I am periodically asked to recommend online marketing courses. This is not surprising, because today the lives and work of millions of people are moving to the Internet, and those who do not understand the logic of Internet marketing remain practically unarmed - the business is closed, people lose their jobs.
There are many paid and free courses and training programs in RuNet for various tools: SEO optimization, SMM, landing pages and contextual advertising. Some are looking for courses, others create them, others write huge collections that you can spend half your life on. This article differs in that only best online courses on Internet marketing in Runet, where you can study this subject from scratch. But let's start with paid ones.
Paid Online Marketing Courses
1. Online Marketer 3.0 by Convert Monster
A large-scale Internet marketing course is offered by another training center based on an Internet marketing agency - Convert Monster. Practitioner teachers together with curators promise to teach in 90 days and 28 lessons how to analyze competitors, develop unique sales offers and landing pages in Tilda, set up Google Adwords and Yandex.Direct contextual advertising, targeted advertising on VKontakte and Facebook, set up analytics counters on the site and measure the necessary metrics, conduct SEO and usability audits of sites, do content marketing and email marketing, and much more. Graduates are helped with employment. See details and register by this link. The first lesson can be attended for 0 rubles.
3. Profession Internet marketer from Ingate
On the same Skillbox platform, there is another paid course on Internet marketing, but already under the Ingate brand (a well-known digital agency) and Tagline (Ratings, awards and Runet research). The cost of this course is (usually) the same, but the teachers are different and the program is slightly different (almost 2 months shorter). I think that the second course is more suitable for those who want to work in a top digital agency or even specifically in Ingate. Details at the link.
4. Profession "Internet marketer" in Netology
In addition to training, the course includes employment through the Career Development Center, the best students receive recommendations from teachers with a name in the industry. The cost is 32,900 rubles. View .
Other professions in Internet marketing: SMM, SEO, context, copywriting.
5. Profession Internet Marketer from A to Z in Skillbox
Another major player in the online education market, Skillbox, also provides a profession. The cost of the course is from 39 thousand rubles. Practicing teachers, real customers, diploma, employment. Recording .
6. Performance Marketer
Another two-year training program in marketing with employment, with an emphasis on a performance approach. Online classes are combined with offline meetings with strong teachers and employment consultations, as well as excursions to top companies. If you do not have money for training, then you can enter the profession for free, and start paying for the course after getting a well-paid job. Find out more and sign up for the course here.
7. Performance Marketer by Ingate
Don't ask me how the "performance marketer" course differs from the "internet marketer" course, just if you want to have the buzzword performance in your diploma, follow this link and sign up for the course. I am sure only that it is not worse than the previous one.
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TexTerra is one of the most well-known agencies on the market that specializes in complex Internet marketing. They recently launched their own online university, TeachLine, where they train specialists based on their own agency experience. For nearly two months, Texterra staff will be teaching two online classes per week. 6 blocks are waiting for you - from the very basics of Internet marketing to content marketing and web analytics. See details, program, reviews and prices.
And now it's time to list the free courses.
Free internet marketing training
Free training in Internet marketing has been around for a long time, so it makes no sense to type in the phrase “download a short overview course on Internet marketing on a torrent” into a search engine. A lot of useful stuff is already hanging on YouTube, but few people have enough motivation to watch lectures instead of funny videos. If you learn how to search for educational materials on the Internet, including YouTube, watch them, take notes and test knowledge in practice, then you can save a lot of money. But the skill of self-education is not developed for everyone. Therefore, good companies have prepared official free courses!
9. Digital-Start by Netology
This course is not so much about Internet marketing, but about digital in general. It is for those who have decided to come to the Internet, but have not decided to the end in what profession. For effective work, it is important to know at least a little about different areas and specialties. If you are just starting out, sign up for Digital Start. 
Free Netology Courses on Internet Marketing. And you will find a bunch of useful materials from Convert Monster at this link.
