How to open a cafe in a mall. The original interior design of a trendy cafe in a large shopping center

Cafeina interior design was developed by talented craftsmen and designers from the mode:lina studio. It is located on the first floor in the Mallwowa Shopping Mall in the Polish city of Skorzewo, which attracts close attention and public interest to it.

The specialists managed to bring to life a cozy home design with modern touches, which allows visitors to enjoy a meal, a pleasant pastime and relaxation in wonderful conditions.

At the same time, they used a contrasting black and white palette to decorate the room, which makes it possible to create a dynamic and expressive environment.

Textured wood in the decor of the walls and furniture fits perfectly into the strict and laconic decoration, and also fills the space with warmth and comfort. In the central part of the hall there is a large spacious table with a fireplace.

Above it, experts installed an unusual hinged structure, personifying the roof of the house.

The interior is complemented by tiles laid in the form of a carpet, as well as a set that resembles a traditional kitchen. The architects used a variety of lamps in the decor, not only modern, but also vintage.

Paired with incomparable home accessories and objects, they add a touch of color to the space.

The design was designed by masters Paweł Garus (Pavel Garus), Jerzy Woźniak (Jerzy Wozniak), Justyna Wasiluk (Justin Vasilyuk) and Kinga Kin (King Kin).
Photos are made by the author Marcin Ratajczak (Marcin Ratajczak).

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Welcome to Restaurant Interiors! We have collected for you the most interesting design options for cafes, bars, restaurants, bistros, eateries and coffee shops.

Cafe in the European Trade Center

In addition to all kinds of entertainment, there are more than 40 different-format cafes and restaurants on seven above-ground and two underground floors of the Evropeisky shopping center. After shopping, going to an amusement park or bowling alley, you can always go to one of them. The cafe in the "European" shopping center is suitable for a business meeting, a romantic date or a family dinner. The shopping center offers visitors:

business lunches with several dishes to choose from;
institutions of various kinds. The Evropeisky shopping center offers calm family restaurants, more “noisy” places for a large company, and lounge bars;
delivery throughout Moscow or nearby areas;
meals to go.

Cafes and restaurants in the European shopping center in Moscow

The cuisine here is international, so finding dishes to your taste is not difficult. The following types of cuisines are most common in the restaurants of the European shopping center:

European;
Italian;
Russian;
Belgian;
Caucasian (Turkish, Uzbek, etc.);
Arabic;
Asian (unusual Vietnamese or popular Chinese, Japanese).

To find the right institution, use our website. Here is a complete list of cafes, restaurants and banquet halls in Evropeisky with the necessary information: exact location, phone numbers, type of cuisine, average check. Photographs of the interior, descriptions and customer reviews will help to get a detailed idea of a particular cafe in the European shopping center.

MANUAL OF LOCAL FOOD

How can a gastro-enthusiast open a point in a shopping center?

Instructions for use

Natalia Ponomareva, independent expert

More than seven years of work in the catering market. She was engaged in the launch and promotion of American and European fast food concepts on the Russian market. Specializes in marketing Quick Service Restaurants.

So, you've come up with your own business. Behind your shoulders is the successful experience of participating in several food festivals and a number of other thematic events. However, even constant participation in specialized food markets is unlikely to provide a stable income. At some point, you naturally face the question of how to develop your hobby into a business, whether or not to open the first permanent point, and if open, then where.

One of the most logical options is to work in the food court of a shopping center, because this format is the most common type of location for fast food restaurants in the world.

Planning

First of all, you need to be aware that opening a permanent point in a shopping center is a very responsible step associated with serious financial risks that you must be prepared for. Even before you start exploring the market for renting retail space, you should do some planning. This vague concept primarily means a set of measures to organize logistics, simplify and regulate the cooking process, develop a pricing policy, train staff, and prepare marketing activities. Along with this, it is necessary to determine the size of the average check.

All this data will help you create a financial model for your business and prepare several development scenarios (be sure to prepare three: pessimistic, realistic and optimistic). With their help, you will determine the amount that you can spend on rent, as well as assess the progress of the restaurant in the future.

Choice of shopping center

Starting the selection of premises, you will come across a lot of offers and opportunities: the rental market is going through hard times now, and property owners are as interested as possible in solvent tenants, as well as in bright and unusual concepts that will attract new visitors. In this regard, take the time to create an informative presentation describing you and your guests in order to impress the representatives of the mall and negotiate an additional discount.

