31.03.2015 / 1183
Interesting information about the Moulinex brand. Reference data about the trade mark Mulineks.
The French brand Moulinex, which in Russia is pronounced as Mulineks, despite the correct pronunciation - Moulinex, is known on the world and Russian markets for its range of household appliances for the kitchen.
Today the trademark belongs to the Group SEB group of companies, but history also remembers individual merits. The founders of the company are the Frenchmen Jean Mantele and Le Monnier. From the first days of the company's existence, its main motto has been the words: "With Moulinex - everything is easy and simple." Indeed, all the devices of this company are characterized by truly French charm, lightness and playfulness. And using this technique is more like a fun and completely easy game.
History of development
The history of the development of the Moulinex brand begins in 1957, although the production itself began much earlier, in 1922. At that time, the first production workshop was launched, which was located in Belleville (France). The first name of the enterprise sounded like "Mantele and Le Montier, pumps and sprayers."
In the period before the renaming of the well-known Moulinex, a lot of work was done on the development of kitchen appliances, and the new brand immediately received a range of products, which began to be distributed under the slogan: "Moulinex liberates a woman."
The most striking in the development of the company was the 80s of the last century, when, in addition to all the awards that it received for innovations in the field of small household appliances, the economic crisis was also experienced, various transformations up to the buyout of shares by employees of the enterprise. It is with this period that the growth of production is associated, because in 1989-1991 such enterprises as Swan, Girmi, Mallory were acquired.
Along with trademarks, proprietary technologies became Moulinex's property, and this became a considerable saving in money and time for developing their own. During this period, the well-known companies Vistar and Krups were also acquired.
One of the important milestones in the history of the development of the range was an industrial design competition held among students from several European countries in 1990 (such as Germany, Spain, France, Great Britain, Italy). As a result of the competition, an exhibition of products was opened in Paris for two whole months, located in the Georges Pompidou Center.
Since 2001-2002, the brand has been produced under the supervision of Group SEB and continues to win popular awards over and over again: 2006-2008. - "People's Brand" award for products such as juicers, meat grinders.
In general, the 2000s became key for Moulinex in terms of developing sales in Russia, because it was during this period, or rather in 2007, that a bread machine designed for the Russian market was released, in 2009 a very popular “most powerful” meat grinder model appeared and etc.
Manufactured products
A fairly wide range of products under the name Moulinex is presented on the Russian market. The list of groups into which all products are divided looks like this:
Blenders and mixers.
Waffle irons and yoghurt makers.
Coffee makers and grinders.
Multicookers and steamers.
Irons and kettles.
Fryers and bread makers.
Sandwiches and toasters.
Vacuum cleaners and microwave ovens.
You can go on almost indefinitely. The Mulinex product catalog contains absolutely all kitchen appliances that make life easier for housewives. There are also other products, with the sole purpose of making life more comfortable. The chosen motto, despite historical changes, the company adheres to today.
History of Moulinex
1922 - Jean Mantele and his partner Le Monnier open a production plant in Belleville. The company is named "Mantele and Le Monnier, Pumps and Pulverizers".
1929 - Jean Mantele cedes his share in the company to Le Monnier and, together with a new partner, the engineer René Boucher, founds a new company, Stamping Manufactory Bagnola Mantele et Boucher (MEB). M.E.B. produces any products from ferrous metals.
1932 - M.E.B. filed a patent application for a vegetable grinder. According to legend, the idea for this device was born after Jean Mantele's wife served him an undercooked mashed potatoes for lunch. The introduction of a 36-franc vegetable cutter on the market turned out to be a commercial failure; sales growth begins after the price is reduced to 20 francs. Since then, the desire to reduce the price of products as much as possible has become a hallmark of the company.
1937 - M.E.B. moves to Alençon (Orne, France).
1944 - change of company name from M.E.B. on Moulin-Légumes ["vegetable mill"].
1957 - The company changes its name to Moulinex.
1958 - the company is transformed into a JSC. Early 1960s - The company's famous slogan "Moulinex sets the woman free" appears.
1973 - Moulinex becomes a company with a management board.
1981 - Cuitout receives an Oscar for innovation in small electrical appliances. The award is given annually by distributors through the magazine LSA (Libre Service Actualités - Service and Trade News).
