To date, the company "Zara" is known to almost every person. The trading network offers a very large selection of products for its customers and boasts an affordable pricing policy. The company quickly and easily responds to customer requests. It is not surprising that beautiful clothes are so popular with average citizens. Zara is a brand of which country? Who is its founder? What is the history of creation? These and other questions about Zara can be answered in this article. Under the fashionable Spanish brand, clothing is produced for men, women and children. In addition, products such as shoes, accessories, underwear and perfumes are produced.
A few words about the founder
The largest company that cares about its customers and at the same time manages to follow fashion trends is Zara. Whose brand, who stands at its origins? This question interests many mods. Amancio Ortega Gaona is the founder of the network. He was born in a small Spanish town and spent his childhood in poverty. When the boy was 14 years old, he moved with his family to the province of Galicia. There he got a job as an apprentice to an Italian fashion designer. In 1972, as a thirty-seven-year-old man, Amancio Ortega opened his own knitwear factory. 
"Zara". Start
The history of the Zara brand began in 1975. It was then that Amancio Ortega, together with his first wife Rosalia Mera, opened his own small shop. It was located on the main street of A Coruña. The future fashion mogul wanted to name his shop Zorba, as his favorite movie was Zorba the Greek. But there were problems with registration, and Amancio had to change the name to ZARA.
Incredibly successful ideas of a Spanish businessman
Gaona was ahead of the Chinese and was the first to realize that making copies of the best things from world famous couturiers is a good and most profitable business. Moreover, such clothes will cost much less. And this means that the average consumer will definitely "bite" on fashionable clothes at a low price. Amancio's concept proved to be very successful. The Zara brand quickly became popular. With crazy speed, outlets began to open in all corners of Spain. In the 1980s, José Maria Castellano joined the Ortega team. Friends together came up with "instant fashion", which became an innovative business system. Also, the newly minted colleagues opened their own design studio, which they called Inditex. 
Acceleration of production
After gaining popularity in Spain for ten years, the Zara brand began to appear on the international market. In 1988, the first store abroad was opened. He was in Portugal. But Amancio and his company had another problem. The assortment of clothes was updated too slowly, new models came out only two or three times a year. José Maria Castellano, an information technology expert, was able to solve this problem. He created a unique and innovative model for the manufacture and distribution of products. With the help of special computer development, the company was able to reduce the time between the production of new models and their appearance on sale. This period was only ten to fifteen days.
Design Team
The brand "Zara" is widely known all over the world. And this is not at all surprising. After all, for fast and high-quality production of products, the company's leaders in the company decided to hire not one designer, but a whole internal team of stylists, which included more than two hundred people already in the late 1990s. They worked, taking as a basis a collection of fashionable popular clothes. In addition, fashion designers worked on developing their own style for the company. The set course made it possible to quickly respond to new consumer demands and the emergence of the latest fashion trends. Modernization of production and inventory procedures, new computer programs for accounting for goods, as well as highly qualified designers saved ZARA from any losses and the accumulation of a large amount of returnable clothing in warehouses. 
New markets
Today, young people love and appreciate products from the company "Zara" (brand country - Spain). But this trading network was able to gain a good reputation in international markets only in 2000. In the 90s, Inditex gradually filled the shelves of the USA, Mexico, Greece, Belgium, Sweden, Malta and Cyprus. At the end of the twentieth century, the company also began to supply its products to Israel, Turkey, Argentina, Great Britain, Venezuela and Japan. But the French market became the most suitable for ZARA. New outlets were quickly opened here, which were located in major cities of the country. At the beginning of the 20th century, the company entered the markets of Germany, Holland, Poland, Ukraine and other countries of Eastern Europe.
Products
The brand "Zara", the origin of which is connected with many interesting facts, produces fashionable men's, women's and children's clothing. In addition, the company produces a line of shoes, cosmetics, accessories and perfumes. The main thing for ZARA designers is to focus all attention on the fashion preferences and requirements of their clients. It is important for the company to satisfy the needs of the buyer, and not to promote new models through shows or other means of influence, which are traditional for the fashion industry. 
