01.07.2023

Studio project. Sewing studio: from idea to opening


Despite the variety of goods in stores, it is often difficult for a customer to choose the right clothes. The client may not be satisfied with the size, quality of tailoring or material, style and design. Most of the products on offer today are not very good quality from cheap blended or synthetic fabrics. It is these clients that make up the target audience of the studio. In the article, we will consider the business plan of an atelier for the repair and tailoring of clothes.

Atelier for tailoring clothes from natural fabrics is a good alternative to clothing stores. The final cost of clothing is comparable to the store, since the cost of work in the atelier does not exceed the trade margin.

Advantages and disadvantages of opening an atelier

In the table below, we consider the advantages and disadvantages of the business of opening an atelier. It can be distinguished that the main target audience is people who need clothes of an individual cut (they can be obese people or who want to look more fashionable and elegant).

Here are some Gomkomstat statistics on clothing turnover. The leader is the Central Federal District (~50%) and, in particular, Moscow (~40%). The retail turnover of clothing in St. Petersburg amounted to ~3%.

Regions leaders and outsiders in buying clothes (Gomkomstat data)

From the diagram, we can conclude that it is most effective to open an atelier in the Central Federal District in Moscow, since it is there that the greatest demand for buying clothes is. The tailoring business in the Far East and North Caucasus districts will bring the least profitability.

How to open an atelier from scratch: registering a business in the tax

For registration in the tax atelier, an individual entrepreneur or LLC is created. The table below analyzes the main benefits, as well as the required list of documents for each of the forms of business. When registering under OKVED, choose the main activity: 52.42 "Retail trade in clothes", 52.42.1 - "Retail trade in men's, women's and children's clothing", 52.42.8 - "Retail trade in clothing accessories (gloves, ties, scarves, belts, suspenders, etc.)".

Form of business organization Benefits of using Documents for registration
IP ( individual entrepreneur) Used to open a small studio (50-80m²). Number of staff 3-5 people
  • receipt of payment of the state duty (800 rubles);
  • certified application by a notary in the form No. P21001;
  • application for the transition to UTII or USN (otherwise it will be OSNO by default);
  • copy of all pages of the passport.
OOO ( limited liability company) Used to open a large studio (>80m²), take loans, and scale.
  • application in the form No. Р11001;
  • charter of LLC;
  • a decision to open an LLC or a protocol if there are several founders (partners);
  • receipt of payment of the state duty (4000 rubles);
  • copies of the founders' passports certified by a notary;
  • application for the transition to UTII or USN.

By law, the authorized capital of an LLC cannot be less than 10,000 rubles!

If you provide services to the public, you can use the BSO (Strict Accountability Form) rather than the cash register.

OKVED codes for registration of an atelier:

  • 18.10 - production of leather clothing
  • 18.2 - tailoring of accessories and clothes from textiles;
  • 18.21 - production of overalls;
  • 18.22 - making outerwear;
  • 18.24 - tailoring of accessories and other clothes(for the main studio, select this code) ;
  • 52.41 - retail sale of textiles and haberdashery
  • 52.74 - repair of clothing and household items that are intended only for personal use and are not available in other groups.

How to open a fashion studio (case study by Masha Umanskaya)

In an interview, Masha Umanskaya will talk about the intricacies of running a fashion studio.

Atelier business plan: project presentation

We choose large cities (as shown above, Moscow is better) with a large number of solvent customers who are interested in individual design and prefer high-quality fabrics. We focus mainly on the female audience.

We repair textile products in parallel. The business plan includes the presence of a store of European high-quality goods. Price categories in the store - from everyday to evening.

To ensure the constant workload of equipment and staff, you can make clothes that will be sold outside the atelier (in our opinion, it is better to focus on individual tailoring, rather than sewing everything in a row).

We exhibit product samples in the reception hall on mannequins. Opening hours - from 10 to 20 hours seven days a week, on Saturday and Sunday we work 1 hour less.

Room selection

We choose high-traffic areas for the atelier, the first floors of residential buildings, shopping centers or consumer service complexes.

It is better to start with a small area of ​​\u200b\u200bthe room - up to 50 m². As the business expands, we move to a larger premises, but located nearby so as not to lose customers.

The studio business plan provides for at least 3 types of premises:

  1. Reception room with fitting rooms containing samples of fittings and fabrics.
  2. Cutting and sewing workshop, where ironing and processing of fabrics are performed before cutting.
  3. Sanitary technical rooms - closets for washing supplies, a toilet, a room for eating.

We provide lighting for seamstresses' workplaces according to special standards, which are five times higher than the requirements for living quarters. Professional sewing equipment requires a voltage of 380 volts.

Other conditions for the premises are minimal: good ventilation, light walls that can withstand frequent wet cleaning, the absence of surfaces that trap small sewing waste.

If the business is planned to expand and manufacture wholesale batches of products, we will entrust some of the operations to seamstresses at home to save rent.

