Takeaway coffee - business description + advantages and disadvantages + franchise work + step-by-step process on how to open a business.
Capital investments: depending on the chosen business format - from 390,000 rubles.
Payback period: from 6 months
Return on sales: 50-60%
The fast and busy rhythm of life leaves an imprint on all spheres of life, including business.
And a vivid example of this is a relatively new format for the post-Soviet countries - coffee to go.
Local entrepreneurs quickly picked up the Western idea, and many have already been convinced of its profitability and profitability.
Takeaway coffee, or as it is called coffee to go, is a sought-after business in large and developed cities where the population leads an active lifestyle.
Therefore, for coffee lovers, this is a great opportunity to enjoy a fragrant and invigorating drink right on the go, thereby saving their time and money that they could spend on.
So, today we will talk about all the nuances and features of opening such a promising and interesting business.
Takeaway Coffee Business Description
What is takeaway coffee?
This business is aimed at meeting the needs of the city's residents, associated with the desire to drink a drink not sitting in some establishment, but on the run.
In turn, the process associated with the implementation of coffee looks like this:
- Behind a special counter, the barista brews the coffee ordered by the client.
- After payment, the client receives a drink in a disposable paper or plastic cup covered with a lid.
This is necessary so that the coffee does not spill during the movement.
It comes with sugar in a paper sachet, a wooden stick and napkins. - Then the client can drink coffee in any desired place.
Now there are three formats for doing such a business on the market:
- mobile coffee shops in the form of a van on wheels;
- equipped stationary kiosks;
In terms of doing such a business, it is important to pay attention to two points that are decisive:
- advantageous location;
- the quality of the offered coffee and the variety of assortment.
There is a direct correlation between the chosen place, the quality of the brewed coffee and the size of the profit.
The more people pass by your mini-institution, and the tastier the drink that people want to come back for, the more revenue will be.
I would also like to say that many consider the business of coffee to go to those that do not require huge investments.
In part, there is some truth here, because you do not need to spend a lot of money on the interior and renovation of the premises, equipment, dishes and staff.
But the size of the initial investment will depend on the chosen format of the institution.
Advantages, disadvantages and risks of a takeaway coffee business
If you are seriously considering starting a takeaway coffee business, then you should be aware of its benefits, drawbacks, and risks that may come with you.
The main risks are related to:
choosing an advantageous location
It is important to find a place that will provide a high passability of people, but at the same time, so that competitors are not located nearby.
recruitment
Although there will be two people on the staff, it is important that they do their job well and provide the buyer with excellent service.
established target policy
Despite the fact that the cost of coffee in this business format is small, it is important to set an adequate price for a drink in order to stay in the black.
Franchising in the coffee to go business
There are two ways to open coffee to go:- own efforts;
- purchase .
It cannot be said that opening and running a business on your own is something difficult, but many beginners want to play it safe, so they choose franchising.
Franchising- this is a type of cooperation in which one party, under certain conditions, buys from the second the right to use the brand.
Thus, the main company provides an individual with the use of its brand, concept and assistance in doing business.
As for franchising in the coffee-to-go business, there are now many franchises, whose representative offices can be found in almost all regions of the Russian Federation, as well as in the CIS countries.
Each company provides its own franchise package, so there is no single and correct version of the conditions.
But any franchisor should be interested in developing his network, because this is his name and reputation, so the more support services he is ready to provide to his “wards”, the better.
The table shows five popular franchises.
As you can see, each of them works on its own terms.
Some companies provide basic and full packages.
Not only the initial investment depends on them, but also the further support of the franchisee.
| coffee woods | peppy day | Coffee Like | GO!coffee | Roils Club | |
|---|---|---|---|---|---|
| Year of foundation | 2014 | 2013 | 2013 | 2014 | 2014 |
| Amount of points | 57 | over 130 | 245 | over 110 | over 80 |
| Lump sum, rub. | 175 000 | 100,000 or 490,000 | 300 000 | 140 000 | 150 000 - 1 000 000 |
| Investments, rub. | 200 000 | from 120 000 | from 500 000 | from 65 000 | 90 000 - 250 000 |
| Royalty, rub. | No | No | 3% of revenue | 2 200 rub. per month | No |
Like any other cooperation, franchising has its advantages and "pitfalls" that must be considered when choosing a way of doing business.
