There is such a profession - a copywriter. Copywriter - who is it and what does it do? Who are copywriters

Hi all. Vasily Blinov is with you, and today I will begin to disassemble in parts one more, I would say, the most popular and in demand - a copywriter.

Who is a copywriter and what does he do? A question that for many novice guys trying to make money at home remained a mystery. In this and several subsequent articles, I will try to answer it and explain who it is, how to earn money as a copywriter, why I recommend everyone to master this specialty, and what it can give you.

Alas, not everyone understands the essence of this profession.

I study every day and train my copywriting skill, in a couple of years, thanks to him, I managed to earn more than a million rubles. I would not call myself a professional copywriter, but I have already learned some knowledge.

I also took several paid courses during this time and met dozens of freelancers-remote workers who work in this specialty in large and small projects, have a good income and at the same time freely travel the world. You can work both in the office and remotely from home.

Copywriter - who is it and what does it do

copywriter (English) copywriter from copy— manuscript, text material + writer- writer, author) is a person who can competently write and compose a text that conveys the main essence of the material presented by him, interests the reader and answers the question posed.

In simple words, he writes texts to order. Texts can be selling and informational, and then they are already divided into types, topics and other specifics. I talk more about this in an article about that.

What are the responsibilities

In addition to the task of writing texts, the duties of a copywriter may include services such as:

• rewrite,
• editing,
• proofreading (grammar, error correction),
• writing headlines and slogans
• selection of thematic images,
• text formatting,
• SEO optimization.

A good copywriter, of course, must know everything, especially be able to write without errors and know SEO optimization (correctly apply keywords in the text).

It happens that a person writes really cool, his works are interesting to read, they carry a valuable informative component, but there are a lot of errors in the text. Therefore, it is easier to hire another proofreader to check. I myself write in this way, the main thing for me is to convey the essence and answer the question, and the corrector checks for errors and typos.

Why are copywriters always in demand?

In my opinion, this is the most important and sought-after profession on the Internet. Recently, more and more often I see ads with this vacancy on very large and popular sites.

Now I will explain what the reason is, so to speak, the opinion of the employer and tell you the principle of the entire Internet. For beginners without experience, it may not be entirely clear, so you can always ask your question in the comments to the article.

The demand for writers and authors of texts is explained by the fact that our entire Internet consists of symbols. Websites are made up of headings, phrases, descriptions, and various texts. Millions of news, posts, articles, etc. are written and published every day.

The fact is that text is so far the only source of information that is easily perceived by people and search engine recognition algorithms. These algorithms give us answers to our questions that we ask in Yandex and Google.

If you look at our global network from the other side, then 99.9% of the sites we visit are created in order to attract an audience of readers / viewers and earn money by advertising our own or others' products and services. And in order to attract more audience, you need information of interest to it, that is, texts that copywriters write for money or the creators of these sites themselves.

Finding good authors is not easy. There is a stereotype on our Internet that copywriters earn little, here, read my article,. Dozens of copywriters whom I hired have already passed through me, but, alas, there are few people who really wanted to learn how to write well and understood the prospect of this skill in life.

Basically, people only want money and they don't care that they write complete incoherent nonsense. Having tried once and not living up to their expectations in income, they of course merge. In the next article, I will definitely tell my story,

I am also ready to take on a team a couple of people who are ready to seriously master this direction. You will have to write on such topics: travel, freelance, remote work, earnings at home, reviews of various projects, programs, and much more. If you are ready, then write to me in a personal VKontakte ( vk.com/vasiliy_blinov) marked "Copywriter job".

Profession benefits

Why did I decide to study this profession? One of the mistakes of beginners is that they do not understand why they learn to write and master this skill, how it can be useful in life. It is clear that by fulfilling orders, you can earn. But when you write, make up the structure of the text, it can be an article, a book, a series of letters, a product description, and more, you learn.

You learn to think, find and process information, express your thoughts, understand the reader and make his life better. I'm talking about informational copywriting. No wonder they say that a book is the best teacher. And when you write a book yourself, you learn even more.

Another plus is when the task of a copywriter is to sell. The richest people on earth are those who know how to sell. Sell ​​yourself, your time and your services. Here psychology is applied in the text, the influence of words, fonts, colors, etc. on the audience of buyers. Everyone needs to study this science when you write - you think, choose words, gain experience, experiment.

