How to sell goods in contact quickly. Vkontakte sales - as a way to earn money

How to sell your crafts? One of the best options for today is the social network VKontakte.

Much of what I write about is done for sale and additional income. Since a lot has already been written about how to make various toys, knitwear and other crafts, it's time to talk about how to start selling them. Today I will tell you how to create a VKontakte group and sell your work there.

The group can actually be about anything, not only about manual labor, but also, for example, about site templates, about fine art, about articles or about, the principle of creating and promoting a group remains the same. But today we will choose the topic "knitting". There are many ways to sell knitwear. You can create a website or an online store, fill it with your products and start selling. But it's not worth starting with this. You will spend a lot of time and money on creating your site and, especially, on its promotion, while creating a group is completely free. The promotion of the group also does not require large investments. Therefore, we start with a group, and I will tell about the creation of my site in the next post. For example, you want to organize sales of knitted toys. Go...

CREATING A GROUP

We need to go to VKontakte and create a group. To do this, in your account, go to the "My groups" menu item and click the "Create community" button ..

A window appears with the parameters of the future group. Select the community type "Group" and write "Knitted toys" in the name. Creativity in choosing a name is harmful. In the title, it is desirable that the phrase by which potential buyers will search for your group. If we sell knitted toys, then let the group be called "Knitted Toys". The name is considered in the search and, all other things being equal, your group will be higher in the search results if its name matches what the visitor is looking for.

On a note: 50% of new group members come by search! They search for groups of interest to them by keywords.

After you have chosen the type of community and the name, you need to clarify the address of the future group, description and basic settings. Please note that the address is entered only in Latin letters and instead of a space, there is an underscore. As intuition tells, the address in the form of a keyword is good.

A few words about the group settings: Everything except registration in the group in the "limited" mode. Otherwise, there will be a lot of spam. Registration of new members is, of course, open.

We need as many new faces as possible. Set up? Click "Save". Ready!

GROUP DESIGN

Our group looks somewhat simple, there are not enough members in it, and for some reason it still does not have the goods that we want to sell. Let's give it a normal look and fill it with goods.

But first, you need a side banner (in a simple way - an avatar). Its size is now accepted as 200 x 500 pixels, it can be more, but it will be cut off when loading. What do we draw in the avatar? Anything that gives an idea of ​​what you are selling. The visitor, not yet having time to read, must understand what is at stake in this group. Have you uploaded an avatar? Looks better already?

It is desirable if the avatar calls for something to be done: register in a group, buy products or tell friends.

After the avatar, it is worth filling out the "Community Photos" section. We upload photos of knitted toys and in the caption for each photo we write what it is, how much it costs and how to buy. In the comments to each photo, visitors will be able to ask questions that you can answer. Don't forget to answer these questions! This will allow all visitors to get to know your products better and create a sense of dialogue between the seller and buyers. Is there a photo album? In fact, it will perform the functions of an online store!

WRITING ARTICLES (POSTS)

To invite members to a group, it must have something interesting for your target audience. We need not just visitors, but those members of the group who will regularly visit, participate in discussions, buy and attract other visitors.

On a note: Everything that a member of the group comments on, all his friends see.

INVITE TO THE GROUP

Would you yourself subscribe to a group in which there is no one yet? You need initial filling with participants. We send invitations to friends and ask them to subscribe to the group. True friends will not refuse. After some time (1-2 days), we thank everyone and ask you to send invitations to your friends. Friends of friends are starting to subscribe. At the same time, you continue to write interesting articles so that visitors have an incentive to subscribe. Friends + friends of friends = 350 group members. Now you can add as friends those new members with whom you were not familiar (friends of friends). Make friends with them and after a while, you can ask to send invitations to their friends. It will be friends of new friends. Reached the limit of 400 - 600 participants? Go ahead.

The article describes the benefits of selling on social media, selling tips, and a little tutorial on building a sales team. Social networks have long been a trend that has swept the entire “world wide web”. Facebook already has over 600 million users, and Russian networks are growing, too, adding 50 million users in the last couple of years. The functionality of social networks is developing and the capabilities of other types of Internet resources are gradually transferred to them. Now you can play games on a social network, watch videos on a social network, make a video call to your interlocutor (as IP-telephony services offer) and do a lot of other interesting things without leaving your social network account.

Social Media Trading: Benefits

Business in social networks can be different - the development of paid applications, the creation of groups and communities with subsequent earnings on advertising and, of course, trade, which we will talk about today. Take a look at the list of benefits below and you'll understand why social media is now gaining a lot of attention among e-commerce merchants.

