What to start a business from scratch. How to start a business from scratch: the first steps towards a successful business

how to open your own business - where to start, what needs to be done first?

So we won't distract. Here is a simple and understandable step-by-step instruction for starting your own business.

“Step 1: Decide on a Niche”

Ideas for business always lie on the surface. Often they appear from the desire to do what you really like, even more often - from anger at the domestic service or from what you yourself lack: for example, in your city there is no normal kindergarten or beauty salon for dogs. Another option is to take a popular Western idea and adapt it for Russia: this is how offline quests, cat cafes and much more appeared in our country.

In parallel with this, you need to decide what you can do really well. For example, you like to communicate with children or you have worked in the field of organizing holidays for a long time. Or maybe you are well versed in luxury shoes and have visited many countries of the world? Connect the simplest mathematics to this: evaluate supply and demand, think about what competitive advantages you can offer. This may be the best quality, speed of work, an interesting price, environmental friendliness, etc.

Thus, for your business to be successful, at least three requirements must be met. Once again - not one of them, but all three at once:

• you should like what you are going to do;
• you must be well versed in the chosen field;
• there must be a stable demand for your product or service.

The main reason why many great business ideas fail from the very beginning is the lack of initial capital. Therefore, immediately - hear, immediately - eradicate the conviction that you cannot start your business without starting investments. It is useless to save up for years: by the time you reach the desired amount, any desire to do something may disappear, and the dollar will rise in price again. As long as you have the strength and confidence, it's better to ask for a loan from friends, try to get a government subsidy, learn more about how to attract investors, or hang your idea on Kickstarter. And most importantly, don't be afraid to be a small business: even if you don't have an office yet and don't fly in business class, everything will come with time.

“Step 2: draw a business plan”

Experts say that a competent business plan, which is built on real numbers and calculations, is an important assistant in business. The results of market research, cost-benefit analysis will allow you to look at your idea from the outside and more pragmatically evaluate your prospects.

Ideas for business need to be correlated with reality. For a business to be successful, it must solve a problem and satisfy a need. Try to answer the following questions:

• is there a need for your business? How will it fit into the market?
• who is your target audience? What is the positioning of your product?
• who are your main competitors? How are you different from them?

Another great reason for writing a business plan is that it makes it much easier to attract worthwhile investments. Whether you want to get a government subsidy or a grant from a foundation, get help from a venture capital fund, or take advantage of business loans, having a well-thought-out business plan significantly increases your chances of success and demonstrates the seriousness of your intentions.

Brief structure of the business plan: introduction aka summary, goals and objectives, description of the enterprise, finance, marketing, production, organizational plan, personnel development. The business plan should be simple, understandable and focused on the end result. You can prepare it yourself, but you need to understand that writing a serious paper requires a lot of knowledge and market research. Downloading ready-made business plans from the Internet is the first step to a rubber woman, so it is much better to turn to the help of specialists.

“Step 3: Decide on a legal entity”

Officially, business begins from the moment of its state registration. Actually, a small business has two possible development options: IP (Individual Entrepreneur) or LLC (Limited Liability Company).

IP advantages:

1. simplicity and efficiency of opening;
2. lack of authorized capital;
3. minimum accounting requirements;
4. simplified reporting and minimum taxes.

IP Disadvantages:

1. the need to answer in court with your personal property - a car, an apartment, a bank account;
2. the need to pay 35 thousand rubles to the Pension Fund and the Social Insurance Fund, regardless of the amount of profit - even if you have not earned anything;
3. the IP does not have a corporate name - usually the IP and the brand are not related in any way;
4. business is almost impossible to sell, divide or transfer by inheritance.

LLC advantages:

1. in case you are sued, you will be responsible only with the property of the company and the authorized capital, which is from 10 thousand rubles;
2. you can pay to the Pension Fund only for yourself or if you have employees - if the company does not operate, you do not need to pay anything;
3. the company can be sold at any time;
4. The company can be given any name.

Disadvantages of an LLC:

1. the need for authorized capital;
2. more complex accounting;
3. more reporting;
4. higher fines and fees compared to the same IP.

Please note that companies engaged in certain types of activities cannot operate under IP by definition. Among them are the sale of alcohol, private security activities, the military industry, etc.

“Step 4: decide on the tax scheme”

Another important step towards starting your own business is choosing a taxation system. It, in fact, can be of two types - ordinary and simplified.

The usual tax system is an endless and dreary workflow. Such a scheme is the least convenient and profitable for entrepreneurs, therefore, until your annual revenue exceeds 60 million rubles, you can safely choose a simplified one.

The Simplified Taxation System (STS) is a special tax regime that greatly simplifies the tax burden and tax and accounting for small and medium-sized businesses. If you have a low cost or almost no cost (intellectual product), then 6% of income is most often like. If you are selling items that you previously bought in bulk, 15% of the difference between income and expenses is best.