Pros of Zara
The ZARA retail chain offers its customers a fairly wide range of products, unlike any other companies in the fashion industry. This company produces about eleven thousand different products a year, while competitors produce only two to four thousand. It only takes one month for a company to launch a product from the development stage, and it takes only two weeks to make changes to the design of an already manufactured product. "Zara" responds quickly and easily to current customer requests due to the accelerated production process. If any model is not in demand, then it is immediately removed from sale. Moreover, all orders for its production are canceled, and the company immediately launches products with a new design. It is noteworthy that any product is not in stores for more than one month. For this reason, customers try to visit ZARA brand outlets as often as possible.
Company production capability
Zara is a clothing brand that is a vertically integrated retail chain. The company differs from similar distributors in that it manages the design, manufacture and marketing of its products. Most of the production of goods is under the control of ZARA. Half of the goods are made in Spain, 26% - in other European countries, 24% - in Asia and Africa. The company's competitors manufacture their products in Asian countries. But ZARA produces the most fashionable models only in its own factories, which are located in Spain and Portugal. It is in these countries that wage laborers are paid much cheaper than in the rest of Western Europe. The Zara trading network moves its production to Asia and Turkey only for the manufacture of such goods as standard T-shirts and T-shirts, since they have been on store shelves for quite a long time. 
The Life of Amancio Ortega, Founder of ZARA
Amancio Ortega is considered the wealthiest businessman in Spain. He is the person who owns the Zara brand. Now Amancio is ranked fourth in the ranking of the richest people on the planet. His capital totals sixty-four billion dollars. When the Inditex corporation was doing remarkably well, and Zara even overtook its main competitor H&M in terms of income, the founder of the company began to have family problems. Amancio Ortega and his first wife, Rosalia Mera, went through the most difficult moments in the development of their business together. They had two children - daughter Sandra and son Marcos, who had a severe form of disability. In 1985, the couple officially terminated their relationship. After the divorce, 7% of the shares of Inditex passed to Rosalia, who died in 2013, and her daughter Sandra Ortega Mera inherited her fortune. Amancio married a second time to his assistant Flores Perez Marcota. They still live in perfect harmony today. They have a daughter, Marta, who works for Amancio's company. A few years ago, Ortega stepped down as chairman of Inditex at the age of 78. He handed over the reins of government to young and enterprising people. Now Amancio leads a rather secluded life and does not communicate with journalists. 
"Instant fashion" company "Zara"
The Zara brand is part of the Inditex corporation. The same group includes such world famous brands as Bershka, Massimo Dutti, Uterque, Stradivarius, Oysho and Pull&Bear. ZARA clothing is a combination of design approach and democratic prices. Now the clothing of this brand is the best-selling all over the world. New clothing lines hit the market with lightning speed, and they are updated quite often. More than four hundred designers are working on the creation of new models. The creator of ZARA himself called this approach “instant fashion”. Clothes don't stay on store shelves unless they're in demand. It is quickly removed from production and a new one is created. To date, 1,600 ZARA stores have been opened in seventy-seven countries around the world.
There is hardly another mass-market brand like Zara, which reacts so accurately and quickly to trends from the catwalks. For example, when “ugly” shoes came into fashion a few seasons ago, the Spanish brand immediately introduced its own version of “birkenstocks”. And so it is with all the latest trends, whether it be velvet, faux fur or granny chair print. For this, frankly speaking, we love Zara - who else will give us the opportunity to replenish our wardrobe with the most desired new items for reasonable money? But do we know everything about this brand? StyleNews has collected 15 facts that you might not even know about.
The first Zara store in A Coruña, Spain, 1982
1. The first Zara store was opened in 1975 in the city of La Coruña in Spain and is still open today.
2. In the first collections of the brand, models-copies of the collections of famous fashion houses were presented.
3. As of October 2015, 86 Zara stores were opened in Russia out of 2.1 thousand in total in the world.
4. Brand founder Amancio Ortega never gives interviews. In 2015, he became the richest businessman in the world according to Forbes. The entrepreneur surpassed Bill Gates himself, the founder of Microsoft, on the list.
5. Ortega wanted to name his creation Zorba, after Anthony Quinn's character in Zorba the Greek. But it was not possible to obtain the rights to use this name and the idea had to be abandoned.
