This article was created on the advice and features of personal experience, which Ivan Peregudov, the owner of the Chinese Tea chain of tea shops from the Moscow region, kindly shared with the readers of the Russian Startup magazine.

Important advice from Ivan No. 1
Many aspiring entrepreneurs, when opening their own tea shop, think that the most important thing is a business plan, a beautiful sign, modern premises, smiling and cultured staff, etc. I do not argue - this is really all very important, but this is not at all the main thing. What matters is your customers. Or rather, it is the base of your customers. If your store does not have such a base and there is nowhere to get it from, it is better not to start a business. It is not a sign or a passageway that rules the tea business, tea lovers, a special caste of people, people who understand tea, love it and who will go to the ends of the world to buy even a pinch of tea. Those who will not go to your store, for any price (and it is even useless to invite them to your place) buy tea at Auchan or Dixie and do not care at all about its quality and taste.

Of all the liquids consumed by mankind, tea ranks second, second only to drinking water. This is a unique, healthy, vitamin-rich drink. And how to start a tea business is described in this article.

Tea business from scratch: trends, facts, types of tea

Tea is classified according to several criteria:

• by color - black, green, white, yellow, red;
• according to the method of mechanical processing - loose (long leaf), pressed (in the form of briquettes), instant (extracted - the usual tea bags);
• according to the size of the sheet - large-, medium-, small-leaf (granular);
• according to the method of packaging: packaged and loose by weight;
• according to the composition of the ingredients - pure tea leaves, tea blends (mixtures of several varieties), herbal, fruit and berry mixes, tea-like drinks from South Africa (honeybushi, rooibos) that do not contain tannin, caffeine.

Black tea accounts for 90% of the market, the remaining 10% belongs to green and other varieties.

Cheap substitute tea bags are gradually losing ground compared to the consumption of high-quality, natural, large-leaf types, the demand for which has grown by 90% over the past 3 years.

Russia occupies the first place in the world in terms of tea imports.

Top 7 global suppliers (in descending order of exported products) are Sri Lanka, India, China, Kenya, Vietnam, Indonesia, Azerbaijan.
Tea is bought almost all year round.

The peak of sales is observed in the cold, winter period, in summer there is a slight decline, during this period, instead of traditional varieties, sales of light fruit and berry, herbal mixtures increase. The increase in these drinks is about 10% annually.

How to open your own tea boutique?

Benefits of a business idea:

• high and stable demand for the product;
• relatively long shelf life of the goods;
• absence of seasonal recessions;
• favorable margin - from 100 to 150%;
• growth trends in the consumption of expensive teas;
• prospects for expansion from one point to a chain of tea shops.

Flaw:

• high competition.

The opening of a retail outlet will require start-up capital from 10 to 40 thousand USD. The size of the initial investment is greatly influenced by the chosen business format, the method of purchasing raw materials, the region, the location and size of the store, the breadth of the assortment presented, investments in the interior and other factors.

The format of the outlet can be as follows:

1) a shop with a tasting room. Advantages - allows the buyer to decide on the purchase during the tea ceremony, allows you to place a large assortment of goods, opens up prospects for expansion. Disadvantages - requires large areas, the most expensive option for an entrepreneur. Optimal location in the city center, in a place with maximum traffic.

2) a specialized, cozy boutique with an area of ​​10-15 sq.m. Effective location - center, business district, proximity to office buildings, large residential area. Plus - lower rental costs, minus - the average range due to limited space.

3) a small stall or island on the territory of the mall. If this is a kiosk, then it is placed near metro stations, markets, squares. Cons - a narrow choice, the absence or a limited set of elite and expensive varieties, pluses - minimal investment.

Important advice from Ivan No. 2
So, continuing the topic of my first advice, you must, first of all, decide for yourself three basic points: building up the tea shop's customer base, managing this base and accounting. At the same time, by increasing the customer base of the store, I mean not only a real increase (increase in quantity), but also the retention of those customers who have already become your customers. Retaining a customer is no less difficult than attracting. The competition in the tea business is huge and your customers need to be given more and more "feelings". You need to remember and think about your customers almost every minute.

Rental area of ​​30 sq.m. for a tea boutique will cost an average of $ 2,000. About 5-7 sq.m. allocated for storage. It should be a dark, dry, warm room.