Easy start

When opening an outlet on a social network, you do not need to spend money on a domain name, hosting, or pay designers and layout designers to create a graphic style (as is the case with your own online store), and due to the fact that search engines have increased trust in social networking sites, there is no point in buying links on stock exchanges - your community will already be displayed close to the top of the TOP search results.

Virality

If your store is based on a group, community or application, satisfied customers will be able to invite their friends and acquaintances there. And this means that you will receive new customers without unnecessary strain, who, in turn, will also share information about your store with their contacts from the social network. In addition, a user who joins the community once will receive a newsletter advertising your products (displayed in the news feed), while not perceiving it as spam.

Orientation

It's no secret that social networks are some kind of “interest circles”, beyond which users very rarely go. For example, if a person is fond of tourism, he subscribes to specific public pages, adds to his friends people who have a common hobby with him. This feature gives sellers the opportunity to clearly define a group of target consumers for their products and services, and then carry out directed work with them - send automatic spam with invitations, advertise in thematic communities, and so on.

Communication opportunities

It is very important for any seller to conduct a dialogue with the client, to promptly answer the questions posed (of course, it directly depends on whether a person buys a product or not). Since social networks, in fact, are already a means of communication, it will not be difficult to establish it. Standard interfaces offer us instant text messaging, Internet telephony, and even video calls, eliminating the need for third-party services such as Skype and ICQ.

How to sell on social networks

At the moment, there are only a couple of options for trading on social networks.

1. The first option is through communities and pages. A catalog of goods is compiled, a price list is formed, all this is placed on the page and shown to consumers. The order is possible only with a personal connection with the administrators.
2. The second option is built-in specialized applications written in Flash, which are integrated into the social network itself. They are more prone to trading, as they have the functionality of automatically accepting payments, collecting statistics and tracking delivery. Unfortunately, the second method will be extremely difficult for beginner entrepreneurs to implement, so we will focus on the first.

Here, a simplified procedure for opening your own online store in social networks based on a page / community and subsequent earnings on it will be described. When compiling it, I focused on such popular social networks as Facebook, Vkontakte and Odnoklassniki, so it is not a fact that this scheme will work on other projects that are different in specification.

Step one - create a page

First you need to decide in what form your online store will be presented: a group, a public page, or even a user page. The last option is definitely not without meaning, because many invitations to communities are rejected by users of social networks, but invitations to friends are rarely ignored. On the page of a “fake” person, you can also advertise your product and it will be displayed in the news feeds of potential consumers.

If we talk about groups and public pages, then the choice between them is individual in each case. From one point of view, trading on Vkontakte and other social networks will definitely go better if you use the public page format - it, unlike a group, cannot be hidden (many users hide the list of groups they are subscribed to in the settings, thereby preventing their friends from seeing your ads). But on the other hand, if you are selling a specific product, for example, something from the “adult” category, many will not want to flaunt it and will not subscribe to “public”.

Step two - page design

The created community should have an informative name containing a key query. Using it, using the search within the network itself or through a search engine, people will find your store. The same applies to the description of the page. You don’t need to write a whole canvas of text - a few sentences will be enough to reflect the essence of your business. The choice of a title image will also be important, because visitors focus their attention on it in the first place (for this reason, you can often see an ICQ number, a mobile phone or other contacts for communicating with store administrators on the image).

The content of the page should be a detailed structured catalog of products with their detailed description, photos or, even better, video reviews. A separate section should be devoted to customer support. Place there instructions for ordering the product, its delivery and payment, information about your product performance guarantees and situations in which you undertake to reimburse the buyer for its cost (does not work, defects, etc.).

Step Three - Promotion

Advertising must be given due attention, otherwise you will not see high earnings. Decide on the target audience, and then send invitations to the group / community / friends to all potential customers. You don’t need to be very zealous, otherwise you can cause a negative reaction and even provoke a stream of complaints from the social network administration about your behavior. Better try to make sure that your invitations do not carry a distinct advertising character, but are something akin to the advice of an old friend.

There is another promotion option - advertising in foreign communities. There is much less fuss with it, however, such services are most often not free. The principle of operation is similar: you are looking for a cluster of the target audience, write the text of an advertising post and place / let it be placed in a foreign community (I would recommend entering into a partnership agreement with the administrators of some medium-developed community with 30-50 thousand subscribers so that they attract customers, receiving a “kickback” from each purchase). You can also try to master other Internet resources that are outside the social network, forwarding traffic (visitors) from them to your page.