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10. IIDF pre-accelerator
This is the eleventh course, which is not entirely about marketing, but it will be very useful for Internet marketers to know about it. Why? Because Internet marketing is only a subsystem in the business system and it is closely related to other systems. The Pre-Accelerator course of the Internet Initiatives Development Foundation will help you learn business as a system quickly, free of charge and effectively. This is an online course, but very practical - it is designed for startups who quickly work through the project, its prospects and innovative attractiveness by watching video tutorials and filling out a questionnaire.
Then this questionnaire is considered by the fund's specialists in order to invite worthy projects to the accelerator, to give investments, a place to work, mentors in exchange for a share in the project. The course includes such topics as: product, economy and demand, team, competitors, market and promotion. Record.
What's the catch?
You can take this course with your real or fictional project. It's not certain that you will become Steve Jobs or Bill Gates, but you will be head and shoulders above other aspiring internet marketers.
Why is online better than St. Petersburg, Moscow and Ivanovo?
Until now, people who have not understood and accepted the digital realities of the modern world are looking for courses in their cities: St. Petersburg, Moscow, Ivanovo, Minsk, Yekaterinburg, Kostroma, Nizhny Novgorod, Novosibirsk, Krasnodar, Almaty, Yaroslavl, Kazan and Kiev.
But learning Internet marketing requires maximum immersion in online - reading blogs, watching videos, communicating in professional communities. Learning in a classroom at desks here no longer makes any sense and is fundamentally not tied to the region. The best experts are still concentrated in Moscow, but at the same time they strive for maximum coverage in the regions via online, so I think it’s not worth signing up for any local courses.
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Only people of the old school consider the Internet a stupid abyss for business and still stick to offline promotion.
But the other part, consisting of 80%, on the contrary, believes that offline is dead and everything is now on the Internet. We will not argue on this topic, because you need to be able to combine.
Therefore, we will simply learn the basics of Internet marketing from scratch, so that in the future, if you do not do it yourself, then at least be able to control the performers.
Themes are different, the basis is the same
Internet marketing is a type of marketing. Therefore, if you expect to see something unimaginably new now, then this will not happen.
Also, if you do not understand conventional marketing well, then it will be even worse for a beginner with the Internet, even if you work according to ready-made instructions and video manuals.
Internet marketing is about tools on the web. This means that this discipline does not study in any way, and other basic topics.
Therefore, it is a bad idea to start studying marketing right away from learning Internet promotion. So you will make a good techie, but a bad marketer.
The same goes for strategy. Internet marketing is a way to achieve an overall strategy.
Of course, inside you also determine how to act in order to achieve goals, but the main course is set by classic marketing, which relies on marketing, market research and dozens of other variables.
We are about internet marketing
Let's say you already have a certain amount of knowledge behind you and your only weak area is Internet marketing.
So you have come to the right place and the day has come when no other company will fool your head that you supposedly have a bad product, and not their hands are growing from another place. But before the start, I will voice a few nuances.
Choose your path
It is impossible to own all Internet marketing. Not because you do not have enough mind or willpower, it is simply physically impossible to do it due to constant changes in this environment.
What you learn today is no longer the fact that it will work tomorrow. And keeping track of all the changes and at the same time having time to get your hand in practice is akin to flying an airplane and simultaneously serving customers in the cabin.
Therefore, if you, as an entrepreneur, have decided that you need training in Internet marketing from scratch, then the main thing for you is to understand the concept of how everything works.
And if you need training for further work in the field of Internet marketing, then you either also need to understand the basics.
And go to work as a marketing director, where you will have many different freelancers / employees performing targeted tasks.
Or you focus your attention on a particular direction and start working in it until the end of your life.
Believe our experience, it will take you several years to become at least 80% familiar with one specialty, provided that you have enough field for practice.
And I am no exception, when concluding a contract for, I always honestly say that I do not know everything, but I have a team that will help if necessary.
Misconception
Some gurus believe that internet marketing is about how to attract customers and convert them into or a buyer.
And if you and I were in 2005, it would be true. Now everything is different, Internet marketing includes almost the entire range of tasks from the classics:
- attraction;
- retention;
- Loyalty increase;
- Fight against negativity
- Support.
- Monetization (conversion).
Such, at first glance, a modest pool of tasks hides dozens of tools.
This is due, first of all, to the fact that people now on the Internet are not just looking for information and then go to offline shopping points.