Initial Costs

First, we buy a minimum of sewing equipment, then we buy more as needed. Equipment list:

  • sewing machines, overlockers - 150,000 rubles;
  • mannequins - 10,000 rubles;
  • ironing equipment - 40,000 rubles;
  • furniture for the reception and sewing room - 40,000 rubles;
  • repair - 200,000 rubles;
  • accessories - 20,000 rubles;
  • purchase of goods for sale - 100,000 rubles.

Total - 460,000 rubles.

To save money, you can buy used equipment, only you will have to pay a mechanic who will check and install it.

Atelier advertising

After the preparatory events, we launch advertising, making it in the form of an announcement. We start the advertising campaign a few weeks before the opening.

  • information on bulletin boards in the area of ​​the workshop;
  • ads on the Internet, print media, local television;
  • distribution of invitations to mailboxes;
  • mutual advertising in partner stores.

First, we cover the residents of the nearest microdistrict. We offer discounts on tailoring and repairs. Gradually we form a circle of regular customers from other territories, using advertising in the media.

Jobs

Initially, we hire two seamstresses, one cutter and two clerks, who also perform the duties of shop assistants. Requirements: work experience, references from previous employers.

We transfer accounting services and work on cleaning the premises to third parties under an agreement. For one-time orders, if necessary, we involve a designer.

We give sellers a fixed salary of 12,000 rubles or more (the average for Russia), shop employees - a constant minimum wage and 1/4 of the cost of completed orders.

Costs in the first year of operation

Consumables are included in the price of the order. They will cost about 20,000 rubles / month.

  • Rent of premises, utilities - 70,000 rubles.
  • Advertising - 10,000 rubles.
  • Purchase of accessories and fabrics for the store - 40,000 rubles.
  • Salary with deductions, including payments under contracts - 60,000 rubles.

Atelier profitability

  • The cost of an average order is about 350 rubles. We predict 9 orders per day.
  • The annual total revenue is planned to be about 1,100,000 rubles, after deducting salaries and deductions - 850,000 rubles.
  • The average order for tailoring is 3,000 rubles, the amount per year is 1,350,000 rubles.
  • Sale of fabrics without tailoring - per year up to 800,000 rubles. Total revenue - 2600000 rubles.
  • Revenues from the sale of finished products - up to 200,000 rubles with a subsequent increase.

With an increase in the number of orders, we attract additional employees and purchase equipment. Advertising costs are gradually decreasing. Taking into account taxes, investments will pay off in 1-1.2 years.

Read related articles on selling clothes for adults and children: and.

Evaluation of the attractiveness of a business by a magazine site

Business Profitability




(3.5 out of 5)

Business Attractiveness







3.3

Project payback




(3.0 out of 5)
Ease of starting a business




(3.5 out of 5)
The atelier is a promising business in large cities: Moscow, St. Petersburg, Kazan, Yekaterinburg, since it is there that there is a high demand for the purchase of new clothes. The payback period for initial costs is ~1 year. It is important to have tailoring experience, as only through high-quality work it will be possible to ensure repeat sales.

Dear visitors, below is an example of a business plan for an atelier for tailoring and repairing clothes with economic calculations. This template has been prepared by experts in business planning, and the calculations are prepared in Excel format, which can be adapted to your project.

If you have any questions about the preparation of a business plan or calculations, you can ask us by mail, below in the comments or in the VKontakte group.

Summary

Goal: opening a tailoring studio in the center of the city of Perm

Objectives: Opening a tailoring shop aimed at clients with higher than average incomes and providing these clients with quality services.

Initiator of the project

The initiator of the project is an entrepreneur who was previously engaged in this business on a self-employment basis. The entrepreneur decided to open an atelier due to the fact that the level of his clients is constantly growing, and it is already becoming bad to receive some clients in his apartment. In addition, the number of orders has reached such a level that he cannot cope alone.

Investment costs

The amount of investment costs will be 653 thousand rubles, which will be used mainly for repairs, purchase of equipment, tools and consumables:

  • Business registration and obtaining permits - 38 thousand rubles.
  • Repair of the premises - 230 thousand rubles.
  • Purchase of equipment - 143 thousand rubles.
  • Acquisition of a tool - 60 thousand rubles.
  • Purchase of consumables - 60 thousand rubles.
  • Purchase of furniture - 27 thousand rubles.
  • Advertising materials - 94 thousand rubles.

As a space for the studio, it is planned to rent a room in a residential building converted into non-residential fund, which has a separate entrance overlooking the central street of the city.

Project financing

To ensure repair work, it is planned to obtain a bank loan for up to 7 years, at 15% per annum with an annuity repayment schedule. The apartment of the project initiator will be offered as collateral for the loan.