| Benefits of franchising | Franchising Disadvantages |
|---|---|
| Franchise investments are much less than when doing business on your own. After the conclusion of the transaction, the franchisee receives all the "secrets" of doing business from the main company. The take-away coffee open point of sale will be positively received in any region due to the already established popularity of the franchise. Baristas are provided with training related to the preparation of coffee by technology. The franchisee will only work with certain and quality coffees. There is no need to spend time compiling a brand book, advertising and searching for suppliers. | Lack of freedom of action in the conduct of business. Quite large entry fees and monthly royalties. Penalties are provided for deviation or non-compliance with the terms of the franchise. The franchisee has no right to experiment with varieties and flavors of coffee. The ideas proposed by the franchisee may be “lost” and not reach the main company due to lack of time. |
How to open a takeaway coffee business?
As for the question of how to open takeaway coffee, it will follow the standard scheme: market analysis, location selection, registration, purchase of equipment and consumables, recruitment and advertising campaign.Let's go through each of these stages in more detail.
Sales market analysis
Interesting fact:
Coffee occupies the second position in the world ranking of the most sold goods. First up is oil.
Without market analysis, you run the risk of opening an extremely unprofitable business.
Therefore, it is important not only to be ready to invest money and expect fast-growing profits, but also to think over every organizational step.
Market analysis includes:
Price.
It should be adequate, that is, it should not be overestimated and set at the level of full-fledged coffee shops, but it should not be underestimated either.
This is due to the fact that all people compare prices, and if yours does not differ much from the one for which you can buy coffee in a regular machine, then customers will choose the second option.
Good location.
Takeaway coffee should be located in a convenient, visible, and most importantly, crowded place.
The quality and range of drinks.
Of course, coffee to go is not a full-fledged coffee shop where you can enjoy many varieties of coffee, but the choice of 3-4 positions is very small.
It is also worth paying attention to the quality of coffee beans and other ingredients.
Even in this business format, various promotions can be carried out in order to increase revenue due to volumes.
For example, when buying 4 cups of coffee, the fifth one is free, or the second one is 10% off.
Competition assessment
The following situation has developed here: the take-away coffee niche is quickly filling up, as it is famous for its prospects.
Across the country, many franchises are successfully operating, which have already won a part of the clientele.
But considering that every year the number of coffee lovers is growing, and the consumer is becoming more spoiled, therefore, he is in search of the perfect taste.
Definition of the target audience
Takeaway coffee customers are people who are in a hurry to work and study: students and office workers.
Also, the target audience can be attributed to all those who pass by the mini-coffee shop.
The aroma of freshly brewed coffee has a beneficial effect on the sense of smell of passers-by, who certainly will not be able to resist the opportunity to enjoy a cup of delicious drink.
The main age of consumers is 17-35 years old, but we do not discount older people, because love for coffee does not depend on the number of years lived.
Description of competitive advantages
All such institutions compete with each other, therefore, in these parameters you need to differ from others:
Registration
At this stage, a familiar situation develops - registering a business with the tax service as an individual entrepreneur or LLC.
Depending on the possibilities and personal ambitions, choose the form that will be relevant for you.
Then you need to decide on the form of taxation.
Takeaway coffee business is not subject to licensing, but requires the collection of certain documents:
- permission to conduct activities in the sanitary and epidemiological service;
- conclusion from the fire inspectorate;
- permission from local authorities.
Choosing a place: half the success
Half of the success of the future takeaway coffee depends on a well-chosen place.
It should be a crowded area with good traffic.
- To organize a stall, it is better to choose the business districts of the city: near business centers, universities, gymnasiums.
Also pay attention to the stations, almost all people can become potential customers. - To organize an “island” in the mall, choose a visible place so that people can notice you when leaving the shops.
- If you want to open a mobile mini-coffee shop, you have a chance to try your hand at different places.
Choose all the same places as for the first case, but also pay attention to bus stops, metro stations, city parks.
Procurement of necessary equipment for takeaway coffee
Despite the fact that takeaway coffee involves the format of a mini-institution, you need to purchase special equipment that is used in ordinary cafes and restaurants.
The equipment must be professional, therefore, it will not be cheap.