About $3,000 more will need to be spent on repairs, furnishing, interior design, purchase of shop windows and counters.

Tea shop business plan from a ready-made template

Take advantage of this great opportunity to download a tea shop business plan for free here.

Or buy a tea shop business plan for little money, with a complete description of all business processes using a template and a little help from a consulting agency:

From a business plan template purchased for little money, you will learn how the potential of tea and coffee consumers in Russia is growing. See pic:

Table of Potential of Tea Consumers in Russia

And also you will learn important indicators Growth of tea and coffee market participants according to the data of the 1st quarter of 2014 in relation to the 1st quarter of 2013:

Growth table of tea market participants

Overview of the tea shop. Part 1.

Tea shop as a business that is always successful

Equipment

Racks, shelves, showcases, glass or tin containers for tea, cash register, scales. Expenses - 2000-5000 dollars. It is worth paying attention to packaging, developing paper bags, gift cases, boxes according to your own design. After all, tea, especially expensive and collectible, is often purchased as a gift.

Staff

The number of employees depends on the size of the sales area. As a rule, the staff of a small tea boutique is an administrator, a seller. The salary of a sales assistant is about $ 300 + a percentage of sales, this motivates, eliminates turnover, dishonesty.

The main requirements for the staff are awareness, sociability, friendliness, individual approach to each client. High-quality service is the key to success and a guarantee that the buyer will return again.

Therefore, tea boutique sellers are trained, studying specials. literature on the history of tea, countries of origin, differences, brewing technology and other nuances of tea business.

It's useful and interesting!
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Supplier search

It is possible to import tea on your own by establishing direct contact with a licensed supplier from China, India and other countries. It is clear that this requires fluency in English, experience with brokerage and customs companies.

Each type of product will require a certificate of conformity. Other entrepreneurs are looking for suppliers, dealers, distributors by visiting international exhibitions.

Importing tea on your own is profitable only if you have a network of several stores. It is more rational for a company starting a business to find a wholesale partner within its own country.

Income and promotion

A small shop will hold up to 50 varieties of tea by weight. Large - up to 200. Of these, 20 popular types provide the main share of sales.

The income of a tea shop with competent marketing and active promotion can be 10,000 USD. per month with a turnover of 200-250 kg of tea, and this is not the limit.

After all, the boutique can present exclusive, collectible varieties and premium teas, costing from $100 to $1000 per 1 kg, for which there are buyers not as often as the entrepreneur would like.

60% of visitors to tea shops become regular customers. For them, special conditions are developed that stimulate purchases - club cards, discounts, gifts, bonuses, testers of new products, etc.

Additional sources of income:

• sale of tea accessories;
• glass, ceramic, porcelain teapots and cups;
• strainers, calabash, spoons, containers for storing tea, tea sets;
• sale of products accompanying the tea ceremony - fashionable types of sugar, sweets, jams, biscuits.

Tea - the purchase is most often not planned, bright signage, original window dressing, outdoor advertising and promotion on the Internet - all this attracts visitors.

"Three whales" that guarantee the success of the tea business - a wide range of goods of various price ranges, a good location of the store, high professionalism of sales assistants.

Selling tea as a profitable business

The most popular drink is, of course, tea. His choice is so great that when you come to the store, sometimes you just get lost: black and red, green and white, by weight, in bags and loose. The range is huge and it never ceases to grow. By the way, there is an interesting history of the emergence of such an assortment of teas. It turns out that only green tea is “correct”. The rest of the varieties are just mistakes that manufacturers made when creating green tea.

Any business is now well developed and it is difficult to find an original idea. And the tea business is no exception. It is widespread and you need to be prepared for competition, since there are a lot of tea shops on the market that have firmly established their position and have a lot of regular customers.

But, nevertheless, new shops and tea departments regularly appear, which are ready to outshine their competitors. But it is possible to open your own business, the main thing is not to commit rash acts that may well lead to the closure of the business.

What is the tea business?

The tea business is very popular. This is evidenced by the volume of the market, which in monetary terms is 150 million dollars or 20,000 tons in physical terms. The profitability of tea sales in this business is at least 50%, which is a good indicator. There is a stable growth in sales in the market - 10 - 15% annually. The payback period is on average one year. But with a successful scenario, the costs will pay off in 8 months.

