Market segments
TAdviser provides information on various segments of the global computer market.
2019
Lenovo Takes the Lead - IDC
The volume of the global market for personal computers (desktops, laptops and workstations; hybrid devices are not taken into account) in 2019 reached 266.7 million units, an increase of 2.7% compared to 2018. Moreover, this is the first rise since 2011, when the growth rate was measured at 1.7%. A new leader has appeared in the list of the largest manufacturers, according to IDC analysts.
First Market Growth in 8 Years - Gartner
In 2019, the volume of the global personal computer market grew for the first time in 8 years. The Gartner data published on January 13, 2020 testifies to it.
Analysts estimate that manufacturers worldwide shipped a total of 261.2 million desktops, laptops, and hybrid devices like the Microsoft Surface lineup in 2019, up 0.6% from 2018. Prior to this, shipments of equipment fell for seven years in a row.
According to Gartner Lead Analyst Mikako Kitagawa, the rise was largely due to the fact that companies began to upgrade computer parks to move to the Windows 10 operating system. At the same time, many companies in developing countries, including Eurasia, the Asia-Pacific region and China, have not yet upgraded their PCs, which opens up opportunities for maintaining the growth of the PC market in 2020, the expert noted.
At the same time, researchers admit negative dynamics and associate it with the end of the renewal cycle. corporate systems from solutions based on Windows 7 to a hardware platform like Windows 10. In addition, the negative trend will also be maintained due to economic uncertainty due to trade wars, as well as the ongoing shortage of the latest Intel processors. Additionally, Gartner mentioned too high prices for updating home computers for specific consumer tasks, including games.
The three largest computer manufacturers are Lenovo, HP Inc. and Dell - captured 63.1% of the market in terms of quantitative equipment deliveries in 2019, while in 2018 this share was measured at 60.2%. Mikako Kitagawa stressed that Lenovo, HP Inc. and Dell showed growth in PC shipments in 2019 above the dynamics of the entire market.
Except for Asia Pacific, Lenovo recorded year-on-year growth in PC sales across all regions, the study says. In desktop shipments alone, the company increased by more than 30% year-on-year. This allowed the Chinese vendor to maintain its leadership and demonstrate the highest growth rates (+8.1%) in computer supplies among the six largest manufacturers.
At HP, PC shipments were growing during the last three quarters of 2019. The company holds a leading position in the US, EMEA (Europe, Middle East, Africa) and Latin America.
Dell increased PC shipments in all regions at a rate above the average for each region, driven largely by strong demand for the company's desktops.
Gartner predicts a permanent decline in the consumer PC market over the next five years, Kitagawa said. He recalled that since mid-2019, there has been a shortage of Intel processors on the market, without which PC sales growth would have been more significant.
Mikako Kitagawa says that the emergence of innovative products, such as laptops with foldable screens, is a key factor in the growth of the entire computer market. In addition, demand is supported by initiatives that make computers easier to use like smartphones. In particular, we are talking about devices that can be constantly on and work for a long time without recharging.
2018
Lenovo Takes the Lead - Gartner
On January 10, 2019 the analytical company Gartner published results of a research of the world market of personal computers from which it became known of change of the leader. Most of all computers in 2018 were delivered by Lenovo - 58.5 million units, which is 6.9% more than a year earlier.
He considers the second negative factor to be the political and economic uncertainty in a number of countries. The problem has affected even an economy as strong as , and affected the most vulnerable groups of buyers, including small and medium-sized businesses, Kitagawa said.
Market decline for 7 years - IDC
In 2018, computer manufacturers delivered a total of 258.5 million desktops, laptops and workstations to the global market, which is 0.4% less than in 2017. Analysts cited such data in their regular summary of the Worldwide Quarterly Personal Computing Device Tracker in January 2019. Sales have been declining for seven consecutive years.
The PC market delivered better-than-expected results, experts said, as companies upgrade PCs as the end of support for Windows 7 approaches (January 2020). Strong performance in the corporate segment helped offset the downturn in the consumer sector.
In all regions except the US, computer sales exceeded market expectations, although the Asia-Pacific region had problems due to the difficult situation in the Chinese commercial market.
| The ongoing economic tensions between China and the United States continue to create great uncertainty in business environment in China. As demand for Chinese goods in the US falls, this is especially affecting manufacturing enterprises of all sizes in China which, in turn, leads to reduction of IT purchases by these companies, - the analyst of IDC Gornicki Maciek (Maciek Gornicki) says. - As a result, we should expect an increase in the rate of decline in the Chinese computer market in 2019. And if the trade war escalates even further, its effects could spread to other countries, especially due to the expected currency fluctuations that affect companies in the region. |
The balance of power among the largest computer manufacturers is presented in the table below. It should be noted that HP Inc. retained its leadership, but the gap from the closest pursuer - Lenovo - was minimal. HP Inc. it helped that the company better than many competitors managed to survive the fall in the PC market in the Asia-Pacific region, according to an IDC study.