Step four - customer service

So, you have your own online store, a bunch of subscribers and goods for sale. It's time to start selling. This does not mean that you should impose on customers, but, nevertheless, try to regularly remind them of yourself by launching product descriptions and reviews with links to order, information about discounts and promotions you run in their news feeds. Promptly answer customer questions and try to solve their problems as quickly as possible (later, if your outlet is promoted, other people can be hired for this job).

Summing up

Now that you already know the theoretical foundations of how to sell through social networks, you can safely start practicing. And even if you already have a successful online store created on a separate page on a separate domain and hosting, the group will be an excellent addition to it, which will help you get many more customers (according to statistics, people spend much more time on their favorite social network than on other types of Internet resources combined). In addition, opening your point of sale in the “social network” will not cost you a penny, unless, of course, you want to use paid promotion services.

As for me, when opening an online store, you should not focus only on a group on a social network. You should also take into account the audience that is not registered in them (although there are less and less such people every year). It is better to promote the page in social networks along with a separate site.

And yet - the promotion of a group-community-page in social networks from scratch, this is not such an easy task. So, sometimes it makes sense to simply buy a thematic group that has gained several thousand subscribers and remake it for yourself.

The article is interesting, informative, instructive. Interested in the question, has anyone tried to sell through the above social networks? Which one is the best in terms of responses and purchasing power? For some reason, I think that Odnoklassniki is still inferior to the first two. What do you think?

AlexUkr, I haven't tried it myself, but my sister and mother buy some clothes online. They buy from one girl who was found in classmates. Yes, I myself, I bought a video game through the same classmates, through contact, when my family did not buy anything.

Yes, indeed, online shopping is now very popular in the communities of Vkontakte, Facebook, Odnoklassniki. Even on Instagram and Twitter, you can promote your services or products. It is very convenient and does not take much time, unlike if we were making a website. True, in VKontakte it has now become more difficult to promote your products or services. To promote there, you need a lot of friends, and you can only add 40 people there per day, and they can freeze your page if you like it, add it as a friend, post your link somewhere or add it as a friend. Therefore, you should be careful in this matter.

effy,
Freelancers can order the promotion of the group. They do it quickly for a small fee. I made an online store VKontakte, though it’s better if there is also a website, and they will link to each other.

Effy
I think if you artificially increase the number of group subscribers, then the page can be frozen, but if your product is in demand, and buyers themselves ask to join the group and place orders, then the page is unlikely to be frozen

Effy
For the first time I hear about freezing the page. You know, of course, you can apply, but if you plan to promote any product, then it will cost a lot. Although it depends on the investment, if you can afford it, of course, you can pay freelancers, this is an option if time is more important to you.

I opened my online store, even twice in different niches. In the first one I did not wind people up, in the second I wound up 50 people. And then he distributed the offer on free bulletin boards. In the store, where there were very few people, no one entered at all. Therefore, winding up a small number of people still does not hurt

Good article, but it is difficult to master so much text.

Yes, indeed, the articles are large, and it is difficult to read such texts. As they say, brevity is the sister of talent. And it would be possible to reduce this huge text by half, and at the same time not lose its meaning, and the information that the author of this article wanted to convey to us.

Yuran123,
Thank you very much for the idea, only I don't have a thousand friends. And those who do not have them can only hope for a social group. You can start the site to unwind. and then lure their readers to social networks. And somehow I would not want to make money on my friends.

I sell my services through the VKontakte group + forums. Given that the demand for it is still quite rare, but still I have about 4 sales per month stably. If we filter out purchases on forums and through ICQ, and take into account purely purchases through VK, then I consider social networks to be an excellent trading platform.

And what kind of product are you selling, what is such a rare demand, And how much does one sale of your product cost? And personally, I don’t sell anything through Vkontakte, Odnoklassniki and Facebook, since there were cases that in this way they are looking for tax defaulters, and then they just come to your house and take it with “warmth”, so to speak.

I am also sure that social networks are a very powerful tool for sales. It's just cool that you put someone as your friend, this friend has other friends, etc. That is, you know, let's say 10 people, and more than 100 people already know about your offer, it's very cool, but I just can't think of anything to trade.

In this article, we will tell you how to sell VKontakte and use this social network for maximum profit. Developing an online store on a separate site is expensive and not always effective. You can create a store in the VK group or on your personal page for free, and a competent approach will help attract customers from a 70 million user audience.