And now they are online immediately make a purchase. And the further, the more actively everything will happen that way.
WE ARE ALREADY MORE THAN 29,000 people.
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Internet Marketing Basics
Below I will briefly talk about each tool and additionally attach links to our articles for you to study in depth.
But there is bad news, we primarily write for entrepreneurs, so here you will learn briefly about the main thing.
You can already look for details on each tool on specialized sites on topics, I will also give links to the main ones.
1. Sites
If you take a global look at everything that is done on the Internet in terms of site building, then all the creations of Internet marketers, designers and programmers can be divided into three categories of sites.
So, sites are divided into: classic (, corporate sites, etc.), online stores and landing pages. I'll go over each one in some detail below.
1.1. Landings
This type of site, oddly enough, has quite a lot of names: a landing page, a one-pager, a selling site, a landing page, and even a “landos”.
In short, these are sites that are located on just one page and their main task is to sell a specific product or service.
That is, landings are made either for a specific product, or for one direction.
Landing These sites are intended solely for one thing - to convey the value of the product to the client and get his contact information, which the manager will later call and squeeze the client.
If you need to immediately sell from this site or plan to place more than 10 products on it, then this solution is not suitable for you.
1.2. Sites
For more understandable communication, we will call them - multi-page sites. Such a site is easy to distinguish, you guessed it, by the number of pages.
If there are more than one of them, then this is definitely not landing. To determine for sure what suits you best, I highly recommend our article.
Multi-page sites have been made since the very early days of the Internet. However, the trend is increasingly shifting towards multi-landing.
This is when each page is made in the style of a landing page. Yes, this increases the cost by 3-5 times, but the efficiency is equally growing. We noticed this on our own, since all our sites are made this way.
1.3. Online shopping
An online store is a website where you can purchase goods without visiting a store.
This explanation is enough, since this tool is not new and does not require a special presentation.
If you sell non-piece goods, then you either already have an online store, or will soon be due to market trends.
Online store It is technically not difficult to make such an online store, it is difficult to make it sell.
The main problem with online stores is too many pages.
And the more pages, the more chances the client has to leave. After all, he may not like something, he will get confused, or some element will not work for you at all.
And I will tell you a terrible secret. The vast majority of online stores are unprofitable.
Since when opening such sites, many people forget to calculate the logistics, the cost of attracting a client, the constant improvement of the site, managers, and so on.
Therefore, if you still decide to enter this field, then look towards narrow niche online stores with little competition, and the costs will decrease and customers will be easier to buy due to the exact one.
2. Email marketing
3 years ago I heard the phrase somewhere: “Email marketing is dead”. 2 years ago I started hearing it all over the internet and repeating it myself.
And now I don’t stop hearing it, but I just don’t speak it myself anymore. Despite common misconceptions, email marketing is alive and well.
For example, the Mann, Ivanov and Ferber publishing house generates up to 30% of sales per year with its help.
For example, we have a weekly digest of all useful articles from the blog. Someone has a list of new arrivals of goods for the week. Personally, I really like the newsletter sent by Aviasales.
For the successful implementation of this tool, you need to think not only about how you will legally collect the base.
But also how to make sure that your newsletter is read and expected. To do this, you will have to work hard on the ability to write usefully and effectively, and this business also needs to be learned.
3. Auto funnels
There are 3 ways to create an auto funnel: e-mail, social networks and instant messengers. We will immediately discuss everything with you, because they are built on the same principle.
And they differ only in the platform of interaction and a few minor differences that it makes no sense to voice, since everything is changing too dynamically.
That is, the client receives messages depending on his actions (clicks, interactions, openings, and so on) according to the mechanics you thought out in advance. Moreover, payment and issuance of the product also occurs on autopilot.
It is not difficult to create an auto funnel, but it is very time consuming, since you need to think through all the logic and write texts with a design for each step.
From the point of view of the technical part, there are now a huge number of ready-made solutions with a cost of 500 rubles per month and a simple interface for use, so there will definitely not be any difficulties.