If you associate the word "sell" with something negative, then I'm sure you earn a little. You need to change your attitude.

Another nice bonus, which is already clear, is that the work can be done from anywhere in the world. As I said earlier, many of my acquaintances travel and write articles for various online magazines. Starting with legal topics, ending with health and beauty.

As a blogger who is looking for and working with copywriters, I can say that there are a lot of people like me who need authors in any subject. There are hundreds of good jobs. If you learn how to write well, any site will hire you, because the content for it is the main problem.

Chat of all copywriters and authors of Runet in Telegram.

Friends, we have created a general chat so that you can exchange experiences, share useful information on copywriting, communicate, search for employers and performers.

Conclusion

It seems that everything that I wanted to tell today about the profession of a copywriter, in the following articles we will analyze in detail individual questions about how to become one, and wages.

Stay tuned. If the article was useful to you, then share it with your friends on social networks.

You can leave your questions in the comments below and what do you think about all this. Have you ever tried to write, and how would you rate your ability?

I wish you all success!

P.S. Don't forget about the job offer in my team.

There are two opinions. The first is that a copywriter is a person who can literally “print money”. The second is that a copywriter is a “rogue” who does what he does because he is not good for anything worthwhile.

Which opinion is correct - we will analyze in this article. Looking ahead, I will say that copywriters are different. And let's find out what's the difference.

Be sure to check out our free training (opens in a new tab).

And first, let's look at the most common type of copywriter - who they are and what they do.

Who is a "regular" copywriter, and what does he do?

In Russia, a copywriter is a live text generator for websites. Today, search engines pay great attention to ensuring that the site is filled with a large number of original articles. Then they consider that this site is “useful”, and push it to the first places in the search results.

That is, such sites begin to receive free traffic from search engines, which they then somehow convert into money. But in order to have enough money, there must also be a lot of visitors. And for this, there should be a lot of content (text articles) on the site.

Therefore, copywriters today are people who write A LOT of articles every day, and on completely different topics. The same person can write today about power generators, tomorrow about the treatment of gout, and the day after tomorrow about ways to train raccoons at home.

And the question is - how do people who need texts for the site find such "universal" writers?

Where does a copywriter get orders from?

There are many special Internet exchanges where both you and any other person can register, call themselves a copywriter (fortunately, they won’t ask you for any diplomas and licenses), and start earning by writing texts.

Here are some of the most popular exchanges for copywriters:

• Freelance.ru
• Weblancer
• Etext.ru

Working through exchanges is the very first stage of working with customers, and you won’t see big money there. Simply because several thousand more copywriters are registered on the same exchange, who also need to eat something.

Most copywriters use this tactic. They first carry out several orders at low cost for different customers to show the quality of their work and their responsibility.

And then the customer invites them to a conditionally permanent job. That is, of course, they don’t register a copywriter anywhere, and they don’t have any entries in their work book. It's just that the customer begins to give all orders directly to the selected copywriter, bypassing the exchange.

This type of cooperation is beneficial to both parties. The customer is sure that his articles will be written with high quality and on time. And the copywriter does not pay commissions to the exchange, and, as a rule, he already receives much more than through the exchange.

As a rule, at the second stage of cooperation, the customer even stops giving the copywriter technical tasks. Whereas when working through the exchange, this is a mandatory component. Let's take a quick look at what a terms of reference for a copywriter is.

The terms of reference is a description of what exactly the copywriter should write. The more detailed the TOR is, the better.

Usually, the terms of reference indicate the topic, title of the article, the main key query for which the article should be optimized. They also indicate the “tail” of the key query - these are smaller keywords derived from the main “key”, which must also be used in the text.

Well, the general requirements for the text are to write in a more colloquial language, or vice versa - in a more academic one. How best to formulate the first paragraph, what to write in the conclusion of the article, and so on.

If all this is correctly described in the TOR, then the copywriter is very lucky. This will facilitate his work, and then most likely there will be no problems with the customer when submitting the work. And it often happens - the customer says "write me an article about London." And the copywriter writes about Big Ben and the features of obtaining a visa. And in the end it turns out that it was necessary to write not about the city, but about the London nightclub.

You can download an example of TOR for a copywriter. Then it will come in handy.

