Further earnings depend on the correct and adequate choice. There are many bad drain offers that are best avoided.
In general, you need to focus only on those offers that are either at the peak of popularity or are growing. If popularity has been declining for a long time (half a year), then there is no point in wasting your energy on a dying direction.
Seasonal queries can introduce a strong error into such charts. For example, popularity is high in winter and low in summer. This must be remembered and taken into account.
1.7. Is there a chip in the offer
The offer must have some kind of feature or feature in general, otherwise the user does not have a desire to "stupidly" perform an action. For example, even a simple signup bonus can have a big impact on the overall conversion.
1.8. Compare offers across different CPA networks
It is also worth comparing the conditions of offers in different CPA networks. In order not to enter each network, you can specially use the service http://cpad.pro. It compares offers in different networks and, in general, you can choose the best conditions on the market.
1.9. Conditions for attracting traffic
It is important to see if the conditions for attracting traffic suit you. For example, an offer can only pay users from Russia. And if there are only 60% of them on your site, then no one will pay you 40% of the traffic. When there are no traffic restrictions, this is very good, but this is not always the case. So you need to read the terms.
2. What offer to choose for a beginner
Getting started with CPA networks is the hardest part. To get started, read all the criteria that were written just above.
Next, you need to understand an important question: we have traffic and we are already looking for an offer for it. Or vice versa, we are looking for an offer and then we are already thinking where to get traffic for it. Professional affiliates choose the second option. For beginners, it is better to use the "we are looking for an offer for traffic" scheme.
In the beginning, choose simpler actions. Something like "registration", "send the form". It is better not to go into the subject of finance right away. There are the highest payouts for actions, but the chances of earning at least something are small.
In the beginning, there will be little to get. To do this, you need to analyze the results and understand what the error is. Remember that general topic traffic is the hardest to convert.
I'm slowly starting to answer questions that readers ask. The first question that came up in the comments: how to choose an offer? The question is important, because the final profit depends on the choice of the offer. Let me remind you right away that I am not writing for affiliates (although the instructions may also apply to them), but more for seo optimizers who have their own projects. I describe my experience and my vision of the topic.
1. The first thing I pay attention to: the legality and moral aspects of the issue.
The offer obviously must be within the law. As for the moral aspects, there are clear boundaries, not to work with offers that supposedly cure the incurable. Topics that I do not work with and do not recommend to others: diabetes, hypertension, infertility, heart disease, psoriasis, etc. I think the logic is clear.
What is acceptable to work with: weight loss supplements, hair products and more. Something that won't hurt, at the very least.
2. As soon as we have excluded everything that does not fit, we collect the rest of the offers in a notebook. I usually use the site http://cpad.pro to search for offers, there are many more analogues, this one suited me.
3. We drive the name of the products into wordstat one by one, from the list that we have collected and throw out everything below 500 requests.
It will also not be superfluous to see how the product is actively advertised in social networks (Vkontakte, Odnoklassniki) and contextual advertising (Yandex Direct and Google Adwords).
5.
Do not forget about the seasonality of topics. You can analyze using https://www.google.ru/trends/ .
I think it's no secret that they want to lose weight most of all after the New Year (January), people kind of start a new life. And spring, everyone is preparing for summer.
Prostatitis worries autumn-winter (when it gets colder), and varicose veins, on the contrary, spring-summer. Do not forget about the holidays on February 23, March 8, New Year, February 14, etc. The seasonality factor should be taken into account when choosing an offer.
You can also use the site http://advancets.org for a more precise analysis.
6. If possible, determine the volume of sales in order to understand what piece of the pie awaits us. For example, glopart gives statistics on how much is paid to partners.
There are many nuances when choosing an offer, for example, there is no point in bothering with any clothes for weight loss, they practically do not convert. I made this conclusion on several offers. One of: hot shapers slimming breeches. There was traffic, no sales. But I saw “million dollar cases” with affiliates.
In general, this simple algorithm will help you find the right offer in CPA.
P.s. When experience appears, you don’t even look at a lot of parameters, you internally feel what will “shoot” and what will not.
Offer (from English offer - offer, offer)- this is some kind of product, service, application or game, to which the advertiser offers the webmaster to drive traffic using the tools of the CPA network. Simply put, this is an affiliate program, of which there can be dozens or even hundreds in the CPA network. With the offer, the webmaster is made some kind of offer on the cost of leads and the conditions of work are indicated.
