Network marketing for men products. A man in MLM - what is he like in this type of business

A month and a half ago, a branch of the American company Mary Kay officially opened in Minsk, and in early September, a celebration was held at the Palace of the Republic, where everyone could get acquainted with the products of this brand. As they say, less than 50 years have passed since a major cosmetic brand came to our country. But we were not interested in the fact that the company will develop in our country. Onliner.by spoke with Stepan Govorov, director of the company's international branch in Belarus, who came to Minsk from Moscow, about his career in direct sales, people's attitudes towards network marketing and the specifics of the Belarusian sales market.

- Before that, I worked in the Russian branch for 18 years. I started as an ordinary warehouse worker in 1996. I saw an advertisement in the newspaper that workers were needed for a foreign company. At that time I did not understand what direct sales were. I went through two interviews and got accepted. During these years, the economy in the country was unstable, so I perceived this job as temporary. I was sure that I would stay for two or three months and leave, because I wanted more serious work. The warehouse was on the other side of the city from my house, and it took me an hour and a half to get to work. By Minsk standards, this is a lot, but not by Moscow standards. Then I was 23 years old. My job was to receive and calculate the products that came to the warehouse, their placement and packaging,- says Stepan. - But everything has changed, largely due to the relationship in the team. Colleagues helped me to start learning something new. Then computer technologies were just appearing, but I didn’t have any computer skills, I began to study. Seeing interest, colleagues began to help me learn new technologies. I was then transferred to the delivery department, where I coordinated the delivery of orders to independent beauty consultants. I have gone through many career steps in different fields. So he gradually rose to the director of warehouse logistics, and then to the director of regional development.

Every three to five years something changed in Stepan's career, he was transferred and promoted. And every time the work was something new for him. Higher economic education, which he received at the Perm State Technical University, was very useful to him.

- We had a long preparatory process for opening a branch in Minsk. I was offered to do this, because I already had experience in opening branches in Russia and Armenia.

- Really long. The Mary Kay brand was known in Belarus 15-17 years ago…

- Like any large company, when it enters a new market, we first of all assessed the local potential. Today, the company operates in more than 35 countries, and there are more than 3 million independent beauty consultants. To open a branch, it was necessary to do a lot of preparatory work: find resources, find a place, collect and sign all the documents - and this is not a quick process. I will not say that at the preparation stage we encountered some difficulties. The only thing I would like to note is that we did not expect such support from the potential partners with whom I met in Minsk. I met very nice and sympathetic people, Stepan explains. - In general, there are services in the Belarusian sales market that are under development. For example, there are few companies that would provide a full package of services for the storage and processing of products, the market for courier delivery is narrow. Since we deliver products to our beauty consultants at home, so to speak, "from hand to hand", we are faced with situations that have already been resolved on the Russian market several years ago. Now transport and courier services have to change their structure, adapting to us. And the best part is that the management of these companies is interested in improving the quality of their services.

- And what is Mary Kay's plan in Belarus?

- Of course, as in any business, we have targets. And the first result surprised us: we got numbers an order of magnitude higher than expected. Therefore, we are now faced with the task of restructuring our internal processes in order to satisfy the volume that is on the Belarusian market.

- But you understand that in our country there are companies of the same kind. And not one, but already a dozen, probably, there will be. Yes, and we have our own cosmetic companies: Vitex, Belita, Modum…

- The more choices, the better. Abundance is better than no choice. I am for healthy competition.

- And why did the population of Belarus have a biased attitude towards network marketing? Have you thought about it?

- Perhaps because people confuse pyramid schemes and network marketing, in which it is not enough just to attract people, you need to create your own business. Because there are companies that pay remuneration for new customers, not paying attention to the volume of product sales.

Before proceeding with the opening of a branch, we conducted an analysis of the demand for a direct sales channel. And based on these results and the first month of work in Belarus, I can confidently say that there is no negative attitude towards network marketing and direct sales. We have a golden rule in the company: "Treat people the way you want to be treated." I believe that if you approach everything in life with such a rule, then you are doomed to success.

- How do you work in a women's company? After all, many believe that network marketing is not a business for men.

