By "Promotions" we mean any events that are carried out in order to attract, lure and sell goods. After all, the goal of any action, whatever you call it - increase sales and profits of the store whether it is momentary or in the future. Is not it? We will not touch on specific recipes and stock scenarios now - there are an infinite number of them and each type of trading has its own approach. We will not argue whether shares are needed, whether they are useful and whether they pay off. We will focus on tips that a store should consider before holding a promotion.
Does your store need a promotion?
What promotions to hold in the store for the New Year?
TorgSoft users often turn to us for advice on what promotion to organize and how to make the program automatically calculate discounts for the promotion. “Buy for this amount, you will also receive this gift”, “Discount for the second product in the check”, “Discounts for everything up to ...”, “Three for the price of two” and similar conditions can be implemented in the TorgSoft program. There is a video on this topic: How to set up a Promotion in the Torgsoft program.
It makes sense to hold an action in order to:
Notify about the opening of the store;
- "Get famous" at the local level: create an informational occasion and get on local TV channels or the press;
- Entertain customers; generate or maintain interest in the store, attracting new and appeasing old customers;
- Advertise a new product;
- Just remind yourself;
- Get rid of stale goods;
- Raise sales as a short-term measure;
- Stand out from competitors.
All these areas complement each other, and they can and should be combined.
What promotion to come up with for the store?
Very often, when thinking over an action, the manager or owner of the store enters into a stupor: "What can they think of such a thing?" All ideas seem either banal, or stupid, or repeat competitors ...
You don't have to worry too much! There is almost always the right solution - people's love for a freebie, a ball, savings ... That is, a gift, a second item at a reduced price, a gift coupon or a discount, finally. As a rule, discount coupons for a certain amount or a gift work better than a discount.
Expand your ad networks!
The idea of cross-promotion can come to the rescue. This is when you negotiate with another non-competing store or with some institution to use each other's goods or services as part of a promotion. That is about mutual advertising. The main thing is that your customer audiences somehow intersect. How do you present it to customers?
Very simple: “When you buy a business suit, we give you a coupon for dry cleaning from our partner, Dry Cleaning “Kroshka Enot”.
Or a discount coupon for dry cleaning services. In the same way, they can cooperate: a jewelry and women's clothing store; clothing and footwear store; clothing store and fitness club, beauty salon, pizzeria, cinema, etc.
Another example. One children's store did a drawing of prizes among customers, the main prize of which was a family photo session from a professional photographer. During the entire period of the action, an advertisement for his photo studio hung in the store. Isn't it mutually beneficial cooperation?
“Well, who will fall for this?”
This section is a continuation of the previous one. Remember: no need to equalize all the shares for yourself!
Maybe it seems silly to you to give, for example, a cheap belt to jeans. And I personally saw that it worked! The same can be said about the assortment. Owners of clothing, footwear, jewelry stores will agree that it is impossible to select goods for the store, focusing only on your own taste.
Even more so, if you don’t like the action and you think “I would never fall for this!” - with a high probability, this may be a sign that people will like the action. Why? Because you are NOT the target audience! If you are selling a product for the "simple" people, then you have different views. And so you are the owner of the store, and they are your customers.
Example. One store, wanting to get rid of the old models of summer T-shirts and slippers, decided to give them away as a gift with jeans. September was approaching, and it was necessary to free the warehouse for the autumn assortment. Everything shattered: both jeans and T-shirts with flip flops. Of course, the purchase price of these "gifts" was included in the jeans.
Come up with a reason to share!
If you offer discounts - 
justify why it is suddenly such a generosity. Otherwise, people may be wary and assume that your product is either of poor quality, or expired, or such that no one needs it.
In clothes, shoes and other seasonal goods, this is the easiest to do. Change of collection, the end of the season are excellent and understandable reasons.
For almost any store, a good occasion is also the holidays. Well-known and professional, local events (City Day, for example), birthday and store opening, sale due to moving, opening of a new department, the onset of spring (winter, autumn).