In general, to choose an offer, you need to analyze dozens of points. It is especially important to carefully consider this if you are a novice arbitrator. Newbies are the ones with the problem. They get lost in all the variety of CPA networks and offers and end up making the wrong choice. Having tried 1-2 affiliate programs and experienced failure, novice affiliates give up and give up this profession forever. In fact, neither the 1st nor the 2nd time may not work for 80% of people. This is normal, and sometimes you have to test several offers before you find a profitable strategy.
You must also understand that their analysis before buying advertising significantly reduces the number of attempts. Never take the first available offer to work, but carefully analyze all the factors that we will present below.
Factors for choosing offers in the CPA network
Before you start looking for what to drive traffic to, it is important to choose a reliable and proven CPA network that will pay you regularly. It happens that an affiliate program shaves, that is, it deceives webmasters, and they lose a significant part of the profit, do not go into profit. Therefore, first of all, go through arbitrage forums, read reviews and blog reviews about CPA networks, and only after that start working in one of them. Then you can choose an offer. Here are some selection factors.
- Subject;
- Relevance;
- seasonality;
- Traffic source;
- Geography;
- Lead type and reward;
- Landing quality.
Always choose the topic of the offer that you understand. Relevance and seasonality are very important, as the percentage of conversions and the amount of traffic depend on them. It is important to determine the source before starting the search for an offer, at least this strategy is better for beginners who are still familiar with only 1 - 2 advertising channels. Next, we will consider all these factors in more detail and tell you how to work with them in practice.
Choosing the theme of the offer
It used to be that the ideal option for a beginner is gaming offers with payment for registration. However, there are no easy offers, and each of them must be tested. Choose the topic that is close to you. An ideal offer for you would be one that you would like to try out yourself: play a game, buy a product and use it for your needs, subscribe to a newsletter and receive useful materials by email, buy some kind of training that will solve your problems, and so on. This approach to choosing topics will save you time on studying the needs of the target audience and facilitate the creation of promotional materials.
Seasonality, relevance, competition
It is clear that fur coats will be bought weakly in summer, but this is not always the case. Seasonality is important to correlate with the traffic source. For example, you use targeted advertising on Vkontakte and have chosen women aged 25-45 with the “Business” interest as the target audience. That is, we take aim at successful and wealthy ladies who can afford a fur coat. But we set up advertising in the summer, so we risk getting a lot of curious clicks that will not be converted into sales, since there is no urgent need for a product. Although we can form it if we sell fur coats in the summer at a discount, say, of 40%. Or women in those regions where you can’t keep warm without a fur coat even in the summer months. That is, in targeted advertising, it is important to be smart.
Another case is contextual advertising. At the request “buy a fur coat”, ads can be unrolled all year round, although if this product is not in season at the time of unrolling, then there will be much less traffic. Let's look at the history of the request in YANDEX WORDSTAT and see that from March to July there is the least interest in fur coats.
But this does not mean that conversions will be lower and traffic will be wasted. A person requests specific information, he is ready to make a purchase. It’s just that traffic during this period will be significantly less, but conversions need to be tested. It all depends on the experience of a contextual advertising specialist, the quality of the landing page and other factors.
If we enter the query “fur coats summer sale”, we will see that the peak activity of the target audience falls just in the warm season. In this way, you can check the demand for any offer, regardless of which traffic source you use.
Relevance is a very hot topic in arbitration. It is important to catch the client at the right time in the right place so that he brings us a lead. For example, in dating (advertising dating sites), single men and women convert best in the evening and at night, as they need communication and are looking for a mate just in their free time.
Seasonality and relevance can also be calculated using GOOGLE TRENDS. This tool is similar to Wordstat, as here you can also see the history of the request. To get the overall picture, it is worth using both tools. By the way, Google Trends has one very useful feature. Here you can see the seasonality of several requests at once on one chart and thus check the availability of demand for offers.
Along with relevance and seasonality, it is important to study the competition, to see how popular the offer is in different CPA networks. The ideal option is when it is presented in only one grid, and the demand for a product or service is booming. But this is not always the case. You can get an exclusive offer in the CPA network only by acquaintance or if you are pouring large volumes of high-quality traffic.
To see which affiliate programs have an offer, use the CPA DAILY service. If there are 1 - 3 of them, then the offer can be considered not hackneyed, and if there are many, then you will have to fight competition. The larger it is, the lower the profit of webmasters. It is also important to look at the issuance of search engines, namely, the first advertising places. Just enter the keyword in the search and see how many ads there are for this or that offer, what is its price in the ads and what discounts/promotions are offered to potential buyers. So you will understand whether you can compete with other arbitrageurs.