Frame from the film Zorba the Greek, 1964
6. The company employs more than 200 designers who develop men's, women's and children's clothing lines.
7. Zara produces an average of 11,000 items per year. In comparison, competing brands do not exceed 4,000 items.
8. If any model does not sell well, it is immediately withdrawn from sale, all orders for production are canceled, and another design is urgently developed.
9. All models of the brand are in stores for no longer than four weeks. Thus, marketers push customers to visit the store more often.
10. The entire cycle of production of Zara clothes and shoes - from tailoring to appearance on the shelves takes no more than two weeks.
11. Zara produces its most fashionable models at its own factories in Spain and Portugal. But the base lines are made in Turkey and Asian countries.
12. In 2007, a scandal erupted around Zara. The fault was one of the models of bags, on which some customers saw a hint of a swastika. The story was hushed up, and the bags were urgently taken out of production.
13. Another bad story for the brand happened in August 2014. The design of the T-shirts was strongly reminiscent of the robes of Jews imprisoned in concentration camps: stripes and a yellow star, similar in appearance to the Star of David. Despite the explanations of the company representatives that the designers were inspired by the uniforms of the sheriffs from classic westerns, the scandalous models were withdrawn from all stores in a few hours. The brand has apologized.
14. The first Zara online store was opened on November 4, 2010 and for the first time functioned only in Spain.
15. The main philosophy of the company, which allows to ensure low prices, is the use of fabrics costing less than $ 5 per meter.
16. "Zara does not need advertising" - another company motto that answers the question why you will never see Zara advertising posters on the streets and on the Internet. To ensure attendance, the company opens new outlets near the luxury stores of well-known brands.
17. Even Kate Middleton wears brand clothes.
Kate Middleton and Prince Charles
18. At the end of 2013, the Zara brand went completely toxic-free and signed Greenpeace's 2020 zero-emission commitment.
19. Zara stores are open in 88 countries, 55 of them in the US.
20. Spanish tycoon Amancio Ortega also owns brands such as Massimo Dutti, Pull and Bear, Oysho, Zara Home, Uterqüe, Stradivarius, Lefties and Bershka.
Zara clothes are worn by queens and students, movie stars and clerks. Dark paper bags from these stores can be found on the streets of cities around the world. The Inditex group, which in addition to Zara also includes the brands Pull&Bear, Bershka, Stradivarius and others, is one of the largest players in the international clothing market. It allows millions of shoppers to wear inexpensive fashionable clothing. Most of them do not know that all this was created by the entrepreneur Amancio Ortega, who, together with his family, turned a small sewing workshop into an international corporation.
The Village read the book The Zara Phenomenon, recently published by Eksmo, and learned how one of the most famous clothing brands in the world came into existence.
Difficult childhood
“I remember one afternoon after school I went with my mother to get some food. I was very young, and she met me at school. Therefore, very often
I went shopping with her. The store we went to was one of those big grocery stores with such a tall counter, so tall that I didn't really see who was talking to my mother, but I heard a male voice saying what I had carried through
time and never forget: "Josefa, I'm sorry, but I can no longer sell you goods on credit." I was shocked. I was only 12."
On that day, the son of the Spanish railway worker Amancio Ortega decided that such an incident with his mother would never happen again. He left school and took a job as a sales assistant in a tailor shop in the town of A Coruña. Buyers immediately noticed the diligent boy, and his family's business went uphill.
At 17, Amancio left his first company and was hired as an assistant at
LaMaja. The company had several branches in which his older brother and sister Antonio and Pepita were already working. Amancio was quickly promoted
to manager, and his place was taken by a 16-year-old girl named Rosalia Mera Goyenchea, whom he married two years later.
The owners of La Maja paid attention to the suggestions made by the young Ortega. One of them was the idea - to make clothes using factory fabric and the work of his brother Antonio's wife - a dressmaker. After some time, Ortega quit his job to concentrate on the clothing business.
“I decided to follow the impulse and founded GOA with my brother Antonio,” said Amancio. - We opened an account for 2,500 pesetas (less than 20 euros today). My half-sister, who knew how to sew, and my first wife, Rosalia, made the famous quilted robes, very fashionable at that time.
