How to open a fresh bar. This is how fruit is: how entrepreneurs make money on fresh bars

Fresh bar (also called a juice bar or smoothie bar) is a relatively new phenomenon on the market, which arose on the wave of consumer interest in healthy eating. It is a stationary or mobile catering point where freshly squeezed juices and juice-based cocktails are prepared and sold. In developed European countries, smoothie bars are wildly popular. In the United States, the total annual income of businessmen employed in this niche is over $3.5 billion.

In summer, a huge number of Russians prefer to quench their thirst with cool, 100% natural juice, so the idea of ​​​​opening a fresh bar promises a good income with a relatively small initial investment (from 300 to 500 thousand rubles). At the same time, the direction is only gaining momentum - for sure, only a few of the shopping centers in your city can boast of such establishments.

Where is the best place to open a fresh bar?

A point of sale for fresh drinks can be opened on a small sales area (4-6 m²). The main condition is high traffic of potential buyers. The target audience includes everyone - from children to the elderly.

The most profitable places are:

• shopping and business centers;
• railway stations, airports;
• cinemas;
• sports clubs, fitness centers;
• Beauty Salons:
• hypermarkets;
• markets;
• amusement parks;
• beaches;
• embankments.

Often you can stumble upon an outdoor fresh bar in a car dealership or at some event (presentation, exhibition). But most often - in a shopping center right in the middle of the aisle. Juices and cocktails spoil quickly - within half an hour, drinks lose some of their useful properties and taste, so they are prepared in fact - in front of the buyer. And therefore, in a high-traffic area, where consumers can observe the process of making smoothies, the demand for products increases significantly.

In the shopping center, airport and other closed premises, you can sell drinks in winter, outdoor season - the period from late spring to early autumn. So either consider the business as seasonal or expand the range - so that there is something to offer at any time of the year. Entrepreneurial businessmen seek to immediately open a network of outlets in different parts of the city. Otherwise, an impressive share of the profit will go to the maintenance of one point.

Curious fresh bar design ideas

In any business, you can and should be creative, and even more so in this one. A wellness and vitamin bar will become even more profitable if it immediately attracts the attention of consumers. This can be achieved with the help of creative design of the trading place.

Option one - a hut with a thatched roof. Stylish and unusual. Make a wooden structure with a counter, order a straw canopy - and you're done. Brightness will be given by details - like a fruit dish, colorful posters with products.

An outlet in a shopping center can be decorated with artificial palm trees, tropical flowers and other "Mediterranean" attributes. If it's a mobile juice bar, sell drinks in a van. Make a showcase on one side, a window for communicating with customers - this will be very original.

Smoothie bar assortment

The main menu of the fresh bar includes freshly squeezed fruit and vegetable juices, mixes and smoothies (a thick drink made from a mixture of fruits, berries with ice, milk or juice). But you should not stop there - the more assortment you offer, the better.

You can offer buyers:

• tea, coffee, hot chocolate;
• milkshakes;
• ice cream;
• mineral water;
• light snacks and desserts.

Some entrepreneurs went even further and began to sell extracts of medicinal herbs. They are positioned as natural and more effective analogues of dietary supplements and vitamin complexes. And in Japan, fresh bars also sell organic cosmetics. The majority seeks to make money on common fresh juices - orange, grapefruit and apple.

The traditional bar offers customers from 20 different juices from both fruits and vegetables.

Fresh bar equipment

Equipment is the main item of expenditure. For a traditional point you will need:

• universal juicer:
• juicer for individual fruits (citrus fruits, pomegranates);
• blender;
• mixer;
• tools for cleaning fruits and vegetables;
• refrigerators;
• bar counter;
• ice generator;
• showcase;
• cash equipment;
• coffee machine;
• work cabinets.

It is advisable to purchase equipment from a service provider. In this way, you protect yourself from long downtimes and additional repair costs in the event of instrument failure.

If the area allows, you can put tables and chairs for visitors. As for utensils, disposable is usually used. Sometimes glassware is used, but then the fresh bar already belongs to the field of catering, and not catering.