4. SMM marketing
A lot of entrepreneurs continue to soar in terms of smm in the clouds. And believe 2 rumors: that attracting customers on social networks is free and that a specialist who works with social networks leads and promotes them at the same time.
No, there is a third one. All this is worth 3 kopecks. If this is about you, then first read our article, where we destroyed all these myths
4.1. Group management
The group will be beautifully designed, posts will be published and designed in a single corporate style, there will be many likes, many comments and, of course, many orders - this is a standard understanding of group management for many.
But the only problem is that there are a lot of likes, comments and orders, one reference is not enough.
That's right, the introduction of a group is not just taking pictures from another community and posting them on your own.
This means that you must generate unique content based on the preferences of your audience.
Vkontakte community 4.2. Targeted advertising
It is called targeted because it can be targeted, well, it’s logical.
That is, specify the gender, age, location of a potential client (+ dozens of other parameters) and the ad will be shown to him.
Targeted advertising For a long time, I also did not understand why the smm-schik is not a universal profession. But you will understand this only when you start to understand it yourself.
4.3. crops
This word does not mean that you are sowing your ads somewhere, but that your posts are starting to appear everywhere.
That is, for this you use agreements with opinion leaders, buying advertising in other communities, embedding in other people's videos and posts. Maximum coverage is the main task of sowing.
Previously, no one singled out this task as a separate area, but with the advent of large budgets in SMM, specialized people began to deal with this matter.
These are those who know how to effectively spend 20-50-200-400 thousand in one day and convey their idea to their audience. Such actions are especially noticeable during presidential elections.
Sowing 5. Content Marketing
I have good news for you. Remember the talk about email marketing? That he died and all that.
So, the opposite has been said about content marketing for 2 years now. That he is not only alive and the future belongs to him, but that it is on him that all advertising and all customer acquisition will be built.
I wouldn't really believe it if we hadn't bet on him a couple of years ago. And I can say that we took the Jackpot, and thanks to it we get customers automatically.
So what's the good news? The news is that you still have the opportunity to hop on a train that is just starting to move.
That is, you can start creating content that users are looking for and that will convince them to take the actions you need.
This is the essence of content marketing, a person studies your material, gains confidence in you, and then buys your product.
Native advertising When they talk about content marketing, for some reason they immediately remember only the blog on the site.
But in fact, there are many more ways to interact with a client using content.
For example, one of our clients created a Youtube channel where he shows how he builds houses. You just need to find your perfect one and start “manufacturing and releasing” it.
6. SEO
“My article is in 1st place in Yandex! Hurray!!!”, – this is what you should say after the successful implementation of SEO promotion.
Getting your product, service or blog article to the top of the search engine is a big deal. And the sphere is engaged in such manipulations, as you may have guessed, Search Engine Optimization.
Search results Studying SEO shook me from side to side. Sometimes I thought that this was the most complicated and routine process, sometimes, on the contrary, it seemed to me the easiest and most interesting.
But now, after several years of promoting, at least our blog, I can say for sure that this is a lifting tool even for an entrepreneur. But with a large volume, it is better to give this business to seo-specialists.
Roughly speaking, this direction can be divided into five parts: collecting the semantic core (key queries), technical adaptation of the site, optimizing articles, buying links and site usability.
You didn’t think about the latter, it has long been proven that the more people interact with your site, the higher you will be in the search.
This is a kind of signal to search engines that you have relevant and interesting information.
7. Contextual advertising
When searching in Yandex or Google, as a rule, the first 4 lines that you can see in the list are paid advertising messages that are shown relevant to your query.
contextual advertising Using queries such as “buy a greenhouse” or “ ” you can attract exactly hot customers who want to buy goods “here and now”.
But this is not the case in all areas. For example, in the sale of luxury real estate or accounting services, due to high competition, the cost of a click can reach several thousand.
The sphere differs from the sphere, as well as the city from the city. Therefore, before you fit into the whole mess, be sure to explore the potential.
By the way, many clients believe that contextual advertising in Yandex is much more effective than in Google (after all, we live in Russia and use a Russian search engine).
But actually it is not. Their shares have been the same for a long time. And taking into account the fact that the cost of a click on Google is much less, like the competition, it looks much more attractive.
