toshiba company. Toshiba: Japanese engineering genius

Over 140 years of its history, the company has become a transnational corporation and has become one of the world's largest manufacturers of electronics and electrical engineering.

Structure

On January 15, 2019 Toshiba Group published details on reorganization of the structure which the company intends to begin in 2019 financial year, within the policy of consolidation of divisions and simplification of hierarchical structure. It is planned to reorganize and consolidate business units in key companies groups:

Toshiba Energy Systems & Solutions Corporation. The goal is to become one of the world's leading companies working in the field of cyber-physical systems (CPS) data from the physical world for analysis in virtual world digital technologies, and then use them to benefit through constant feedback between them. The company includes division of power systems (Power Systems Division) and division of network aggregation (Grid Aggregation Division).

Toshiba Infrastructure Systems & Solutions Corporation. The company includes a division of social systems (Social Systems Division).

Toshiba Electronic Devices & Storage Corporation. The company includes division of system devices (System Devices Division) and the European division of Toshiba Electronics Europe (TEE).

Toshiba Digital Solutions Corp. The company includes the division of ICT solutions (ICT Solutions Division) working in the field of solutions of artificial intelligence and Internet of things.

Also, after the sale of the Toshiba Memory division, the company retained a 40.2% stake in the new Toshiba Memory Corporation (TMC) created on the basis of this division.

Performance indicators

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2018: Reduction of revenue by 6% to 3.69 trillion yens

For fiscal year which came to the end at the end of March, 2019 revenue of Toshiba made 3.69 trillion yens ($33.67 billion at the exchange rate for May 14, 2019) that is 6% less in comparison with previous year.

The annual turnover in division of Toshiba Storage & Electronic Devices Solutions in which sales of hard drives are considered rose by 2% and reached 900.9 billion yens. In the direction of Infrastructure Systems & Solutions, a 4% rise to 1.29 trillion yen was registered.

The rest of the business turned out to be falling. For example, the division of Energy Systems & Solutions showed decrease in annual revenue by 22% to 652.7 billion yens. Sales of Industrial ICT Solutions products sank 2% to 253.1 billion yen. For 7% revenue in division of Retail & Printing Solutions decreased - to 485.4 billion yens.

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2019

Mass layoffs as part of the restructuring

On May 13, 2019 Toshiba announced mass layoffs within the restructuring directed to recovery of financial health of the Japanese giant.

Toshiba told about liquidation of working positions in the document in which the reporting for 2018 financial year is reflected. According to the published materials, by the end of March 2019, 823 employees left, agreeing to the early retirement program.

Toshiba also intends to cut 350 jobs in the semiconductor business, which is suffering due to falling demand for chips in China. Until the end of March 2024, it is planned to dismiss a total of 7 thousand people.

Following an accounting fraud scandal and the bankruptcy of its Westinghouse Electric subsidiary, Toshiba is restructuring its operations. Several assets have been sold and cost-cutting measures implemented, but the tech giant is still looking for new revenue drivers following the sale of its lucrative semiconductor business.

Although the corporation retained a voting stake in the sold "daughter" Toshiba Memory, the Japanese giant stopped paying attention to it. Instead, he focused on energy and infrastructure products, as well as electronic equipment. In addition, it launched new business for the production of lithium-ion batteries for cars.

Toshiba is undergoing a restructuring that is hurting the company's sales, but should improve profitability, chairman and CEO Nobuaki Kurumami said.

As part of the restructuring, Toshiba has proposed a list of nominees for board members, including seven new independent and five international board members. These nominations will be considered for annual meeting shareholders on June 26, 2019.

Structure reorganization

1. Establishment of the Department for the Development of New Business Lines

The Department will serve two complementary roles: accelerating business growth with its own technology assets, and funding active external research, information and expertise through a corporate venture capital (CVC) fund. The CVC fund is 10 billion yen (over US$92.5 million). These funds will be used to invest in start-ups in Japan and abroad in areas where synergies can be achieved with the growing business of the Group - for example, in energy, logistics and life sciences - as well as in venture capital funds with experience in these sectors.

2. Reorganization and consolidation of business units in the key companies of the group

Toshiba Energy Systems & Solutions Corporation

The Business Design Project Team at Toshiba Energy Systems & Solutions Corporation will bring together resources across the company to help accelerate the growth of digital transformation businesses.

The move is in line with Toshiba Group's strategy to become one of the world's leading cyber-physical systems (CPS) companies. Such companies can collect data from the physical world for analysis in the virtual world of digital technology, and then use it to reap benefits through constant feedback between them.

On April 1, 2019, Toshiba Energy Systems & Solutions Corporation will merge the Nuclear Energy Systems & Services Division and the Thermal & Hydro Power Systems & Services Division into its structure. ) to the established Power Systems Division. In turn, the Transmission & Distribution Systems Division and the Energy Aggregation Division will be merged into the Grid Aggregation Division.

Toshiba Infrastructure Systems & Solutions Corporation

Toshiba Infrastructure Systems & Solutions Corporation will merge the Water & Environment Systems Division and the Social Systems Division into the Social Systems Division. These two divisions are already operating on the basis of common core technologies, sales and service channels, which will contribute to the optimization of both the business itself and the management structure.

Toshiba Electronic Devices & Storage Corporation

Toshiba Electronic Devices & Storage Corporation will merge the Mixed Signal IC Division and the Logic LSI Division into the System Devices Division. As a result of the consolidation, LSI technologies of analog and digital systems, which were developed in parallel in the respective divisions, will be combined. The company will strengthen management by sharing and reallocating development resources, thus strengthening the core business and facilitating more efficient use of common functions.

Toshiba Digital Solutions Corporation

Toshiba Digital Solutions Corporation will merge the Government & Public Corporation Solutions Division and the Industrial Solutions Division into the ICT Solutions Division. The company will make better use of resources for AI and IoT technologies, and advance advances in CPS and digital transformation.

3. Reorganization and closure of the Materials and Devices Division

Toshiba will transfer the business, manufacturing operations and affiliated companies of the group, managed by the Materials & Devices Division, to the respective departments of the Group in order to strengthen their operations and ensure rapid decision making.

2018

Getting rid of distressed assets and dismissal of 7 thousand people

On November 8, 2018 Toshiba announced sale of problem assets and reduction of 7 thousand jobs that corresponds to 5% of the state. The layoff program will run for five years.

Japanese conglomerate sells liquid fuel business natural gas(LNG) in the Chinese gas company ENN Ecological for $15 million. However, after the closing of the deal, scheduled before the end of March 2019, Toshiba will have to transfer about $821 million to ENN as a commitment to purchase 2.2 million tons of LNG over 20 years from the company Freeport LNG in Texas. The total value of the contract is $7 billion.

The cost of exiting the US LNG business has already been accounted for by Toshiba in financial reporting for the first half of the financial year. As Reuters notes, Toshiba has spent years selling gas to energy customers or getting out of business.

Toshiba also announced the liquidation of the British nuclear division of NuGen. This project involved the construction of the Moorside nuclear power plant in Britain, and Toshiba's decision raises doubts about the country's future plans to use a new atomic energy to replace the energy capacity that will be lost due to the closure of coal-fired power plants that will close in the coming years.

Statement of mass layoffs, disposal of assets, as well as plans to buy up to 40% of the shares had a positive effect on Toshiba's quotes. On November 8, 2018, the company's shares rose by 12.7%, according to Tokyo stock exchange. In the process of trading, the rise in quotations reached 13.7% - the highest level in the previous two years.

The updated concept of "Essence of Toshiba"

On September 26, 2018 the Toshiba corporation provided the updated concept "Essence of Toshiba" containing the rethought purposes and values.

The concept will be applied across the entire group of companies as part of an initiative to harmonize and integrate diverse businesses and processes around the world.

The Essence of Toshiba concept was presented to employees of corporation on July 1, 2018. From October 1, 2018, it will be applied in all divisions of the group, together with updated visual images. The rebrand will be implemented as part of a global advertising campaign, an updated digital and social strategy, as well as a full range of branded communication materials.

At Toshiba, we believe these strategic moves will help us lay a solid foundation for our future prosperity. The updated vision reflects our desire to make a meaningful contribution to creating a safer and cleaner world and a society that is both resilient and dynamic. We want to make people's lives comfortable and interesting, giving answers to questions that bring a wonderful future closer.

Ichiro Hirata, Corporate Vice President

Recall of 3.4 million power supplies due to fire

In June 2018, Toshiba announced a global recall of computer power supplies. It turned out that the devices are prone to overheating and fire.

Under service campaign More than 3.4 million power supplies for Dynabook laptops and other PCs have been affected. These products were manufactured between December 2009 and July 2011 and sold in Japan, Europe and other regions. Defective products have model designations G-71C0009S210, G-71C0009T110, G-71C0009T210, or G-71C0009T116.

Over 517,000 power adapter recalls were in the Japanese market. At the same time, it is not specified who the manufacturer of low-quality products is.

According to the manufacturer, recalled PSUs may have insufficient water resistance and ignite due to the decomposition of components. Toshiba began to replace faulty computer components with new safe ones. Replacement is free of charge for customers.

Cases of overheating power adapters that led to a massive recall of Toshiba products have happened before. So, in September 2010, a Japanese electronics manufacturer announced the need to repair 41,000 Toshiba Satellite T123, Satellite T135D and Satellite Pro T130 laptops sold in the US from August 2009 to August 2010. The recall was launched after 129 cases of overheating and deformation of the plastic around the power connector were recorded. Including in two cases, consumers received minor burns, and in two other cases, minor damage was caused to the property of laptop owners.

Sale of computer business of Sharp company for 4 billion yens

In early June 2018, Japanese consumer electronics and display maker Sharp announced it was buying Toshiba's computer business, returning to a market it had left eight years earlier.

Sharp has agreed to acquire an 80.1 percent stake in Toshiba's Client Solutions division, which develops and sells laptops, for 4 billion yen (about $36.47 million at the rate of June 5, 2018). The deal is scheduled to close by October 1st.

The deal highlights Sharp's recovery under the control of Foxconn, which bought the Japanese company in 2016, according to Reuters news agency. The partnership with Foxconn is expected to help Sharp produce laptops at lower prices than competitors, boosting demand and generating profits.

The agreement between Sharp and Toshiba is unusual, as Japanese companies, by contrast, are leaving the PC, smartphone and consumer electronics markets, including TVs, under pressure from South Korean and Chinese competitors.

Toshiba sells laptops and tablets for corporate clients and consumers under the Dynabook brand. In the three fiscal years by the end of March 2018, the company's computer business accumulated an operating loss of 97 billion yen, and sales decreased by 75% due to the fact that Toshiba stopped selling PCs abroad and outsourced the production of these products. Bloomberg.

Toshiba continues to sell assets after losses incurred as a result of an accounting scandal and write-offs in the nuclear business. For example, a Japanese conglomerate sold its television, household appliances, and semiconductor businesses. According to Toshiba, the corporation is now focusing on sectors such as energy and social infrastructure.

Nobuaki Kurumatani is the new CEO

February 14, 2018 Nobuaki Kurumatani appointed CEO Toshiba. He will also head the board of directors of a Japanese corporation. Read more.

Sale of Westinghouse for $4.6 billion and its debts for $2.16 billion

In January 2018, investment corporation Brookfield Business announced the acquisition of Toshiba Corp. 100% in Westinghouse for $4.6 billion. The deal will be financed by approximately $1 billion in equity and $3 billion in long-term debt financing. The transaction is expected to close in the third quarter of 2018 and is subject to the approval of the Bankruptcy Court and other regulators.