- The company employs both men and women. And they are professionals in their fields. Therefore, I would not say so clearly that this is a women's business. My task is to set up a management to support and help develop the business of independent beauty consultants. And no matter how pathetic it may sound, the company's mission is to improve the lives of women around the world. And making the decision to move to Minsk, I realized that I could improve the life of Belarusian women at least a little.

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In Russia and neighboring countries, the development of any network business sharply limits the too frivolous percentage of men who could actively and fruitfully build a personal business in network structures. Interesting statistics: in all Russian network marketing, no more than 10-15% of men work, and abroad, in the same America, at least 50% -60% of the total number of network business employees successfully work in a similar business.

In Oriflame, everything is about the same - more than 90% of consultants are women, and men, in any case, no more than 10%. Imagine what an “untilted field” exists and how network marketing could change if it were possible to interest many times more men? In the homeland of network marketing in America, the male sex has been successfully and fruitfully working in many network structures for decades. Why is there such a difference? How to get men interested in marketing?

If you carefully delve into the intricacies and deal very carefully with this issue, then the reason becomes completely understandable. While any network business was exclusively a housewife business based on distribution of goods and small retail sales, bringing in not much money at all, the statistics in America were almost the same - the vast majority of employees were women. And when this business began to regularly bring not small and even huge money, men finally began to be regularly interested in network marketing.

This also awaits us in the near future, so let's bring this moment closer ourselves! So, almost all men in network marketing are only interested in money. If this is so, then answer, what, then, when inviting men to business and communicating with them, should you pay more attention? Of course, money matters! Your entire talking shop in relation to the invited man, 90% should consist of sentences that describe exclusively the business with the financial side of the matter! Rationalism, rationalism and again - rationalism!!!

When inviting men to Oriflame, especially at the initial stage, you need to talk exclusively about business and the money side of the matter, do not even stutter about products and goods! If necessary, he will ask. Since the male sex, for the most part, comprehends the world better visually (with the eyes), then especially for men, make some kind of presentation with an obligatory emphasis on business and the financial side of things.

Moreover, when communicating with men, you can say nothing at all about our wonderful company, how dear it is to us and how it gives us gifts - men are not interested in this, except that you can explain the general idea and the main principle of work. Men, unlike women, are better at assimilating any information not in general terms, but in specifics. And there is only one specifics - HUGE MONEY FOR NOT DIFFICULT JOB!

The psychological feature of all men is the focus on the outcome of the case, and not on the process itself (hunter instinct). In our case, the RESULTS of the CASE are huge earnings, and this is what needs to be emphasized when inviting men to Oriflame. Women have a better developed intuitive side, while men have rationality and logic, which means that you always explain everything to men very specifically, building a logical chain leading to HUGE EARNINGS.

Make a presentation that is logical and rational in meaning, for example, show a real chain of specific and clear actions, and finally, you can build some kind of intuitive graph. Moreover, the above example of a booster presentation is available to all registered members of our site, a personal link is in your profile.

Treat the invitation of men to the project very pedantically, think over every little thing, prepare answers to possible men's questions in advance and start inviting men more boldly. Of course, the time you spend preparing to communicate with men will be expensive, but I assure you, it will eventually give you a powerful structure with a huge income. One rational man with a strong desire to make money in network marketing is head and shoulders above any average woman in the business!

Many people are still surprised by the fact that there are very few men in network marketing. According to unofficial data, about 5-7%. And even from those who come to MLM, few succeed. (For a long time I have been preparing a seminar for men - What should a man do in order to fly to the top of the career ladder in a year! - but they won’t do it).

So why are there so few men in MLM? The answer is obvious. Let's go in order:

- The vast majority of men can not do everyday scrupulous things!

Women are the opposite. They have it genetically. A woman cooks, does laundry, irons, cleans, washes, etc. every day. It's either in the blood, or from hopelessness - someone needs to do it. And She does.

A man either does something global, grandiose, or, having calmed down that he is not capable of big things, does nothing - “I can’t do something global, but I won’t do small things either.”

In network marketing, especially at the initial stage, it is necessary to do every day - calls, meetings, negotiations or a website, blog, posts, mailings, etc. Even by showing a man the globality of network marketing, he can catch fire, but when faced with the initial routine and not a momentary result, he goes out. He needs to immediately sell the wagon and see decent money. Ha, the times are not the same, the 90s are gone forever.