2017
Falling within 6 years - Gartner
In January 2018, the analytical company Gartner summed up the results of the past year in the global personal computer market. Manufacturers have released more than 262.5 million devices in 2017, including desktops, laptops, premium ultraportables and Windows-based hybrid devices, according to preliminary estimates. The indicator is 2.8% less than in 2016, thus, the negative dynamics in the market has been observed for the past six years in a row.
Researchers are paying attention to the ongoing consolidation of the PC industry. In 2017, the top four PC vendors controlled 64% of the market, which is a significant improvement over 2011, when the top four players accounted for only 45% of total PC shipments.
HP Inc became the largest PC manufacturer in 2017. , which supplied more than 55 million computers or 21% of the global volume. Compared to 2016, shipments from HP increased by 4.6%, and the share grew by 1.5%, which allowed the American vendor to bypass its Chinese competitor Lenovo, which led the rating in 2016.
Lenovo dropped to second place with an annual result of 54.7 million PC devices and a share of 20.8%. For comparison, in 2016, shipments of Lenovo computers reached 55.95 million units, and the share was 20.7%.
Best performance in 6 years - IDC
In 2017, the global personal computer market declined, but showed the best results in the previous six years. This was reported in the analytical company International Data Corporation (IDC).
According to experts, in 2017, manufacturers released a total of 259.5 million desktops, laptops and workstations, which is 0.2% less than a year earlier. 2017 was the most stable year for the market since 2011, according to the study.
The situation in the PC industry is improving due to the update of the corporate computer technology and raising consumer demand. In addition, the market is being helped by declining tablet sales as manufacturers switch back to laptops, so 2017 saw an increase in ultra-thin, convertible and gaming systems.
2016
Drop in sales of monoblocks for 3 years
On June 7, 2017 the analytical company Digitimes Research provided some results of a research of the world market of monoblock computers. Sales of these devices have been falling for three years in a row.
In 2016, manufacturers shipped a total of 12.18 million all-in-one desktops, down 1.7% from a year earlier, due to a slowdown in the consumer sector. In 2014 and 2015 there was also a decrease in sales of monoblocks. According to experts, the market will recover in 2017-2018.
Global shipments of monoblocks in 2016 did not fall as much as the entire computer market, as a result of which the share of this segment in physical terms amounted to a record 10.4%. In the next two years, this share will increase, analysts are sure.
Lenovo remained the leader of the world market of monoblocks. Moreover, in 2016, the Chinese company increased its lead over the closest pursuer - HP Inc. The four largest monoblock manufacturers controlled 83.8% of the market in 2016. In 2017, the figure will reach 85.2% due to the fact that Lenovo will increase the supply of equipment, HP Inc. expect strong sales in the corporate sector, and Apple introduced new models, according to Digitimes Research.
In 2016 deliveries of iMac were measured by 2.26 million pieces against 2.53 million units the previous year. Experts expect that in 2017 shipments of these devices will rise to 2.36 million copies.
Among contract manufacturers of monoblocks, analysts note Compal Electronics, which in 2016 showed the largest increase in shipments thanks to orders received as a result of TPV-Inventa's exit from the market. It is expected that Compal will record the largest dynamics of shipment growth in the sector of contract manufacturing of all-in-one PCs in 2017, and will also become the second largest manufacturer of these computers in Taiwan after Quanta Computer.
Fall for the fifth year in a row
On January 11, 2017 the analytical company Gartner published results of a research of the world market of personal computers. Its volume, according to experts, has been declining for five years in a row.
According to Gartner, in 2016 shipments of desktops and laptops on a global scale amounted to 269.7 million units, having decreased by 6.2% compared to 2015. The market has been steadily falling since 2012.
| The computer market continued to stagnate in the fourth quarter of 2016 as holiday sales were generally weak due to fundamental changes in purchasing behavior concerning the PC, - the senior analyst of Gartner Mikako Kitagawa (Mikako Kitagawa) speaks. - The entire personal computer market is static because technology advances have not been enough to drive growth. There are several innovative form factors such as hybrid devices and ultra-thin and light laptops, as well as technological advances such as extended battery life. This part of the market is growing rapidly, attracting more users who prioritize PCs. However, the segment supported by computer enthusiasts is not large enough to help grow the entire market. |
According to Kitagawa, one of the negative factors for the PC market is the popularity of smartphones, due to which the cycle of use of computers increases.