1985 is the first crisis financial year for Moulinex.
1986 - the company developed the "Darno plan"; 1600 jobs were cut.
1988 - Moulinex is bought out by the company's employees.
1989-1991 - Moulinex acquires Swan, Girmi, Mallory.
1990 - Moulinex acquires Vistar.
1991 - Moulinex takes over the Krups business.
1990 - The company organizes a competition among students in industrial design "Moulinex, Design Generation". The competition takes place in Germany, Spain, France, Great Britain and Italy. Following the results of the first year, a two-month exhibition is organized at the Center for Industrial Development of the Georges Pompidou Center in Paris.
2001 - Group SEB partially buys out Moulinex-Krups.
2002 - Integration of Moulinex-Krups into Group SEB.
2006 - the "People's Brand" award is awarded to the Moulinex juicer;
2007, 2009 - "People's Brand" award is awarded to Moulinex meat grinders;
2008 - the "People's Brand" award is awarded to the Moulinex juicer;
Technologies and devices Moulinex
1932 - vegetable cutter (M.E.B.)
1954 - Légumex vegetable peeler
1956 - the first electric coffee grinder
1957 - Super-Mixer
1958 - electric juicer, electric vegetable peeler and electric meat grinder
1959 - Luxe beater
1960 - Robot-Charlotte (Robot-Charlotte)
1961 - Robot-Marie and hair dryer
1962 - the first Moulinex vacuum cleaner
1964 - lettuce water squeezer
1965 - electric knife, baking sheet and helmet for drying hair
1970 - hair curler
1971 - the first electric coffee pot
1974 - blower comb, dustpan and electric broom
1977 - citrus juicer, yogurt maker and electric brush
1979 - first microwave oven
1981 - Cuitout electronic cooking robot
1983 - pasta cooker
1983 - the first Moulinex irons
1991 - Elegance teapot, created with the participation of the Italian designer Luc Meda
1992 - the first "smart" robot Génius. The instrument received two design awards.
2007 - launch of a bread maker with a recipe for Borodinsky bread, developed specifically for Russia
2008 - microwave oven with steamer
2009 - launch of the most powerful meat grinder on the market
Moulinex values
The core value of the Moulinex brand is ease of use. “With Moulinex everything is easy and simple. This brand has a very special French charm, lightness and playfulness. Using Moulinex appliances is like a game, fun and not burdensome at all.”
Moulinex - this company has an unusual history of its appearance, at the beginning of the 20th century, and to be precise in 1922, in France, in the town of Belleville, the creators of Jean Mantele and Le Monnier, they began to produce goods that were used for household purposes: pumps, spray guns, these devices could not be called household at all. The company, after 7 years of existence, is renamed MEB (Mantele and Bush). They are developing a special vegetable cutter, according to legend, supposedly the wife brought mashed potatoes for lunch, where the vegetables were cut unevenly. The partners patented their invention, and in 1957 the name Moulinex appears. This company is engaged in the production of household appliances, sells its products in more than 135 countries around the world. In 1996, it suffers a crisis, goes bankrupt, the company is bought out by the French GROUPE SEB. And this company embarks on a new path of development in its history. The motto of "Moulinex" today is: "Tune in for lightness."
Today, Moulinex produces the following household appliances:
Fryers, waffle irons, toasters, sandwich makers.
Meat grinders, steamers, multicookers.
Electric kettles, irons, immersion blenders, juicers, mixers, coffee makers, coffee grinders.
Microwaves.
Food processors, bread makers, mini mills.
Yoghurt makers, vacuum cleaners (out of production).
The most recent achievements for 2012 are:
1. Soup cooker - Moulinex Soup Co Press Release - a revolution in this field, easy to use, has a volume of 2.8 liters suitable for cooking food for the smallest, ergonomic, cooks, grinds and mixes all the necessary products, you can always take it with you on the road.
2. The electric meat grinder Moulinex ME665 is the most reliable, powerful, fast meat grinder of the new generation, it has the most powerful knives, increased grids, the latest nozzles for rubbing, slicing, as well as the ability to cut into cubes, there is no more need to disassemble the meat grinder, there is a reverse function, additional nozzles for cooking homemade cookies, kebbe, homemade sausages, power 2200 watts.