In January 2018, it became known that Toshiba Corp. will sell claims on the assets of its bankrupt American subsidiary, Westinghouse Electric, to a consortium of investors led by the American hedge fund Baupost Group, as well as shares of Westinghouse-related companies to Brookfield investment fund.

As reported in a Toshiba press release, the company will sell claims on assets totaling about $8.1 billion for $2.16 billion. Toshiba expects to complete this transaction by the end of January 2018.

All of Toshiba's shares in companies associated with Westinghouse, including shares in its holding company in , will be sold to Brookfield, the likely future owner of Westinghouse, for $1.

Toshiba expects to sell shares of Westinghouse-related companies to Brookfield by the end of March 2018.

The sale of claims on Westinghouse's assets will be reflected in Toshiba's financial statements for the current fiscal year, resulting in an increase in its net worth of approximately 410 billion yen ($3.68 billion).

The company previously forecast that at the end of this fiscal year ending in March 2018, its equity will be negative - 750 billion yen.

However, thanks to a 600 billion yen recapitalization in December 2017 through the issuance of new shares, as well as a capital increase through the sale of claims on Westinghouse assets, Toshiba expects its net worth to be positive at the end of the year. This is expected to allow it to avoid delisting shares.

2017

Redemption of 10% stake in Westinghouse from Kazatomprom

In December 2017, it was announced that Toshiba had bought a 10% stake in its bankrupt subsidiary Westinghouse Electric from the National Atomic Company (NAC) of Kazakhstan, Kazatomprom, in accordance with the terms of the put option agreement, the press service of Kazatomprom reported.

Kazatomprom acquired Westinghouse shares in 2007 from Toshiba Corporation for $540 million. Under the terms of the put option agreement, Kazatomprom had the right to sell its shares back to Toshiba Corporation for a fixed price of $522 million.

"Today, Kazatomprom received a payment for Westinghouse shares in the amount of $522 million under the previously exercised right to a put option," the report says.

The press release emphasizes that, taking into account the dividends received during the period of holding shares in the amount of $103 million, Kazatomprom made a return on investment in the total amount of $625 million, which exceeded the initial investment in Westinghouse shares by $85 million.

Sale of TV business

On November 14, 2017 Toshiba announced sale of television business to the Chinese manufacturer of electronics Hisense Group. The Japanese conglomerate has continued to divest assets to rebuild its crippled financial position.

According to Agence France-Presse, citing a statement from Toshiba, the company is selling a 95% stake in Toshiba's Visual Solutions division, which specializes in the production of TVs, as well as audio and video equipment. Hisense agreed to pay 12.9 billion yen ($113.6 million) for this. Toshiba retained the remaining 5% share of the business.

Commenting on the deal, Toshiba called it part of "structural reforms" aimed at strengthening the "financial base" of the corporation.

Toshiba has gone into deep loss after a multibillion-dollar write-off in the US nuclear business. As a result, the company's net asset value turned negative, threatening the manufacturer with a stock withdrawal from the Tokyo Stock Exchange and subsequent even more serious financial problems. To prevent delisting, Toshiba has decided to sell its $18 billion semiconductor business, controlled by Swiss meter maker Landis+Gyr, and now its TV division.

For the fiscal year ending at the end of March 2017, Toshiba shipped 700,000 TVs. Revenue of Toshiba Visual Solutions made 43.7 billion yens ($384 million), losses - 6.14 billion yens ($54 million), transfers Nikkei Asian Review.

The representative of Toshiba told the edition that the transaction on sale of Toshiba Visual Solutions which is going to be closed by February, 2018, does not assume reduction of the state of this division (has about 700 people).

Japanese government and Bain Group buy out Toshiba's semiconductor business for $18 billion. The company retains a 40% stake in the new company

But Toshiba retained a 40.2% stake in the new company created from that division. Read more.

Separation of core businesses into separate companies

Toshiba Corporation consolidates advanced electronic and electrical product and system developments in three strategic business areas: energy, infrastructure and storage systems.

As of April, 2017 Toshiba consists of the following main divisions:

Energy & Infrastructure (energy equipment, transport systems);
Community Solutions (POS terminals, elevators and other equipment for use in buildings);
Electronic Devices & Components (hard drives, semiconductors);
Lifestyle Products & Services (computers, washing machines, refrigerators, cameras).

The separation of Toshiba's core business into new companies will affect about 19,000 employees. The corporation promises to keep the salaries of transferred workers, but warns that the amount of payments will vary depending on the efficiency of the new enterprises.

Some of the employees cited by the Nikkei are worried about the upcoming restructuring, which they believe could put some people out of work.

Toshiba management says there is no future for the company

On April 11, 2017 the management of Toshiba stated that he does not see the future at the company. Huge losses force the Japanese conglomerate to sell assets.

In October-December 2016, Toshiba received a net loss of 647.8 billion yen (about $5.6 billion), and in the last nine calendar months of the same year, cash losses reached 532.5 billion yen ($4.6 billion). For the 2016 fiscal year ended March 31, 2017 calendar year, the corporation expects a loss of 1.01 trillion yen ($9.2 billion).

Toshiba has twice postponed the publication of the financial report. The third delay could have led to the removal of the company's shares from the stock exchange in Tokyo, so the conglomerate provided quarterly data without the approval of the auditor - PricewaterhouseCoopers Aarata. After verification, the financial results are likely to be revised.

Start of negotiations on the sale of the TV business

On April 9, 2017 it became known of the forthcoming sale of TV business to Toshiba company.

Appliances maker Vestel has shown interest in the deal, according to the Nikkei. Vestel was involved in licensed assembly of TVs under the Toshiba brand for the European market.

The number of candidates may include Chinese companies from the Hisense Group (produces mobile and home appliances).

Experts estimate the amount of a possible deal at "several hundred million dollars". Its completion is likely in March 2018 - the end of the company's financial year.

Bankruptcy of Westinghouse Electric

On March 29, 2017, Toshiba's subsidiary, Westinghouse Electric, filed for bankruptcy in . Read more.

2016

Restarting the computer business

2015

Resignation of company president Hisao Tanaka

In mid-July 2015, the media reported on the impending resignation of Toshiba president Hisao Tanaka due to a financial scandal in a Japanese corporation.

According to the business publication Nikkei, Mr. Tanaka has already warned his associates of his intention to step down in September 2015. The name of his successor is not named. Toshiba itself refrained from informative comments, saying that no decisions have been made, as the incident related to the discovered inaccuracies in the financial statements is still being investigated.

In the spring of 2015, Toshiba announced that a number of divisions of the company in the period from 2011 to 2013 underestimated the cost of a number of infrastructure projects, which led to inflated profit expectations. A special independent committee was created, which began to check the activities of Toshiba.

According to the Nikkei, the commission found that Hisao Tanaka and former Toshiba president Norio Sasaki, who by mid-2015 is vice chairman of the board of directors of the company, instructed their subordinates to delay the calculation of losses in a number of infrastructure projects. If the involvement of top managers is proved, they cannot avoid layoffs. This may be announced after the end of the investigation, the source adds.

6,800 job cuts

The liquidation of work positions will be carried out both in Japan, where it is planned to launch an early retirement program, and abroad. Toshiba did not specify the amount of cuts in a particular country.

The announced personnel reorganization will have a greater impact on the company's television business. In the division occupied by him, 3,700 jobs will be cut, which corresponds to 80% of the total. Toshiba will also sell its TV facility in Indonesia.

In addition, it is planned to sell a research complex in the suburbs of Tokyo and a controlling stake in the business of issuing medical equipment, which before the corporation called one of the main drivers of its income growth.

According to the Nikkei edition, Toshiba will spend about 200 billion yens ($1.64 billion) for restructuring. Against the background of these expenses the company expects the record loss equal to 550 billion yens ($4.5 billion) following the results of the 12-month reporting period which will come to the end at the end of March, 2016. A year earlier, net losses were measured at 38 billion yen ($312 million).

Also, the Japanese conglomerate predicts a rather big operating loss for the year - 340 billion yen ($2.78 billion). This suggests that large cash losses are associated not only with one-time expenses for business transformation, but also with the company's problems in daily work in the market, The Wall Street Journal notes.

According to Bloomberg, Toshiba's loss of more than 500 billion yen is more than double the corporation's total net income over the past 20 years.

At the time of the close of the Tokyo Stock Exchange on December 21, 2015, which took place before the announcement of losses and job cuts at Toshiba, the company's shares had fallen in price by almost 10%. March 2015 securities almost doubled in price.

Identification of grandiose frauds in overstatement of financial indicators

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In April 2015, Toshiba discovered errors in the financial statements and initiated an investigation, which was conducted by a team of independent auditors until August. They found that Toshiba management deliberately misrepresented financial indicators, which led to an overstatement of earnings by 155 billion yen ($1.3 billion) over the seven-year period starting in 2008. This is three times more than the amount that was discussed in the company itself before the start of the audit. Profit before tax was overstated by 225 billion yens ($1.9 billion), follows from the message of Toshiba of September 7, 2015. Read more.

2012: Acquisition of a part of business of IBM

The division of Toshiba carries on negotiations with IBM about acquisition of a part of its business on production of POS terminals (Point of Sale Terminal) and the cash registers applied in shops for settlements with clients for purchases – the unnamed source reported to Reuters on April 17, 2012. It is known that he is directly related to the upcoming deal.

According to the Japanese newspaper Nikkei business daily (unofficial data), Toshiba intends to pay IBM about $870 million, or 70 billion Japanese yen. Part of the funds Toshiba will allocate from its own cash reserves, part will take on credit.

Analysts explain such a high cost of the transaction with an extensive base of IBM clients with access to international markets. In particular, it includes the world's largest retail chain Wal-Mart Stores and largest network toys and children's stores Toys "R" Us, both headquartered in . IBM currently holds the largest share of the POS terminal market at 22%, while Toshiba's division has only 7%.

If the deal goes through, Toshiba's half-owned subsidiary Toshiba Tec will become the world's largest manufacturer of POS terminals and related equipment. It also acts as a manufacturer of cash registers and management software. retail sales And warehouse activities. Obviously, the acquisition will allow Toshiba Tec not only to acquire an impressive customer base and increase its presence in the market, but also to strengthen its technological leadership. The company already offers a number of promising cloud services for store owners, buyers and product manufacturers.

After the announcement of the forthcoming deal, despite the general contraction of the market, Toshiba Tec's share price increased by 7.5% and reached $4.09. Presumably the final decision will follow a meeting of members of the boards of directors of the companies.

For entertainment systems, players and laptops).

The appointment of Thompson was the beginning of a new stage in the development of the Japanese company, as for the first time a European will take the presidency.

1939: Merger of the companies in Tokyo Shibaura Electric

In 1939, the two companies, each a leader in their field, agreed to merge and form a joint electrical equipment manufacturer called Tokyo Shibaura Denki (Tokyo Shibaura Electric). Soon this company became widely known under the name Toshiba.

1890: Establishment of the lamp factory Hakunetsusha & Co.

Hakunetsusha & Co was founded in 1890 by Ichisuke Fujioka, the first Japanese manufacturer of electric incandescent lamps.

1875: Tanaka Seizo-sho founded

The history of Toshiba began in 1875, the year of the founding of Tanaka Seizo-sho (Tanaka Engineering Works), which became the first Japanese manufacturer of telegraph equipment. The founder of the company, Hisashige Tanaka, was a well-known inventor in Japan. Among his most outstanding inventions are mechanical dolls and watches that do not need to be wound.