Project payback indicators

Based on the constructed calculation of the business plan of the atelier for tailoring and repairing clothes, the following project performance indicators were obtained:

  • NPV - 3,658 thousand rubles;
  • - 1 year;
  • - 1.25 years (- 13.7%).

The calculation was based on a period of 10 years, the calculation was based on an inflation rate of 10%.

Suppliers and contractors

As a repair team, local workers will be used, who have offered the best conditions for the price and quality of work, and also have letters of recommendation, a website, and positive reviews.

As a supplier of equipment, tools and consumables, a company will be involved with which the entrepreneur has been working for a long time and from which he had previously taken equipment. There is an agreement on the supply of equipment at a 50% prepayment, which will reduce the initial investment in the business.

Services

The atelier will offer its clients the usual set of services for tailoring, repairing and restoring clothes:

  • Tailoring and restoration of fur products;
  • Tailoring and restoration of leather products;
  • Tailoring of women's products from fabric and knitwear;
  • Tailoring of men's products from fabric and knitwear;
  • Tailoring of evening dresses;
  • Tailoring of suits;
  • Clothing restoration.

ATTENTION!!!

Practice shows that by ordering a business plan from specialists, you will save time, increase the quality of the finished document by 4-5 times and increase the chances of receiving investments by 3 times.

Investment plan

Investment size

The amount of investment in the opening of an atelier for tailoring and repairing clothes will be 1,070 thousand rubles. The cost breakdown is shown below:

Name of works/services/equipment Qty Price Sum
Business registration 10 000,00
Obtaining permission from Rospotrebnadzor 28 800,00
Repair
Premises project 30 000,00
Finishing work 100 000,00
Electrical and lighting device 100 000,00
Equipment
Overlock 1 16 500,00 16 500,00
Straight stitch sewing machine 3 25 000,00 75 000,00
Ironing board 1 20 000,00 20 000,00
Steamer 1 12 000,00 12 000,00
cutting table 1 5 000,00 5 000,00
Iron 1 5 000,00 5 000,00
Hemming machine 1 10 000,00 15 000,00
Tools (scissors, rippers, needles, patterns, rulers, measuring tapes) 60 000,00
Consumables 60 000,00
Furniture
tables 3 2 000,00 6 000,00
Chairs 6 1 000,00 6 000,00
Clothes receiving table 1 7 000,00 7 000,00
Dressing room 1 5 000,00 5 000,00
Desk lamp 3 1 000,00 3 000,00
Promotional materials
Signboard 50 000,00
Website 35 000,00
Vkontakte community 9 000,00
TOTAL 653 300,00

Investment payment and work plan

The payment plan for investment expenses is presented in the table below (thousand rubles):

The work plan for the opening of the atel is presented in the diagram below:

room

For the atelier for tailoring and repairing clothes, a separate room was selected, located in a residential building, but having a separate exit to the central street of the city. In addition, the room has a showcase where you can display finished products and promotional materials. The layout of the room is shown in the figure below:

Below is the layout in 3D format:

Equipment

For work, equipment was selected that, according to the experience of the project initiator, has the best price / quality ratio, and is also the most maintainable and has the fewest failures.

All purchased equipment is industrial, it was immediately decided to abandon household sewing machines due to the fact that they quickly fail. Frequent failure slows down the work of the workshop - you have to give it in for repair, wait several days, and sometimes weeks until the spare part arrives. As a result, it negatively affects the company's revenue.

Working hours

For the convenience of customers, the opening hours of the atelier for tailoring clothes were made similar to the opening hours of clothing stores and shopping centers - from 10-00 to 21-00. This is due to the fact that clients with above average incomes are quite busy people and cannot afford to leave work during the working day. And so, after 18-00 there is a lot of time to get to the studio and hand over or pick up clothes.

Service delivery process

The process of rendering services of our atelier does not differ from the process of other ateliers. Quite simply, it can be described as follows:

  1. The client comes to the studio and makes an order (in the order he describes what he wants, provides the material);
  2. The designer, together with the technologist, calculates the cost of the work and tells the client.
  3. If the client agrees, he makes an advance payment of 50% for the work.
  4. Taking measurements from the client.
  5. The material is being purchased.
  6. The material is cut.
  7. The product is being made.
  8. The client comes to the first fitting.
  9. After fitting, the clothes are finalized.
  10. The client comes for the second fitting and if everything is fine, he takes the clothes and pays the remaining amount for it.

Cost of services

The main cost of the services provided is the wages of the working staff. Thus, it is planned that 60% of the cost of work will be given to piecework wages, taking into account taxes. They will be distributed differently among workers depending on the product being made, but the total amount will not change.

Marketing plan

Competition and location

The city has a large number of competitors located in different areas of Perm. However, even in spite of this, we can be sure that the project is off to a great start, since the project initiator already has regular customers who will come to the new atelier. Secondly, the company's office is located in the very center of the city, which allows it to be quite visible and attract an additional number of customers.