For other products, the pretext for the promotion may be “outdated models”, models of the past year or season, damaged packaging, “sale of leftovers”. As you can see, there is no reason not to drink, that is, to hold an action :)
And remember that overly sophisticated promotional terms stress people out, are not easy to understand and follow, and are therefore not as effective.
Advertise the promotion in a way that people want to take advantage of it
Don't forget to let people know about the action. You need to do this both inside the store (right above the product that the action concerns), and outside - place a banner, a pillar, or put a promoter. And you can also report by e-mail, sms (Mailing e-mail and SMS to the database of buyers from the program), or posting to mailboxes, as well as in social networks or on the website.
Make sure that sellers clearly and distinctly know the terms of the promotion, and do not forget to remind about it right at the checkout. Don't save! A white leaflet on the door with a handwritten inscription "We have a promotion ...!" It's not an advertisement, what the hell.
Be specific in advertising
Avoid meaningless phrases like "Special Offer". 
Be specific: tell the person directly what you want from them.“Exchange this flyer for a gift”, “Take this coupon for 50 UAH. and use it to buy a phone of any model!”, “Come with a friend and get two pairs of jeans for the price of one!”.
If you are making a banner, make sure that the letters on it will be readable from the roadway (so that people in transport or on the other side of the street can see it). If you are making a leaflet, a large format is not always effective. Better than A5-A6, it's easier to take, easier to give and cheaper to make. And do not forget to indicate the terms of the action and the contacts of the store.
Use Promoters Correctly
The top three mistakes that make promoters completely ineffective are standing in the wrong place at the wrong time and saying the wrong thing (or not saying anything at all). We wrote a separate article about how to work with promoters, because it is a very pressing topic.
Prepare Salespeople
To ensure that money for advertising, promoters and flyers does not go to waste - make sure that sellers are interested in the success of the promotion.
It makes sense to stimulate employees: set up a sales plan, give a % of its completion, or a bonus for overfulfillment. After all, they will not only have to smile more and convince buyers of the benefits of the offer, but also experience more stress. It may be worth introducing fines for employees for negligent behavior during the action.
Analyze the result and run promotions regularly
A special mode will help calculate the result of the action "Analysis of the use of discounts" accounting software "TorgSoft". From it you can find out: what products were the most popular during the promotion period, how much you earned and how much you lost on discounts; which promotion turned out to be the most popular (if several promotions are active in the store at the same time), the sales volume of each employee during the promotion period.
Revenue- not the only indicator of the effectiveness of the action. After all, there is also a conversion indicator - how many people who received the leaflet went to the store. They may not have bought now, but they have learned about your store - this is also a result.
If you have a visitor counter installed, then you can determine the conversion by dividing the number of visitors by the number of conversions per day. It is more difficult to find out how many people from among those who saw the banner visited the store. And also, for sure, you will have a certain percentage of visitors who came through word of mouth, mailing lists or learned from the Internet.
The best way to find out these parameters is to ask buyers: “How did you hear about the promotion?”.
By the way, in the TorgSoft program you can set up a poll, and then after each implementation the program will remind the seller what to ask the buyer about. And at the end of the campaign period you will be able to see how the answers were distributed. Having calculated the most popular channel, improve it, and also use it in the future to advertise the store.
It is difficult to immediately say whether the action will be successful - you need to try, observe, measure, and try again!
P.S. Among the "promotions" can be identified promotional events - when you hold draws, attract promoters, artists, clowns or even a celebrity, distribute gifts or "samples" (product samples). A sort of cheerful hype around the store, in honor of the opening or birthday of the store. Such events are called BTL promotions. Their organization is better to deal with the involvement of specialized agencies.
Good luck to you!
Popular Articles
Promotions to attract customers can double sales and triple the number of customers. In a highly competitive market, in virtually any industry, companies must actively advertise themselves in order not to lose their leadership positions. Including through special attractive promotions. We tell you how to conduct such events correctly, what varieties exist and how to organize them correctly.
Rules for attracting clients
Creative promotions to attract customers can do a lot: sell stale goods on the shelves, attract people who did not plan to buy anything from you at all, maintain the loyalty of regular customers, increase company visibility and double the profit.