It is also worth taking care of the bar counter, advertising pillar and other points.
| Coffee equipment | Cost, rub. |
|---|---|
| Total: | RUB 275,000 |
| coffee machine | 200 000 |
| coffee grinder | 25 000 |
| Refrigerated showcase small (to store milk, cream) | 20 000 |
| Water filter | 20 000 |
| Blender and bar equipment | 10 000 |
| Mini coffee shop equipment | Cost, rub. |
|---|---|
| Total: | 70 500 rub. |
bar counter  | 50 000 |
| pillar | 3000 |
Menu design  | 2500 |
Cash machine  | 10 000 |
Lighting  | 5 000 |
As for organizing a business related to a mobile coffee shop, in addition to equipment, the following work needs to be done here:
- Buy a new or used car.
Most often, Citroen Berlingo, Peugeut Partner or FIAT Doblo are used for these purposes. - Convert the van into a coffee shop.
This includes the installation of a bar counter, equipment installation and car branding.
Recruitment
The second factor in the success of takeaway coffee is qualified and polite staff.
He should not only brew delicious coffee, but also advise visitors and serve them properly.
You can take people who already have experience in this field, or find those who are ready to learn the basics of making coffee.
In total, you need to hire two people who will work in shifts.
takeaway coffee ad
As for takeaway coffee advertising, it does not require any expensive marketing tools, but you still need to think over the name of your brand and give it some specific concept.
The stall or car itself should attract attention, so you still need to make it stylish and attractive.
- bright signboard and pointed out on the sidewalk;
- creation of pages in social networks: Vkontakte and Instagram;
- ordering placement of banners around the city;
- distribution of leaflets.
How to open a coffee shop and quickly pay off, you will learn from the video:
Financial indicators: initial investment and monthly expenses
As for investing in a business, the amount of start-up capital will depend on the chosen format.
So, to open a stationary point, you do not need to spend money on buying a room and re-equipping it, it is enough to pay a monthly rent.
But investments in a coffee shop on wheels can be quite large.
Here, too, there is the option of renting a converted car, but it is not always possible to find a suitable option.
Therefore, many people prefer to buy a new or used car and re-equip it to their liking.
| Expenses | Kiosk / "island" in the mall | |
|---|---|---|
| Total: | from 390 500 rub. | from 1,273,500 rubles |
| Registration | from 10 000 rub. | from 10 000 rub. |
| Purchase of premises | - | - Buying a car - from 700,000 rubles. - Purchase of 2 batteries - 8,000 rubles. - Branding and re-equipment of a car - 150,000 rubles. |
| Coffee making equipment | RUB 270,000 | RUB 275,000 |
| Equipment for the organization | 70 500 rub. | 70 500 rub. |
| Advertising | 30 000 | 30 000 |
| Buying uniforms for employees | 10 000 rub. | 10 000 rub. |
| other expenses | 20 000 | 20 000 |
As for monthly expenses, they also depend on the chosen format:
| Monthly expenses | Kiosk / "island" in the mall | Mobile coffee shop on the basis of a car |
|---|---|---|
| Total: | 120 000 rub. | 98000 rub. |
| Rental payments | 30 000 rub. | - |
| Fuel | - | 8 000 rub. |
| Payment of utility services | 5 000 rub. | 5 000 rub. |
| Consumables (cups, napkins) and ingredients | 30 000 rub. | 44 000 rub. |
| Staff salary | 44 000 rub. | 44 000 rub. |
| Advertising expenses | 8 000 rub. | 8 000 rub. |
| Miscellaneous and contingencies | 3 000 rub. | 3 000 rub. |
With an average cost of a glass of coffee of 80 rubles, and with a daily income of 8,000 rubles, you can recoup the investment already for:
- 5-6 months when opening a stationary point;
- 9-10 months when opening an auto-coffee shop.
With the right business organization, the average profitability of takeaway coffee is 50-60%.
With an increase in sales, you can increase this figure up to 80%.
Coffee to go- This is a promising small business that, with the right organization, can bring quite a lot of profit.
The main criteria for success are an advantageous location, attractive design, high-quality and delicious coffee and excellent service.
Do not be afraid to experiment, offer your customers something new and interesting, hold promotions, expand the range, and then people will want to buy coffee from your coffee shop on the way to work, study or a meeting.
Useful article? Don't miss out on new ones!