The advantages of this type of business include not only profitability, but also its constancy and stability. Tea is the drink that will always be in demand. It has always been drunk (even in the most ancient times), is drunk now and will be drunk decades later. It has a long shelf life, which is very beneficial.

Another plus is the low degree of investment. At the initial stage, minimal costs will be required, since you will not have to purchase expensive equipment or hire a large number of personnel.

Features of the tea business are its seasonality. It has long been noticed that in the warm summer period, fruit tea is sold very actively, and in winter, spicy tea is in special demand. It turns out that such a drink is a very popular gift for famous holidays like March 8 and the New Year. Before them, popular tea chains are advised to stock up on a large stock of goods.

Among the shortcomings, one can note the small difficulty of entering the market. This is due to high competition and the fact that it will be difficult to get promoted, having serious competitors. In this regard, experts advise choosing a franchisor. This will allow you to start in the right way, as well as reduce the initial investment.

It is also necessary to remember about the individual approach to each buyer. They are the guarantee of profit. The more regular customers, the more income the business has.

How to start a tea business?

Starting a tea business involves registration. As a rule, entrepreneurs choose the form of LLC (limited liability company). In terms of time, it will take only a few weeks, and the cost of registration and notarization of documents is approximately $ 200. There are two options for the development of events: either you do everything yourself (go to the authorities yourself, collect documents), or you entrust the matter to professionals (a law firm).

The next step is the search for suppliers and, accordingly, the selection of the range. After the choice is made, it is necessary to actively search for premises. This may take some time as there is a lot of demand for a good location to rent.

At the last stage, a cash register is purchased, the cost of which will be in the range of 300 - 400 dollars. As well as hiring staff. If only one outlet is open, then no one will be needed except for one tea seller.

It will not be superfluous to hold promotions and place advertisements. These expenses are not mandatory, but they will help attract more buyers, which obviously will not be superfluous at the start.

Opening a tea shop

To open this business, namely a tea shop, you will need a standard sequence of actions. But the main differences from the same store or department are that the tea shop is supposed to sell mostly loose tea. It is more expensive than usual. But the price is justified by a wide range and taste quality.

More investments will be required due to the fact that the cost of tea is higher. Also, everything will depend on the rent of the premises. If it is rented in a shopping center, for example, then the cost will be lower when compared with your own tea shop. The latter, as a rule, is more expensive by about 30%. Another feature is the storage of loose tea. If it is stored in bags for a long time, then in jars, if it is stored incorrectly, it can quickly become damp.

Opening of the tea department

It will be easier for a novice businessman to open a tea department first, and not a store. It does not require a large space. The main thing is that the place should be crowded and placed.

The main advantage of opening a department is that you can try yourself in such a business, evaluate your strengths. The costs will not be as high as in the case of opening your own tea shop. If things go well, then later it will be possible to open several more departments in other places. This way you will create your own small network. And later it will be possible to open something bigger.

Tea shop opening

Open a tea shop and start a business the matter is simple. But the main difference is the required investment. The room should be sufficient to accommodate equipment, assortment, showcases.

Since the store is not a department, it differs by the appropriate size, therefore, the widest possible selection of teas will be needed. But on the other hand, in order to stand out among a large number of competitors, you can sell not only tea, but also various accessories / accessories for it (for example, dishes). This will naturally increase costs. But as mentioned above, the tea business is profitable, so everything will pay off with interest.

Where is the best place to open a tea shop and who are the customers?

A tea shop should be opened in a place where a large number of people are constantly present. It makes no sense to open it in a residential area. Profits, if any, will be minimal. The ideal option is the city center or a large shopping center. It is best to contact the agency with this, as they usually have information on rental premises throughout the city.

The store must be visible. A bright sign will help with this. Or unusual design. Or maybe it is better to hold promotions that will lure the first buyers? Lots of options. The main thing is that it attracts people.

Potential buyers are people of any class and wealth. Tea is a drink that is available to everyone, regardless of social status. Therefore, there is no need to adjust the business to certain limits.

Advertising, posters, promotions and discounts, discount cards, and an inviting interior will help attract more buyers. People passing by should be willing to enter the store and buy something. And most importantly - the sellers. They are the key link. For a small store, you will need 1 - 2 sales assistants, preferably women. They must serve each customer perfectly, have an individual approach to everyone. And then a circle of regular customers will be formed, which will constantly expand.