And as I said above, when working with a regular customer, the need for detailed technical specifications usually disappears. There, the copywriter is already given only a set of keywords for optimization, and he does the rest himself.

But in order for the customer to want to work with you all the time, you really need to be able to provide high-quality textual material. And let's look at how a copywriter works. All his work can be divided into three stages.

How do copywriters write their articles?

#1 - Information Gathering

Having received the terms of reference, the copywriter opens many articles on a given topic. For example, he needs to write an article about growing dwarf pines on his windowsill.

Thank God, the Internet is big, and he is far from the first to write something on this topic. Here begins the stage called "vacuum cleaner". The copywriter literally "sucks" all the information from the articles into himself, and then gives it out in a different form, in other words, but with the same meaning.

He cannot think of any other meaning, because he is not a specialist in growing dwarf pines. And it only remains for him to repeat what others have written. But at the same time, it is important that the article is “original” from the point of view of search engines.

#2 - Text Checker

The good news is that search engines are robots. And not the smartest either. Where a person immediately notices that such and such an article was almost entirely “torn off” from another article, the robot will take it as completely original.

But the copywriter definitely needs to check the level of "originality" of what he did. This is one of the main parameters of the quality of his work. And it depends on whether the customer will accept his work or not.

And for this, the copywriter goes to a resource like this one, inserts its text into the box and checks it. Let's say the value is originality not lower than 96 - 98%. If it turned out lower, you need to refine it. That is, again, swap words, replace synonyms, and all that stuff.

There are also other formal parameters of text quality. For example:

• Percentage of water in text
• "Nausea"
• "Academic nausea"

If the indicator of the same "nausea" (the use of the same word in the text) is too high, then the text must be rewritten. The same with “water” is the use of empty words that only complicate the understanding of the text, and are written exclusively “for volume”.

Theoretically, more “dry” articles are more likely to get into the TOP. But this is only theoretical. In practice, it turns out that people like to read more lively articles. And if the article is written as a scientific report at the institute, then no one will read it.

After the desired level of "originality" and "quality" of the text is obtained, the copywriter proceeds to the final stage of work - optimizing the text for SEO.

#3 - Optimizing text for SEO

Actually, for the sake of this, everything is started. We need not just an article, but an article that search engines will show in the first places for certain queries. And at this stage, the copywriter places in the article all the necessary keywords that he has spelled out in the terms of reference.

Usually the most attention is paid to the main keyword. It should not be too much in the text, but not too little either. They try to insert the main "key" in a direct word form:

• In the title of the article;
• In the first paragraph;
• In the subtitle (slightly changing the word order);
• At the end of the article.

Then the person who will publish the article will place the same key in the description, in alt tags for pictures, and in other places. So we will ensure that not very smart search engines still understand that in our article we are talking about this, and not about something else.

As you can see, this is not the easiest job. Find material, write a formally high-quality text, optimize the finished text for the necessary key queries. Perhaps such a difficult job should be paid accordingly? Unfortunately no.

How much do copywriters get paid?

Above, we described the ideal workflow of an ideal copywriter. When it produces really high-quality text material that both search engines and people will love - live readers.

Some copywriters try to work that way. And others simply issue tons of printed characters per day, without really thinking about the consequences. But both are paid very little. 50-70 rubles for 1000 characters with spaces (and sometimes without spaces) - this is the "normal" rate of a copywriter in Russia today.

The most expensive and elite copywriters will charge 100-150 rubles for 1000 characters. But at the same time they will have big problems in finding customers.

That is, an ordinary copywriter needs to write 10 thousand characters a day in order to earn 15-20 thousand rubles a month. And this is provided that he will work seven days a week. Why are copywriters paid so little?

Why are copywriters paid so little?

The point here is not that they have a very simple job. Above, we have already seen that everything is far from being so simple there. For doctors, too, for example, the work is not easy. But for some reason no one is going to pay them a million a month.

In fact, there is only one reason - there are a lot of copywriters. And there are far fewer customers. Accordingly, customers can dictate almost any conditions, and there will always be several performers who will be ready to work under these conditions.

In addition, even if the customer suddenly wants to find the best and most expensive copywriter in the world, and decides to pay him 1,000 rubles for 1,000 characters, it’s far from a fact that he will get the job done with high quality.