- Men in the majority are not attentive not only to women, but also to men, and to themselves.

Women are more talkative, more accommodating, quicker to adapt to the situation, more attentive and perhaps more hardworking. A woman pays more attention to herself than a man. By the way, most of the clients are also women.

A woman not only loves with her ears, but also lives with them, and therefore communication for women is food for life. A man loves with his eyes and lives with his eyes - why talk? Looked and pobaldel.

Why make extra sentences out of words ...

And in network marketing, you need to communicate, you need to be attentive to people, partners, customers. When I realized all this, I stopped "soaring" about the small number of our brother in network marketing.

And on the other hand, I began to admire women in MLM. She is a woman, and a mother, and a housewife, and works at the “main” job for the time being, and also builds a business in network marketing in order to get rid of the household routine, to improve herself, in order to get on her feet, since “he” is lying on the couch. To achieve something worthwhile in this life!

Our women can do everything! Of course, I would like a woman not to be everything that one has to be, but to be a woman. But MLM women can do anything and still manage to remain women!

I admire you, women of network marketing! I respect, appreciate and love!

I liked the song in which Sergey Trofimov sings of a Russian woman. But whether this song is about you in principle or not, I don’t know. What do you think?

Now there is a lot of talk on the Internet about network business. And for some reason, Russian people have such a stereotype that the network marketing industry is not a male occupation. And MLM should be done only by mothers on maternity leave and those who are not able to “normally” earn money.

In this article, I will prove to you that network marketing is a business for men. And it is men who do this business correctly and for real. Women approach business from an emotional side and often make mistakes on these emotions.

My name is Alexey Nesterov and I have been in the network business since 2015. The direction in which I work is perfumery and body and hair care products, as well as home care products in the company. And what I just didn’t hear about myself!) I once worked as a loader and everyone told me that this is not a man’s business, my wife should do this, and I, as a man, should work at a “normal” job, namely to carry pieces of iron and tear your back, earning 25,000 rubles. per month. But for that proud and Man!

In general, according to the majority of "successful" citizens of our country - "a real man should be sullen, hairy and smelly!"

But now see for yourself! Business is business! And it doesn't matter in which direction you work - be it the perfume business or the construction business. Business is when you build a system that then works for itself, and you get money for it.

So, why is it profitable to build a business in the direction of beauty and health, and why I consider this business to be truly masculine.

Look: the beauty and health market is actively developing today, because the times when everyone had to be the same and not stand out have passed, and today everyone wants to look original, interesting, bright and smell delicious!

Just remember how many perfumery and cosmetics stores have opened in your city over the past year? I'm sure a lot! Do you know why? But because this business really brings a lot of money to their owners.

So why don't you go into this business? Why are you still not making money in it?

And if you decide to connect your activities with network marketing, you can also free yourself up a lot of free time! I painted the pros of network marketing. By the way, read the developments in the MLM business. There are my contacts and be sure to add me as a friend!

So, as you can see, network marketing is a man's business and men in MLM really achieve great results!

If you still have any doubts about whether to start doing network marketing or not, I highly recommend that you watch this short half-hour film about types of income, prospects and how the MLM industry works.

“I was in the office today. 90% are women over 40. That is, the bulk of distributors are women over 40-50 years old.

But if you look at the directors, we see that they are mostly men - practically there is an inverse proportion here: 10% are women, and 90% are men. Why is that?"

Based on materials from http://mlm-blog.ru.

History in the subject

In 1999, the magazine "MLM Perspective" published an article "How Women Recruit Men to a Network Company." I instructed Tamara Starkova, the leader of my first line, to prepare the topic of the school on this article and announced to the consultants that a school on this topic would be held in the near future. I did not notice that the distributors (and most of them were women) were very interested in this announcement. At several subsequent presentations and schools, the turnout was much larger than usual. But it so happened that I forgot about the topic of recruiting into a network of men and considered other topics of organizing a business to be more important. After one of the schools, I asked those present about questions for me. The retired woman raised her hand and asked in a demanding voice: “Yuri Yuryevich, you promised us that Tamara would teach us the lesson “HOW TO REMOVE MEN”.” For the first time in so many years in MLM, I didn't know how to behave. From within I was torn by wild laughter: so distort the meaning of the business theme! But the serious faces of the women present would make my laughter inappropriate.

