Opening a candy store: a detailed consideration of a business idea. How to open a candy store Candy as a business

In this material:

A business plan for a candy store is a clear, well-thought-out and well-written document that calculates expenses and incomes, takes into account risks and provides for business development in case of force majeure.

According to statistics, the most common present is sweets. Previously, a chocolate bar opened the doors of reception rooms and helped to thank the doctor, hairdresser, and educator. Today, you can find the most unusual desserts on sale - personalized chocolate, sweets with different flavors (almost like Betty Botts dragees), chocolate and marmalade figurines, cakes, cookies. The candy store is a tasty and profitable business that certainly has the right to exist.

The relevance of the business of selling sweets and sweets

There can be no tea drinking without sweets, they don’t go to visit without them, sweets are not only sweet, but also a cure for mental anguish. Despite the constant moaning about the lack of money, compatriots love and know how to relax, so the demand for sweet goods is guaranteed. The country is eating off for decades of shortages, buyers in the store are guaranteed to be not only on the eve of the holidays.

The candy trade has many undeniable advantages: the goods do not deteriorate for a long time (shelf life is up to 12 months), refrigerators or freezers are not needed, a large room is not needed for a store, which means that the rent will be minimal.

What are the best candies to sell?

When planning a business, you can follow one of the beaten paths:

Find an opportunity to buy very cheap sweets and sell them not very expensive. The price becomes a trade-forming factor; there will always be buyers for a cheap product, not even of the highest quality. The main disadvantage is the suppliers.
Conclude agreements with various suppliers and purchase sweets in small quantities, but in a wide range.
If quality becomes the main factor, then the contract is concluded with a specific manufacturer whose reputation is beyond doubt. In this case, the easiest way to work on a franchise. The manufacturer's price will be significantly lower than for other individual entrepreneurs, you can save on advertising, and if the plant is located nearby (or there is a sales office in the city), then there is no need for a warehouse.

approximate list of confectionery products

Market, competition and risk analysis

To assess the prospects of opening and operating a candy store, you should find out:

how many "native" suppliers (manufacturers) are in close proximity and are ready to cooperate;
how many shops and shops of sweets work in the village;
what is the range of goods;
what sweets are most in demand among buyers;
How can you attract, surprise customers.

Business includes certain risks, but if you approach everything wisely, then they can be minimized:

bad store location
purchase of low-quality, unclaimed goods;
increase in the cost of products in the purchase;
damage to goods.

The prevention of any type of risk will be discussed below.

How to open a candy store from scratch

Registration of the type of activity, documents

To open a candy store, it is enough to register an IP. You will need:

application to the tax office for the assignment of a TIN;
an application to the local municipality for registration of an individual entrepreneur;
copy of the passport;
receipt for payment of state duty.

UTII is preferred as a taxation system.

OKVED codes:

52.24.22 - retail sale of sugary confectionery products, including chocolate;
52.11 - retail sale in non-specialized stores mainly of food products, including drinks, and tobacco products.

Important! The presence of a terminal for paying by card will significantly increase the influx of customers.

Premises search and location requirements

A confectionery shop does not need a large area, 20 m 2 will be enough.

The room must meet sanitary and hygienic standards, have communications - electricity, ventilation, be equipped with an alarm system and an emergency fire extinguishing system.

Regarding the location - it is important:

high traffic (market, shopping center, train station, public transport stops, recreation parks, sleeping areas);
a minimum of competitors in the immediate vicinity (practice shows that a suitable assortment and a friendly attitude towards customers can even compensate for the presence of direct competitors).

Search for suppliers of sweets

Working directly with the manufacturer reduces the cost of paying for third-party services and allows you to control the quality and not doubt the timing. If the manufacturing plant is located nearby, then questions about the purchase of goods are removed automatically.

The situation is even simpler in the case of acquiring a franchise: delivery is free of charge, at the lowest prices and within the stated time on the first request.

A large manufacturer will offer a wide range of sweets and other sweets, in this case it is very rare to have to look for alternatives.

It should be remembered that when buying a franchise, the owner regulates pricing by setting a minimum.

Formation of the product range

The formation of the assortment must be approached with all responsibility. It is optimal to purchase sweets in different price segments, offering customers several types at approximately the same price.

In order not to waste time and make the task easier for clients, it is worth spending some time and a certain amount to make trading visual. For each type of sweets, you need to take 3 photos: in a wrapper, without a wrapper and in a section; order or independently make small plates with a photo and a description of the composition of sweets. Thus, buyers will be able to navigate on their own and will not waste the seller’s time, create a queue and slow down the process.

The assortment should include sweets from the most accessible, cheap, to elite, about 200-250 items.

Purchase of commercial equipment

To open a store, a minimum of equipment is required - racks or shelves, glass showcases to place goods on display for customers. It is important to lay out the entire range on the shelves. What configuration and size the racks will be depends on the desire / imagination of the owner, as well as the size of the room.

Tip: order equipment for an individual project in a reliable company, clearly stipulate in the contract the terms of production and options for compensation for losses in case of violation of the contract. This option may cost more, but it will be exactly what you need.

Staff

At first, it is strongly recommended to conduct business on your own. It is permissible to involve close (very interested) relatives, but no more. The image of the store depends on the relationship of the seller to the buyers (not a single employee can work like the one who invested his own money), you can control costs and income only with direct participation. The only hired worker possible at this stage is a cleaner who comes for several hours, for example, and even then, if the area of \u200b\u200bthe store is really large.