Oddly enough, but the quality of the work of a copywriter does not depend on the price of his services at all. Someone who writes for 30 rubles for 1000 characters can work for you several times better than some "elite" who orders cheaper than 100 rubles. for 1000 characters and does not look.

But in any case, these are all very low earnings with a very high load. But there are copywriters who can earn several thousand dollars by writing just one text (and not even a very long one). Yes, there are. But these are completely different copywriters.

How to earn $300,000 a month as a copywriter

You see what's the matter, in Russia the word "copywriter" means something completely different from that in the rest of the world. Our copywriters are the same “generators” who write articles for sites in order to promote them in search engines such as Yandex and Google.

In the West, a copywriter is a person who writes selling texts for magazines, newspapers, or the same sites. And here the payment for the work does not depend on any formal indicators such as “wateriness” or “originality”. The only thing that matters here is the result - how well the text will sell.

If you learn exactly how the printed word makes readers take out their bank cards and buy what you offer, then you will definitely never have problems with money.

Aspiring sales copywriters (sometimes referred to as "commercial writers") usually take a percentage of the sales they make with text. A sales letter can be posted in the mailing list, or on, or on social networks. And even on interest alone, you can earn from one hundred thousand a month (by writing only 1-2 texts).

And seasoned copywriters take 100 - 300 thousand just to write the text. Even if he does not sell anything, they receive their payment anyway. But seasoned copywriters, as a rule, make sure that the text sells and very well.

A bad SEO copywriter is one who doesn't dream of becoming an elite commercial writer. The question is how and where to learn it.

Where can I learn copywriting for free?

Abroad there is a whole training institute for selling copywriters. There is even an Association of Copywriters and Writers. And you can go through a large number of trainings, get quite official "crusts", and become a real professional. The tradition of copywriting in the West is long and rich.

We don't have anything like that, and we don't foresee it yet. Everyone has to get out on their own. Search for training materials yourself, practice, look for customers. Explain to customers that the accountant Aunt Lyuda will not be able to write a normal advertising text, and that this should be trusted to a professional.

I hope this little overview of who copywriters are and what they do was helpful to you.

Don't forget to download my book. There I show you the fastest way from zero to the first million on the Internet (squeezed from personal experience over 10 years =)

See you later!

Your Dmitry Novoselov

Who is a copywriter and what does he do?

No ratings yet

Welcome to the pages! If you have already seen cryptic job postings for a copywriter on the Internet, then it's time to find out: who is a copywriter and what does he do? I myself have mastered the profession of a copywriter and I will tell you the whole truth about it.

Who is a copywriter? A copywriter is a person who writes articles for various websites for money.
Writing texts to order is called copywriting.

Who is a copywriter in simple words?

A copywriter is a specialist in writing texts for websites.

He can write articles for information and entertainment portals, prepare texts for mailing lists, compose attractive product descriptions for online stores.

A copywriter may be on the staff of a company, or may work at home via the Internet, collaborating with different customers.

Copywriters are looking for customers on special sites - copywriting exchanges, forums.

Remuneration is usually calculated for the amount of written text by the number of characters typed from the keyboard.

Copywriters set the price for their work. Do you want to sell your talents dearly? Nothing prevents you from finding a generous customer.

The Internet is an ocean of possibilities! He equalizes the chances for success of journalists from the capital and housewives from a town forgotten by God on the map.

What does a copywriter do?

First of all, a copywriter requires literacy, and the ability to logically and captivatingly express their thoughts.

Profession copywriter - what is it?
The word "copywriter" is a translation of the English term copywriter. Merging words copy (manuscript, textual material) + writer (writer, author).

And yet a copywriter is not a writer. Copywriting is not a calling, but a profession. He cannot afford to spread his thoughts along the tree and invent prettiness for the sake of a red word.

The main tasks of a copywriter:

• to convey to the reader useful information in a form convenient for perception;
• sell a product or service to a customer;
• push the user to take some action (register on the site, subscribe to the newsletter, leave a request).

Initially, the term "copywriter" referred to specialists in the advertising business. But now not all copywriters write selling texts and advertising articles. You can choose your direction - informative articles for numerous sites.

What does a copywriter do?