The history of Toshiba is full of discoveries and bold decisions. It began 140 years ago, when, under the pressure of the industrial age, Japan's well-established reputation as a state living on ancient traditions was destroyed.

The Beginning of the Journey (History of Toshiba Corporation)

Toshiba was founded by two great inventors. Hisashige Tanaka, "Thomas Edison of Asia" became widely known for his true talent as an inventor. Hisashige studied mathematics and astronomy and invented many things using his unique imagination - a light source that shone ten times brighter than a candle, a spring clock that kept accurate time for over 200 days. He even worked in heavy industry, where he designed locomotives, steamboats and cannons. The slogan that greeted visitors to Tanaka Engineering Works, "We improve life by creating things people need," expressed true dedication. Ichisuke Fujioka was Japan's "Father of Electronics." He pioneered the production of incandescent lamps in Japan and was a pioneer in the Japanese electronics industry.

Toshiba founders
Hisashige Tanaka and
Ichisuke Fujioka

Electricity was just beginning to take over the world, and in 1899 Japan's first manufacturer of electrical lighting equipment was named the Tokyo Electric Company. Around the same time, one of Japan's largest manufacturers of heavy electrical equipment was named Shibauro Electric Company. In 1939, the two companies merged, after which the Tokyo Shibauro Electric Company became a family name in the world, although the Toshiba brand was not the official name of the company until 1978.

Toshiba air conditioners

In the 1970s, Toshiba took its place in the world market as a modern multinational company with an impressive product range and an extensive network of factories around the globe. In 1978, the name Toshiba Corporation was officially assigned to the company.

Through continuous development in air conditioning, Toshiba has been at the forefront of energy saving and climate control technology for decades.

1930 Tokyo Shibaura Electric Co.
(Toshiba) released the first
sealed
compressor for refrigeration
equipment and for the first time in
Japan started production
domestic refrigerators

The history of Toshiba air conditioner development began in 1930, when the company developed Japan's first hermetic compressor for refrigeration.

1961- we released the world's first residential split-system for air conditioning.
1968- Toshiba launches Japan's first rotary compressor and begins building an international network in Europe, North America and the Middle East.
1978- we produced the first air conditioner controlled by a microprocessor.
1980- Toshiba created the world's first inverter air conditioner. The revolutionary inverter compressor control technology has significantly improved the performance and energy efficiency of air conditioning systems. Following Toshiba, the entire Japanese market has moved to the development and sale of air conditioners based on inverter technology.
1988- we released the world's first twin-rotor compressor.
1993- Toshiba has launched a new series of digital inverter air conditioners with a twin-rotor compressor - silent and economical.
year 2000- Daiseikai, the world's first household air conditioner that purifies the air with the quality of a professional air purifier.
2010- SMMS-i, the world's first fully inverter VRF system with three compressors in the outdoor unit.
year 2014- Toshiba Corporation entered the TOP-100 leading innovative brands (according to Thomson Reuters media company).

Toshiba today

Today, Toshiba Corporation has 112 branches and affiliated companies in almost 40 countries, and is one of the largest companies in the world. Toshiba employs approximately 200,000 people worldwide. With the main production base in Japan, and factories in Thailand and China , we sell air conditioners in more than 120 countries through our own trading network and through independent distributors.

Headquarters
Toshiba Corporation
in Tokyo

Toshiba Air Conditioning has over 1200 patents in Japan and other countries around the world. Leadership in the air conditioner industry starts with science, cutting-edge technology and key components. Toshiba's leading position is reinforced by a system of joint management of all stages of work - from design and development to quality control of production, delivery, installation and training of our customers.

We take full responsibility for the products we offer to our customers. Toshiba creates new standards of comfort for a modern person, cares about the health and prosperity of society.

Scientific research and technical achievements of Toshiba

Scientific and experimental work in the field of modern technologies is carried out jointly with Toshiba R&D center, reports on them are sent to engineers and specialists from other departments of the company. Toshiba is partnering with leading universities to develop fundamental and new technologies and, together with world leaders, to create ever more advanced, cost-effective and efficient climate system components.

Toshiba air conditioners have long won international recognition. To ensure maximum reliability and high quality of air conditioners, Toshiba applies a production test system for all climate equipment. All Toshiba air conditioning plants have received ISO 9001 quality management and assurance certification.

Toshiba has earned international recognition for the creation of energy-efficient products and the introduction of environmentally friendly means of production. The company's environmental management system is certified in accordance with the requirements of the ISO14001 standard. Toshiba is the first manufacturer in Japan to use R410A refrigerant in all its products. Toshiba products have earned international recognition and 14 environmental awards, including the Ministry of international trade and industry in Japan.

2003 - “Main Prize” for contribution to energy saving in the competition of the Ministry of Energy and Resources (Japan). Product: Super MMS VRF system with cool/heat selection. Toshiba was awarded for the introduction of an energy-saving system that contributes greatly to conserving natural resources and reducing global greenhouse gas emissions.

2004 - Japan Refrigeration and Air Conditioning Engineering Association Award for “Best Technical Solution” . Appreciation of the achievements of technology and installation in the field of refrigeration and air conditioning.

2005 - Institute of Electrical Engineering (Japan). Research competition in the field of development of electrical engineering, “Incentive prize”. Nomination “new logic, device or system implemented in a commercial product or device using electronic research or technology”.

Toshiba Air Conditioner Manufacturing - Fuji Factory

Toshiba's Fuji Plant is a manufacturing base using the latest air conditioning technology. The plant is located in a location overlooking the magnificent Mount Fuji, the highest and most impressive peak in Japan, the recognized symbol of the nation.

Fuji plant
Toshiba

The Fuji plant has been in operation since 1943 and has been home to many great products, including the world's first split air conditioner and the world's first inverter split system. Currently, the plant produces domestic and industrial air conditioners, as well as the main components of air conditioners that use modern technologies Toshiba - compressors and inverter units.

Here, day after day, air conditioner compressors of any size and configuration are manufactured, indoor and outdoor units of the Super MMS multi-zone system, Daiseikai split systems and other household air conditioners are produced. The Fuji plant also produces air conditioners for industry and transport, including for the Japanese Bullet Train and other trains. From here begins the journey of our products to all corners of the world.

AIRS Training Center

The educational center Airs is part of the Fuji Factory, an advanced air conditioning training facility that allows you to see, hear and experience the latest air conditioning technology.

The educational center
Toshiba Airs.

The Center provides training sales representatives Toshiba, training courses for technicians and designers, and certification programs for installers. Here, visitors can learn about the latest air conditioning technologies, visit a training area where they can learn technical skills and know-how, as well as an exhibition area where videos of cutting-edge technologies are shown.

The Airs Learning Center provides a variety of information about our core business. By visiting Airs, you can feel the power of modern technology and the enthusiasm of the employees who create Toshiba air conditioners.

Alliance of Toshiba and Carrier

Toshiba Carrier Corp. started operations in April 1999. After the separation of the air conditioning division from Toshiba Corporation, the newly formed company merged with the American corporation Carrier, which is part of the United Technologies Corporation (UTC). Carrier Corporation has been a world leader in the manufacture and sale of HVAC equipment ever since Willis Haviland Carrier developed the basic principles of modern air conditioning processes in 1902.

Combining Toshiba's latest technology with Carrier's extensive network of dealerships has a mutually beneficial effect and makes Toshiba Carrier Corp. one of the most significant players in the global HVAC market. The general distributor of Toshiba and Carrier air conditioning systems in Russia and the CIS is AHI Carrier.

in Moscow, St. Petersburg and other Russian cities?
Official site "Carrier air conditioners in Russia"

The history goes back to the last century. To be more precise, in 1875, Hisashige Tanaka founded the Tanaka Engineering Works, located in Tokyo. Tanaka was a real genius, for which he was nicknamed the "Edison of Japan" (according to some sources, he was called the "Edison of Asia"). At different periods of his life, Tanaka was actively interested in mathematics, astronomy and many other disciplines. He created a light source capable of emitting a glow 10 times greater than that of a good candle, and developed a spring watch. Hisashige participated in the creation of locomotives, cannons and even steamboats. It is believed that the real glory of the Japanese genius was brought by mechanical dolls that amazed everyone with their perfection.

In 1890, Ichisuke Fujioko founded the Hakunetsu-Sha company, which was closely involved in electricity. By 1899, she had developed special incandescent lamps that had no analogues in Japan. After that, the company was renamed Tokyo Electric Company. How did Toshiba come into being? It's all about the merger between these companies.
True, it happened only in 1939, and up to that moment they had managed to make a number of notable achievements. So, it is known that at the beginning of the 20th century in Japan, not a single company was engaged in the production of its own refrigerators. Tanaka Engineering Works was just one of those companies that decided to break this unpleasant status quo. True, by that time it was called differently - Shibaura Engineering Works. Work on the manufacture of the first Japanese refrigerator was started by the company in 1929, and by 1930 the first results appeared - the first Japanese electric refrigerator was created. Here the most interesting begins. The thing is that this refrigerator was very much like the brainchild of the American company General Electric. And there is nothing surprising in this. If you look closely, in almost all industries, the Japanese start with copying. And only then gradually move on to the production of their products. So it was here.

It should be noted that not without technical innovations. So, the engineers from Shibaura Engineering Works did everything in their power to make the refrigerator as quiet as possible (for that time), and this required major changes to the design of the model. However, this was the only bright spot in the development of Shibaura Engineering Works. If we talk about the result as a whole, then the refrigerator was inferior to overseas competitors in almost all respects. But this is also one of the trends of Japanese industry. Start small.
Already a few years after the first pancake, which is known to come out, Shibaura Engineering Works introduced a new refrigerator model. This time, the refrigerator was entirely developed by the company itself, and there was no question of any copying. However, count on big market The company still didn't have to. At that time, only rich people could have refrigerators in Japan. It was a real luxury item.

Another couple of years passed and Shibaura Engineering Works introduced a new (already) revolutionary refrigerator, which stood out for its unusual design. Engineers placed the compressor and evaporator of the refrigerator in its lower part, which was quite unusual for that time. Gradually, the company begins to become a recognized player in the Japanese refrigerator market.
Even before the merger with Tokyo Electric Company, Shibaura began manufacturing washing machines and vacuum cleaners. And in 1939, an important merger for both companies takes place. The resulting company is named Tokyo Shibaura Electric Company. The company was popularly known under the name Toshiba. But officially it became so called only in 1978. By the way, the name itself comes from the capital letters of the names of both companies.
Prior to the outbreak of World War II, Toshiba was able to expand markedly through a series of acquisitions. In particular, the company bought such enterprises as Nippon Medical Electric Co., Toho Mining Co., Shibaura Mazda Industry Co. and Tokyo Fire Brick Co. By this time, the combined company could boast of a number of developments significant for Japan, among which the following should be highlighted: X-ray tubes, radio lamps, double-filament electric lamps, cathode-ray tubes, radio receivers, the first fluorescent lamps, radars. In general, the range of the company's activities was already quite wide at that time. No wonder that today Toshiba covers almost all significant areas in home appliances and electronics.

second world war The company has endured quite well. No, of course, she couldn't prosper at that time. Moreover, Japan lost. The standard of living fell sharply. Problems rained down on the business from all sides. First, people simply did not have the money to buy expensive goods, and secondly, many enterprises by that time were either destroyed or empty. All production had to be built anew. And Toshiba did it. Perhaps this was facilitated by the fact that the company started producing products not only for ordinary people, but also for military needs. So, at that time, very good radars and radio transmitters came out of the bowels of Toshiba, which provided demand. Moreover, even after the defeat in the war, since these things were needed even by the Americans who occupied Japan. Household appliances and electrical equipment also have not gone away. The company tried to satisfy at least the minimum demand.