Opening a store will take all the time and effort, pushing into the background all other affairs and concerns, but the end justifies the means.

Advertising campaign

Buying a franchise removes all questions from the very beginning: the owners provide a brand book with clearly defined requirements, it remains only to find worthy performers.
Self-promotion at the initial stage requires the manufacture of a sign, a plate with an operating mode and a stand for buyers.

If you wish and have the money, you can order leaflets at the printing house (put them in the mailboxes of nearby houses), arrange a tasting and treat passers-by, attracting them to the store.

You should talk about your business in urban social network groups, you can launch a video on the radio or on TV, advertise on a light screen.

The financial component of the business

Investments in the opening of a candy and sweets shop

At the start, investments consist of:

rent for 3 months - 90 thousand rubles;
purchase of equipment - 70 thousand rubles;
advertising expenses - 70 thousand rubles;
initial purchase of goods - 75 thousand rubles.

Current expenses

rent - 30 thousand rubles;
utility bills - 5 thousand rubles;
wages, taxes, deductions - 20 thousand rubles;
replenishment of the assortment - 80 thousand rubles.

Sales revenue and profit calculation

The margin on the goods is about 140-150%. Thus, the net profit in 3-4 months after the start will be about 70-80 thousand rubles a month.

Business Profitability

A trading margin of 100% guarantees payback in 3-4 months and further business development.

The candy business is not easy, but interesting and profitable. It is very important to calculate everything on paper. First you need to be confident in the supply, negotiate and resolve all issues with franchising, see the premises and “equip” it theoretically, calculate the options for obtaining money, and only after that deal with the legal side of the issue.

Order a business plan

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For many years, one of the most simple and profitable business is a candy business that even a novice entrepreneur can master. It has long been no secret that a personal store will pay off in almost a year and a half, and only then it will bring a fairly high and stable profit.

1 How to start a candy business?
2 Is it profitable to trade sweets and cookies?
3 Cookie shop or candy shop?
4 Why do you need the original name of the candy store?
5 Assortment of a candy store
6 What do you need to open a store?
- 6.1 Business plan
- 6.2 Business registration
- 6.3 Room selection
- 6.4 Equipment selection
- 6.5 Finding suppliers
- 6.6 Putting together a team of employees
7 Starting capital

How to start a candy business?

There are various ways to start developing your own candy business. Depending on how much the entrepreneur expects, options such as: a regular store, a mobile market, a department in a large supermarket, or a kiosk should be considered.

Today, online shopping is becoming more and more popular. They have become so relevant that almost every fifth person has such a business. The online candy store is no exception. It has quite a few advantages over a regular store. Thanks to this type of store, it will be possible to significantly expand the target audience and in this way increase profits. There will also be significant savings on rent, labor and other mandatory needs. But the issue of delivery remains difficult, which is quite expensive today.

It is important to consider that franchises and independently formed retail outlets are no less popular.

Is it profitable to trade sweets and cookies?

Very often, after a decision has been made to engage in this type of business, doubts come and often an entrepreneur asks himself the question of whether it is profitable to trade sweets and cookies. The answer is obvious: definitely beneficial.

Of course, the net monthly income will vary from a huge number of factors, such as the presence of advertising, announcements, promotions, location, work organization, the characteristics of the entrepreneur, and many others that should be considered when drawing up a business plan.

When opening this business, it is important to understand that, on average, the excess markup for a product such as cookies and sweets ranges from 25% to 55%.

Cookie shop or candy store?

Many entrepreneurs doubt that it is better to choose a cookie or candy store for a start-up business. For every second alternative, it would be to combine these two types of products and create a joint sweet shop. After all, in fact, there are no less lovers of cookies, such as shortbread, butter or biscuit, than people who prefer sweets. We all drink tea or coffee almost every day, and cookies can be considered one of the best desserts for drinks. Many manufacturers have long considered cookies to be mass products and do not see the difficulty in finding buyers.

Why do you need the original name of the candy store?

In order to attract the attention of consumers, you just need a bright, loud and, of course, the original name of the candy store. There are many ways to name your store. Here are some options:

shop founder's name : this name speaks of the authority of the entrepreneur, his pride in his own work. When opening a store under your own name, you should take into account personal qualities and readiness for openness;
"sweet" name: such words mostly evoke pleasant associations and it’s not a secret for a long time that many marketers use this;
geolocation: in the event that an entrepreneur is proud of the place where he is going to open a business, such a name is perfect and may become a brand;
non-standard name: sometimes the owners want to name their store in an unusual way, thus they come up with incompatible words or a special idea, for example, “flying mole”.

Pastry shop assortment

In order to attract consumers, it is important to be competitive from the moment of foundation. Excellent advantages for buyers will be such indicators as: low prices, quality goods, pleasant employees, fresh product, as well as promotions, discounts and special offers. From the very beginning, it is important to make a “chip” for your store. It can be a savings card or a VIP card with a 50% discount. Employees are also important, as they are the first to meet customers.

It is necessary to maintain stability in your assortment, since many buyers will come for certain products. It is also important to offer new products and monitor advertising, which, in turn, increases the demand for products.