As a rule, marketing campaigns are organized by specialists with specialized education. But not every company has such employees. However, an abundance of information about such events on the Internet will help even beginners to organize an action competently and successfully. The main thing to remember the following rules:
- The benefit of participating in the promotion should be obvious to the buyer. He must understand without much thought why he should buy goods here and now. The formulas “two for the price of one”, “the third is free”, “bring a friend and get a gift” perfectly describe this principle.
- The sale of goods by promotion (provision of services) should not cause losses to the enterprise. It is necessary to sell products at least at the lowest favorable prices. You can’t force employees to provide additional services for free: if for a client a pedicure is a bonus to a manicure, the master must still receive a reward for his work.
- Promotions are always limited in time, their expiration date is known to buyers. Limited favorable conditions encourage customers to buy faster.
- The event must be organized as honestly as possible. For example, if a computer hardware store promises a gift with a purchase, it should be something more serious than candy. It is better if the poster advertising the action will indicate which gifts can be received and for what exactly.
- The action needs to be thought over: write a detailed plan, goal and expected result. If there are many people involved in the event, it is better to issue an order and distribute it among them.
- The organizer of the action must clearly formulate the purpose of the event. Liquidation of goods and expansion of the customer base require a different approach.
Types of promotions to attract customers
If you start looking on the Internet for what promotions you can come up with to attract buyers, you can get lost in the abyss of useful and not very necessary recommendations. First of all, it is necessary to understand the classification of marketing activities:
- promotions with discounts (the most common option, in most stores they actually operate on an ongoing basis);
- gifts and bonuses for purchases;
- tastings and test drives;
- loyalty cards;
- contests for prizes from the company;
- special events (birthday of the store, children's party in the shopping center).
Each variety can be carried out in a dozen options and adapted for any business: both for a beauty salon and for a car center. The success of an event depends on its thoughtfulness and timeliness. What you need to know about each type of promotion and how to organize them correctly?
Promotion Ideas
Ideas for marketing campaigns can be gleaned from the Internet or specialized literature, as well as borrowed from competitors. But in any case, they need to be adapted to your goals, and also calculated in such a way that you do not get losses as a result.
Discounts
The most popular type of promotions are discounts. There are a lot of them: from a modest 10-15% to 90% when a consignment of goods is liquidated. This also includes the traditional reduction in prices for seasonal or damaged goods, for holidays, discounts for birthdays or representatives of any professions, as well as a reduction in the purchase price above a certain price (“500 rubles discount on orders over 3,000 rubles”). This form of attraction is familiar and understandable to all buyers. They don’t expect tricks from her, with the exception of perhaps the initial overpricing.
Discounts and gifts cause positive emotions among buyers, which has a good effect on the company's reputation.
Many shops offer discounts almost all the time. This form is guaranteed to attract buyers, including new ones, and help increase the number of sales. But she has one significant disadvantage - selling goods at discounted prices has a negative impact on profits. Therefore, the size of discounts and consignments of goods sold at reduced prices must be well calculated.
Clothing and footwear stores often use this technique: upon purchase, they give the visitor a coupon with a 20-30% discount for the next month's purchase. The method is very working, the store provides itself with regular customers.
Gifts and contests
Gift with purchase - what could be more attractive for a standard customer? Especially if the gift is significant and meaningful. You can donate:
- store products;
- other goods or services (for example, enter into a partnership agreement with a company and create mutually beneficial service packages for buyers);
- discounts on the next purchase;
- bonus card.
Any gift evokes positive emotions among buyers and forms a positive image of the company. In fact, there is only one condition - the gift must be significant for the buyer and not incur losses to the seller. The rest is complete freedom.
Contests are a slightly more complex form of marketing promotions. The conditions of the tender must be well thought out: they must be clear to the buyer (preferably, be simple to implement). Since most contests require some effort from the visitor (even fill out a coupon and drop it in the box), the prizes in them must be substantial. A set of sweets and a discount card will most likely not be enough.