Growth of a global giant.

The 1950s were an important time for the company. During this time, she developed Japan's first TV transmitters and radio relay systems for TV transmission, electric rice cookers, transistor television receivers, and microwave ovens. In general, the time was quite productive.
Already in the 70s, it became clear that Toshiba was a diversified company that covered a large number of different industries. There were both household appliances and electronics, and then the company stepped into the market information technologies. Here, the Japanese managed to successfully develop not only individual chips, but also present final solutions, both in the field of personal computers and software.

In 1978 the company was renamed. Now it has become known as Toshiba. Officially. And here there was one small change in her activities, which simply cannot be ignored. Toshiba is starting to focus especially on new technologies. Some computer technologies are constantly being developed in the bowels of the company: DRAM memory chips, personal computers, software. It even got to the point that in 1985 Toshiba introduced the world's first IBM-compatible portable computer. Many believe that this was the very first laptop in history. In fact, portable computers appeared before that. Both IBM and small company Osborne, who managed to create a truly portable computer. The problem was that the Osborne computer looked very remotely like a laptop. And to be honest, he didn't look like him at all. It rather resembled a conventional modern computer case, which had a small screen and keyboard. But Toshiba has really created a device that can be called the first laptop.

Today Toshiba is one of the largest laptop manufacturers. But besides this, the company is actively engaged in other technologies, among which, of course, there are (yes, do not forget that this is a Japanese company) robots. So, at the moment, the company already has several models of various robots for the home. One of them is proudly named ApriPoco and is designed to simply replace all the remote controls in the house. The robot not only has its own memory, but also knows how to remember the actions of a person, in order to then follow his commands, for example, turning on the TV.
Another robot model - ApriAlpha - allows you to perform a wider range of tasks. This robot is able to read you new letters that came to your email address, weather information, news. In addition, it has a number of additional features that can be attributed more to entertainment. In general, when it comes to robotics, Toshiba lags far behind a number of other companies such as Sony, Honda and Toyota. But it's not so scary. They are all Japanese anyway. And, of course, open to any cooperation.

If we talk about the current position of the company, then it must be noted that in its structure it resembles keiretsu. At the same time, Toshiba is subdivided into approximately 10 independent companies serving their own directions. Naturally, with the complete independence of each of these ten companies, it is worth noting that they are subject to the same management.
All over the world, Toshiba appliances are used completely different people. Someone prefers vacuum cleaners from this company, someone prefers washing machines, and someone prefers laptops. With such a wide coverage, the Toshiba brand does not become weaker or diluted in the eyes of consumers. And this is one of the most important achievements of the Japanese.
Financial position Toshiba before the crisis was quite stable. The company ended 2008 with a revenue of $76 billion and a profit of $1.2 billion. Obviously, now the Japanese company is already not feeling so good. But it is safe to say that she will survive the crisis.

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Toshiba company, its history and activities.

Toshiba earnings and performance. Representative office of Toshiba in Russia.

Section 1. History Toshiba

Section 1.1. Growth of a global giant

Section 2. Company activities

Section 2.1. Toshiba Performance

Section 2.2. Toshiba strategy

Section 2.2.1. Organizational management structure at Toshiba

Section 2.2.2.

Section 2.2.3.

Section 2.2.4.

Section 2.2.5.

Section 2.2.6.

Section 2.2.7. Development of the regional market

Section 3. New technologies

Section 3.1. Inventions and technological breakthroughs

Section 4 Message from President Norio Sasaki

Section 5Toshibain Russia

Section 6. Toshiba in the Guinness Book of Records

Section 7. Toshiba in the 21st century

Section 7.1.

Section 7.2.

Section 7.3.

Section 7.4. Toshiba air conditioners

History of Toshiba

Toshiba Corporation (Tokyo Shibaura Electric Co., Ltd.) was established in 1939 from two companies: Tanaka Engineering Works and Hakunetsu-sha & Co. "Tanaka Engineering Works" (1875) - the first manufacturer of telegraph equipment in Japan. The founder, Hisashige Tanaka (1799-1881), was well known in his youth for his own inventions, such as mechanical puppets and perpetual clocks. Shibaura Seisaki-Sho, the owner of Shibaura Engineering Works, established his company as one of Japan's largest electrical equipment manufacturers. "Hakunetsu-sha & Co" (1890) - the first factory in Japan for electric incandescent lamps. After diversification, the company developed as a manufacturer of consumer goods. In 1899, the company was renamed Tokyo Denki (Tokyo Electric Co.). In August 2011, the company announced a joint venture with Sony, Hitachi and the Japanese public-private company Innovation Network Corporation of Japan to produce computer screens for portable equipment. Established in 2012, the JV (70% to INGJ) is expected to be the largest player in the market with annual revenues of $6.6 billion.

Story Toshiba originates in the last century. To be more precise, in 1875, Hisashige Tanaka founded the Tanaka Engineering Works, located in Tokyo. Tanaka was a real genius, for which he was nicknamed the "Edison of Japan" (according to some sources, he was called the "Edison of Asia"). At different periods of his life, Tanaka was actively interested in mathematics, astronomy and many other disciplines. He created a light source capable of emitting a glow 10 times greater than that of a good candle, and developed a spring watch. Hisashige participated in the creation of locomotives, cannons and even steamboats. It is believed that the real glory of the Japanese genius was brought by mechanical dolls that amazed everyone with their perfection.

True, it happened only in 1939, and up to that moment they had managed to make a number of notable achievements. So, it is known that at the beginning of the 20th century in Japan, not a single company was engaged in the production of its own refrigerators. Tanaka Engineering Works was just one of those companies that decided to break this unpleasant status quo. True, by that time it was called differently - Shibaura Engineering Works. Work on the manufacture of the first Japanese refrigerator was started by the company in 1929, and by 1930 the first results appeared - the first Japanese electric refrigerator was created. Here the most interesting begins. The thing is that this refrigerator was very much like the brainchild of the American company General Electric. And there is nothing surprising in this. If you look closely, in almost all industries, the Japanese start with copying. And only then gradually move on to the production of their products. So it was here.

Already a few years after the first pancake, which is known to come out, Shibaura Engineering Works introduced a new refrigerator model. This time, the refrigerator was entirely developed by the company itself, and there was no question of any copying. However, the company still did not have to rely on a large market. At that time, only rich people could have refrigerators in Japan. It was a real luxury item.

Even before the merger with Tokyo Electric Company, Shibaura began manufacturing washing machines and vacuum cleaners. And in 1939, an important merger for both companies takes place. The resulting company is named Tokyo Shibaura Electric Company. The company was popularly known under the name Toshiba. But officially it became so called only in 1978. By the way, the name itself comes from the capital letters of the names of both companies.

Prior to the outbreak of World War II, Toshiba was able to expand markedly through a series of acquisitions. In particular, the company bought such enterprises as Nippon Medical Electric Co., Toho Mining Co., Shibaura Mazda Industry Co. and Tokyo Fire Brick Co. By this time, the combined company could boast of a number of developments significant for Japan, among which the following should be highlighted: X-ray tubes, radio lamps, double-filament electric lamps, cathode-ray tubes, radio receivers, the first fluorescent lamps, radars. In general, the range of the company's activities was already quite wide at that time. No wonder that today Toshiba covers almost all significant areas in home appliances and electronics.

The company survived the Second World War quite steadfastly. No, of course, she couldn't prosper at that time. Moreover, Japan lost. The standard of living fell sharply. Problems rained down on the business from all sides. Firstly, people simply did not have the money to buy expensive goods, and secondly, many enterprises by that time were either destroyed or empty. All production had to be built anew. And Toshiba did it. Perhaps this was facilitated by the fact that the company started producing products not only for ordinary people, but also for military needs. So, at that time, very good radars and radio transmitters came out of the bowels of Toshiba, which provided demand. Moreover, even after the defeat in the war, since these things were needed even by the Americans who occupied Japan. Household appliances and electrical equipment also have not gone away. The company tried to satisfy at least the minimum demand.

Growth of a global giant.

Already in the 70s, it became clear that Toshiba was a diversified company that covered a large number of different industries. There were household appliances and electronics, and then the company entered the information technology market. Here, the Japanese managed to successfully develop not only individual chips, but also present final solutions, both in the field of personal computers and software.

In 1978 the company was renamed. Now it has become known as Toshiba. Officially. And here there was one small change in her activities, which simply cannot be ignored. Toshiba is starting to focus especially on new technologies. Some computer technologies are constantly being developed in the bowels of the company: DRAM memory chips, personal computers, software. It even got to the point that in 1985 Toshiba introduced the world's first IBM-compatible portable computer. Many believe that this was the very first laptop in history. In fact, portable computers appeared before that. Both IBM and the small Osborne company, which managed to create a truly portable computer, put their hands on this. The problem was that the Osborne computer looked very remotely like a laptop. And to be honest, he didn't look like him at all. It rather resembled a conventional modern computer case, which had a small screen and keyboard. But Toshiba has really created a device that can be called the first laptop.

Another robot model - ApriAlpha - allows you to perform a wider range of tasks. This robot is able to read you new letters that came to your email address, weather information, news. In addition, it has a number of additional features that can be attributed more to entertainment. In general, when it comes to robotics, Toshiba lags far behind a number of other companies such as Sony, Honda and Toyota. But it's not so scary. They are all Japanese anyway. And, of course, open to any cooperation.

All over the world, Toshiba appliances are used by completely different people. Someone prefers vacuum cleaners from this company, someone prefers washing machines, and someone prefers laptops. With such a wide coverage, the Toshiba brand does not become weaker or diluted in the eyes of consumers. And this is one of the most important achievements of the Japanese.

Toshiba's financial position before the crisis was quite stable. The company ended 2008 with a revenue of $76 billion and a profit of $1.2 billion. Obviously, now the Japanese company is already not feeling so good. But it is safe to say that she will survive the crisis.

1875 Hisashige Tanaka opened a plant for the production of telegraph equipment in Shimbashi, Tokyo.

Kurume Public Education Department

1890 Ichisuke Fujioka and Shoichi Miuoshi founded Hakunetsu-sha & Co., Ltd. in Kyobashi, Tokyo.

The company produced Japan's first electric incandescent lamps.

1894 The production of Japan's first hydro-turbine power generators (60 kW) was launched.

In Japan, the production of the first electric fans began.

1895 Release of the first induction motors in Japan.

1915 The first X-ray tubes were produced in Japan.

1919 In Japan, the production of the first radio tubes began.

1921 Invention of the double filament electric lamp, one of the six greatest inventions in light bulb technology.

1924 Experimental production of cathode-ray tubes has begun.

In Japan, the production of the first radio receivers began.

1930 Japan mastered the production of the first washing machines and refrigerators.

1931 The first vacuum cleaners were produced in Japan.

1936 Completed the development of Japan's first 150 kilowatt broadcast transmitter for NHK.

1939 Tokyo Electric Company merged with Shibaura Engineering Works Co., Ltd. and Tokyo Shibaura Electric Co., Ltd. was established.