In order to attract buyers, it is important at the very beginning to correctly draw up an assortment. It should be quite diverse and in demand. When choosing sweets, consumer preferences should be considered. To do this, you can go to any popular supermarket and look at popular products. Recently, waffle sweets, truffles, sweets with liquor, as well as with nuts and fruits have become popular.

It is very important to add zest to the store. These can be gift sets or unusual chocolates that will be brought from another country. The sale should include everyday beautiful sets, which will be at an affordable price, but more expensive than loose goods.

What do you need to open a store?

Every entrepreneur understands that before starting a business, it is necessary to clearly define what is needed to open a store.

Business plan

One of the most important components is very detailed business plan . That is, the manager needs to calculate all his upcoming expenses, which include: rent, purchase of equipment, salaries of employees, purchase of goods and, of course, the costs that will be spent on registering a legal entity. If this is the first business, then you also need to lay down the amount for expenses that can be considered unforeseen.
The business plan must meet the requirements and be specific and detailed. It should take into account all the points that are associated with the opening, as well as consider all options for the development of the store.

Business registration

Registering a business is a separate issue because it takes a lot of time. First you need to register a legal entity. If this is retail, then the IP format is very suitable. Thanks to this format, an entrepreneur will be able to pay tax not according to a complex scheme, but according to a simplified one.

Room selection

It is important to choose a premise for a candy store in advance. It should be comfortable and well visited. This may be a rental in a large store or a well-known point in a residential area. The room should be organized with the help of workers who will be engaged in repairs. You need to design it in such a way that customers want to come to the store. It can be an exclusive design or a kind of decor that will be present only in this store.

Equipment selection

For a novice entrepreneur is always a difficult question about the selection of equipment. To begin with, it is more convenient to make the counter trade format. You will need a counter with scales and a cash register, showcases, stands and a lot of plastic cassettes. The room should be well lit so that customers can comfortably look at the product. The store needs to be made cozy both in winter and in summer, so it is advisable to buy an air conditioner.

Supplier search

Finding suppliers is a huge issue. It is especially good if there are acquaintances who have been in this business for a long time, then it will not be a problem to ask for contacts and directly contact trusted suppliers. If there are no such friends, then the most popular firms that can be easily found at the largest wholesalers should be taken into account. An excellent solution would be to purchase goods from small manufacturers, since their products are unique and can attract many buyers.

Assembling a team of employees

To open a store, you need to find employees. It may be relatives or acquaintances who can help you and you can rely on them. But if this is not possible, then for a start it is enough to hire two employees who will work in shifts. It is very important when recruiting staff to take into account all their competencies. It is necessary that employees be polite, responsive, sociable, have a large circle of friends, and also that they themselves be interested in their work. This can be achieved by giving them a certain discount on the product, so they will have additional motivation and incentive.

Start-up capital

Each entrepreneur independently decides how much to invest in a personal business. However, it is best to start small. Many marketers estimate that the initial cost is approximately 500-600 thousand rubles. The main costs were analyzed and the following values were identified:

Today, candy products have become very popular and have long stood out as a separate area in the market. Before you start doing business in this area, you should clearly define a business plan, work it out from all sides, and develop a strategy for development and further expansion.

A fairly high demand for these products, the possibility of small investments and a diverse choice of manufacturers are a huge advantage of the candy business. But it should be noted that high competition and a fairly small margin on this product repel indecisive entrepreneurs. Therefore, only on the condition that the businessman is set up to approach such a matter with high quality and responsibly, it will not be difficult to open a candy store.

There are good ones and bad ones. If successful stories inspire, then unsuccessful ones usually do not attract us very much. But it is from bad experiences that the most important lessons can be learned. We believe that a negative experience is also an experience. Therefore the magazine I.Q. Review opens a series of articles on how not to do business with this story. It's like a thousand other stories. The difference is that it is replete with details that a stranger will not tell you about. We pass the word to the heroine, who will tell the whole truth. Read and learn.

How I opened the candy island in the mall

If you live in a small town with a population of no more than 250 thousand, then the problem of consumer choice is not acute - for the simple reason that this choice simply does not exist. Stores of local shopkeepers, which have not seen renovation and renovation since the collapse of the Soviet Union, offer us the same type of goods and Chinese consumer goods at inflated prices. The rebuilt shopping centers also do not elevate the city to a new level, because they are made in the image and likeness of the same shops with the same assortment, but larger.

Finding an idea for a business in a small town

I live in one of these cities in the suburbs of Rostov-on-Don. My decision to start my own business came by accident. My name is Anna, I am 27 years old, I am a mother on maternity leave, and I had no business experience. None of my family and my husband's family has ever been in business either, we are all ordinary workers.

And already here, at the stage of the birth of the idea, I encountered the first difficulties. At the initial stage, support is more important than ever - someone or something that gives strength and inspiration. Ideally, this is a person who has already achieved some success in the chosen field and is able to give the right advice. It can be either a person from the environment or a stranger from the online space. In extreme cases, you can find a like-minded person from among friends or relatives.

I had to do without it. The idea was new within my city, and this is what gave me confidence and hope for the success of my enterprise.

Franchise “Tasty help”

An offer to purchase a franchise of the Tasty Help brand popped up in the form of contextual advertising. I was hooked by the name, numbers and payback percentages.