Stores raffle off their own products, unique items, money, cars and travel. The condition for participation in the competition is usually making a purchase for a certain amount, filling out a questionnaire and, sometimes, completing a task (publishing information about the competition on social networks, writing a slogan). The larger the prize, the more complicated the rules for participation, or rather, the amount of purchase for the right to compete for a prize in it.
Promotions should be accompanied by a call to action - this psychological technique helps to increase sales.
Special offers
Special offers are usually similar to discounts: they give the opportunity to purchase goods at a reduced price, but, as a rule, subject to some condition. For example, when buying another product. The same principle applies when selling limited edition items or selling off leftovers (such as past collections or specific clothing sizes).
The key condition for a successful special offer is an obvious benefit for the buyer, the presence of a factor that makes the offer unique, unparalleled. If the conditions and slogan of the offer are formulated in an attractive way, the result will not be long in coming.
Companies often use phrases such as “only today”, “buy here and now”, “unique offer” and the like. They may seem “hackneyed”, but they still influence buyers psychologically, forcing them to buy.
Free shipping
The free shipping option is well suited for stores and companies selling large appliances and furniture. Typically, free shipping is offered on purchases over a certain price. Information about this, of course, should be placed on the announcement of the action.
Properly assigned the amount of the purchase required for free shipping, will help not to incur losses. By the way, as a rule, delivery is not free, but is included in the price of the goods. Most buyers understand this, but "free" shipping is still happy.
Free shipping may work on an ongoing basis. Customers will know the amount from which the delivery starts, and subconsciously increase the cost of the purchase to this value. This is one of the most effective psychological techniques.
In win-win lotteries, customers pay small amounts of money and then win prizes from the company.
Other interesting promotions
Above are the most popular and effective types of promotions to attract new customers and strengthen the loyalty of old ones. An example is the interesting promotions of car services. Many of these companies offer some kind of bonuses for passing their maintenance: tire fitting, air conditioning or suspension diagnostics, and other popular services.
But some marketers go further and come up with more outlandish and controversial ways to draw attention to the company. For example, a classic example in marketing was the action of the Euroset company, which offered people to get a phone for free, provided that they come naked. Subsequently, similar tricks were carried out by shops and companies around the world. The disadvantage of such promotions is that some buyers will definitely have an unpleasant impression of the company.
A more harmless option would be win-win lotteries, where for a modest amount of money or a check from a purchase you can get small prizes. In this case, the value for people is not the prize itself (as happens when the gift for purchase is known in advance), but the opportunity to try your luck, to experience a little adventure.
Cafes and grocery stores hold tastings. This format is attractive to many buyers, as it allows you to try new tastes, learn about certain products before deciding to buy. The organizer will have to spend money on tasting goods, but the money spent is usually offset by increased sales.
Conclusion
Hello, friends!
Do you know what an "offer" is? The offer is the heart of any selling text.
If he does not have an offer, consider that you doomed your efforts to death. Because without an offer, it makes no sense to send anything.
Speaking in "more Russian" and accessible language, the offer is the offer itself. Not an expression of interest and readiness, but a specific business proposal.
Not a standard praise with basic conditions, but the "backbone" of your interest in cooperation.
The offer is the answer to the question: “What would interest this client in such a way?”
In search of an answer, you are already starting to move away from the stereotyped banality and look for ways.
The oldest type of "offer" (and still works great) is the discount.
Yes, everyone knows the discount.
But very often it is used everywhere and in a row without an absolute understanding of the meaning and rationality.
Even though a discount is an “offer”, it should still make sense, and even better, be unique.
In this article, I will show you what discounts are and how they are used in sales.
All of you guys are quick-witted, so I will not chew on what has been swallowed for a long time, and will limit myself to a clear structural annotation for each item.
I say right away - this is not an encyclopedic classification, but a folk one - a field one.
1. Discount for a period - such a discount is established for a certain period. The term limit is an incentive for buyers - they understand that after a certain time, preferential terms will end. I somehow took advantage of this discount when buying furniture for the kitchen. 30% is 30%. Especially when in money such a discount is equated to the cost of a good gas stove.
