in most cases airbrushing is not a business that needs a large staff of employees with accountants, secretaries, deputies and other office plankton. You can entrust all matters with finances, documentation, advertising and other details to yourself. At the very least, this is advisable at the initial stage of development, until the business gets back on its feet.

Advertising

Despite the fact that this component of the business is given in the last paragraph, advertising is one of the most important aspects of any business. Even if you have the most beautiful artist and high-quality expensive equipment, no one will come to you if you do not declare your services to potential clients.

A high-quality drawing applied directly on your premises, which will be visible to those passing by, will work well and attract the attention of motorists.

prospects

In conclusion, we can give several options, or forecasts, for the development of an airbrush business. The fact is that this art is gaining popularity not only among motorists. Later it will be possible to start drawing drawings on other objects and objects. Many people who are guided by the same desire to stand out from the crowd, order original drawings on the gates of their garage, decorate the walls of the house or interior design.