The three largest manufacturers of desktops and laptops in 2016 have not changed: Lenovo, HP Inc. and Dell recorded 54.7% of the market as an asset against 51.5% a year earlier. However, among these companies, only Dell was able to increase the supply of products - by 2.6%. Moreover, Dell remained the only growing vendor in the top 6 vendors (see table above).
2015
Record decline
Outcome
Source: IDC
Fall for the fourth year in a row
On January 12, 2016 the analytical company Gartner published results of a research of the world market of personal computers. Its volume, according to experts, has been declining for four years.
Gartner calculated that in 2015 shipments of desktops and laptops on a global scale amounted to 288.7 million units, which is 8% less than a year earlier. The market began to decline in 2012 after the advent of a large number tablets.
In 2015, one of the main problems for the computer industry was the devaluation of world currencies. It is because of this factor that the production of PCs in Japan and countries in Europe, the Middle East, Africa and Latin America at the end of 2015 decreased by almost 10% compared to 2014. In the US and the Asia-Pacific region, the regression was minimal, as currency fluctuations did not affect these markets.
In October-December 2015, the volume of the global computer industry decreased by 8.3% compared to the same period of the previous year, amounting to 75.7 million units. This quarterly decline was the fifth in a row and showed that even the pre-Christmas season does not contribute to the overall increase in demand for PCs, which in turn indicates changes in consumer buying behavior for these devices, said Gartner analyst Mikako Kitagawa.
According to him, among corporate customers, Windows 10 received a lot of positive feedback, but in the fourth quarter of 2015, companies were only testing this OS and were in no hurry to switch to it.
The six largest PC vendors - Lenovo, Dell, ASUS, Apple and Acer - accounted for 73.1% of global shipments in 2015 against 70.4% a year earlier. Lenovo retained its market leadership with a 19.8% share. The top three also included HP (18.2%) and Dell (13.6%). Following are ASUS (7.3%), Apple (7.2%) and Acer (7%). Among the listed manufacturers, only Apple managed to increase the supply of computers in 2015, according to Gartner data.
2014
Third straight decline
On August 26, 2015, the research company International Data Corporation (IDC) posted a message on its website from which it became known about the situation in the global computer market.
In 2014, as analysts calculated, manufacturers worldwide shipped 308.3 million personal computers, which is 2.1% less than a year earlier. The annual volume of the market fell for the third time in a row, however, the rate of decline was almost five times less than in 2013.
The improvement in the computer industry was due to the end of official support for Windows XP and the Windows 8.1 with Bing program, under which vendors released budget laptops that are in high demand in many regions, especially in emerging economies. However, even these devices did not save the laptop segment from falling.
At the same time, the negative impact of the popularity of smartphones on computer sales has weakened. IDC says that in 2015 the growth of the global market for "smart" phones will slow down three times - to 10.4%, and in subsequent years, shipments of these devices will increase by only a few percent.
In their study, analysts did not cite the alignment of forces among computer manufacturers for 2014.
Market fall by 2.2%
Top 5 global PC vendors, Q3 2012, thousand units
idc, 2012
Interestingly, at the same time as IDC, another respected research company, Gartner, released its report on the state of the global PC market in the third quarter of 2012. For the first time in its history, China's Lenovo has come out on top in PC shipments worldwide, according to the firm. True, analysts at Gartner indicate that these are only preliminary estimates. Gartner estimates the market shares of Lenovo and HP at 15.7% and 15.5%, respectively. Dell, Acer and Asus follow, as do IDC.
Second quarter
World PC shipments in the second quarter of 2012 decreased, according to Gartner, by 0.1% compared to the same period last year to 87.46 million pieces of equipment. Both global economic instability and the fact that sales of ultrabooks did not live up to expectations had an effect: they are still at an early stage of adaptation, although they appeared on the market back in 2011.
Virtualization technologies have made it possible to abstract the application layer from a particular type of device, OS, even processor architecture.
Changing approaches to designing, delivering and using software
Applications are becoming cross-platform everywhere and involve the execution of part of the code on the server or cloud side.
Intel, but also software vendors whose revenues depend to some extent on sales of applications on new PCs.
According to Gartner, in the fourth quarter of 2011, worldwide PC shipments amounted to 92.2 million units. - 1.4% less than in the fourth quarter of 2010.