Enter your e-mail and receive new articles by mail
In this material:
A relatively new, but actively developing business - "coffee to go", came to Russia quite recently. An example of such a project was given by Western countries, where the idea of selling drinks and fast food to take away has long been implemented.
Outdoor mobile coffee shop
If lemonade and juices are considered the usual "street" goods, since back in the Soviet years it was possible to use soda machines, then until recently it was customary to drink coffee and tea only in special establishments, such as small cafes or pastry shops.
An example of the fact that hot drinks can be taken with you was first served to Russians by visitors to fast food restaurants. With their arrival in the country in the mid-90s, people began to look a little differently at how and where to eat.
There are practically no free places in chain establishments with “fast food” during peak hours. Therefore, customers were given a choice: either wait in line for a free table, or buy coffee and a sandwich and have a bite to eat in the nearest park or at the workplace.
In the conditions of constant lack of time, which most residents of megacities suffer from, the example of such a mini-lunch has become very relevant. Today, coffee to go is already a fashion trend. This is a kind of hallmark of a successful, busy modern young man who has good taste and lives in the fast rhythm of a big city.
The example of capital cities was quickly picked up in other regions. Although this niche in the hot drinks market has not yet been filled, the competition in it is already quite high. Therefore, if an entrepreneur wants to start such an activity, a business plan for a coffee to go project must be carefully crafted.
Options for selling coffee on the street
The fragrant drink won the hearts of many people on the planet. Despite the warnings of doctors against its excessive consumption, every 3rd person in the country can call himself a real coffee lover. There are 3 ways to sell a drink on the street:
- Small coffee houses with outdoor summer areas offer customers to pour an invigorating liquid into a plastic or paper cup and take it with them. This is convenient for those who dine at the establishment, but do not have enough time to fully finish their meal with a cup of aromatic coffee.
- On the street they put a stationary point for the sale of hot drinks. This option is relevant during mass events, especially in winter.
- A mobile coffee point of sale, which is a car equipped with the necessary equipment.
A takeaway coffee business plan should be developed depending on what strategy the entrepreneur is following for developing his own business. Opening a coffee shop is expensive and impractical if the ultimate goal is to sell coffee to go.
In this case, it is better to consider the possibility of setting up a small tent or purchasing a special car. Each option has certain nuances, but is quite suitable for starting a career as a private barista.
Location selection
Small mobile coffee shops should be located in crowded places. This could be a square in front of a shopping mall, a train station area, or a subway station. However, the choice of the area for trade must be chosen so that there are no competitors nearby. And this is already quite a difficult task.
It is more difficult to establish a stationary point for selling coffee to go for precisely these reasons. A mobile coffee shop has a number of advantages. After all, she can move and be where it is most beneficial at any given moment. Often, such mobile coffee stations can be found in parks and other urban walking areas.
When developing a business plan, you need to take into account the cost of renting land in a certain area of the city. To conduct business, you must obtain permission from the administration. To do this, you need to draw up legal documents and get the status of an entrepreneur.
Activity registration
The official registration of a business is one of the main conditions for its successful development. A novice coffee seller may limit himself to the status of an individual entrepreneur. The fee for registering an individual entrepreneur costs only 800 rubles. If the owner is going to fulfill the role of a seller, driver, loader, accountant and barista himself, then the annual deductions to various state funds can be minimal.
A limited liability company only makes sense when the business expands and the small coffee shop turns into a popular chain. Many aspiring entrepreneurs prefer to buy a franchise of a well-known company. Today in Russia there are several major players in the "coffee business".
On the one hand, it is easier to start your own business under a familiar and favorite brand. The parent company supports the fledgling enterprise with advertising and detailed instructions that tell newcomers how to run the business.
On the other hand, the franchisee is deprived of freedom of action, as it is completely subject to the requirements of the company that provided its name. In addition to harsh working conditions, in most cases a person must pay the so-called "royalties" - compensation for using a well-known brand. Its size is from 3 to 10% of the amount of revenue.
Selection of equipment and raw materials
The business plan must include the costs of registering a point of sale and purchasing equipment. Particular attention should be paid to the choice of raw materials for the preparation of a delicious drink. Large expenses are expected for the purchase and installation of the frame of a stationary tent. If the business owner decides to open a mobile coffee shop, then it is necessary to buy and convert a small car.