How to sell VKontakte on your page

To sell goods through VKontakte, it is not at all necessary to create a group and invite participants to it. You can effectively promote products even through your own page. It is enough just to publish a photo of the product, its description, price, and also accompany the post with tags.

But still, it is better to sell through a personal page not for business purposes, but for the purposes of a one-time sale of some property: a mobile phone, laptop, fur coat or even a car. By posting such a post, you will show your friends that you want to sell something, they will share the post and you will most likely find a reliable buyer.

How to create a store in groups

How to sell VKontakte goods on a business scale? If you are planning to organize a full-fledged store, it is better to create a group. Its capabilities are much wider than those of a personal page. The group has an unlimited number of members (you can add a maximum of 10 thousand people to your personal page as friends) and it is more convenient to promote it in advertising.

What can be sold this way? In fact, you can sell anything through VKontakte: from home-made goods to industrial products. The following are in demand:

• cloth;
• shoes;
• accessories;
• cosmetics;
• mobile technology;
• household chemicals and household goods;
• Goods for pets;
• food, sports nutrition, nutritional supplements;
• expert advice and online training courses;
• books and stationery;
• furniture, decorations.

VKontakte is constantly being improved, including for online trading. Selling on VK through a group is now much easier than a few years ago. The "Products" feature allows you to display products on the community page in a noticeable, beautiful and most convenient way for potential buyers. However, setting it up is pretty easy.

Go to the "Manage" section of your group and find the "Sections" tab. Scroll down the page a little and check the "Products" box next to the "Included" box. Now we need to set up the display. Set the country of delivery (by default it is Russia, but you can specify any of the countries of the near abroad and Israel). You can also choose the cities where delivery is carried out. If you plan to deliver throughout Russia, you do not need to specify the city.

Select the currency - usually it is the Russian ruble. For contacts, specify one of the community administrators. Finally, choose which part of the page to display product information. When the settings are completed, you can add lots.

Effective Advertising

Unfortunately, adding beautiful photos and descriptions to the “Products” section in your store group is not enough to earn a lot. The community needs to be untwisted, to increase the number of participants. For this purpose, two methods are used: quality content and advertising.

Quality content includes professional photos and videos, as well as informative posts and articles that group members will share on their pages. The more reposts of high-quality records, the more participants will be able to attract to the community for free. “Free” in this case is largely conditional, because you will have to invest in creating high-quality content. There is, in fact, only one recommendation - post something that will please, please or be useful to your subscribers.

A showcase with goods will help users quickly navigate the assortment of the community and place an order

It is best to advertise a VK group within the social network itself using targeting. This is a method of advertising when an ad is shown to those users who are potentially interested in it. The social network knows a lot about its users: gender, age, city of residence, marital status, interests and preferences. All this helps to set up internal targeting ads very accurately.

To enable targeting, go to your personal account on the market platform at vk.com/adscreate. Here you can choose the type of ad:

• carousel (several products in one ad);
• regular post;
• post with a "Join" button;
• a post with the collection of applications (an interested user will leave his contact information in it).

For the announcement, you can create a special post, or you can use an already published one. Then you need to replenish the account with at least 500 rubles. The amount of funds must be constantly monitored, replenished if necessary, otherwise the impressions will stop.

Advertising should create a positive user experience, arouse interest and not provoke a negative reaction. Most likely, it will not work out to attract a lot of people the first time, but regular work with targeted ads will lead the community to success.

Features of communication with the client

To find out something about the product or order it through VK, the client will write to you. Depending on the settings, his message will go directly to your dialogs or to community messages. By the way, if you have messages in the group enabled, do not forget to check regularly, at least once a day.

The sale and reputation of the community depends on the success of the dialogue. It's important to answer:

• fast;
• politely;
• on the merits, informative;
• without claims to the buyer;
• without imposing;
• one message (do not break the answer into several messages following one after another with an interval of several seconds);
• competently.

The seller, who makes spelling mistakes in the answer, puts several exclamation marks, sends 2-3 messages instead of one, does not inspire confidence, does not dispose to himself. Selling on VKontakte will be more successful if you build communication with the client correctly. Do not use ready-made "sales schemes", be sincerely interested in what is important to the buyer, what method of payment and delivery is more convenient for him.

If for some reason a client refused to buy, you should not impose yourself and even more so be rude to him - this is guaranteed to ruin the reputation of the store and scare away other customers.

