First places in the ranking foreign companies with the best reputation in Russia were occupied by Toyota, Rolex and Bosch. The authors of the rating, analysts from the Reputation Institute, are convinced that the reputation of companies in Russia and in the rest of the world is perceived in completely different ways.
Prepared for Forbes rating foreign companies with the best reputation in Russia according to the Reputation Institute (RI) in 2019 was headed by the Japanese automaker Toyota. Together with him, the Swiss watch company Rolex and German Bosch entered the top three. The leader of 2017 - Volkswagen - was ninth in this year's ranking (in 2018 it was 12th), and Japanese Sony dropped to 5th from the first line in last year's ranking.
In the aviation sector, reputational leadership has been held by Lufthansa for three years, in the financial sector by Visa, and in the entertainment sector by The Walt Disney. Toyota (automotive), Rolex (consumer goods), ExxonMobil (oil and gas), Lavazza (food and beverage), Hilton Worldwide (hotels), 3M (industrial), Pfizer (pharmaceuticals), IKEA ( retail), Intel (high tech) and DHL (logistics).
In terms of the reputation of the business sectors, the automotive sector ranks first, followed by consumer goods and high technology. In the last places - finance, transport and energy. “Only 25% of people in the world consider financial institutions sincere,” notes RI. The top 100 companies with the best reputation in Russia include two payment systems (Visa and Mastercard) and HSBC bank, while the global investment banks Goldman Sachs, JP Morgan and Morgan Stanley were not ranked.
The last place in terms of the reputation of sectors in Russia in 2019 was entertainment and media. RI explained this by the deterioration in the attitude of Russians towards Facebook. The Walt Disney Company (#44) and Netflix (#73) were in the top 100 most respected companies.
At the same time, in the global ranking of companies with the best reputation published by RI in March, The Walt Disney Company was on the third line (topped the Rolex list), and Netflix topped the similar American rating in April (Facebook among 390 American companies considered by reputation was on penultimate place, only The Trump Organization had a worse reputation). The lightning-fast reaction of management to accusations of sexual assault against the star of the series “House of Cards” Kevin Spacey helped to climb 22 lines in the American rating of Netflix - in the midst of the #MeToo campaign, Netflix simply fired the actor.
"Significance intangible assets is growing all over the world and today reputation management is the responsibility of the first persons of companies,” emphasizes Cornelius van Riel, co-founder and vice president of RI.
Today, one failure is enough to damage a company's reputation. The incident at a U.S. Collegiate Basketball game, in which rising star Zion Williamson's shoe ruptured, resulted in more than just injury to the player. The very next day, Nike shares fell by more than 1%, the company's market capitalization fell by $1.46 billion. In the RI 2019 world ranking, the company dropped from 12th to 15th place.
It doesn't work in Russia. There are regional peculiarities in the perception of companies in Russia and in the rest of the world, RI explains. In the ranking of the most respected foreign companies in the Russian market, Nike retained its 11th position. Also, the "dieselgate" had a completely different effect on the reputation of Volkswagen in Russia and in the world. IN Russian ranking the company dropped from the first place in 2017 to the 12th in 2018, but already in 2019 it rose to the ninth. In the global and US reputation rankings, Volkswagen was not in the top 100 in 2018 and 2019.
The Reputation Institute has been preparing an annual corporate reputation survey since 2006. In Russia, calculations lead consulting company EmCo (exclusive representative of RI).
When compiling the reputation rating of foreign companies in Russia, more than 7,000 people were interviewed. They were asked about the activities of 143 companies, selected by size and prominence. The questions concerned the emotional attitude of a person to the company (trust, respect, admiration, goodwill), perception of its activities (products, innovations, working conditions, management, leadership, efficiency, responsibility) and supportive behavior (including willingness to buy the company's product). Survey participants rated companies based on different criteria on a hundred point scale. An average score above 80 indicates an excellent reputation.