Where to look for suppliers, how to select an assortment?

Finding suppliers is easy. This can be done both directly and via the Internet. The first option is, of course, better. If the choice fell on several at once, then it is necessary to compare delivery times, choices and prices.

The range for the first time should not be large. 30 varieties of tea will be enough. Later it will be possible to expand.

Tea shop as a business is very interesting. If you get into this business, then it will definitely captivate you. The most important thing is to pre-investigate the market and competitors. Walk around the tea shops, look at the prices, the atmosphere, any little things that will help you in business. The right approach and a good strategy are a good start and a guarantee of profit!

Specialized tea shops are in fairly steady demand. Original boxes and bright packaging attract casual buyers, forcing them to make unplanned purchases. In our country, about 85% of the population drink tea daily, so the demand for such a product remains stable in any economic environment. In this article, we will tell you in detail how to start a tea business from scratch in Russia.

Features of the tea business

Everything related to demanded goods and services, including tea. But do not forget that the trade in such products is a rather specific occupation. Domestic consumers are accustomed to cheap low-quality goods with various flavoring additives. Many people consider raspberry or lemon flavored tea bags to be the height of perfection. It is unlikely that they will buy real tea with a pleasant taste, which costs several times more. Based on this, we can conclude that marketing in the tea business is a very important aspect that requires special attention. Nowadays it is difficult to find people who are competent in this field, so you must hire real specialists who can convey to consumers all the benefits of quality tea.

Before you open a tea business from scratch, you need to understand all the features and nuances of this line of business. Tea is always in demand as it is hard to find a person who does not love this delicious aromatic hot drink. In order to open a tea shop business, you will need certain investments, but they will pay off in the shortest possible time. For your business to be successful, you need to set a clear goal and gradually move towards it.

If you don't know anything about this industry, start with a franchise. Thanks to this, you can get the necessary knowledge and help from specialists at the initial, most difficult stage. After you understand all the processes, you can open another outlet, but on your own, without using well-known brands.

Advantages and disadvantages

have their strengths and weaknesses. This also applies to the tea trade.

Pros:

• Not a very large start-up capital. You do not have to buy expensive equipment, rent a huge room and purchase a large consignment of goods;
• Tea is not a perishable product, so it does not require special storage conditions. You don't have to worry about selling the item quickly because it might go bad;
• Demand for such products is not subject to seasonal fluctuations;
• Along with tea, you can sell various related products;
• A specialized tea shop as a business is an elegant and rather prestigious line of business. Trade in tea brings pleasure not only to sellers, but also to buyers. No one will remain indifferent to the aromas hovering in the tea shop.

Minuses:

• High level of competition.

This question cannot be answered unambiguously. Experts recommend choosing an area related to essential goods. They rate the tea trade as a highly profitable business, so you can't go wrong if you start working in this direction.

Business plan

Sample business plan for a tea shop:

• Summary. In this paragraph, it is necessary to describe the purpose of the project, the approximate amount of initial investment and key financial indicators of the project;
• A short description of the industry and the company;
• Product description. What is included in the assortment of the outlet;
• Sales and marketing. Development of a marketing strategy;
• Production plan. Equipment and personnel;
• Organizational plan. Distribution of duties;
• Financial plan. Costs and profits;
• Evaluation of the effectiveness of the project;
• Risks and guarantees.

Location

Before you open a tea business from scratch, you need to find a suitable premises for a retail outlet. Be sure to check that there are no competitor stores nearby. The lease agreement must be signed for at least 1 year, at least 6 months. For a small room located in a passable place, you will have to pay about 20 thousand rubles a month.

1. Shop with its own tasting room. The main advantage of this trading format is that the buyer can choose the appropriate option during the tea ceremony. This approach opens up broad prospects for business development. But in order to equip a tasting room, you need to rent a spacious room, and this is too expensive for a novice entrepreneur. Such an outlet should be located on one of the central streets with high traffic;
2. A small tea shop, the area of ​​​​which does not exceed 10-15 square meters. meters. It is better to rent a room for a cozy boutique in a residential area or in the center. This option is suitable for entrepreneurs who are limited in financial resources;
3. An island or a small department in a shopping center. Such an outlet can be opened with minimal investment.

