* Calculations use average data for Russia

What profitable business can a beginner in a small town open with minimal investment? We offer 25 business ideas relevant in 2019 in small towns, as well as detailed launch guides.

Key making shop

To open a point for making keys, you will not need any impressive investments: 150 thousand rubles will be enough, most of which (about 90 thousand rubles) will be required for the purchase of machine tools. The main service in the workshop will be the production of duplicate keys to the front doors, garages, cars, porches and intercoms. Additionally, you can earn money by sharpening knives, scissors and drills, selling locks, key fobs, performing emergency opening of locks, etc. It is possible to recoup a point for making keys in six months of work. This is a great idea for beginners, relevant in 2019. To accommodate the workshop, 4 square meters is enough. meters.

Kindergarten at home

If you are looking for a home-based business option and have experience raising children, then consider opening private day care centers at home. This is a socially responsible business that reduces queues for kindergartens and is subsidized in many regions of the country. Private kindergartens are most in demand in new high-rise districts, where local authorities often do not have time to meet the population's need for public kindergartens. In such places, parents are looking for an opportunity to leave the child under the supervision of at least someone. The profit of a kindergarten at home will be 50-100 thousand rubles. per month.

Carpet cleaning

The carpet cleaning business is one of those activities that require minimal investment. Its essence is simple - you organize the cleaning of customers' carpets on-site or provide services for the removal / delivery of carpets to your own workshop, where you carry out the cleaning. The second option is more suitable for serious business, as you can significantly increase the number of orders and productivity. When working at home, you can get by with a minimum amount of equipment, household chemicals and small cleaning appliances (you can even meet 100 thousand rubles). With 4-5 orders per day, net profit can reach 90-120 thousand rubles.

Production of decorative candles

Candlemaking is a fun and relaxing activity to do for fun or in retirement. To start, you need a minimum of funds and skills, and all training materials can be found on YouTube and needlework sites. Simple calculations make it clear that a hobby in this business is much more than a business. If we assume that the price of one candle will be about 270 rubles (the average price for decorative candles), then when selling 200 candles per month, you can earn 54 thousand rubles. Then, taking into account the costs, the profit will be about 40 thousand rubles. Another thing is whether you will find so many buyers and distribution channels for your candles.

Making handmade soap

A business idea for beginners that can be opened with a minimum of funds is the production of natural handmade decorative soap. The main investments will be spent on raw materials: soap base, fragrances and essential oils, dyes. Soap making is a creative process from start to finish, right up to the packaging and sale of products. Business is possible both as a side job and in large-scale formats.

Sale of seedlings

A good seasonal business for beginners in 2119 can be selling seedlings. Seedlings of cucumbers, tomatoes, cabbage, peppers and other vegetables are in the greatest demand. You can grow seedlings even at home: on windowsills or on a balcony, in a greenhouse or greenhouse. If you grow seedlings on several levels, then even on 18 square meters, you can fit about 7.5 thousand cups with seedlings. If each cup is sold for 10 rubles, the revenue will be 75 thousand rubles, the profit, taking into account costs, will be about 50 thousand rubles.

Fish smoking

Fish is one of the most beloved products in domestic and foreign cuisine, but few people offer it to customers ready-made. Opening a smokehouse does not require large investments. The purchase of smoking equipment, freezers and a container for raw materials will require about 250 thousand rubles. The main conditions for success are a competent recipe and the presence of fresh fish suppliers nearby.

Sale of beer bouquets

A popular business idea for beginners in 2019 is the sale of all kinds of edible bouquets, including the so-called beer bouquets and baskets for men. Usually this is a beautifully decorated set of beer and beer snacks: sausages, fish, crayfish, squid, chips, and so on. The whole thing is decorated with chili peppers, garlic, cherry tomatoes. There are a million possibilities here - you just have to look at ready-made ideas.

Ready-made ideas for your business

If you have a presentable white premium car or a retro style car, this is a great opportunity to earn money by renting your car for weddings and other celebrations. You can earn 1-2 thousand rubles on rent. per hour, and extract additional profit from the rental of decorations for the car. All that is required is to find a good and advertising platform or classifieds site so that the client can find you.