1. Writes articles that answer questions from Yandex and Google search users. From under his keyboard pen, instructions “How to hang wallpaper”, reviews of “10 best smartphones of this year”, descriptions of online services “Online Calculator” come out.
2. Writes fake comments and reviews on behalf of alleged clients of companies.
3. Prepares product descriptions for online stores.
4. Composes selling descriptions for landings - long pages that convince users to order some kind of service or product.
5. Prepares bright, original, provocative posts for social networks.
6. Fills company blogs with articles that are useful and interesting for clients.
7. It creates the appearance of live communication on the forums, unobtrusively recommends a product or a link to a site, as if casually.

But even now I have not yet given a complete answer to the question “who is a copywriter and what does he do?” After all, a copywriter can write poems to order, write scripts for holidays, prepare advertising slogans, translate texts from foreign languages, invent fairy tales and even compose stories for adults 18+.

How to become a copywriter?

I became a copywriter quite by accident. I read somewhere on the Internet about copywriting exchanges and registered on one of them.

Customers and performers gather on such exchanges. The customer publishes the order and selects a copywriter. The contractor takes it to work and sends the finished article on the same site.

The exchange insures both parties against fraud - it freezes the money on the customer's account and, when he accepts the order, transfers it to the contractor's account.

Money from the exchange can be withdrawn to an electronic wallet, and then to a bank card. Very simple and convenient. And most importantly, safe.

With some customers I worked directly, without an exchange. They transferred money directly to my e-wallet. As a result, we saved on exchange commissions. But there are also pitfalls here. After all, the customer may delay payment, accept not all articles, or even throw money away.

I used to work as a kindergarten teacher. My shift cost 300-400 rubles. When I realized that I could earn the same 300 rubles in a couple of hours, I quit.

In parallel, I studied in absentia at the institute. When it was necessary to urgently raise money to pay for the session, I earned 1000-1500 rubles per day. As you can see, it all depends on your ambitions, desire and perseverance.

And what I like most about the work of a copywriter is the ability to plan my time at my discretion.

After the dismissal, I began to have time to do my homework with the child, I could leave home at any time on business without any problems. There is money on the card - I arranged a vacation for myself. There were unplanned expenses - I quickly got orders and cut down the dough.

In fact, a copywriter can earn an order of magnitude more. It’s just that with a small child it’s not so easy to allocate working time for yourself as in the office from call to call, from morning to evening. Yes, and I did not have such a goal. I'm Lazy

So I just want to warn you. If you work from home, get ready for the resistance of loved ones. At first, they will be perplexed: what kind of job is a copywriter?

Your mother, mother-in-law, friends will come to you at the wrong time for tea (underline as necessary). And it will be difficult for you to explain why you cannot go somewhere with them right now: you are at home, not at work.

If you are on fire with the idea and still want to become a copywriter, then:

1. read articles about copywriting,
2. register on the copywriting exchange and take your first order,
3. get ready to improve your writing skills and grow as an expert.

Copywriting is a common profession. Among the remote workers (freelancers) there are many students, pensioners and mothers on maternity leave.

Who is a rewriter and copywriter: differences

Did you write essays and presentations at school? So copywriting is an essay, and rewriting is a presentation.

A copywriter writes an article based on several sources of information and his own experience and knowledge. The rewriter sets out in other words one specific material.

Both of them need to prepare a unique text, that is, a text that does not repeat verbatim or in some places materials already published on the Internet. But the copywriter works through the information more deeply, can globally change the structure of the article at his discretion, express his point of view. And the rewriter superficially changes the text, achieving only a purely technical uniqueness.

And, of course, the work of a copywriter is valued more than the work of a rewriter.

Seo copywriter: who is it?

SEO is the preparation of website pages for promotion in Yandex and Google searches.

Seo copywriter writes texts optimized for search engines. Roughly speaking, a SEO copywriter inserts into the text the queries that users enter in the Yandex search bar. Usually several times per article.

The customer gives the seo copywriter a list of such keywords, and the contractor scatters them evenly throughout the text.

Such work is estimated at an order of magnitude more expensive, because you need not only to reveal the topic, but also carefully enter the keys without destroying the readability of the article.

A copywriter not only writes interesting and useful articles for readers. His duties may include other activities.

Who is a copywriter and what are his responsibilities?