Arrangement of the premises

As a rule, they are associated with essential goods, which include tea. To attract the attention of consumers to your product, you need to design your outlet in an original way. Even if you rent a room that has recently been renovated, you will have to redo it in your own way. It is important to remember that tea is one of the products that are bought impulsively. If your store stands out from others, a person will definitely look into it and make a purchase. A cozy atmosphere helps customers return to the store again, and the original showcase makes your outlet prestigious.

Each entrepreneur designs a store to his taste. Include in your business plan for a tea shop the cost of acquiring special racks, a quality electric kettle, and beautiful cups in which you will brew tea for tasting. Several small tables can be placed under the windows so that customers can enjoy a fragrant drink on the spot and decide on its choice.

You decide. But if you are attracted to the tea trade, feel free to bring it to life. You should not refuse such a promising and profitable project.

Equipment

Buying equipment for a tea shop does not require large financial investments from you. This is one of the important advantages of this business. Freezers or refrigerated display cases are not needed for the tea trade. All you need to buy:

• Glass or plastic jars for trade in tea by weight;
• Special scoops;
• Scales;
• Shelving;
• Showcases;
• Cash machine.

Equipment for a small tea shop will cost you 100-150 thousand rubles. If you're looking to save some money, search the internet or your local media for used shelving and display cabinets.

Tea production scheme

Search for suppliers, assortment

Find examples of a tea shop business plan with calculations on the Internet and draw up your own guide to action based on it. Pay special attention to the assortment. It is desirable that it be as wide as possible. If there are several tea shops in your city, you need to offer consumers some unique product that your competitors do not sell.

Varieties and varieties of tea should be presented in different price segments for visitors with different levels of income, at least 30-40 items. It is necessary to include in the assortment popular varieties that are in demand among regular customers and several original offers for casual buyers.

Modern people care about their health, so natural herbal teas have recently become popular. They must be present in the range. For goods that are sold by weight, you need to purchase gift and regular tasting packages.

To increase the profitability of the business, you can include various sweets for tea in the product range - cookies, sweets, cakes, etc. You can also sell accessories for the tea ceremony - sets, strainers, beautiful teapots, etc.

A business plan for a tea shop should also include a clause about suppliers. If you plan to open several outlets and purchase goods in large quantities, you can arrange direct deliveries from manufacturers. Owners of small tea shops usually order products from importers who have official representations in different cities of our country. Their contact details can be found on the Internet at electronic trading platforms, in directories and e-commerce centers. Before agreeing on cooperation, carefully read the reviews about suppliers and their products. If you buy low-quality products, the tea shop as a business will not bring good profits.

Implementation Features

When it comes to tea, it is important that the assortment of the store contains goods for different segments of the population:

• Tea bags;
• Leaf and granulated tea;
• Bulk products;
• Herbal preparations;
• Fruit drinks.

You should offer tea from different manufacturers - Indian, Chinese, Ceylon, etc.

An important role in this matter is played by the margin on the goods. The amount of profit and the success of your business largely depends on a competent pricing policy. Before you open a tea business from scratch and set a certain percentage of markup on goods, go shopping and fix prices. The best option is 70-100%.

When you open your store, offer each customer a nice little gift so that they come back to you again. It can be a small pack of tea, cookies or fresh pastries.

Advertising

Like any other business, selling tea requires high-quality, effective advertising. At first, you should not spend big money on expensive billboards and streamers. It is enough to make a bright attractive sign and a small advertising pillar.

According to experts, marketing in the tea business is practically no different from advertising any other product. Traditional methods:

• Gifts to customers at the opening;
• Discount cards for regular customers;
• Signs on the sidewalk leading to the store;
• Distribution of flyers;
• Stock.

Financial investments

In order to open a tea shop, you will have to invest a certain amount:

• Premises rental - 20-50 thousand rubles;
• The cost of paying utility bills - 10 thousand rubles;
• Equipment - 100-150 thousand rubles;
• Purchase of goods - 200 thousand rubles;
• Advertising - 20 thousand rubles;
• Salary to employees - 35 thousand rubles;
• Additional expenses - 15 thousand rubles.

Total: 480 thousand rubles.