The studio office is located in the quiet center of the city. On the one hand, this allows you not to overpay for office rent, and on the other hand, to be in the very center and get the largest number of clients.

Range of services and prices

As part of pricing, the prices of the city for the provision of atelier services were analyzed with their division by the level of service provision. To simplify the analysis, prices are translated into an hour of work on the product. The comparison is presented in the table below (rubles/hour):

Type of work Private seamstresses Low end atelier middle class atelier High class atelier
1 000,00 1 500,00 1 700,00 2 000,00
800 ,00 1 300,00 1 500,00 1 800,00
500,00 800,00 1 000,00 1 200,00
500,00 800,00 1 000,00 1 200,00
Tailoring of evening dresses 600,00 900,00 1 100,00 1 300,00
Tailoring of suits 600,00 900,00 1 100,00 1 300,00
Clothing restoration 500,00 800,00 1 000,00 1 200,00

Based on our office, service quality and location, we will target clients with higher than average incomes. In this regard, we plan to set prices at the level of similar high-class ateliers, namely, according to the last column of the price analysis in the city. Based on this, we can calculate the average price and margin for all types of services, taking into account the planned sales structure. The calculation is presented in the table below:

Type of work Cost price markup Price Share in revenue
Tailoring and restoration of fur products 1 200,00 66,67% 2 000,00 20%
Tailoring and restoration of leather goods 1 080,00 66,67% 1 800,00 20%
Tailoring of women's products from fabric and knitwear 720,00 66,67% 1 200,00 15%
Tailoring of men's products from fabric and knitwear 720,00 66,67% 1 200,00 5%
Tailoring of evening dresses 780,00 66,67% 1 300,00 15%
Tailoring of suits 780,00 66,67% 1 300,00 5%
Clothing restoration 720,00 66,67% 1 200,00 20%
TOTAL 900,00 1 500,00 100%

The sales structure is shown in the chart below:

Volume of sales

The average check of such similar studios is 1,000 rubles. About 30 job applications are expected per day. Thus, it turns out that the average monthly revenue of the studio is 750 thousand rubles. However, there is a slight seasonality in the tailoring business, which is shown in the chart below:

In addition, we will not be able to immediately reach such a sales volume. Since the opening, it is planned to gradually increase the volume of sales of services and achieve the optimal level of sales volume previously indicated only after 8 months. The schedule for reaching optimal sales volumes is shown in the chart below:

SWOT analysis

Strengths

  • The presence of a professional team and the presence of a project initiator with extensive experience in this business
  • Good office location
  • New equipment

Weak sides

  • Lack of market awareness

Difficulties

  • The segment in which the atelier plans to work is the most complex. Clients are quite demanding not only on the quality of work, but also on their attitude towards themselves and the conditions of fitting.

Possibilities

  • There is a possibility of expansion both in terms of the number of services already provided, and in terms of expanding the range of services.

Advertising strategy

For the fastest possible increase in sales, bringing the business to payback and loading the production staff, we will use advertising support. The campaign plan is shown below:

  • Making a bright luminous sign - 60,000 rubles. (planned in the investment budget);
  • Making a website and groups in social networks, where a list of services provided, prices, interesting works, contacts and other information for clients will be posted - 7 thousand rubles;
  • After the launch of the atelier, contextual advertising will be actively used to attract customers - 5 thousand rubles per month;
  • For our new customers, accumulative cards will be issued, which, with an increase in the number of purchases, will give more and more discounts to customers.

organizational plan

Business form

For the official work of the business, it is planned to register the project initiator as an individual entrepreneur, which will save on registration costs. It is planned that the enterprise will work on a simplified taxation system according to the “income minus expenses” system.

Personnel and staff structure

For the full-fledged work of the atelier for tailoring and repairing clothes, it is planned to hire the following employees: seamstresses, cutter, designer, cleaner, accountant (on outsourcing). The number of staff and salaries are presented in the table below:

Job title Qty Salary Prize
Director 1 20 000,00
Administrator 1 9 000,00 2% of revenue
Seamstress 3 2 000,00 35% of the cost of work
Cutter 1 2 000,00 15% of the cost of work
Cleaning woman 1 8 000,00
TOTAL 7 41 000,00

The organizational structure of the enterprise is presented in the diagram below:

Financial plan

Prerequisites

To prepare the calculation of the business plan for a tailoring studio, we built a project payback model for 10 years in advance. The following assumptions were made to build the model;

  • Annual inflation - 10%;
  • Income tax - 15%;
  • personal income tax - 13%;
  • Social contributions - 34.2%;
  • VAT - 0% (Simplified taxation system).

Project financing

To finance the project, a bank loan will be obtained for 10 years at 15% per annum with an annuity repayment schedule. This repayment schedule was chosen to minimize payments in the early days, when it would be hard for the business anyway. Differentiated payments create a very large burden on the business in the first years of its operation, when with small sales volumes you have to pay the largest amounts of interest.