Staff

Optimally - to hire two sellers who will work in shifts. Recruitment is not an easy task, because profit directly depends on the quality of service. Give preference to open and friendly people who can interest the buyer in the assortment and cause a desire to buy. Take care of stylish uniforms.

There are no special requirements for personnel. There is nothing complicated in the work, so everyone can be trained. Wages are usually formed from salary and a percentage of sales (up to 10%).

Marketing

Purchases in fresh bars are made spontaneously, which is why it is difficult to implement a clear, consistent advertising strategy. The most important marketing component of a fresh bar is the design of a point of sale. Come up with an original name and make a bright stylish sign. Design the sales area in such a way that it attracts attention. Further, the supply of the assortment and the professionalism of the seller “are used”.

In order for as many people as possible to know about the smoothie bar, you can distribute flyers in the area where it is located. It is important to think over the assortment to the smallest detail. A varied menu of popular drinks is a guarantee of high income.

Documentation

If you are self-employed, it is better to register as a sole trader. Such a form of business as an LLC will be required in cooperation with investors or partners.

After registering an individual entrepreneur or LLC, you need to:

• Get registered with the tax office.
• Select the type of activity (OKVED). Classic - production of fruit and vegetable juices and serving drinks.
• Get a TIN, approve the taxation system.
• Obtain permission from the State Fire Supervisor.
• Register with social, medical, pension funds.
• Obtain permission from the SES.
• Register cash register.
• Open a bank account.
• Draw up a lease agreement.

Fresh bar in the shopping center will not require permits from the fire department and the Sanitary and Epidemiological Station. When opening a fresh bar in a separate room, more efforts and costs are needed. Probably will have to carry out repair and design work.

To obtain a permit in the SES, the following documents are needed:

• List of sold goods (in 3 copies).
• Sanitary certificate for the building.
• Sanitary passport for transport.
• Contract for disinfestation and deratization.
• Journal of disinfection work, registered in the SES.
• Waste collection agreement.
• Sanitary records of each worker.
• Building lease agreement or proof of ownership.
• Registration certificate.
• Project of redevelopment or reconstruction of the premises (if necessary).
• Sanitary and epidemiological station permission to open.

Also, a technological project is approved in the SES.

Profitability and payback

To make it clear why selling fresh juices as a business is so tempting, consider grapefruit juice (one of the most sought after) as an example.

• A kilogram of grapefruits costs an average of 90 rubles.
• The average price of a glass of grapefruit juice in a smoothie bar is 150 rubles.
• The average price of a liter of grapefruit juice in the same place is 750 rubles.
• It will take 1.5 kilograms of grapefruits or 135 rubles to prepare a liter of juice.

Profit: 750 - 135 = 615 rubles.

Impressive, isn't it?

And now we will present a detailed business plan for a fresh bar with calculations.

Cost items to start:

Let's say that in a day you will sell 35 freshly squeezed juices and mixes for 150 rubles, 15 cocktails for 200 rubles, and other products worth about 3,000 rubles. The daily profit will be 5,250 + 3,000 + 3,000 = 11,250 rubles. Monthly - 337,500 rubles.

Monthly expenses for raw materials, taxes, wages, rent - 125,000 rubles.

Net income - 212,500 rubles. Payback will be achieved in about 3 months.

Conclusion

The main law of fresh business: the wider the assortment, the higher the profit. Before opening, it is imperative to draw up a business plan with a detailed analysis of the competitive environment, industry development prospects, data on initial investments and monthly expenses, calculation of profitability and payback. First of all, it is worth studying what fresh bars are in your city and specifically in the place where you plan to open a point. Two smoothie bars in one shopping center is tolerable, but two bars at the entrance are already critical.

Success depends on the location, range and quality of service. The advantages of the business include a quick payback, high profitability, regular demand (when trading in closed areas). The risks are the prejudice of the audience that freshly squeezed juice is an expensive luxury product, as well as the high cost of raw materials, the dishonesty of suppliers.

Fresh bars (they are also called juice bars or smoothie bars) are a new market segment in our country, which is just beginning to develop.

Similar establishments arose relatively recently on the wave of customer enthusiasm for the idea of ​​healthy eating and lifestyle. The very idea of ​​selling healthy natural and fresh juices came to us from America.