The discussion of this topic shows us one problem for all MLM companies in our country: men, in general, are in no hurry to take advantage of the "greatest opportunity in the history of mankind."

The reason for the current situation is social inequality.

No matter how much it is declared that men and women are equal in our country, everyone understands perfectly well that this is not so. There are purely masculine professions, and there are purely feminine ones. When physical labor prevailed, men did hard work, after which one could indulge in relaxation and laziness. For example, having successfully gone hunting and thus providing the tribe with food, one could enjoy free time for some time. A woman had to do almost all the time easier things in terms of physical activity, but which had to be done regularly, regardless of mood, season and state of the nervous system: take care of children, feed and milk pets, clean up, etc. Moreover, the concept of “male” and “female” work has been instilled by society for centuries!

The more civilized the society, the less social differences. For a long time, men remain dominant in relation to women beings. Not all representatives of the fair sex want to break the foundations that have developed in society. Women - statesmen, such as Catherine II, Efrosinya Polotskaya, Irina Khakamada - are rather exceptions that confirm the rule. And network marketing is the great equalizer of opportunity. In no network company does the computer program for calculating remuneration take into account social, national, age, educational, gender differences between people. And here there is no opportunity to take advantage of the privileges that, for example, gives a long state, military and other career. And this creates a huge number of psychological problems for people who perceive social inequality as the norm of life. There is a Belarusian proverb: "God forbid: a pig - a horn, and a peasant - panism." There is no more cruel tyrant than a former slave. Some people are willing to endure humiliation in order to be able to humiliate others in the future. For example, hazing in the army. Most of our citizens psychologically do not accept the ideas of freedom and equality, no matter how beautifully they are spoken about. At the household level, there are concepts that do not correspond to the declared values. Since freedom, namely it is given by network marketing, comes with responsibility for one's future. And the average men, brought up in the “master-slave” system, prefer not to carry such a burden.

Male network leader

The work to attract men to network marketing in the CIS countries has a number of features. Men are very vulnerable to failure. They are practically unbeatable. In the wild, the losing male is deprived of all benefits and privileges, and the winner gets everything. In network marketing, the most traumatic period for the psyche of a distributor is the starting one. Lots of rejections. Each failure is an injury for a beginner. A man can quit everything after the first failure! Women are more resilient creatures. Therefore, they can perform actions many times before the result. Among men, there are very few purposeful individuals who are able to get up after a defeat and learn from it. And getting drunk (traditionally male reaction) in case of failure is easier than looking for a way out of the current situation. Therefore, many women - network leaders are trying to create for their beloved men who are capable of mental development, but not able to overcome the starting difficulties (weak psychological stability) most favored nation treatment in network marketing.

Most of the men - the leaders of our industry, 80 percent, got into business precisely through the "painless entry into MLM program." Beloved girlfriend or wife personally fills all the “bumps” of the starting period herself, very often, despite the opposition of the beloved man, she succeeds in MLM. And only then, having calculated the income of his wife from this business, the man graciously allows himself to be signed into the project and allows his wife to build a structure under her. This is at best. Because in the worst case, the husband can perceive the higher income of his wife as his male insolvency and humiliation. Hence there may be family problems.

Let's look at the best option - the husband has minimal flexibility of thinking and the beginnings of analytical abilities. Recognizing the fact that MLM pays well, the beloved man of an established network leader - women begins to study the issue, speak at schools, make a feasible contribution to the success of the already family business. Would this "star" top leader on the scene be such if he started from scratch on his own without the powerful support of his wife? Big question! But the deed is done - the percentage of men in the network is growing, and the man - the top leader, who has a large network check, is used by propaganda to attract other representatives of the stronger sex to the business. And often it works!