To work you will need to have:
- quality coffee machine
- filter for water purification;
- blender;
- refrigerated showcase;
- coffee grinder;
- lighting;
- pillar for advertising and menu placement.
Various varieties of coffee and other raw materials for the preparation of the finished product should be purchased only from trusted sellers. The success of the entire enterprise will directly depend on the quality of the drink, so you should not save on consumables. The assortment should be wide enough to satisfy the taste of different categories of customers.
Advertising and business profitability
Advertising costs should also be included in the main expenses. As an accompaniment to such activities, relatively inexpensive media are used:
- bright sign;
- leaflets;
- signs on the street;
- banners;
- promotion in social networks.
In general, opening a small take-away coffee outlet costs about 600-900 thousand rubles, the profitability of the business is 50-60%, and its payback occurs within a year.
Coffee house projects
 | Investments: Investments 700,000 - 1,000,000 ₽ "Coffee Smile" is a federal network of coffee bars in the "Coffee to go" format. The leader in sales at the regional level and a high rate of development in other regions of Russia. The federal network "Coffee Smile" was founded in 2014 in the city of Syktyvkar. Today, the network consists of 22 coffee bars, and includes partners in 15 cities of Russia under the franchising system. Business in the… |
 | Investments: Investments from 1,200,000 rubles. Pravda Kofe is a unique network of coffee-to-go mini-coffee shops that combines excellent coffee quality and an incredibly low price. We are a close-knit team of professionals who have been successfully selecting, purchasing and roasting the best coffee beans in the Specialty segment since 2010. We purchase grain from different countries around the world, depending on where the highest quality coffee crop has matured.… |
 | Investments: Investments 50,000 - 200,000 rubles. For more than 2 years, GO!Coffee has been placing micro-coffee shops - points for selling coffee to go in business and shopping centers, universities and busy places in the city. At the moment we have more than 60 points in 30 cities of Russia and the CIS. Also, 6 regional representative offices of our company have been opened in Russia: in the territory of the Northwestern Federal District, the Southern Federal District, the North Caucasus Federal District, ... |
 | Investments: From 600,000 rubles. The first point of the Coffee Like company was opened in the spring of 2013. The format of the mini coffee shop is coffee to go. After 6 months, the company was already considered one of the most actively developing and largest in the Russian market. The current situation indicates the presence in more than 70 cities of Russia and the CIS countries. The amount of attracted investments after the start of the project is… |
 | Investments: 5,000,000 - 6,500,000 rubles. Creating the Glazur i Kofe brand, the spouses Alexander and Anastasia Kim focused on the quality of the main product - donuts and coffee. Icing and coffee is a cozy coffee shop with homemade donuts and quality, freshly roasted coffee. Own production of donuts allows you to get a high-quality, tasty and most importantly fresh product every day. And taking coffee seriously gives us… |
 | Investments: from 4,900,000 rubles. The Zvezdy Catering company has been known on the Russian market for more than 12 years and is one of the well-deserved leaders offering comprehensive equipment for catering establishments, hotels and shopping malls. The company's goal: to offer its customers a quality product from the world's best brands. In 2014, the Zvezdy Catering company managed to offer its partner customers a completely unique product, which is now fashionable to call INNOVATIVE.… |
 | Investments: Investments 550,000 - 1,000,000 ₽ COMPANY DESCRIPTION The network of laser hair removal studios Laser Love was founded in 2018 in Novosibirsk. The group of companies has a distribution company responsible for the supply of equipment directly from the manufacturer. The company has all quality certificates for equipment - a certificate of conformity and the European Union. Own line of equipment under the DF-Laser brand guarantees the quality of the procedure from the first visit. Own marketing agency in… Investments: Investments 1 300 000 ₽ The NALEVO Men's Haircuts brand is part of the BEAUTEAM group of companies founded by Konstantin Suntsov in 2007. At the moment in our Beauty Holding: 6 brands, more than 120 open salons, 30% of which are our own. The largest brand in the network is the largest chain of economy hairdressing salons "Pryadki v Pryadok" in Russia and the CIS (50 cities and more than 85 salons). How it was created... |
 | Investments: Investments 450,000 - 1,100,000 ₽ |
 | Investments: Investments 1,000,000 - 3,000,000 ₽ DH School of Design is one of the leading modern design schools in St. Petersburg and Russia. The School provides training for adults in the following areas: “Interior Design”, “Graphic Design”, “Fashion Design”, “Landscape Design”. First of all, these are vocational training programs, where students, over the course of two years, gain the knowledge and skills necessary to start a successful career in a new… |
 | Investments: Investments 4 000 000 - 6 000 000 ₽ Cofix is an Israeli coffee shop chain founded by renowned businessman Avi Katz in 2013. Just three years after the opening of the first outlet, COFIX won first place in the established coffee market in Israel, both in terms of the number of outlets in the cafe segment and in the takeaway food segment. Now the COFIX network has 153 branches in foreign… |
According to research, in 2017, about 57% of Russians periodically purchased takeaway coffee, and 22% of Russians did it daily. The most active consumers of coffee to go were people from 25 to 44 years old, they accounted for about 49% of drink purchases. Other age groups also show interest in coffee. Such high and stable demand provided opportunities for business development in the "coffee-to-go" format.