1940 In Japan, the production of the first fluorescent lamps began.

1942 In Japan, the development of the first radars has been completed.

1949 In Japan, the development of the first unipolar mercury rectifiers with a current of 1500 A and a power of 1000 kilowatts has been completed.

1952 Completed the development of Japan's first TV transmitters and radio relay system for TV transmission.

1953 Production of Japan's first 72,500 kVA umbrella hydro turbine generators began.

1955 Japan's first electric rice cookers are launched on the market.

1957 The development of aurora tracking radars and radars for observation of the scattering phenomenon has been completed.

1959 In Japan, the first television receivers based on transistors were developed.

The first microwave ovens were developed in Japan.

1963 In Japan, the development of the first 12,500 kW turbine generator for nuclear power plant.

Transmitters for satellite communications have been developed.

1964 Developed one of the largest in the world centralized system remote control at electrical substations for bullet trains of Tokaido Shinkansen

1967 The world's first device for automatic reading of postal codes was developed.

1968 Developed 100,000 gauss superconducting electromagnet, the most powerful in Japan.

1970 The world's first color videophone was developed.

1971 The world's first widescreen IC color TV was launched on the market.

1972 Completed the development of Japan's first 700,000 kW turbo generator.

The world's first color TV set with black-band type cathode ray tubes was launched.

1975 Celebration of the 100th anniversary of the founding.

The development of a 1 million kilowatt turbo generator, the largest in Japan, has been completed.

1978 An experimental medium-sized relay satellite, Yuri, was launched.

The first Japanese text editor is released.

1979 The development of the world's first system for forming a data file on optical disks has been completed.

1982 Developed Japan's first magnetic resonance imaging (MRI) systems.

1983 Commercial production of the world's first optical device reader capable of reading Chinese characters.

1984 The construction of the new headquarters of Toshiba Building is completed.

The operation of an experimental 50 kW fuel cell power plant, the largest in Japan, has begun.

1985 Developed Japan's first transceiver for high definition television (HDTV) systems.

A 1-Mbit CMOS DRAM (CMOS DRAM) has been developed.

Superconducting MRI systems have been developed.

The world's first portable computers were released.

1986 A 4-Mbit dynamic RAM has been developed.

1988 A 16-Mbit dynamic RAM has been developed.

1989 The laptop, "Dynabook", is released.

1991 The world's first 4 Mbit NAND-type electrically erasable programmable read-only memory (EEPROM) has been developed.

1992 Developed the world's first 16-Mbit NAND-type EEPROM.

A technology has been developed for converting chlorine-containing plastics into fuel.

1993 Produced the first prototype of the world's smallest MOSFET with a gate length of 0.04 microns.

1994 A mini laptop, the "Dynabook SS", is released.

1995 The commercial production of cathode ray tubes with microfilters began, the world's first CRT with a filter using three primary colors.

Developed high density optical disc, DVD

DVD standardized

1996 A mini-notebook, "Libretto" is released.

Released DVD video player and DVD-ROM drive.

1997 Released pocket handheld communicator with built-in PMR, "GENIO"

1998 Started production of flat TV, "FACE".

The world's first LSI for compression and expansion of graphic data in MPEG 4 format has been developed.

1999 An internal company system has been introduced.

The production of the most silent MRI scanner was launched.

The Air Conditioning Equipment Division has been reorganized into a joint venture with Carrier, Toshiba Carrier Corporation.

2000 125 years have been celebrated since its founding.

Production of satellite digital TV.

2001 The industrial production of the world's first HDD and DVD video recorders began.

2002 A joint venture was established with Matsushita Electric Industrial to combine and unify LCD production.

The world's first networked household appliances have been developed.

World's first 65-nanometer (nm) CMOS developed technological process for the RAM BIS system.

2003 2 Gigabit Isolated NAND Flash Released.

High-definition TV released in Japan, expandable to accept terrestrial digital broadcasts.

The "Company with Committees" system was approved.

2004 The company has joined the UN global agreement.

Developed 0.85 inch HDD, the smallest in the world.

4 Gigabit Isolated NAND Flash Released.

Developed the world's smallest fuel cell based on the direct decomposition of methanol (DMFC) with a power of 100 MW.

Jointly developed with Canon Inc. SED (Electronic Emitter Conductive Surface), a new generation of flat panel displays.

2005 8 Gigabit NAND Flash ROM Chip Developed with SanDisk Using 70nm Process

2006 Announced the release of the world's first HD DVD players and tape recorders, as well as an AV laptop with an HD DVD drive.

Acquisition of Westinghouse's nuclear division.

2007 A 320-section dynamic 3D CT system has been developed that captures complete images of the heart or brain in just one rotation.

The total sales of notebooks amounted to 60 million.

Activity of the company

The main activities of the company are: Digital Products - 3G cell phones, LCD TVs, projectors, personal computers, POS-terminals. Electronic Devices & Components - electronic components, power electronics, CMOS matrices, X-ray tubes. Social Infrastructure Systems - products, systems and solutions for energy, industry, transport and public infrastructure, including: Power Systems Company - nuclear fuel processing plants, equipment for hydro, thermal and geothermal power plants, transformers, fuel cells. Industrial Systems Company - industrial computers, automatic sorting systems for letters, information systems for transport, devices and devices for control and measurement. Social Infrastructure Systems Company - solutions for water treatment and water treatment, power distribution systems, telecommunications systems, air traffic control systems, radar systems and navigation equipment. Toshiba Elevator and Building Systems Corporation - elevators and escalators. Toshiba Solutions Corporation Toshiba Medical Systems Corporation.

Toshiba Performance

Revenue of the company in 2008-2009 financial year (it ended on March 31, 2009) - $66.239 billion (fall by 1.3%), net profit- $-3.420 billion (down 406.5%). Losses are associated with the refusal to continue the production of HD DVD players and recorders - Toshiba lost in the so-called. "format war" of Blu-ray technology.

Toshiba strategy

1. About the company Our goal is to improve the quality of life. Since its founding, Toshiba has been committed to improving the quality of life for all people. Since 1875, Toshiba has had this goal in mind in developing everything from light bulbs to portable computers. And now the creation of new medical equipment is carried out under the motto Created for life, which reflects the desire to improve living conditions for patients, doctors, and administrative workers. This tradition was most evident in the course of cooperation between the founding firms of Toshiba: Tokyo Electric Company and Shibaura Engineering. Through the combined efforts of the two medical device firms (now merged as Toshiba), one of the first X-ray machines was developed as early as 1932, helping physicians deal with an outbreak of tuberculosis in Japan. Today, Toshiba's imaging technologies, combined with powerful, patient-friendly equipment, continue to save lives and keep people around the world healthy. The company is one of the world leaders in the supply of medical diagnostic imaging systems in the following areas:

* Computed tomography * Magnetic resonance imaging * Angiography * Ultrasound diagnostics * Radiography

Toshiba's imaging systems are designed to achieve the ultimate goal: helping patients regain their health. The Designed for Life principle that guides Toshiba's systems development also applies to its service, technical support and training for medical professionals. Toshiba constantly interacts with customers to continuously improve their products. With powerful technologies, remote hardware diagnostics, and dynamic computer programs Toshiba training services reduce operating costs, minimize unplanned downtime, and control the quality of patient care. Through an extensive international network of nearly 100 branches and subsidiaries around the world, with more than 186,000 employees, Toshiba provides strong technical support to customers of its products. A strong R&D structure enables Toshiba's Medical Systems Division to thoroughly understand market needs and respond quickly to changes.

Organizational management structure at Toshiba

Employees

Basic principles

* Respect for human rights

* Diversification and active participation

* Support for different work styles

* Fair evaluation and attitude

* Development of staff capabilities

* Occupational health and safety

Non-Discrimination Policy

In order to support the development of organizations that respect human rights and value diversification and creativity, the Toshiba Group conducts human rights training for all its employees.

The Toshiba Group Code of Conduct establishes our principles: comply with all relevant laws and regulations, respect human rights, prohibit all discriminatory practices, and avoid child and forced labor. The norms require respect for diversity of values, individuality, non-intrusion into the privacy of an individual, non-discriminatory behavior based on racial, religious, gender, nationality, physical, age differences or sexual orientation, as well as physical violence, sexual harassment, use official position and other similar actions that ignore the self-esteem and individuality of other persons.

In addition, our participation in the UN Global Compact is another aspect of our support for universal principles regarding human rights and human resources and our determination to translate these principles into action.

HR policy

In 1973, Toshiba adopted a human resource management policy (hiring, evaluation, treatment of employees, etc.).

Human resources management policy (excerpt)

* Human resources are our most valuable asset

We empower employees to reach their potential and encourage them to develop their capabilities to maximize their performance.

* Use and improvement of human resources

We try to put the right employee in the right place in order to make the best use of their capabilities.

* Wherever we work, we always keep social moral standards in mind

We respect human rights and ensure that business decisions are made based on objective criteria; our company does not allow any discrimination against any part of society (for example, based on gender, race, age, nationality, religion or physical characteristics). Wherever we operate, we ensure compliance with applicable laws and regulations and respect local customs, culture and social norms.

Basis for respect for human rights and non-discrimination

Based on a policy of respect for people, diversification and non-discrimination, Toshiba works to raise awareness of the importance of respecting human rights through human rights education.

Assistance structure

In accordance with the above policy and the chart below, the Corporate Human Rights Committee of each group company prepares and implements a specific training plan to raise awareness of human rights.

Structure of the Corporate Human Rights Committee of Toshiba Corporation.

Training and educational activities in the field of respect for human rights and non-discrimination

The Toshiba Group has translated the Code of Conduct into 15 languages and has taken steps to implement it among Group employees around the world and in all countries where the company operates.

In 2008, marking the 60th anniversary of the adoption of the Universal Declaration of Human Rights on December 10, 1948, the Toshiba Group committed itself to further raising awareness of human rights. Each employee was asked to evaluate their capabilities and attitudes towards human rights and take the lead in creating a highly motivated and optimistic work environment, where there is no place for any discrimination.

Prohibition of forced and child labor

The Toshiba Group is committed to creating a work environment that promotes respect for human rights, diversification and creativity. As a member of the UN Global Compact and in line with universal principles of human rights and the right to work, the company is committed to comply with all relevant laws and regulations, respect fundamental human rights and ensure non-discrimination, child labor and forced labor.

Relationship with the trade union

Toshiba maintains a good relationship with the Toshiba union, which represents the interests of our employees. The management and representatives of the trade union periodically hold negotiations and discuss the working conditions of employees and other issues.

At the Toshiba Group Labor Conferences, held every six months, the company discusses Toshiba Group business policy with representatives of the Group Trade Union Association, with which Toshiba and Toshiba Group in Japan are closely affiliated.

Toshiba group companies operating overseas conduct discussions with their unions or employee representatives in accordance with the laws and regulations the countries where they work.

Guarantee of the right to work

Toshiba endorses freedom of association and the right to bargain collectively between unions and employers by participating in the UN Global Compact. In addition, in accordance with the agreement with the Toshiba Union, the trade union organization has the right to freedom of association, the right to collective bargaining and other rights.

Protection of personal data of employees

Toshiba receives and uses employees' personal data only after their prior permission to use such data. The Administration and Human Resources departments play a leading role in ensuring strict control over the use of employees' personal data.

In addition, there is a data retention period for the personal data of job seekers, and this data is perfectly protected and used strictly for the purposes for which permission was obtained for its use.

