Business in Russia. Guidelines for starting a business in the regions.
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What profitable business can a beginner in a small town open with minimal investment? We offer 25 business ideas relevant in 2019 in small towns, as well as detailed launch guides.

Key making shop

To open a point for making keys, you will not need any impressive investments: 150 thousand rubles will be enough, most of which (about 90 thousand rubles) will be required for the purchase of machine tools. The main service in the workshop will be the production of duplicate keys to the front doors, garages, cars, porches and intercoms. Additionally, you can earn money by sharpening knives, scissors and drills, selling locks, key fobs, performing emergency opening of locks, etc. It is possible to recoup a point for making keys in six months of work. This is a great idea for beginners, relevant in 2019. To accommodate the workshop, 4 square meters is enough. meters.

Kindergarten at home

If you are looking for a home-based business option and have experience raising children, then consider opening private day care centers at home. This is a socially responsible business that reduces queues for kindergartens and is subsidized in many regions of the country. Private kindergartens are most in demand in new high-rise districts, where local authorities often do not have time to meet the population's need for public kindergartens. In such places, parents are looking for an opportunity to leave the child under the supervision of at least someone. The profit of a kindergarten at home will be 50-100 thousand rubles. per month.

Carpet cleaning

The carpet cleaning business is one of those activities that require minimal investment. Its essence is simple - you organize the cleaning of customers' carpets on-site or provide services for the removal / delivery of carpets to your own workshop, where you carry out the cleaning. The second option is more suitable for serious business, as you can significantly increase the number of orders and productivity. When working at home, you can get by with a minimum amount of equipment, household chemicals and small cleaning appliances (you can even meet 100 thousand rubles). With 4-5 orders per day, net profit can reach 90-120 thousand rubles.

Production of decorative candles

Candlemaking is a fun and relaxing activity to do for fun or in retirement. To start, you need a minimum of funds and skills, and all training materials can be found on YouTube and needlework sites. Simple calculations make it clear that a hobby in this business is much more than a business. If we assume that the price of one candle will be about 270 rubles (the average price for decorative candles), then when selling 200 candles per month, you can earn 54 thousand rubles. Then, taking into account the costs, the profit will be about 40 thousand rubles. Another thing is whether you will find so many buyers and distribution channels for your candles.

Making handmade soap

A business idea for beginners that can be opened with a minimum of funds is the production of natural handmade decorative soap. The main investments will be spent on raw materials: soap base, fragrances and essential oils, dyes. Soap making is a creative process from start to finish, right up to the packaging and sale of products. Business is possible both as a side job and in large-scale formats.

Sale of seedlings

A good seasonal business for beginners in 2119 can be selling seedlings. Seedlings of cucumbers, tomatoes, cabbage, peppers and other vegetables are in the greatest demand. You can grow seedlings even at home: on windowsills or on a balcony, in a greenhouse or greenhouse. If you grow seedlings on several levels, then even on 18 square meters, you can fit about 7.5 thousand cups with seedlings. If each cup is sold for 10 rubles, the revenue will be 75 thousand rubles, the profit, taking into account costs, will be about 50 thousand rubles.

Fish smoking

Fish is one of the most beloved products in domestic and foreign cuisine, but few people offer it to customers ready-made. Opening a smokehouse does not require large investments. The purchase of smoking equipment, freezers and a container for raw materials will require about 250 thousand rubles. The main conditions for success are a competent recipe and the presence of fresh fish suppliers nearby.

Sale of beer bouquets

A popular business idea for beginners in 2019 is the sale of all kinds of edible bouquets, including the so-called beer bouquets and baskets for men. Usually this is a beautifully decorated set of beer and beer snacks: sausages, fish, crayfish, squid, chips, and so on. The whole thing is decorated with chili peppers, garlic, cherry tomatoes. There are a million possibilities here - you just have to look at ready-made ideas.

Ready-made ideas for your business

Car rental for weddings and events

If you have a presentable white premium car or a retro style car, this is a great opportunity to earn money by renting your car for weddings and other celebrations. You can earn 1-2 thousand rubles on rent. per hour, and extract additional profit from the rental of decorations for the car. All that is required is to find a good and advertising platform or classifieds site so that the client can find you.

Donut

A donut shop is a great option for a mini cafeteria or mall food court department. The margin on these products without much damage to demand can reach 1000%. Donut baking technology is quite simple, and there are many manual units and automated systems on the market that can increase productivity. In addition, donuts are a product that will leave you room for creativity.

gingerbread houses

The gingerbread house business has several undeniable advantages. Firstly, recipes for their preparation can be easily found on the net and mastered for free. Secondly, you can make them at home. And thirdly, gingerbread is stored for a long time, which allows you to stock up for future use before the holidays. You can offer your products through social networks. As you can see it is also a great business idea for beginners.

Sale of shawarma

Street food is considered one of the best destinations in terms of the “low investment / high return” ratio. For example, to open your own business selling shawarma, 270 thousand rubles and two employees are enough. When choosing a good place, a small outlet can bring 100 thousand rubles. net profit.

Mobile planetarium

Today it has become possible to open a planetarium for anyone who has at least 250 thousand rubles. Mobile planetariums are spherical domes, inside which spherical films with a 3D effect are shown using a projector and a special coating as a screen. As a rule, the work of planetariums is aimed at school-age children. Such a business can pay off in 2-3 months, and its profitability can reach 150%.

Sale of worms and biohumus

Worms farming is a money-for-nothing idea, if we're only talking about single sales of worms to fishermen, of course. Such earnings can be completely easy: after all, you do not need to monitor the worms, and they can eat manure and food waste. It is especially good if your personal area is located on the way to the reservoir: hang the “worms” sign in a conspicuous place - and you're done. You can also sell vermicompost produced by worms. It can even be produced on an industrial scale. But keep in mind - according to the reviews of people with experience, it is not worth betting on one vermicompost. It is better to sell biohumus only in combination with other activities, for example, if you have a rabbit farm, whose droppings can become food for worms.

