"The art of business communication" - Lack of programs. Peculiarities. Exchange of items and products. Negotiation behavior. Business conversation. Communication freezes. Negotiation. Speech. Negotiation methods. Dialogue types. Let everything take its course. Preparation of negotiations. Communication mechanism. Three positions of the communicator.
"Psychology of business communication" - Ritual. Plan. The role of social status. Friendly and helpful attitude. Constructive business communication. In business communication, manipulation is a common thing. Kindness, kindness and friendliness. Humanistic communication involves sincere, trusting communication. Appearance (dress appropriately).
"Business communication" - Business communication. Compliance with the formal-role principles of interaction. Business communication is a process of interconnection and interaction. Compatibility and harmony of team members. Business communication today penetrates into all spheres of public life. Plan. Functions of corporate communication. Stages business communication.
"Features of business communication" - What should be the speaker. Choose an appropriate topic. Tips for beginners. Business communication. Features of public speech. What to do with hands. Be an erudite and highly moral person. The role of gestures in speech. requirements for public speaking. Stages of speech preparation. Monologic genres of business communication.
"Features of business communication" - Germans. Business communication. System of values. It is necessary to take into account the reaction of partners. Things are OK. Refusal to talk to the person. Features of communication through an interpreter. Intercultural aspect oral business communication. Consent and disagreement. Ethno-rhetoric. Inhabitants of Malta. Senior championship. Laughter. distancing.
"Essence of business communication" - The essence of business communication. Principles of activity. Unproductive meetings. Features of telephone communication. Meeting. Forms of business communication. spheres of public life. Human nature. Phone conversation. speech actions. communication settings. Direct communication. Types of business communication. Establishing contact.
In total there are 9 presentations in the topic
"The essence of business communication" - Telephone conversation. Types of business communication. Forms of business communication. spheres of public life. speech actions. The conversation process. Features of telephone communication. Meeting. Establishing contact. communication settings. Business conversation. Principles of activity. Exchange business information. Human nature.
"Business Communication" - Welcome speech; trade speech. Forms of corporate communication. Functions of corporate communication. Business communication. Professional skills. Business communication is a process of interconnection and interaction. Principles of corporate communication. Direct - carried out with the help of natural organs.
"Culture of business communication" - Business etiquette. Types of speech communication are determined by the following features: Types of speech communication. Business communication. Culture of business communication. The primitive level is defined when one communication partner suppresses the other. Communication can take place at a manipulative, primitive, or higher level.
"Business communication" - Maybe even introduce a knowledge exam business etiquette. Business etiquette is the most important aspect of the morality of the professional behavior of an entrepreneur. Here will help you correct use methods of suggestion and persuasion. According to psychologists, tone, intonation can carry up to 40% of information. I think my project was a success.
"Features of business communication" - Ethno-rhetoric. Organization of space. Gesture. System of values. Business communication. The “lower” is presented first to the “higher”. It is necessary to take into account the reaction of partners. Germans. Consent and disagreement. Things are OK. Intercultural aspect of oral business communication. Laughter. Features of communication through an interpreter.
"Psychology of business communication" - Constructive business communication. Features of interpersonal interaction in DO. Overcoming barriers. Empathy is the ability to comprehend an emotional state. Kindness, kindness and friendliness. ritual communication. Principles of business etiquette. Rules of business etiquette. Etiquette formulas of business communication.
In total there are 9 presentations in the topic
A presentation is usually understood as the first official presentation to an interested audience of some still unknown or little-known product, company and its creators. The presentation is an indispensable attribute of the formation of the company, its approval in the market. The impact of the presentation is very serious; business contacts in the business world depend on its success.
Presentation informs and convinces potential clients and partners in the need to purchase a specific product or service. important task presentation is the need to demonstrate the product and its capabilities in such a way as to arouse interest and draw attention to your company, and ultimately, as the expected result, conclude contracts and deals.
The presentation may be A new book, magazine, TV program, car, rock band, idea, lecture course, organizational structure, efficient technology etc. The purpose of the presentation is to ensure a favorable reception of the presented innovation from the public.
Typically, a presentation script is developed by a public relations manager. Firms that do not have such a specialist invite professionals to prepare the script. If the presentation is carried out by the heads of the company, then they need to be involved in the development of the idea of the presentation, and when writing the text for the presenter, their individual characteristics should be taken into account.