Then, in 1963, the family business was a small workshop. Then Amancio took up the purchase and subsequent export of clothing from other Spanish manufacturers. Ten years later, he had the idea to enter the retail market - in 1975 he opened the first Zara store in his native A Coruña.
International network
In 1979, Amancio merged all of his companies under the banner of Inditex. In the 80s, he filled all corners of Spain with his stores, and before the end of the decade he was seized by a brave and reckless idea - to conquer the fashion capitals
world, open in Paris and cross the Atlantic to conquer New York.
“When I arrived in Paris in 1990, shortly after opening our first store, next to the Place de l’Opéra, I rushed there to
see everything with your own eyes, - said Ortega. - When I tried to enter that first store in the French capital, I could not get through the line of people crowding even on the street. I stood there in the doorway, sobbing like a baby. I couldn't contain my feelings."
From the very beginning, the company has relied on fast fashion and the repetition of models of famous designers in more accessible materials. The Inditex office had a special department whose employees studied fashion magazines and also dissected dresses from the latest collections in order to borrow their cut for their models.
Knowing that a single brand would not satisfy all customers, Amancio decided not to settle for Zara, whose consumer audience was middle-class women and which generated 78 percent of revenue. In 1991, he created Pull & Bear, which presented casual wear for young people. He also bought a stake in Massimo Dutti, which is aimed at upper-middle-income clients of both sexes, and within five years he took full ownership of the brand.
In 1998, realizing that he needed to cover the needs of discotheque teenagers, he created Bershka - for girls who do not want to dress like their mothers or older sisters, and the following year bought Stradivarius to complement Bershka, thus obtaining control of two major brands in the teen market. In the 2000s, the group also developed the Uterqüe accessories brand.
Business model
The first step in the process of creating a new collection is identifying trends. Employees of the company travel all over the world, look at what people are wearing and how customers are dressed on the street. Their observations can turn into sketches, which are then shown at internal meetings. Designers look at dominant colors and materials and then study specific elements in detail. In addition, they draw information from fashion magazines, runway shows, TV shows or stars' red carpet outfits, and so on. Brand stores also report what is now in demand.
With all this information in hand, designers create line prototypes (more than 22,000 items a year). Prototypes are tested on real people and mannequins. Things that pass the test are given back to the hands of fashion designers, who create patterns. Fragments of the pattern are placed on the fabric like a puzzle, trying to find the most profitable use of the material.
When marketing gives final approval for the production of a thing, requests are sent to various factories that offer their prices and deadlines for a specific job. The one who offers the closest to the ideal option gets the job. Inditex usually produces 25% of its collection before the start of the season. This reduces warehouse costs and avoids the risk of not meeting customer requirements.
“We have the ability to completely abandon a line if it doesn’t sell, we can fill the collections with new colors and create a new style in just a few days,” Ortega said.
Ordinary sellers set high prices at the beginning of the season, and
then they cut margins for several months to sell the product. The consumer knows that at the end of the season, he or she will be able to buy items at lower prices. Ortega renews its line in stores around the world every week or twice a week in European stores. The clients know
that they will always find new products in the store, but they also know that they will definitely not find in the store what they tried on there seven days ago. Thanks to this, customers visit Inditex stores about 17 times a year, instead of the average 3.5 times in other clothing stores.
The store manager has full control of his territory, large or
small, with a staff of ten to 120 people. Many managers act as CEOs and their salaries reach up to 240,000 euros per year. These are the people who order from the catalog and inform the head office about what works and what doesn't.
The company has six fundamental rules governing communication with the client. These are known as the "master six":
Always work with a pleasant expression on your face;
Smile at the checkout;
Hold a pen in your hands;
The manager must be more interested in clients than others;
Fitting rooms are an important point in the sales process;
Throughout the store, patience is essential.
Now the number of Inditex stores that comply with these rules has exceeded 6,600. In 2001, the company placed its shares on the stock exchange, but Amancio retained a controlling stake. He is in fourth place on the Forbes list of billionaires with a net worth of $71.5 billion. The founder of the company does not like publicity and tries not to get into the camera lenses. At the same time, employees say that the huge wealth did not affect the character of Amancio.
“He didn't let anything change him,” says Elena Perez, manager of his first store in Madrid. - The company keeps growing and growing, but he wears the same shoes, shirts and trousers. I know he'd like to wear Zara more, but sometimes he gets really annoyed with our men's department because they don't have pants in his size."