Prevention of sexual harassment and abuse of power

The Toshiba Group Code of Conduct, which defines a code of conduct for management and employees, requires respect for diversity of values, uniqueness and non-intrusion into the privacy of the individual, non-discriminatory behavior based on racial, religious, gender, nationality, physical, age differences or sexual orientation and physical violence, sexual harassment, abuse of power, and other similar acts that disregard the self-esteem and individuality of others.

In accordance with this policy, employment regulations and personnel agreements prohibit sexual harassment and malpractice, and impose disciplinary sanctions on those responsible for such violations.

Working hours

Determining the day when an employee must leave work at the end of a normal working day

Each company has set a day when each employee is required to leave workplace at the end of a normal business day.

Measures to be taken in case of processing

In accordance with the Industrial Safety and Health Act, Toshiba ensures that the health of employees working overtime is monitored through additional medical checks.

Toshiba - company development strategy in times of crisis and presentation of new models

On October 23 and 24, 2008, Toshiba held a big conference in Berlin, where they presented their new flagship product - Portege R600. Representatives of the company shared their vision of the company's development. The conference was organized specifically for representatives of the EMEA region. Russian journalists were invited by a separate group.

On the first evening, a beautiful presentation of new models was held. It was held in a restaurant on the top floor of a 25-story tower of the business center, from which a wonderful view of the surroundings opened. It should be noted that during this trip, both the organizers and the participants were drawn to higher places. However, let's leave cultural program aside and talk about why Russian journalists were gathered in Berlin: about the presentation of new models and the company's strategic view of the future. Unfortunately, we were not able to get all the presentations from the event, so some of the slides were filmed on the camera from the screen and then processed. We apologize for the poor quality of these slides.

Toshiba and the global crisis

Almost the entire second day was devoted to presentations, and they were devoted not only to technological announcements of new products, but also to stories about Toshiba's behavior and development strategy in the current economic situation.

The first speaker was Pieter Paul Ickx, Vice President of Marketing, Toshiba Europe GMBH, Emerging Markets. By the way, this slide shows exactly which regions the company refers to this group. He began the presentation by demonstrating a rather long video dedicated to the main types of Toshiba products. The video is focused, let's say, on end users and talks about the areas in which the company operates. Toshiba has a fairly wide scope of activities, including a lot of markets professional equipment, for example, medical. Toshiba is one of the world's leading manufacturers of equipment for the nuclear power industry, operates in the semiconductor market and in many other areas of the economy. Obviously, the commercial had exactly this goal - to show that Toshiba operates in a very large number of markets, both consumer and professional, and in all it has a fairly strong position.

On the slide shown, you can roughly see in which areas of the economy Toshiba operates, and what role this or that direction plays in general activities companies.

Paul X noted that more than 50% of Toshiba's business is concentrated in Japan, but the company is active around the world. At the same time, emerging markets account for a significant share of sales, and Russia and the region as a whole occupy one of the leading positions, so Toshiba pays serious attention to them.

By the way, in a private conversation with Paul, we raised the question of why the Russian market is still regarded as an Emerging market (in translation - emerging markets). According to Paul, this phrase does not mean an "underdeveloped market", but a market of new opportunities, which is still ready to accept something new, which is able to actively develop and change.

Further, Paul X dwelled on the crisis. So far, the crisis has mainly affected financial institutions and does not affect end consumers. Most likely, it will hit them too, but it may be possible to avoid a strong negative impact on retail markets. Therefore, if manufacturers continue to develop and produce products, and consumers continue to buy them, then the economy will not slow down, and the crisis will not develop. A lot depends on whether panic spreads through the market or not. At the same time, Paul X emphasized that Toshiba does not intend to curtail innovation and will continue to pay significant attention to the creation and launch of new technologies on the market.

This slide shows the four main characteristics of a company that reflect its stability:

* manufacturing, not a speculative company

* 130 years of history

* high degree of business diversification

* innovative business development model

Toshiba believes that its status as a sustainable and innovative company will enable it to maintain its market position and continue to operate.

From the crisis, let's move on to the company's prospects, to how the company sees its activities in a strategic perspective. The main strategy of the company has always been innovation. The desire to develop, including technologically, is the key to successfully working and moving forward, even in times of crisis. The next slide shows the three main areas where innovation is key to a company's success in the marketplace.

As you can see, there are three main areas: innovation in sales and marketing, innovation in production and supply, innovation in research and development. At the same time, the company is trying to integrate all three areas so that they develop not separately from each other, but together. This allows you to find more effective solutions.

However, as Paul X noted, often in the process of creating a product and promoting it to the market, there is a conflict of several priorities. He proposes to resolve this conflict by the following ingenious method.

We must set ourselves higher goals, then those priorities that seem contradictory, in fact, will work simultaneously.

Finally, the last aspect Paul X touched on is the EMEA region. This region is developing dynamically and provides a lot of opportunities for development. According to him, very high hopes are pinned on this region.

In conclusion, Paul X emphasized that in the current economic situation, Toshiba will not change its priorities. The company will continue to develop, invest, create and bring to market new technologies, release new interesting and innovative products.

Future-Proof Toshiba Technologies

Domenico Gargarella and Artem Babikov were next. They talked about new promising developments and technologies that Toshiba has and that it is promoting to the market.

Toshiba has four large research centers in the world. First, it is the main center in Japan, Kawasaki, where the construction and design of the company's models is developed, as well as advanced research. The second research center is located in the USA. Finally, two research centers are located in the UK, in Cambridge and Oxford.

As part of the presentation, four extremely interesting promising developments of the company were described.

Gesture control. The objective of the project: to teach the computer to recognize and understand user gestures so that the user can control it simply through certain gestures.

Model of the human body. The objective of the project: to teach the computer to adequately and realistically simulate the movements of the human body.

Reconstruction of deformable surfaces. The project has much in common with the previous one. Its purpose is to teach the computer to understand how the surface of an object changes as it moves. As an example, a dress was used, how its shape changes when moving.

Finally, the last two projects are the creation of 3D scenes and models. The objective of the project: to teach the computer to build realistic three-dimensional models of real-life objects, which can then be used in other activities.

Gesture control system

First, let's talk about technology that is already appearing on the market, in modern Toshiba products - computer control with the hand.

The system is very interesting. It is able to recognize the user's hand (highlighting it on the image received from the camera), tracks its movements on the screen and recognizes the gestures through which control is exercised. The system is even able to identify the hand being controlled and not be distracted by other hands in the frame. Moreover, he can recognize a hand in difficult conditions (for example, highlight it in conditions of not very good lighting against a background of books with an abundance of different colors and shadows, etc.).

So far, the system can recognize only a few gestures, for example, a fist (and its movements), a raised thumb (select), an open palm (stop, cancel).

The presentation showed a scene titled "Minority Report Movie Without Gloves." In the film, the hero of Tom Cruise, wearing special gloves, selected, looked through the videos hanging in front of him in the air. As you can see, Toshiba specialists have already achieved similar results. In particular, you can show the computer with hand gestures that you need to change the scale of the image or move the picture to another part of the screen. Unfortunately, the photo does not convey the dynamics of the process. In fact, this is a frame from the presentation, during which the user constantly resizes the window with the movie "Minority Report".

After the demo videos, the presenters staged a live demonstration. In particular, Dominico selected a video from the gallery with his palm and launched it for playback.

During the presentation, we were shown both the simplest examples (playback control) and more complex ones (for example, selecting a video from the gallery and viewing it).

It should be noted that the recognition system requires a lot of hardware resources. For stable system operation, Toshiba uses a specialized multimedia processor, HD Quadcore. This is a quad-core processor that takes on some tasks, one of which is gesture recognition. At the same time, the task is quite resource-intensive - it loads a specialized processor and raises the CPU usage from 4% to 24% (the laptop is a new and powerful Qosmio). In the upper right corner is the QuadCore load diagram (the processor is 100% loaded), on the left is the CPU load.

Promising 3D projects

Firstly, it is a technology for creating a three-dimensional copy of an object. It is achieved by photographing an object from different angles, after which the computer builds a three-dimensional model of the object using a set of two-dimensional images.

As you can see, quite a lot can already be distinguished practical applications this technology. A three-dimensional model allows you to study the appearance of an object without holding it in your hands. This opens up a lot of opportunities across a range of industries.

New Toshiba Products and Applied Technologies

We talked about promising projects and technologies of Toshiba, now it is worth talking about the applied technologies that users will see in modern products of the company.

First, Toshiba introduced the USB sleeping charge. Even if the system is turned off, it can still charge via USB mobile devices such as a cell phone or music player. This can be handy for mobile users.

The second technology that is widely represented in the market and has already become mandatory for enterprise-class laptops is the hard drive protection system. An accelerometer is built into the motherboard, which tracks the movements of the laptop.

If the laptop starts to fall, the system quickly parks the hard drive heads. The system works with a special utility that shows the status of the disk and, in particular, in this utility you can adjust the sensitivity to avoid accidental activation of the sensor. In addition, there is a special shock-absorbing frame around the laptop, which also protects it.

Next, service utilities were presented that optimize the software part of the laptop. Toshiba Service Utility is an update manager that allows you to update laptop drivers and utilities almost automatically.

The second utility, TEMPRO, is designed to optimize the laptop and configure various settings.

Finally, SD Security Token technology is introduced for business segment models.

The bottom line is that the system generates a special security code on the SD card. By inserting the card into the card reader, you can get into the laptop and see the contents of the encrypted hard drive, even if the password is forgotten. The technology should help administrators in a firm who keep track of their fleet of laptops. This solution reminds us of the old technology of working with smart cards. In principle, it seems to us that the solution has too many limitations, for example, the need to store SD cards for each laptop.

The next important technology, also related to security, is face recognition technology.

The laptop can recognize the owner, who just sat down at the laptop, and not require him to enter a password. There is also such an interesting feature: if the owner moves away from the laptop and someone else sits down at him, then the laptop, having recognized this, will be blocked and save the image of the one who was sitting at it.

This slide shows the recognition process - how exactly the system recognizes the owner. In fact, the process of face recognition is not as simple as it might seem.

Finally, one of the promising technologies is the HD QuadCore processor. As already noted, this is a specialized multimedia processor optimized for certain types of calculations. QuadCore can be used in a fairly large number of cases. For example, when calculating user videos shot in high resolution.

The second use mentioned is indexing user videos to create a gallery of screenshots from videos. In the future, the gallery greatly simplifies the work with videos - you can easily find the one you need and view it.

By the way, since we are talking about the gallery, this is the functionality that it can provide.

Controlling the playback of videos from the gallery using gestures is also one of the functions that the multimedia processor performs.

Recognition is also entrusted to him. At the moment, it recognizes three states of the palm.

Fist - control (analogue of the cursor, you can drive with a fist), a raised finger - OK, an open palm - stop.

Finally, the last technology we talked about is Real-Time Upconvert, which also uses the capabilities of HD QuadCore. This technology resamples the DVD image in order to increase the detail and improve the display of video on a high-resolution screen. When you watch a DVD movie on a large HDTV, the compression algorithm used in the DVD will produce artifacts, as a result of which the image will be blurry and there will be characteristic compression artifacts ("squares") on it. With the use of this technology, the visual clarity of the image increases, and artifacts become less noticeable.

This feature is implemented in the Toshiba software player. In the future, it may also appear in consumer Toshiba players, along with a QuadCore processor.