• writing a unique text (not similar to articles already published on the Internet);
• SEO-optimization of the text for the queries of search engine users;
• editing and proofreading of already written texts;
• inventing catchy headlines and enticing announcements for articles;
• selection of thematic images for articles;
• placement of finished texts on the customer's website.

The more difficult the task, the more expensive the payment.

Once you have taken the task to work, your sacred duty:

1. to reveal the topic as fully as possible, to provide maximum useful information;
2. meet the agreed amount of text (count the number of words or characters of the text);
3. check the text for uniqueness using a special anti-plagiarism program;
4. to have time to hand over the work within the deadline set by the customer.

In general, everything is not so scary! Various programs and online services come to the aid of a copywriter. They highlight errors in the text, show non-unique fragments of text, highlight keywords and empty, meaningless phrases that can be thrown out of the text so that it is read in one go.

Now you know who a copywriter is and what he does. It remains only to add that this is a very exciting and creative profession! You can get carried away with the order so that the soup on the stove boils away.

Good luck and career growth! And whole and unharmed pans!

Nika Ageeva, Lazy Blog about money.

Who is a copywriter? How does a professional copywriter do his job? Where to look for jobs for novice copywriters working from home?

Hello, dear readers of the HeatherBeaver business magazine! This is Denis Kuderin, a professional copywriter and journalist with 15 years of experience.

In today's publication, we will talk about the profession of a copywriter.

I will tell you what are the advantages of working on a content exchange, what typical mistakes beginners make, and I will teach you the skills to communicate with customers.

So go ahead!

1. Who is a copywriter and what is his job - a complete description of the profession

The classic definition of the profession of a copywriter is as follows:

Even 20 years ago, the profession of a copywriter as such did not exist in Russia. However, at all times there were people who wrote texts for commercial content, scripts for advertising, image articles in magazines and newspapers.

A copywriter today is a generalist writer, a specialist in creating texts and, in combination, an idea generator. As a rule, he deals with and writes articles, news, advertising texts on any topic proposed by the customer.

Most of the sites in the current web space have a commercial purpose. They should bring benefits to their owners, working through the sale of specific goods / services or through advertising.

The constant development of the Internet requires the filling of resources with relevant and high-quality content. Visitors and consumers need interesting, useful and fresh content: website traffic and its conversion (commercial effectiveness) directly depend on this.

The conversion is the ratio of the total number of resource visitors to those who perform any conversion action - fill out an application, make a purchase, order a call back or directly offer a service.

A professional copywriter is a person who fills resources with useful content and directly or indirectly affects the traffic and conversion of the resource. Everyone needs a good textbook. It depends on the activities of the copywriter whether the visitor leaves the page immediately or lingers until he has read its contents in full.

The list of duties and skills of a copywriter includes:

• creation of informational texts;
• writing selling content and;
• creation of technical texts;
• processing of large volumes of information with subsequent analysis;
• the ability to competently, concisely and literary express thoughts;
• SEO-optimization of text content - filling articles with keywords and phrases to promote the text (and, accordingly, the site) in search engines.

It is the last skill that is especially important. In order for the article to be read by the maximum number of users, it is necessary that it be not only interesting, but also noticeable for search robots Yandex, Google and others. To do this, the words that make up the so-called "semantic core" of a specific search query fit organically into the article.

Sometimes journalists working remotely are also called copywriters. It is the journalist who is the easiest to retrain as a good copywriter - you just need to slightly change the specifics of the letter and learn the basics of Internet marketing.

Good specialists are obtained from graduates of philological faculties, sales consultants, and teachers.

2. Where to start and where to find vacancies for a novice copywriter without work experience

Copywriting is almost always work at home, in freelance format. Less commonly, full-time copywriters are required for large advertising agencies or internet marketing companies.

Finding a remote job for beginners in copywriting is relatively simple - you need to register on the content exchange and start working through an intermediary. Any of the clients of the exchange can order a text for a novice writer: the task of a copywriter is to beat competitors and win a tender for a specific order.

The lack of experience and articles in the portfolio is not a reason to give up. If you are determined to become a professional copywriter, be prepared to work hard and at the initial stage - for almost a penny.

Gradually, your skills will improve, professional knowledge will accumulate, and qualifications will increase. Correspondingly, incomes will also grow.

According to studies conducted by statistical agencies, good copywriters with regular customers have income 600-800 thousand rubles per year or more.