Photos: Cover - Martin Good / Shutterstock.com, 1 - TORRECILLA / EPA / TASS, 2 - Vytautas Kielaitis / Shutterstock.com, 3 - Wikipedia
The founder of the Zara chain of stores, the Spanish entrepreneur Amancio Ortega, became the richest man, displacing founder Bill Gates from the first line. Ortega's fortune in the World Billionaires Ranking, whose data is updated in real time, amounted to $79.7 billion. Over the past day, the fortune of the Spanish businessman has grown by 5.2%, or by $3.9 billion.
Amancio Ortega
The Forbes real-time world ranking of billionaires differs from the magazine's annual rankings by daily updates on the financial position of the world's richest people based on the value of shares and other securities owned by businessmen. The agency has a similar real-time rating. However, according to the Bloomberg Billioners Index, the Microsoft founder is almost $10 billion richer than the Spanish businessman. So, as of October 22, Bill Gates' fortune is estimated at $83.8 billion, while Ortega ranks second with $75.7 billion.
Amancio Ortega owns Inditex, which has over 6,750 stores in 88 countries and owns well-known brands like Zara, Oysho, Massimo Dutti, Bershka, Pull and Bear, Zara Home, Stradivarius and Uterque. Ortega's brands focus on the middle class and do not try to conquer the luxury clothing market. This strategy is paying off: luxury goods manufacturers are now going through hard times, as the performance of the largest market players is affected by the economic situation in China, namely, slowing demand in China and Hong Kong.
In the first half of the year, the income of the Italian retailer Prada in the Asian region, which accounts for 36% of all sales, decreased by 1.4% in local currency and by 17.5% in terms of constant courses currencies. In mainland China, this figure fell by 1.2 and 19.3%, respectively, reported.
LVMH CFO Jean-Jacques Guiony said that the summer collapse of Chinese stock markets will also affect LVMH (the group's financials are due next week), although, in his opinion, the market will feel a decrease in demand "only for a few months."
At the same time, the world's largest luxury goods maker said that Chinese travelers' spending growth has slowed in recent months. “We are seeing more and more tourists from China, but they are spending a little less. The growth rate of purchases in the third quarter is not as high as it was in the first half of the year, ”Ghioni quotes. This situation comes against the backdrop of a weaker euro, due to which Asian travelers organized mass shopping tours at the beginning of the year.
However, the fall in demand for luxury goods so far affects the British Burberry Group Plc the most, as up to 40% of its profits come from purchases from Chinese consumers.
During the first half of the year, sales in the Chinese and Hong Kong stores of the fashion house fell by 5 and 20%, respectively.
Another factor that also negatively affected the company's performance was their focus on the domestic, English market, which accounts for about 40% of European sales. Many "dollar" buyers take advantage of the weakening of the European currency and come to make purchases on the continent, draws the attention of MainFirst Bank AG.
The company has said it could return to a 5% increase in like-for-like sales in the second half of the fiscal year, which runs through March 2016. However, according to Reuters, whether the second quarter was unsuccessful for the company due to external reasons, or whether the decline in performance could become a trend is still unclear.
24.05.2014 / 530
Interesting information about the brand Zara TRF. Reference data about the trademark Zara TRF.
The success of the brand was ensured by a special concept developed by its founder.
Zara whose brand
The secret is that Zara designers are focused on copying the most successful models from leading fashion houses. There was no spending on advertising and demonstration of products, which had a beneficial effect on the price of the final product.
The Russian brand ZARINA is known all over the world to the fair sex. In St. Petersburg in 1993, CJSC "Pervomaiskaya Zarya" for the first time in Russia begins the production of fashionable women's clothing. A company store called "Zarina" is opened, through which the manufactured products are sold.
The best fashion designers of the city were involved in creating the collections.
The production of models for obese women called "Big Beautiful" has been launched. The brand wins the love of many women. Thus, in 1995, the Club of Regular Customers appeared, which today unites about 10,000 women. Since 1997, the plus size clothing collection has become known as Zarina-Plus.