2. One day discount - let it be a discount for a period, but, nevertheless, I want to highlight it separately. A one-day discount is generally a great “stimulator” of sales. "Only today…"
3. Discount for one item - the meaning is clear: the preferential price applies only to a specific product. Very often, such a discount is accompanied by a time limit. That is, we have a combined discount. Supermarkets often resort to this technique - every week they sell some new product at a discount.
4. Advance Discount- This discount is applied in case of pre-ordering a new product. There is a release date, and there is an offer to pre-order goods on preferential terms, without waiting for the release itself. You probably remember when the online store of the publishing house "Piter" accepted a pre-order for my book "Copywriting of Mass Destruction" at a more interesting price.
5. Discount upon reaching a certain amount- a classic retail technique. Do you want a discount? Then buy the goods for some minimum amount.
6.wholesale discount- this is already from the distribution opera. There is a supplier or manufacturer, and there are distributors or large consumers. Discount applies to large orders. The whole scale is often used here. Who orders more goods - receives a more pleasant discount.
7. Accumulative discount- combined view, includes several elements. The meaning is simple and clear: you accumulate purchases for a specific amount - you get a new discount, and so on according to the scale.
8.Cash Discount- I often met abroad, although I see it periodically here, for example: in small stores where mobile phones are sold (market format). Abroad, where cashless payments (plastic cards) reign, you can buy goods at a discount if you pay for it in cash. On the contrary, we can add some percentage to the price (equivalent to the percentage for withdrawing cash from a bank account or card).
9. Personal discount- the most famous format: discount coupon or discount flyer. They can be sent to you by mail, asked to be cut out in a newspaper, or even simply handed out on the street.
10. holiday discount- Have you often received SMS on your phone from some restaurant inviting you to a birthday party with a tempting discount? This is the holiday discount.
11. Discounts when buying online- if you live in Ukraine - go to the Citrus Discount store, look at the prices, and then visit the Citrus Discount online store. You will see that the prices in the online store can be more pleasant. I think it is not necessary to explain the reason for such a move.
12. Melting Discount- the principle of operation of such a discount can be explained as follows: not a fixed discount is applied, but a whole jackal of discounts, the size of which decreases as the deadline approaches. 20%, 10%, 5%...
13. Situational Discount- when I bought myself a winter jacket in the store, I asked the seller for a discount. He answered me: “Good, but only if you buy right now”. A very fair move.
14. Discounts for specific groups- noticed in pharmacies "discounts for pensioners" and in cinemas "discounts for students"?
15. Partner discount- "chip" is often used in network sales. You attract a partner who will recommend you or distribute your products, and in return you offer him to become a buyer on preferential terms.
16. Collective (group) discount boom of 2011. Although I still saw her in London in 2001 when buying tickets to the Madame Tussauds Wax Museum. Gather a group of buyers - and get a discount.
17. Cross Discount- you offer the customer to purchase one (or several) products at a basic price, and an additional product at a discount.
18. Fast payment discount- occurs periodically in b2b sales: the faster you pay the debt, the greater the discount you get.
19. First Purchase Discount- often used by foreign online stores, which send a discount on the first purchase to each new registered user in a welcome letter.
20. Discount-subscription- Relevant for services. The most striking example: fitness clubs and swimming pools. A one-time visit is one price, but you can buy a subscription and visit establishments on more pleasant terms.
21. Additional (bonus) discount- noticed in the stores of children's goods "Chicco". You have a discount card, but the store still offers an additional discount for it. Here, however, there are restrictions on product groups.
22. off-season discount- used in the sale of seasonal goods, for example: outerwear. Have you noticed that fur coats are cheaper in summer? Often, according to such a system, unsold goods in the season come true.
23. Club Discount- discount club system: you purchase a club card and can use discounts in various establishments that are included in the club program.
24. Trade-In discount- you return the old version of the product to the seller and buy a new one with a good discount. An example is car dealerships.
25. confidential discount- there is no need to decipher, we all live, as it were, in one country. There is a contract price on paper, and there is… let's say… another price.
Well, the last discount (for a positive final feature) sounds like this - "discount for beautiful eyes".
Write in the comments what other discounts you would add here.