In the same way, check how active the offer is on social networks. Use PUBLER for this purpose. This service is used to analyze offers not only from social traffic, but also from contextual advertising.
Sources of attracting the target audience
The affiliate has 2 main problems regarding the “offer + traffic channel” bundle:
- ad network moderation does not allow advertising of the offer;
- The advertiser does not allow the selected channel to be used.
Then you can change the traffic source or choose another offer. In contextual and targeted advertising, for example, you cannot advertise miracle cures for weight loss, but they are perfectly missed by the administration in teaser networks. But there are also such specific offers that are not sold through teasers and are not accepted through "white" advertising channels with strict moderation. It is better to refuse them if you are just starting to arbitrage. More experienced players know how to get around the bans and hit the jackpot in the short term.
In the second case, when the advertiser himself prohibits the use of specific advertising channels, it is better not to take risks at all, otherwise you will be canceled all leads and denied payment. You can lose your entire budget. Traffic flow rules for a specific offer can be found in any CPA network. This is how it looks in ADMITAD :
Geography
Be sure to look in the offer description for the allowed geography of leads. Pay attention to whether it is possible to accurately target with the selected traffic source by the geo that the advertiser allows. For example, it is not possible to upload to a specific city if you advertise in any thematic public on Vkontakte, since there are subscribers from different cities and even countries. As a result, you can get a lot of leads not for the geo that the advertiser expected. Therefore, they simply will not pay you.
Lead type and reward
It is extremely important to find out before starting work what exactly you will be paid for and how much. The target action (lead) can be:
- paid purchase or service order;
- confirmed order of goods/services;
- active player or registration in the game;
- registration on the site or subscription to the newsletter;
- issued loans, etc.
It is best for novice affiliates to pour on offers with a confirmed application for a product or service, with registration or subscription. The reason for this is the fairly quick lead generation. So, if you are working with a product, then it is best to choose a confirmed application, since it takes a maximum of several days from clicking on an ad to performing a targeted action.
In this case, the target client must leave their phone number on the site. Then the manager will call him for an hour or more (depending on the quality of the call center), and if the buyer confirms his order, the webmaster is instantly credited with a lead. Even if the goods are not redeemed, in most cases the money is not written off.
Landing quality
It is impossible to say for sure whether a landing page will be profitable until you test it. However, before starting work, it is important to see how well it did, how long it takes to load, and whether there is a powerful commercial offer. If this is a product or service, compare prices from other sellers, see if there are promotions, discounts. That is, you need to look at the offer through the eyes of the buyer, go through other sites.
It’s good if the offer has several landing pages (read more about the secrets of high-converting landing pages). Then you can A/B test them to see which one converts best. Also, some affiliate programs allow webmasters to download the landing page and install it on their domain and hosting. This is the ideal solution for the most complete conversion tracking. If you set up goals in Ya.Metrika or Google Analytics, you can see if the affiliate program counts all the leads for you or if there are discrepancies in the statistics.
Summarize
Choosing an offer is not an easy task for a beginner. However, with experience, a professional flair will be developed, and you will immediately see if the offer has prospects. If the skill has not yet been formed, carefully analyze all the nuances that we wrote about above.
In this article, we will look at how to choose the right CPA offer in the CPA affiliate program. We will also talk about the factors that influence the choice of an affiliate program - and there are several of them ... and each has certain nuances.
We will also analyze the types of purchases that users (customers) make. We need to know this. Why? Further you will understand why it is so important for us...
And don't miss anything important - all articles in the "" section
So...let's get started:
What is a CPA offer in a CPA affiliate program
The offer in the CPA affiliate program is the basis of all sales, a special promotional offer that customers simply cannot refuse. It can be a product, service, website, mobile application, etc. that is, a great variety of what is distributed on the Internet.
Choosing an offer is a responsible task, because in the end it depends on this whether you will receive a profit or not.
A well-chosen right offer in the CPA affiliate program can create a great miracle if you need to bring a new brand, product or service to the market.
When you have enough experience with arbitrage traffic, you will be able to choose almost any right offer from the available CPA offers…
... because you can sell almost anything - you will already learn this.
CPA offer parameters in the affiliate program
The CPA offer in the CPA affiliate program has the following required parameters:
- The name of the CPA offer in the affiliate program;
- Offer category (CPA offers are grouped according to their subject matter);
- Each offer has its own Rules, which must be strictly observed.