At the same time, an objective assessment of your target audience will allow you to find the right answers to questions: will your super-eco-friendly vegan fitness bars be a success at the food court of an outlying shopping and entertainment center, or will they appreciate those unique burgers, the sauces for which you have painstakingly developed , visitors to malls oversaturated with giants of the fast food market.

At the same time, it is necessary to take into account the realities of the market for renting premises in shopping centers.

There is a line of tenants in the most popular shopping centers. As a rule, these are large chains who want to take a place in a profitable food court. In addition, the shopping centers themselves want to see large network companies among their tenants. This is because the behavior of large companies is more predictable, and their brands themselves attract customers, who thereby fill the mall with visitors.

Despite the “not very positive picture”, gastro enthusiasts have every chance to get into the most sought-after shopping center. The main thing is to correctly assess your strengths and present information about yourself in the right way.

The rental price varies from 100,000 rubles. up to several million per month. It all depends on the size of the area and the traffic of the shopping center. For example, in Mega you can rent an area from 100,000 rubles. per month, but for 200 m2 you will have to pay 1.5-3 million rubles. Most importantly, now everyone is open to communication.

Methodology

So, you have chosen several offers that suit you according to certain criteria. Head to the mall and start exploring the food court you like. To conduct the analysis, it is necessary to spend at least two days there: necessarily one weekday (not Monday or Friday) and one day off. Come to the opening and take the most comfortable table to see the whole hall.

First of all, you you need to determine the purchasing power of a particular food court. To do this, it is necessary to calculate the approximate number of purchases (transactions) from the main players. In addition to the decision to open, such statistics will help you further determine the strengths and weaknesses of your future competitors, create an up-to-date menu and get to know your guests.

To start determine the leader of the food court(the concept to which the largest number of guests go), count his transactions in the "morning hour". In parallel, or if the number of people is very large, in the next "morning hour" count the transactions of the remaining players. The same must be done at "lunch hour" and "evening hour". Also pay attention to the average bill and the guests of the food court. Remember that the more data you can collect, the more accurate your predictions will be.

Using the data obtained, determine the shares of various concepts in the food court and their approximate turnover, as well as the indicators of the average check. Correlate the results of the study with your financial model. Make a decision to open a point only if you reach at least a realistic scenario!

By studying food courts, you not only collect data on possible sales, but also start getting to know your potential guest, understand what audience you will have to work with: will you have the main sales at the expense of employees of the nearest offices, or does it make sense to focus on developing a children's menu, since the largest audience is families with children.

Simultaneously explore the neighborhoods of the shopping center, look at what surrounds it: schools and institutes, offices or just residential buildings. All this will help you subsequently choose the right direction to move your point.

Life hack: it is advisable to choose shopping centers that have "business-lunchers" - office employees will provide you with stable demand at any time of the year, even when the main audience disperses to summer cottages and resorts.

Life hack: island accommodations are usually much cheaper than standard food court accommodations. If your concept allows you to cook food without serious technological equipment and you do not need large storage facilities, then island proposals will be a good solution! The same option may be optimal for opening a little-known startup in the most popular shopping centers with high rental rates.

Contract, development, opening

As a rule, shopping centers have two of the most common contract options: the first involves a fixed rate, the second provides for a small fixed fee and a percentage of the turnover of the outlet. Try to agree on the second option - it will be less painful for you in a pessimistic scenario.

When concluding a contract, do not forget about such a thing as rental holidays, that is, the period for repair work during which no rent is charged (usually 1-2 months).

It should be understood that in addition to the rental rate, many shopping centers have "hidden payments". In addition to the standard and understandable “communal”, we are talking, for example, about such services as cleaning the hall, garbage collection, security, pest control or landscaping, etc. It is important to find out about them before signing the contract, since such payments can be up to 30 % of the monthly rent. Such agreements are usually recorded in the delimitation of operational responsibility, which determines which aspects the landlord is responsible for and which you are responsible for.

After the premises are selected and the contract is concluded, proceed to the development process. To get started, find out all the requirements of your shopping center for this process.

Each shopping center has a list of documents that will need to be provided at various stages of development (for example, just to create a sign, you need to prepare at least two projects - technical and electrical).

It is important to understand in advance that you can save on many works, and to pronounce all the points at the stage of concluding contracts with contractors. For example, discuss the need not only for production and installation with sign manufacturers, but also for the creation of the necessary documentation free of charge.