Conducting a fire show

Let's start with the most interesting - all in 5 minutes of a fire show you can earn 10-15 thousand rubles. Fire show is an opportunity to receive orders for holidays, weddings, celebrations and get good money for it. Large investments are not required: to buy basic equipment (poi, staffs, fans and other devices for “spinning” fire) 5-10 thousand rubles will be enough. You will also need to purchase or tailor-made stage costumes. The main thing in this business is mastering the skill of fire, as well as working on promotion in social networks. Another obstacle is competition. In large cities, it is becoming increasingly difficult to surprise people, which forces the organizers to look for new directions, combine fire shows with light shows, Tesla shows, and so on. But in small towns, you can still be the first.

Ready-made ideas for your business

Mobile 3D cinema

For some reason, when they talk about the entertainment business, they mean only large cities with a million population or cities with a population of 500 thousand people. However, a huge audience living in small towns and villages, where there is simply no entertainment, but the need for them is huge, remains completely uncovered. An interesting idea in this area could be the organization of a mobile 3D cinema, working in cooperation with local schools, rural houses of culture and other organizations that freely and gladly provide their space for such events to the organizers.

Meat trade

Meat is a commodity of daily demand. Even with the appearance of a large retail chain in the neighborhood - “death with a scythe” for any grocery store, a butcher shop can not only stay afloat, but also thrive due to the ability to vary the assortment and offer customers fresh and unique products that you will not find in a supermarket. A butcher's shop can be opened with an investment of 600 thousand rubles, the profit of small outlets is 75-100 thousand rubles.

beer shop

Beer is the number one drink in Russia, which will never leave an entrepreneur without a profit. To open your own beer store with equipment for bottling 10 types of beer, you will need about 500-600 thousand rubles. of which equipment costs will amount to about 240 thousand rubles. You can save money by renting equipment from local beer producers. The store's turnover of 300-350 thousand rubles will allow reaching a net profit of 50-70 thousand rubles.

Women's clothing store

Selling women's clothing is a business that will always be relevant. Even in the face of fierce competition, the new store has the opportunity to find its audience thanks to its unique assortment. Womenswear is the largest segment in the apparel industry, accounting for about 60% of the market. 400 thousand rubles may be enough to open a small women's clothing store.

mini bakery

The bakery is one of the most popular small business destinations. You sell a product of daily demand, investments in opening are small, and if consumer tastes change, you can instantly adapt to new trends and requests. You can open your own mini-bakery if you have 885 thousand rubles, which can really be recouped within 7 months of work.

Tool sharpening

To make money on sharpening tools, no special investments are required. At the same time, the service is in great demand both among ordinary housewives and among hairdressers, manicurists, cafe staff. Investments in the arrangement of a small room and the purchase of equipment will amount to about 130 thousand rubles.

Geological exploration and well drilling

Geological exploration and drilling is a business with a wide choice of formats and scales of activity. With minimal investment (about 450 thousand rubles), you can engage in private orders - shallow drilling during the construction of wells and the launch of installations for the extraction of groundwater. It is also possible to work for legal entities in large-scale construction.

Ready-made ideas for your business

Split system installation

Air conditioners today are almost a mandatory unit of any houses and apartments. Although this business is frankly seasonal, it is extremely in demand: after all, split systems can be needed by everyone. Depending on the characteristics of the premises, the installation time can be from 2 to 6 hours. With the cost of services from 1 to 3 thousand rubles, you can earn from 2 to 12 thousand rubles a day on installation.

Barbecue

A barbecue is a one-dish establishment, which makes running such a business a little easier than, say, running a restaurant or cafe. By focusing on one dish, you can “know” all the secrets of cooking barbecue so much that you can collect a base of eternal customers with whom you can not be afraid for the fate of your business. To open a barbecue in the format of a cafe for 12 people, preparing various types of barbecue and snacks, as well as working to take away, it will take about 1.1 million rubles, which can be recouped by the middle of the second year of operation.

pancake stall

Pancakes are a product that is easy to prepare, but extremely promising in its capabilities. You can fill the pancake with anything, and this leaves a wide scope for culinary creativity. Your business selling pancakes is attractive with low investment in equipment and the ability to set a markup of up to 300%. To open a pancake cafe on an area of ​​100 sq. meters will require about 1.25 million rubles. For a small town, the format of a pancake kiosk is ideal, the opening of which will require about 500 thousand rubles.

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Legal aspects, equipment selection, assortment formation, premises requirements, production processes, sales. Complete financial calculations.

Opportunities for opening a profitable business in a small city are no less than in a metropolis. There is an opinion that starting a business and making it profitable in a small town is almost impossible.

People do not see the positive aspects and believe that their idea will fail. Actually this is not true. Consider the most promising small town business ideas.

Promising business ideas for a small town

In the mind of many people, the word “business” involuntarily brings up the stereotypical image of a middle-aged business man leaving the chic office of a large company. At the same time, it is precisely the metropolis with dozens of skyscrapers that appears.

However, many businessmen do business in small towns and don't necessarily wear a business suit. It is possible to open a business no less profitable in a small city than in the capital.

Until now, there is no consensus on which cities are small and which are not. It is generally believed that the population of a small town should be no more than 50,000 people. But for business people, it can also be cities with a population of half a million or more. However, do not forget about some features of doing business in small towns.

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Differences between small towns and big ones

If you have business ideas for small towns, consider the following features:

• life in a small city is not as frantic as in a metropolis, so the population can take a long and conscious approach to the decision to purchase goods or services;
• fashion trends are not critical for people from small towns. The main thing is a product at an affordable price, which people are willing to spend a lot of time searching for;
• small distances. Objects are next to each other;
• the ecological situation here is much better than in megacities;
• stress has a much lower impact on the population;
• public transport is used less frequently, indicating some cost savings;
• in small towns there is almost everything that in a large city. As a rule, people can visit any place by private car or public transport if the need arises;
• the way of life is significantly different from the mentality;
• each small town has its own values ​​that influence the way of life;
• crisis and globalization have much less impact on small towns compared to megacities;
• subject to a decrease in demand, protection from bankruptcy is higher than in a large city.

Disadvantages of doing business in small towns

When exploring business ideas for a small town, pay attention to the disadvantages that exist in a small town. These include:

1. Small income.

You should not think about huge profits expressed in millions, because the income of people from your target audience is quite modest.

1. Opportunities for growth are limited.

If you have a great business idea, then there are much more opportunities for its implementation and development in a metropolis than in a small town. The number of clients of your company will grow and stop at a certain level. Therefore, it is necessary to consider the possibility of expanding your activities. For example, it could be opening a branch office in a suburban area or some related business. It happens that entrepreneurs find promising industries in the course of working on existing businesses. In this case, you can create something new, thereby increasing the range of your possibilities. However, it is not always worth hoping for an increase in the number of the average check, since residents of small towns, again, receive small incomes.