- Commission (depends on the complexity of the lead, in other words, the more difficult it is to complete, the higher the payment for the offer provided by the CPA);
- The essence of the lead (leads ... tasks, that is, or what is proposed to be done) - buy a product, register, subscribe, order a service, etc.);
- A lead link that you want to advertise on your landing page (LP) or website (called an "affiliate link");
- Promotion country (GEO-location);
- Allowed methods of promotion - the advertiser must indicate. In case of violation of this requirement, you can be left without commission payments;
- The correct, creative approach to the choice and use of visual and textual means of promoting the CPA offer in the CPA affiliate program (selection of pictures, banners, headings, the text itself, etc.). Also, for product showcases, the correct feed setting is required (broadcasting goods from an online store);
- To promote some offers, a webmaster needs to have a certain level. There are usually up to three webmaster level options - Basic, Advanced, and Super. Or there are three tariff options in the Affiliate Program - Basic tariff, Advanced tariff and Super tariff;
- Some offers require permission to be promoted by the advertiser;
- A CPA offer can also have KPI indicators (optional parameters - the CPA network may not specify them): , (%), - meaning the conversions approved by the CPA network (%), etc.
All these parameters of the CPA offer must be strictly observed and they are clearly stated in the Rules of any affiliate program.
But having no experience, at the initial stage, you need to learn how to choose the right CPA offer in the affiliate program that meets certain parameters.
Therefore, first we will look at how online purchases occur and analyze the types of purchases made by users, and there are two types of them:
Types of purchases made by customers
— impulse buying- it is always random and is not planned. Her buyer at the moment did not want to commit. But since the cost of this purchase is not high, and the offer is quite interesting to the buyer, he buys it automatically.
Example: In an ordinary store (offline), when paying for purchases at the checkout, there are always impulse consumption products - disposable coffee, chewing gum, Snickers, promotional products, etc. And you unconsciously buy them, because their cost is low and you want them, but in principle you could do without them.— Conscious purchase- carried out by the buyer only on demand. When a person already wants something, he begins to look for and compare different options.
Therefore, before choosing a CPA offer, you need to clearly understand that, depending on the type of purchases, there are different approaches to promotion:
There is the promotion of impulse products and products that are purchased by customers consciously.
And now - you can move on to considering the right choice of CPA offer in the CPA affiliate program, namely:
Which CPA offer to choose for a beginner
First, we need to decide which CPA offer to choose for a beginner at the beginning of your affiliate marketing journey.
The easiest way to start earning is through arbitrage on commodity CPA offers.
Moreover, we do not mean goods in large online stores - but the so-called WOW goods or “wow goods”: interesting and necessary goods worth up to 2000 rubles.
WOW goods (wow goods) - stable demand
This is because they are always in stable demand. Also, their quality is at a sufficient level and they have a low cost. And yet they themselves cause an irrepressible desire to possess them.
The most important difference between WOW goods (wow goods) and ordinary ones is maximum high the amount of the reward.
Let me explain in more detail:
The thing is that novice affiliate marketers have a problem at the very beginning of the path of affiliate marketing - their expenses almost always exceed their income.
And this is the main and only reason why people give up affiliate marketing at this stage.
Large online stores cannot afford to pay a large commission to a webmaster, unlike those entrepreneurs who sell WOW goods (wow goods).
In the future, having gained experience, you can afford to work with absolutely any offers. But now, at the very beginning of the journey, you should start with product offers (WOW products). Because they are the ones who pay the biggest commissions.
The conclusion is this: products that are sold on one-page sites - WOW products (wow products) and distributed through CPA networks - will always be in demand and there will be a stable demand for them ...
… and you don't have to worry about anything happening to this market segment.
How to choose a CPA offer in the CPA affiliate program
There are two ways to choose a CPA offer in an affiliate CPA network. Let's take a closer look at both:
The first way to choose a CPA offer
We select a CPA offer based on the data provided by the partner CPA network.
Here it is necessary to focus on the indicator ( is the average cost per click calculated for 100 or 1000 clicks).
In some CPA networks, it is also called the KPI indicator (see the screenshot below - we have already considered it before). The bigger it is, the better.
But this KPI indicator is only a guideline - it does not give us any exact data. And this does not mean that in the process of working with a CPA offer, it will be exactly the same for you.