Donut

A donut shop is a great option for a mini cafeteria or mall food court department. The margin on these products without much damage to demand can reach 1000%. Donut baking technology is quite simple, and there are many manual units and automated systems on the market that can increase productivity. In addition, donuts are a product that will leave you room for creativity.

gingerbread houses

The gingerbread house business has several undeniable advantages. Firstly, recipes for their preparation can be easily found on the net and mastered for free. Secondly, you can make them at home. And thirdly, gingerbread is stored for a long time, which allows you to stock up for future use before the holidays. You can offer your products through social networks. As you can see it is also a great business idea for beginners.

Sale of shawarma

Street food is considered one of the best destinations in terms of the “low investment / high return” ratio. For example, to open your own business selling shawarma, 270 thousand rubles and two employees are enough. When choosing a good place, a small outlet can bring 100 thousand rubles. net profit.

Mobile planetarium

Today it has become possible to open a planetarium for anyone who has at least 250 thousand rubles. Mobile planetariums are spherical domes, inside which spherical films with a 3D effect are shown using a projector and a special coating as a screen. As a rule, the work of planetariums is aimed at school-age children. Such a business can pay off in 2-3 months, and its profitability can reach 150%.

Sale of worms and biohumus

Worms farming is a money-for-nothing idea, if we're only talking about single sales of worms to fishermen, of course. Such earnings can be completely easy: after all, you do not need to monitor the worms, and they can eat manure and food waste. It is especially good if your personal area is located on the way to the reservoir: hang the “worms” sign in a conspicuous place - and you're done. You can also sell vermicompost produced by worms. It can even be produced on an industrial scale. But keep in mind - according to the reviews of people with experience, it is not worth betting on one vermicompost. It is better to sell biohumus only in combination with other activities, for example, if you have a rabbit farm, whose droppings can become food for worms.

Conducting a fire show

Let's start with the most interesting - all in 5 minutes of a fire show you can earn 10-15 thousand rubles. Fire show is an opportunity to receive orders for holidays, weddings, celebrations and get good money for it. Large investments are not required: to buy basic equipment (poi, staffs, fans and other devices for “spinning” fire) 5-10 thousand rubles will be enough. You will also need to purchase or tailor-made stage costumes. The main thing in this business is mastering the skill of fire, as well as working on promotion in social networks. Another obstacle is competition. In large cities, it is becoming increasingly difficult to surprise people, which forces the organizers to look for new directions, combine fire shows with light shows, Tesla shows, and so on. But in small towns, you can still be the first.

Ready-made ideas for your business

Mobile 3D cinema

For some reason, when they talk about the entertainment business, they mean only large cities with a million population or cities with a population of 500 thousand people. However, a huge audience living in small towns and villages, where there is simply no entertainment, but the need for them is huge, remains completely uncovered. An interesting idea in this area could be the organization of a mobile 3D cinema, working in cooperation with local schools, rural houses of culture and other organizations that freely and gladly provide their space for such events to the organizers.

Meat trade

Meat is a commodity of daily demand. Even with the appearance of a large retail chain in the neighborhood - “death with a scythe” for any grocery store, a butcher shop can not only stay afloat, but also thrive due to the ability to vary the assortment and offer customers fresh and unique products that you will not find in a supermarket. A butcher's shop can be opened with an investment of 600 thousand rubles, the profit of small outlets is 75-100 thousand rubles.

beer shop

Beer is the number one drink in Russia, which will never leave an entrepreneur without a profit. To open your own beer store with equipment for bottling 10 types of beer, you will need about 500-600 thousand rubles. of which equipment costs will amount to about 240 thousand rubles. You can save money by renting equipment from local beer producers. The store's turnover of 300-350 thousand rubles will allow reaching a net profit of 50-70 thousand rubles.

Women's clothing store

Selling women's clothing is a business that will always be relevant. Even in the face of fierce competition, the new store has the opportunity to find its audience thanks to its unique assortment. Womenswear is the largest segment in the apparel industry, accounting for about 60% of the market. 400 thousand rubles may be enough to open a small women's clothing store.

mini bakery

The bakery is one of the most popular small business destinations. You sell a product of daily demand, investments in opening are small, and if consumer tastes change, you can instantly adapt to new trends and requests. You can open your own mini-bakery if you have 885 thousand rubles, which can really be recouped within 7 months of work.

Tool sharpening

To make money on sharpening tools, no special investments are required. At the same time, the service is in great demand both among ordinary housewives and among hairdressers, manicurists, cafe staff. Investments in the arrangement of a small room and the purchase of equipment will amount to about 130 thousand rubles.