1. Narrow market.

Extraordinary small business ideas in small towns are not always possible to implement. They may be in low demand. Even a standard business idea will not always work. For example, if you can open your own pizzeria in megacities, despite the fact that there are already hundreds of them, and at the same time count on a good profit, then in a small town, perhaps no one will visit your establishment, preferring a long-familiar and beloved place.

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The advantages of small towns as objects for doing business

1. Easy market entry.

You need much less money to start your own business. much easier to implement. Renting real estate is cheaper than in metropolitan areas. The wages will also be lower. Thanks to these two conditions, your fixed costs will be significantly lower.

1. Low level of competition.

In a tiny city, small business is weak, so you can count on a small number of competitors in your industry. It is also possible to occupy that niche that is in demand, but is not occupied by anyone. It will be much easier to do this than in a metropolis, since all points of trade and companies can be visited by yourself.

1. support programs.

This advantage is in some way related to the above point. Due to the weak development of small business in small towns, the authorities are willing to meet halfway. Entrepreneurs are offered various subsidies and grants. Your business ideas will not be left without government support.

In the case of a business in small towns, there are also several controversial points that can be turned both to the benefit of one's business and to the detriment.

In small towns, the word-of-mouth effect works very well. This can be an excellent advertisement for you or, conversely, ruin your reputation, especially if significant shortcomings were identified at the beginning of doing business.

It is also worth paying attention to the fact that the number of your customers in a small city may be limited. However, here it will be much easier to study and build a portrait of your consumer.

33 profitable small town business ideas

Before proceeding with the implementation of a business idea, consider the following points:

1. Study in detail the consumers in your locality. Pay attention to the level of competition.
2. Select competent employees with a responsible approach to work.
3. If your business involves working with suppliers, treat them carefully and seriously.
4. Look for suppliers in your immediate area. If you attract them from large cities, then it will be unprofitable for you.
5. Develop a business plan, find funds to start your own business, while assessing your capabilities in advance.

Whether your business will pay off or not depends on a number of conditions. However, you should not count on quick profits. It may take several years before your initial investment pays off. This will largely depend on the demand for the offered goods or services.

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Profitable business ideas for beginners and experienced entrepreneurs in a small town:

№1. In small towns, it is logical to open stores with socially low prices. So you can provide yourself with a stable profit, although it may be small. Those products that consumers use daily are always in demand.

№2. In the age of the Internet, you can open your business online. Online stores sell goods from all over Russia and neighboring countries. Here you can trade whatever you want: children's clothing, auto parts, jewelry and much more.

№3. Opening a small cafe would be a good idea. Just choose a menu familiar to residents and pay attention to the number of such establishments in the city (as a rule, there are few of them).

№4. A canteen with low prices or a mobile cafe will also be in demand.

№5. Entertainment services can also be popular: organization and holding of weddings, corporate parties, holidays for children.

№6. The audience will be interested in a club for people over 30 or a disco for young people. All you need is a room with a pleasant interior and lighting. If there is already something similar in the city, you can always open a nightclub and invite popular DJs there, which will be your competitive advantage.

№7. In a small town, many parents are looking for an opportunity to give their children an education that will be no worse than in a metropolis. They hire tutors, look for teachers. Opening a language course is a profitable business in a small town that can be started using ready-made ideas (purchasing a franchise, etc.).

№8. For kids, you can create an educational and leisure center for the purpose of development and learning.

№9. All women want to be beautiful, so opening your own barbershop with standard services is a good idea to start with.

№10. Residents of small towns do not always use public transport. Many require the services of taxi drivers. This is especially true in winter. Find drivers with private cars and you can safely start your own business.

№11. You can sell products grown on your own without the use of toxic fertilizers in large cities. Ecologically clean vegetables and fruits are always in demand among residents of megacities.

№12. A small room can be used for the work of an atelier for the repair and tailoring of clothes or for other purposes (fixing shoes, making keys).

№13. Waste disposal is a pressing issue in many small towns. You can create your own business that will solve this problem.

№14. Taking into account the traditions and life of the inhabitants of your city, you can create decorations that correspond to the culture.

№15. In any locality, there is always a demand for cleaning clothes that are difficult to wash at home. You can open an institution with the provision of such a service.

№16. You can open a company sweet shop with a tasting offer. Many will not be able to pass by without trying delicious products.

№17. Shop with gift products. You can stylishly and beautifully design a boutique in which you will sell gift sets and cards for all occasions. Most importantly, treat your customers with respect, go forward. You also need to always be able to offer the buyer a product for a specific event and for a specific person. Assess the financial capabilities of the residents of your city and, taking this factor into account, indicate the price of products.

№18. When exploring business ideas for a small town, you should pay attention to the sale of essential goods. You can open a small bakery where there will always be fresh and tasty bread. This will be to your advantage, as bread from the metropolis does not always meet these criteria. The assortment can be expanded with any kind of bakery products: rolls, puffs, pies and so on. This type of business has more prospects for development in a small town.

№19. Modern technology is also popular in small towns. Businesses such as the repair of mobile phones, computer equipment, the sale of satellite dishes and related equipment will be in demand.

№20. For residents of a small village, dental services are also relevant and necessary. By opening a dental clinic, you can earn big money.

№21. Private driving courses for future motorists may be in demand.

№22. Minor repairs and work with equipment. You just need to have a few men on staff who can do all the necessary household work.

№23. A private kindergarten is more relevant in a small town, as well as in a big one. Babysitting services are also always in demand. Many parents have no one to leave their children with during school holidays or weekends. You can easily select staff, using the feedback of the local population, since the city is small and everyone knows each other.

№24. Since almost every family has a car in a small town, opening a tire shop would be a good idea. You need to have a large room equipped with equipment. Find good locksmiths who will attract people by doing quality work. Nearby you can create a car wash and a small cafe.

№25. If your house is near the village, then you can take tourists. Many residents of megacities miss the silence and want to relax in a real village, taking care of their pets and gardens.

№26. Sports complexes and gyms are gaining more and more popularity in both small and large cities. By opening such an institution, you can earn good money.