In turn, IDC announced a slowdown in sales of personal computers in the last three months of 2011. Reasons for the downturn, according to company analysts, include a weak economy, hard drive shortages due to flooding in Thailand, and competition from tablets. According to IDC estimates, in the fourth quarter of 2011, worldwide PC shipments amounted to 92.7 million units, down 0.1% compared to the same period in 2010.
Since its inception in 1976, Apple has always sold computers with its own operating system and designed their architecture itself. Even 15 years ago, it seemed that Apple was hopelessly lost to the actual developer of the Wintel ecosystem - the American IBM, which allowed other companies to churn out "IBM-compatible computers." When co-founder Steve Jobs returned to Apple's CEO job in 1998, Microsoft founder Bill Gates scoffed: “What I can't understand is why does he (Jobs) keep trying? He understands that he will not win. In those days, the capitalization of Apple and the United States. In Russia, 90,000 Acer tablets were sold in the second quarter, says Gleb Mishin, head of its Russian office. But the Android platform is still “incomplete” and the tablets are “one-faced”, so Apple has no serious competition, Eldar Murtazin, a leading analyst at Mobile Research Group, is sure.
In monetary terms, the Chinese market also surpassed the US - $ 11.9 billion against $ 11.7 billion - occupying 22% of the global personal computer market.
However, IDC forecasts that the US will remain in first place for all of 2011, as US sales typically pick up at the end of the year. Analysts estimate that 73.4 million personal computers will be sold in the US in 2011, 1 million more than in China. But in 2012, China will finally overtake the United States in this indicator - 85.1 million against 76.6 million, they predict.
Data for Russia are not provided. For comparison, in the first quarter of 2011, 2.31 million personal computers were shipped in Russia.
China is already the second year ahead of the United States in terms of the car market - in 2010 their sales increased by 32% to 18.06 million units (including trucks). In the US, 11.6 million vehicles were sold last year. The OECD predicts that China could surpass the United States in terms of industrial production already in 5-7 years, and in terms of GDP - until 2030.
IDC and Gartner Forecasts: Theory and Practice
The above results of IDC and Gartner on the state of affairs in the PC market in the first quarter of 2012, although not fundamentally, still differ from each other and, at times, noticeably. We suggest that we turn to the forecasts made earlier by these research companies and see how accurate they later turned out to be.
IDC predicted that 217.2 million laptops would be shipped to the market in 2010, up from 169 million in 2009. It was expected that by 2012 portable systems will occupy 70% of the market in quantitative terms. At the end of 2010, the total PC market amounted to 346.8 million units. Assuming that IDC's forecast turned out to be extremely correct, the share of laptops in this volume reached almost 63% - a clearly overestimated figure for 2010. The increase in shipments was mainly driven by increased interest in portable devices in emerging economies.
President and chief Executive Director Intel Paul Otellini (Paul Otellini), expected to see the share of netbooks and other similar systems in 2010 at 20%, IDC - 12% of the market in terms of numbers. The higher forecast from Intel is not accidental - it is a monopolist in the market for processors for low-cost systems. This, in particular, supported the company during the active phase of the recession. IDC's cautious assessments were closer to the truth; netbooks never became a truly successful product category.
As for tablet PCs, according to IDC forecast, in 2010 they should sell about 7 million such devices and about 46 million in 2014. As it soon turned out, 10.7 million tablets were sold only in the fourth quarter of 2010 (data from Strategy Analytics ).
Gartner lowered its PC shipment growth forecast for 2011 to 15.9% vs. 18.1% previously expected. According to the updated forecast, 409 million PCs should be delivered to the global market.
Projected volumes of deliveries for 2009-2011. had to be reduced due to a number of factors, Gartner explained.
First, analysts recorded a change in consumer behavior- a shift in interest towards innovative gadgets, which include new models of smartphones and multimedia tablets. Analysts believe that buyers in developing regions who do not yet have a personal computer may move away from buying a tablet in favor of a tablet, which will only approach the capabilities of a PC over time, while the convenience of content consumption and social networking using a tablet is worth head and shoulders above now.
Secondly, the slowdown in supply growth is due to savings. Realizing that the process of recovering from the crisis may take additional time (and who knows how long), consumers tend to delay the purchase new system until better times. The same applies to the corporate segment. Already, there are examples of entire companies switching to the iPad, which believe that this computer will not become obsolete as quickly as the traditional system.
Analysts also pointed to the inability of the traditional personal computer market to offer anything truly new. More convenient systems, which would have received a resounding success, it is difficult to come up with, and all that remains is to reduce prices and lean on volumes, and this model has already exhausted itself. Tablets are one new area that could help keep manufacturers profitable.