The single tax on imputed income (UTII) is interesting because it is not tied to real income, that is, it is calculated not from actually received, but from the estimated imputed income, which takes into account only physical performance indicators (sales area, number of employees, etc.). The tax rate is 15% and exempts from income tax, property tax and VAT. Relevant for such areas of activity as retail, catering, repairs, household and veterinary services, etc.

Also, for enterprises of certain fields of activity, there are special tax regimes. For example, for farms this is a single agricultural tax. And some small businesses are doubly lucky: since 2015, they have tax holidays that will allow them to be exempt from paying taxes for 1-3 years.

“Step 5: register a company and open a bank account”

To make your life easier, all the necessary applications and documents can be prepared on special websites, for example, nalog.ru. There you can also find out the address of the nearest tax office and fill out a receipt for paying the state duty.

So, step by step instructions for registering a company:

1. download a program for preparing documents;
2. decide on the OKVED codes and include all that may come in handy;
3. fill out an application in a specialized form for individual entrepreneurs or LLCs (when submitted in person, notarization is not required);
4. fill out an application on a specialized form 26.2-1, which allows you to switch to a simplified taxation system;
5. for LLC - prepare additional documents: 2 originals of the charter of the community, 2 originals of the contract of establishment of the company, confirmation of the legal address (letter of the owner or copy of the certificate of ownership);
6. make a copy of your passport and pay the state fee - 800 rubles for individual entrepreneurs and 4,000 for LLC;
7. submit all applications to the tax office and come back in 5-10 days for ready-made documents;
8. order the seal of an individual entrepreneur or LLC;
9. open an account with your favorite bank and send a notification to the tax, pension fund and social insurance fund within 7 working days so that you don’t get a fine of 10 thousand rubles from the very beginning.

We remind you that in order to carry out certain types of activities, you also need to go through a licensing or certification procedure. This applies, for example, to the activities of credit institutions, the circulation of alcoholic products, the sale of medicines, educational institutions, international cargo transportation, etc.

“Step 6: Let's get to work!”

It's time to find a suitable space, purchase equipment, hire employees and get to work! Also, immediately decide who will be involved in document management and reporting: no one likes paperwork, but money loves an account, and documents should always be in order. And of course, do not forget about advertising and marketing. But that's a completely different story!

How to create your own business from scratch: 10 steps to create a business plan + the procedure for registering an individual entrepreneur and LLC + 3 directions for business from scratch.

How to create your business from scratch? The question that all new entrepreneurs ask themselves.

The main secret of a successful start is to determine the key stages and their sequence.

The motto “I’ll figure it out as I go” doesn’t fit at all in this case.

When starting your own business, you need to make a plan, and only then get to work.

In order to open your company from scratch, you need to make a lot of efforts, take into account all the risks.

Owning a business is a rather unstable way to earn money, but it has advantages.

How to create your business plan?

Creating a business plan is the basis for preparing to open your own business.

Not only the success of the implementation of the business idea depends on how well the document is drawn up, but also whether investors want to invest money in the project.

A step-by-step algorithm that will help create a business plan:

1. Write a description (summary) of the business project. It is necessary to indicate the purpose of this enterprise, choose a specific strategy for it, and generally briefly introduce it.
2. Describe in detail the range of goods or services.
3. Conduct marketing research, determine the target audience of the business.
4. Take into account the main competitors (their advantages, weaknesses, assortment).
5. Present a complete strategy for developing a business from scratch, and indicate methods for its implementation.
6. Take into account possible risks, as well as provide ways to minimize them.
7. Create a production plan that describes the process of creating a product.
8. Develop a marketing plan.
9. Make a calculation of expenses: capital and monthly investments in the business.
10. Calculate the approximate profit and determine the profitability of the business.

How to start your own business from scratch: the registration process

In order to create a business from scratch, it is not necessary to be an experienced lawyer - general knowledge is enough.

Most often, an enterprise is registered as a limited liability company or as an individual entrepreneurship.

The choice depends on the specifics of doing business in your particular case.

- a more suitable form of organization when the owner is one, and LLC - when there are several owners (on partnership terms).

But that's not the only key difference:

There is also a difference in the process of functioning of the business:

What do you need to register a business?

To apply for an individual entrepreneur, it is enough to apply with a passport to the branch of the Federal Tax Service at the address of registration (in some cases, to any branch).

Details and up-to-date information can be found on the state website of the Federal Tax Service: https://www.nalog.ru/rn77/ip/interest/reg_ip/.

is a more complex process. Everyone is able to cope with it, but beginners may have many questions.

Most of them should be answered on the official website of the Federal Tax Service: https://www.nalog.ru/rn77/yul/interest/reg_yl/. There you can also clarify the list of documents and any innovations.

In case of problems that cannot be solved on your own, you can turn to any law office for help or advice.