№27. Shops with modern technology (computers, mobile phones, and so on).

№28. Opening of a furniture workshop. This may include the manufacture and repair of furniture. All you need is to find good craftsmen and offer them to work for you. This will bring great success.

№29. If you have a room that can be turned into a small hotel, this will be a good move. You can offer rooms at any time, working around the clock. With all the nuances and good advertising, you will quickly achieve success.

№30. Service "husband for an hour". The better you do your job, the more customers you will have. The main task is to solve a domestic problem, be it minor repairs, connecting appliances, plumbing or electrician services. All you need are tools and the ability to do any housework. To open a business, you will need no more than 5 thousand rubles.

№31. Creation of handicrafts and their subsequent sale. It can be jewelry, toys, soap, paintings and much more. The initial investment may not exceed 3 thousand rubles. Skills and abilities can be acquired for free by watching videos on websites and talking on thematic forums.

№33. Translations. If you know a foreign language at an advanced level, translate by placing ads on the Internet or in offline advertising channels.

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Expert opinion

Entrepreneurs in the regions should not be afraid to work ahead of the curve

Alexey Kanevsky,

President of Interportfolio, Moscow; PhD in Chemistry

My advice to entrepreneurs: be more attentive to the service and sales sectors. These industries in Russia are seriously lagging behind the world level in terms of quality and quantity of proposals.

• Cafes and restaurants. Even in the capital, many catering establishments do not reach the European level.
• Inexpensive and compact shops. There is a shortage of good shops located near the house and selling quality products.
• Specialized workshops. Shoe repair shops are in high demand. In connection with the development of modern technologies, such a direction as the repair and maintenance of electronic devices is gaining popularity.

In provincial cities, small business is less developed than in the capital. However, after a while, all Moscow tendencies come there. For this reason, entrepreneurs from the regions should pay attention to capital innovations and introduce trends ahead of their competitors.

5 business ideas for women in a small town

You may have a talent that everyone admires. For example, you knit well, sew beautiful high-quality clothes, embroider beautiful pictures. Why not consider making money from your hobby?

It may happen that a lot of people are already doing what you love in the city. In this case, advertise and sell your creations on the Internet.

You will need to create your website, add photos of your work and invite your target audience to purchase your products, which can be mailed to customers. You will be pleasantly surprised by the number of responding residents of megacities who missed manual work.

All you need to start a business is the Internet and email. You can create a simple website yourself or entrust a friend who knows the specifics of this issue. Here are promising business ideas for beginners in a small town.

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Business idea 1. Hand-made products

These can be paintings, a sewn dress, gifts to loved ones with their own hands and much more. Using your skills, you can open your own business.

Business ideas for a woman in a small town:

• weaving from beads and embroidery;
• creation of bouquets both from flowers and from various sweets and other items;
• making beautiful postcards, posters or collages;
• sewing bags, wallets;
• making boxes.

Your crafts will be willingly acquired by friends and acquaintances. Also, you don't need to buy gifts in the store, as handmade items are more valuable than any purchase from the supermarket. The cost of making one creation, as a rule, is no more than 500 rubles.

If you, for example, purchase materials for the manufacture of your fake in the amount of 300 rubles, then you can sell for at least one thousand or even more. Business ideas for a small town from the handmade sphere can be absolutely unique.

If you think that all income can be related only to the sale of your creations, then this is not so. You can also train others to do the same, thereby increasing your earnings.

Business idea 2. Art studio for kids.

Alas, today parents devote little time to the development of their child. Usually they just take them to kindergarten in the morning and pick them up in the evening. However, in many such institutions, children are practically not taught real creativity.

You can open your own business in a small town by creating an excellent creative studio for children. Ideas for the development of children's creativity can be very different. For example, you can teach children pottery or knitting or sewing. In general, everything that you own.

Business idea 3. Various courses for women.

This direction of activity is, as it were, a continuation of the previous idea. You can organize any courses for women in the field in which you are well versed. It can be several areas depending on your skills and experience.

Many women would like to learn how to sew and cook, to learn the psychology of raising children. Modern girls are interested in such a topic as relationships with the opposite sex. And if there is a demand, then you need to create an offer. Look at the people around you and see what you can do for them. If you are considered an excellent employee at work, and you have leadership qualities and a strong desire, then most likely you can easily organize courses for women.

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Business idea 4. Clothing and underwear store for women.

Many small town small town business ideas for girls are related to women's lingerie and clothing trade. In the future, you will be able to sell other women's products in your store in addition to clothing. For example, it can be cosmetics and various accessories. This type of business requires the creator to have certain funds to start, time and experience in commerce.

Before starting a business, we advise you to analyze existing stores for women. You can introduce yourself as a customer at a point of sale and find out which products are in high demand and why. This way you will be more successful in your store.

Women with young children are not recommended to take out a loan and open a similar business, especially if there is no experience. It is better to consider small town business ideas from scratch and choose a project in which you can gain experience in order to take on more complex business in the future.

Business idea 5. Services from the sphere of "Beauty and Health".

If you like to take care of yourself, do not have bad habits and are ready to provide beauty services for other women, then this business is for you.

Expert opinion

When can a hobby become a business?

Pavel Shubin,

general director of the branch of the company "Belousov group", owner of the knitting production "Azhur", Nizhny Novgorod

It so happened that until 2012 I was passionate about the field of information technology, but then I suddenly wanted to change something in my life. One day I was visiting my friend and noticed a very knitted funny doll. My friend said that the doll is interesting not only for children, but also for adults. At that moment, I decided to start making such toys that would bring joy to people.

I do not have the ability to knit, so I had to turn to experts in this field. It turned out that such a doll is not easy to tie. For this reason, I rejected my first idea and concentrated on knitted Christmas toys (or rather, a wrapper for a Christmas ball). I managed to find a woman on a knitting forum in Nizhny Novgorod. I explained my idea to her and she did the first job I liked. At that moment, I decided to order 70 balloons from her, made in the corporate style of the IT company where I worked. We gave balls to our clients and partners. People were delighted and said that they had never seen anything like it. Then I realized that this idea is worth developing.