For the presentation, it is necessary to plan short speeches by authors, specialists who can professionally talk about it, experts who can confirm the benefits, quality characteristics.
Promotional gifts - souvenirs should be prepared for the presentation. As a rule, this notebooks, calendars, pens, ashtrays, lighters, badges, etc. They are marked with the name of the company, its logo, in some cases - the address and nature of the activity. Souvenirs are given to all participants of the presentation.
The meaning and purpose of the presentation is the transfer of information by the presenters in the form of persuasion to a certain circle of those present in accordance with the listed goals. Any presentation requires serious preparation, consisting of the main blocks:
- - analysis of the composition, purpose, nature and condition of the audience;
- - planning and developing the introduction, main body and conclusion for a long formal presentation;
- - selection, development of options for the use of demonstration and visual materials;
- - direct preparation for a speech: writing a text, a plan, preparing visual materials;
- - preparing to answer questions from the audience.
Presentations are of the following types:
- - Presentation public organization(firms, joint-stock company, corporations, etc.). The objectives of such a presentation are: creating the image of the company among the business community, creating or recreating a favorable image of the company, advertising the name of the company.
- - Product presentation. The goals of such a presentation are clear: to create knowledge about a new brand, product or service on target market, familiarizing consumers with new product features, store schedules, etc., achieving brand preference, etc.
- - Presentation of the project. The purpose of this type of presentation is to inform people about a project, determine the feedback to the project, and find those interested in supporting the development and implementation of the project. This type of presentation is the most demanding in terms of the form of submission, content and preparation.
- - Presentation of the volume and content of the work performed (report). The goal is to acquaint, provide a certain narrow group of people with the results of the work. Such a presentation is less demanding on the implementation of certain preparation rules and may well be spontaneous if the necessary data is at your fingertips and kept in perfect order.
- - Presentation of the plan for future work. Such a presentation is similar to the previous type of presentations, only the object here is the future work of an organization or individual. Its goals may be: informing a certain circle of people about the planned work, describing the planned work in order to confirm the presentation object for critical analysis and change.
The meaning and purpose of the presentation is the transfer of information to the presenters in the form of persuasion to a certain circle of those present with the listed goals.
Notification letter
Letter of request
Letter of guarantee
Circular letter
official letter
Informs about the upcoming event and the most important information needed in order to take part in it
It is a commercial document in which claims are formulated against the opposite side and the party regarding the quality of fulfillment of obligations. It must contain an indication of measures that can remove claims, and an act that confirms the facts
Contains confirmation of payment for a product or service, previously given promises, agreed conditions, etc.
It is a written offer to conclude a contract. It has limited time action, which is directly indicated in it
Represents an administrative document that is distributed by a higher organization and contains instructions or instructions regarding business issues and tasks.
A type of internal correspondence. In such letters, issues related to the organization of production and the solution of current problems that arise in the organization are discussed and resolved.
In the practice of business communication, presentations are widely used. Presentation from Latin it is translated as "presentation", "presentation". By presentation we mean any public presentation of something new:
1) presentation, presentation of a bill of exchange to a person obliged to make a payment (drawee);
2) public presentation of something new, recently appeared, created, for example, a book, magazine, movie, television program, organization;
3) a large official reception (sometimes with refreshments) hosted by a firm, organization, enterprise, etc. for the purpose of advertising, to get acquainted with their activities;
4) solemn public performance, demonstration of something, familiarization with something (sometimes accompanied by a reception with refreshments).
A successful business presentation makes people appreciate both you and your message. As for individual people, and for organizations, a successful presentation is a professional tool to help achieve what they want.
The main goal of a business presentation is to convince those present to act in the right direction: to approve the proposed project; support new idea, offer; buy a product or service; adopt a budget, a legislative act; use the information received; introduce new methods; vote for a candidate subscribe to a periodical, etc.
Exist different kinds presentations. There are two types of presentations: external and internal .
External presentation designed for people who do not belong to the organization that the presenter represents. For example, a performance sales representative firms to customers.
Internal presentation refers to those situations in which the presenter and the audience are within the same organization (for example, the manager addresses the executives of his firm, the manager speaks to the employees of the department, the referent reports to the board on a certain topic).