Pay for goods faster and more reliably through the "Send money" function

The order of payment for the goods by the buyer

When selling goods through the VKontakte group You can use several payment methods:

• transfer to a bank card;
• Webmoney and Yandex Money services;
• VK money transfers.

The last option is perhaps the most user-friendly. Money can be sent from a bank card through messages within the social network. This feature is available to communities, it is enough to enable messages.

To send a payment for an item, the user must open a dialogue with the group, select the "More" tab and the "Money" item. Then he indicates the amount and confirms the transfer. The group administrator can withdraw money to his bank card in a couple of minutes.

Conclusion

Selling goods through VKontakte is a promising and easy-to-organize direction of trade. The functionality of this social network allows you to create a full-fledged online store with a product catalog and payment acceptance. To increase the size of the group, that is, to attract more buyers, you need to create high-quality content and use targeting.

The social network VKontakte has become an excellent platform for promoting your business. In particular, this applies to the service sector and the sale of goods. At the beginning of an entrepreneurial journey, this is a great start that requires almost no investment.

Organizational issues, product selection

Finding the right product is a very important step. It is best to choose a field in which you are well versed. Before pouring a lot of money into the project, you can test it - try to sell goods on order. When you first find customers, and then buy goods.

As practice shows, inexpensive goods are in the greatest demand. These are the budget ones:

• clothing and footwear;
• toys;
• bijouterie;
• mobile phone accessories.

They must be oversized so that the client can receive them by mail.

To assess demand, you can use the popular Yandex wordstat service.

Suppliers can be easily found on the Internet if you enter the name of the required product in the search and add the word "wholesale". Also a good option is to go to the companies that are engaged in production. Many people order goods from Chinese sites (Aliexpress, Taobao and others).

How to sell through your page

In order to start selling, you need to constantly attract new subscribers and promote the page. To do this, you should regularly add posts “on the wall” that may be of interest to the target audience. If this is a sale of cosmetics, then useful articles on the topic of makeup will do. It is always advisable to look at your competitors and try to do better than them.

Information about the purchase should be visible at a glance, so that the buyer does not look for shipping methods and payment details.

Making a separate page (group)

It takes several steps to design a page. Let's consider them in more detail:

• Selecting the type of community (public page or group).
• Come up with an interesting, catchy name. It is important that it be a medium or high frequency key for your topic, because search engines index social networks.
• Designing the appearance of the community (selecting an avatar, pinning a post with an image).
• Using the "products in a group" function. Adding products with images and prices.
• Establishing feedback (message connection).
• Increasing activity in the group by creating discussions, holding contests, posting surveys.
• Completing the "links in the group" section with the website (if any), community leaders, and other external links.

The conversion of the store largely depends on a good design.

Store content must be unique and collect comments. Publications should be done daily (3-5 posts per day). There are certain times when subscribers are more active. It is better to publish posts during these hours.

If you have the funds, then it would be best to order a banner from a professional. It costs from 1 to 3 thousand rubles, but you are guaranteed to have a good cover and menu.

In recent years, e-commerce has grown in popularity. Many businessmen create their own websites, blogs, and also place ads on special trading sites. But the easiest way in our country is to create an online store on the VKontakte social network.

Why this particular site?

VKontakte is the largest social network in Runet, ranking first in the CIS countries and 21st in the world. The daily audience of the site is about 60 million people who not only communicate with each other, but also listen to music, view public pages, groups, as well as buy and sell.

Advantages of the VKontakte store:

• site popularity;
• ease of navigation;
• availability of statistics;
• convenient means of communication with buyers;
• low costs during creation;
• no need for a separate room;
• you don't have to spend a lot of time.

How to open a store based on the VKontakte social network? Technically, it is very simple and accessible to every user, but first of all, you need to figure out what is required for this and what pitfalls await you on the way to a thriving business.

Product selection

The first step is to decide what will be sold. And here fantasy can lead to a very big mistake - to the sale of expensive products. It is tempting but very dangerous to sell digital equipment, Swiss watches, etc. The quality can fail, as well as the inexperience of a novice businessman in the sale of such goods. For the selection and ordering of such products, specially trained personnel are needed, and this requires a lot of time, money investments, which is not very profitable for a novice entrepreneur. Do not work with goods that require certification - food, cosmetics, perfumes. You should start with inexpensive - clothes, shoes, bags, underwear, stationery, jewelry.