The bar has every chance to have freshly squeezed juices, smoothies in berries mixed in a blender, fruits with ice, mineral and sparkling water, coffee, tea, snacks and desserts.

But the main focus is on non-alcoholic drinks and juice-based cocktails. The position of the fresh bar is considered to be the sale of healthy food and drinks.

Advantages:

• lump-sum contribution - only 100,000 rubles;
• entry threshold from 500,000 rubles;
• royalties in the first and second months 0%;
• further only 1% per month from the turnover;
• return on investment - from 7 months;
• unique wide-format "healthy" diet;
• direct contracts for the supply of ingredients;
• on the market - 5 years;
• resistant to crisis;
• a small share of imports in sales;
• swift deal without delay;
• small stocks in the warehouse;
• launch in 2-7 weeks from the beginning of the signing of the franchise contract.

Fresh-bar of salon Fresh

Franchise Motto:

“We work with all popular and well-known areas of healthy fast food.”

We will help:

• we will help in assessing the location of the future fresh bar;
• we will create an economic model of work;
• we will provide advertising assistance.

Russia and Ukraine is the first step to starting a successful business with an easy and simple start.

Making a decision to buy a franchise is necessary with the professional recommendations of the section:

You can read about the latest news and trends in the franchise business

To run a fresh bar you need:

• coffee machine;
• blender;
• juicer for citrus and pomegranates;
• universal juicer;
• equipment for peeling vegetables and fruits;
• ice maker;
• freezer;
• stainless steel kitchen furniture;
• cash machine;
• trash can, this is not a complete list, but they are required.

Fresh bar "Juicy BAR" is the production of 100% fresh drinks at the time of your order. We recommend opening points of sale where there is a high traffic of buyers.

You must understand that by opening one point, it will not bring much profit for the first time. If you want to have your own network of fresh bars, you should calculate your financial capabilities for several outlets. Getting started with one point is relatively inexpensive.

The main thing in "Juicy BAR" is to have creative thinking and not be afraid to experiment.

Reviews:

Alexander Longvinsky says:“At first, my fresh bar had a simple menu, but now we have gone a little further when compiling the menu. Here you can order not only smoothies and fresh juices, but also extracts of medicinal plants. Extracts and elixirs as a small alternative to vitamins. This service is in demand. I have been working with the franchise for 2 years, I have not regretted my investment yet. Our company paid off in six months. When buying a franchise, be guided by the place where the bar will be located.

Natalya Yakimova:“I wanted to change something in my life. It took me a long time to choose what to do, and on the advice I began to choose a franchise that would be interesting to me. I chose a bar franchise because of the favorable conditions and a small fee. After signing all the documents, we opened three weeks later. In our city, we were the first to open such a bar. I think in a month our investment will pay off. I am very happy with my project."

A fresh bar is a stationary or mobile catering point, the main assortment of which consists of freshly squeezed juices and drinks made from them. Fresh bar as a business is relevant due to low competition and relatively low organization costs. If the place is chosen correctly, there is always a demand for this type of product. To increase profits, there is the possibility of expanding the menu.

Varieties of fresh bars

By location, fresh bars are classified into stationary (in a shopping or business center, beauty salon, cinema, fitness center, water park, at an airport or railway station) or mobile (in a kiosk): fresh bar on the beach, in the park, on the street. The kiosk is suitable for summer trade, equipped with plumbing, electrical wiring, a minimum amount of equipment (sink, raw material storage tank, refrigerator, juicers).

According to the method of opening, a fresh-bar can be under its own brand or under a franchise.

A juice bar franchise offers a number of benefits:

• the franchisor provides a fresh bar business plan;
• Assistance is provided in finding retail space and registration;
• consultations and recommendations on doing business are available.

The largest franchisor is the JuiceMaster network. To start a business, a franchisee needs to have about 3 million rubles. During operation, a royalty of 5% of the turnover is charged. At the moment, this offer is used only by novice entrepreneurs in large cities. To organize an enterprise under your own brand, such a large amount of initial capital is not required.

A special kind is a fresh cafe-bar. This is a catering point in a separate room, which, in addition to soft drinks, sells dishes from vegetables, seafood, and dietary meat.