Top 100 International Companies by Reputation Russia RepTrak® 2019
| № | international company | № | international company | № | international company | № | international company |
| 1 | Toyota | 26 | IKEA | 51 | Ford motor | 76 | Natura |
| 2 | Rolex | 27 | Rolls-Royce Aerospace | 52 | The Kraft Heinz Company | 77 | ExxonMobil |
| 3 | Bosch | 28 | Pirelli | 53 | Colgate-Palmolive | 78 | Eli Lilly |
| 4 | bmw | 29 | Nokia | 54 | The Estee Lauder Companies | 79 | Daimler (Mercedes-Benz) |
| 5 | Sony | 30 | 55 | Air France-KLM | 80 | GlaxoSmithKline | |
| 6 | lego | 31 | nissan motor | 56 | LVMH Group (Louis Vuitton - Moet Hennessy) | 81 | Novo Nordisk |
| 7 | Intel | 32 | Bridgestone | 57 | Toshiba | 82 | British Airways (Brand owned by IAG) |
| 8 | Adidas | 33 | IBM | 58 | mastercard | 83 | Mars Incorporated |
| 9 | Volkswagen | 34 | Philips Electronics | 59 | Accenture | 84 | Siemens |
| 10 | Canon | 35 | Xerox | 60 | Emirates | 85 | Heineken |
| 11 | Nike | 36 | Hitachi | 61 | Ferrero | 86 | LG Corporation |
| 12 | Panasonic | 37 | Hugo Boss | 62 | Boeing | 87 | Sanofi |
| 13 | Michelin | 38 | Danone | 63 | Ralph Lauren Corporation | 88 | Airbus |
| 14 | Samsung | 39 | HP | 64 | Bacardi-Martini | 89 | Anheuser-Busch InBev |
| 15 | Lavazza | 40 | barilla | 65 | L "Oreal | 90 | Oracle |
| 16 | Visa | 41 | Sharp | 66 | Starbucks Coffee Company | 91 | Pernod Ricard |
| 17 | Apple | 42 | Mitsubishi Motors | 67 | Huawei | 92 | Carlsberg Group |
| 18 | Cisco Systems | 43 | General Motors | 68 | Hilton Worldwide | 93 | HSBC |
| 19 | Mondelez International | 44 | The Walt Disney Company | 69 | AT&T | 94 | InterContinental Hotels Group |
| 20 | Microsoft | 45 | Levi Strauss & Co. | 70 | Kia Motors | 95 | Fujitsu |
| 21 | Giorgio Armani | 46 | good year | 71 | fujifilm | 96 | DHL |
| 22 | 3M | 47 | Johnson & Johnson | 72 | Marriott International | 97 | Unilever |
| 23 | Electrolux | 48 | Caterpillar | 73 | Netflix | 98 | Campbell Soup Company |
| 24 | Nestle | 49 | Deutsche Lufthansa | 74 | Honeywell International | 99 | Procter & Gamble |
| 25 | Hyundai | 50 | Honda motor | 75 | Pfizer | 100 | Bayer |
Read more about the top 10 companies from the Russian reputation rating in our gallery.
The Japanese automaker managed to bypass the German BMW and Volkswagen, which were in the lead in the ranking of the most respected foreign car brands in Russia in 2017-2018.
In the consumer goods sector, Rolex has traditionally ranked high for three years.
This year German company managed to bypass its Japanese rival Sony.
The Japanese company entered the top three in the consumer goods category, behind Rolex and Bosch.
The Danish company, which is always on the list of the most respected companies in the world, has shown a sharp rise in the Russian ranking - from 41st to 2nd place.
Among the most respected companies in the field high technology Intel's reputation in Russia is ahead of Samsung and Apple. The company also improved its position in the global reputation ranking (moved from 15th to 11th place).
The German manufacturer of sports shoes, clothing and equipment in terms of reputation both in Russia and in the world is ahead of its American competitor Nike (which ranks 11th and 15th in these ratings).
As a result of dieselgate, the German automaker has not been in the top 100 of the world ranking for the second year in a row, but has returned to the top ten most respected foreign companies in Russia.
The company's competitor, Nikon, was not included in the Russian reputation top 100.
When the Democratic National Committee decided to turn its contempt for Bernie Sanders into contempt for the Russians and Donald Trump, the New York billionaire was said to regularly share beds with Russian oligarchs and dream of making deals with Moscow. But since when has it become a bad thing to want to do business with Russians?
Today, the rules of political correctness require you to hate Russia. If you love her even a little, then you support Vladimir Putin or are under the impression of the Russian mafia. And you probably hate polar bears or something.
But if doing business with Russians or even wanting to do it is very bad, then maybe these companies need to reel in and run before the righteous threaten them with a boycott and defame their names in the press?
That's who's doing business with the bad guys.
On July 13, Pfizer entered into an agreement to create joint venture with the Russian pharmaceutical company NovaMedica.