In 2002, the ZARINA logo was registered, large investments began to come in, fashion shows were held, and the first online store for wholesale buyers was opened. In 2005, the fashion direction is separated from the business of Pervomaiskaya Zarya CJSC and Melon Fashion Group OJSC is formed.
What You Were Afraid to Ask: What does the TRF section at Zara really mean?
Since 2006, an international group of designers and fashion designers has been working on the creation of fashionable clothes, led by French fashion designer Jeanne Philippe Boyer. With the participation of Russian designer Irina Melnikova and fashion designer Susan Lassen from Denmark, the fit of models was developed taking into account the peculiarities of the figures of Russian women.
Annual seasonal collections are presented according to the wardrobe principle, where all models of clothing are combined with each other within the collection and with the outfits of past seasons. This allows you to create a variety of clothing combinations, complementing them with stylish accessories (Accessories) within the collections. This approach allows customers to save the budget, look fashionable and modern.
ZARINA today
In many regions of Russia, more than 130 branded stores are open, where models of different trends and colors are presented. Therefore, it is easy for a customer to choose an elegant item in her favorite style: business (Business), casual (Basic) or classic (Zoom). The age category for which stylish clothes are oriented is a confident middle-aged woman who prefers a classic style. Since 2012, Flash models have been developed for a young and dynamic target audience. ZARINA helps to create a unique image for every woman.
Zara, the flagship retailer of the Inditex Group, is owned by Spanish magnate Amancio Ortega, who also owns brands such as Massimo Dutti, Pull and Bear, Oysho, Uterque, Stradivarius and Bershka. The head office is located in A Coruña, Spain, where the first store was opened in 1975. Zara is said to take just 2 weeks from design to launch of a new line, compared to the industry average of 6 months. Moreover, over 10,000 new designs are developed throughout the year.
Zara was able to resist the widespread trend in the clothing industry to locate production sites in countries with low production costs. Perhaps they chose the most unusual strategy - advertising costs, the company preferred to invest part of the profits in opening new outlets.
Louis Vuitton fashion director Daniel Piet described Zara as "Possibly the most innovative and disruptive retail chain in the world." Zara has also been described by CNN as "The Spanish Success Story".
The founder of Zara, Amancio Ortega, opened the first Zara store in 1975. The first store was located on the main street in A Coruña. Due to the success of the Zara concept, the company began to expand and subsequently opened new stores.
Their first store featured look-alikes of well-known fashion houses at low prices. The store proved a success for the company, and Ortega began opening new Zara stores throughout Spain. In the early 1980s, Ortega began to develop a new model for the process of product design and distribution. The apparel industry has typically used a production scheme that took almost 6 months from initial design to the sale of garments. This scheme significantly limited manufacturers and distributors to 2-3 collections per year. Trying to anticipate the tastes and preferences of consumers entailed inherent difficulties, because both manufacturers and distributors were constantly at risk of being left with unsold goods.
Ortega was looking for a way to break out of this "design-diffusion" scheme by creating what he called "instant fashion" that would enable him to quickly respond to changing consumer tastes and new emerging trends. His dream remained unfulfilled until he met Jose Maria Castellano (Jose Maria Castellano). An Information Technology Specialist, Castellano worked in the Information Technology Department of Aegon Espana's before becoming CFO of ConAgra Spain. Castellano joined Ortega in 1984 and set about developing a distribution scheme that would go on to revolutionize the global apparel industry.
Thanks to Castellano's new computerized scheme, the company was able to reduce the time from design to sale of clothing to 10-15 days. Instead of putting all the work on one designer, they created their own internal team of designers - more than 200 by the end of the 20th century - who worked on creating clothes based on popular fashion clothes, while developing the company's own designs. Moving along a set course, the team could instantly respond to new consumer trends and, at the same time, satisfy the needs of their customers, improving existing models with new colors and materials. Modernized production and inventory procedures, and the installation of a new inventory computer program that linked stores and an expanding network of production outlets, protected the company from the risks and financial losses from producing and storing large quantities of returnable goods.
The flexible and more responsive policy of the company, which took the name Industria de Diseno Textil S.A., or Inditex, in 1985, captured the attention of Spanish buyers. By the end of the decade, the company had opened more than 80 stores in Spain. The instant fashion format, in which the entire range of stores was updated every 2 weeks, encouraged customers to return to the store more often, especially on the days of delivery of the item, dubbed “Day-Z” in some markets. The understanding that the models would be on sale for a limited time also urged customers to shop faster.