Stages of opening a fresh bar under your own brand

To organize any business project, a business plan is required, especially if it is necessary to attract investors. It is realistic to draw up a business plan for a fresh bar on your own if you are planning a small business. The sample can be downloaded from the Internet and adjusted, taking into account specific conditions. When organizing a fresh cafe or a chain of bars, it is better to involve specialists for calculations.

The business plan should contain data on the level of competition, an analysis of development prospects, data on organization and sales costs, a forecast of profitability, profitability and payback.

The structure of the document is the same as for any other business:

• summary;
• description of the enterprise and service;
• market analysis and promotion methods (marketing strategy);
• production plan;
• management plan;
• financial plan;
• risk analysis and assessment;
• applications.

Plans and calculations are best done in the form of tables. After viewing the document, any person should have a complete understanding of how to open a fresh bar from scratch.

Location selection and paperwork

First of all, you need to establish what types of fresh bars are available nearby. This is important for choosing the right location. It should be crowded, and people should be wealthy - after all, the products are not the cheapest. If it was possible to agree on the lease of 4-6 m 2 in a shopping center or supermarket, a stable income is provided.

If the outlet opens alone, then it is best to issue an IP. In the presence of third-party financial investments, it is impossible to do without the formation of an LLC. If the bar opens at a point of sale, then the permission of the fire service and the SES is not required (the owner probably has it). Opening a fresh-bar in a separate room is much more difficult, as it may require renovation and design.

After registration, you must:

• register with the Tax Service and receive a registration card;
• obtain a TIN certificate;
• register with a social, medical and pension fund;
• open a bank account;
• order a seal (only for LLC);
• obtain permission from the fire department and SES;
• register a cash register.

Registration takes about a week, provided that all documents are completed correctly.

Fresh bar product range

The menu of a fresh bar is developed depending on its type, but it should be based on fresh juices, drinks from them and smoothies. To expand the range, you can offer customers milkshakes, mineral waters, tea, natural coffee. If a point opens in a business center, vegetable snacks and fruit desserts can increase sales. During the summer street trade, it is worth considering ice cream and pastries.

The menu needs to be thought through before developing a business plan in order to accurately list equipment and find product suppliers. But it must be taken into account that root crops require thorough cleaning and washing, which is impossible on a few square meters. In big cities, it is possible to order peeled vegetables, which are supplied with documents for submission to regulatory authorities.

In Moscow, there are fresh bars selling extracts of medicinal plants. The Japanese complement the range of organic cosmetics. But it must be taken into account that the sale of these products will require additional sales space and the presence of a consultant with a medical education. In addition, you should not buy extracts or cosmetics without carefully studying the demand in a particular region.

Purchase of equipment

The most significant cost item in this business segment is special electrical equipment. What equipment to buy for a fresh bar can only be determined after assessing the premises and creating an accurate menu.

For a small point (up to 6 m 2), a minimum set is sufficient:

• fresh bar counter;
• demonstration showcase (preferably with cooling);
• several refrigerating chambers (cabinets);
• cabinets for inventory;
• equipment for cleaning fruits and vegetables;
• juicers for a fresh bar: universal, for citrus fruits and pomegranates;
• mixers;
• blenders;
• thermoses;
• consumables (detergents, napkins).

If the menu includes coffee, then a coffee machine is required, for ice cream an ice maker, a frother (freezer) and a separate refrigerator are required. Dishes in fresh bars are most often disposable paper or plastic. The exception is a fresh cafe, for which it is better to purchase glassware.

When choosing a supplier of electrical equipment, it is necessary to take into account the manufacturer and the possibility of ordering service. The workload during operation is high, so even the highest quality imported devices quickly fail. It is also important to take into account the design of the outlet - the equipment must harmoniously fit into it. Power is selected depending on the sales volume.

Marketing strategy

In most outlets of this type, purchases are spontaneous. Therefore it is necessary:

• come up with an original brand;
• design a catchy sign with a beautiful logo;
• put the logo on the rack;
• order the production of advertising leaflets, branded napkins, leaflets;
• use the possibilities of radio and the Internet for advertising;
• on the day when the point opens, distribute juices for free;
• come up with original names for products.