Later I turned to other knitters, but they made much worse wraps. I decided to offer the first craftswoman to complete several options for a sample for a certain amount and make a description of their creation. Using the instructions, other knitters also began to turn out beautiful products. Two months before the end of the calendar year, I had half a thousand of these balloons. Some I gave away, and most sold very easily. Those who managed to see photos of products contacted me with the question “Where can I buy them?” I am currently trying to automate the process by choosing a knitting machine. This is something like my hobby, I do not take this topic as a serious matter, but I think my friends will not have questions about choosing New Year's gifts for a long time.

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Ideas for a small business in a small town mostly involve minimal start-up costs and a quick payback.

Tip 1. Find a field that is in demand and interesting for people. Once you have identified a need, think about how it can be met.

Tip 2. Develop a detailed business plan, think it over carefully. Do not throw all your resources into an area about which you know little or nothing.

Tip 3. Assess the level of prosperity of the inhabitants of your city. As a rule, there are few jobs in small towns, and most people work in one enterprise. The owners of city-forming enterprises take advantage of the situation and pay employees little money. For this reason, in tiny towns, residents very rarely have a good income.

Tip 4. Study the qualitative composition of the city. It is possible to open a small business in a small town focused on tourists if there are many interesting places. You should not use extravagant ideas if your city is not popular with visitors.

Tip 5 Pay attention to the labor market. It is unlikely that you will be able to find a narrow specialist or a highly qualified employee in a small town. Therefore, you should not take risks and open a business that requires exclusive personnel to develop.

Tip 6 Shortage of demanded goods. For example, there is no store of a well-known inexpensive clothing brand, or there is only one grocery supermarket with social prices in the entire city. In this case, the idea of ​​\u200b\u200bopening a store that will fill the existing deficit will be successful.

Tip 7. Consider the effect of word of mouth in a small community. Information in a small town spreads very quickly. If you sell a quality product, word of mouth will help you do without advertising, if your business has significant flaws, then you risk losing all your customers.

Tip 8 Small business should use relatively new ideas for a small town. But at the same time, your case should be understandable to the majority. However, you should not adopt everything from someone else's business.

Tip 9. Pay attention to the demand for the idea. In the best case, your case should solve the problem of the majority of the inhabitants of the city. However, her character is not known. You will have to discover it yourself.

Tip 10. If you managed to find any need of the inhabitants of the city, then organize benchmark marketing. Evaluate the work of the best companies in your industry and use a successful example of their work in practice.

Tip 11. You can organize a small business by choosing ideas for a small town that are profitable to implement, since they involve the sale of goods that are in high demand. It can be both grocery kiosks, and construction, car shops and so on. This also applies to services. In a small town, ateliers, dry cleaners, car repair shops, etc. can be popular places.

Tip 12. Choose the legal form for registration and resolve all monetary issues. Here you can register an individual entrepreneur or LLC. Each form has its own advantages and disadvantages. If you work without registration, you risk falling under the watchful eye of the tax, since you are in a small town. What the tax system will be depends on the type of your business. If it is small, then you need to choose the option where you need to pay taxes less.

Tip 13. initial investment. You cannot open your own business without any investment. Here, either personal or borrowed funds are used. If you find an industry with low competition and high demand, then you will quickly be able to make a profit and recoup your investment.

We conclude that it is not difficult to organize a profitable business in a small town if your ideas are promising and you have taken into account all the nuances.

• 6 promotional ideas that won customers over

Information about experts

Alexey Kanevsky Graduated from the Moscow Institute of Petrochemical and Gas Industry. THEM. Gubkin (now the Russian State University of Oil and Gas named after I.M. Gubkin) and postgraduate studies at this university. Since 1995 - commercial director of the group of companies "Kentavr". Since 1996, he has been developing and promoting exclusive brands of imported beer. Chairman of the Economics Committee of the Moscow city branch of the public organization Opora Rossii.

Pavel Shubin at the end of 2012, he headed the branch of the Belousov Group diversified company that opened in Nizhny Novgorod, before that he was the CEO of the IT company NS Labs. In 2011, he founded his own knitting production "Azhur", to which he devotes his free time from his main work.

There is an opinion among the inhabitants that starting a business in a big city is much easier and more promising than in a locality with a population of no more than 50,000 people. Undoubtedly, in a big city there is more demand, more opportunities, but at the same time, there are many more problems there.

If you think that small towns are unattractive for starting and developing your own business, then this opinion is erroneous. It doesn't matter where you live - you can learn how to make money everywhere and, most importantly,.

If you are interested in how to start a business in a small town, where to start, how to avoid many mistakes at the very beginning of the journey, and what to pay attention to in the first place, then this article will be useful for you.

Business from scratch in a small town: pros and cons

So, if you have made the final decision to open a business in a small urban-type settlement, then you need to realistically look at the situation and weigh all the pros and cons of this undertaking.

Remember: starting your own business must be taken seriously, because if you make even the slightest mistake in the beginning, then you cannot do without big losses in the future.

What are the disadvantages of running a small business in a small town?

Positive points

If you read everything written above and are a little upset, you don’t need to do this. Remember: where there are cons, there are sure to be pluses. In everything you need to try to find something positive. Otherwise, don't get down to business.

Let's designate advantages of small business in a small settlement.

• The cost of rent. This can be called the most "fat" and decisive plus. In a small town, you can rent a huge room for a purely nominal fee. A beautiful, presentable office can be rented for mere pennies.
• Lack of competition. If you manage to occupy a free niche in the market and thoroughly gain a foothold in it, then hardly anyone will be able to move you. You will be able to have exclusive rights to a certain type of activity for a long time.
• You can hire for your business cheap labor. In small towns there is a problem with employment, so many are happy even with minimal earnings.
• In small towns it is much easier to conquer credit customer confidence. If you manage to please one or several influential citizens at once, you will soon be able to feel how quickly and effectively word of mouth works, and the whole town will talk about you as a good businessman.

What kind of business can you do in a small town?

Let's say you decide to start your own business. "What to do in a small town?" - you ask. Consider which areas of small business are moving forward in small towns most successfully.

• According to statistics, the most profitable small business in Russia is sales. It will always exist. People will always sell and buy something. What store can you open in a small town? Especially profitable, building materials, clothing and household chemicals.
• Many aspiring entrepreneurs succeed in the field service provision on and health.
• Active and creative people can express themselves in organization of various holidays. This does not require large investments, except for the purchase of musical equipment to accompany events and costumes.
• It is considered a profitable small business idea for a small town. To accommodate mini workshops you will not need large areas, which means you can save money on rent. These can be production of sausages and dairy products, as well as small canning factories.
• Can be good earn And in the Internet. What is meant? Creation of websites or blogs, online consultations, etc.