The form of taxation of the enterprise should also be chosen based on the characteristics of the business.

Let's compare the main taxation systems for business in Russia:

What kind of business can you create from scratch?

To begin with, it is worth defining what is meant by the concept of "business from scratch".

Most believe that this is a synonym for the concept of "no start-up capital."

At the same time, it is forgotten that the presence of a material base (premises, tools), useful connections and other factors is also important for entering the world of business.

Consider the main areas of business in which a beginner can be realized from scratch without significant start-up capital and material resources.

How to create your business on the Internet from scratch?

The Internet provides great opportunities for those who are taking their first steps in the business world.

However, it should be noted right away that it is impossible to conduct activities on the network from scratch without any knowledge.

You will either have to learn the necessary skills yourself, or be prepared to look for specialists to do the job (which, of course, entails spending).

Consider a few popular business ideas from scratch on the Internet, the implementation of which does not require a large starting budget:

Thematic blog.

If you are well versed in a topic (for example, cooking, fitness), you can develop your resource.

It will take a lot of time and effort to "promotion" from scratch. But when you achieve a significant audience, you can earn money from advertising and using affiliate programs.

The key to success is high-quality, interesting and unique materials.

Business for applying prints on clothes, dishes.

To do this from scratch, you don’t even need to have the equipment.

You can act as an intermediary between customers and large printing houses with whom you agree to cooperate at wholesale prices.

An example of such a business: https://russia-print.ru/.

Create an online flea market.

You can start with your own things, gradually “connecting” your friends (everyone in the closet will find clothes and shoes that are no longer needed).

It is difficult to consider this idea as a serious business idea.

However, the implementation does not require any investments + it will bring at least a small income.

The resulting profit can be directed to the organization of another source of income.

Business from scratch in the provision of services

Another option for a business that does not require a serious launch pad is the service sector.

To get started, you only need to master any skill that is in demand at the moment.

What are examples from scratch?

• tailoring and repair of clothes;
• manicure and pedicure at home;
• massage (you will need to take training courses);
• make-up, hair styling and the like.

As a rule, many skills can be mastered independently.

Fortunately, on the Internet it is really possible to find detailed manuals and even video tutorials about almost any option for providing services.

This area also allows us to assume development, moving forward along the "career ladder".

To do this, you need to study, study and study again.

Consider in practice:

The cosmetologist girl is engaged in mechanical cleaning of the face, applying masks, performing non-therapeutic massage.

All these types of employment are available without taking courses and obtaining certificates. However, she does not want to stand still and decides to get a medical education at the school.

Having received the appropriate diploma, the girl can expand the list of services by adding the following items to it (which bring very good profit):

• performing therapeutic massages;
• Botox injections;
• procedures for skin rejuvenation (both face and whole body);
• provision of minor services in the field of medicine (injections, droppers);
• caring for the elderly.

Of course, the beauty industry is not the only option for starting a small business from scratch.

You can also share not the fruits of the acquired skill, but the skill itself.

We are talking about educational courses, which are now in high demand.

To start, you need a little: possession of some skill at a high level + the ability to find a common language with people, to convey new information to them.

At first, training can be organized via the Internet, study at your home or come to students.

If it works, you can scale it up - hire other teachers, rent a studio, etc.

What options can become business ideas from scratch?

• learning foreign languages;
• web design courses, programming for beginners;
• massage courses (both wellness and cosmetic);
• teaching yoga, martial arts, personal training;
• school for teaching the art of makeup from scratch.

The basis for developing such a business from scratch is, of course, advertising.

You should not spare money on it, since free promotion options do not give a particularly outstanding and quick result.

Learn to find an individual approach to each client.

Control the quality and speed of work - both your own and employees subsequently.

As soon as you have the opportunity, take courses on working with clients and personnel management - this will be a great help in starting a business from scratch.

Business from scratch in the field of production

When it comes to a business from scratch, there is no need to talk about large-scale production in a factory room.

Rather, it is not about the wholesale production of handicrafts in a small workshop or just at home.

However, although the scale of the business idea will be modest at first, it will still be a manufacturing business.

What ideas can be implemented from scratch?

• tailoring of leather products (accessories, wallets, purses, bags, even shoes);
• production of photo albums, postcards and panels (scrapbooking, origami, other types of needlework);
• (really to realize even on the balcony in an ordinary apartment), berries, mushrooms;
• breeding poultry for the sale of eggs, meat, livestock (great option for those who live in their own home).

Risks when starting your own business from scratch

Risks are any losses for a businessman, from a decrease in sales to the complete liquidation of a project.

They can arise both because of the mistakes of the entrepreneur himself, and because of external circumstances.

Deciding to implement a business from scratch on the Internet, you may face the following risks:

• An uninteresting idea that will not find a response.
• Execution in low quality, which entails the creation of a bad reputation.
• Increased competition associated with the growing popularity of business on the Internet.