Gartner also mentioned one more factor of decrease in rates of growth of the market - technology of virtual workspaces. It is expected that with the proliferation of thin clients, the need to upgrade hardware in the workplace will fade into the background. This will have a negative impact on sales of desktop PCs in the corporate segment. However, this factor will begin to operate no earlier than 2012.
In general, Gartner's conclusions turned out to be correct, however, as a result, the market volume in quantitative terms in 2011 did not even exceed 352.8 million PCs. The reasons for such a strong decline in shipments were the poor economic situation in Western Europe and the shortage of hard drives in the fourth quarter due to flooding in Thailand.
Analysts of Gartner are sure that deliveries of desktop PCs will continue to grow in 2011-2012, in 2013 growth will be minimal, and in 2014 negative dynamics will appear. Sales of portable systems will show diametrical results - rapid growth annually until 2014, for which the forecast is given. In 2014, according to IDC, 426.9 million portable computers will be delivered to the world market. By this time, tablets will "eat" 10% of the PC market in quantitative terms (IDC and Gartner do not classify tablets as personal computers).
2010: Sales growth by 13% to 350 million PCs. HP Leader
On an annualized basis, shipments of PCs to the global market in 2010 increased by 13.8% to 350.9 million units - according to Gartner - and by 13.6% to 346.2 million - according to IDC. The best result was shown by Lenovo, whose shipments grew by 37.3%. In addition to Lenovo, only one company exceeded the market average among the top five manufacturers - Toshiba. In 2010, the company launched a new branding strategy and celebrated the 25th anniversary of the first laptop.
World deliveries of the PC in 2010 (pcs., preliminary results)
| Company | Deliveries in 2010 | Market share in 2010, % | Deliveries in 2009 | Market share in 2009, % | Year-on-year growth, % |
| HP | 62768547 | 17,9 | 58942530 | 19,1 | 6,5 |
| Acer | 45265678 | 12,9 | 39783933 | 12,9 | 13,8 |
| Dell | 42123680 | 12,0 | 37353774 | 12,1 | 12,8 |
| Lenovo | 33965812 | 9,7 | 24735404 | 8,0 | 37,3 |
| Toshiba | 19011752 | 5,4 | 15499805 | 5,0 | 22,7 |
| Other | 147768653 | 42,1 | 132026226 | 42,8 | 11,9 |
| Total | 350904121 | 100,0 | 308341673 | 100,0 | 13,8 |
The digital future that was thought about and is becoming a familiar digital present. Now you won’t surprise anyone, either with the Internet, or with a mobile phone, or with any other digital “device” ...
Let's try to evaluate the current state (information and communication technologies) in dry numbers.
How many of us?
According to ubiquitous statistics:
In 2004, approximately 20% of the world's population (1 billion people) never used either a cell phone;
The current population of the Earth is 6.89 billion people (July 2010);
Population Russian Federation is 141.9 million people (May 2010);
Quantity in the world (May 2010) - about 2 billion (in 2004 there were 700 million in the world). ; in Russia - 20 million);
Total in Russia - 52.3 million (May 2010);
Number of users in Russia it is estimated at 60 to 80 million people (May 2010);
Quantity , connected to the Internet - about 2 billion (July 2010);
According to IMS Research, the total number of all devices connected to the Internet (including , laptops, netbooks, mobile phones, smartphones , televisions with ethernet- connector, with WiFi, tablets, and on-board car systems with Internet access ) reaches 5 billion (August 2010);
The number of Internet users in the world is about 2 billion (July 2010 In 2000 - 315 million people; in Russia in 2000 - more than 1 million people);
The Internet penetration rate worldwide is 28.7%;
China has 420 million Internet users, making it the largest Internet user (July 2010);
Quantity Internet users in USA - 234 million people;
Quantity Internet users in Japan - 99 million people;
P about data Internet World Stat, the number of Internet users in Russia is about 60 million ( July 2010) ;
Number of active Internet users in Russia:
- daily audience - 25.8 million people;
– weekly audience – 36.6 million;
- monthly audience - 41.1 million (April 2010);
According to Internet World Stat, Internet penetration rate in Russia (the ratio of the number of Internet users in the country and its population) - about 43% (July 2010);
The penetration rate in Russia is about 76% (April 2010). At the same time, the fastest is gaining popularity in cities with a population of less than 1 million people;
The most common Internet access speed at 21 major city Russia (excluding Moscow and St. Petersburg) - more than 1100 Kbps (beginning of 2010 In 2009 - 410 Kbps);
On average, Russians spend 500-600 rubles on home Internet. per month;
The average age of a Russian Internet user is 30;
12 million Runeters have their own blogs (May 2010);
Average age of a domain owner in a zone EN decreases - in 2006 from 28 to 26 years, and in 2007 - from 26 to 25 years;
Number of domain names in the zone .RU- 2.6 million (April 2010. At the beginning of 2009 - just over 1.8 million);
Most popular search terms - weather, Job, sex, horoscope, acquaintance, jokes, Download the music…;
According to the company J'son & Partners Consulting, in 2009 the global traffic was 14.7 exabytes.