Therefore, I strongly advise you not to neglect setting up advertising on Google. This is for you, as a note.
Internet Marketer is a specialist who carries out a set of marketing activities in the field of network technologies in order to promote goods and various services on the market.
In other words, marketing strategies and tactics used in real business are transferred to the world of network technologies. The package of marketing actions includes the following:
- market research;
- attracting and retaining customers;
- improving the quality and attractiveness of products to a certain level;
- creating a positive image of the company.
The profession of an Internet marketer, despite its novelty, is in great demand, especially in the CIS markets. With the growing popularity of online stores, the demand for specialists who create and maintain sales sites is also growing. Moreover, the trend is such that the growth in the number of online stores does not keep pace with the emergence of the required number of Internet marketers, despite the fact that Internet marketing as a new discipline is developing rapidly. And it already has its own rules and laws. Properly used Internet marketing methods, such as contextual advertising, E-mail marketing, SEO optimization, web analytics, allow you to create successful online stores and auctions where you can buy absolutely everything. Among the most famous are AliExpress, Ebay and many others.
Internet marketing requires a variety of skills:
- ability to analyze the market, sites;
- organize advertising campaigns;
- track traffic channels;
- supervise specialists (SEO, SMM, E-mail marketers).
At present, traditional intrusive advertising in the real business is on the decline and annoys consumers. While online advertising is gaining momentum, especially in social networks, where the population of the country spends a lot of time. There is also all the information about consumers that Internet marketers analyze and can make forecasts of consumer behavior, while also introducing their advertising on social networks. Promotion in social networks can double the sales of goods of an online store.
Features of the profession
Functional responsibilities of an Internet marketer are extensive and combine, as in the name of the profession, the skills of a marketer and a specialist in Internet technologies, namely:
- conducting classical marketing research on the Internet - analysis of competitors and the position of your company in the market;
- creation of marketing strategies and tactics to attract potential buyers - Internet users;
- active promotion of the company's brand, creation of its attractive image and promotion among communities in social networks - Vkontakte, Facebook, Google +, Instagram, Twitter, LinkedIn, YouTube, etc.;
- creation of advertising campaigns through traffic from paid sites in browsers (Google, Yandex, Rambler, etc.) and social networks;
- optimization of CPL, CTR, CPC;
- management of SEO-promotion of the site, filling the content of the pages;
- developing an email marketing strategy — setting up triggers and creating mailing layouts, regularly analyzing their effectiveness;
- direct mailing to the address base of interesting offers of the company - direct-marketing;
- promoting the growth of organic traffic in search engines for key queries;
- conversion of traffic into leads;
- analysis of the effectiveness of advertising, web analysis, usability and A / B testing;
- development of advertising materials - banners, posts, landing page;
- creation of advertising budgets and media plans;
- constant monitoring and optimization of the effectiveness of advertising campaigns;
- mobile marketing with site optimization for mobile devices;
- retargeting setup.
Pros and cons of the profession
pros
- High demand and appropriate pay
- The need to constantly develop
- Lots of creative work
- Ability to work remotely and combine multiple projects
- The opportunity to get a profession without studying at a university, but on short-term courses
Minuses
- At the initial stages of work - a small salary
- Possible customer dissatisfaction with the results of work
- A lot of routine and monotonous work related to monitoring and statistics
- When working as a freelancer, the possibility of dishonest payment by the employer
Place of work
Internet marketing is a universal profession that allows you to work both in the IT field and in retail: e-commerce, new media, games, web portals. It is possible to work as a freelancer, which is provided by sites for specialists of any level: freelancer.com, fl.ru, weblancer.com, freelance.ru.
Important qualities
- Creativity
- Analytical mind
- constant striving to learn new things
- special flair for fashion trends on the Internet
- the ability to work ahead of competitors and find a way out of deadlock situations
- initiative
- responsibility
- perseverance, patience
- ability to negotiate
- ability to work with large amounts of information
- the ability to switch from creative work to routine
- perseverance in overcoming difficulties
- sociability
- leadership skills
Internet Marketer Training
Successful Internet marketers can be graduates of marketing, journalistic and sociological areas of universities who are accustomed to working with information and statistics, familiar with the behavior of mass Internet users.