With high competition, you can set prices lower than those of competitors.

Recruitment and organization of work

At the beginning of the activity, it is not advisable to trust the staff too much, it is better to work for some time yourself and hire one employee, since the bar should be open for more than eight hours a day. From the statistics it follows that most often they choose neat and sociable women aged 25-40 years. The equipment is mastered in a few hours.

Hours of operation vary by location. If the bar is located in a shopping or business center, then the opening hours are the same as those of the landlord. The salary of sellers consists of two parts: fixed (salary) and percentage of sales. If there are no bookkeeping skills, even the smallest enterprise will need an incoming accountant. Regular is needed only for a network of bars.

Indicators of profitability and payback, prospects

The main advantage of this type of business is that income in summer and winter is practically the same if the point is favorably located. In the summer they quench their thirst with juice, in the winter they want to get an additional portion of vitamins. Profitability can reach 70-80%. Such an indicator is the result of a high mark-up (200-300%).

Profit depends on sales volume and menu. There are more visitors in the passable place, the variety of assortment attracts different categories of buyers. The average payback level in the country is 2-3 years. But depending on the specific conditions (location, menu, quality of products and services, marketing strategy), it can be reduced to six months or increased to 4-5 years.

We all know from childhood that vegetables and fruits contain many vitamins, minerals, useful microelements. Scientists all over the world advise daily consumption of fresh, natural, vegetables and fruits, because they normalize well-being and improve overall physical condition. But it is not always possible to eat a kilogram of apples, or a few kilograms of oranges, to get the necessary daily intake of magnesium, calcium, iron, and a number of vitamins. What to do? Fresh juices can be an alternative. Half a liter of carrot-apple fresh is the daily norm of everything you need that you can take from carrots and apples.

The question arises, if fresh juices are so useful, then why are all the store shelves filled with juices, the quality of which is not credible? The answer is simple - freshly squeezed juice retains all the useful properties for a maximum of 4 hours. It is not cost-effective to produce it on an industrial scale. It is much more profitable to boil fruits, add preservatives, pack everything in beautiful packaging and put it on store shelves. There is practically no benefit from such juice, but it can be stored for more than one month.

But what about those who still want to start a business selling freshly squeezed juices? Where can you start, and is it realistic? In this article, we will talk with you about how to open a fresh bar, what you need for this, what main points you need to pay attention to. We will also try to draw up a small business plan for a fresh bar, talking about the costs, necessary expenses, and the potential profit of your small fresh bar.

Opening a fresh bar: first steps in business

As we already understood, the production of fresh juices cannot be put on the conveyor. This is a very specific product that is in demand in its original form, without any treatments, preservatives, and other manipulations. Therefore, this business can be implemented only in the format of small points located in crowded places. A similar point can be placed in a shopping center, supermarket, on some busy streets and squares.

You can also consider the option of developing this business through self-service machines. In the US and Europe, not soda vending machines are gaining more and more popularity, but those that can offer you to make freshly squeezed orange juice in a few seconds. You just need to understand that the vending business (development of a network of fresh vending machines) is a very expensive “pleasure”. To make a profit, you need to enter the market with at least 10 cars. And consider also the fact that fresh is not coffee, and our people are not used to drinking it a lot and often.

The first option, a point in a shopping center, is more realistic. Here you will need investments many times less than for the purchase of machines, and the development of your network.

So, where to start opening a fresh bar?

• Market analysis. First you need to understand what offer exists at the moment. You can drive around the largest shopping centers, find out if there are fresh selling points there, see how their activities are organized, get acquainted with the prices. If you don’t find fresh bars in supermarkets, then this is a big plus. The niche is free, and you can start to fill it little by little.

• Choice of location. Like no other business, the success of a fresh bar depends on the right point. Therefore, it is necessary to analyze the flow of people in a particular supermarket. Even in the same shopping center, but in different places, a fresh bar can bring significantly different profits. Choosing a location is a very important step in opening your fresh bar. Pay attention to it, while doing a detailed study, and not just rent the place that is offered.