The level of piracy in Russia (unlicensed) is about 80%;
According to Internet Pornography Statistics, users from all over the world spend about $ 3 thousand on porn on the Web every second, and the word sex is the most popular search query in the world - its share is about 25% of all requests;
There are now about 370 million porn sites on the Web;
Most parents (70%!) have no idea what their offspring are doing online;
…
ICT related diseases
Computer vision syndrome (computer vision syndrome) - rapid deterioration of vision (symptoms: decreased visual acuity, watery eyes, headache);
Tunnel syndrome (carpal tunnel syndrome) - a "mouse" disease, expressed by numbness or pain in the wrist of the manipulating hand;
Physical inactivity (a sedentary lifestyle);
Thrombosis (blockage of veins by blood clots);
Back pain, scoliosis, osteochondrosis;
Computer addiction;
Gaming addiction (the average age of children has dropped to 6 years old!);
Information dependence;
Mobile addiction - dependence on a mobile phone (expressed in the need to constantly make/receive calls, send/receive SMS, MMS…);
information stress. Since there is an avalanche-like growth of information, even trained ICT users are often “stressed” about the fact that they do not have time to process this information;
digital divide. IN Lately psychologists started talking about the fact that the inability to use information technology (especially among older people) leads to the so-called digital divide– digital divide, inequality based on access to ICT, and warn that this is fraught with social consequences.
The rating, compiled on the basis of data from the International Telecommunications Union based in Switzerland, reflects the situation with the provision of personal computers to residents of different countries of our planet on beginning of XXI century. And despite the fact that Computer techologies are progressing at a tremendous rate, technology is becoming cheaper and more accessible every year, the approximate trends reflected in this report may well be attributed to the modern publication of the situation.
Thus, the United States, despite the fact that it is the leader in the total number of personal computers in the country, in terms of the relative number of PCs per capita, nevertheless turned out to be in second place, losing the palm to such a state as San Marino, in which, due to the abundance of computer technology and a small population, there are as many as 727 computers for every thousand people. While in the USA - only 554, in other words, a little more than one computer for two Americans.
In third place in the ranking was the country of victorious socialism, Sweden - there, too, no one experiences any problems with computers - 506 cars for every thousand Swedes. A similar situation in Denmark and Switzerland - 501 and 491 computers per thousand inhabitants, respectively.
In seventh place among the most computerized powers in the world immediately after Norway, Bermuda suddenly appeared - 465 computers per thousand islanders. Close the top ten Australia, Luxembourg and Singapore - 456, 440 and 421 computers respectively. It is noteworthy that such an advanced country in the field high technology like Japan - only in 21st place with 314 computers for every thousand Japanese. And in 26th place was Israel - 259 cars.
Of the republics of the former USSR, the situation with computerization is best in the Baltic States - Estonia, Latvia and Lithuania occupy 35.38 and 66 places on the list, respectively. Russia in this rating occupies the 78th line - exactly between Jamaica and Fiji. In the Russian Federation, there are 43.59 computers for every thousand inhabitants. Of the other CIS countries, only Georgia and Ukraine were included in the list - at 95 and 100 places, respectively, with indicators of 22 and 18 computers per 1,000 inhabitants. It is noteworthy that in terms of the total number of used personal PCs, Russia is quite high on the list, in 13th place, although we still have 26 times fewer of these same computers than in the United States.
There are also many computers in India and China - in terms of their absolute number, these countries occupy 4th and 16th places in the top100, but the population of these countries is so large that, in terms of thousands of inhabitants, the figure is quite miserable, so neither China nor India are in the list of hundreds leading countries in terms of the number of PCs per capita were not included.