Geological exploration and well drilling

Geological exploration and drilling is a business with a wide choice of formats and scales of activity. With minimal investment (about 450 thousand rubles), you can engage in private orders - shallow drilling during the construction of wells and the launch of installations for the extraction of groundwater. It is also possible to work for legal entities in large-scale construction.

Ready-made ideas for your business

Split system installation

Air conditioners today are almost a mandatory unit of any houses and apartments. Although this business is frankly seasonal, it is extremely in demand: after all, split systems can be needed by everyone. Depending on the characteristics of the premises, the installation time can be from 2 to 6 hours. With the cost of services from 1 to 3 thousand rubles, you can earn from 2 to 12 thousand rubles a day on installation.

Barbecue

A barbecue is a one-dish establishment, which makes running such a business a little easier than, say, running a restaurant or cafe. By focusing on one dish, you can “know” all the secrets of cooking barbecue so much that you can collect a base of eternal customers with whom you can not be afraid for the fate of your business. To open a barbecue in the format of a cafe for 12 people, preparing various types of barbecue and snacks, as well as working to take away, it will take about 1.1 million rubles, which can be recouped by the middle of the second year of operation.

pancake stall

Pancakes are a product that is easy to prepare, but extremely promising in its capabilities. You can fill the pancake with anything, and this leaves a wide scope for culinary creativity. Your business selling pancakes is attractive with low investment in equipment and the ability to set a markup of up to 300%. To open a pancake cafe on an area of ​​100 sq. meters will require about 1.25 million rubles. For a small town, the format of a pancake kiosk is ideal, the opening of which will require about 500 thousand rubles.

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The main task of an entrepreneur who has decided to specialize in trade and who wants to realize his business idea in a small town is the right choice of products. Novice businessmen who do not differ in experience in this area are interested in the question of what can be traded in a small town?

Business in a provincial town

It is recommended to reveal your potential in the niche in which you have experience. Such a solution will help to objectively assess the demand and, on its basis, form your offer, as well as competently promote it through the correct formation of the storefront and advising potential buyers. It is not worth promoting a point of sale with narrow-profile products, especially if their price is high, since there will not be enough interested consumers of the goods to ensure the required level of profit.

What to trade and what business scheme is better to use?

A well-chosen product for sale can minimize the efforts of a novice entrepreneur if he chooses the wrong place to trade. It should be characterized by high cross-country ability. When choosing the location of the outlet, it is important to consider the type of goods sold. Food and household chemicals are best sold in a residential area of ​​the city and near residential areas. Flowers will be sold faster in the central part of the town, and souvenirs will be sold near the sights.

When compiling a business plan for your project, it is necessary to include a section on cooperation with suppliers, since the result of trading activities depends on the timely delivery of goods.

A good solution would be to open a franchise business. An entrepreneur can choose any direction that may become relevant for a particular area. Certainly, pharmacies or fast food outlets will be popular.

The business plan should provide methods for promoting products and promoting the outlet. To attract potential customers, it is important to use discounts and special offers.

The parallel opening of the online version of the store will increase sales and accelerate the return on investment. However, an entrepreneur who decides to maximize his entry into the business will have to invest additional funds in the development of the site and in carrying out activities to promote it.

To increase sales figures, it is necessary to increase the number of outlets. If there are sufficient funds, an additional store can be opened on the territory of the market or at the other end of the city

What difficulties can you face

A trading business in a small town will not be distinguished by high rates of profitability. Even if an entrepreneur chooses a successful type of product that is in demand in the town, he should not count on a quick return on investment. Provincial citizens tend to be conservative. The opening of a new outlet may alert them, which will cause a lack of sales at first.

Read also: How to open your bookstore from scratch

Products will be in demand only if its pricing policy is comparable to the low wages typical for residents of small areas. The products sold should be necessary and affordable for the majority of citizens living nearby or passing by.

Difficulties in organizing a business in a small area may be associated with the search for implementers who would responsibly and conscientiously perform the assigned work. Qualified specialists who can find work in the metropolis usually leave the provinces, and citizens who are not distinguished by professionalism remain.

What is better to trade in a small town

When choosing a subject of sale for its implementation in a provincial town, it is necessary to take into account the specifics of the area, as well as the category of citizens living in it. More likely to make money on narrow-profile products:

• household goods;
• optics;
• auto parts;
• goods for fishing and hunting;
• building materials.