Suppliers

Do you want to have a big profit? Order goods in China. This is a very profitable option for a novice seller. Their products are now much better quality, and the cost is acceptable. For insurance, you can use the services of intermediaries from China. You will not have to pay so much for their work - only 5-15% of the cost of the goods and be sure of the quality and delivery time.
If there is no time to search for quality among dubious offers, there is another option - to buy in your own or nearby cities. Of course, it can be much more expensive, but everything is compensated by minimal risks, since the goods can be seen with your own eyes.
Now you need to decide on the amount of the initial purchase. The cost of goods in the purchase is usually 50% lower than the retail price. You will have to pay 25% for shipping and mailing to customers. As a result, the businessman receives 25% of the profit. It's one thing if he has start-up capital or he is ready to take out a loan (which is not worth doing because of the high interest). Another thing is when there is neither the first nor the opportunity to take the second.
Prepayment from customers will not save. Having ordered the goods, the buyer will not wait two weeks, it will be easier for him to go to a regular store. You should start with friends and acquaintances. On the one hand, they will be able to wait, trusting a businessman friend, and the store clerk, on the other hand, will try not to lose face. Friends are the future advertisement.

Legal side

Often, when opening a store, people do not think about the legal aspects of this business. Therefore, it is imperative to pay attention to a number of points, without which the business will be illegal:

• opening of an individual entrepreneur (individual entrepreneur) or LLC (limited liability company);
• selection of the form of taxation;
• trademark registration;
• drawing up a contract for the return and warranty service of the goods;
• drawing up a contract with a supplier;
• viewing the clauses of the law "On Advertising" for further legitimate advertising of the product.

How to open a store

To begin with, we create a business plan and decide on the product. Having decided on the goods and suppliers, you can start creating the online store itself. Previously, it was possible to stop at creating a VKontakte group, but since 2011 Pavel Durov (the creator of VKontakte) has banned invitations to the group of users who are not friends of the administrator. As a result, entrepreneurs found another way out - creating a personal account for a store.

To do this, you will need to enter a phone number, since each new page must be linked to a number. Then come up with a title for the page. For example, "Clothing Store", "Women's Clothing", "Inexpensive Shoes". This should be taken very seriously, because by choosing the right name, you can get more customers who will find the page through the VKontakte search engine or search engines (Yandex, Google, etc.).

The next step is to create a beautiful and eye-catching shop avatar. This can be a regular product photo, a business card, or an image designed by a designer. Be sure to fill out all profile fields. It is necessary to indicate the city in which the businessman works, contact information, as well as brief terms of sale.

And now the most important thing - photo albums. Working with suppliers, you can have a lot of photos with the future product. They will also need to be added to the page as images with captions. Here you need to be very careful not to get confused in this amount of information later. There should be a clear structure and an "invisible connection" with the websites of suppliers, so that later you can easily order this or that thing.

Advice. Do not write prices under product images. This will save you unnecessary work in the future, as they will definitely change. All details in private messages or by phone.

On the wall of the page, you can inform customers about new arrivals and other store news. In a separate album, allocate space for reviews under some image or store avatar.

The page is ready, but something is missing. Or rather, someone. That's right, start adding people. This is the hardest part of the job, because many users can blacklist you or complain about the page. Therefore, as mentioned above, start with your own friends by adding a short message about your services to the invitation.

First orders

Here it is, the long-awaited first order! It all depends on the starting capital. The first option is to order a whole batch. The second is to collect several orders from buyers, and then order from suppliers. Having established a sales system, you can determine the number of units of goods for the next order in batches. This will make the delivery time to the buyer minimal and, accordingly, increase profits.

Important. Create a positive image for your store. Be very polite and attentive to each client.

Advertising

To be successful in sales, you need to periodically advertise your store. The most effective way of advertising is advertising on the public pages of VKontakte. The cost of the post is 300-3000 rubles. The public page should be with the right audience. If you're selling women's clothing, don't advertise on men's publics.

Promotion

How to promote the store? The first way is to invite friends. But the site has certain restrictions on the number of invitations per day - about 20 people. The second way is to sell goods in other cities. One person from another city can advertise and add buyers. The third way is to add friends through special programs, but you can’t do without the services of the so-called “freelancers”.

This method is not very safe, but effective.

The fourth way is to create a VKontakte group. Now you can add friends there from the store page. The group will additionally advertise the product to regular customers. Also, you can use the "Group Statistics" tool to control the number of users, their age.

Opening an online store "VKontakte" is not the highest level of trading on the Internet. This is just the first step on the way to a thriving business. Having crossed it, you can create a site where there will be many more opportunities and, accordingly, customers. Successful sales!