Experts predict that in the near future both lists - both the rating of the total number of computers in the country, and the rating of the relative number of machines in terms of the number of inhabitants in a particular state - should undergo significant changes. For a significant increase in the number of PCs in developed countries is not observed, almost all of them are already equipped with such equipment, and the process of replacing obsolete models with new ones is being actively developed. But in rapidly developing, including in terms of computerization, countries, primarily in the Asian region, a completely different process is underway - equipping with computers those places where they did not exist at all before, so the increase in the total number of PCs is much stronger here, which will inevitably cause a change of leaders in the ranking, experts tend to believe that the picture will undergo drastic changes in the next 8-10 years.
Analytical agency We Are Social and the largest SMM platform Hootsuite have jointly prepared a package of reports on the global digital market Global Digital 2018. According to the data presented in the reports, today more than 4 billion people use the Internet worldwide.
More than half of the world's population is now online, and about a quarter of a billion of them went online for the first time in 2017. The highest growth rates are observed in Africa - the number of Internet users on the continent increased by more than 20% compared to the same period last year.
Affordable smartphones and low-cost mobile Internet tariffs have become one of the key factors in the growth of the Internet audience this year. In 2017, over 200 million people became owners for the first time mobile devices, and now two-thirds of the world's 7.6 billion people have mobile phone.
More than half of the mobile devices in use today are smart, making it increasingly easy for people to access all the possibilities that the Internet has to offer, wherever they are.
Growth is also noted in the audience of social networks. In the past 12 months, the number of people on the most popular social platforms has increased daily by almost 1 million new users. More than 3 billion people interact with social networks every month, and 9 out of 10 go there from mobile devices.
The main findings of the reports are discussed in detail below, but for now - here short review of the most significant digital metrics in 2018:
- The number of Internet users in 2018 reached 4.021 billion people, up 7% compared to the same period last year.
- The audience of social networks in 2018 totals 3.196 billion people, which is an increase of 13% compared to last year.
- Mobile phones in 2018 are used by 5.135 billion people - 4% more than a year ago.
So, what does all this valuable information say?
1. Billion years
This year, not only the number of Internet users has increased. The time people spend online has also increased over the past 12 months.
According to the latest data from GlobalWebIndex, the average Internet user today spends about 6 hours a day using devices and services that depend on an Internet connection. This is, roughly speaking, a third of the total waking time.
If you multiply this time by 4 billion of all Internet users, you get a staggering figure - in 2018 we will spend 1 billion years online in total.
2. Distribution of the future
As noted in last year's report, Internet access is unevenly distributed in different parts of the world. In 2018, the situation is almost the same, but there are some shifts.
While much of Central Africa and South Asia still have low Internet penetration, these regions are showing the most impressive growth in online audiences.
The number of Internet users in Africa has increased by 20 percent compared to last year's data. In Mali, the number of people with internet access has increased almost 6-fold since January 2017. Online audiences in Benin, Sierra Leone, Niger and Mozambique have doubled in the past year.
It's not just another billion connected.
The spread of the Internet in developing countries will change the way people around the world use the Internet. This is because companies like Google, Facebook, Alibaba and Tencent are looking to offer scalable global products that meet the needs of these new users and the environment in which they go online. These changes will definitely have a significant impact on the future of the internet.
3. Communication on the move
More than two-thirds of the people in the world today have a mobile phone, most of them smartphone owners.
Over the year, the number of unique mobile users increased by more than 4 percent, although penetration remains below 50 percent in much of Central Africa.
People around the world prefer to access the Internet from smartphones. They generate more web traffic than all other devices combined.
Moreover, this data only relates to web usage. According to recent data from mobile app market research company App Annie, people today spend 7 times more time on mobile apps than on mobile versions of browsers. This suggests that the share of mobile devices on the Internet is most likely even higher than the above figure.
The latest information from Facebook only confirms this assumption: only 5% of the social network's global audience use the platform exclusively from the desktop.
4. Eleven new users per second
Over the past year, a little less than one million people discovered social media for the first time every day - that's more than 11 new users per second.
Among the 40 countries studied, the highest growth rates were demonstrated by Saudi Arabia- 32 percent. India lagged slightly behind the leader, the number of social media users increased by 31 percent in a year here.
Growth was partly facilitated by the fact that people of the older generation began to join social networks. On Facebook alone, the number of users aged 65 and over has increased by almost 20 percent in the past 12 months.
Teenagers (from 13 to 17 years old) among the audience of Facebook also increased, but only by 5% since January 2017.
The gender balance among Internet users is still uneven. Thus, the latest data provided by Facebook suggests that there are still significantly fewer women online in much of Central Africa, the Middle East and South Asia.
5. The Philippines hold the lead
True, the Brazilians are already breathing down their necks. The Indonesians and Thais overtook the Argentines for third and fourth in this year's rankings.