The company promised a markup of 100-200% on its product and payback in 3 months at a cost of only 100 thousand rubles. When I went to the site, a light bulb in my subconscious lit up.

These were sweets, but not just sweets, but European sweets sealed in jars of 50, 150 and 250 ml with stickers on which beautiful wishes flaunted. The general concept of the brand is a jar of sweets instead of pills as a cure for sadness. In addition to sweets, the assortment included 90s chewing gum, fortune cookies and ready-made gift sets. On the promo page, all this looked spectacular, bright, on the photo - examples of successful points. I had a desire to give my city a similar island of joy, to give people the opportunity to acquire something similar.

Pros and cons of a franchise

I refused the idea of buying a franchise, especially since the company provided the opportunity to purchase goods in bulk. Yes, and there were less pluses than minuses. At a cost of 250 thousand rubles, the franchise only gave me the right to a 3% discount on an order and the mythical “support of managers”, as well as the status of an “official representative”, which, nevertheless, did not allow me to be the only representative in my city. I also lost the right to trade in other goods at my discretion, and for my own money I drove myself under close supervision, which I considered a huge minus.

Sweet shop business plan

Sweet shop

Starting capital for opening a store

I didn't have any money. But there was a credit card with a limit of 120 thousand rubles. I figured this should be enough.

The promised mark-up, however, did not appear. With a retail price of a large jar of 290 rubles, the purchase price was 162 rubles. That is, an extra charge of 80%, in ruble terms - 128 rubles per sold unit of goods. For chewing gum and smaller jars, the margin ranged from 50 to 60%.

I found a rather successful, in my opinion, place in the shopping center, in which the anchor tenants of the companies Detsky Mir, Letual and TsentrObuv were. Price 1 sq. meter was 5 thousand rubles, and the total cost of 3 square meters I took. m. - 15 thousand per month.

Payback period calculation

According to my calculations, with an average daily income of 1 thousand rubles, I will recoup my costs in 8-10 months. That was my whole business plan at the time. And it was this mistake that caused all subsequent problems. I did not take into account the important factors that are the foundation and the first bricks in the construction of a successful project.

I placed an order for 100 thousand rubles. The order was dominated by individual jars, a few chewing gums, a box of Petushki lollipops. I paid at the bank by transfer from the card, which automatically added 4% of the commission to my debt, and this is no less than 4 thousand rubles. Delivery by a transport company added another 2 thousand rubles to the initial costs.

After searching for a place and signing an agreement, I came across the concept of “deposit”. This meant that I needed to pay for two months at once - the first and last under the contract, in other words, to make a security deposit. My 15 thousand turned into 30. I had to add from the family budget.

The next step was ordering windows. They cost 30 thousand. I borrowed this money from a friend. Little things in the form of designing an individual entrepreneur, a consumer corner, a chair, an office devastated my already meager budget by about another 4 thousand.

Thus, the opening of a small point with sweets cost 170 thousand rubles. This significantly increased the payback period compared to the original calculations. But it was too late to retreat.

Business in numbers: sales, revenue, profit

The point began its work on June 1, 2014. At the initial stage, I decided to trade myself, without hiring sellers, in order to study the demand and “paint a portrait” of a potential buyer. I must say that the product really aroused great interest.

What is in demand and gives a turnover

To my great surprise, the goods of the 90s were in the greatest demand - chewing gum "Love is", "Turbo", instant juices "Yuppi" and "Zuko", they bought a lot of lollipops for children.

The attitude towards Tasty Help was very wary, but it aroused constant interest. Every second had to explain that these are not dietary supplements, not medicines, not food for fish. When a person understood that these were sweets, the question arose about the high price. Indeed, at a price of 290 rubles per 250 grams, the price per kilogram exceeded 1,100 rubles. In response to this, I argued that these sweets were unusual, exclusively of European production. The emphasis was on the gift packaging and unusual wishes, which made the sweets both an independent present and a pleasant addition to the gift.

As a result of all the vicissitudes, the revenue for the first month amounted to 70 thousand, which was more than double my expectations. My joy knew no bounds.

During this difficult first month, I made such disappointing conclusions.:

For a successful startup, however, activities that are familiar to most consumers are more preferable. Just enough to make it a little better. And if the products are in great demand, then there will always be demand, even with minimal promotion.
It is preferable to develop new types of business only if you have a reserve of finances, a lot of free time and work experience as an advertiser, or at least a fluent language.

Expansion of the range of outlets

After paying the rent for July, having decided to replenish the badly depleted stocks of goods, I ordered something that disappeared from the shelves almost immediately - Petushki chewing gum and candies. I had regular customers who asked me to add to the goods of the 90s the famous drink “Dr. Pepper. I found suppliers of a real American drink, and placed an order for about 20 thousand. After all the costs of repaying the loan, there were 25 thousand, of which I contributed 17, as I decided to treat myself to new clothes and several trips to a restaurant.

The second month of work brought 60 thousand rubles in revenue. Running positions ended, slow-moving ones hung like a dead weight. Of course, I wanted to sell, so I ordered cans of Tasty Help, Yuppies and chewing gum for about 30,000. Ordered "Dr. Pepper sold out, but taking into account the small markup (30 rubles) and the cost of delivery, the real benefit was almost zero. At the beginning of the second month, I advertised a vacancy for a salesperson, as elementary fatigue from working for a month without days off from 10.00 to 21.00 made itself felt. With a schedule of 2/2, the seller's salary "ate" 8 thousand of revenue. Of course, I also did not take this into account in the initial cost calculations.

