24.09.2020

German company lr health. Company LR


LR Health & Beauty(Germany) is one of the most successful European manufacturers of cosmetics, perfumery and nutrition products and one of the leading players in the direct sales market. Founded in 1985 in Ahlen (Germany), the company is represented in 28 countries, including Russia.

  • 30 years in the direct sales market in 28 countries
  • More than 300,000 independent sales partners in Russia and CIS countries
  • About 700 beauty and wellness products
  • Guarantee of impeccable product quality
  • Own production in Europe
  • Collaboration with stars
  • Membership in the Direct Selling Association, recognition and awards of professional associations

LR's goal is to become a global leader in the direct selling industry

Leadership means more than just business volume; being a leader means moving forward, setting the market trends and serving as a model for the entire direct selling industry. This vision LR based on clear business values ​​and five pillars of sustainable success.


Quality standards

Reliability, quality, product efficiency is at the forefront of LR, ensuring a sustainable successful business company and its partners. Requirements LR company to product quality are carried out in all areas: formula development, selection of raw materials, production, various scenarios product testing by independent associations and institutes, service and product consulting.

LR Raw Material Suppliers

LR selects the highest quality natural raw materials for its developments, based on the results of the latest scientific research and tests. Each supplier of raw materials is thoroughly checked. The quality of the soil is especially checked on plantations in Mexico, where the most valuable variety of aloe is grown - Aloe Vera Barbadensis Miller .


First-class raw materials and their careful processing guarantee high product quality. Regular quality checks within the company, as well as controls carried out independent scientific institutions , allow us to state that the quality of all products in the LR range remains at a consistently high level.

LR R&D experts guide and oversee everything production processes. The expert team includes: Sabina Larsen-Fefring - Head of Product Development and Nutritional Supplements, sole representative from Europe, board member of the IASC International Aloe Scientific Committee; Dr. Raymond Lierhammer - Head of development of cosmetic products Microsilver, as well as cosmetics based on nanogold. LR's own scientific council is also part of this competent team.

Processing of raw materials and production

Most of LR's products are made in Germany, at the production facilities in Ahlen. All production capacity, both internally and externally, are rigorously tested and certified SGS Fresenius Institute . Part of decorative cosmetics is produced in Italy. Recognized Italian manufacturers vouch for the quality of the formulation of perfume compositions, color and fashion solutions for cosmetics.

November 25, 2017 5569 Comments on Become an LR partner disabled

Become an LR Partner

What opportunities does registration in LR give?

  • 28% discount already on the first order. Becoming an LR partner is an opportunity to save money by buying products directly without intermediaries. You can also show catalogs, collect orders and get up to 49% profit.
  • Participation in closed sales for partners, special offers.
  • A transparent and fair remuneration system allows you to start building your business from the very first days.
  • A starter kit that will help you successfully start your business and activate a partnership agreement.
  • Learn how to run a business in LR professionally. Training takes place online (webinars, trainings, online communication, chats 24/7)
    For partners who are committed to serious cooperation with the company, we provide access to the turnkey business. Find out the terms of cooperation from the LR partner, who will contact you after filling out the form.

Options for starting in LR

  • Client start (Discount from 28%)
    Order price from 3000 rubles in prices for partners. Activates Personal Area and a 28% discount on all LR products.
    Delivery - from 150 rubles to 300 rubles - by courier to the door.
  • Optimal start (Discount from 28% + Start a business)
    Any product worth from 5500 rubles in warehouse prices.
    You are getting free delivery by courier to the door.
    + Connecting to chats
    + Modular learning
  • Professional Start (Package - Turnkey Business)
    Specialist. sets from 8600 rubles
    + Free shipping
    + Connecting to chats
    + Modular learning

    + Ability to buy super sets at a bargain price
    + Training and personal support from the leader of the company.
    + Opportunity to take profitable sets with gifts during the next months of cooperation.

    About the start - the opportunity to develop with LR faster and more profitable!

    Exclusive sets at a bargain price will be available to you immediately after registration. You can choose any of them at your discretion or order all within a month. You will also be presented with additional sets from the “Smart Food” series.