Small town business ideas

Which store to open in a small town: an idea with a flower boutique

For a small town, an idea related to is perfect. If there are not very many such outlets in your city, then you can try your luck in this type of entrepreneurial activity.

How to open a flower shop in a small town?

• Approximate expenses for opening - 180,000-200,000 rubles.
• Profit- you can actually earn an average of 50,000 rubles and more. Do not forget that the trade in this product is seasonal.
• Payback store of fresh flowers - 10-12 months.
• Approximate profitability flower boutique is from 30 to 35%.

How to organize pizza delivery?

What does it take to open in a small town? For a small establishment, a room of 25 square meters will be enough. m. The main thing is that everything complies with the standards of the SES.

Pizza delivery as a business idea from scratch for a small town includes:

• expenses for opening - from $10,000 to $15,000;
• profit on average - from 70,000 rubles;
• payback- 1.5-2 years;
• profitability – 25%.

Minor household repairs, or a husband for an hour

Such a type of business as the provision of small household services to the population appeared in the late 2000s and has been developing quite successfully since then.

The life of a modern person passes at such a pace that he practically does not have time for household chores. Therefore, many prefer to use the help of a master repairman.

If such a service company is organized at the proper level, it can bring good profits.

At the moment, an enterprise like "Husband for an hour" has a wide target audience, and such services are in demand not only in large cities, but also in small regional centers.

Before you get started, you will need to buy a set of necessary tools or use what you already have.

• Average size costs- from 16,000 to 20,000 rubles.
• If you have a sufficient number of orders, then on average you will be able to earn from 40,000 to 60,000 rubles in 30 working days.
• Payback- 2 months.
• Profitability comes up to 50%.

Growing green onions as an example of a successful small business

If you own a small space (60-80 sq.m), then you can consider this area as a fairly promising business.

As an example, let's study the main financial indicators of growing onions in hydroponics:

• starting investments– from $1,800 to $2,000;
• every month for one cycle of growing young onions you will have to spend$ 200 (this includes the cost of watering, lighting, heating and planting material);
• profit. If you find a wholesale buyer, then in 22 days you can earn $ 1,100 (550 kg of onions for $ 2). In this case, the net profit will be - $ 800;
• payback project - 3 months. This payback period is considered a record among all areas of business;
• profitability greenery growing business - more than 40%. This is a very high figure.

Small business idea at home: handmade

Today, more and more people are trying to make money on what they are best at doing with their own hands -. But do not forget that this type of earnings will bring a certain profit only to those who know how to do at least something professionally.

What can be a business for women in a small town? For example, knitting, sewing, decoupage, beading, soap making, making greeting cards, and many others.

• Dimensions investment can fluctuate over a very wide range - from several hundred to several thousand rubles;
• Profit– from 40% of the invested funds;
• Payback business - in record time - 1-2 months;
• Profitability - 100%.

Second hand as a profitable business idea in a small town

The crisis phenomena, which are acutely felt at the moment by residents of all regions of our country, are the reason that many ordinary people are forced to turn their eyes to cheap stores - or second-hand. Some do not dare to admit that they visit these outlets, but, nevertheless, almost every one of us has a couple of second-hand items in our wardrobe.

Approximate financial indicators of second-hand:

• at the start for you need at least $3,000-6,000;
• in the first few months profit will be $250-500, in the future these figures will grow;
• payback this enterprise - 1 year;
• profitability These figures are very difficult to express in numbers. Some experts say about 40-50%.

Prospects for the development of small business

If you have already decided what kind of business to do in a small town, then keep in mind that, despite the fact that in our country there are many problems associated with small business, there are still good prospects for its development in the coming years.

Specialists who work in the field of small business formation have made tentative calculations, according to which it becomes clear that small business has good reserves in order to successfully develop further.

What specific steps have been taken by government agencies to support small businesses?

A few years ago, a number of important changes to the legal framework:

• significantly simplified the registration procedure;
• number has been reduced to a minimum;
• special bodies have been created that successfully protect the rights of entrepreneurs in banks;
• lowered the maximum income in order to be able to switch to;
• small and medium-sized businesses began to be admitted to public procurement orders.

The state offers a helping hand to small and medium enterprises. And businessmen note that this assistance is quite tangible.

At the moment, there is an active discussion of issues related to the revival of Russian entrepreneurship. Perhaps this is the only way out of our country's economic crisis.

There are quite a lot of opportunities for implementing small business ideas in a small town in Russia. The main characteristic features that an entrepreneur should possess are ideological and patience.

The government of the Russian Federation successfully solves strategic problems related to the development of small business. Various tools are used to achieve this goal.

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Many people constantly need a product that tends to end. No, the buyers themselves, of course, dream of extending the life of their purchase as long as possible.

But the perpetual motion machine has not yet been created, so you have to replace the finished medicine / shampoo / product and so on to purchase a new one. And this aspiring entrepreneur should take advantage of. Therefore, we will consider some of the best options that best meet the requirement mentioned above.

People in Russia, no matter how bitter the truth may sound, have been ill, are ill and will continue to be ill. There is no one more pill for all ailments, which is why there is such a rich assortment on the shelves of pharmacies. You can’t build happiness on someone else’s grief, but a pharmacy is a very profitable business with investments, and you should take a closer look at such a business.

It is only necessary to take into account the location and the basic needs of the population in the district.

For example, demand will be huge in places where the nearest drug store is several kilometers away. And we ourselves know that sometimes a pill of the same painkiller is needed immediately.

Accordingly, if the area is predominantly populated by families with children, the proposal should be in solidarity with their requests. This includes infant formula, various bottles, and pacifiers with diapers. Keep in mind that the activities of pharmacies are subject to licensing, and the license is issued for a specific premises. And this is a business that is not afraid of the crisis.

Pharmacies have a big plus - scalability. Having opened 1 small one today, in the future it will not be difficult to open 1,2,3 more in your city or a couple in a neighboring one.

You can open a pharmacy both on your own and, with the second option, the income will be less, but its implementation is much easier, since the franchisor provides everything you need and teaches you the intricacies and nuances of the business.