Household goods

Sale of household goods

When choosing household goods as the subject of sales, the entrepreneur must count on investing in the business a minimum amount of 500,000 rubles. According to statistics, from one outlet you can get a monthly turnover corresponding to the amount of investment. Net profit in this case can reach 15 percent of its value.

In towns with a small population, at any location of the outlet, various types of utensils, cleaning tools, plumbing fixtures, as well as detergents, cleaners and disinfectants will be in demand.

Specific goods are those that consumers need not every day, but in the event of a problem situation that requires immediate resolution. These products include door fittings, tools and various appliances for repairing electrical products, including lamps, switches, power tools and lanterns. Christmas decorations, soil, fertilizers, seeds, coal, firewood, barbecues, inflatable swords, swimming circles, as well as gardening tools will be seasonally popular.

Optics

Sale of optics

Having decided to open an optician in a provincial town, you can rent an area in a shopping center for the sale of finished products or a store for making glasses to order according to a doctor's prescription. In order to increase sales, it is recommended to locate an outlet near a clinic specializing in ophthalmological services.

Since optics belongs to a broad industry, an entrepreneur should choose the right product models that are classified as budget options so that they are available to the target audience of the city. If young people live in it, then it is necessary to add contact lenses and accessories for optics to the list of goods. Do not forget about eyeglass cases, chains for temples, cleaning wipes, liquid.

When opening an optician, it is necessary to draw up a business plan and include in it such cost items as rent, purchase of glasses with glasses already inserted or separately frames and glasses, as well as other products classified as optics. When investing a million rubles in a business, after their payback, you can count on a monthly profit of 100,000 rubles.

Read also: How to open a Fix Price store in your city

auto parts

Sale of auto parts

In a small town, it is profitable to trade auto parts. When planning the sale of specific products, it is important to make the right choice of the type of spare parts for vehicles. It should be borne in mind that residents of small towns are usually the owners of budget cars. Their distinguishing feature is the relatively low pricing policy applied to new vehicles, as well as the tendency for the rapid failure of individual components and assemblies.

Opening an auto parts store in a provincial town should be accompanied by research into potential customers by analyzing the makes and models of cars they use.

If you want to expand the storefront, it is recommended to use the capabilities of the online store. With the help of the service, it is possible to cooperate with suppliers according to the dropshipping scheme. This decision will expand the range of products, since it is focused not only

Products for anglers and hunters

The male population of small towns are usually avid hunters and fishermen. An entrepreneur can make good money during the season by selling fishing tackle, which includes fishing rods, fishing lines, baits and spinners. The range can include rubber boots and overalls, boats, barbecues.

Sale of goods for fishermen and hunters

To sell goods for hunters, you will have to issue permits for trade. Upon receipt, the assortment can be diversified with guns, binoculars, axes and carcass knives, as well as covers, backpacks and sleeping bags.

building materials

For small settlements, construction work related to the construction of private houses and the construction of various structures is relevant. The sale of building materials can become a profitable business niche if the outlet is located near expanding settlements.

To increase profits, it is necessary to include products intended for repair work in the assortment. Such goods should be more in areas with limited opportunities for buildings. Finished construction projects always require finishing and cosmetic procedures, so it is necessary to include wallpaper, plumbing, tile and linoleum in the general list of products sold. Universal goods are paints, varnishes, cement, glue. Do not forget about decorative elements such as cornices, blinds, skirting boards and various wallpaper stickers. Cement, slate, bricks, metal tiles and fence elements belong to the category of highly specific products, which are not always in demand, but give weight to the general assortment of the showcase.

Of no small importance for the promotion of an entrepreneurial idea is the quality of service and the established reputation of the store. After the payback of the invested funds, the expected profit of the entrepreneur can reach 80,000 rubles a month.

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Privacy agreement

and processing of personal data

1. General Provisions

1.1. This agreement on confidentiality and processing of personal data (hereinafter referred to as the Agreement) is accepted freely and by its own will, applies to all information that Insales Rus LLC and / or its affiliates, including all persons belonging to the same group with LLC "Insales Rus" (including "EKAM Service" LLC) can obtain about the User during the use of any of the sites, services, services, computer programs, products or services of "Insales Rus" LLC (hereinafter referred to as the "Services") and in during the execution of Insales Rus LLC of any agreements and contracts with the User. The User's consent to the Agreement, expressed by him in the framework of relations with one of the listed persons, applies to all other listed persons.