• Project description
• Description of products and services
• marketing plan
• Room selection
• Financial plan
• How much can you earn from a tea shop
• Tea shop opening step by step
• Which OKVED to indicate when registering a business for the provision of tea services
• What documents are needed to open a tea shop
• Do I need a permit to open a tea shop?
  • • • Similar business ideas:

We bring to your attention a typical business plan (feasibility study) for opening a cafe-tea shop in a city with a population of 700 thousand people.

Project description

The aim of the project is to open a cafe-tea shop in the city of N. Based on the results of marketing research, a shortage of such establishments in our city was revealed.

The teahouse to be opened will have a unique theme and style based on Indian tea traditions. Similar projects are not open in the city, which to some extent speaks of a free market niche.

Introductory information:

City population: 700 thousand people;

Location of the tea room: 1st floor of the shopping center (office building area);

Room area: 105 m2;

Type of ownership: rent, rent - 1100 rubles/m2 (115,500 rubles per month);

Tea room capacity: 45 seats;

Working hours: from 09:00 to 19:00;

Number of jobs: 10 people;

Sources of financing: own funds - 710 thousand rubles, borrowed funds (bank loan) - 1000 thousand rubles;

Total cost of the project: 1710 thousand rubles.

Indicators of economic efficiency of the project implementation:

Net profit for the year = 1,108,400 rubles;

Bar profitability = 20.6%;

Payback of the project = 18 months.

What taxation system to choose for a tea

The organizational and legal form of our enterprise will be a limited liability company. The directors of the organization will be Ivanov Ivan Ivanovich, he is also the founder of the Company. Short name of the company: LLC "Country of Tea".

As a taxation system, it is planned to use a simplified taxation system, 15% of the tea profit. This is the most profitable tax option. The application of the simplified tax system will save the organization from paying income tax, VAT and property tax.

The schedule of the tea house is planned to be made daily, from 09:00 to 19:00.

At the moment, practical activities have begun to implement the project:

A limited liability company was registered with the local tax office in May 2014;

A preliminary lease agreement for a 105 m2 premises located in a two-story shopping center was concluded;

A search was made for suppliers of Indian tea, trade equipment, and a design project for a cafe-tea house was prepared.

Description of products and services

The concept of our institution will include the sale of Indian tea of ​​ordinary and elite varieties.

These are such popular varieties of Indian tea as:

Assamese

Darjeeling

Duar

Nilgiri tea

Nuwara Eliya

Appropriate tea suppliers, both in the region and beyond, will be selected to create a good assortment. Possible options for cooperation with suppliers from India (directly).

The average cost for one teapot with a volume of 0.5 liters will be about 70 rubles. For expensive and rare tea, the price can reach up to 300 rubles per 0.5 liter. The teapots themselves will be decorated in the appropriate style, with bright Indian design elements and paintings. All tea, which is presented in the restaurant's menu, can be purchased "to take away".

Delicious snacks will be offered for tea: different varieties of honey, pastries, nuts, dried fruits and oriental sweets. In addition to tea, visitors will be offered business lunches, hot and cold dishes, salads, coffee, ice cream and desserts.

Waiters and attendants are planned to be dressed in very bright colorful sari capes for women and bright silk shirts for men. Pleasant music in oriental style will play in the room, the room will be filled with a delicate and fragrant smell of tea. It is planned to decorate the walls of the institution with legends about tea, and lay out the rules of tea drinking on the tables.

It is also planned to use elements of Indian culture in the design of the tea house, such as photographs of this country, bronze and bone figurines of elephants, vases, paws and others. Finding such products is not difficult.

marketing plan

A cafe-tea house is planned to be located in the area of ​​office and shopping centers. The main customers will be people aged 25 to 50 years. In general, such institutions are visited by people of all ages. As a rule, these are office workers, business leaders, as well as visitors to shopping centers. It is assumed that the tea house will be visited by people with an average monthly income of 15,000 rubles.

As for competition, direct competitors, that is, other tea houses, are not open in this area. However, there are many other catering enterprises that are serious competitors in the fight for the consumer. These are all neighboring bars, restaurants, cafes, food courts, fast food outlets, eateries, clubs and other catering outlets. The main competitive advantages of our tea house will be: delicious cuisine, high service, stylish design and unique aroma of tea.