Which is 490 thousand rubles. per month. According to the plan, our studio should reach this sales volume by 6 months after the start of work.

Project Sustainability Analysis

In order to determine the degree of influence of negative and positive factors on the activity of the atelier, we made an analysis of the sustainability of the project when the main indicators that affect the business change. We changed the main factors of income and expenses of the enterprise - the price of services (without changing the cost), fixed costs, the volume of investments and received the NPV indicator (an indicator reflecting the amount of project profit) with each change. The results are presented in the table below:

This analysis shows that none of the factors within our changes affects the project in such a way that it becomes unprofitable within 10 years.

Risk Analysis

Business plan calculations show quite good performance indicators. However, the development of the project may be affected by negative factors that we did not foresee in the model. Consider the most likely and most strongly influencing of them:

The fall in the income of the population is a very serious factor that can affect the amount of the company's revenue and the price of services. However, as we showed earlier in the sustainability analysis, in order for the project to become unprofitable, it is necessary that the prices of the services provided be reduced by more than 20%, and this is a significant enough decrease, the probability of which is quite small.

An increase in tax collections and non-tax deductions is a rather serious factor affecting the profitability of an enterprise, however, despite the fact that it can significantly reduce the income of a project, it certainly will not make it unprofitable.

conclusions

Considered in the business plan, the calculation of the payback of an atelier for tailoring and repairing clothes is very interesting both for the project initiator and for investors - private or credit organizations. In this connection, a loan can be allocated for this project on the conditions specified earlier in the document.


The modern world has changed the concept of customers about clothes - cheap crafts from the Middle Kingdom, which in a year you won’t even let into rags, flooded the market and, naturally, no one will repair such things. If the jacket "dies" in half a year, then why buy an expensive thing - I bought a cheap one and changed it if desired. This is how half the population thinks, because income does not allow you to purchase expensive products, and repairing cheap ones is sometimes even more expensive. It will be difficult to develop your business in this market, but if you can overcome all the obstacles, then the clientele, and a constant one, will be provided. The business plan of a clothing repair studio implies several points, and now we will tell you how to start your own business in the right way, so that soon it will bring at least some income. To begin with, it is worth deciding on the type of atelier - it will be a repair shop or a company working on repairs and tailoring. The first option is less expensive and the competition here is many times lower, we will open this particular business.

We recommend reading:

Opening a clothing repair shop - the first steps

A small clothing repair shop can be placed in a room of 15 square meters and this will be enough. Such a room or basement can be found at an affordable price even in the city center. The advantage of the studio is that it is rarely searched for by large signs - most often they learn about repair shops from acquaintances, friends, and so on. In Moscow, a room of 15 sq.m. per month will cost you 15-20 thousand rubles, depending on how close to the center you choose the building. To begin with, we advise you to take the cheapest option in order to reduce costs. The room needs to be renovated, cosmetic, so that the client would not be afraid to enter you. Putting linoleum, sticking wallpaper on the walls and whitewashing the ceiling will cost 12 thousand rubles.

A novice entrepreneur should be pleased that when drawing up a business plan for a clothing repair studio, you do not need to obtain any special permits and go through inspection authorities for a long time. We register a company as an LLC, collect the founders and approve the authorized capital. After that, you can start working. You can collect all the documents yourself, but it will take time and effort, especially if you are doing this for the first time. You can pay a special company and it will collect the documents and register itself. It costs 3 thousand rubles.

We recommend reading:

What equipment is needed for a repair shop

In the business plan of a clothing repair studio, you should immediately add the cost of equipment. If the initial capital is tight, you can find used equipment on trading floors, where ruined workshops sell their equipment. For the normal operation of the workshop, you need to have at least one single-needle lockstitch machine, it can be reconfigured for different types of fabric and performs 70% of possible work with clothes. A new typewriter from a Japanese manufacturer costs 10 thousand rubles, from Chinese manufacturers is half the price, but if you want to work in this area for a long time, it’s better to buy a Japanese typewriter right away. A used machine from a Japanese manufacturer will cost 5 thousand rubles. Considering that we don’t have a large flow of customers yet, we will buy one.

In addition to the machine, we also need materials for repairing clothes. Buying everything you need is a very difficult task - customers are different and it is almost impossible to choose fabric and thread for each. We will buy the basic materials that are most often required - threads of different colors, dogs, a little plain fabric. Materials will cost 4 thousand rubles if you buy a little bit of everything. Your fantasy may not stop there, but you need to calculate the money - still hire a professional. And closer to winter, you will need a machine for more durable fabrics, which is also not cheap.

In addition, you need to buy a table and a chair for the master, as well as a cabinet for materials in the room. We will not show off much and buy the simplest furniture in the amount of 6 thousand rubles.