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"User" -

or an individual who has legal capacity and is recognized as a participant in civil legal relations in accordance with the legislation of the Russian Federation;

or a legal entity registered in accordance with the laws of the state of which such entity is a resident;

or an individual entrepreneur registered in accordance with the legislation of the state of which such person is a resident;

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Publication date: 01.12.2016

Full name in Russian:

Limited Liability Company "Insales Rus"

Abbreviated name in Russian:

Insales Rus LLC

Name in English:

InSales Rus Limited Liability Company (InSales Rus LLC)

Legal address:

125319, Moscow, st. Academician Ilyushin, 4, building 1, office 11

Mailing address:

107078, Moscow, st. Novoryazanskaya, 18, building 11-12, BC "Stendhal"

TIN: 7714843760 KPP: 771401001

Bank details:

People who plan to start their own business often mistakenly believe that they can get high incomes and develop only in a big city. In fact, it is easier to do business in a small city, and if you approach the issue correctly, you can provide yourself with constant high profits.
First of all, it should be clarified which city is considered small. From the point of view of the business community, this includes settlements whose population does not exceed the level of 100 thousand inhabitants. Most of the cities in the Russian Federation fall into this category, so it is obvious that the potential of business ideas for them is huge, and it is easier and cheaper to put into practice.

A person who lives in a small town has a lot of opportunities to create his own business. Financial costs are much less than in a large center. Some types of business can be started with little to no investment. Thanks to the low competition, there is always something to do, even if it seems that the city already has everything.

Why start your own business at all?

By going into business, a person has the right moment to gain complete independence from other people, as well as the chance to earn significantly larger amounts of money than as a full-time employee.

From the very beginning, build your business so that in the future it can work without your constant participation. This is the only way to financial independence.

Differences from big cities

Considering the situation from the point of view of the differences between large and small cities, one should dwell in more detail on their features.

• Citizens in small towns earn much less. For this reason, big business is not profitable, not taking into account the construction of factories and factories, which require labor.
• The main demand is for traditional goods and services that people use every day. This allows you to expand the direction of entrepreneurial activity in several areas at once.
• Low level of financial investments in the process of initial development. This is explained by the lower rental cost of the premises, the low level of staff salaries, and the low costs of promotion and advertising.
• And of course, the smaller the city, the faster the rumors spread. Accordingly, the reputation of a businessman plays an important role. People will not make a profit if acquaintances or relatives tell about deceit or inadequacy, and no advertising will save. This aspect is key.

Food business ideas

Opening a small cafe with reasonable prices and classic dishes is a profitable business. Because there are few such places in small towns, they will definitely be popular. Profitability is high due to low investment and high level of self-sufficiency.

Food trucks. This term refers to small mobile cafes. Presented in the form of vans with the necessary equipment for cooking directly inside. They are able to move to any place, for example, during the festival they go directly there and provide participants with food. The assortment is small, each dish is cooked quickly and well, due to a lot of practice.

Inexpensive canteen on the territory of a factory or educational institution. Low cost and large portions of dishes that are inexpensive in terms of cost, allow you to get a large flow of customers.

Food delivery services (especially sushi and pizza) demonstrate popularity and good profitability. Delivery is organized at their own cafe, and a special courier service is opened, working with catering points in the city. Services of this type are common in large cities, and in a small one you can easily capture the market.

Some open mini-bakeries. This is especially true in areas where there are people passing through. For business efficiency, you should prepare products from the freshest products that customers like. The room requires a small size, and special equipment is also needed.

Retail

Of course, speaking of small business, it is impossible to ignore trade. Opening your own store is the most common way to start your own business.

In this case, the main thing is to correctly assess the demand. What is missing in your city? What products could you offer to the local population?

Opening a grocery store is traditionally popular. The basis for success is the right location and price level, adequate for the average salary in the region.

Starting a small non-food store will require a minimum investment if you order goods from China, for example, on Aliexpress. There you can find a huge number of interesting things at a very low price (for example, mobile phone accessories, jewelry, clothes).

Business ideas in the entertainment field

In the event that a traditional cafe does not bring the necessary profit, it is possible to provide customers with various holidays. These include corporate events of private firms and public authorities, weddings and banquets.

Stylishly decorated nightclubs will be popular with young clients.