The second month led to the following conclusions:

Starting any business that involves the use of employees, you need to gain basic knowledge in the field of personnel management. I tried to give preference to girls aged 25-30 with work experience. But this did not save me from unpleasant situations associated with incompetence and banal irresponsibility.
Poor people are harder to manage. The desire to save on wages leads in most cases to a decrease in the seller's performance and the desire to "serve the hours."

In the third month, sales were also going well, but at the end of the month they dropped to 50,000. It would seem that during these three months it was possible to pay off the debt or at least significantly reduce it. Indeed, half of the debt was paid. But the shelves were empty again. In addition, September came, sales fell. I tossed between the desire to quit everything, find another place (there are not so many in our city) or go for broke. Thoughts about the approach of the New Year were relentlessly pursued, which meant a large purchase.

Sale of sweets during the holidays

Hopes for everyone's favorite holiday justified themselves. I bought a lot of New Year's sweets worth about 40 thousand, they looked very beautiful, elegant, festive. I made sets, tried to work more myself, did not trust the sellers. Everything sold out in December. Revenue on December 31 was very pleased - 12 thousand. The windows were completely empty. What I invested in this purchase was returned to me. But no more.

After the New Year holidays, inspired by the pre-New Year sales, I assumed that the February and March holidays should also bring good profit. But here I already miscalculated. Another pre-holiday purchase practically did not interest buyers. The holidays were over, the shelves were full of goods, people no longer had money. The daily income ranged from 50 to 500 rubles, which could not even cover the rent and salary.

As a result, my debt to the bank not only did not decrease, but even increased. The total bank debt amounted to 140 thousand, this also included interest - about 4 thousand rubles for each month. I also did not pay my friend a debt. Invested 170 thousand remained outstanding. At the end of April, I closed the outlet.

What conclusions did I draw during the operation of the outlet and, mainly, after its closure?

The capital invested in equipment and the initial filling of the store will never return. This is an investment that needs to be included in the business plan, regardless of the return.
A business plan is the main springboard to a successful project.
In addition to offline sales, it is imperative to conduct online trading in parallel. It can be a page in social networks, a simple one-pager or a full-fledged website. For many people, shopping on the Internet is preferable, when you can think for several days, again returning to the product you like.
You need to learn to delegate work. It is impossible to be an ideological inspirer, seller, loader, and at the same time become a successful entrepreneur. And this certainly applies to young mothers.
You should never follow the advice of people who know nothing about business in general and about yours in particular. In addition to confusion and confusion in thoughts, this will lead to nothing.
Do not get hung up on your project, even if it is the first and only one. You need to be able to leave the rented place on time, not forgetting the possibility of scaling, if funds allow.
The main thing is faith in yourself; without it, any, even the most promising, undertaking will fail.

Suppliers
Recruitment
What OKVED to indicate when registering a candy store
What documents are needed to open
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Sales technology

Step-by-step plan for opening a candy store

The Candy Store is a retail outlet that specializes in the sale of candy, marmalade, caramel, smoothies, ice cream, and other sweet foods. The number of sweet shops has been steadily growing in recent years. There are objective reasons for this. Firstly, this is facilitated by the growing demand for sweet goods against the backdrop of growing purchasing power of the population. Secondly, opening a candy store does not require special knowledge and financial capabilities of an entrepreneur. Plus, there are a number of proposals to start a similar franchise business. Investments in this case will amount to no more than 300 thousand rubles.

It is an outlet that specializes in the sale of candy, marmalade, caramel, smoothies, ice cream and other sweet foods.

The number of sweet shops has been steadily growing in recent years. There are objective reasons for this. Firstly, this is facilitated by the growing demand for sweet goods against the backdrop of growing purchasing power of the population. Secondly, opening a candy store does not require special knowledge and financial capabilities of an entrepreneur. Plus, there are a number of proposals to start a similar franchise business. Investments in this case will amount to no more than 300 thousand rubles.

What is a modern candy store. The assortment of the sweet shop consists of such goods as: piece sweets and caramel; bulk ice cream; chewing marmalade; milkshakes; oxygen cocktails; chocolate; fresh juice; lollipops.

The markup on goods in a candy store is at least 200%, and for some items even 500%. The average cost of goods is 20%. Approximate pricing policy: marmalade - 70 rubles / 100 gr., loose ice cream - 45 rubles / 50 gr., milkshake - 70 rubles / 400 ml., freshly squeezed juice - 100 rubles / 200 ml.

Choosing a location for a candy store

As in any similar business, the profitability of an outlet depends on its traffic. In this regard, the most advantageous location for a sweet shop is shopping and entertainment complexes. The ideal store format in such places is an "island" of 10-15 m2.

Due to the fact that the occupied area of the retail outlet is no more than 15 m2, rental payments will not be so high - from 15 to 30 thousand rubles per month, depending on the region. For questions about renting retail space, please contact the administration of the shopping center. Of course, they need their own approach. The first thing that is important for the landlord is what you will sell and how your outlet will "fit" into the design of the shopping center.