Context
Good weather in the Russian economy
JB Press 08/04/2016Putin is the enemy of his economy
Bloomberg 27.07.2016Boeing has been operating in Russia for decades. About five years ago, this company announced its plans to invest $27 billion in Russia over the next 30 years. In July 2015, an agreement was signed on joint R&D (Research and Development) projects between Russian manufacturer titanium "VSMPO-Avisma", Boeing and Ural Federal University.
Ford has been operating in Russia for 13 years. In April 2015, the Russian-American joint venture Ford Sollers began production of the Ford Transit. Last year, the American firm launched the production of four new cars in Russia, including the Focus and Fiesta models sold on the Russian market.
Among the American companies operating in Russia are PepsiCo, Procter & Gamble, McDonald's, Mondelez International, General Motors, Johnson & Johnson, Cargill, Alcoa, and General Electric. The latter recently signed a joint venture agreement with oil company Rosneft is waiting for Washington to lift sanctions on oil firms someday.
According to Knight Frank, the main American investor in Russian real estate is not Trump International, but Morgan Stanley. In April, the Morgan Stanley-controlled fund began talks to acquire Moscow-based several shopping centers. That same month, her real estate investment fund bought the Metropolis office building in Moscow from Kazakhstani developer Capital Partners for $1.2 billion.
American companies retail also continue to develop their commercial ties with Russia. Over the past two years on Russian market many new American brands came in, including Forever 21 and Crate & Barrel in 2014.
American food companies are also expanding their business, although Russia is actively annexing Ukrainian territories and arming rebels in the Donbass, for which sanctions were imposed on it in 2014. Starbucks opened its 100th location in Russia last year. In 2013, Krispy Kreme opened its first confectionery. Now there are five of them.
As the New York Times wrote in April 2015, even the Clinton Foundation back in 2013 was very fond of Russians. From 2009 to 2013, the Russian state-owned company Rosatom acquired Canadian Uranium One under separate contracts in three stages. According to information from Canada, this was done on the recommendation of Hillary Clinton. And then the fund of Hillary and her husband, former US President Bill Clinton, received a donation of $ 2.35 million.
In other words, Russians can't be that bad.
Of course, not everyone wants to work in Russia. Yes, everything is not needed there. CEO Carlyle Group billionaire David Rubenstein told Bloomberg TV in October that it was too risky to work there. And then he took his leave and closed his business in Russia.
In September 2014, the American investment firm Blackstone left Russia, two months before the ruble halved from 35 to 75 rubles to the dollar.
Now ask the New York real estate dealers if they would turn their backs on a Russian buyer because, you know, he's from a country run by oligarchs and—ah! — Putin, or Putler, as some call him.
The most expensive New York apartment sold in 2014 for $100.5 million. It was bought by a man whose name is not known. This is a penthouse in a 90-story building in Midtown on 57th Street. Many apartments there are owned by wealthy Russians. Another high-profile deal took place in 2011, when a Russian buyer purchased an $88 million penthouse in a building near Central Park.
London is called Londongrad, and with good reason. The most expensive real estate there is bought mainly by Russians. Now ask the London developers whether it is good or bad to sell housing to Russians.
Trump claims he has no business in Russia. But Morgan Stanley, which donated $148,660 to Hillary's campaign in 2008, according to the Open Secrets website, could have told Donald, "That's a shame."
The Industrial Revolution created a demand for legal outsourcing and the world of law changed.
Today there are many international law firms. Some of them attracted such attention from the media and colleagues that the identification of world leaders in revenue began.
If you also want to know the top ten biggest players, then you are here. After studying the results of a mass of awards and online surveys, taking into account various regalia and success in working with clients, we have prepared such a list.
Its participants represented the interests of some of the world's most influential corporations, including General Motors, Motorola and Siemens. And this is not a complete list of names.
Baker & McKenzie (UK)
Baker & McKenzie was founded more than 60 years ago, employs more than 4,000 lawyers and operates in 42 countries. Among her clients are some of the most prestigious companies in the world.
Interacting with clients, the company does not forget for a second about its high values and attaches great importance to consistency and responsibility. For three consecutive years, it has topped the Sharplegal Global Elite Brand Index, a list of the world's leading law firms compiled by Acritas.
In 2013, Baker & McKenzie received the WealthBriefing Awards for Legal Team of the Year, and in the same category in 2010, the STEP Private Client Awards. In the same 2010, she entered the top 25 law firms compiled by Private Client Practitioner.