Everyone loves gifts, surprises, drawings, discounts - this is a feature of human nature. For an entrepreneur, this circumstance is an excellent opportunity to hold interesting promotions that will make attracting customers an easy process. Such a move will increase revenue, get rid of stale goods and find new "admirers" of their products. Consider the most common promotions to attract customers.
Types of shares
Depending on the specifics of the work of a store, public institution, salon or any other commercial project, one action or several in combination can benefit. There are a number of effective options:
- Bonus card. Purchases made at your establishment allow the buyer to accumulate points or rubles, and later receive gifts or discounts on purchases.
- Action "Bring a friend". For the fact that buyers used the service or purchased a product, but additionally left the contact details of friends and acquaintances (or brought them), a fixed discount is provided for the next purchase (for example, 20%, 1000 rubles or a gift).
- New customer discount. Such a bonus can influence the behavior of buyers who prefer to purchase goods from your competitors. The increase in sales occurs due to the "poaching" of potential customers. It's all about leaving a positive impression.
- Purchase gift. It can be a bonus valid on a certain day, time of the day. A gift is issued for the purchase of promotional goods or by the amount of the total check.
- Discount for pre-order or reservation (or online order). It can be small, but pleasant, especially if it is combined with other bonuses.
- Birthday discount. To give each client 25-30% of a one-time order once a year is not so much, but it is very pleasant for the buyer.
- Promotional goods of the day. A reduced price is set for certain goods every day. For example, for all sausages, alcohol, shorts, fishing tackle - it all depends on your assortment. You can take a specific position as a promotional product and make a minimum price for it, subject to purchases for a certain amount.
- Special occasion discount. This may be the day of a dentist, educator, driver and other very specific professions. As evidence, you can require documents confirming education or work in the specialty.
- Action "Come first". You can give a gift or a discount to each first visitor daily.
- Draw. This is especially true if your store or institution has a website on the Internet, a public page on a social network or an Instagram page. For a certain time, your subscribers share information about the ongoing draw with friends, and on the set day, a product or a good discount on a purchase is raffled between all participants.
Giving a client a birthday gift of 25-30% of a one-time order is not so much, but it is very pleasant for the buyer.
Regular promotions to increase sales and attract new customers will give the impression of an interesting and tempting project. They will come to you in search of new discounts and offers, wait for notification by mail or SMS (it is worth implementing such a system), distinguish them from competitors. People will intuitively come for profit, and in addition they will buy something at the same time. This is an effective one that should not be neglected.
In this article you will learn 21 options for discounts and promotions that you can use in your store.
We use many of them when working in consulting with our clients, in trainings and in our business. They work perfectly, the main thing is the desire to apply and implement correctly.
It is clear that not all ideas you will apply at the same time or immediately.
Start simple, move on to more advanced ones.
Even if you make one option per month, then in the next year you will have something to do and surprise customers!
1. Discount for an event
This discount is usually applied in honor of some holiday or important event. New Year, Birthday, store opening… As the saying goes, “if there is a wish, there will be a reason”.
2. Melting discounts
Typically used in conjunction with a time limit. On the first day (period), the maximum discount, which decreases every day. For example 50%, 40%, 30%, 20% and 10% on the last day of the promotion. We often use melting discounts in our business when registering for new trainings. In the first days of registration, the price is always lower.
3. Discount by expiration date
Such a discount is set for a certain period, for example 10 days. Or Until December 31… The time limit is an incentive to make a purchase faster. People understand that after a certain time, after the expiration of the term, it will be more expensive and preferential terms will end.
4. "Only today"
This discount is also limited in time. But I singled it out separately, precisely after a very short period of time - one day. The discount, which is valid for one day, perfectly “stimulates” sales.
5. For one item
Such a discount applies strictly to a separate (specific) product. For example, only on skirts. Or only on black jeans... It is also fashionable to combine this type of discount with discounts with a limited duration or a limited number of goods. And also to do the action "product of the week".
6. Discount with limited quantity
This is also a combined discount. In this case, you limit the quantity of the product itself, which can be bought at a discount. Only 10 blouses. Remember? Only 3 chickens in one hand...