Salary
Salary as of 12/11/2019
Russia 24000—70000 ₽
Moscow 40000—150000 ₽
Working as a freelancer, you can combine several projects. An experienced Internet marketer can receive a salary at the level of top managers. But even a mid-level specialist has a much higher salary than traditional marketers in a real business. Remuneration is based on the specific results of the work of an Internet marketer: an increase in sales to specific numbers, an increase in profits, etc.
Career steps and prospects
An aspiring Internet marketer can start their career as an intern or marketing assistant in an industry of interest while still studying. As a rule, he will have to deal with the most routine work - statistics and monitoring. The next step is a junior Internet marketer, then an Internet marketer, a senior Internet marketer, and further to the head of the marketing department (marketing director).
Interesting facts about the profession, terminology
The processes of attracting and retaining customers can be divided into 4 main stages:
- Lead generation is to attract a client to the site and convince him to make the first purchase.
- Lead management or work with "leads" (lead management) - a set of actions to turn potential customers into leads who are ready to buy a product or service.
- Lead conversion, or closing deals (lead conversion) is an action aimed at eliminating customer objections during the closing of a deal.
- Repeat sales (account management) - work with existing customers, encouraging them to make repeat purchases, customer service.
Video: How to become a cool Internet marketer?
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2. I confirm that the mobile phone number indicated by me is my personal phone number allocated to me by the mobile operator, and I am ready to bear responsibility for the negative consequences caused by the indication of a mobile phone number belonging to another person by me.
The Group of Companies includes:
1. LLC "MBSH", legal address: 119334, Moscow, Leninsky Prospekt, 38 A.
2. ANO DPO "MOSCOW BUSINESS SCHOOL", legal address: 119334, Moscow, Leninsky Prospekt, 38 A.
3. For the purposes of this agreement, “personal data” means:
Personal data that the Client provides about himself consciously and independently when filling out an Application for training / receiving information and consulting services on the pages of the Website of the Group of Companies
(namely: last name, first name, patronymic (if any), year of birth, level of education of the Client, selected training program, city of residence, mobile phone number, email address).
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8. When working with the personal data of the Client, the Group of Companies is guided by the Federal Law of the Russian Federation No. 152-FZ dated July 27, 2006. "About personal data".
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14. This agreement governing relations between the Client and the Group of Companies is valid throughout the entire period of the provision of the Services and the Client's access to the personalized services of the Website of the Group of Companies.
LLC "MBSH" legal address: 119334, Moscow, Leninsky Prospekt, 38 A.
MBSH Consulting LLC legal address: 119331, Moscow, Vernadsky Avenue, 29, office 520.
CHUDPO "MOSCOW BUSINESS SCHOOL - SEMINARS", legal address: 119334, Moscow, Leninsky Prospekt, 38 A.
Learning is a continuous process. And thanks to the Internet, it's also convenient. If you have a little time left, we suggest devoting it to self-education. We chose 50 free online courses, lectures and useful books on marketing that you can visit from the comfort of your home.
Marketing Basics
1. Marketing. Polytech
Foundation Course: You will gain an understanding of marketing as a market approach to business management. Learn about practical examples of tools. And also study methods of marketing research of consumers, pricing, marketing communications and branding.
2. Marketing - quick start
Course from the Higher School of Marketing. You will be able to navigate marketing models and tools, market analysis, consumer segmentation, positioning and promotion of the company.
3. Marketing management
The course is devoted to the study of areas in which marketing intersects with the strategic management of the company. You will learn how to apply marketing tools in the analysis and development of commercial policy.
4. Landing page creation
Theoretical online course "Creating a Landing Page" from Tilda Publishing. The course will teach you how to design, design and launch conversion landing pages and increase the number of customers. You will be able to create your own landing page, even if you didn’t know what it was before the course.
Internet Marketing
5. Internet Marketing Basics
Course for a little immersion in the field of marketing. You will learn how to create a group on a social network, fill it with content and attract the first potential customers. Study the strategies of successful Internet companies that you can learn from and determine the vector for developing your own business.