Point formats
Business in this segment can be launched in the following formats:
- ordering window,
- kiosk located on the street,
- counter in a shopping or business center,
- seat.
Business Coffee to go pros and cons
On the one hand, such a business is more flexible. Firstly, the assembly of kiosk structures, racks does not require much effort. It is possible to launch a point in a short period of time: for example, the Red Cup network, which has experience in opening enterprises, manages to do this in 14 days. Secondly, the amount of initial costs is several times lower than the launch of a full-scale catering establishment: most of the take-away coffee business formats, namely the order pick-up window, kiosk and counter, require an area from 1.5 to 8 m 2 - this significantly reduces the rent. Thirdly, structures can be moved to another, more popular place.
On the other hand, special attention should be paid to the place of the enterprise - the “wrong” place will not be able to provide high traffic. You need to focus on locations close to metro stations, on the way to work, universities. Moreover, there is a lot of competition not only with points in this format, but also with “full-fledged” establishments that sell coffee to go. Such competition dictates its own rules: you need to keep an eye on your opponents, offer a quality product, promotions.
Business profitability Coffee to go
Since most of the formats, namely the order issuing window, kiosk and counter, require an area from 1.5 to 8 m 2, the initial costs for opening a point will be low compared to a full-scale coffee shop. The average check of take-away coffee enterprises is from 100 to 150 rubles, and the monthly turnover is from 100 to 800 thousand rubles. The profitability of the point can reach 24-30%. The payback period of business in this segment is from 2 to 12 months.
Do I need a license to operate Coffee to go?
To create a mobile point for the sale of coffee, it is optimal to register a company in the IP format and select a UTII taxation scheme. Such a taxation system will reduce costs due to the small area of the enterprise and the small number of employees. Also, within the framework of UTII, individual entrepreneurs do not need to purchase a cash register, which allows you to print checks on a conventional check printing machine. The monthly tax of a point in the format of a kiosk, counter, occupying from 1.5 to 8 m 2, ranges from 3-5 thousand rubles.
Coffee to go business plan
Opening this business requires the following basic expenses:
Equipment for business Coffee to go
It is necessary to purchase a professional coffee machine - a coffee machine for home is not intended for commercial use due to the small volume of containers for grain, water and waste. The choice of equipment is carried out depending on the number of orders per day. With a good location and, accordingly, high traffic and a large number of customers, it is recommended to purchase an automatic coffee machine with grain grinding. It will reduce the time of preparation of the order.
How to choose a coffee machine for a cafe
What else to look for when choosing a coffee machine with a large flow of visitors?
- The functionality of the machine is that the more flavors it produces, the more choice the customer has.
- Cup warming option - allows you not to cool the finished portion of the drink.
- Display - will facilitate the maintenance of the barista machine, highlight when you need to clean the device, add water or coffee.
- The function of pre-wetting the beans - will improve the taste properties of coffee.
- Adjusting the degree of grinding (each type of coffee has its own necessary grinding, which maximizes the taste of the drink).
With low traffic, the cost of buying and operating an automatic coffee machine may not be justified, so you should pay attention to a pod or capsule coffee machine. If the machine does not have a coffee grinding function and a separate coffee grinder is purchased, it is recommended to give preference to a coffee grinder with metal burrs: ceramic ones work silently, but their service life is not long.