True, this approach, although it saves a man's time in moving towards the goal, creates a number of failures in the preparation of such a male leader. Knowing how to work with a client only from books by American authors and not having his own experience as a distributor, such a top leader who, thanks to his wife, skipped many initial stages of a network career, objectively cannot understand the difficulties of his network distributors. Sometimes I had to be amazed at the advice of such "tops" that they distribute to their distributors of the starting stages! But out of respect for his level, this advice is appreciated, despite the lack of common sense in them. I was struck by some men - top leaders from this category. Gathering huge halls, basking in the delights of adoring distributors, in dealing with leaders of equal level, they disdained retail sales and those people who run around selling their company's products. For me it was crazy! These people, gentlemen, top leaders, create the foundation for your high remuneration! How can you not understand such elementary things? Looking through the online track record of such male leaders disparaging MLM start-up jobs, I found the reason for this neglect. Their beloved women, who have been going to the top of their careers for years, who have developed the skills of effective business management, who endured humiliation from loved ones just when it was hard for them, having reached a high level of skill, artificially raised their men to leadership positions. They protected the psyche of their loved ones from the disappointments of the initial period, transferring them, like on an airplane carpet, to the world of leaders. Men who have risen to leadership positions on their own will never express disdain for the work of an entry-level distributor. After all, they all went through with their own feet! But the computer program for calculating the remuneration of any company cannot take into account the peculiarities of the leader's path to the top of success. The turnover of the structure was created in the billing period by the leader on his own or with the support of his beloved woman, the computer does not care. Only now, a person who has worked out all the stages of development in network marketing on personal experience, logically, for a large structure would be more preferable than a leader created artificially, in a short time, like a broiler chicken. However, in life we ​​meet the opposite situation. Those male leaders whose networking wives spared the time to climb to the top of the ladder dominate the upper levels of networking careers, enjoying the rewards of high leadership status. Why? Yes, for one reason - DEFICIENCY!

When there are few men MLM - this is bad?

Almost all successful businesses have followed the path of creating and filling a deficit. It was the replenishment of the deficit that has always provided examples of the most successful business. Currently, men in network companies are in short supply.

History in the subject

In 1993, I commanded a separate unit in the Red Banner Northern Fleet. To serve in the headquarters of my unit, a young girl, the daughter of a high-ranking officer of the fleet headquarters, was appointed as a sailor. As a commander, I was not enthusiastic about such an appointment. In the navy, in a purely male team, women are in the same huge deficit as men are in MLM companies. This event did not affect the indicators of combat training in my unit. But the fact of the appearance of an interesting girl had a surprisingly positive effect on some aspects of military service. In the very first week of her service, the penalties imposed on the military personnel of the unit for an untidy appearance practically ceased. Officers, midshipmen and sailors, without additional reminders from their commanders, tried once again to iron their trousers and thoroughly clean their shoes, for example.

It is logical to assume that the appearance of a man in the women's team should cause approximately the same psychological effect. But will it cause an increase in trade? Most likely no. That is, the assumption that the more men in the number of distributors, the higher the economic performance of an MLM company is most likely a hypothesis. We sometimes really want to pass off what we want as real!

When I was an ordinary distributor, I noticed that female clients ordered cosmetics from me much more often than from female distributors, who were much better versed in this cosmetics. With a shortage of male energy, most likely, it is more pleasant for women to order cosmetic products from men (buying male attention along with a jar of cream) than from a woman (who is a competitor in the struggle for this male attention). And when a female distributor chooses a sponsor, who is preferable for her: a spectacular business woman or a man who will devote time to her, based on his functional duties as a sponsor?

Business on weaknesses

It is a sin not to use certain competitive advantages. And many competent distributors take into account the weaknesses of the opposite side in their work. My first MLM sponsor was a woman with huge personal sales volumes. There were a lot of men among her clients. Since the majority of my group's distributors were women and many had very difficult sales issues for the company's products, in order to improve the business performance of my network, I asked the sponsor to conduct a seminar on "How to effectively sell to men" with the women in my group.

As a leader, I attended this lesson.

What I heard delighted women, and shocked me. My sponsor told me how to attract the sexual attention of men by taking certain positions during a conversation, exposing the knee (you must have expensive tights for this case), unbuttoning the top button of your blouse, as well as a host of other tricks so that the attention of a male client is transferred to the mainstream. buying a product, and it is important not to let the conversation go into the realm of sexual claims. By the end of the seminar, I had the feeling that we men are poorly developed individuals whose behavior does not differ from the reaction of the natives to glass beads.

This proves once again that any weakness can be used to achieve a result if a solution is sought.

Features of the work of men in MLM