• Decide on the size of your fresh bar. As a rule, a fresh bar occupies 2-4 square places. But if the point is “fat”, then even for these few squares you will have to pay a good amount of money. Therefore, immediately decide on the format of the fresh bar, its size. You can estimate how much space you need for equipment, for work, for washing, for the seller. Make a rough drawing of the work area to get an idea of ​​how much space you need.

• Equipment selection. Now it's time to decide what kind of juice you want to make. Based on this, it will be necessary to select equipment. We advise you not to limit yourself to any particular type of juice, but to choose a range of the most popular options: orange, apple, carrot, grapefruit. You can also offer less popular: juice from beets, celery, tomatoes and other vegetables. In any case, at the initial stage, you will need 2 juicers - for citrus fruits, and for everything else. Good and professional juicers cost money, and good ones. But you should not save on this, because you are buying a device not for your kitchen, with the intention of making fresh juice a couple of times a day, but for a bar, where the load will be ten times greater. Therefore, buy good equipment so that after a month you do not need to contact service centers.

Fresh bar essentials

If finances allow you, then you can buy everything and a lot. But not all novice businessmen can afford such a luxury. Therefore, you need to decide what is needed first of all in order to open a fresh bar.

• First you need to obtain permission from the regulatory authorities to engage in such activities. As a rule, you will have to contact the SES, because the sale of fresh is, in fact, the trade in food products, and you need to get permission from the SanEpidemStation.

• We think it is not worth talking about the fact that your activity should be legal and legal. But still, we recall that in order to run a business, you need to be either an individual entrepreneur or register a legal entity.

• From paperwork, let's move on to the necessary equipment. You will need, for the first time, two juicers, cups, bottles, various decorations to make your fresh juice more beautiful and attractive.

• Means for washing and disinfection, various cleaning agents.

• Fruits and vegetables. You also need to purchase fruits and vegetables at the rate of 2-4 days.

• Fridge. Be sure to have a small refrigerator at the point where some vegetables and fruits will be stored. Let some be on display, but some in the refrigerator.

• Ice generator. Fresh juices with ice will be very popular on hot summer days. Few people will just drink juice, but if you offer to quench your thirst, and even with a cool drink, then it’s worth a lot.

Fresh bar opening costs

Everything here is individual, and curled from your region. But let's roughly calculate what and how much it will cost.

The first thing that will pull the main item of expenditure is the purchase of equipment. Of course, you can find juicers for 10,000 rubles, but will it last a long time, and will it be effective in a fresh bar? Good juicers cost good money. It makes no sense to take the device for less than a thousand dollars. If the budget is not cut, then you should immediately pay attention to good manufacturing companies - ZUMEX, ZUMMO or ORANFRESH. Their equipment costs from 90,000 rubles, but at the same time, the quality of the juice will be at the highest level, and the efficiency will please you. The whole cake is dry, everything to the last drop in a glass.

Obtaining permits and certificates is another expense item. We all understand that our system is saturated with corruption and bureaucracy from head to toe. You can receive the necessary documents for weeks, or you can pay so that your case is considered faster. We don’t know how much this should be included in the costs, but the fact remains that you will have to pay if you want to do everything faster.

Buying small essentials - glasses, bottles, cleaning products, etc. It seems that this is all a trifle, but it can drag on tens of thousands of rubles.

And another significant item of expenditure is the rent of a retail outlet. It's hard to say anything about prices here. The cost per square meter can vary significantly depending on the city, district, shopping center, and even the place where you want to place your fresh bar.

Many experienced businessmen note that it makes no sense to open one point, because this will not bring the proper profit. If you want to work seriously, then you need to start with at least 5 points, adding more and more over time. The opening of each point, on average, will cost 5-10 thousand dollars. As you can see, not cheap, but the numbers are average and can be several times less.

Potential profit of a fresh bar

The profit of a fresh bar is a question that interests many. Does it make sense to invest 5-10 thousand dollars if the fresh bar will recoup the invested amount for years. We want to say right away that the business is seasonal, and over the summer period it is quite possible to recoup all investments to the point. A good fresh bar, with competent marketing, with good placement, is able to bring its owner up to $3,000 per month. If you subtract various expenses, then we can say that the net profit may well be in the region of $ 2,000. And if there are 10 points, then the sum will be 10 times larger.