We recommend reading:

Repair shop staff

At first glance, it may seem that finding a seamstress with experience will be difficult and she will require a huge salary. This is an erroneous opinion - you can’t even imagine how many women of retirement age will agree to work in this position for 20 thousand rubles a month. The more experienced the seamstress, the better for our company, because the quality of services will be higher. The same seamstress will, at the beginning of the work of the clothing repair studio, take orders, record data in the ledger, and create a customer database.

When the flow of customers becomes constant and the seamstress will be constantly distracted from work on taking orders, you will need to hire another person who will only take orders and write data to the book. The salary for this work is 10 thousand rubles, not very big expenses, but at the beginning of work we don’t need them.

Secrets of finding clients for a repair shop

Without clients, you will not have money, so the first thing you need to think about is this. The easiest and most effective way will be viral advertising on social networks and among your friends. Let's take a closer look at these types of ads.

Almost every day, someone you know has a button torn off, a jeans fly broken, or a hood flying off a jacket. Print small business cards with the address and type of service provided, then give five to your friends and ask them to give more to their friends. When one of these people has a problem with clothes, the “friend man” instinct will work and the client will go to you, because he knows you and hopes for a good service for a real price. Feel free to hand out business cards to everyone, because someone can become a client. It is worth noting that if a person repairs his clothes, then he does it in the same workshop. Repair the jacket of your friend Vasya and he will work only with you. We will choose the simplest and cheapest version of business cards in order to make a lot of them and not spend a lot of budget resources - 2 thousand rubles is enough for this.

We recommend reading:

Viral advertising on social networks works quite productively. Each city has a couple of Vkontakte or Twitter-re groups, where people constantly go to chat and watch the news. You can buy an advertising post from the owners of the group - it will cost 300 rubles, but people will learn about you and may be interested in your services. Also, do not hesitate to periodically write in the comments of these groups, advertising your atelier for tailoring. Let only twenty people see the comment, but you will not stand still. Advertising posts should be given every three to five days, so that advertising works and does not bother. The advertising budget will be 3 thousand rubles.

Clothing Repair Shop Business Plan: Costs and Potential Earnings

Let's start the calculation of the costs of the studio from the start-up costs. The first thing we will spend on is the registration of the company - 3 thousand rubles. We need to renovate the rented premises and buy furniture for a typewriter. Repair will cost 12 thousand rubles, furniture 6 thousand. Now it's time to spend on buying a machine for repairing clothes and on materials. A used car costs 5 thousand rubles, materials will cost 4 thousand. Also, starting expenses should include 2 thousand for printing business cards. The total price tag is 32 thousand rubles to start.

Now let's calculate the costs of the operation of the enterprise. The seamstress's salary will cost us 20,000 rubles a month, and the rent of the premises will cost at least 15,000. Here we add the cost of advertising - 3 thousand rubles a month. The total operating costs amount to 38 thousand rubles.

MS WordVolume: 32 pages

Business plan

Reviews (216)

A good business plan for a tailoring studio offered by our website is suitable for those who love to sew themselves and would like to plan a business to their liking. With our project, it will not be difficult at all, especially if you are attracted by the option of a mini atelier or a small knitting atelier working in a small room. In this case, starting a business will be easy.

Having received a ready-made document from us, proceed to its implementation immediately, without hesitation. Moreover, all the numbers, the list of required actions are already in your hands. After studying it on our portal, you can use the document as an example, which will help you navigate your endeavors. Thanks to this approach, the use of a sample, everything will pass legally, correctly and on time.

Of course, a business plan for organizing a sewing studio will require financial investments, as well as strength and enthusiasm. However, this should not stop you, because in the end you will still get more, although income will also depend on your diligence, efforts, talent and desire to provide quality services. And you certainly are capable of it!

According to business analytics, the demand for atelier services has been falling lately - there is a wide range of clothes for every taste in stores. And, nevertheless, there is a chance to achieve success in this market segment - we are talking about a mini-studio, the creation of which does not require global costs.

If you are attracted to a quick start of a business, a mini-format studio is the best fit for this. A low entry threshold is one of the clear advantages for start-up entrepreneurs who have not had time to acquire significant capital. When opening your own mini-studio, you can easily meet the 1000-1500 dollars. An analysis of the sewing atelier market clearly demonstrates that in the conditions of a shortage of individual orders, it is small ateliers that successfully survive.

Opening an individual entrepreneur for an atelier of this format is an ideal option that does not require much hassle. A standard set of documents, a visit to the tax and pension fund - the whole process, with good luck, will take only a few days. And you can already safely start buying equipment and other accessories for your sewing mini-studio.

When opening your mini-studio, take care in advance to find a suitable room. It is better to spend a couple of weeks looking for a profitable option than to stop at the first one that comes across, and then calculate the losses. The format of the mini-studio involves modest areas. Is it profitable to open a private atelier for 10 m? Even a smaller area may be enough, the main thing is to use them effectively. It is very profitable to rent a space for an atelier in a shopping center, but it is important to create safe working conditions there.