For its organization it is required:

• Rent a large space;
• Purchase the necessary equipment. Moreover, both for the kitchen, where snacks and drinks will be prepared, and for the dance floor.
• Popular DJs and dancers from big cities are also invited to perform there and attract the attention of young people. Events like this raise the reputation of the institution.
• It is possible to organize themed parties in honor of popular holidays. And during the day it functions like a regular cafe.

Business ideas in the service sector

The service sector is very popular. The minimum level of financial investments, a high level of self-sufficiency.

A salon for women and men providing hairdressing, manicure and pedicure services with separate booths for VIP clients will be popular. Specialists in massage and cosmetology are also involved. The level of profitability of such a project will be high, with the proper level of masters.

Organization of taxi transportation. Several professional drivers in their own cars and a dispatch service, at reasonable prices, will provide residents with comfortable transport. This type of business is promoted through advertising and word of mouth. Profitability is high, due to the fact that in small towns there are no aggregators like Yandex Taxi or Gett.

It is promising to create your own fashion atelier for tailoring. Requires a small room, special equipment and professional seamstresses. Tailoring dresses for graduations and weddings, clothing repair and other services at reasonable prices will lead to high profitability of the business.

The business of garbage collection and the destruction of old buildings and structures is gaining momentum. Instead of dilapidated abandoned houses, large residential complexes are being built. And to make room you need to demolish them. Labor and equipment costs are negligible. At the same time, garbage is removed from spontaneously formed dumps and special tanks.

Some out of the box ideas

The problem in the Russian Federation is the lack of kindergartens. This stimulates the development of private establishments and mini-kindergartens. Financially wealthy parents who cannot leave their children to anyone are the target audience.

To do this business, competent employees who have experience working with children are needed. It is also required to rent a room and obtain official permission from the state authorities. The last stage is the most difficult and time-consuming.

Business by . You can read more here. In short, this is an opportunity to open your own business using a ready-made model. For a certain amount of money or a percentage of sales, you will receive constant information and advertising support, technology and a ready-made business model.

People who lead an active lifestyle can organize ethnotourism. Standard resorts do not surprise anyone, so rich people prefer to travel to picturesque places and hard-to-reach places.

Excursions to Lake Baikal, for example, are in great demand, where you can enjoy the nature and beauty of the region without fuss. But this is not the only interesting natural place in our vast country.

According to travel agencies, thousands of tourists go on vacation to Kamchatka and Karelia. If the town has such attractions, the tour business has great potential.

The organization of hunting and fishing for wealthy clients from large cities is very popular today.

Real estate

In case there is extra real estate, you can organize. There are two options: monthly, daily.

In the first case, an apartment or house is rented to permanent residents, which are students and young families. Income will be stable.

It can be much more profitable to rent by the day if there are tourist flows in the city. Popular with a lack of hotels in resort towns. You need to publish your listings on airbnb.com and booking.com to attract regular travelers from all over the world.

If you don’t have your own real estate, then you can earn on someone else’s. Open a real estate agency. The initial investment in such a business is quite low, and the prospects are excellent, since small towns are not yet accustomed to renting out housing and commercial premises via the Internet.

Internet business

Until recently, it was possible to earn a lot by opening a computer club. A room is rented, gaming computers are bought whose performance is sufficient for modern games and a low price per hour is set. The youth spent the day in such places. However, with the progress, computers appeared in every family, and the Internet made it possible to play collective games at a remote distance. As a result, this type of business simply disappeared.

Good profit is brought by own Internet resources. First of all, you need an idea and a thorough analysis of the niche. The main thing is that the subject of your site should be interesting to you, otherwise the enthusiasm can quickly evaporate. You also need to have the necessary skills and tools to run such a business, the ability to promote your site.

The most popular option for organizing a business is an online store. As goods, there can be both various little things of a household nature, and large appliances for the home. The development of progress has made it accessible to residents of any settlements. Goods are delivered both by courier service and via Russian Post. You can read the specifications in advance and choose the right product without wasting time getting to the store.

If resources are available, your own web studio opens. To do this, a few professional programmers are enough. The cost of one Internet resource ranges from 10-20 thousand to several million. The client is sought remotely or through the method of "cold calls".

Entrepreneurial modern girls develop business through social networks, for example, Instagram. Fitness instructors train daily, post photos online, attract followers and sell ads. Or, for a fee, they make individual training plans. The cost of advertising posts reaches several tens of thousands of rubles.

If you have some kind of expert knowledge, then you can start your own educational channel on YouTube (youtube.com) and earn money from advertising. Foreign languages, cooking, car repair and maintenance, computer topics and more are in demand. The advantage of an educational channel over an entertainment one will be a constant and stable level of views, and hence income.