    SET #1
    The Best of Aloe Via 11 Top Care Products + Aloe Via First Aid Kit + Starbox with samples of all fragrances + printed materials.

    SET №2
    Aloe Vera drinking gels 3 pcs + Mind Master 2 pcs + Probalance 1 pc + Starbox with samples of all flavors + Aloe Via First Aid Kit + Printed materials.

    SET №3
    Zeitgard-1 set for skin cleansing + 2 washing gels + extra. replacement nozzle for sensitive skin + Starbox with probes of all fragrances + Aloe Via First Aid Kit + Printed materials.

Hi all! I continue to acquaint you with domestic and foreign MLM companies that are developing with one degree or another success on the territory of the Russian Federation. Therefore, today we will talk about the company LR, or Lrworld - German project, probably known to many of my readers.

We will talk about what the prospects of the organization are today, about its products and marketing plan, and we will definitely dwell on the reviews that I managed to find on the Web.

LR is an MLM project from Germany. Its full name is LR Health&Beauty Systems. The network entered the domestic market not so long ago - in 2011, but has already managed to occupy its niche.

The principle of work in the company, as in other similar ones, is based on the promotion of goods by distributors and the development of their own network of partners. It is on this that the personal income of each project participant is built.

I think you have probably heard about LR, because this network is one of the most pretty large organizations working on the principle of MLM.

As stated on the official website www.lrworld.com, the terms of Lrworld success are the totality life values and a clear understanding of their development. At the same time, the reviews of distributors who have achieved particular success, which I managed to find, indicate that it is quite possible to make money here.


The company started its activity back in 1985. Then the founders launched a line of fragrances called "L de Racine", which, in fact, gave the name to the network.

The released perfume immediately won the hearts of fans. Reviews about it exceeded expectations, and therefore the project management decided to further development.


Then LR opened representative offices in other countries. In the domestic market, the office became 32 in a row.

The successful conquest of new territories allowed the management of Lrworld to confidently promote their products, and today one of the representative offices is located in the very center of our capital.

Product Features

Representatives of LR offer domestic consumers the following products:

  • perfumed products;
  • caring and decorative cosmetics;
  • drinking gels, which, as indicated, are designed to maintain beauty and health.


All products are manufactured by the network on their own own enterprises, which is important: the funds received in the future receive patents, and also undergo strict quality control.

The project management carefully monitors compliance with the conditions and production standards, which tells me that the company cares about its reputation.

LR cosmetics are mainly various formulations that are aimed at combating aging. Here you will find complexes of caring preparations for the skin of the body and face, as well as the latest developments in hair care.

There is also quite a lot of decorative cosmetics, and drinking gels are made on the basis of aloe, which has long been famous for its healing properties.

What I would like to note from the advantages of the product:

  • application of innovative technologies;
  • own production;
  • quality control;
  • production without the use of preservatives.

The LR brand is gaining more and more popularity in our country: I was lucky to find a lot of reviews about a rather pronounced positive effect after drinking miraculous drinks.

Many noted an improvement in overall well-being and the condition of the skin, as well as nails and hair. Reduction of joint pain and normalization of weight were also among the positive reviews of Lrworld products.

As for the fragrances, they really bear the "imprint" of German quality and have a harmonious, well-chosen composition and good durability.

Since it was perfume that was the very first line of products of the network, today the company has become a true expert in the field of creating fragrances.

It is reported that many famous people and stars, which indicates that LR has proven itself in this product niche.

Perhaps this is just a marketing ploy, but it's worth paying tribute, the company is moving "on a grand scale."

Success factors and marketing plan

Now I would like to turn to the main details that have made the company particularly successful in the premium health and beauty market:

  • first of all, it is brand awareness and the “Made in Germany” quality mark, thanks to which Lrworld products have gained confidence in more than 30 countries around the world. In addition, according to the statistics on the site, almost all new customers make a repeat purchase, switching to constant consumption and taking an active part in a special network program. By the way, the quality of the funds is really confirmed by certificates, not only European, but also Russian;
  • constant cooperation with world-famous celebrities, which means that distributors do not need to prove the seriousness of the company and its professionalism every time. The network has gained unprecedented popularity in the European territory, which, of course, did not pass by the attention of world stars.