Some businessmen prefer at first to open their own tailoring studio at home, whether it is profitable or not - it's hard to say for sure, it all depends on many nuances. It is certainly easier to organize work at home, you don’t need to specially purchase equipment for such an atelier, but the income is unlikely to be large, because it will even be more difficult for you to advertise your own services.

As for the equipment necessary to open a tailoring studio, at the initial stage it can be rented. It is much more difficult to recruit staff. Wages in a mini-studio will be significantly different from those offered in a high-class studio, and therefore there is a high risk that your employees will be addicted to "left" orders. To prevent this from happening, it is necessary to carefully study the forms of the journal for the movement of orders and order receipts in the studio. In addition, piecework wages in this situation would be most appropriate.

An atelier is a business that belongs to the service sector, and even if the figures in the income item do not satisfy you, the quality of work must always be improved. Reviews about the work of your atelier can attract new customers, but at the same time, they can ruin your reputation. Where to start a businessman with no experience, creating a tailoring atelier? Of course, from studying a competent example of a business plan for opening a tailoring studio with ready-made calculations. In this document, you will find a lot of useful information for yourself, learn how to open your own mini-studio business from scratch, what add-ons can be used in the list of services.

The successful development of such a business as an atelier is possible with a good choice of direction. Of course, many entrepreneurs dream of creating something large-scale at first, but there are not always enough financial resources to implement these plans. In this case, it is most reasonable to start with a narrow specialization, for example, open a sewing studio for tailoring curtains. What is needed for that? A small room, the necessary sewing equipment and experienced sewing masters.

The specifics of this business is such that it does not require significant initial costs to start. You can even open a tailoring shop for curtains at home, but this is not the best option, as other overhead costs increase significantly. An ideal atelier should consist of at least two rooms - a sewing workshop and a salon where samples of work are exhibited and where direct communication with the client is carried out.

The demand for beautiful exclusive curtains is always high, as factory-made products are far from always able to satisfy the taste of a demanding consumer. Deciding to organize your business - atelier, ensuring the high quality of your products, you will create a solid foundation for the further active development of your business.

When planning to open your own business - a curtain tailoring studio, calculate your financial capabilities in advance. To start, you will need about 150 thousand rubles, including the costs of registering an individual entrepreneur, purchasing sewing equipment, renting a room (advance for 3 months), as well as advertising costs. At first, the client should be attracted by the possibility of providing additional free services: home visits for measurements, consultations on the individual selection of fabrics, taking into account the interior design of the apartment, etc.

In search of premises for the production workshop, do not aim at the areas located in the central part of the city, since rent alone will eat up the lion's share of income. If you plan to visit a client at home, a room somewhere on the outskirts, with an area of ​​​​approximately 20-25 square meters, is perfect for renting a studio. meters. Pay attention to the fact that the place was quite passable.

If you have opened an atelier, registered an individual entrepreneur, but there are still doubts about the future of your enterprise. We advise you to look into a professional business plan for a curtain tailoring studio. This document will help you avoid the most common mistakes and oversights.

Do you want to open a studio, and do not know what is needed for this? A competent business plan will become your guide, helping to analyze and assess risks when opening your own atelier, and determine its development strategy using statistics. The details of such a business as a curtain shop are often discussed on the forums, but only the advice of professionals, which are contained in this most important financial document, will give you real support.


How to open an atelier, how to survive in a competitive environment, how to make it profitable - these questions worry any aspiring entrepreneur who decides to start his own business in the clothing business. The conditions seem to be the same for everyone, but for some reason one opens his modest designer knitting studio and barely copes with the huge flow of orders, while the other opens a fur studio at the same time and burns out with a bang.

What is the reason? As the experience of creating a tailoring atelier shows, advertising is usually a key success factor. Any atelier, as a type of business, has certain prospects, but the difficulties of development do not always allow you to achieve what you want. Wanting to recoup the invested funds in the shortest possible time, the businessman acquires modern equipment, hires experienced craftsmen, but without effective advertising of services, all these efforts are doomed to failure.

Competent promotion of the studio allows you to attract new customers, which increases profit streams. Ultimately, this is precisely the main goal of creating any business. So, the advertising strategy needs to be given the closest attention.

Most of the new clients decide to stop by the atelier after noticing the bright sign above the entrance. Do not spare the money for its manufacture, especially since it is not so expensive. At the same time, the more original the name of the sewing studio, the higher the chances that people passing by will stop their attention on it.

The successful location of the studio also plays an important role. Located in an area with high traffic, it is more likely to generate interest. When organizing business activities to open an atelier, it is necessary to provide for the cost of monthly advertising. Experienced players recommend posting information in a variety of ways to reach the largest possible audience.