You can start an online business with little to no initial capital. This is its main advantage, but the competition will be appropriate.

Market and competitor analysis

To start opening your own business, you need to conduct a comprehensive market analysis, find out what specific services or goods are required for city residents. Having found out this, it is required to select competent personnel capable of working effectively and attracting more customers. To do this, it is often necessary to contact a special recruiting agency.

It is important to pay attention to potential competitors. What are their advantages, what are their disadvantages. Does it make sense to open nearby or is it better to look for another place.

Many tasks can be solved without leaving home. Through special resources on the Internet, an advertisement is placed on the search for employees. In a small town, you should definitely use word of mouth, which often spreads information faster than the Internet and newspaper ads.

At the same time, it is worth noting that the goods of suppliers from large cities or simply large firms will cost significantly more than the products of small manufacturers. Be sure to consider the possibility of supplying goods from China. Today it is not as difficult as it might seem.

It is important that the planned business should have prospects and be in demand. Opening a fashionable haute cuisine restaurant in a city where the average salary does not exceed 15,000 rubles will be unprofitable. Same with a 5 star hotel. Another thing is to invest in a street point selling shawarma near a university or vocational school. It is also promising to open an inexpensive pizzeria there.

You should correctly assess your own strengths and capabilities, and determine when the investments will pay off and begin to bring net profit. Without an effective strategy, the business will fail.

Where to get money to start

The most commonly used way to start a business without having the necessary amount of your own money is a bank loan. Explore all options from different lending institutions.

To obtain borrowed funds, you need to provide the bank with all the documentation that relates to the planned business. There are support programs from the state (be sure to find out about this in the local administration). These include preferential taxation systems, subsidies of various levels, and a reduced credit rate. To get a loan, you need the help of a competent lawyer who will provide all the necessary information and advice.

Be sure to find out about the availability of specialized business incubators in your city. They can help you with any legal questions you may have, as well as help you get a loan and write a business plan.

If you have reliable friends or relatives, then you can try to start a business together, refusing borrowed funds.

Finding a place

When it comes to finding the right location for your business, it is important to highlight two aspects:

1. Rent price.
2. Nearby potential customers. Good permeability.

Sometimes, the premises are rented and later repaired on their own, which saves money.

Depending on the concept of business, the appearance of the office plays a big role. If you plan to receive customers, the interior should be of high quality and stylish. As a rule, residents of small towns react strongly to this and prefer to trust what looks expensive and of high quality.

It is also important to consider the patency of the target audience of a particular business. Inexpensive fast food outlets are opening near places of educational institutions, shopping malls, markets. It is students and people who went shopping that are the main customers of such places.

At the same time, food outlets are best located close to residential buildings. People will not go far for bread and milk if there is a good store nearby.

Planned level of profitability

It should be understood that a business in a small city does not pay off quickly, unlike a large settlement. Residents cannot afford to spend a lot of money due to low wages. The degree of demand also affects. The season plays an important role.

For example, outlets that sell kvass or ice cream in the summer, especially in the southern regions, have a huge profitability. At the same time, in winter, there are simply no such points. But beauty salons are gaining popularity, in the summer, on the contrary, they are empty.

Most importantly, make sure that your income is always enough to pay off loans if you decide to finance your business in this way.

The basis of a successful business in the province

In order for any business in a provincial city to be successful, pay off quickly and bring good income, you must follow a few key rules. Their practical use allows you to earn and attract new customers.

The cost of goods and services should not exceed a certain value. The mentality and level of prosperity of provincial residents does not allow spending extra money just like that. They are looking for ways to save money. Therefore, they resort to the mechanism of discounts and incentives for regular customers.

The quality of service is above average. If a person likes it, he will recommend this place to friends, acquaintances, relatives. At the same time, a bad reputation will negatively affect entrepreneurial activity. Negative reviews need to be prevented at the very beginning. There were cases when a cafe, after a drop in the quality of service, lost customers and went bankrupt. A bad reputation for an establishment in a small town can become a curse, while a good one can become a major sales driver.

Promising ways of development

It is important to note that the basis for any business is constant movement forward, development, evolution. What is profitable now, in a year, when marking time becomes the cause of ruin. There are many ways to improve your business.