Internal presentations, depending on the position of the parties, are divided into descending And ascending. If communication goes down the hierarchical ladder, i.e. the head speaks to the heads of departments, the chiefs to subordinates, then the presentation will be “top-down”. And, conversely, the presentation of a subordinate to superiors, a boss to a superior leader is called "ascending".
Both external and internal presentations can be promoting (their purpose is to advertise, promote, introduce new ideas, services, products, programs, support a certain candidate, political platform, etc.) and informational (the main impact is on the message and the transfer of information).
There are three types of presentation. Let's call them public, chamber And private.
Public presentation. It is designed for a large audience. Public presentations are massive(from 50 people to 200 or more) and group(from 15 to 50 people).
A public presentation is usually a well-planned and prepared event. Usually it is conducted in accordance with a pre-designed scenario, which clearly defines the roles of all participants, the content and order of their speeches, the use of visual aids(posters, diagrams, tables, slides, films, etc.). special time devoted to answering questions.
Public presentation takes place most often within 1.5-2 hours. It is recommended to start it around 15.00-16.00 hours.
After the presentation, the organizers suggest a cocktail and buffet (17.00-19.00).
The room for the presentation is prepared accordingly. The meeting hall, foyer are decorated with advertising posters, stands, illustrative materials, etc.
A good impression on the presentation participants is made by giving them promotional gifts, which are inexpensive items: pens, notebooks, calendars, badges, brochures, printed products of the organization, etc.
It is customary to announce the upcoming presentation in the media mass media, and send invitation cards to participants and guests.
When conducting a public presentation, it is very important to take into account the behavior and reactions of people in a large audience. In connection with the increase in the size of the audience, the presenter has an additional problem: the larger the audience, the less it reacts to what is presented, and the more it reacts to the person who presents it all. Two important things happen to people in a large audience:
They unite and solidarize;
They unanimously accept and approve of someone's leadership.
A large audience is not intended for a debatable discussion of issues; it is difficult to use arguments that are relevant and understood by all those present. Here, the oratorical abilities of the presenter, his ability to manage the audience and influence them are very important.
great attention should be devoted to the preparation of a presentation speech. The number of speakers at the presentation is determined by the scenario, dictated by the circumstances and expediency.
First of all, a public presentation is characterized by a strict regulation of the procedure for its conduct (the order of speeches, distribution of roles, coordination of the thematic focus of speeches, answers to questions, etc.) and a clear structuring of presentation speeches.
Chamber presentation. This is a fairly common type of presentation for a small number of listeners (up to 15 people). Such presentations are held in the premises of firms, organizations, institutions. Chamber presentations are especially popular with trading companies selling cosmetics, dishes, medicines and other small goods. Often such presentations are held not only in the premises of organizations and institutions, but also at home. For example, the hostess of the house invites her friends, acquaintances, to visit her for the presentation of goods. She maintains a lively conversation, serves a light snack, tea, coffee and offers to place an order for a particular product. From the sales of each item, she receives a certain percentage. The concept of home evening has been well studied and has long been widely used in the West and in the United States. According to psychologists, the decisive factor here is not the quality of the product itself, but the emerging social connection. People trust more those who they know and who they like, so they are more willing to buy from friends than from an unfamiliar seller.
Distinctive feature small audience is that everyone remains an individual, has the opportunity to show their individuality. In a small audience, the presenter is expected not to have a long monologue, but to be able to involve everyone present in the conversation. The amount of time spent answering questions is, to some extent, an indicator of a successful presentation. It is very important during the presentation to be able to create an informal, relaxed, trusting atmosphere.
Private presentation- an informal presentation intended for 1-2 people. Most often, such a presentation is carried out when selling goods in a store (seller - buyer), in institutions, organizations, in production, on the street (distributor - potential buyer, client), etc.
To achieve the desired success, the presenter must be a good psychologist, be able to understand people, be a qualified merchandiser, thoroughly know the advantages and disadvantages of the distributed goods of your company, as well as similar products of competitors.
The analysis of private presentations allows us to present their approximate scheme. It looks like this:
1. Selection and evaluation potential buyer, client (age, appearance, material possibilities, etc.);
2. general characteristics presented company, its services presented to customers.
3. Analysis of the quality of the proposed product and its comparison with samples of competing firms (efficiency, convenience, safety, versatility, cost, etc.), Highlighting the advantages of this product.
4. Neutralization of doubts and objections of the buyer, client.
5. Invitation to cooperation.