6. Training in crowd marketing
A two-hour course by Igor Rudnik for beginners and advanced link builders. The program includes 18 lessons on site selection, link types and spam detection.
7. Video course on Internet marketing
Teaching the basic principles of Internet marketing. You will learn the basics of target audience segmentation, competitor analysis, audit, SEO, content marketing and web analytics. The course will be especially useful for business owners and employees of B2B companies.
Yandex, Google and social media
8. School of Internet Marketing Yandex
A course for beginners in Internet marketing and those who are just planning to develop professionally in this area. You will analyze the main set of classic tasks that any business faces: informing the audience about the release of new products, attracting customers and increasing sales, increasing the average check, and others.
9. Direct School
A course where you will learn how to place your first advertising campaign in Yandex.Direct. You will understand how contextual advertising works, and also go through all the stages of creating a campaign: from selecting keywords to sending ads for moderation.
10. School of Metrics
Metrica is a free web analytics system that will help you get to know your site visitors better and improve business performance. This course will help you get started with Metrica.
11. Webmaster
Webmaster is a service for site owners that helps to improve its display in search results, monitor query statistics, monitor impressions, clicks, CTR snippets and other indicators. And it will also help you find out if the site is displayed correctly on smartphones and tablets. All the secrets of Webservice are in this course.
12. Yandex.Direct: preparation for certification
A special course to prepare for certification in Direct. The hosts are the leaders of MediaGuru. The program deals with 4 topics: CPC and payment management, keywords, operators and templates, advertising settings, display strategies and optimization methods and audience selection conditions.
13. Google AdWords Advertising Basics
A course on the basic principles of the Google Adwords system. You will learn how to properly set up contextual advertising for Google so that the search shows advertising messages only to those users who are interested in them. And then analyze the result and optimize the settings for the next run.
14. Data analysis in Google Analytics
A course from a certified speaker of Google Partners, a teacher of "Netology" and WebPromoExperts Andrey Osipov. Designed for those who have already worked with web analytics and want to develop further.
15. Marketing strategy in the digital environment
Course from teachers of the Higher School of Marketing and Business Development. You will learn how the company's website should look like, develop a strategy, learn how to make a landing page, calculate a banner sales funnel or analyze data from Google. Analytics and Yandex.Metrics.
16. Course on OK
An educational course that tells how to work with social media correctly: build a strategy and promotion, find insights, and be creative in solving all problems. All these important stages are considered on the example of Odnoklassniki with the best IKRA teachers.
Email newsletters
17. Email Marketing Basics
SendPulse marketer Alexander Rys prepared a course on the basics of email marketing for beginners. After studying 5 lessons, you will find answers to the following questions: how to develop an effective email strategy, build a database of contacts, make a mailing list that will bring profit and avoid getting into spam.
18. Newsletter of Glavred
Illustrated email course by Maxim Ilyakhov. Helps to make the text strong, understandable and honest. You will learn how to find and remove excess. Letters with lessons and tips come every week.
19. The language of modern advertising and media
About how the language of the media is changing, how to analyze journalistic texts and how to write them yourself - an online course of St. Petersburg State University.
Video lectures and podcasts
20. Cybermarketing
Free seminars and courses on internet marketing. Classes are taught by the best Runet experts in the field of website promotion, contextual advertising and other Internet marketing channels.
21. Netology TV
Video lectures by the best Runet experts in the field of Internet business, marketing, e-commerce, web development and other areas of the online industry.
22. SeoPultTV
23. Texterra
In the Texterra video blog you will find useful materials on Internet marketing, SEO and content marketing, as well as interviews with employees and an inside look at the life of the agency. New videos are released every week.
By the way, if you are ready to invest in your education, then Texterra offers a paid online course - these are 22 lectures of 1.5 hours and systematized knowledge necessary to work with the field of Internet marketing. At the end of the course, a diploma is issued at the end of the course.
24. eLama
On the eLama channel - recordings of eLama webinars on contextual advertising, web analytics, targeted advertising and online marketing. Every week, the authors post video answers to questions from subscribers.
25. Completo
Video channel of the marketing group "Completo". Webinars, speeches at conferences and other videos where the company's experts participate.