Advertising is a good method. Advertising attracts new customers. Among the popular moves are promotions, discounts, presentations of new products. Marketing plays a big role. A special feature is the duration of the promotion and the profitability of the offer.

Business image plays a big role. Positive feedback, gratitude from customers, allow you to increase the number of customers.

Another step is to open branches in neighboring cities and districts. Over time, these costs will pay off. Brand awareness will grow.

To start a small business, it is enough to register as an individual entrepreneur. This will save you money on bookkeeping and taxes.

In conclusion, it is worth saying that a business, even in a small town with a small population, is able to generate income. A provincial town is a good place to create and develop your own business, and an enterprising person will definitely succeed.

Many aspiring entrepreneurs are wondering what to trade in a small store. In fact, the question is much deeper than it seems - after all, in a store with an area of ​​​​a couple of tens of square meters, not any product can be profitably sold, especially if the outlet is located in a residential area, that is, within walking distance. In this article, we will look at the best options for organizing trade in a small area.

The first thing that comes to mind when it comes to starting a retail business is opening a grocery store. And it's really a good option. An area of ​​20-30 square meters will be more than enough. The initial investment in the purchase of goods and commercial equipment will not exceed seven to eight thousand euros. If you buy used equipment, you can save about a thousand euros. Net profit can reach 1.5-2.5 thousand euros per month, depending on the location of the object.

Childen's goods

You can also make a lot of money selling baby products. The investment will be more than when opening a grocery store, but the profit can be much higher. So, in addition to 9-10 thousand dollars of initial investment in goods and commercial equipment, it will be necessary to invest another 200-300 dollars in the arrangement of the ramp - many parents will come with strollers. The yield of such an object is on average about 2.2-2.7 thousand dollars and more.

Goods for pets

Every second city dweller keeps pets, so a pet store is a very profitable business that does not require significant investments. The initial investment will not exceed six to seven thousand euros if you buy feed in the middle and lower price segments.

However, keep in mind that many pet owners want their pets to receive the highest quality product. And in order to earn on this, investments will have to be increased: about one and a half thousand euros will have to be invested in expanding the range of high-quality feeds. The profit will be from 1.2 to 2.3 thousand euros. If you establish contact with local manufacturers of furniture for animals, you can earn 200-500 euros per month additionally.

draft beer

Draft beer shops bring in a stable, albeit small, income and require minimal investment. In a room of 30 square meters, you can open a retail outlet with about 16 taps, that is, you can offer your customers 16 types of beer. Preference should be given to domestic varieties, as they are much cheaper and allow for a large margin (up to 100 percent), providing higher profits.

The total investment in the opening of such an institution will be about four to five thousand dollars. Earnings in this business entirely depend on the season - if in winter the profit will be 1-1.5 thousand dollars per month, then in the summer the income will be better - up to 2-4 thousand dollars per month. It is especially profitable to open such stores in regions with a warm climate.

Pharmacy

Opening a pharmacy on its own will cost 14-16 thousand dollars, under a franchise - 20-25 thousand. However, the second option is preferable: a pharmacy that has a familiar, well-publicized sign is more credible, and, accordingly, will attract more customers and bring in more profits. In addition, the franchise provides a lot of other benefits such as staff training, marketing support, and so on. The average monthly income of a convenience store is $3,000-4,000.

Flowers

If, thinking about what you can trade in a small shop, you opt for flowers, you will never regret it. Investments in opening a flower shop will be only 3-4 thousand dollars, and the average monthly profit will be from one and a half thousand euros. The only serious drawback of such a business is the short shelf life of flowers, and it is possible to understand how much goods should be available only through trial and error.

Confectionery

Investments in opening a confectionery store will amount to approximately 4-5.5 thousand dollars, taking into account the purchase of equipment and the first batch of goods. If there are large franchises in this area in your city, it makes sense to take a closer look at them - as in the case of pharmacies, the investment when buying a franchise will be greater, but the profitability will also be higher. Profit from the sale of confectionery products will be from 800 to one and a half thousand dollars a month. You can increase your income by selling tea and coffee.

What to give up

It is impossible not to mention also the options from which, for one reason or another, should be abandoned:

• textile products;
• souvenirs;
• books, stationery and computers;
• cosmetics and perfumery;
• men's clothing and footwear;
• jewelry.

Now, knowing what to sell in a small store, and what is better to refuse, you can choose the option that you like and can afford. And even if something doesn't work the first time, don't give up. Remember, success comes to the stubborn.