We looked at the result of this technology on a test sample of a laptop (using the Ratatouille cartoon). Indeed, the image detail is growing - for example, wool and hair, that is, fine details, are better seen. In general, with its inclusion, the picture on the G50 screen became clearer.

New products: Portege R600, Tecra R10

The new R600 continues the legacy of the R500 notebook. the novelty inherits both the design and the main priorities: it is thin, light, while it has a more durable chassis. The R600 also uses a transreflective matrix, which makes it possible to work with it even in direct sunlight.

The laptop is equipped with a matrix with diode backlight, a high level of reliability, confirmed by special testing. And with such dimensions and weight (according to these indicators, the R600 is a record holder on the market), the laptop has an impressive battery life - up to 12 hours! Moreover, the designers were able to put an optical drive in such a case! By the way, at the presentation the laptop was on the scales.

As you can see, its weight is 779 grams...

By the way, a disassembled Portege R500 was shown at the presentation, that is, you could see what work was done to minimize all components.

Finally, the last part is the portrait of the user, for whom the R600 will be a good purchase.

Circle potential buyers wide enough. At the same time, it is important to note that, despite the fashion component, considerable efforts have been made to make it convenient to work with a laptop. That is, Portege R600 is not only a stylish accessory, it is also a reliable and convenient working tool.

The second laptop presented is the Tecra R10. The new Tecra is also made in a new design, echoing the R600 and following the same priorities. Therefore, a 14.1" enterprise laptop weighs less than 2 kg (1.93 kg).

So the company sees the main advantages of the model for users:

As you can see, one of the main declared advantages of the platform is that the laptop is extremely light. By the way, during the presentation we managed to hold the Tecra R10 in our hands, and we were left with the impression that the case "breathes" a little, unlike the same M10.

Separately, the manufacturer highlights technologies related to expandability: eSATA for communication with external storage devices, as well as the already mentioned USB Sleep-and-Charge technology

The manufacturer promises that the new model will be on the assembly line for at least 1 year, which simplifies the maintenance of corporate laptops.

By the way, it is worth mentioning separately the technology of product testing. Toshiba conducts a series of tests to evaluate the stability of the product's behavior under various conditions. The first slide shows the main goals of testing.

Main tasks: to find shortcomings in the design and design, as well as weak points of the model, and eliminate the shortcomings; improve the stability and endurance of the product; design improvement.

Used for testing special equipment.

Laptops are tested for operational aspects (for example, opening the lid, pressing keys, etc.), resistance to vibrations, shocks and drops, and other tests.

One example of an error found during testing.

According to the company, the actual soldering problem came to light after three years of use, but under accelerated test conditions, it was able to be reproduced within a few days.

After a short break, during which journalists had the opportunity to get acquainted with new products and technologies (we looked a bit at how Upconvert technology and gesture control work, the impressions are described above), the presentations continued.

Homemade multimedia products by Toshiba

Finally, the latest presentation by Peripherals Manager, Klaus Sukhow, covered Toshiba's new accessories and peripheral products.

Firstly, this is the development of the Camileo line of household universal devices. These multifunctional devices combine basic functionality in several areas: video camera, photo camera, voice recorder, player. The basic concept of Camileo is a combination of the following features:

* the device is always with you;

* you can start shooting at any time;

* simple intuitive interface;

* affordable price.

The main attractive feature of Camileo on the market is the ratio of good image quality and low price. In addition, the products of this segment can boast of small size and weight, which allows you to always take them with you, easy connection to a TV or computer, the ability to easily upload to Youtube using bundled software.

Now new products are coming out in the line, including those with high-resolution support. There is already a model that supports 720p. The prices of different models of the line range from 99 to 199 euros.

The second interesting direction is digital photo frames.

These products are now gaining popularity, while becoming more and more functional.

The main advantages of digital frames from Toshiba are:

* Innovative and technologically advanced: it is a great replacement for ancient paper photo albums

* Convenient solution for viewing and displaying photos for users

* Beautiful and attractive living room decoration

* A photo frame is a good gift, but a photo frame with photos is even better

The first model we were shown was the Q80. The photo frame has an 8" matrix, and its main highlights are its beautiful appearance and illuminated touch buttons. This series has a sensor that rotates the image if you turn the frame. The model has a light sensor - it automatically adjusts the brightness of the screen depending on the ambient light The Q81 is different in that it has a battery, which means you can disconnect it from the power supply and, for example, show photos to friends in another room.

The second series is GigaFrame L80/81. These models have a larger screen - 8.4", with a higher resolution. These models are significantly more functional: they can not only display photos, but also play video and audio content. L81 also has a built-in battery and can be used to display photos or video, without resorting to external power, which greatly increases the usability even at home.Finally, these photo frames can be connected to a computer via USB interface, and they will work as a small additional monitor.Their capabilities are quite enough, for example, to display the ICQ window .

In addition, the company plans to launch a lot of interesting products on the market. A remarkable novelty, no doubt, will be a model stylized as an old leather-bound photo album. Models are planned with a large screen size, up to 10". Finally, photo frames will soon be able to work with wireless networks, which will significantly expand their functionality: it will be possible, for example, to work with services such as Flickr, Picasa, work directly with RSS It will also be possible to listen to Internet radio.

Finally, we come to the latest series of peripherals that Klaus demonstrated during the presentation - external hard drives from Toshiba.

Here Toshiba aims to satisfy three main requirements:

* The need for a large amount of disk space to store user data

* The need for a simple storage and transfer device

* Eliminate risks when carrying data with you

Containers from Toshiba have a number of features that distinguish them from competitors. First, they are highly secure. They have a very strong case with rubber inserts - so if the disc falls, the impact will not be hard. The drives use an acceleration sensor that will park the heads if the drive falls while it is on. Finally, the last important component is that all drives are equipped with a data encryption system based on a fingerprint scanner.

Finally, the last promising device is a container for a network hard drive. Its main feature is wireless connectivity, meaning the user can place it anywhere.

Development of the regional market

Finally, within the framework of the working sections, I managed to listen to Igor Snytko, who spoke about the situation on the Russian market and its prospects. The main trend in Russia can be called a gradual shift in the focus of sales to the regions, the capitals now account for about 20-25% of all sales. Plus, we can note such a trend as an increase in demand for laptops in specific parts of the market, for example, in education. The netbook sector has a significant impact on the market, as a result of which the sales structure is changing significantly.

On the part of manufacturers and distributors, changes are also being felt: the growing Russian market is becoming increasingly important for almost all notebook manufacturers, especially given the decline in sales in other parts of the world. Now there are significant changes in the distribution system: firstly, more emphasis is placed on the regions, and secondly, the flow of mergers and acquisitions in the channel is gaining momentum.

The main features of the current situation in the CIS:

1. deteriorating situation in global financial markets

2. falling stock indices, company values

3. declining liquidity and increasing cost of capital

4. instability in banking system

5. fluctuations exchange rate

Nevertheless, the company's management adheres to the position that this crisis is not a structural crisis of the economy. This is a purely financial crisis that will affect other sectors of the economy only insofar as they are tied to receiving money. Therefore, it is likely that the real production sector will not be affected to such a large extent.

At the same time, the crisis provides some new opportunities, for example:

1. optimization of production and distribution

2. search for alternative ways of doing business

3. diversification - entering new markets (B2B, POPS)

In addition to improving the business structure, Toshiba does not stop the development and implementation of new products. The company considers the Toshiba HD QuadCore multimedia processor and technologies based on it to be the main technological innovation. In addition, Toshiba has prepared a number of new products. For starters, the company intends to launch a netbook on the market. The new A350 16" sensor range will soon hit the market with new business products Tecra R10 and Portege A600, a wide range of options and accessories.

New technologies

Commitment to innovation

In the city of Kawasaki, Japan's equivalent of Silicon Valley, nearly a thousand people work closely together at Toshiba's R&D center to develop the latest technologies that will shape our future.

Teams of the most talented scientists and researchers in Europe also contribute to our success in research and development. Our telecommunications research laboratory is developing new broadband signaling systems and cooperates with the best European universities and government agencies so that we can create a new generation of mobile communications.

Our Quantum Information Group is challenging computer hackers by developing a "single photon cryptography" method to secure data transmission.

At the same time, the speech recognition / synthesis technology group is improving the speech recognition technology itself and systems for synthesizing text messages into voice messages. Soon Toshiba's technology will appear in the navigation systems of the leading European automakers. Toshiba has always been at the forefront of developing and implementing the latest technology.

0,85" HDD(hard disk drive)

Our 0.85" HDD was recently recognized by Guinness World Records as the smallest hard drive. Capable of holding two to four gigabytes of data, the drive will play a huge role in the development of smaller, lighter accessories such as wrist watch PDA (with "electronic assistant"), key rings or even sunglasses!

Prototype of allDVD(digital video disc)

Working with Time Warner, Toshiba developed the basic concept and necessary technology for the DVD. We lead the DVD Forum and are currently working on a new generation of HD (High Definition) DVD devices.

Alternative Energy

Toshiba has developed the world's smallest direct methanol fuel cell. Just the size of a thumb knuckle and weighing just 8.5 grams, this prototype is small enough to fit into a cell phone wireless headset, yet so efficient it can power a digital audio mini player for 20 hours. without reloading.

SD-Book

The LCD technology used in this "digital book" makes reading information as easy as a computer, and this book is as comfortable to hold as a regular book. The book has been designed for both consumer and commercial applications such as mobile e-learning.

Simulation systems 3D

Virtual modeling of clothing and beauty products has been taken to a new level with the advent of 3D modeling systems that allow you to virtually try on new clothing models without having to go through the usual fitting rooms.

On-Screen Angle Control for Privacy

Toshiba's "anti-spyware" technology has restored personal privacy protection when working with a computer, now the user can fully control the viewing angle of the monitor display so that anyone looking at the screen from the side will see only a blurry image.

ApriAlpha robot

This little robot "contains" all the experience of Toshiba's research and development. It is designed to be a "life partner" who can do housework and take care of the elderly and sick people.

Inventions and technological breakthroughs

Company Commitment innovative technologies made it possible to achieve outstanding successes in science and technology and create unique, at that time, products that had no analogues in the world, including:

2005 Announced the release of the world's first software that supports remote control of a personal computer from a cell phone - Ubiquitous Viewer ("Omnipresent Subscriber")

2004 Developed the world's fastest elevator for the world's tallest building, Taipei 101 (Guinness Book of Records)

Developed world's smallest fuel cell powered by direct methanol decay, producing 100 mW for portable electronic devices

Developed the world's smallest hard disk drive (HDD), 0.85 inches, which is listed in the Guinness Book of Records

The world's first SoC device with X-architecture is released

A new 100 GB 2.5" HDD has been developed to provide the world's largest storage capacity.

Launched the first 4 Gigabit isolated multi-level cell (MLC), NAND flash ROM (NAND) for the semiconductor industry

Sony develops 45nm process technology for next-generation LSI systems

Announced the development of a prototype of a new generation of high-definition DVD player

Developed the world's fastest 512 Mbit XDR™ RAM with 3.2 GHz data rate

2003 "e-blue" bleaching toner and eraser launched in Japan

A new technology has been developed that allows changing the viewing angle of the LCD. This technology, which allows the user to freely control the viewing angle, is unique and a world first for Toshiba.

Together with DENSO Corporation, the world's first multi-programming operating system (OS) for car navigation systems was developed

Developed the world's smallest fuel cell based on direct methanol decay (DMFC) for portable devices

The total production of 1.8" HDDs has reached 3 million units since Toshiba entered the market in 2000.