A big plus of indoor placement (SC) is year-round operation and the absence of seasonal influence. In winter, marmalade and caramel are sold well, in summer - ice cream and cocktails. December and January are generally considered the most profitable months. What can not be said about the placement of a retail outlet on the street, where the opening hours are limited to the warm period of the year.

How much money do you need to open a store

Purchase of equipment and commercial furniture - from 150 thousand rubles
Purchase of goods and ingredients for making cocktails and juice - from 50 thousand rubles;
Rental deposit (1 month) - from 15 thousand rubles;
Registration of activities, transport and other expenses - from 30 thousand rubles.

The total investment in the point of sale is from 245 thousand rubles.

What equipment to choose for a candy store

To operate a sweets outlet in the "island" format, you will need to purchase the following equipment:

Commercial equipment for the sale of marmalade (slides with dispensers), piece sweets, chocolate and caramel;
Racks for the sale of oxygen and milkshakes;
Oxygen concentrators, cocktail mixers, ice makers;
Freezer showcase and freezer for ice cream storage;
Blender, juicer;
Bar counter;
Trade furniture "island";
Cash node.

The total cost of a set of equipment is from 150 to 250 thousand rubles.

Suppliers

In addition to equipment, it is necessary to resolve the issue of timely delivery of goods. You can, of course, get your own transport and deliver goods to points of sale. But this is not always profitable, as there is a need for additional control and hiring of drivers. Therefore, when working with suppliers, it is recommended to cooperate on the terms under which the supplier delivers the goods on its own. It will not hurt to receive from them a deferred payment for 7-14 days.

Recruitment

To operate one outlet, you will need to hire 2 sellers. Large shopping centers usually work from 10:00 to 22:00, so the ideal work schedule for sellers is 2/2. To increase labor motivation, a wage system should be applied - salary + percentage of daily earnings.

What taxation system to choose for a candy store

The optimal organizational form when opening a candy store is individual entrepreneurship. The advantages of IP are obvious - low registration costs and a minimum of documents. As tax systems It is advisable to use a single tax on imputed income (UTII). Switching to this special the taxation regime is carried out upon a written application of an individual entrepreneur. It is advisable to submit this application immediately after registration of the activity.

Professional business plans on the topic:

Sweet shop business plan (18 sheets) - DOWNLOAD ⬇
Tea shop business plan (13 sheets) - DOWNLOAD ⬇
Toy store business plan (15 sheets) - DOWNLOAD ⬇

How much can you earn by opening a candy store

The estimated net income of one outlet is 50-100 thousand rubles. As you understand, these are not the numbers that satisfy the appetite of many businessmen. Therefore, to increase income, it is necessary to develop a network of sweets stores, consisting of at least 3 outlets. This is especially true for large cities, where there are many opportunities for the implementation of such goals.

Having decided to open a business, and not knowing which field of activity to choose. It is worth considering the option of a confectionery pavilion. After all, the idea of how to open your own candy store from scratch is a good option. Trade in sweets is a profitable business. This product is in constant demand.

How to open a candy store

What will it take to open a store selling sweets from scratch. It is worth looking into this in more detail.

Activity planning

Any business, including the sale of sweets and cookies, should start with market research and planning. Before you open your store, you should go through the outlets engaged in the same activity in order to get acquainted with the methods of decorating the premises, pricing policy, assortment of sweets and other products from competitors. You can talk with sellers to find out what products are popular. Such information will help to cope with the selection of a confectionery assortment from scratch.

The next stage is the establishment of a circle of potential consumers. Sell exclusive luxury sweets (for wealthy clients) or sell sweets, cookies and other confectionery products at affordable prices. The second option is easier and less expensive. To open a business from scratch, you should find suppliers that manufacture high-quality inexpensive products.

Before the store is open, it is important to form an assortment of goods from scratch. The easiest way is to trade in a standard set of sweets and other sweets. In order for the confectionery business to develop successfully, it is better to choose products that compare favorably with their novelty from those sold by competitors. In standard stores selling sweets and other confectionery products, the assortment includes at least 80 types of goods (waffles, sweets, gingerbread, cookies, marshmallows, nuts, etc.). In addition, you can sell drinks and ice cream.

It is important, having compiled an assortment once, not to stop there. For the effective development of the confectionery business, it is necessary to regularly review the types of products sold. And change one type of product to another, depending on demand.

You need to think about where and how to open a candy store at no extra cost. In the case when the sweet business is focused on wealthy customers, preference should be given to prestigious areas of the city. For example, near offices. If it is supposed to serve ordinary citizens, then it is better to open a store close to markets, kindergartens, schools and pavilions with goods for children. You should not open a pastry shop next to other outlets selling similar products.

Before the store is opened, it will not hurt to draw up a business plan, taking into account the necessary investments in order to open a business from scratch. The cost of expenses is: the cost of renting premises, equipment for the store, goods; salaries for employees, advertising costs, funds needed for registration. And only after making the calculations, you can open a confectionery business.

Moving from planning to action

To open a store selling sweets, the best organizational form would be an individual entrepreneur. This will not require special licenses and permits. In addition, you need to inquire about the requirements of Rospotrebnadzor, the Fire Service, the SES and other government organizations necessary to open such a store from scratch.

At this stage, you need to start looking for a room. Considering that there will be a wide range of candies and other sweets for sale, it is important to choose a size that will best accommodate the goods. In other words, a candy store doesn't have to be tiny. Buyers should be able to view all products. The optimal size for a confectionery shop is an area of at least 30 square meters. m. In addition, it is important to have plumbing, sewerage, electricity, ventilation and storage.