If we are talking about the service sector, it is worth considering the following risks:

Unstable economic situation in the country.

Not all ideas will endure such a period.

People in the conditions of the financial crisis are ready to give up many things - cosmetic services in the first place.

In the service sector, word of mouth is particularly active.

This is not only a plus, but also a minus.

After all, any mistake will not be forgotten for a very long time.

Consider the potential risks that may arise in the case of production:

If consumables (for creativity, plant seeds, some small equipment) are imported from abroad, there is a dependence on the exchange rate.

There may also be problems in the "customs clearance" of the goods and its delivery.

Mechanical failures can occur that slow down the production process.

This leads to loss of profit.

Therefore, experienced people advise, if possible, to buy only high-quality equipment for their business.

• At first, the profit may not cover the costs.

These are just the main risks.

It will be correct to identify potential problems for a specific business idea, before its implementation.

It is necessary not only to make a list of possible "punctures", but also to understand how to minimize the likelihood of their occurrence.

And, of course, to create instructions in case the risks become reality.

If you're too lazy to take the time to take that precaution, there might be no point in trying to start your own business at all.

The main list of risks according to the book "Business Strategies: Analytical Handbook":

Do not forget the positive point: a business from scratch is good because there are no large financial investments at stake.

Because the most valuable thing you can lose is your own time.

To summarize all the above information, we recommend watching this video:

Conclusion on how to build your business from scratch

The answer to the question how to start your own small business, is not so much in creating a business plan and registration (although these stages are also very important).

The main task is to find a worthy idea that you can implement from scratch.

It should be in demand and not have incomprehensible moments for you (an entrepreneur must understand what he is going to earn on).

And if you already have an idea, don't hesitate and start implementing it!

As you know, if you do nothing to implement the idea within 72 hours after its appearance, the chances of returning to it begin to approach zero.

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What do you need to start your small business? What factors should be paid close attention to avoid typical mistakes in entrepreneurship?

Some businessmen start their business spontaneously, without proper preparation, as a result of which disorder and chaos reign in their firm. In some cases, this provokes low revenue, headaches and problems with the tax office, in extreme cases it leads to bankruptcy.

In order to avoid unnecessary problems and complications, in our opinion it is advisable to find out what is actually required to start a company. This issue has already been repeatedly considered in various articles and variations, but here we would like to focus on the practical side of this issue. The fact is that often novice entrepreneurs have a somewhat distorted idea of ​​\u200b\u200bthat. Hollywood films, success stories and other stereotypes that have developed in society often form a misconception about the essence of entrepreneurship and the price of success.

So you want to start your own business. Great. What is required to start a small business? Of course, first of all, the business idea, that is, the type of product or service that you will offer to consumers. But apart from that, there are the following five important elements, without which it is impossible to start a business: time, money, patience, research, business plan.

#2 Money. Starting a small business requires financial resources. The paradox of life is that many people want to become entrepreneurs precisely because they have no money and they want to become financially independent through business. And this is correct, in our opinion.

But this requires a very serious, balanced, sober approach. Overestimating one's options or market conditions can lead to debt and financial stagnation. If you do not have a decent experience in business, do not take a loan from a bank - look for other ways of financing or other business ideas. It's better to be creative, or eventually drive a venture capitalist into a frenzy by defending your business plan, than to go along with the bankers. The bank is far from the only place ,

Before looking for ways to finance your company, you need to have a clear idea of ​​​​the amount of start-up capital. Typical start-up costs include:

• Business registration costs
• Premises for rent
• Purchase of goods, equipment

#3 Patience. Oddly enough, but to successfully open and run a small business, you will need such a quality as patience. Only drive and enthusiasm is not enough, there are situations when all the initial fuse and impulse fades away in the routine of daily business activities, and this is where it all ends. Patience and perseverance are the qualities that ensure strategic success.

• Don't expect instant profit. Some start-up entrepreneurs experience a morale crash when, in the early months, despite seemingly “some sales and movement,” total costs still exceed total income. There is nothing surprising in this, buyers should learn about your business, and this thought should firmly settle in their minds. This is not a matter of days or even weeks. Therefore, when planning a business, you need to be aware that profit will not appear immediately, after a certain period (the so-called payback period).
• Don't think there won't be any mistakes. Do not worry and beat yourself up if you make mistakes at the beginning of your entrepreneurial career. Everyone makes them. Yes, they cost money, time, effort, nerves, but in return you get something more valuable - experience. This is what will allow you to act more wisely and make decisions more effectively in the future (read also
• Realize that you cannot make everyone happy. Unfortunately, the buyer is not always right, and this should not demotivate you and undermine morale and morale. People are completely different, so do not take everything too personally. If you are too emotionally receptive, then all this can end in a nervous breakdown.
• Avoiding routine is not always possible. Patience is key, even for those entrepreneurs who have built their business around a hobby or hobby. But they still had to fill out accounting paperwork, do advertising, and manage people. Business is not always glamor and big money, it is often the daily performance of some boring procedures and activities.