How much can you earn from a tea shop

The average traffic of the shopping center, which is planned to accommodate a cafe-tea house, is 5,000 people per day. With the most pessimistic forecasts, at least 1 person out of 100 (that is, 1% of the total flow of visitors) will visit our tearoom. And this is about 50 potential visitors per day. Plus, we can count on regular customers, those same office workers, executives, managers, etc., and this is about 45 more people a day.

Even with a minimum average check of 200 rubles per person (in fact, it can be much more), the daily revenue of the tea house will be about 19 thousand rubles, respectively, per month - 570 thousand rubles, per year - 6,840 thousand rubles.

Room selection

The premises in which it is planned to place a cafe-tea house will meet all the requirements of the SES and fire safety requirements. The interior design will be done in light colors and will include many wooden elements.

What equipment to choose for a tea room

When purchasing equipment, special attention will be paid to the purchase of dishes, all kinds of saucers, teapots and cups - they will be as close as possible to the style of the establishment and harmoniously fit into the design of the room. The main equipment of the teahouse will also include: stoves, mixers, refrigeration equipment, a dishwasher, cutting tables for preparing all kinds of dishes, as well as kitchen utensils (ladles, spatulas, etc.). In total, the purchase of equipment will require about 200 thousand rubles.

In total, the payment fund will amount to 160 thousand rubles per month, and 1,920 thousand rubles per year.

The services of an accountant and a cleaner are planned to be taken on an outsourcing basis. Estimated costs for these services will amount to 12 thousand rubles per month.

Financial plan

The fixed costs of the teahouse, according to the business plan, will amount to 355.5 thousand rubles per month or 4,266 thousand rubles per year.

The main fixed costs of the teahouse are the costs associated with the payment of wages to employees, and this is 45% of the total annual costs of the establishment. In second place are the costs of renting premises - 32% of the total annual costs. The third largest expenses are the payment of insurance contributions for employees to off-budget funds - 14% of the total annual expenses of the teahouse.

The list of all costs, as well as the calculation of gross and net profits is presented in the table - the forecast of income and expenses of the cafe-tea:

How much can you earn from a tea shop

Net profit at the end of the year will amount to 1,108,400 rubles. The profitability of the institution with such indicators will be 20.6%, which is a good indicator for such a business. The project pays off in 18 months of the institution's operation.

Stores that sell only tea products and related products may not be leaders in sales, but they hold their positions confidently.

The growth of the market for these products increases by 15-20% annually. Therefore, such a business may well be of interest. Let's figure out how to open a tea shop from scratch and whether it will be profitable.

First you need to register with government agencies and become tax registered. The retail business you are considering would be ideal for a sole trader. Accordingly, your taxes will also be low.

Important! Tea products do not require licensing, and the optimal taxation for such activities would be a single income tax.

Now we decide on the premises. 15 - 20 sq.m. you will have enough to work. The main requirement is the absence of dampness and humidity, which can ruin your tea. It should not be deaf and without the possibility of ventilation. It is to this that the SES will turn its attention.

Sleeping areas are not suitable for placing a store, because the traffic here is low. Therefore, it would be more expedient to rent a room in a large shopping center or other passage place.

Do not forget to design the store so that it is immediately clear what product you offer, and the client could not pass by.

Let's take care of the range

To be competitive, you need to provide the customer with a wide range of products to sell. Especially if you are new to this business, and seasoned competitors are nearby. Therefore, focus on the variety of choices and the uniqueness of the offer.

For example, loose leaf tea must be presented in at least 30 positions. From the most trendy to unique, belonging to the category "for an amateur".

Important! Do not focus on only one price category, the products in your store should be focused on people with different incomes.

It is not necessary to focus only on imported goods, our domestic herbal teas are steadily gaining popularity. Approximately form an assortment of 5 main types of tea, simply expanding it with subspecies - green; black; white; herbal; fruit.

Looking for a supplier

It is clear that almost 75% of your success will depend on it. Therefore, the choice of a business partner must be treated scrupulously. You will not be able to work directly with manufacturers (small volumes), but importers are for you.

Information about their offers and contacts can be found on specialized Internet resources - trading floors, directories, wholesale depots and centers.

So, in the vastness of our country, they have positively proven themselves - "Russian Tea Company", "Royal Compound", "Nadine". Be sure to read reviews of both suppliers and the products they sell.