Top Runet copywriters earn several million rubles in year.

Working as a copywriter at home through a content exchange - advantages and disadvantages

Working through the exchange is almost the only way to start a career for a novice copywriter. Later, he may have direct customers, but first you need to achieve a certain status and master the basic skills and abilities.

Even one hundred percent literacy and virtuoso command of the style does not guarantee high earnings from the first month of work. Few of the customers will immediately pay decent amounts to an unknown novice specialist.

The exchange provides an opportunity to declare oneself, acquire regular customers and develop professional skills. A qualified copywriter should be able to write quickly, competently and on any topic.

Specialists in technical and highly specialized topics (construction, automobiles, repairs, computers, digital technologies, business, medicine) are especially valued.

I will list the main advantages of working through the exchange:

• an extensive customer base;
• opportunity to improve skills;
• the opportunity to learn professional skills and techniques;
• guarantee of payment for the order;
• the opportunity to choose the topics and areas of work closest to the author.

There are also disadvantages:

• low pay (especially in the first few months of work);
• great competition (for example, there are 330,000 authors on the popular Advego exchange - do you think it will be easy for a beginner to break into the TOP?);
• deduction of intermediary interest for services.

As a rule, on exchanges it is forbidden to contact a client bypassing the resource: for providing personal information in the form of phone numbers, e-mail addresses, links to pages on social networks, the administration can deny access to the account.

Choosing an exchange for permanent work is not easy. We advise you to register on several resources and work on each of them for a while. Gradually, you will understand which exchanges bring you more profit and are more comfortable to work with.

For you, I have prepared a table containing basic information about the five most popular exchanges in Runet:

You just have to choose the one you like and start working with customers.

3. How to become a professional freelance copywriter - TOP 5 main qualities of a professional

Not a single project can exist without interesting and competent text content, more precisely, it will not be commercially successful. More and more resource owners understand a simple truth: to increase the income from the site, you need to invest in its professional content.

All components are important - comfortable navigation, interesting and original design, functionality, useful textual content. The last one is the copywriter.

How to become a copywriting professional? As in any other field, in the field of writing attractive and useful texts, the firm intention to become a master in your field is essential. However, there are a few very specific qualities that every pen professional should possess.

Quality 1. Literacy

A beginner should soberly assess his capabilities: competition in the field of copywriting is high, and at the initial stage, not a single copywriter has high profits.

What is needed to acquire at least the initial status? Write clearly and concisely. Be sure to check the spelling in Word or other editors, look for stylistic errors yourself.

Quality 2. Ability to clearly express thoughts

Briefness... you know whose sister. Clarity is another relative of talent. If your texts are concise, consist of sentences of optimal length and express specific and clear thoughts, you will be interesting to read for both customers and direct consumers of the text.

Clarity and specificity are especially valued in commercial texts.

For example, online stores (the number of which is constantly growing online) require concise and attractive descriptions in product cards. Most inexperienced authors write lengthy texts in the style of "a quality and useful product at an affordable price."

A professional approaches work creatively - his description always contains specifics and evidence of the usefulness and quality of products: “Japanese marker. Writes brightly even after you throw it away.

To create catchy and attractive articles, it is important to correctly format the texts and structure them. A full-screen canvas, divided into a couple of paragraphs, no one reads: dilute the text with lists, tables, bold and italics.

Quality 3. Ability to write in an interesting and unconventional way

A non-standard approach to complex tasks is an indicative feature of a professional. You can create completely readable texts that do not annoy the reader and are read by 30-50% (a very good indicator), or you can generate content that is read from the first to the last word and sent to friends.

To do this, you need to constantly expand your horizons and vocabulary and, most importantly, learn to get rid of verbal slag: clericalism, verbal nouns (such as “implementation of construction work”) and other structures that clutter up the text.

You must always focus on the perception of the target audience. When creating a text, think in advance how the reader can benefit from it. Put yourself in his place, try to understand what drives him, why he came to the site and why he started reading this article.

Quality 4. Ability to talk with the customer

Another important quality of a professional is a conversation with the customer. Know in advance what the client wants, and you will never have to redo work. Feel free to ask the customer questions if you are not sure what the text should be about.