6. Facebook still dominates
For Mark Zuckerberg and his team, 2017 has been another great year with impressive growth across all platforms owned by Facebook Inc.
Facebook's main group space continues to dominate social media, growing its user base by 15% in a year. At the beginning of the year, there were almost 2.17 billion profiles on the social network.
Messengers WhatsApp and Facebook Messenger last year grew twice as fast as the main Facebook platform. During the year, the number of users in each of the applications increased by 30 percent.
Although the audiences for these apps are roughly equal, according to recent data from SimilarWeb, WhatsApp has come out ahead in terms of geographic coverage. Today, WhatsApp is the top messaging app in 128 countries, while Facebook Messenger leads in 72.
In only 25 countries around the world, the most popular messaging app is not the messenger owned by Facebook.
Despite these impressive statistics, Instagram has managed to surpass all Facebook apps in terms of growth over the past 12 months. The number of users here has increased by a third.
7. Organic Reach Continues to Drop
Organic reach and engagement on Facebook (based on data from 179 countries) have declined over the past year, with average reach rates down more than 10 percent from the previous year. Despite the depressing dynamics, these numbers will be valuable benchmarks for marketers around the world.
8. Increasing the speed of mobile Internet
Data transfer rate in networks mobile communications growing, this trend can be seen on a global scale. Analytical agency GSMA Intelligence reports that more than 60% of mobile connections today are classified as broadband.
However, there are significant differences in the speed of mobile communication in different countries. In Norway, the average download speed for mobile networks is 60 Mbps - almost three times faster than the world average.
Users mobile internet 6 countries, including the Netherlands, Singapore and the UAE, boast average connection speeds above 50 Mbps. At the other end of the ranking are 18 countries, including India and Indonesia, where the average data transfer rate in mobile networks does not exceed 10 Mbps.
There is also good news: last year average mobile data speed increased by 30 percent.
This news can please not only the impatient. A faster connection helps reduce stress levels. Research has shown that delaying video loading by just a few seconds can spike anxiety levels in the same way as watching a horror movie or solving a difficult problem. mathematical problem.
Thanks in part to increased data transfer speeds, the average smartphone owner, regardless of geography, consumes almost 3 GB of data every month, which is 50% more than last year.
9. A sharp increase in spending in online stores
According to the latest figures from Statista, a digital market survey, the total e-commerce market in the consumer goods sector grew by 16% last year. Annual spending reached $1.5 trillion in 2017, with the largest separate category are fashion items.
Globally, the number of people using platforms ecommerce for the purchase of consumer goods (such as fashion, food, electronics and toys) increased by 8 percent. Nearly 1.8 billion people around the world shop online today.
Approximately 45 percent of all internet users shop on e-commerce platforms, but e-commerce penetration varies by country.
The check of each buyer in the online trading segment is also growing. Compared to last year, the average revenue per user increased by 7 percent to $833. The British spend the most on online purchases - according to current data, in the UK, more than 2,000 US dollars are spent annually per user.
It is worth emphasizing that these figures are for consumer goods only. If we add spending in other categories such as travel, digital content and mobile apps, the global e-commerce market is likely to be around $2 trillion.
Internet in Russia 2018: key figures
The Russian digital market echoes global trends.
- Most popular mobile app in Russia (both in terms of audience and number of downloads) — WhatsApp, followed by Viber, VK and Sberbank Online. Instagram ranks fifth in the ranking in terms of the number of users and sixth in terms of the number of downloads (here it was ahead of the Yula service from Mail.RU Group).
- 63% of domestic Internet users are looking for goods and services online, but only 46% make purchases. The top spenders are on travel and hotels ($7.903 billion, up 24% from last year), toys and hobbies ($4.175 billion) and fashion and beauty products ($4.783 billion).
Top Internet Trends 2018
In 2018, the digital market will continue to gain momentum, and despite the unprecedented pace of growth this year, we see that access to the opportunities that the global network offers is unevenly distributed. This creates a good foundation for development and suggests that the digital market has definitely not yet reached the ceiling.
However, this development cannot be called linear. There is a transformation of online consumption: Internet users are becoming more mobile, desktops are gradually being replaced by more convenient devices that can be carried around. As a result, purchases are smoothly flowing online, the web is losing ground, yielding part of the traffic to applications, and social networks play a more significant role - this is valuable information for business.
These are the main results of the research conducted by We Are Social and Hootsuite. It is difficult to say for sure what awaits us in a year, but it is obvious that the Internet will become even more firmly integrated into our daily lives, changing the structure and ways of consuming information.