The success of Zara in Spain brought Inditex to the international market in the late 80s. They opened their first overseas store in 1988 in Porto, Portugal. The following year, Inditex moved to the US. But success in the market cannot be predicted - by the beginning of 2000, the company opened only 6 stores in the States. A much more suitable market for the Zara format was France, where they entered in 1990. The company very quickly began to open more and more outlets in major cities across the country.
During the 90s, Inditex continuously filled more and more new markets. In 92 the company entered Mexico, 93 Greece, 92 Belgium and Sweden, 95 Malta, 96 Cyprus. In the late 90's Inditex made their international expansion into Israel, Mexico, Turkey and Japan in 1997, then in 1998 they moved on to Argentina, the UK and Venezuela. While most of the stores were owned by the company, in some markets, such as the Middle East, agreements were made with local distributors on franchise buyouts. By 2000, Inditex added more than a dozen countries to its list of countries of presence, such as Germany, the Netherlands and Eastern Europe, including Poland.
Order the creation of a brand in the branding and graphic design studio LogoMaster Studio
You can by phone:
38 044 229-28-22.
Full contact information in the "Contacts" section.
Return to the page "Legends of brands"
Logo design, logo creation, corporate identity creation, corporate identity development is our favorite work!
Zara TRF
24.05.2014 / 530
Interesting information about the brand Zara TRF.
Reference data about the trademark Zara TRF.
Zara TRF (Trafaluc) is a youth clothing line of the popular Spanish brand Zara.
The history of the brand is associated with the name of Amancio Ortega Gaon. Coming from a poor family, he created an atelier for tailoring exquisite but inexpensive underwear. Things were going great until one of the buyers canceled a large order that cost Amancio everything. Saving the business, he opens his own store and thereby lays the foundation for a future successful company. It happened in 1975 in the town of La Coruña, which still remains the location of the company's head office.
The company was expected to succeed, the sales network was steadily expanding, spreading throughout the territory of Spain. In 1988, Zara entered the global market by opening outlets in Portugal, the United States and France. Further growth in the number of branded stores accelerated, boutiques began to appear in Italy, Ukraine, Russia, Greece, Great Britain, Mexico and the Middle East. The number of stores around the world exceeds 1800. This is due to the fact that the brand preferred an extensive advertising campaign to increase the number of sites for the sale of products.
The bulk of retail facilities are directly owned by the company, only the Middle East market is at the mercy of distributors from among local entrepreneurs through franchises.
The success of the brand was ensured by a special concept developed by its founder. The secret is that Zara designers are focused on copying the most successful models from leading fashion houses. There was no spending on advertising and demonstration of products, which had a beneficial effect on the price of the final product.
Another feature is the frequent and very fast updating of the model range. From the beginning of product development to its appearance on the store shelf, no more than 15 days pass. As a result, the assortment is completely updated twice a month. This speed is possible thanks to the coordinated work of several hundred designers. Moreover, all clothes are sewn in Europe, only accessories and shoes are delivered from India and China.
Among the numerous clothing lines for women, men and children, a special place is occupied by the youth direction, Zara TRF. Within its framework, products are produced aimed at consumers under the age of 25 years. The main styles of the collections are casual, sport-chic and club. Models are distinguished by bright colors, creative design, natural materials. The product range includes everything you need to create a complete image: clothes, accessories, shoes. The main idea is self-expression through fashionable and inexpensive things.
Official website: http://www.zara.com/ru/ru/trf-c358509.html.
Brands
Zara
The popular Spanish brand Zara specializes in the production of men's, women's and children's clothing, shoes and accessories. The brand belongs to the huge corporation Inditex Group. All companies of the corporation are owned by billionaire Amancio Ortega Gaona, who is one of the ten richest people in the world. The brand owner's fortune is estimated at $30 billion.
History of brand development
Amancio Gaona was born in the province of Spain, his parents were not rich people. His father worked as a railway worker all his life, his mother worked on the housework. As a teenager, Amancio had to get a job as a messenger in a shop that sold men's shirts. Later, the young man got a job in a haberdashery store, and then decided to open his own business.