The business of selling fresh juices is an exciting and promising business.

And at the end of this article, I would like to say that the fresh bar is a rather interesting and promising business. This niche is not yet filled in many cities, and if you do a good research, then do advertising and marketing, promote a healthy lifestyle and proper nutrition (which includes fresh juices), then you can make pretty good money on a fresh bar. Remember that this business will require some creativity, a non-standard approach, constant development and improvement. You can’t just open a point in the hope that it will bring a stable income forever. Nothing will happen without constant movement forward.

A business plan for a fresh bar with calculations involves clarifying and visually identifying costs and opportunities for saving money. In order for your costs to bring the expected profit in a short time, an example of such a business plan, thought out and developed for all items of expected costs, will be an excellent help.

A smoothie bar, as a fresh juice and beverage establishment is also called, is supposed to open in a small city with a population of less than a million inhabitants, so the business plan is drawn up taking into account averages.

Compared to major cities, there is less interest in fresh drinks in the provinces. On the other hand, you will be able to grow your business seamlessly with little to no competition. In the future, your bars selling fresh drinks and smoothies will be located in the most visited places in the city. The name and advertising slogan describing the products are designed to make your chain of fresh bars memorable for visitors.

Financial plan

The potential profitability of opening a fresh bar is the main figure when planning a business. The relevance of business can be assessed based on population surveys in Russian cities. These data show that every bar visitor who comes to drink a glass of juice leaves no more than 200 rubles in the bar. In addition, the majority of the interviewed people who tried fresh drinks for the first time (almost half) would like to regularly visit a fresh bar.

The most pessimistic forecasts lead to such figures: if at least 15 visitors enter the smoothie bar a day, they will leave approximately 5,000 rubles at the checkout. The cost of a liter of juice and confectionery for it is about 600 rubles, and the net income can be at least two and a half million in the first year and a half.

Step-by-step instruction

When opening a retail outlet, you need to focus on the fact that residents of nearby houses will visit the bar. If the chosen place is located in a residential area of ​​the city, it is best to open a bar in supermarkets or entertainment centers.

It is necessary to start the process with the preparation of documents for an individual entrepreneur on a simplified taxation scheme. The project will be financed from the net income received from the sale of bar products in the first 10-14 months. The initial investment is one million rubles.

The organization of production will include, in addition to the purchase of fruits and other food products:

1. Purchase of the necessary utensils and containers for drinks - 10,000 rubles.
2. Purchase of stainless steel furniture (bath, shelves and desktop) - 20,000 rubles.
3. Purchase of a bar counter and chairs - 50,000 rubles.
4. Purchase of a coffee machine - 90,000 rubles.

How to properly equip a fresh bar

A room located in the central part of the building, in full view and on the aisle, at the entrance to the halls where the main products of the store are sold, is well suited for placing a smoothie bar. Even a few meters along the main wall can suit you. Experts recommend choosing a square room, which is much more convenient for staff and visitors. The assortment sold through glass doors is clearly visible from all sides, and high-quality equipment and a brightly decorated showcase in a cozy bar attract attention from afar. You need to choose a room with water supply, as there is always a need to wash dishes, fruits and hands before preparing fresh juices and desserts.

The assortment, as the practice of Moscow fresh bars shows, should be made taking into account the preferences of regular visitors. In the menu, it is desirable, in the initial version, to include juices, coffee, ice cream.

Table 1. Fresh bar menu

Statistics show that many visitors will choose a citrus drink based on orange juice. This fresh occupies a leading position in the list of sales in the bars of the capital cities. Root crops such as carrots, celery, potatoes, beets, pumpkins and other vegetables are best obtained in a purified form.

Valuable properties of fresh are huge! One glass of such a drink contains almost as many vitamins and microelements as a kilogram of apples or oranges. But the product must be sold immediately, within a maximum of 4 hours, while the juice retains its beneficial properties. It is not practical to make it for the future. Therefore, purchases should be carried out as products are sold, attributing the cost of purchasing raw materials to those that change depending on the season. Vegetables and fruits should be fresh and delivered two to three times a week.