The World's Most Advanced Geothermal Combined Cycle Thermal Power Project Launched

2002 Together with Sony, the world's first 65nm process technology for the latest LSI system is developed

Developed the first multi-color super-slim 8.4-inch flexible LCD monitor

2001 Commercial release of the world's first HDD and DVD VCRs

1999 Development of the CPU for the game console Sony "Emotion Engine"

Launch of the world's quietest MRI scanner

1998 Developed the world's first MPEG4 graphic data compression device and LSI extension

1995 Development of the basic concept and necessary technologies for the first DVD player

1993 The first prototype of the world's smallest MOSFET with a gate length of 0.04 microns is produced

1985 World's first laptop computer launched (Toshiba retains leadership in the global notebook market)

1984 Invention of flash ROM (Toshiba continues to be the world market leader)

1979 Completion of the development of the world's first optical disk data file generation system

1972 Sales of the world's first black-band type cathode ray tube color TV began

1971 World's first widescreen IC color TV launched on the market

1970 World's first videophone with color screen developed

1967 World's first automatic postcode reader completed

1959 Helical scan video recorder (VTR) was introduced to the market for the first time

1921 Invented electric incandescent lamp with a double helix

Message from President Norio Sasaki

Director, President and

Chief executive officer

The change in the system of global economic concepts that occurred after the “Lehman shock” of 2008 led to a full-scale reorganization of the world economy. Although the developed countries appear to be on their way to gradually recovering their economic potential, it is the higher growth rates in the emerging economies that are driving the growth of the world economy, and global economic multipolarity has become the main trend of today.

From restructuring to business structure transformation

In this environment, we continue to work to transform the Toshiba Group into a diversified premium electrical/electronic systems manufacturer with a strong global competitiveness and a strong business and financial base that will enable us to achieve sustainable growth ahead of our competitors and ensure the company's consistent high profitability. In essence, the basis of the company's medium- and long-term strategic vision is that by focusing on promising business projects, expanding core areas of activity, forcing the development of new lines of business and transforming into the most advanced global eco-company, we can ensure the creation of a stable, powerful and a profitable business structure with huge potential for development and profitability.

Global Trends Open Huge Business Opportunities

new era in the global economy that we are now entering, not only poses new challenges for business, but also opens up huge new opportunities for it. In emerging economies, there is a significant growth in the consumer market, which urgently requires a qualitatively new level of satisfaction of such primary vital needs of society as energy, water supply and nutrition. In advanced economies, there is a growing need for high-quality affordable healthcare and innovative approaches to education. In addition, the urgent need for measures to combat global warming is clear, and the rapid spread of digital networks and the huge volume of information flow anywhere and at any time around the world have created a wide range of new problems that can only be solved through innovative approaches.

Accordingly, Toshiba Group intends to carefully analyze the emerging trends of the new economic era and allocate its strategic resources in such a way as to realize new business opportunities in the fields of energy and environment, vital social needs and health care, and information and communication technologies (ICT), those. all business areas with expected high growth rates. To make the most of these trends, Toshiba Group will use all of its creativity along with an accurate response to changing these trends to be able to provide products and services that will help society overcome the pressing challenges of today and tomorrow.

At the core of Toshiba Group's CSR management philosophy is a commitment to solid and consistent economic performance in a manner that maximizes the expectations of society and upholds the company's proven global reputation by actively pursuing a policy of corporate social responsibility as a "corporate citizen of the planet Earth" in accordance with the priority concept of "life, safety and harmony.

I want to ask everyone for help and support.

Director, President and Chief Executive Officer

Since April 2001, the concern has had a representative office in Russia. According to the analytical company IDC, Toshiba's share in the Russian notebook market in 2007 was 10% (in 2006 it was 10.9%). Over the year, sales of Toshiba notebooks in Russia increased by 50.1%. The company consistently ranks third in terms of sales in the Russian notebook market (after Acer and Asus). Contract assembly of Toshiba in Russia is carried out by the Russian company OAO Specialized Engineering Company Sevzapmontazhavtomatika (SPIK SZMA) at a plant in St. Petersburg. In September 2011, Toshiba Corporation and the Russian company OAO Power Machines signed an agreement to establish a joint venture for the production of power transformers. Toshiba is sole manufacturer laptops with which Sun Microsystems entered into a contract for the release of models with a preinstalled operating system OpenSolaris. There are three models on sale: Mini Notebook NB200, Tecra M10 and Portégé R600. Developer software is preinstalled with OpenSolaris, including the Java Development Kit, NetBeans IDE, Sun Studio Express, VirtualBox, OpenOffice.org, MySQL, and GlassFish. This is one of the few cases where the manufacturer pre-installs a non-Windows system. Notebooks are currently only sold in the US and UK.

Toshiba and the Guinness Book of Records

First released in 1955, Guinness World Records™ has made its publication an annual event, turning it into an international event that is published in 23 languages in more than 100 countries around the world. The Guinness Book of World Records is a globally recognized authoritative publication that highlights world records in various fields.

Toshiba's fuel cell based on the direct decomposition of methanol was officially listed in the Guinness Book of Records as the smallest fuel cell (2006 edition).

Toshiba, a world leader in fuel cell technology for portable electronic devices, has been officially registered by Guinness World Records as the manufacturer of the world's smallest methanol direct fission fuel cell (DMFC). Designed for use in smaller devices such as digital audio players, Toshiba's DMFC measures 22 x 56 x 4.5mm (maximum 9.1mm with fuel tank). These size advantages provide greater freedom to portable electronic device designers without compromising performance. While the device is small enough to fit into a cell phone wireless headset, the prototype is efficient enough to power an MP3 audio player for 20 hours with one 2cc of highly concentrated methanol. see DMFC delivers 100mW, and continues to do so non-stop as long as users continue to fill the unit's built-in fuel tank - a process as simple as it is safe.

The Guinness Book of Records, 2006 edition, officially registered Toshiba's elevator as the fastest in the world.

Toshiba Elevator and Building Systems Corp. (TELC) designed and installed the world's fastest passenger elevator in the world's tallest building, Taipei 101 in Taipei, Taiwan. This elevator moves at a speed of 1010 meters per minute or 60.6 km/h and was officially listed in the Guinness Book of Records, 2006 edition. Rising 508 meters high, Taipei 101 is currently the tallest building in the world. It is called "Taipei 101" because it has 101 floors above ground, in addition, the building has five underground floors. TELC has installed 61 elevators and 50 escalators in Taipei 101, including two of the world's fastest 1010 meters per minute (60.6 km/h) elevators and 34 double deck elevators. The groundbreaking technology includes: the world's first pressure control system to equalize pressure inside the cab; active control system to prevent cab vibrations; streamlined cab configuration to reduce noise levels.

Toshiba made it into the Guinness World Records 2005 Edition by releasing the world's smallest hard drive

Toshiba's 0.85-inch hard disk drive (HDD) has been officially registered by Guinness World Records as the smallest HDD in the world. Toshiba's 0.85" HDD is the first hard disk drive to provide multi-gigabyte data storage in a sub-inch package. The 0.85-inch size refers to the diameter of the magnetic disk on which the data is written. With an initial capacity of 2 to 4 gigabytes (GB), the drive provides extended storage for smaller, lighter, more efficient devices such as cell phones, digital camcorders, and portable hard drives.

TOSHIBA Today

In the 21st century Toshiba is one of the largest companies in the world. In 2004, the company's consolidated turnover amounted to more than 54 billion US dollars. Toshiba employs approximately 172,000 people worldwide. With a main production base in Japan and factories in China and Thailand, we we sell air conditioners in more than 120 countries around the world through its own sales network and with the help of independent distributors.

Toshiba Air Conditioning holds over 1200 patents in Japan and other countries of the world - an outstanding indicator for any company. Leadership in the air conditioner industry starts with science, cutting-edge technology and key components. Toshiba's leading position is reinforced by a system of joint management of all stages of work - from design and development to quality control of production, delivery, installation and training of our customers.

We take full responsibility for the products we offer to our customers. Toshiba creates new standards of comfort for a modern person, cares about the health and prosperity of society.

Scientific research and technical achievements of Toshiba

Toshiba air conditioners have long won international recognition. To provide maximum reliability and high quality of air conditioners, Toshiba applies a production inspection system for all air conditioning products. All Toshiba air conditioning plants have received ISO 9001 quality management and assurance certification.

energy-saving products and the introduction of environmentally friendly means of production. The company's environmental management system is certified in accordance with the requirements of the ISO14001 standard. Toshiba is the first manufacturer in Japan to use R410A refrigerant in all its products. Toshiba products have earned international recognition and 14 environmental awards, including the Japan Ministry of International Trade and Industry Award.

2003 - “Main Prize” for contribution to energy savings in the competition of the Ministry of Energy and Resources (Japan). Product: Super MMS VRF system with cool/heat selection. Toshiba was awarded for the introduction of an energy-saving system that contributes greatly to conserving natural resources and reducing global greenhouse gas emissions.

2004 - Japan Refrigeration and Air Conditioning Engineering Association Prize for “Best Technical Solution”. Appreciation of the achievements of technology and installation in the field of refrigeration and air conditioning.

2005 - Institute of Electrical Engineering (Japan). Research competition in the field of development of electrical engineering, “Incentive prize”. Nomination “new logic, device or system implemented in a commercial product or device using electronic research or technology”.

Toshiba Air Conditioner Manufacturing - Fuji Factory

The Fuji plant has been in operation since 1943 and has been home to many great products, including the world's first split air conditioner and the world's first inverter split system. Currently, the plant produces domestic and industrial air conditioners, as well as the main components of air conditioners that use modern Toshiba technologies - compressors and inverter units.

Here, day by day, they are made air conditioner compressors any size and configuration, indoor and outdoor units are produced multizone system Super MMS, split systems Daiseikai and others domestic air conditioners. The Fuji plant also produces air conditioners for industry and transport, including for the Japanese Bullet Train and other trains. From here begins the journey of our products to all corners of the world.

Toshiba air conditioners

Already in the seventies of the XX century, Toshiba took its place in the world market as a modern multinational company with an impressive range of products and an extensive network of factories around the globe. In 1978, the name Toshiba Corporation was officially assigned to the company.

Through continuous development in air conditioning, Toshiba has been at the forefront of energy saving and climate control technology for decades.

The history of Toshiba air conditioner development began in 1930, when the company developed Japan's first hermetic compressor for refrigeration.

1961 - released the world's first residential split-system for air conditioning.

1968 - Toshiba launches Japan's first rotary compressor and begins building an international network in Europe, North America and the Middle East.

1978 - produced the first air conditioner controlled by a microprocessor.

1980 - Toshiba created the world's first inverter air conditioner. The revolutionary inverter compressor control technology has significantly improved the performance and energy efficiency of air conditioning systems. Following Toshiba, the entire Japanese market has moved to the development and sale of air conditioners based on inverter technology.

1988 - released the world's first twin-rotor compressor.

1993 - Toshiba launched a new series of digital inverter air conditioners with a twin-rotor compressor - silent and economical.

Sources

Wikipedia - The Free Encyclopedia, WikiPedia.

toshiba.com.ru - Toshiba official website

economicportal.ru - A site for those who are interested in economics

averso.ru - The site of the company "Averso", which selects, supplies, installs and maintains equipment from leading world manufacturers

klimatzdes.ru - Site of trade and installation company "Climate Here"

http://www.skachatreferat.ru - Site for abstracts