2. Medical center

In order not to go far from the topic of drugs, the second option is to consider opening a medical center. Difficult? Yes, this is not the easiest business idea to implement.

But remember government agencies: most of the visitors equate them to one of the branches of hell. Why not show those in need of medical care a new format of service? No queues, all doctors are extremely correct and professional.

Naturally, the key to success will be the choice of a suitable location. Third in a row on one street honey. the center will obviously be superfluous. But even on the outskirts of the city it is not worth opening it. You will have to think in advance of a convenient place.

In particular, attention should be paid to transport and walking distance.

3. Funeral services

Even the best medical center does not guarantee immortality. And in the near future, until scientists find the secret of eternal youth, ritual services will be in demand.

The niche is very well developed and filled, but high quality and low prices will make your small business project stand out from the competition. This is a promising business, as there are more and more people, and accordingly more people die. Death is usually not expected by anyone, so the funeral process itself can hit the budget.

Offer your customers an installment plan, a discount, and then the profit will become constant and stable.

4. Car service

Moving away from the sad topic, let's remember the car owners. Many of them simply do not have a soul in their transport, choosing the best for their four-wheeled friend. It is worth taking advantage of this and opening a car service. Customers should be attracted not only by reasonable prices, but also by good quality and speed of work. A simple business that is worth opening for a beginner. To start, you need to rent 2 boxes and hire 2 car mechanics.

Important point: it is better to pay them a percentage of the proceeds, usually it is 50-50, but you can also agree on 60% for yourself, 40 for the master.

5. Car wash

This item could be attributed to the previous good business that can be opened both in a small and in a big city, but we will consider it separately. Not everyone who wants to fix a car wants to wash it. And vice versa. At the same time, it should be noted that a car wash requires much less investment.

Therefore, if your start-up capital will not allow you to immediately create something large-scale, but you definitely want to work with cars, take a closer look at the option.

It is consistently profitable small business with minimal investment. You can start it with only 200,000 - 300,000 rubles ($ 4,000), subject to renting a garage or box for this business.

6. Clothing store

All stores have one meaning: to sell goods. But in our case, we will consider several points of sale of different directions. So what are the hottest clothes these days? One that has good quality and low price. By the way, you can open a clothing store at minimal cost.

For example, it can be a shop, a stall, a pavilion with only men's underwear.

It is desirable that the range is presented in both small and large sizes. Also, do not forget about the creation of several departments at once: for women, men, children. This is a good own business, where the markup on the wholesale price is usually about 300%. It is easy to organize this business and you do not need special knowledge.

7. Cosmetics and perfume shop

Cosmetics and perfumery for the fair sex is always a "sweet spot". For success, it is worth taking care not only of quality, but also of a different price orientation.

8. Grocery store

Yes, yes, we once again consider the store as a business option. And the product point most fully corresponds to what was said at the very beginning: disposable goods are becoming more popular.

choose good, the right place (this is important), open a store, fill the shelves with affordable and excellent quality goods, and you can expect a quick payback.

9. Meat and fish shop

As in the case of a car wash / car service, we are opening a meat and fish store separately from the grocery store. Why? Because this way we can offer our customers the richest choice. The entire sales area is designed specifically for our meat and fish products. This will allow both buyers to attract, and the quality to keep at the proper level. This is one that can be opened from scratch.

10. Homemade Food Store (Natural Products)

About 5 years ago there was not one in my city. Now there are already 6 of them. I live in a small town with a population of only 18,000 people. And none of them closed. 1 such store was opened by my friends 3 years ago. Things are going well for them and they do not plan to close. Of the products they sell homemade sour cream, milk, meat, cottage cheese, dumplings, cheese, etc. It makes no sense to list the entire range, but I will say that it is impressive and the prices are rather big. And even with such a picture, there are always customers.

For example. Sour cream for half a kilo costs them 250 rubles, in the store the usual one is 4 times cheaper. But people buy and are happy.

In another similar store, a large assortment of homemade cakes: eclairs, various cakes, including Napoleon, a huge number of different dishes and salads, ready-made. There is a demand, people buy because many people are too lazy to cook after work.

The most profitable business of the above is difficult to single out. After all, a lot depends, including on the scale. For example, undoubtedly a meat and fish store of 30 square meters will bring more profit than a pharmacy kiosk of 8 square meters. m. But still we will try. Based on our experience, the most profitable business today, of the listed ones, is a pharmacy, honey. center, food and clothing store.

The most important choose the right place, 90% of success for this type of business depends on it.

Before starting your business activities, be sure to draw up a detailed business plan in which you describe everything to the smallest detail (consider all questions thoroughly). We hope we answered the question - what kind of business is profitable to do. Good luck dear reader and novice businessman!

What you can open in a small town: weighing the pros and cons + 3 tips for choosing your own business + 40 business options in a small town.

Do you live in a small village or town and have a commercial background?

At the same time, you think what to discover in a small town?

Then this article is written for you.

Of course, there will be fewer potential buyers, but the cost of opening the project will also decrease (compared to the metropolis).

Competition in small towns and villages is usually low.

A small town is a settlement in which 50,000-100,000 people live.

There are more than 80% of such settlements, towns and villages in Russia.

Experts believe that it is more profitable to open a business in such towns than in megacities.

What to open in a small town: we take into account the pros and cons

Let's look at the advantages and disadvantages of starting a business in a small town:

pros	Minuses
Less investment than in a metropolis: lower rental costs, advertising costs.	Low purchasing power, this reduces profits.
Lower wages for employees.	It is difficult to find qualified specialists.
Word of mouth will reduce advertising costs.	Word of mouth can quickly and ruin a reputation when "punctured". Also, a negative personal reputation can affect the business.
Cheap local raw materials.	Expensive imported raw materials.
The competition is lower: it is easier to open something that is not yet in the locality.	Higher competition for the main, traditional groups of goods.
With low competition, the demand for goods and services is higher.	Fewer buyers means less profit.
Starting a business has fewer hurdles than in a metropolitan area. There are benefit programs.	A narrower choice of ideas for business due to the conservatism of tastes. It is better to refuse exotic ideas.

Let's analyze the table and try to decide on the choice of case:

Are there not many entrepreneurs in the city who sell basic consumer goods (food, clothes, shoes)?

Choose this line of business.

Under the main goods should be understood products that are indispensable in everyday life.