Business Coffee to go: menu and prices
For successful competition in the segment, it is necessary to provide consumers with high-quality, delicious coffee, as well as follow the latest. The menu of the largest coffee chains includes from 7 to 14 types of hot drinks, cold drinks (smoothies, frappes), pastries (croissants, cakes, buns), additives (marshmallows, syrups, sprinkles) are also provided. A seasonal menu may be provided.
It is also worth thinking about the price at which the products will be offered. A price that is several times higher than that of the closest competitors can reduce the flow of customers or increase requests from them. Too low a price raises questions from buyers about the quality of products. Therefore, it is important to set prices according to the “golden mean” principle based on competitive analysis. In 2017, the cost of coffee averaged from 20 to 45 rubles, the average price of a Moscow espresso was 123 rubles, an Americano was 145 rubles, a cappuccino was 194 rubles, and a latte was 216 rubles.
Open your coffee shop from scratch
The "coffee to go" option is also used by large catering establishments. As of 2017, 35% of consumers buy takeaway coffee at McDonald's, 18% at Shokoladnitsa, and 12% at Starbucks. However, to open such an enterprise, a high amount of investment is required - from 1 million rubles. For example, the initial costs of launching "Shokoladnitsa" range from 10 million rubles.
Business Coffee to go franchise
The largest chains selling coffee to go, as a rule, develop according to the franchising system. Under this form of partnership, companies grant the right to use their business scheme and trademark. In exchange for the secrets of organizing a particular network, the businessman pays dues. Investments to launch a franchise range from 150 thousand to 1.59 million rubles, depending on the format of the enterprise. The lump-sum contribution for the take-away coffee business is from 55 to 370 thousand rubles. Royalties - from 3% to 6% of monthly revenue or a fixed payment from 2.5 thousand rubles.
| Brand | Quantity points |
Expected payback |
Investments |
lump sum contribution |
Monthly royalty |
| Coffee Like | 301
|
From 6 months | From 680 thousand rubles. |
From 180 thousand roubles. |
4,5% |
| peppy day
|
172
|
5 to 8 months |
312 thousand rubles / 490 thousand rubles / 950 thousand rubles |
100 thousand rubles |
0 |
| Go!Coffee |
>110
|
|
150 thousand rubles / 160 thousand rubles / 250 thousand rubles |
55/ 160/
250 thousand rubles |
2.5 thousand rubles |
| red cup |
53 | 3 to 6 months |
490 thousand rubles |
|
10 thousand rubles |
| COFFEE MAKE |
|
4 to 12 months |
350 thousand rubles |
|
6% |
| COFFEE AND THE CITY |
>50 | From 8 months |
Kiosk - 1.5 million rubles / Room module - RUB 1.37 million/ Coffee bar with boarding places - 1.59 million rubles |
370 thousand rubles |
6% |
| take & wake |
23 | 3 to 6 months |
From 560 to 700 thousand rubles |
200 thousand rubles - Moscow/ 100 thousand rubles - other cities |
3% |
History of coffee
I would like to tell you the story of how the creation of my coffee bar began.
How did the idea come to me? What I did to implement it and what mistakes I made, read on.
Rethinking my past, I realized that it all started at the end of 2013, when a good friend of mine was trying to get a job as an analyst in a nascent network of takeaway coffee outlets. Then there was a rapid growth in this area, and for the first time I got acquainted with the “coffee to go” format.
But at that time I was not yet ready to create my own business, and the thought of creating something of my own did not even arise in my head, in my head then there were only thoughts about studying and a diploma.
Then the thought of my coffee shop began to glimmer and sprout in my head. As I remember then, it seemed to me that this is something incredible and businessmen who create many businesses are some kind of special unique people.
Several years passed, and already at the beginning of 2015 I firmly decided that I would open it. I didn't know what to do, but it only added to my enthusiasm. I devoted several months to business training and acquaintance with the environment of entrepreneurs. I met the owners of several already operating small coffee houses, I realized that these are ordinary guys and there is nothing complicated here.
In the process of active communication and absorbing the experience of successful entrepreneurs, I found a person who is very well versed in the very process of making coffee. And we decided to open a coffee bar together, each doing what he is strong in, and a complementary team was born.