As for the organization's marketing plan. You can find all its details on the official website, and I will focus on the main details, in particular, on the fact that for the entire period of formation, Lrworld has never reduced payments - only increased them.


One of the important advantages of a marketing plan is that there are no restrictions on your personal structure. In other words, you get the opportunity to work with as many partners as you want.

At the same time, the percentage of remuneration, unlike the marketing plans of other MLM companies, does not decrease with the growth of personal level.

To receive all bonuses and interest from the turnover of the structure, it is necessary to make a personal volume, i.e. make purchases for yourself, which is equal to 100 points per month (approximately 2500 rubles)

I will also note the unique automotive program, which is said to be unparalleled. You, as a partner, get a special opportunity to get ownership of a car on fairly favorable terms.

For example, if your team's turnover is 120 thousand rubles, you may well take a Volkswagen Polo in a certain salon, while LR pays part of its cost.


Also within the organization there is such a thing as a "fireproof car bonus", and you can decide for yourself what time it is best to use it.

In addition, I would like to say about high-quality training: usually, for this, the company organizes special programs, which then become available to other partners who have come for the first time.

By the way, if you improve your level, then you are invited to network-paid training in Germany.

Where to start cooperation

If you decide to partner with the Lrworld MLM company, then when choosing a team for yourself, pay attention to the fact that they would work with you (not just register) as a partner.


Learn from those examples that only your team uses, because in the future you will do the same. In particular, pay attention to the Internet: websites, etc., as well as automation MLM business in the Internet .

I advise you to get training (at least for the first time) with a leader with valuable experience who will help you quickly navigate and tell you the right direction.

Before you begin, prepare a list of questions to ask the consultant in advance and try to get detailed answers to them.

In general, in my opinion, cooperation with LR today will be beneficial if you are really determined to work.

That's all, don't forget to subscribe to my Telegram channel t.me/site and invite friends on social networks to always be aware of the release of fresh useful material, as well as the most advantageous offers in the MLM world.

Believe in yourself and you will succeed! See you soon!

The LR company is a huge range of products for beauty and health. Each catalog updated with new products of the company appears 2 times a year. This is the most anticipated event for everyone who likes the product, who has been with it for more than one year, and most importantly for those who see the company as a business partner with unique products from Germany. Select the catalog you need by clicking on the button or image:

CATALOG RUSSIA CATALOG KAZAKHSTAN CATALOG UKRAINE

The company makes special offers in the promotional monthly catalog:

The LR product catalog, of course, is:

Aloe Vera LR Aloe Vera

Been working on this exceptional product for over 15 years. These are Aloe Vera drinking gels, unique in their properties and composition. These are long-term proven products in the field of skin care, beauty and health. This once again proves that LR was able to meet your needs, which is in line with the motto - "More quality for your life". In the future, a new and powerful brand LR ALOE VIA will accompany you on your way to your more beautiful and healthy skin. It covers the entire line of skin care products with Aloe Vera, and the high quality and effectiveness of these products is due to the unique restorative properties of Aloe Vera and active ingredients bio extracts. A wide range of products for different skin needs: everyone, regardless of age, will be able to find the right care product.

The changes also affected the series

Anti-Aging Skin Care System LR ZEITGARD

We took a more structured approach to the compilation of the range, and also integrated the well-known skin care brand Racine into the LR ZEITGARD line. Thus, under the LR ZEITGARD brand, we have now created the ideal anti-aging skin care concept for all ages and all needs. Characteristics of Zeitgard products from LR:

  • innovative technologies
  • availability and ease of use
  • professional home care
  • immediately visible results
  • preserves youthfulness and freshness of the skin for a long time
  • caring and pleasing
  • deep cleansing and gentle care
  • real and lasting anti-aging effect
  • natural proven ingredients
  • developments of leading European institutions

Our fragrances are Perfumes

- Exquisite and unique.

These are glamorous "star" bouquets, stylish mixes for every day, as well as classic lines exclusively from LR. The company has the status of an internationally recognized professional in the field of fragrance creation. Features fragrances from LR:

  • high quality components
  • unique composition and architecture
  • high content of natural perfume oils
  • persistence and originality
  • work only with famous perfume houses

Makeup LR

- this is your personal variety of images. From natural and classic makeup to trendy and glamorous.