So… if you see that if this indicator ( EPC or eCPC) allows you to get a plus - then you already have an idea in which direction to go.
You already understand that this product is bought (and who and how is the fifth thing ...).
And how can this be understood?
Let's look at an example
Example: If EPC Your chosen CPA offer is 20-30 rubles. - then you need to compare this EPC with your cost per click, which exactly you will receive… by directing targeted traffic to the landing page of this offer.For example, if you pay 10-15 rubles per click, then, in principle, this CPA offer is worth working with. Moreover, the cost of your click will already depend on the method of obtaining targeted traffic.
It is quite possible to get such a cost per click from advertising on the social network VKontakte.
The second way to choose a CPA offer
Another way to choose a CPA offer is to select it in the catalog of CPA networks (CPA networks aggregator). Now they have appeared in Runet - and there are many of them.
The catalog is considered the most interesting and informative at the present time. CPA Daily(//cpad.pro/). It has good support and feedback.
He will tell you how to find and select the CPA offer you need, as well as provide maximum information about it.
CPA offer - factors influencing the right choice
There are several factors that influence your choice of CPA offer in any CPA affiliate program:
- your budget;
- Your knowledge of the niche (the right choice and analysis of the niche when conducting traffic arbitration);
- Demand for a product or service in the market;
- Sources of target and real;
- Competitiveness of CPA offers;
- in the CPA network itself.
Now let's look at all these factors in more detail ...
The budget for choosing a CPA offer matters
Your budget is one of the most important factors influencing the choice of a CPA offer.
Because working with some CPA affiliate programs requires quite a large budget.
For example, financial offers require a lot of money to be invested.
But if you have a small budget, choose what people really need and what they will definitely buy.
If a person buys something consciously ( conscious purchase ... dismantled earlier) - then he will definitely buy it.
And if impulsively ( impulse buying ) - here you already need to have some experience in selling such goods (WOW goods).
Here it is necessary to say a few words about information products - this type of product is promoted using a multi-stage sales method.
First, a free product is issued (these are goods such as consultation, mini-course, checklist, e-book, E-mail newsletter, etc.
In this case, the threshold for making a decision to purchase a product from a person is minimal. Therefore, with this type of offer, as a rule, it is easy to start working.
But not all affiliate programs of this kind provide the most detailed statistics to webmasters so that they can control and optimize their work.
Your knowledge of the offer niche of the CPA market
The better you know the product, what needs it covers, how it can help the consumer, etc. The more effectively you will be able to make an offer (explain to a potential buyer what kind of product it is, and ultimately sell it.
Try not to take on those offers that you do not know. But if you don’t know anything at all, then follow the recommendations that will go further.
Or research your niche on forums, social media groups and communities, use search engines, etc.
The next factor is the demand for a CPA offer…
Market demand for CPA offer
Firstly- it is necessary to evaluate the very niche of the product being sold. Evaluate how new the CPA offer is – new offers are not always the best and this does not mean that people will rush to buy the product right away.
It's just that he is not yet familiar with the audience and he needs some time to "mature" - he must pass (or the company). It just has to take two or three months (or maybe less) - and then people will start buying it.
But some offers need to be rolled out as soon as possible... as soon as they appear. How to deal with this mess? Only with experience.
Secondly… There is also the other side of the coin - “untwisted” offers are bought much less often, since the demand for them has already fallen dramatically. That is, already “untwisted” offers simply will not allow you to get a profit.
And finally— always evaluate seasonality using the Yandex.WordStat service.
Example: A winter hat should not be promoted in the summer, and summer shorts in the winter.Traffic Sources for CPA affiliate program
You can only know one traffic source (and be able to understand it). Therefore, some affiliate programs (advertisers) may not be suitable for you to choose a CPA offer.
For example - You do not know how to work with teaser networks, and you want to promote a product like Goji Berries.
You should avoid promoting products of this type in other advertising systems, because they will definitely not let such a product pass.
And in Teaser networks - it will go with a bang.
Or vice versa - there is a very hot offer that people only buy consciously. In this case, it must be promoted in contextual advertising (Google AdWords and Yandex Direct).
And then, if you do not understand contextual advertising, you cannot choose this affiliate program (advertiser).
The CPA affiliate program can also itself prohibit certain types of traffic. This must be specified in . Therefore, always carefully read the Rules and carefully understand when choosing a CPA offer.
Now let's talk about competitiveness...
Competitiveness of CPA offers
The competitiveness of CPA offers plays an important role when choosing a CPA offer.