To open a store, expensive repairs are not needed. As a finish, paint the walls in a neutral color. When choosing materials for the floor, it is better to give preference to those that are easier to wet cleaning. Do not forget about high-quality lighting so that in the evening you can clearly see the goods sold in the store.

Before you open a candy store, you will need to purchase the necessary equipment:

showcases;
racks;
cash machine;
shelves;
air conditioner;
scales;
counter;
refrigerators for drinks;
freezers (when selling ice cream);
chairs.

Recruitment of staff in a store selling cookies and sweets is not a big problem. The main thing is that employees have a medical book.

Sellers must meet the following requirements: goodwill, attentiveness, people skills.

In addition, you will need a cleaner and a loader. You can't hire an accountant. You can do this work yourself or conclude an agreement with a private specialist.

Accounting for goods and promotion

Difficulties in taking into account the confectionery product arise due to its diversity, due to the difference in units of measurement (pieces, kg). To facilitate the task, programs are being released to automate the process. When the store is open, it is better to conduct weekly reconciliations, personally taking part in them. This will help to change the types of candies and other sweet products, depending on the demand for them.

In order for the confectionery business to quickly pay off, become profitable, it needs to be promoted. When selling sweets and cookies, it is better to target advertising to those living nearby. Preference should be given to leaflets, attractive design of shop windows and signs, bright billboards, booklets and business cards, the Internet. Discounts and promotions can help to attract customers.

Despite the fact that the confectionery business is a very troublesome business that requires financial investments, it is worth opening such a store. The funds invested in it will pay off in 9-10 months. The demand for such products will always be high. The owner of a confectionery shop will be provided with a stable income. Of course, with proper planning and following the recommendations mentioned earlier.

How to open a trade in a confectionery store from scratch?

Trade in food products has always been profitable and popular. The sale of sweets and biscuits is no exception to the rule, and with the skillful organization of a business, it can bring good profits. You need to take into account some of the peculiar features of this enterprise in order to understand how to open your own candy store from scratch, providing a good income.

Registration and registration

Like many types of business activities, the sale of sweets requires the execution of special documents. To legalize this business, you can register as an individual entrepreneur or open a limited liability company. For inexperienced entrepreneurs, it will be easier and easier to issue an IP.

To open a store from scratch, you need to get a taxpayer certificate. You can use a single taxation system, but you can also choose a simplified one.

In addition, the fire inspectorate and Rospotrebnadzor will be sure to check the confectionery business before it starts working. For the audit to be successful, certain conditions must be met:

it is forbidden to bring water to the store, the building must have high-quality cold and hot water;
it is forbidden to supply products from the yard side;
a sewer and water supply system must be connected to the store;
the marking of knives and boards for cooking must correspond to the products intended for them;
it is important to comply with the standards of storage and warehousing of confectionery products, as well as their expiration dates;
All food must be certified and safe.

It is very important that all these requirements are met at all times.

Room selection

When considering how to establish a candy store, you must immediately decide on the premises in which it will be located. Usually they choose crowded places, with the greatest traffic. For example, near the market, shopping center or school. The main thing is that there is not a large complex with similar goods nearby. No store can withstand such competition. You can establish a point in a residential area where there is a shortage of this category of products.

The pricing policy of the confectionery is very important. If the products are expensive and designed for wealthy customers, then it is better to establish a store from scratch in the central part of the city, near the offices.

To open a shop with a small cafe, 80 m2 is enough. It is necessary to provide showcases, counters, a cash desk, as well as a warehouse. Repairs in it may be modest, but it is important that the inside of the pastry shop is always clean and tidy.

Product range

Before you open a confectionery business, you need to decide on reliable suppliers by concluding an agreement with them. It will be necessary to allocate about 500 thousand rubles per month for the purchase of sweets. Approximate range of confectionery products:

juices, coffee, tea;
ice cream;
several types of sweets and chocolate;
pies, pies, buns;
various cookies;
cakes, gingerbread, cakes;
mints and other confectionery products.

For starters, 70 items of goods will be enough. It is very important to regularly update the assortment of sweets, cookies and their quality. You can purchase a convenient program for accounting for products that are produced individually or by weight.

Additional terms

Staff

The number of employees serving the candy store will directly depend on its size.

Steps to Opening a Candy Store

The staff must necessarily include an accountant, sales manager, director, as well as working staff. All people must have health books and periodically undergo medical examinations.

Equipment

Confectionery business from scratch involves the purchase of high-quality equipment. To set up a business, you will need an approximate set:

computers;
overalls for personnel;
counters, showcases, racks;
refrigerators;
furniture for shops and cafes;
crockery and other products.

To save money, many items can be rented.

Advertising

If you are thinking about how to establish a confectionery store and not lose investments, then be sure to include advertising costs in the business plan of the enterprise. You need to think through everything to the smallest detail: come up with a beautiful sign, advertise in the media, and also order printing products.

Profit assessment and profitability

The list of expenses includes the following items:

purchase or lease of a building in which the store will be located;
purchase of necessary equipment and other goods;
wages of working personnel;
purchase of confectionery products: sweets, cookies, chocolate;
advertising expenses;
paperwork and business registration.