Be sure to include in the organizational plan of the atelier the cost of producing leaflets and advertisements. They should contain a description of the main functions of the studio, the content of its work. To catch the attention of a potential client will allow the promise of bonuses and discounts, holding promotions. You can find a huge number of sample advertisements in pictures on the Internet. Limit the distribution of flyers and announcements to nearby areas. It is unlikely that clients will go to your studio from the other side of the city.

Even if you are planning to open your own author's studio, and you already have everything you need for this, including solid experience, do not neglect such a document as a sample studio business plan with ready-made calculations. Its effectiveness is difficult to evaluate, regardless of whether you decide to open a swimwear atelier or a children's clothing atelier. It contains a detailed description of the creation of an atelier, approximate layouts for its payback, which will allow a businessman to avoid annoying mistakes and recoup his investments as soon as possible.

Perhaps, every person in life has a moment when he is ripe for opening his own business. For some, this process drags on for many years, and, already on a well-deserved retirement, he suddenly decides to invest all his experience in his own business, and someone, while still very young, launches his own business. One way or another, but we all come to this.

And then the questions arise: what to do? What to invest your money in? Despite the seeming overcrowding of various markets, with the right approach, you can always find a niche for your own business. One of the most profitable and promising areas has been and remains its own sewing studio. But how to open it? What needs to be done for this? How to organize a business and how much money it will take? You will learn about all this from our material.

With experience or without?

Let's start with the question of who should open their own sewing studio in the first place. Of course, these are people who have previously been in this business as seamstresses or cutters. You may not have become super-aces in this matter, but you should at least have a craving for sewing.

Otherwise, there is nothing for you to do in this area. After all, it is important to know both the technological process and the correct organization, building a business. You need to think carefully before starting your own business.

In particular, you must clearly understand where you will get fabrics for tailoring, what specific clothes to produce, what staff to hire, where to locate it, what equipment to purchase and, most importantly, how to sell finished products in the future. In other words, at all stages of organizing this business, as well as in the process of work, you must clearly understand what you need to do in order to ultimately achieve financial success.

Calculate everything carefully

In case of a lack of funds at the stage of equipment acquisition or wage distribution, you can apply for financial support from partners. In other words, a clothing manufacturing business plan can become a kind of beacon in the world of entrepreneurship, which can be turned to in moments of heavy seas.

Don't Just Rely on Luck

However, there are many examples when people started this business, understanding almost nothing about it. As a result, they achieved simply amazing success due to their business acumen, the ability to conduct business, negotiate with people and subtly feel the current needs of the market.

Therefore, if you have an entrepreneurial streak, but practically no work experience, you have little idea what a sewing workshop is, you should still try your hand at it. The most striking thing about this business is that it is very multifaceted. There are hundreds of different fabrics in the world. You can deal only with women's or men's clothing, or you can focus on children's. It all depends on what market you are currently targeting and what tasks your sewing workshop business plan solves.

What to sew and for whom?

You can go into the production of sophisticated designer outfits, which, although not going to the masses, but you can make great money on them. You can also open the tailoring of soft toys and all kinds of souvenirs from expensive fabrics. True, in this case, it will take longer to delve into the features of demand. Only by trial and error will you be able to come up with the most optimal offer.

Therefore, it is better and more profitable to engage in the production of clothing. Because it is the most cost effective. To begin with, you should choose a place where the sewing workshop will be located. The advantages of this business are that you can be located in the center of a big city, or you can rent the premises of an enterprise located far outside the city limits. At the same time, in both cases, it is possible to organize quite worthy production.

To optimize the business plan for the garment industry, of course, it is better to rent a room of 200-300 square meters for a long time somewhere in a quiet center. You should think over your business in such a way (most importantly, the location of the sewing workshop) so that you can quickly and efficiently get to warehouses with fabric and just as quickly deliver finished products to your distributors or wholesale customers.

Couture clothes?

In this business, as in any other, you need to clearly understand for whom you sew and in what price segment you work. For example, if your dresses are designed for residents of provincial towns, then you should not go crazy in design, and then charge three prices for dresses. So it won't work for you. Sew simple in cut, but high-quality models at affordable prices.

In this case, you will be able to take your profit thanks to mass sales (and production costs will thus be significantly reduced). Never discount your competitors. When starting your production, be sure to analyze what your competitors are doing: what fabrics they use, what exactly they sew, how they sell and at what price. Such information will allow you to adjust your own actions in the market, and will make your business plan for clothing production more effective.

So, for example, if during the analysis it became known that three workshops for tailoring and repairing clothes are already successfully operating in your area, then in this case it simply does not make sense to open another production. You will burn out. Also consider the real financial possibilities of your target group. You should not offer clothes from popular designers to villagers. They just won't understand it.


2023
newmagazineroom.ru - Accounting statements. UNVD. Salary and personnel. Currency operations. Payment of taxes. VAT. Insurance premiums