Price- if it is too cheap or expensive, then as a rule, people try not to buy this product. They usually buy at an average price - it is always adequate.
The advertiser you like will not always set an adequate price for your product.
Therefore, if you want to compete in the same advertising system, then the price of your advertiser should not differ by 5-10% from competitors.
If the price differs by more than 10%, then you should switch to another traffic source and advertise the product there.
Example:- If the price differs by less than 10%, you can compete by delivering the brand, conditions for the consumer, and design on the landing page.
— If the price differs by more than 10%, then it is necessary to look for alternative sources of targeted traffic.
Delivery- if the buyer has to wait a long time for the delivery of the goods, then he will refuse to purchase it. Users usually try to choose door-to-door delivery by courier - although it is more expensive, it is more reliable. Upon receipt of the goods, you can check it and do not pick it up if something does not suit you.
Brand— people trust familiar names of companies and firms. Whenever possible, always connect to "branded" affiliate programs.
Conditions for the consumer- these are guarantees for the goods themselves and the return of goods in the event of a warranty event.
If your landing page has a Yandex card with the details of the advertiser and real contacts for communication, the person understands that he can always return the goods. In this case, his purchase will become more real.
Well, the last factor for today ...
Indicators of the CPA network itself
Not every CPA network provides objective indicators, and you should always remember that these indicators are mostly “blurry” and do not provide specific and accurate data about the offer you have chosen.
Therefore, it is necessary to focus on them only as a last resort - and even then with great care.
Their indicators seem to give you a hint, a direction ... And then - you yourself must carry out scrupulous work on choosing an offer and make appropriate decisions.
Conclusion
In this article, we have analyzed the main decision-making factors on how to choose the right CPA offer in the affiliate program of the CPA network.
That's all for today. Next time - consider how to conduct and enter ...
As you know, choosing an offer is almost the most important part of the work of an affiliate marketer. It doesn't matter - it doesn't matter how hard you try, a bad offer will not bring profit, and a good one will "shoot" even for a beginner. Never blindly choose an offer, even if it looks like a working one. Always check the "track record" of the offer, and look for evidence of its performance.
Now every CPA network gives dozens and hundreds of offers to choose from. And it is not always immediately clear which of them is good and which is not very good. Therefore, we offer 5 tips on how not to miscalculate and choose a great offer.
1. Affiliate managers
As a rule, managers are paid commissions from partners' profits. Always before choosing an offer, first contact your manager, he is directly interested in making you earn money. Do not forget that managers often attend various conferences, and they know all the nuances of offers and the market as a whole better than you.
2. Desktop or mobile?
Mobile traffic is on the rise now, and you have every opportunity to make money on it, but do not forget about the desktop - it still holds high positions and is not going to give them up. This is to the fact that it does not matter what kind of traffic you prefer, there is money here and there.
If you decide to work with a desktop, then you do not need to listen to someone who says that mobile is on the rise now and the future is only there. Stick to one direction and be a pro at it.
3. Do a split test
There are many great CPA networks and many of them have the same offers, but remember - an offer can always convert in different ways. This may depend on the tracking system, some webmasters talk about shaving, and there can be a lot of reasons. But, in any case, you can check one offer in two affiliate programs, and get completely different results.
So, when you have found a good offer, you should find it on another affiliate program and conduct a split test. If the difference in CR is 10-25%, it means that one of the affiliate programs has a very bad tracking system, or they are simply shaving.
4. Reserve offer
Also, a very important point in choosing an offer is the availability of a backup or similar offer, which you can run on the same campaign if the main offer is disabled. We spend too much money and time on the campaign, and we don’t really want to lose traffic due to the suspension of the offer.
Always keep a similar offer with you, so you can always save your campaign and continue to earn money from it.
5. Payouts
Offers with low payouts ($0.1 - $2) can be a good start for beginners. These offers tend to have a much higher conversion rate than high stakes offers. And it's not just about money, the data you get while working will give you enough knowledge to optimize and scale your campaign.Don't be tempted by offers with payouts of $20-100. They are very difficult to convert and you have to invest a lot of money to get enough data for scaling.
Always start with "cheap" offers and don't forget to split test to compare payouts.
The biggest mistake that affiliates can make is choosing the wrong offer. Even the arbitrage guru can't do anything with a non-working offer. So, if you're working on a campaign right now, but despite your best efforts, it's not working out, knock on your manager and ask for advice.