After marriage, the Spaniard begins to keep wholesale warehouses and opens his own production of children's bathrobes. Direct distribution of products allowed the businessman to ensure the low cost of products. Further copying of clothes and underwear of famous world brands was the beginning of the whole future concept of the Zara trademark.
In the mid-seventies, the Spaniard opened his first store, which presented collections of items copied from famous fashion houses. However, Zara items were much cheaper.
Creation of a system and development of boutiques
Soon, Amancio and his wife open a chain of stores throughout the country. The businessman managed to develop a unique system of production and further sales. The brand's products were sold at a very affordable price, while possessing a fairly high quality. The innovative system of Amancio Gaon was subsequently studied by Harvard specialists.
In the 80s-90s, Gaona opened stores in other countries. His boutiques appear on the main streets of the capital of Portugal and France. This was followed by the development of boutiques in England. Mexico, Greece, in the post-Soviet countries.
Today, the Zara brand is one of the best-selling brands in the world. Frequent updates of clothing lines are a hallmark of the company. Hundreds of designers are working on the development of new models. In 2011, Amancio Gaona stepped down from the board of the company. However, his stake in Inditex makes up the majority of his fortune. The Spaniard plans to transfer a stake to his eldest daughter.
Brand Features
Democratic pricing policy is the main difference of the Zara brand. The company's clothing belongs to the category of average prices, which makes it successfully sold all over the world. The brand does not hold its own fashion shows, which allows significant savings on the final cost of products.
The manufacturer uses the principle of "instant fashion" in the production of its collections. From the development of the design of the model and its release, no more than 15 days pass. The company's team includes more than two hundred people who, when developing new clothing models, always take into account new fashion concepts. The success of the brand ensures the resemblance to clothes from the world's catwalks. The main direction of the brand is youth style and classics.
The company produces clothing in small batches. At the same time, both industrial production and home-based production are used. The brand cooperates with thirty manufacturers of fittings and materials. Today, branded boutiques update their clothing collections twice a week. The brand is characterized by fast delivery and a franchise system. There are forty Zara boutiques open in Russia. All of them adhere to the concept of the brand.
Zara brand collections
Zara clothing lines are in many ways similar to pret-a-porter clothing. The brand produces lines designed for both a youth audience and older buyers. The Zara Women line is distinguished from other collections by the special elegance and comfort of products. Almost all models are focused on the middle age and are intended for women under 45 years old.
Another notable line is Zara Basic. Youth models are designed for boys and girls up to 25 years old. Products belong to the club and sports style. Many models of the line are made in casual style. The main idea of this line is bright individuality and originality of clothes.
Clothing for men is widely represented in the Zara Man line. Most of the models in the collection are made in a business classic style. Every man will look especially elegant and presentable in such things.
The Zara Kids line of children's clothing includes original models for any child's age. All products are trendy and high quality.
The brand also launched a line of home goods.
Brand criticism
The main idea of the Zara brand is to release fashion copies that conquered the catwalks. Another collection of pret-a-porter, or, to put it simply, its replica is in the brand's stores at a very affordable price.
The middle price segment of clothing allows the brand to release clothing at an incredible pace. Other enterprises can only dream of such a ruler production.
By and large, the Spanish entrepreneur simply makes his money on the ideas of world-famous designers. By copying the models of famous fashion houses, he produces exact copies of fashionable clothes at a low price.
This circumstance is especially not liked by fashion critics. The brand does not even hold its own line shows. These are the main cons of the brand. The company is just developing its own business.
Despite this circumstance, Zara clothes are sold. Fashionistas like to buy products that repeat the clothes of the great couturiers. Almost every woman can buy a beautiful dress that has won fame on the catwalks, but at a lower price.
The same applies to women's underwear. I am glad that when releasing their lines, the Zara brand makes a lot of efforts to maintain the high quality of products. The materials from which the products are made meet all standards, are quite practical and durable.
Official website of the brandZara: http://www.zara.com
Overview of the Mango collection autumn-winter 2016-2017Star style Megan FoxFashion pareos for summer 2015Men's bermuda shortsWinter jackets Adidas 2014How to wear a skirt-pants?