2 series that cover the entire range of makeup for the modern woman Deluxe Line Deluxe:

  • high quality makeup
  • richest texture
  • spectacular images
  • professional type

Colors Line Colors:

  • created for young fashionistas
  • based on natural minerals
  • a wide range of state-of-the-art products
  • high-tech packaging

Products for health good Well-being and Proper Nutrition

For more than 12 years, LR has been developing, manufacturing and constantly improving the range.

Taking care of your well-being and mood is the priority of the company! Products presented in today's catalog in this section:

  • high quality and useful
  • with essential vitamins and minerals
  • with guaranteed quality
  • with independent expertise of European Institutions
  • with regular and strict control of all areas of production and logistics
  • effective and safe with confirmation and excellent product reviews

We hope that you will also appreciate the diversity of our products by getting to know the new product concept. After all, it is the one who knows the product well who can confidently represent the LR brand and recommend our products to others. Discover our unique beauty experience! See for yourself and let others see it!

EN Collection 01 2019

was formed in 1985. Officially to Russia LR comes in 2011. CEO occupied by Jens Abend since 2007.

In Russia and the CIS, one of the top Heinrich Erdman. Heinrich was previously seen in Herbalife, then in Vision, then he was engaged in Internet training.

He is an intelligent guy, has knowledge and charisma. As a result, having “pulled up” several tens of thousands of networkers from different companies for Internet training, imperceptibly for them (a real psychologist), he led them to the LR Company and made a powerful breakthrough, which, by the way, prepared for several years! He most likely knew how the case (Internet training) would end ...

Company LR (LR) generously pays media stars, persons of this or that product (usually perfume). Good or bad, you decide.

IN LR companies, there is an official website and a “funnel website”, which provides introductory information, an initial network diploma from LR leaders, first steps, a participant’s personal account ... Which in itself is good, and is available in many companies.

Direction: Dietary supplements, cosmetics, perfume, personal hygiene. Range of about 500 items. Prices in Russia and the CIS, at the current euro exchange rate, are quite large and not entirely competitive with modern Russian developments. Prices are European, that is, quite high for Russians. There are Russian companies with a similar quality product, but cheaper in price.

NUANCE No. 1. Introduction.

Several entry options: 1) 2000 rubles in which you will find product samples, new LR catalogs, a marketing plan, etc.

2) 8000 rubles. The entrance, of course, for Russia and the CIS, is expensive. For Europe, comfortable.

NUANCE No. 2. Point content.

1 point = 30 rubles at the internal price, depends on the euro exchange rate. The company, of course, is trying to maintain a preferential exchange rate for Russia and the CIS, but how long will the patience of subsidies last?

Bonus calculation formula, Bonus=(Price-18%)*%.

NUANCE number 3. Marketing plan.

According to the marketing plan, the amount of payments is no more than in other network companies. We have counted many times. Therefore, LR leaders mostly talk about the auto-program.

From the level of 14%, LR can allocate about 3,000 rubles per month for a car loan??? I wonder what kind of car it should be?

With 16%, this is already about 8,000 rubles.

With 21%, the rank of "junior group leader", the auto-bonus can be about 12,000 rubles ...

I will not give the entire marketing plan of the LR Company, it is freely available. The "chip" of the LR is an auto bonus, it is for him that they are called (substitution of values, as if an element of a freebie, which, in fact, does not exist) ...

NUANCE No. 4. Auto bonus.

Leaders actively promote the "autobonus" program, in which the LR Company pays a loan for a leader who fulfills a certain qualification and takes a new, pre-arranged car in a car dealership.

The car, according to the terms of the LR Company, must be pasted over with branded stickers. The auto bonus is given for a period of 5 years.


Many show-offs went under this “autobonus” (): mass trips around the city, photos of cars on social networks, various entertainment on several cars ... In general, this undoubtedly aroused a certain interest ...

NUANCE No. 5. Crisis.

But the crisis came...

If the leader “fell off” from the qualification (and, many “flew off”, since the company is in dollars), then pay yourself or change to a cheaper car, or wait for the bailiffs to “visit”


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