3. Fresh Express multi-slicer - this type of multi-slicer should be in every kitchen of a modern person, it has different nozzles (for chopping different sizes, for rubbing, for chopping), it has a compact appearance, there is a place for storing nozzles inside the device, it takes a minimum of time to cook , easy to use.
4. The Slim Force blender is an innovation in the world of blenders, it will take you 10 seconds of your precious time to get good results. You can make mashed potatoes and a delicate dessert, it has 2 special nozzles, in the traditions of France (more tender) and in the traditions of Russia (larger pieces). You can cook hot meals, withstands temperature. All attachments are made of high-strength stainless steel, and the blade consists of 4 curved blades that create a vortex flow, thereby your dish is cooked without lumps, and as quickly as possible. The whisk is included for preparing your favorite cocktails.
Moulinex household appliances should always have their place in your kitchen, they are made specifically for our beloved women who save their precious time in the kitchen so much. This manufacturer keeps pace with the times, showing the world more and more technical subtleties and creative approach in their inventions, safety is considered another big feature. Since our kids love to play pranks in our kitchen, therefore, the products of this company are smoothly moving to electronic displays and the "child protection" function.
Moulinex is a French brand of kitchen appliances. Since 2001 it has been the property of Groupe SEB.
The core value of the Moulinex brand is ease of use. “With Moulinex everything is easy and simple. This brand has a very special French charm, lightness and playfulness. Using Moulinex appliances is like a game, fun and not at all burdensome.”
With Mulineks - everything is easy and simple. This brand has a very special French charm, lightness and playfulness. Using Mulinex devices is like a game, fun and not burdensome at all.
Not everyone can boast that they love to spend all day in the kitchen. And with Mulinex, everything can be done quickly and easily. And all the free time is better spent on yourself ....
No matter what you are doing, whether you are preparing a simple breakfast or a culinary masterpiece, using Mulinex household appliances will greatly facilitate your task and keep your kitchen tidy. And your manicure will always be flawless...
About Moulinex
- in 1920, from a small enterprise employing 4-5 people, produced a wide variety of hardware for sale: shower clamps, water pumps for florists ...
- In 1922, Jean Mantelet opens a 40 m² production facility in the Botzari quarter (Belleville), taking Le Monnier as a partner. The new company is called "Mantele and Le Monnier, Pumps and Pulverizers".
- On May 13, 1929, the M.E.V.
- In 1932, Jean Mantelet applied for a patent for the "Vegetable Mill", but the device for 36 francs was not popular with consumers. Just two months later, at the Paris Fair, Jean Mantel presents his "vegetable grinder" for just 20 francs. Sales begin to skyrocket. Since then, the desire to keep prices as low as possible in order to satisfy the needs of as many consumers as possible has become a hallmark of M.E.V., and then of Moulinex.
- In 1944 the company changes its name to Moulin-Legumes (Vegetable Mill).
- On September 26, 1957, Moulin-Legumes officially adopts the name "Moulinex" and immediately, this year, launches the "Super-Mixer", an all-electric mixer. From this moment, the mass production of electrical equipment under the Moulinex brand begins.
- in 1960 "Moulinex frees the woman" - the slogan of the company
- In 1981, the Cuitour, which doubles as a frying pan, pot, deep fryer, oven, electric casserole and steamer, receives the LSA Oscar for Innovation in Small Electrical Appliances.
- Moulinex. Design Generation” is the name of the competition organized in 1990 among young European designers. Following the results of the first year of the competition, a two-month exhibition is organized at the Center for Industrial Development of the Georges Pompidou Center in Paris.
- In 1992, Moulinex launches the first "Smart" robot - the Genius harvester. 5 patents have been obtained for technological innovations. Immediately after the sale, the device is awarded with two prizes: Industrial Janus, awarded by the French Institute of Design and a special prize of a design competition organized by the well-known magazines "Strategies" and "Marketing Mix".
- 2008… Moulinex home appliances are created especially for women. After all, even the Moulinex logo is a stroke of lipstick on the mirror.