Of course, each area has its own pitfalls and decisive factors. Location is the deciding factor in retail and catering. And finding a place in Novosibirsk was not so easy.
Since we wanted to open a “coffee to go” point, we were looking for appropriate places, we spent about a month searching for and agreeing on a place. First, we rushed to the prestigious A class business center, agreed with the leasing director and developed a concept specifically for this business center. We spent time and money, and as a result, the owner refused to accommodate us.
Then we found a smaller and simpler business center, where we agreed with the director of the management company and already agreed on the timing of the opening, all that remained was a formality - to sign a lease agreement. We have already begun to prepare for the opening, ordered cups, supplies, made a bar counter, and suddenly we received a refusal with a reference to the fire inspector - "forbidden by fire safety rules." The second refusal and again wasted money and time.
Thoughts began to arise in my head: “Maybe it’s not necessary to start all this?” The second time we stumbled upon almost the same rake, the only thing here was the smell of a clear bribe, because the director gave the number of the inspector with whom this issue should be resolved, but such an inspector is not known in the fire inspectorate itself and no coordination with firefighters is needed.
In spite of everything, we continued to search for premises and accidentally stumbled upon an advertisement for a full-fledged cafe in a good business center. When we arrived, we immediately fell in love with it. But now, until we signed the lease agreement, we did not purchase anything in advance 🙂
The funniest thing in this story is that as soon as the firefighters refused us the second place, I wrote to the owner of one of the large federal chains of coffee outlets with me asking for advice on how to solve this problem, and he answered me: “I’m sorry, I don’t help competitors.”
It made me laugh how a large network with hundreds of outlets throughout Russia can compete with one small, not even opened point. And a few days later we found this place where we became competitors, because their point is nearby and our audience intersects. It turns out that he told himself "competitors" himself, so friends, be careful in your judgments and help others as much as possible.
The level of coffee consumption in Russia is growing every year. Of course, instant coffee and the so-called 3 in 1 coffee drinks occupy a significant market share. But every year the number of consumers who prefer high-quality grain coffee and drinks prepared on its basis is growing.
But not everyone who wants to drink a cup of invigorating high-quality coffee in the morning has a coffee machine at home, and even running into a cafe before work is out of the question. Therefore, for most lovers of quality coffee in the morning, there is a great way out - to buy coffee in a take-away coffee shop. And for you, as a future entrepreneur, this is a great chance to open a point with coffee to go.
Business plan
To plan a business that will generate income in the future. It is necessary to draw up a competent business plan for coffee to go. This plan should include both the initial investment, monthly expenses, and projected profit. In addition, you need to understand when your business will pay off.
So let's start with the initial investment. What you need to buy to get started:
- takeaway coffee machine, preferably professional, from 100 thousand rubles;
- trading desk from 70 thousand rubles;
- refrigerator from 15 thousand rubles;
- disposable tableware from 10 thousand rubles;
- barware from 10 thousand rubles.
Total 205 thousand rubles.
In addition to the initial investment, you will need to spend money monthly on the following:
- staff salary of about 30 thousand rubles a month;
- purchase of products for preparing a drink about 15 thousand rubles (depending on sales);
- rent of space for work about 10 thousand rubles a month;
- taxes and fees from 10 thousand monthly;
- advertising and various promotions to attract customers from 10 thousand rubles a month.
In total, we assume expenses in the amount of 75 thousand rubles per month. As can be seen from the calculations, the cost of opening a "take coffee with you" is not large enough.
Now, based on the traffic of people passing by our rented point, we calculate the profitability of the business. According to market research, 1 out of 20 people passing by a coffee shop buys a drink. The cost of high-quality grain "Americano" is about 14 rubles, "Cappuccino" - about 17.5 rubles. The average cost of "Americano" is about 60 rubles, and "Cappuccino" - 75 rubles. Accordingly, on one glass of "Americano" you can earn 46 rubles, and a portion of "Cappuccino" can bring you 57.5 rubles, that is, the average revenue from one serving is 51 rubles 75 kopecks. Accordingly, to cover your monthly expenses, you must sell at least 49 cups of the drink per day, which is at least 1470 servings. Naturally, to make a profit and payback on investments, covering monthly expenses is not enough. You should start with 100 servings a day, then your investment will pay off in 3.5 months, and then you will receive a net income.