#4 Doing research. A profitable idea is not always a unique idea that no one has thought of before you. Profitability and uniqueness are two different things. To understand what kind of business to do, you need to decide what product or service you will offer to the market. Suddenly, what you want to sell, no one needs? Or do buyers not have enough money to buy your product at the offered price? In order to properly start a business and make a profit, you must. This is the initial fundamental step that will affect everything else. The choice of a niche is based on conducting marketing research, that is, studying the market in your region.

#5 Business plan. After you have conducted market research and collected other information regarding starting a business, it is advisable to summarize all this in a business plan in order to structure and organize the data for comfortable reading and analysis. There are many experts who offer their services in drawing up a business plan, but to reduce initial costs, you can write it yourself, having previously studied the information on how to do it.

Thus, starting a small business requires time, money, patience, research and a business plan.

A complete step-by-step guide and a practical algorithm for starting your own business: from idea to launch, thoroughly and seriously

"How to open your business from scratch?" - hundreds of thousands of people ask themselves this question every month - a proven fact. And that's just on the Internet. To make it completely true, I will say that similar requests are also taken into account: how to start a business from scratch, how to start a business from scratch, how to start a small business, how to start a small business, what kind of business is profitable to open from scratch etc. But from this the essence does not change in any way, you must admit - all the same, everyone is interested in one thing: how to open your own business?

The fact that many are interested in how to start a business from scratch is good. The trouble is that 99% of those who want to open their own business will never do it. They want their own business, but never start it. But what about this 1% who still managed to start their business from scratch? What do they do in order to still open their business from scratch?

So, let's go in order about all the main issues that concern all those who want to start their own business from scratch.

Where to get money for a business from scratch? The main concern, of course, is money :-). You know, it would be easiest to simply list the main ways to get money to start your own business. For clarity, we will list them, but still further we will discuss another point of view.

Here they are:

• Own funds;
• Bank loan and / or leasing;
• Attracting investors and/or partners;
• Borrow from relatives and friends;
• Get grants and government subsidies;
• Sell ​​something;
• Earn.

You can, of course, consider other options such as robbing a bank (I don’t recommend :-)), or begging in the subway (all the more I don’t recommend it, the competition is super high there :-)). A joke is a joke, but business is not a joke. There are ways to get money, but so far this is not the main thing. The main thing is to think! Think out!

Is it possible to start a business from scratch, without money? Do you really need money? Is this not an excuse - it seems that I want to open my own business, but there is no money. I will not say that any business can be opened without investments.

No, you can't, of course. But a lot of money will be required if you are going to open a plant. Or an expensive restaurant on the Arbat or Nevsky. A SMALL business can be started with little or no investment. In fact, there are many areas where you can really start your business from scratch. From real zero. Of course, I do not take into account the costs of registering a company and other procedural points. Of course, you can't do without them. Although…:-).

You don't need a cool office, a leather armchair, super new equipment and a secretary model. Sometimes such thoughts even interfere, and very strongly. My neighbor Vanya is a super car repairman. He wants to open his workshop, but he lacks $50,000 for new advanced equipment.

“Wan,” I tell him, “why don’t you start small. Buy for a couple of thousand the most necessary, and then slowly. You will have clients, you are a good master.
- No, what are you! - answers. - If you open a business, then only this way, with your own equipment.
His own, and dear ... For ten years now, and he is still working for his uncle ...

Yes, with money it's faster, sometimes easier. Again, sometimes in some businesses. That is, it is not always easier with money, if someone does not understand. Like this. Why? Yes, because when you invest money, sometimes your brain slows down. Because you are afraid, because you are waiting, because there is something to lose. And if you have invested ten thousand, you feel freer, you take more risks, you make other decisions. Indeed, at the beginning of a small business, the main thing is how you will implement your business idea. Not the amount of money invested. And what and how you will do. Money alone will not do anything, only you. With or without their help, it depends on how it is easier for you to work. And if you are ready to plow, then you can definitely open a business from scratch.

Once again, when you are just starting a business from scratch, it is not “where to get the money to open your business” that is of paramount importance, but “how to implement this business.” And money helps someone, hinders someone. I'm serious. I will clearly show this with two almost mathematical formulas:

Large investment + poor implementation = 0 (and literally ZERO)
Small investment + smart implementation + hard work = SUCCESS

There are times when having money will definitely help. For example, you can either on your own or spend a week, or you can entrust this to specialized offices for a fixed amount, and do something more useful for your business. Or you can open your own business and immediately hire a secretary and a courier, or you can answer calls and deliver orders yourself (at first). And these are banal, but illustrative examples - you can do this and that. That is, when you start a business from scratch, you can spend either time or money. And so it is in many matters. The main thing is to find a balance.