There is always a demand for it.

To occupy this niche is to ensure success for yourself.

Let's say the niche of traditional goods and services is relatively occupied.

Then you need to determine what is in demand, but what competitors do not yet have.

You can offer these products to fellow countrymen, along the way expanding the range of consumer goods.

The highest profit can be made by organizing a small factory or production using local raw materials.

But it is worth immediately considering one very important point characteristic of.

The main end consumer is not the residents of the city.

Such an undertaking will bring profit in the manufacture of large batches of products focused on delivery by region.

This is the most capital-intensive type of business in a small town.

Options for starting your own business in a small town

You are not the first to think about the question of what to open in a small town .

Let's look at various projects that have already been successfully implemented more than once in different settlements of Russia.

Maybe one of these business options will appeal to you, and will fit the area.

Own business in food and agriculture

"A person who is lucky is a person who has done what others were only about to do."
Jules Renard

Therefore, the sale of food products is an eternal business.

If you are near a major city, you can arrange deliveries there.

Sell ​​surplus products in your village.

What business can you do?

Harvest pickles, marinades, canned vegetables, fruits and berries.

They are sold to factories, cafes, restaurants.

• Engage in milk processing (cottage cheese, cheese, cream are in demand).

Open a small cheese making shop.

Business in a small town can be easily positioned as an eco-farm.

And this topic is now popular.

Semi-finished products are also in demand today due to the total employment of people in large cities.

Good quality minced meat, dumplings, chebureks, pancakes, dumplings, meatballs, meatballs, meatballs, dough is the key to your income.

Start baking bread and baked goods.

The service will definitely be in demand.

Grandmothers are not what they used to be: working and not in a hurry to burden themselves with grandchildren, knitting and sitting at home.

A young mother often has no one to entrust to look after the child.

Service station with driving school services.

This undertaking can be combined with an auto parts store, car resale services.

Photo salon.

Business can be combined with the organization of registration and holding of solemn events (video and photography, production of booklets, photo books, portraits, toastmaster for parties, corporate events);

Studio of sewing and repair of clothes.

Additionally, you can open the holding of paid training courses.

Shoe workshop.


An institution that in times of total price increases is only becoming more popular.

Business can be combined with tailoring shoes.

Creative activities for children.

Fitness, yoga for kids, foreign languages, drawing.

"Green tourism".

If a small town is located in a picturesque place.

Internet cafe.

With the services of a photocopier, printouts of photographs and texts.

Additionally, you can open a training on using a PC.

Service for the repair of household appliances and appliances.

Like a shoe shop, a business is sure to be in demand.

Workshop for upholstery, repair and manufacture of furniture.

Household service.

An analogue of the “husband for an hour” business: chop wood for a client, dig a garden, hang a chandelier, fix a tap, an electrical outlet.

The demand will be not only from single women, but also from pensioners, busy young people.

Bookkeeping.

This business can be done without any initial investment.

It is only important to have sufficient qualifications.

Vet clinic.

It also requires a specialized education.

A big plus if customers will be able to contact around the clock.

Indeed, in small towns, few people have such a competitive advantage.

What kind of business to open in a small town in the field of trade?

Trading is a simple and sought-after line of business.

Often in small towns and villages, different segments of goods are presented in one store at the same time.

In this business niche you can open:

Flower shop.

In addition to the design of bouquets, they organize the sale of indoor plants, seeds, household and garden chemicals, tools, and related literature.

The organization of banquets and celebrations can be combined with the services of a toastmaster.

Shop for baby food and goods.

In especially small towns, it is better to present this product segment in a regular store.

Classic store (food or clothing, ).

Online store.

You can organize the delivery of large equipment and other goods, and the buyer will not need to go to another location to pick them up.

Your own handicraft business

You can try to make money on your hobby or skill, teach your craft.

But here the final consumer of the products will definitely be in large settlements.

You will have to participate in fairs, outdoor events.

This will incur shipping costs.

If you have no idea what to do, take a look at these ideas:

Vine weaving.

There is a prospect of expansion to the production of furniture.

Demand, however, cannot be called high.

Pottery.

You can present products not only at exhibitions and public events, but also in online stores.

Blacksmith craft.

A promising business that can be combined with welding work.

At the moment, the trend is voluminous scarves - snoods.

They are easy to manufacture, and the demand for the product is high.

Making soap, candles.


It has become especially popular in recent years.

It implies the manufacture of original blankets, pillows, bags, patchwork panels.

Making jewelry and bijouterie.

They use the techniques of cold porcelain, quilling, soutache embroidery, wool felting, wood carving, beading, tatting, a traditional set of jewelry made of beads and stones.

Leather production.

Such products (saddles, harnesses, belts) are sold only to special categories of buyers.

Finding outlets is not so easy, and this must be understood.

What else to do in a small town and how to generate business ideas,

explained in the video:

An example of what you can open in a small town: your own apiary

Capital investments (30 hives): 130,000 rubles.
Payback period: from 1 year.

Let's consider visually how to open your own business on the example of an apiary (for central Russia and to the south).

For starters, you can purchase 10 hives and work without helpers.

Such an apiary will allow you to get acquainted with the case, especially if you have never dealt with it.

You will pump out honey for yourself, and sell the surplus.

But in fact, such a volume of production is not yet a business, but only an additional income.

An apiary of 20-30 beehives is the minimum amount for self-employment status.

Such an enterprise can become the main source of your income.

Typically, this is a family affair.

Apiary staff

You can talk about, from 50-100 hives.

Such a business cannot be opened without additional labor.

You will need at least 2 people for every 20-30 hives in honey harvest season to look after them.

You need to organize shifts.

What tools will the business need?

• overalls (gloves, suit, mask with mesh);
• frames, wire;
• foundation;
• beekeeping chisel;
• apiary knife;
• smoker;
• fork;
• drinkers, mother liquors;
• preparations for the treatment of bees;
• honey extractor;
• wax melter;
• hives.

From the second season, the apiary is able to bring on average from 20% to 150% of net profit.

It should be noted that beekeepers earn not only on honey.

Wax, pollen, propolis, royal jelly, zabrus, perga, wax are in demand.

You can also sell young families of bees - branches.

The list of 40 ideas provided is far from complete.

However, it can help guide how to open a business in a small town, and is it even worth it to get down to business.

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