7. For reaching the purchase amount
To get a discount, you offer to buy something else so that the purchase amount is XXX. Or you give a discount on the amount of XXX. In this case, you can combine a discount for 2 items in a sales receipt.
8. Cumulative discount
I think the meaning is clear. All purchases of one client are summed up and the more purchases a person makes during the period, the more discount he receives. You set the purchase amount scale at which the next, increased discount is provided.
9. First Purchase Discount
The point is that a person needs to be given a strong incentive to make a decision to buy from you and now. And offering a discount on your first purchase is a good reason. To convey information, you can use a coupon or flyer.
We use this discount for our new subscribers. If you subscribed to the free course " ", you received a one-time offer of an advanced course at a discount.
10. Discount by payment method
For example, when paying with a card, the discount is greater than for cash. Or vice versa. It has been observed that people spend more money when paying with a credit card than when paying with cash. And this is a reason to make a discount when paying by card in order to increase the amount of the check.
11. Discount when ordering online
When pre-ordering from the site or in the social network group of your store, an additional (special) discount may apply. In this case, payment can be both on the spot and online. And it could be the complete opposite.
Recently, I was looking for a DSLR camera to shoot high-quality photos and videos. In one offline store of the mall, I was offered to look at prices and models in their online store. Then call back to clarify the price for the selected model with the manager. Because it can be cheaper in their offline store.
I saw a clothing store with a 5% per like sticker stuck at the entrance. I even took a photo with my cell phone. The meaning is this - you need to go to the Facebook group of this store, click "like" and you will be given a discount.
13. Discount for a public member
Another option is using the Internet. If you have a group or a public page on social networks, then you can use a one-time discount as an additional incentive to join the group. Just clearly and clearly indicate on the avatar or in the description.
14. Pre-Order Discount
Usually used when selling a product that is not yet in stock. For example, you can already sell a product of a new collection, knowing the models, but not having them in stock, thereby receiving part of the money before purchasing the collection from the supplier.
We made such a discount when we released the book "" and sold the first batch even before the release at a lower price.
The idea is that you identify target groups and give them special discounts. For example, “for students”, “for pensioners”, “for accountants”, “for best clients”…
We also often use it in consulting our clients. For the fact that the buyer recommends to his friends and brings new customers, he receives a discount that he can use for his purchases.
17. Discount from a friend
It looks like a discount on the first purchase, but I want to highlight it separately. The idea is that your customer can simply talk about your store, or they can recommend a benefit to friends. That is, a new customer who came on the recommendation of a friend receives benefits in the form of a discount from a friend.
18. Discount "on request"
Often people when buying clothes ask sellers for a discount. Prepare in advance a small discount that can be given in such a situation, but subject to purchase right now. So that there is an incentive not to think or look elsewhere, but to buy here and now.
19. Stacked Discount
You make two discounts at once when buying two things (or more). The first thing - with less benefit, the second - with more. It can be used both with one product and with diverse ones. For example, "buy a dress for ... with a 10% discount and get -30% on a scarf", "Buy boots with a 15% discount, get -40% on shoes".
20. Discount on additional items
The customer buys at the regular price and you offer additional product, accessories, more product, related products at a discount. Just when buying a camera, I was offered a bag with a -10% discount.
21. Random Discount
That is, "how lucky." There is an element of buyer luck here. You define different discounts and the buyer can draw a lottery and get the discount indicated on it.
You can also use a cube (dice) by pre-determining the discount that corresponds to the face of the cube. The customer rolls the die and wins their discount.
I am sure that you have found a couple of ideas for yourself that you will try tomorrow. Or at least in the next few days.
What types of discounts do you use in your store?
Surely you also have something interesting in stock. Share in the comments, we will be glad.
Successful sales.
P.S. If you are ready to spend the next 5-6 minutes on training, then watch the video. You will learn how to sell more and earn more.
Ideas in after are borrowed from the book “Effective commercial offer. A Comprehensive Guide, and the second is Denis Kaplunov and adapted as examples of promotions for clothing stores.