To increase profits over time, you can open several outlets with confectionery products.

In order to establish a confectionery store from scratch, on average, it will cost about twenty thousand dollars. The profit will be about five thousand. Income is not too high, but stable and constant. Confectionery at all times are very popular.

Unfortunately, it is impossible to open such a business from scratch without difficulties. It requires large material investments and delivers a lot of trouble. Typically, financial expenses pay off in about ten months, subject to all the necessary conditions: convenient location, variety of sweets, affordable prices for confectionery products and impeccable quality of goods.

The “sweet” business also provides other options: you can open a small department in a large supermarket or small stalls with ice cream, sweets, or make semi-finished products.

This business is not easy and it is undesirable to trust it to strangers. But in some cases, buying a ready-made business is more profitable than starting from scratch.

The business of selling sweets is very promising, especially when the entrepreneur offers customers fresh and high-quality goods, as well as a large assortment of sweets. There are subtleties and difficulties in the confectionery business, as well as the prospects for this “sweet” business ...

How to start your business? Find a place in a shopping center or in an ordinary market, then buy or make your own shelves where boxes of sweets and scales will be placed. Then negotiate with wholesalers about taking the goods for sale - and that's it, you can earn.

By the end of the month, the goods and the rent of a trading place will pay off with a good profit. The main thing is to find a crowded place where you can win regular customers.

For those who like to try new things, show and offer new things, and for conservatives, always ask: “Are you as usual?”

Usually, difficulties are associated with pressure from the tax inspectorate and administrative institutions. But the sweet will be enough for all relatives!

Selling sweets is a seasonal job, since in summer the income is usually minimal and there is practically no trade, there are few customers. Mostly in the summer they buy fruits and water. But on New Year's, spring holidays, at Easter, sweets are sold out quickly.

Business idea No. 947: how to make money selling sweets? Ideas for business here: money-job.ru

All people love sweets. And sometimes it happens that going for candy is the most enjoyable thing of the day.

Opening a shop selling sweets

By trading sweets, you can give joy to all your customers, and also make good money!

Profits in the candy business depend on various factors. Day of the week, the presence of a weekend or holiday (Saturday and Sunday are the days of the sweet tooth). Much depends on the seller, how he presents the goods to buyers. Weather conditions also affect the number of customers.

Do not forget the main rule - the customer is always right. When buying, always take everything fresh, check and open the boxes. It is better to go for goods twice a day. Try to change the assortment of products at least occasionally. If you notice that the product has deteriorated a little, in no case do not give it for sale, throw it away immediately.

I wish you success in your "sweet" business, patience and more customers ...

We all love sweets, therefore, the idea of opening a company that would sell sweets and other chocolate products is very profitable, at least there will always be potential customers. But, in every medal, as they say, there is a downside, because such a business has its own competition, and not everyone can handle such an idea. Let's look at where to start if the creation of such a company is the only and most suitable option for you. By the way, it is quite possible that you will not have enough money that you have prepared to start a business, fortunately, now there are many companies involved in loans. Take, for example, "Money Fanny" and IC "Swiss-Garant" signed an agreement that significantly increases the reliability when using the services of the aforementioned company, and this, in turn, allows you not to worry about guarantees, which ultimately helps start-up entrepreneurs a lot.

Where to get products?

As in any trading business, you need to have good suppliers who are able to provide a stock of products for trading. Also, such suppliers must meet two mandatory requirements: relatively low cost, as well as high quality. In addition, you need to decide what type of sweets you will work with, in total, the most popular ones can be distinguished, including:

Candies. In this case, chocolate, jelly, caramel and so on are meant;
Chocolates.
Selling sweets as a business. How to open a candy store from scratch?

This area includes not only bar chocolates, but also various bars;
Candies in boxes. Mostly this type of candy is purchased as a gift, so you need to make sure that your store has them in different price categories;
Bulk products. Perhaps the most popular type of sweet, because in this case the buyer can buy waffles, cakes, cookies, etc. in any volume;
Yoghurts, ice cream. Ice cream is most popular during the warm season, for this reason it is advisable to sell it only at this time as a way to generate additional income;
Beverages. Sweet drinks are also quite common in the respective stores, but most often they mean juices, sweet water, oxygen cocktails, fresh juices, etc.

Required equipment

Of course, the success of such a business depends not only on the quantity or quality of products, because all this must also be harmoniously located in the store, and if long-term storage is implied, then appropriate equipment cannot be dispensed with. In total, we can distinguish such devices that are almost mandatory in every candy store:

counters that have special compartments for products;
stands where, in fact, sweets will be located;
you will also need juicers for making fresh juices;
this list also includes equipment for the preparation of milk and oxygen cocktails;
if you are selling yogurt or ice cream, you will also need special refrigerators;
when trading by weight, you can not do without scales;
in conclusion, you need to purchase a cash register.

Results

To summarize such an enterprise, without any problems, the income from a small shop will exceed the costs. But in any case, you should adhere to certain rules of advertising and marketing; without a knowledgeable manager, a business will not be profitable.

How can you make money on sweets

They earn money at home in different ways: they do needlework, draw pictures, make soap, make sweets, baked goods and much more.

How to make money on sweets

Sweets are made not only on an industrial scale, but also at home. As a rule, preservatives and other additives are not added to them, because they are highly valued for their naturalness.