Skadden, Arps, Slate, Meagher & Flom (USA)
Skadden is an international company that dates back to 1948. It is headquartered in the US, and Forbes named Skadden the most powerful law firm on Wall Street. Since 2001, the magazine has named it the best in the country.
AmericanLawyer.com ranks Skadden as the second largest in the world in terms of turnover.
In 2010, the National Law Journal ranked Skadden Arps #6 on its list of America's 250 largest law firms.
DLA Piper (UK)
The head office of DLA Piper is in the United Kingdom. It is recognized as one of the 10 most important law firms on the planet.
The company operates in over 30 countries and employs 4,200 lawyers. In terms of income, she has no equal in the world.
In 2012, the firm ranked fifth in the Sharplegal Global Elite Brand Index. And her services were noted as exceptional.
DLA Piper has collected many awards. These include the Leadership in Law Award and two International Tax Review awards she received this year. The latter were awarded to firms in South and North America.
Allen & Overy (UK)
Allen & Overy is one of the mastodons of the legal world. On account of her awards in such categories as "Best law firm of the year", "Firm of the year ( labor law)”, “Firm of the Year (Insurance)” and “International Firm of the Year”.
A&O, as the company is briefly called, has 42 offices in 29 countries. The number of clients, she claims, exceeds 5,000, and partners - over 500.
Allen & Overy is also the only one to have been named Europe's Most Innovative Law Firm twice by the Financial Times.
Linklaters (UK)
Linklaters has a 175 year history. Among the largest law firms in the world, it is one of the leading ones. The company is present in 20 countries and is headquartered in the United Kingdom. Linklaters currently provides legal services in the areas of corporate, banking and tax law, as well as real estate, crisis management, private equity, investment management and healthcare.
The firm has won numerous awards, including in the categories Team of the Year ( corporate law)”, “European Private Equity Legal Adviser of the Year” and “Innovation in Alternative Dispute Resolution and Civil Law”.
Clifford Chance (UK)
The name Clifford Chance is one of the most recognizable names in the legal industry. The firm operates in 25 countries and has been ranked among the top 10 law firms in the world by many resources.
Clifford Chance appeared in 1987 as a result of a large-scale merger. Since then, she has maintained long-term relationships with clients and offers them a wide range of legal services. Her areas of expertise include capital markets, litigation and dispute resolution.
The firm is the recipient of dozens of awards, including Firm of the Year (Corporate and Commercial Law) and Law Firm Management Team of the Year.
Latham & Watkins (USA)
Latham & Watkins opened in 1934 in Los Angeles and is rapidly expanding internationally. Today Latham successfully represents the interests of famous companies in almost all parts of the world.
In 2007, Latham & Watkins was the first US firm to generate over $2 billion in revenue. She has countless awards to her credit. Among other things, she was recognized as the "Law Firm of the Decade" and "Most Admired Firm".
Kirkland & Ellis (USA)
Kirkland & Ellis is an international trading law firm providing services related to litigation, tax, corporate transactions and intellectual property rights.
Kirkland & Ellis is one of the most respected law firms on the planet. Vault called it the most prestigious in Chicago. It is also the fifth largest in the US.
Prominent clients include United Airlines, Intel, Samsung Electronics, Siemens, Motorola and General Motors.
Sidley Austin (USA)
Sidley Austin renders specialized services in litigation in 19 cities around the world. One of the company's first clients was Mary Todd Lincoln, widow of Abraham Lincoln.
According to usnews.com, Sidley Austin is the sixth largest US law firm (with 1,700 lawyers on staff).
The company has always been in the center of attention of the legal industry and has received a lot of awards and regalia. In 2012, usnews.com named Sidley Law Firm of the Year in Litigation and Capital Markets.
Freshfields Bruckhaus Deringer (UK)
Freshfields Bruckhaus Deringer is headquartered in London. This transnational corporation has 27 offices in 17 jurisdictions - European, Asian and Middle Eastern, as well as in the USA.
The company was opened in 1743 - at the same time when one of its solicitors was accepted into the prestigious Bank of England.
Over the years of its existence, Freshfields has received many awards and regalia, and this has helped it to get into the list of 10 largest law firms in the world according to SPEAR'S.
Freshfields is the recipient of the Who's Who Legal Awards (Global Law Firm of the Year 2013), the Chambers Europe Awards for Excellence (UK Law Firm of the Year 2009) and the Financial Times Award (Most Innovative law firm, 2009).
In addition, the company is among the world leaders in terms of revenue. In the 2012/2013 financial year, it amounted to $2.092 billion.