26. WebPromoExperts
WebPromoExperts Academy of Internet Marketing publishes useful lectures, webinars and meetings on its channel on topics: SEO, contextual advertising, SMM, usability, web analytics, email marketing and others.
27. Google for Business
Official channel Google AdWords Russia. Here, the Google AdWords team regularly shares tips for advertisers on how to manage and optimize your AdWords account, Google Online School video tutorials, and more.
28. Yandex. Training in advertising technologies
29. Ad Automation with HiConversion
30. SMM without cats
An audio program for SMM-specialists, entrepreneurs, marketers and anyone who plans to enter the social Internet using white mechanics. The author of the podcast is Elnara Petrova, the creator of the SMM Specialist School online course.
Help Books for Marketers
31. Marketing hack
Attention! This book will change the way you think about marketing once and for all. Its author, Phil Barden, a marketer with 25 years of experience, talks about a completely new approach to marketing. It is based on clear scientific data, the results of studies that reveal the main secret: why people buy something.
The book contains dozens of working cases that will help you make people crave to buy your product.
32. On the air - word of mouth
This book is about how to use recommendations to promote products and services. With a limited or no budget at all. You may be asking, "How can we get people who don't work for us, who we don't pay for services, to sell our product?" The author replies: “You can’t force them to sell. But to make you want to sell is very possible. With this book, you will have an arsenal of referral marketing techniques at your fingertips.
33. Email Marketing Strategy
Email marketing is known to be the number 1 channel for return on investment. The situation on the market has changed dramatically over the past five years. The competition for e-mail marketers has grown exponentially. There were more mailings in the mail. But have they gotten better? Prettier - yes, but as useless as most of these letters were before, they remain so now. Vitaly Alexandrov, founder of the Out of Cloud e-mail marketing agency, is sure: it's all about strategy. The book will help you increase conversions using direct marketing channels: push, e-mail, sms, call center.
34. Valuable decisions
The book is about how to raise prices correctly in order to maximize profits while maintaining customer loyalty. It was written by Roman Tarasenko, an experienced consultant and marketer. He literally explains on the fingers the mechanism of competent pricing and its close connection with such a concept as the value of the product. He tells what discounts are and how to properly reduce prices, why bonuses are needed, as well as how to dump correctly and why do it at all.
35. Build a personal brand
In this book, the author explores the work of leading theorists in the field of business culture and explains how branding techniques can help us develop creative thinking. The book is a unique resource for creative minds, entrepreneurs and teams, and can also be used by anyone facing major life decisions.
36. Business Evangelist
In this book, Sergey Abdulmanov, marketing director of Mosigra and author of the bestseller Business as a Game, talks about various aspects of content marketing, brand journalism, and the work of company evangelists. Tells briefly, in an interesting and accessible way, illustrating recommendations with practical examples.
37. Fundamentals of project management
A comprehensive illustrated guide to project management (based on the classic PMBOK body of knowledge). This book helps aspiring project managers get through their tough jobs. It is accessible and easy to learn, reveals key concepts and concepts, answers common questions, and helps you deal with the chaos that surrounds many projects.
38. School of SEO
This book is about what makes a business leader successful in today's global economy. Each chapter includes lessons and insights from twenty CEOs - one from each of the G20 countries - collected during a large international research project. The authors present their insights and findings in the form of seven accessible workshops that provide a step-by-step guide for anyone who is new or planning to become a CEO and wants to develop the necessary skills.
The author of the book, entrepreneur and teacher Nir Eyal, talks about 4 stages that form the habits of buyers. And also about the tools that Pinterest, Twitter and Instagram use to keep the viewer's attention. You'll learn techniques to help keep consumers coming back regularly without aggressive marketing and expensive advertising.
40. Refresh page
In his book, new Microsoft CEO Satya Nadella tells the company's recent history against the backdrop of the current challenges of the digital age. About personal transformation, about changes at Microsoft, and about technologies that will soon transform the world. About how to compete with the sharks of the industry, about the ethical problems of developing artificial intelligence, about the social responsibility of business and the growth of transnational corporations.