It takes about two and a half kilograms of oranges to make a liter of juice. To sell 25 glasses of juice daily, you must purchase at least 6 boxes of 15 kg of oranges. The cost of such a delivery will be 10,000 rubles.

It is better to purchase confectionery products from trusted manufacturers in small workshops so that there are as few preservatives as possible in the products. Buns, muffins and pies made from high-quality raw materials with fruit fillings should be as light as possible, with a large amount of fruit as a filling.

Table 2. The cost of confectionery

In the coming years, your outlets will sell home-made pastries. To do this, you will need to allocate funds to open a company shop for the manufacture of confectionery. This, as practice shows, will be much more profitable than buying them on the side.

The expected influx of visitors, especially in summer, will reach 20-26 people per day. Buyers are attracted, first of all, by the opportunity to have a bite to eat in the shopping center after shopping. The order should take no more than 5-7 minutes to complete.

The bar menu includes, in addition to fresh juices and exotic drinks, cocktails and ice cream, coffee and tea products.

Table 3. Equipment for the production and storage of juices and smoothies

Employee Responsibilities

Professionals recommend opening several points around the city at once, conducting an advertising campaign about the benefits of a healthy diet and lifestyle. If you decide to start a business with the organization of one outlet, at first you can work in it yourself. It is necessary to have time to prepare fresh juices and serve visitors, performing the duties of a seller and a bartender at the same time.

But, given that your task will be to negotiate with suppliers of vegetables and fruits, resolve issues with regulatory authorities and the owner of the rented premises, you most likely will not have time to work at the bar. Therefore, the allocation of money to pay employees will be another item of your expenses.

Depending on how many people will visit your bar daily, you will need to equip a workplace for sellers. When fully loaded from 10 am to 10 pm, it is best to hire two employees as staff. Each of them will work one week, reporting and handing over money at the end of their shift. Accounting reports for your bar will be compiled and submitted by an incoming specialist working on a contractual basis. It is best to hire experienced professionals who have worked in this field before. Candidates will be subject to the following recruitment requirements:

• Experience and qualifications, knowledge of basic documents for conducting trade settlements.
• Ability to communicate with customers, accuracy and decency.
• Availability of a health certificate.
• communication and activity.

As part of the staff training, a detailed briefing will be required. It is advisable to train employees to prepare not only juice, but also various ice cream desserts, drinks, tea and coffee. The staff will be 2 people.

Table 4. Payroll

Advertising campaign

This aspect of getting your smoothie bar up and running includes putting up a billboard at the entrance and outdoor advertising on the building. To make it easy to find you, play soft music and hand out flyers at the entrance. The placed electronic ticker on the door, which notifies you about the assortment in your bar for today, also works well.

Plan the main advertising expenses for the first two months of the institution's operation. The quality of drinks and high customer service will play a role - the smoothie bar will be popular, as market research shows that a customer who is satisfied with visiting your bar will bring 4-5 more acquaintances and friends with him. A bright leaflet with a catchy text will become the main advertising medium at a low price of its production. It is planned to spend about 10 thousand rubles for the entire advertising campaign.

What are the risks

Among the risk factors, in the first place, we can name such as:

• An unexpected decline in purchasing power.
• Increasing the cost of utilities and rent of premises.
• Inflation, leading to a rise in the price of products and raw materials.
• Increasing the amount of taxes and other force majeure circumstances.
• Falling consumer demand due to reputational losses.
• Lack of consumer interest in environmentally friendly and healthy products.

Risk mitigation is planned through an advertising campaign and the formation of people's need for healthy nutrition, as well as the constant maintenance of the high quality of the products sold.

The payback period of the investment will be approximately 18 months.

Eventually

The fresh bar has become a very popular place in big cities, where sustainability and the need for a healthy diet have become a real problem for a large number of people who are forced to purchase products with an unimaginable number of E letters in their composition. Before implementing the idea in a small town, you need to find out how big the need for such products is here. If the city has a developed private sector, and agricultural fairs are constant from spring to autumn, it may be very difficult to take a place in the market.