If the topic is clear, you should find out for which site the article is being made and familiarize yourself with other materials of the resource so as not to fall out of style. A constructive dialogue with the client is the key to success.

But what you should not do is to argue with the customer, especially if you are not sure of your competence. If you feel that the client is problematic and not quite adequate, just calmly finish the job in accordance with the TOR and look for other customers.

Quality 5. Readiness for continuous learning

Be ready to constantly learn and learn new things. Copywriting is a relatively new specialty that is being created literally before our very eyes. There are several training courses for copywriters on the Internet, some of them are paid, others are freely available.

Buy training or learn the basics on your own - it's up to you. Both ways are quite effective, but the first one is somewhat shorter. Good basic knowledge can be obtained on the stock exchange, which provides everyone with the opportunity to take SEO courses and “selling texts”.

I found a good video for you, I suggest watching it in addition to what you have already read:

4. The main mistakes of novice copywriters

Briefly about the typical mistakes and misconceptions of beginners. The most important and destructive delusion is a misunderstanding of the specifics of one's own profession.

- this is not a storyteller, not a novelist and not a poet - this is a person who increases the conversion of network resources with the help of texts.

Realize this fact, and further development will become a matter of technology.

Other beginner mistakes:

• neglect of literacy;
• lack of feedback from the customer (even when working through the exchange, it is worth maintaining personal contacts with the client);
• work at the lowest rates - if you have been working for more than a month, you should gradually increase the cost of your services, otherwise you will remain at the beginner level;
• neglect of the structure and design of the text;
• irresponsibility - a significant part of the authors do not realize the seriousness of their activities and let customers down, breaking deadlines or refusing to rework, which affects their rating and reputation;
• inadequate response to criticism;
• wrong distribution of forces and time.

Freelance mode is not a reason for laziness and

Most modern people "scoop" information from the Internet. Some people watch tutorial videos, while others, like you now, read articles. Many think, but not everyone knows that copywriters fill information resources. Now we will tell you in detail how to become a copywriter, as well as who it is and what it does.

Who is a copywriter

Pros and cons of being a copywriter

As with any profession, there are pros and cons to being a copywriter. We will now consider them.

Positive sides:

• Anyone can become a copywriter, regardless of age, gender, social status, higher education or experience;
• The salary is entirely up to you. The more you work, the more you get;
• You do not have a harsh boss who is constantly dissatisfied with you. If necessary, you can change the customer;
• The work of a copywriter can be combined with the main job or study. You don't have to go anywhere as you can work from home.

Negative sides:

• If your activity is related to freelancing, then officially no one will be able to employ you. Accordingly, there will be no entries in the work book. Therefore, for many people, the work of a copywriter is an additional type of income;
• There is no fixed salary. The amount of the earned amount may fluctuate due to the lack of the required number of orders;
• In the absence of regular customers, you will have to spend a lot of time looking for a suitable job.

Secrets of successful copywriters

1. Constantly raise your bar. If the fee for the first articles can be minimal (5-10 rubles per 1000 characters), then over time, when you gain a little experience, choose orders that will pay a little more (15-20 rubles per 1000 characters). Thus, improving your skills, you will take more complex orders that will be well paid;
2. Do quality work. It is better to take one complex order than 5 simple ones. Thus, you save your time, effort and improve your professionalism;
3. Properly format the text. A copywriter must be able to work in text programs. Thanks to this, he will be able to arrange his work well, highlight the main thing, make the article interesting and easy to understand;
4. Treasure every order and try not to spoil your reputation. Before submitting another application for the execution of an order, be sure to familiarize yourself with all the requirements and adequately assess your capabilities. If it is not possible to fulfill the order, discuss this with the customer. Try to refuse to complete tasks as little as possible and do not conflict with customers. Your rating, reputation and reviews depend on it;
5. Communicate with the customer. If you have been assigned to perform a task, but in the course of work you have questions, ask them to the customer. Communication allows you to quickly resolve a problem or a controversial issue. Customers, although your temporary employers, are also people who are interested in the quality of work.

Conclusion

Many people do not believe that . But this is true. An example of this would be working as a copywriter at home. People in this profession, sitting at home in front of a PC, earn good money. But at school everyone wrote a presentation and an essay. Therefore, if you still doubt whether to try yourself in this area or not, then we can safely say “Act, and you will succeed!”.