You can open your own business from scratch, without money. Yes, without money at all (I said that I don’t take into account state duties and so on). Of course, you will have to work a lot yourself, but you cannot start a business without investments. Or you can start a business with a small investment. For clarity - a small investment, it's not 300 rubles. And not 3000. But I am sure that with $1000 it is quite possible to start your own business. And it's a small investment.

I say this for a reason– I started my first business with $1000. What happens next is up to you how you manage your business. If there is no experience - yes, it will be difficult. I myself had no experience - I did not succeed much. But he didn't go broke, by the way. The business was sold and is still in business. Most importantly, I studied. And you learn - after all, there is no other way to learn, the only way.

So, I hope you figured out where to get money to open your own business. Or rather, where to get them is immediately clear (we listed several ways above) - it was necessary to understand that you can open your own business from scratch, without money. There are many businesses that you can start from scratch even sitting at a laptop. Well, how are you now :-). Just find your...

What do you need to know and what qualities and experience to possess? Rather, you don't need to know anything. So that the answer is not so harsh, I will try to justify my opinion. At the same time, I will make a reservation - we are talking about those who have never been involved in their own business.

Accordingly, there is no experience of opening and running a business. And the experience of working as an employee can be different. Certain knowledge and skills, of course, can come in handy.

But you know what's the point? The more experience you have in a certain area, the longer you have worked for someone. And then it is more difficult to rebuild, to become an entrepreneur. I really hope I don't offend anyone, but that's the way it is. This is human nature, the brain is already used to thinking in certain categories. And all of a sudden it needs to be different. And with age, it becomes more and more difficult to make drastic decisions. I'm not saying that all of the above is 100% true - of course there are and will be exceptions - but the trend exists.

Another thing is if you once had entrepreneurial experience. Even if indirect. What an entrepreneur needs to do is not taught anywhere. This is life teaches. Experience, and entrepreneurial. So, don't worry if you don't know anything about how to open and run a business. Who knew before they started? Nobody! And you will learn - just start!

At the expense of personal qualities - faith, perseverance and work. I understand how trite this sounds and how many times you've heard it. Well, yes, here's another one, you probably thought. Believe - and everything will come true. Nothing like this. Well, look. Believe, and everything will come true - this is nonsense of course. Philosophy. Faith alone will not help you start your own business from scratch. But understand - without the greatest work you will not succeed. It will definitely work. And more. And stubbornly. And again, and again. And if you do not believe in what you are doing, in what you are doing it for, then you will not work hard. It doesn't work once and quit. And not everything will turn out the first time, of course. That's why faith is needed. Everything is logical actually. There is no philosophy here.

If you want, I can call it differently - you need to understand that what you are doing is really feasible. If you yourself doubt, then you will not have enough energy and motivation to work. And if you do not work, there is nothing to hope for, I say again. To work, moreover, more on business than in it. We'll talk about this later.

Now you understand why it is so important to believe in order to open your business from scratch and yourself?

You don't have to have special knowledge to start your own business. You still get the knowledge of an entrepreneur, only doing business. Certain skills can help, yes. For example, communication or sales skills. But it is quite possible to do without them. V-p-o-l-n-e! They are not decisive in the career of an entrepreneur, understand. Bill Gates, for example, is not a model for either. The determining factor is your desire to work, to do it. About what moment I consider the most important business factor, and not only to open your business from scratch, but also to successfully run it, I wrote a separate article.

Options for starting your own business“I want to start my own business – what should I do?”

There are several options here:

1. Start your business from scratch, i.e. implement your own business idea;
2. Buy a ready-made business (if you have finances, of course);
3. Buy a franchise (the issue of money is also important);
4. Do business in network marketing (this is bad for us, otherwise it is a normal working business).

Each of the above options has its own advantages, and we probably won’t dwell on each of them here. Let us consider in more detail only the first option, i.e. "start your business from scratch".

Where to begin? Let's figure out how and where to start your business from scratch. And what are the important factors that influence success in this difficult but interesting process?

5.1

Business idea: Business starts with a business idea. more details can be found in the relevant section.

Here we will focus on the most important thing in this matter - what is an idea for a business in fact. A business idea is not necessarily a fundamental innovation or advanced technology. A business idea is your own way and plan for the implementation of even a long-existing business. For example, trade in products or furniture.

You know, businesses that offer a fundamentally new product on the market go bankrupt the most. Only we rarely hear about it. But food is sold on every corner. Cafe as well. Plastic windows offer almost everything. Well, they still work, for some reason. But not all, of course, there are those who turn off the business. But, believe me, businesses are closed not at all because of competition, but because of a mistake in doing business.