It is more profitable to purchase equipment from one supplier - this will allow you to agree with him on discounts and / or free installation, as well as on the preparation of the necessary documentation for the shopping center. Although, of course, equipment can also be purchased from different companies, setting it up with the help of a familiar technician and purchasing the project separately (the average cost of creating a project is 30,000 rubles). The same scheme will be relevant when choosing companies that will do your repairs and electrical wiring.

At the stage of concluding a contract, carefully consider the issues of connecting to the hood, air conditioning and fire extinguishing system. In addition to the fact that each shopping center has its own requirements, practice shows that these works are among the most expensive. Keep in mind that often shopping centers provide their specialized specialists, of course, not for free.

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A good shopping center is a center with high traffic. This is one of the main characteristics when choosing. And, the second important characteristic is the level of the shopping center. Like restaurants, shopping centers are designed for different price categories and, accordingly, for different groups of consumers.

Shopping mall attendance

The problem is that all this becomes obvious after the opening. And, if everything is more or less clear with the price level of the shopping center, then the attendance forecasts are not at all obvious.

In general, of course, when planning a shopping center, a professional developer tries to find the optimal location and calculate its attendance. In practice, this is not always possible. The limited number of good building sites makes building investors not too picky.
Therefore, there are many shopping centers, the attendance of which, even a couple of years after the opening, is such that even rental holidays do not save their tenants.

All this means that tenants will have to take control of the forecasting of the number of visitors, and take into account the forecasts of the management company of the shopping center. And, if network restaurant concepts have their own standards-criteria for choosing a place and premises, then small chains or single cafes choose, rather intuitively, at random.

As a rule, the larger the mall, the more it attracts visitors. Although, of course, much depends on the specific city, region, competition. For large cities, it is better to pay attention to shopping centers with an area of 20,000 sq.m. This is not a guarantee, of course, but the likelihood that they will be more in demand among buyers is higher.

When to start negotiations to open a cafe in a shopping center

The management company begins the selection of tenants in the shopping center long before its opening. Usually within a year and a half. And, if you want to get a place in a shopping center, then you need to make a preliminary decision on renting at this stage. Free places before opening are a rarity, even rather an accident when someone from an already formed pool of tenants refuses.

Here is one story

The mall has been in existence for over a year. The shopping center has a cafe-pizzeria. Revenue per day - 10-12 thousand rubles, or 300-350 thousand per month. For staff - about 200-220 thousand. For food - about 27%, or 80-95 thousand rubles. In total, 20 thousand rubles remain. And that's not including rent and other necessary expenses. There is a loss that was not covered even by a temporary reduction in the rental rate to almost zero. One could, of course, assume that this is the result of some internal problems of the cafe, but literally all operators experienced similar difficulties. The revenue of a network coffee shop in the same shopping center, located on the main flow of customers, was only 5-6 thousand rubles. in a day.

There were simply too few customers in the mall.

Mall addiction

And this is a big problem. If the cafe is located on the street, then it has a better chance of attracting additional customers if the revenue is insufficient. Being located in a shopping center, the cafe is almost completely dependent on visitors who are attracted by the shopping center itself.

Therefore, a place in a shopping center can mean both practically guaranteed success and guaranteed failure. The latter is still less common.

You don't have to be a networker to open in a mall

Many investors believe that renting a place for a cafe in a shopping center is the prerogative of promoted chain projects. And, in many ways, this is true. Management companies really consider them as the main tenants. So, for example, a food court is one of the anchors of a shopping center, and the attendance of the entire shopping center also depends on the quality of its filling. Therefore, shopping center managers first of all offer places to reputable, well-known chain brands, naturally, they have the opportunity to choose the best places.

But little-known projects, including single projects, also have a chance to go to the shopping center. In fact, this is quite solvable. You just need to meet a number of conditions.

Basic principles of compliance with the requirements of the shopping center

You have to match the level of the shopping center. It is not so much about the price level, but about the quality content of the cafe concept.
It is necessary that your proposal does not overlap with other concepts. However, in some, usually large shopping centers, it is quite possible to place several similar concepts.
The design concept should fit into the overall solution of the shopping center, match the quality of materials and design solutions.
These are general requirements. To communicate with representatives of the management company, you need to prepare a good presentation that you will send by e-mail.

What should be in the presentation for the management company of the shopping center

The presentation should include the main parameters of your cafe. Such as:

sign/logo
Menu - full or main items
Equipment layout plan
Requirements for electrical power, water consumption and ventilation
Outlet design concept (sketches if this is your first cafe or photos of existing ones)
Brief description of the concept: who is in the target audience, revenue forecast, description of the company and its experience in the catering business