Your business idea is your highlight- a little trick, a novelty, or something that will give a little more perspective to your business. Look what Oleg Tinkov did - I hope you all know him, he is a successful entrepreneur. It would seem, somewhere, where, but in the market of finance, loans and banks - there is already a sick competition. But, they offered loans and bank cards without leaving home. Fill out the form, and we will do everything ourselves - they say. And what? They work very successfully. Here is their highlight - cards and loans at home. Business something ancient, right? Nothing new was invented.

5.3

Goal (and plan): And finally, there must be a goal if you are going to start your business from scratch. I'm not from the point of view that you need to clearly define goals, then write a plan and tasks, the implementation of which will lead to the achievement of the goal. All this is not bad. But I'm in a different way.

The goal is needed not so that there is something to fill in and draw, but to make it easier for you to make the right decisions. That's all.

If you have a clearly defined goal, you will subordinate all decisions to it, respectively, and will move towards it. If your goal is some kind of vague concept (or not concept) of success, then every time you will be guided by something else, and you will spin like a squirrel in a wheel. So, the goal and plan should be - even if not on paper (although this is better from a purely practical point of view), but in the head - but clear, specific. This is important so that you can see better what has already been done and what remains to be done. Success requires a goal, you need an understanding of what you are doing, how you do it (or are going to do it) and why.

Business idea or project mission Every business starts with a business idea.

6.1

How to choose a business idea In this part, we will consider the principles and methods of generating ideas for small businesses, i.e., we will try to answer the questions: where do small business ideas come from? What are the main criteria that a small business idea should satisfy? How to test a small business idea for relevance?

6.1.1.

Choose a business idea through 50 questions I bring to your attention 50 questions, the answers to which will help you to choose the right business that is truly right for you. Try to answer sincerely. You can only deceive yourself.

6.1.2.

Choose a business idea - 6 tips A good business idea requires creativity and creativity. But creativity is not always and not for everyone is at the proper level. Here are some tips on how to stimulate creativity to generate creative business ideas.

6.1.3.

5 steps to a business idea Another way to find a working business idea based on 5 postulates.

To study the demand for a product or service In this material, we will talk about the study of demand and the assessment of the demand for your product (goods and / or services). When, to whom and with what tools and methods to study demand.

You can create a new business at any time. There is no adverse circumstance, period or age. What matters is your attitude and determination.

What thoughts indicate that you are not ready to open a business:

• This idea will definitely work, but I need money for promotion.
• You need to earn more and quickly to pay off your debts.
• There is no strength to endure the tyrant of the boss. I quit immediately and start my own business.
• Vaughn has his own firm. Am I worse or dumber?

What thoughts indicate that you are “ripe” for your business:

• I am doing very well, and now this product (service) is in demand on the market.
• There is not enough capital to start, but I will not borrow - the risk of losing everything is still too high.
• Until the business begins to generate a stable income, it is necessary to create an additional source or a reliable reserve.
• When I leave work, no one will control and direct me. It is necessary now to become more organized and disciplined.

If your thoughts are in harmony with the first block, you are not ready to create a business. Entrepreneurship requires a sober calculation and a responsible attitude to business. But most of humanity is in the grip of delusions. It is because of this that there are so many bankruptcies among newcomers and so few successful projects. Main myths:

1. It is impossible to start a business without big money and connections.
2. Bandits will take everything.
3. Paying taxes is unprofitable.
4. I have no entrepreneurial talent.

These fears are probably familiar to you. In reality, all this is easily overcome. All that matters is the right attitude and basic financial literacy.

Iron rules for those who are determined to create a successful business:

Do not take out a business loan if you do not have experience.
- Prepare for failure, try to foresee all options.
- Tune in to win, but think over your actions in case of defeat.
- Do not use funds raised for other important purposes to create a business (NZ for an emergency - case, loan payments, education of children).
- Study the market conditions in as much detail as possible and analyze your resources.
- Chat with experienced and successful entrepreneurs.
- Do not invest in suspicious projects.
- Choose the area in which you are a professional.
- Make plans for your actions, clearly describe each stage.
- There will be failures, but don't give up after the first difficulties.

“7 Essential Steps to Starting a Business”

Every business is unique. But there are basic and common stages for all, which must be passed.

1. Decide on the direction

It is extremely important to remember that customers will only be willing to pay for a quality solution to one of their problems or the satisfaction of some need. So, you need to determine what you can offer them.

In business, consistency is important, this stage should be approached with particular seriousness. Make a list of ten activities that you are best at. Do not analyze whether it is realistic to make money on this, and how much money is needed to organize a business. So far, only your talents or skills. You can probably make this list in five minutes. It is not excluded that the reflections and analysis will take a month. This will be a very important fruitful period, because you are reviewing and analyzing very important things.

Everything, the list is ready. Now select the items with activities that you enjoy. Perhaps you did not even think about making money on it, and considered it solely as a hobby. But it is these areas that should be considered as an idea for a business. No one is able to give all the best in an unloved business.

2. We study the market and choose our niche

Having decided on the direction, study the situation in your city. First, find out the number of potential competitors. You can ask friends to visit each or part of the companies as a client. This will give you a clear idea of ​​the strengths and weaknesses of your competitors. All data must be recorded on paper and systematized in comparative tables. After a clear analysis, you will be able to enter the market with more attractive conditions for customers.

3. Create a Unique Selling Proposition

It should be short, but as accurately as possible demonstrate your occupation and main advantages. Example: “Translation Bureau. We work quickly, efficiently and at a reasonable price.”

Such an offer can be placed on the Internet, booklets or announcements can be printed and distributed. Be sure to include your company's contact information. When interested customers contact you, you can discuss the terms of cooperation in more detail.

4. Write a business plan

Many consider this most important of the stages a mere formality, necessary only to obtain loans or attract investors. This is a serious misconception. The business plan consists of a description of the starting position, market analysis, prospects and a clear planning of steps to organize and develop the business. Each of the points requires careful analysis and a sober assessment of the factors. Without this, creating a successful business is impossible. This is an instruction and a roadmap for your activity.

A good business plan will help you foresee the main risks and prepare for the obstacles that are sure to arise. It is important to choose the main actions that will have the greatest impact on success, and to concentrate maximum efforts and resources on them. First steps:

Get ready for the first orders.
Advertising. The most accessible and effective at the start are a website or page on the Internet, ads in your area, informing the immediate environment.
Active actions to receive the first orders. Offer preferential terms.
Fulfillment of the first orders in the best possible way. Ask the client for feedback and recommendations.

5. Get to work

Organization preparation can take several months. But having gone “to a low start”, do not delay the process, do not postpone and do not hesitate. You need to act decisively and quickly.

You already have a unique selling proposition. It is enough to attract the first customers. Start advertising your services with a circle of close people. If your services are not in demand among your friends, ask them to recommend you and provide contacts of those who need them.

Go online. Do you have funds? Order a decent website from a good company that specializes in this. Do you have the necessary skills? Create a website or page yourself. Advertise yourself on social networks - this is a very powerful and effective resource.

6. First orders. How to manage profit

Needless to say, the first customers should be served at the highest level? This approach is also necessary when working with the 10th, 100th, 500th, 1,000,000th client. But the first ones are the most important. Their assessment of your service, recommendations and reviews will either force you to radically change the approach to doing business, or allow you to grow wings behind your back and confidently go on a triumphant flight. Fulfilling the first orders, you set a certain bar for quality. You can't lower it, you have to raise it.

First profit. It is strictly forbidden to spend it on meeting personal needs. Experienced financiers and entrepreneurs recommend not to withdraw profits from the business at all and use it exclusively for development and payment of current expenses until the payback is reached.

What is meant by development? It all depends on your type of activity. If this is a trade, expand the range. In the service industry, profits are invested in improving service. Are you in production? Purchase of raw materials, equipment, new employees. If you have worked hard to create a business plan, you have a good idea where to invest the first profit of your business.

The concept of development also includes the improvement of skills. Look for every opportunity for personal training and for your employees. Take part in trainings, exhibitions, conferences, buy books. There is no limit to skill level. An additional bonus is new acquaintances with the best representatives of your field of activity. As a rule, they lead to profitable partnerships.

7. Conduct an unbiased analysis of the results and start expanding

Analyze the results and summarize the intermediate results should be constantly. This allows you to find errors and quickly fix them. Focus on evaluating the effectiveness of business practices. Discard without regret what does not bring income and only absorbs resources, pay more attention to effective ones.

If you have already reached a certain level of income, the business is working confidently and stably, it is time to expand.

You can’t stand still, otherwise a younger and bolder or larger competitor will offer customers more interesting conditions, and you will begin to lose profits. Expansion is the hiring of new employees and the introduction of additional services, the organization of new branches and offices, the expansion of the range, the acquisition of innovative equipment and the entry into new markets. Only being in constant motion and development is it possible to get a successful business that will provide a comfortable and comfortable old age for you and a reliable base for your descendants.

Do you think these tips are too simple and trivial? Then why are only 4% of business start-ups successful? Economist research shows that most newcomers do not adhere to the basic business rules necessary for sustainable development and prosperity. As a result, myths about the incredible complexity of starting your own business are spreading around the world.

The model described above does not affect all aspects and nuances of doing business. Each area has its own characteristics, but they are taken into account in the process of drawing up a business plan. This model indicates and describes the most important stages on the way to creation, everything has been tested many times in practice and really works. Failure to complete at least one of the stages is fraught with failure. Use the knowledge of those who have already managed to organize a successful business and create your own.